Government War Advertising 
 
 Report 
 of the Division of Advertising 
 
 COMMITTEE ON PUBLIC INFORMATION 
 
 
 1918 
 
 
'■>^, :, 
 
Government War Advertising 
 
 Report 
 of the Division of Advertising 
 
 COMMITTEE ON PUBLIC INFORMATION 
 
 1918 
 
This copy is inscribed 
 to 
 
 ivhose patriotic contribution ()f space or services 
 
 has helped to win the war 
 
 through advertising" 
 
Table of Contents 
 
 I 
 
 TlIK WORK OF THE DIVISION OF ADVFHTISIXC. 
 
 Foreword 
 Donations of Spaci' 
 
 VM.V. 
 
 1 Donations of Service 
 
 « Method of Work 
 
 i'AOK 
 
 4 
 
 II 
 
 THE ADVEKTISIXC; ( AMPAKIXS 
 
 U. S. Shipping Board 
 
 Treasury Department 
 Third Liberty Loan, (i 
 "Keep Your Liljerty Horn 
 Fourth Liberty Loan, !) 
 War Saviiifi's Stamps, 
 
 American Red Cross 
 Second War Fund, 10 
 Red Cross Christmas Roh Call, 14 
 
 Committee on Pulilic Information 
 
 6 
 
 War Department 
 
 1(5 
 
 6 
 
 Smileage 
 
 19 
 
 
 Department of Agriculture 
 
 ^20 
 
 (Ivertising, (1 
 
 Council of National Defense 
 
 ^20 
 
 
 Department of Labor 
 
 20 
 
 10 
 
 Fuel Administration 
 
 22 
 
 
 Replacement Engineers 
 
 22 
 
 11, 14 
 
 I'niteil War AVork Campaign 
 
 m 
 
 tion 14 
 
 The Future 
 
 23 
 
 III 
 
 CONTRIIUTIONS OF SERVICE OR SPACE 
 
 War Service Committees 
 
 War Advertising Committees of Clubs 
 Affiliated with the Associated Adver- 
 tising Clubs of tiie World 
 
 Advertising Agencies and Writers 
 
 Artists 
 
 Printers 
 
 Advertisers Who Have Contributed 
 
 Monthlies of General Circulation 
 
 I'AGK 
 
 , 
 
 I'AGI 
 
 27 
 
 AVeeklies and Semi-monthlies of 
 
 
 
 (ieneral Circulation 
 
 33 
 
 
 Farm Papers 
 
 34 
 
 2S 
 
 Technical Trade a nil 
 
 
 29 
 
 Miscellaneous Publications 
 
 36 
 
 .'50 
 
 House Organs 
 
 45 
 
 30 
 
 College Papers 
 
 47 
 
 31 
 
 Outdoor and Poster Advertising 
 
 48 
 
 32 
 
 Street Car Advertising 
 
 48 
 
Ejoecutive Order— January 20, 1918 
 
 "I hereby create, under the jurisdiction of the 
 Committee on Pubhc Information, heretofore 
 estabhshed by Executive order of April 14, 
 1917, a Division of Advertising for the purpose 
 of receiving and directing through the proper 
 channels the generous offers of the Advertising 
 forces of the Nation to support the effort of 
 the Government to inform public opinion 
 properly and adecjuately. " 
 
 WooDKow Wilson 
 
 C():s[:\riTTi:K ox public information 
 
 George Creel, Cliainnun 
 
 ^ ,^ ,^ national offices 
 
 The Secretary of State 
 
 _, „ --, 8 Jackson Place 
 
 Ihe Secretary of War ,,r , • t-. ^ 
 
 Washington, D. C. 
 Ihe Secretary of the Navy 
 
 DIVISION OF ADVERTISING 
 
 William II. Johns, Chairuiaii 
 
 DiKECTORS 
 
 Thomas Cusack 
 
 AY. (\ D'Arcv 
 
 executive offices 
 
 O. C. Ilani ^r ^ ,., rn 
 
 .Metropontan lower 
 
 IK'iIk'iI S. Iloiislon .T A' 1 
 
 New lork 
 WiUiani 11. Johns 
 
 L. B. Jones 
 
 Jesse H . Neal <■' ' '^ « ^ ^' ' »•• • ^ • Ho pk 
 
 Executive Senrtur;/ 
 
Report 
 
 of the Division of Advertising 
 
 Committee on Public Information 
 
 New York. November 27tli, 1918. 
 
