College and Research Libraries sis entirely. Unions barely get a half-page. Computerization gets short shrift, though it is acknowledged that it does have a sig- nificant role to play in work analysis and the work activity in a library. An admirable feature throughout the book is the nonsexist terminology which the author has obviously been careful to use, with rare lapses to "he" or "his." A constant underlying message is that s·uccessful administrators come in many styles, and there are no hard and fast rules. Why then do we need a textbook? Only because it is obligatory to have an educa- tional background in administrative con- cepts and techniques (or, administrative myths and proverbs), if only to discard them as experience and personal judgment dictate.-A. A. Mitchell, Associate Librari- an, State University of New York, College at Plattsburgh. The Business of Publishing: A PW Anthol- ogy. With an Introduction by Arnold W. Ehrlich. New York: Bowker, 1976. 303p. $11.95. LC 76-42195. ISBN 0-8352- 0893-1. Few trade journals can match Publishers Weekly's history of dedicated service to the book industry. Since 1871 its editorial pages have exerted a very positive influ- ence on the conduct of book publishing and bookselling. The contributions to American culture of PW's past editors Leypoldt, Bowker, and Frederic Melcher are com- parable to those made by the industry's most distinguished publishing houses. Reviewing the past five years of publica- tion, Arnold W. Ehrlich, PWs' present editor-in-chief, has selected forty-five arti- cles which emphasize, as one might gather from the title, the business side of publish- ing. The primary audience for this book is likely to be people who have recently en- tered the book trade. As a book of read- ings, the anthology complements some recent analyses of book publishing econom- ics: John P. Dessauer's Book Publishing, What It Is, What It Does (Bowker, 197 4); Clive Bingley's The Business of Book Pub- lishing (Pergamon, 1972); and Dinoo J. Vanier's Market Structure and the Business of Book Publishing (Pitman, 1973). While not as comprehensive as Grannis' Recent Publications I 339 standard survey, What Happens in Book Publishing (Columbia, 2d ed., 1967), the major functions-editorial, production, and distribution-and many of the major cate- gories of book publishing are represented. While all the contributions reveal the oper- ational side of the publishing business, most are quite readable; some are entertaining. And some manage to reveal the idealism and commitment which annually encourage thousands of freshly-washed faces to seek employment in the industry. Outstanding among the regular contributions to PW have been John Dessauer's and Paul Doeb- ler's thoughtful and provocative essays. Ehrlich has chosen their best pieces for in- clusion. The Benjamin, Brockway, and Prescott rebuttals to Dessauer's "Too Many Books?" argument are also represented. Thomas W eyr' s comprehensive series on book clubs is here, as well as three articles from Roger H. Smith's 1975 series on mass market paperback distribution. (Smith later expanded this series into Paperback Parnas- sus [Westview Press, 1976].) Because this is a collection of reprints rather than a commissioned anthology, some important areas of the book industry receive only slight reference, if any at all: regional and foreign publishing, trade pa- perbacks, book wholesalers and retailers, and new integrated book manufacturing systems. Much less excusable is the collection's page design and typography. A cut-and- paste collection, the articles have merely been photocopied and printed from their original journal pages. This results in dif- fering type styles and page formats as well as uncorrected typos. As with most anthol- ogies of this sort, the index is also skimpy. Despite these shortcomings, plus a ques- tionable price tag for a collection of pre- viously published pieces, the anthology be- longs in any library attempting to stay abreast of contemporary American book publishing methods. College libraries will also want to include it among their "career" book selections.-Thomas L. Bonn, Associ- ate Librarian, Memorial Library, State Uni- versity of New York, College at CQrtland. Pages: The World of Books, Writers, and Writing. 1- Matthew J. Bruccoli, Editorial Director. C. E. Frazer Clark, 340 I College & Research Libraries • July 1977 Jr., Managing Editor. Detroit: Gale, 1976- . $24.00 per vol. LC 76-20369. ISBN 0-8103-0925-4. Librarians, as Richard De Gennaro re- cently observed in an American Libraries article, have a hard time saying "no" to a publication with a number on it. In present- ing the library market with the first issue of its annual Pages, Gale Research is very likely, and very reasonably, expecting few of us to say "no." ".Pages," we are told, "is concerned with literary history-construing that term to encompass publishing, librari- anship, bibliography, the book trade, book- collecting, as well as the non-printed media which generate writing." How does one say "no" to that? How, indeed, with this first handsomely bound volume offering us in its 304 pages some thirty-three widely ranging articles and picture features, including a descrip- tion by James Dickey of work in progress, a previously unpublished Big Apple version of the Carmen libretto by Ring Lardner, a report on the Southern Illinois University Press by novelist John Gardner, and a brief but fine essay by bibliographer Fredson T. Bowers on "Recovering the Author's Inten- tions"? Quite clearly, one does not. Libraries will subscribe. They really have no choice. But some may wish they did. It is only a minor irritation that a few articles are a little too perfunctory, a little too clearly just occasional pieces: a rather tedious re- counting by Ray Bradbury of his income over the years, for example, and an article on how to write for television titled "If You Want to Write for TV ... Don't." A more serious and more pervasive shortcoming of Pages is its lack of depth. A sale at Sotheby's, Joseph Heller's writ- ing habits, Scott Fitzgerald's library, de- signing dust jackets, the marketing of Jericho-these and most of the topics treat- ed in this first number are of interest and some value. So much so that one must wish Gale Research had elected to deal with fewer of them, but deal more fully. As it is, libraries are being offered a generously illustrated, imaginatively laid-out, very readable annual that is more, certainly, than a literary Sunday supplement but still rather less than what many academic li- braries would find most usefuL-Charles Helzer, University of Chicago Library. The Use of Gaming in Education for Li- brary Management: Final Report on a Research Project. By Jeannette Daly and others. University of Lancaster Library Occasional Papers, no. 8. Lancaster: Uni- versity of Lancaster Library, 1976. 84p. £2.00. ISBN 0-901699-38-1. ISSN 0075- 7810. This report is the final one growing out of a series of operational and educational research studies: it is, however, much more than the expected summary of the stages and conclusions of more than five years of research. Additionally, it is a review of re- cent literature on educational simulation (78 references), a cogent argument for in- cluding techniques of planning in library school curricula, the explication of a meth- odology for costing the operation of a pro- totype educational game (Appendix D), and a design for the evaluation and testing of a library management game. The main body of the report is devoted to the development of three games and their description: (I) loan and duplication policies game; (2) book processing game (both computerized and manual versions); and (3) interlibrary loan game. The state- ment of the development of the games in- cludes the formative testing of the games during which the library education commu- nity in Great Britain was introduced to their use. The evaluation described is pri- marily from this formative testing period; summative testing is not emphasized. The general comments on the evaluation of ex- periential teaching materials are excellent (as is the literature review), and the care- ful display of costing procedures of these games-a first in library literature-is ex- tremely useful to other game developers. The report should be included in collec- tions serving library educators, both those in degree education and those in continu- ing and in-service education. The concern of the researchers for basing their ·models on research, for formative testing, and for costing are especially noteworthy for game developers among library educators.- Martha Jane K. Zachert, Florida State Uni- versity, Tallahassee.