College and Research Libraries Book Reviews Collection Development in College Li- braries. Hill, Joanne Schneider, Wil- liam E. Hannaford, Jr., and Ronald H. Epp, eds. Chicago: American Library Assn., 1991. 214p. $45 (ISBN 0-8389- 0559-5). LC 90-27006. Although much has been written and published about collection development during the last twenty years, most of it has focused on large university and re- search libraries. The editors of this vol- ume question the assumption implicit in much of that literature--that practices appropriate for large academic libraries can be easily adapted to smaller librar- ies-and have designed this collection of essays to fill the gap they perceive in the literature. The authors chosen to contrib- ute papers all currently work in colleges, but most have also worked in large aca- demic or research libraries-a fact that should make them particularly capable of addressing the assumption in ques- tion. ("College library" is defined here as one with a primary mission to support undergraduate instruction, holding fewer than a million volumes, spending less than a $1 million annual materials bud- get, staffed by two to fifteen profession- als, and serving approximately 2,000 students.) The twenty papers are presented in five sections. The first considers whether college and university libraries do, in fact, differ. Mary Casserly identifies both philosophical and procedural areas in which qualitative differences exist be- tween college and university library col- lection development. Joan Worley likens the college library to a small neighbor- hood grocery store that can compete suc- cessfully with the supermarkets because it emphasizes service and a collection that has exactly what its customers want. Roger Davis, however, challenges some of the viewpoints offered by others con- cerning the unique nature of collection development in college libraries and ar- gues that the most basic difference be- tween larger and smaller academic libraries is money. Although most contributors take a practical (in some cases, a "how-we-did- it") approach to their topics, the second group of papers, entitled "Emerging Is- sues," tends to be more theoretical. This section contains essays by Thomas Leonhardt on the need to simplify collec- tion development in colleges; by Thomas Kirk, who proposes the contingency the- ory of organizational behavior as a con- ceptual context for collection development activities; and by William Hannaford on the ethical versus the expedient in collec- tion development. "Effective Collection Development," the third section, emphasizes specific ac- tivities that affect or constitute collection development. Evan Ira Farber advocates effective bibliographic instruction as an important adjunct of effective collection development, while Michael Freeman dis- cusses the usefulness (or uselessness) of budget allocation formulas in college li- braries. Practical advice on gathering in- formation on new faculty, new courses, and new programs in order to anticipate collection needs is offered by Willis Bridegam. For all those college librarians who dream of supplementary, unrestricted collection development grants, Richard Hume Werking explains the techniques used at Trinity University to double the collection between 1980 and 1988. Al- though the editors of this volume delib- erately chose to use the term "collection development" (and explain in the intro- duction their reasons), Herbert Safford and Katherine Martin argue in their essay that "collection management" is a 475 476 College & Research Libraries better term for what should be happen- ing in college libraries. "The Role of the Faculty" addresses this much-debated factor in college li- brary collection development with four essays. Ronald Epp reviews several re- cent studies dealing with higher educa- tion and scholarly communication and argues that college librarians ought to interact more with learned societies, granting agencies, etc. A 1988 survey of faculty research habits at Albion College is reported by Larry Oberg, while Larry Hardesty cites findings from several stud- ies concerning faculty attitudes and partic- ipation in book selection. Mary Scudder and John Scudder describe how faculty involvement in collection development is encouraged at Lynchburg College. This volume concludes with a section entitled "Trends in Collection Develop- ment." Two of the papers (by Wanda Dole and Ann Niles) remind readers once again of the difficulties in designing an approval plan for a college library with a small materials budget. Two other pa- pers focus on preservation and its im- portance in college libraries. Charlotte Brown and Kathleen Moretto Spencer describe a preservation project under- taken in 1985 at Franklin and Marshall College. Joanne Schneider Hill reports on a 1988 survey of preservation prac- tices at fifty-five college libraries. Peter Deekle's bibliographic essay on the liter- ature of college library collection devel- opment rounds out this section. Most of the essays presented in this volume are relatively short, and all are quite readable. Readers presently work- ing in college libraries will find in some of the essays ideas that they may try in their own libraries; other essays will only be restatements of the obvious. The volume will probably be most useful for those who, never having worked in a college library (as defined by the edi- tors), are about to seek employment there.-Rose Mary Magrill, East Texas Baptist University, Marshall, Texas. Publishing Research Quarterly. New Brunswick, N.J.: Transaction Periodi- cals Consortium, Rutgers University, September 1991 1985- . Individuals: $32/year; institu- tions: $68/year. (ISSN 0741-6148). Publishing Research Quarterly entered the crowded field of professional jour- nals more than six years ago under the title Book Research Quarterly. As be- hooves a product designed and edited by publishing experts, the new journal sought to define a niche for itself: some- where between a trade journal like Pub- lishers Weekly and a research journal like the Journal of Communications. It would combine up-to-the-minute reports on practice with new research, discussion of broad concepts, and historical studies. Its closest kin is probably Scholarly Pub- lishing (Toronto), which is oriented to- ward the humanities and deals mainly with university press publishing. Publish- ing Research Quarterly, however, reflects the interdisciplinary, social-science style of its parent, Transaction Publishers, located at Rutgers. The recent name change does not signal any change in emphasis, for this journal has always covered the gamut of publishing as industry, profession, and cultural phenomenon. A typical issue consists of several arti- cl~s (often illustrated), quarterly U.S. book industry statistics, and a few book reviews. Subject coverage is unusually varied. Picture a set of concentric circles with the publishing industry-past, present, and future-at the center. As the circles widen, they encompass specific kinds of publications; the legal and so- cial environment of publishing; literacy and reading; technology; authors and writing; libraries; bookselling; and higher education. It hardly needs pointing out that academic librarianship shares many of these concerns, though the center of interest would be located elsewhere. How well has the journal fulfilled its intentions? In some respects, very well. The variety of materials that has ap- peared over the last few years is the mark of an energetic editor. The interna- tional scope of the journal is admirable, ranging from the increasingly interdepen- dent world of big publishing (North America, Europe, and Japan) to the Third World. The list of contributors is international and includes publishers,