id author title date pages extension mime words sentence flesch summary cache txt pipe-0221 Emily Ford Why We Should Adopt ALAConnect: A brief review and rumination on ALA’s new online community 2009 .html text/html 4845 278 62 Here’s the cartoon version found on page 120 (it may remind you strongly of how Digg, Delicious, and other social tagging systems work): Figure 1: The Powerful Affect of Similar Others on our Behavior (Cialdini, 1988) According to Cialdini (1988), what’s going on in the image above is the “awesome influence of the behavior of similar others.” In this article I propose that what library websites are missing is evidence of “social proof.” cache/pipe-0221.html txt/pipe-0221.txt