jan05b.indd


G a r y  P a t t i l l o  

Top 1,000 titles 
The most commonly held title owned by OCLC member libraries is the United 
States Census (403,252 libraries). This is followed by the Bible, Mother Goose, 
and Dante’s Divine Comedy, in that order. Coming in at number 1,000 is Allan 
Bloom’s Closing of the American Mind (5,075 libraries) 
OCLC. “OCLC Top 1000,” www.oclc.org/research/top1000. November 29, 2004. 

Web page consumption 
Children ages 2 through 11 years lead the growth in Web page consumption as 
compared to other demographic groups at home. Their Web page consumption 
grew 36 percent over last year to 264 Web pages per month in October 2004. 
While children’s consumption rate grew the most rapidly, the average for all ages 
is 911 Web pages per month, an 11 percent increase from the previous year. 
NielsenNetRatings. “Kids ages 2–11 lead growth in Web page consumption,” November 17, 2004. 
www.nielsen-netratings.com/pr/pr_041118.pdf. November 26, 2004. 

Phishing 
Phishing is a form of online identity theft that uses spoofed e­mails designed to 
trick recipients into divulging personal financial data. From July through Octo­
ber of this year, the number of phishing Web sites has grown 25 percent each 
month to 1,142. The average life for a site is only 6.4 days. 
Anti-Phishing Working Group. “Phishing activity trends report,” October, 2004 
www.antiphishing.org/APWG_Phishing_Activity_Report-Oct2004.pdf. November 26, 2004. 

University licensing income 
Most universities still do not earn much money from licenses on their inven­
tions. Fifty­two percent of institutions earn less than $1 million from licensing 
technology. The highest earning institution in 2003 was New York University, 

lib.unc.edu 

C&RL News January 2005  88 

Gary Pattillo is reference librarian at the University of North Carolina-Chapel Hill, e-mail: pattillo@refstaff. 

earning nearly $86 million from 24 licenses and executed options. 
Goldie Blumenstyk, “Colleges seek a record number of patents,” The Chronicle of Higher Education, Vol-
ume 51, Issue 15, Page A27. chronicle.com/prm/weekly/v51/i15/15a02701.htm November 29, 2004. 

Trends in Educational Equity for Girls & Women 
Females are more likely to enroll in college immediately after graduating from 
high school, and they persist and complete degrees at higher rates than males. 
“More than half of all bachelor’s and master’s degrees are awarded to females. 
Nevertheless, gender differences in majors still exist, with female bachelor’s 
degree recipients much less likely than their male peers to major in computer 
science, engineering, and physical sciences. Females also still lag behind males 
in enrollment in first­professional and doctoral programs, but they have made 
gains in the past 30 years and are closing the gender gap.” 
Catherine Freeman, “Trends in educational equity for girls and women: 2004,” National Center for 
Education Statistics. November 19, 2004. 
nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2005016. December 6, 2004. 

http:lib.unc.edu
www.antiphishing.org/APWG_Phishing_Activity_Report-Oct2004.pdf
www.nielsen-netratings.com/pr/pr_041118.pdf
www.oclc.org/research/top1000