id author title date pages extension mime words sentence flesch summary cache txt crl-14942 Millson-Martula, Christopher; Menon, Vanaja Customer Expectations: Concepts and Reality for Academic Library Services 1995-01-01 16 .pdf application/pdf 9037 452 47 Whether using survey instruments, interviews, focus groups, or other assessment methods, academic librarians can gain insight into their customers' needs by under- standing: (1) their overall attitudes; (2) the context or environment in which cus- tomers use library services; and (3) their perception of how library services are linked to other services. Then they can learn the needs and expectations of their customers as well as evaluate the level of customer satis- faction with library services. cache/crl-14942.pdf txt/crl-14942.txt