id author title date pages extension mime words sentence flesch summary cache txt ital-1771 Farney, Tabatha A. Click Analytics: Visualizing Website Use Data 2011-09-02 8 .pdf application/pdf 5164 215 54 Laura B. Cohen’s study encourages libraries to use their website usage data to enhance their understanding of how visitors access and use library websites.2 Jeanie M. Welch further recommends that all Click Analytics: Visualizing Website Use Data Editor’s Note: This paper is adapted from a presentation given at the 2010 LITA Forum Click analytics is a powerful tech- nique that displays what and where users are clicking on a webpage help- ing libraries to easily identify areas of high and low usage on a page with- out having to decipher website use data sets. Avinash Kaushik, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Indianapolis: Wiley, 2010): 81–83. cache/ital-1771.pdf txt/ital-1771.txt