 Honorable GEORGE CREEL, Chairman, 
 Committee on Public Information, 
 Wa.sliington, D. C. 
 
 Sir: 
 
 THE DIVISION OF ADVERTISING, whicll WaS 
 established as part of your committee by 
 the Executive order of the President . January 
 '20, 1918, addresses to you this final account- 
 ing of its work. To understand this labor — 
 what were its opportunities, its limitations, 
 and its accomplishments — it is necessary to 
 begin with the President's order of January- 
 '20th, which reads as follows: 
 
 EXECUTIVE ORDER— January 20, 1918. 
 
 "I hereby create, under the jurisdiction 
 of the Committee on Public Information, 
 heretofore established by Executive 
 order of April 14, 1917, a Division of 
 Advertising for the purpose of receiving 
 and directing through the proper channels 
 the generous offers of the Advertising 
 forces of the Nation to support the effort 
 of the Government to inform public 
 opinion properly and adequately." 
 
 WooDROw Wilson. 
 
 The two fundamental words in the order, in- 
 dicating the Division's duties, were "direct" 
 and "offers." In other words, the Division's 
 functions have been limited to the administer- 
 ing of donations. The material given by a 
 generous, patriotic citizenry has been tremen- 
 
 dous in quantity and quality, so that we have 
 not lacked the wherewithal to work. 
 
 The services the Division has been able to 
 render, we believe, have been two-sided. On 
 the one hand, the Government departments 
 needing advertising help have been enabled 
 to find space, counsel, copy and complete 
 advertising service in one place; on the other 
 hand, the advertising forces themselves, have 
 been protected by the Division from im- 
 proper demands upon them as well as from 
 duplication of legitimate demands. 
 
 Both sides have been benefited also, we 
 trust, by the fact that through the Division 
 of Advertising a sane and proper conception 
 of the place of advertising in accomplishing 
 governmental purposes has been made avail- 
 able to those who had previously lacked the 
 ojiportunity of investigating the subject. In 
 other words, besides doing its daily work for 
 winning the war, the members of the Division 
 of Advertising have been able to bring the 
 American public and the advertising world 
 together in better understanding. 
 
 In taking up the details of our work, we 
 consider it our first and most important duty 
 to acknowledge the Government's debt of 
 gratitude to the generous donors of advertis- 
 ing space and service which have made 
 possible the work hereafter described. No 
 mere recital, either in terms of agate lines or 
 of dollars, can give an adequate picture of 
 the value of these gifts to the common cause 
 of winning the war, now so happily achieved. 
 Something of the spirit which characterized 
 
 [ 1 
 
(;()VKRXMEXT AVAR ADVERTISIXCl 
 
 I 111' offers would li;i\c to Ix- jiddcd. ;iiul soiiie- 
 lliiiif;. too, of lilt' iiiiiiu'iisiiriil)li' results ac- 
 i-om|)lislie(l l)y tlu'so donations in hringing 
 forcihly to our millions of citi/.ons llu' iicces- 
 sar\' messages of tiic hour. 
 
 Inade(|uate as I hey are. Ii()\\('\'er, llie lists 
 of contrihutions of sjiaee and serviee whioli 
 Iiave ai)|)eared in our ])revions reports are 
 
 hereby made a ])art of this final re])(Ml and 
 the only practical aeeounl which can be taken 
 of the generosity of patriotic pnhlisliers. ad- 
 vertisers, advertising agents, artists. c()j)y- 
 writers and prinlers who cilJicr ])ui'cliasr(l 
 sonu'tliing with money and gaxc it or else 
 gave freely of their source of re\eiiue. which 
 is the e(jiiivalent of nn)ney. 
 
 Donations of Space 
 
 E.KAMiNArioN of the list of donations will 
 show that about SOD publishers of 
 monthly and weekly ])eriodicals gave sjjace, 
 worth $15!),'-275.()4 per month for the duration 
 of the wai' and this was being increased 
 montlil\- when the armistice suddenly ter- 
 minatetl lIu' arrangement. On an annual 
 basis this would have meant $1.91 1,:507.8'-2, 
 i)ut as the contributions were "for the dura- 
 tion of the war," the total would have been 
 far in excess of that hgure had it been needetl. 
 These included monlhl,\- and weekly maga- 
 zine.s, business press, agricultural ])apers, thea- 
 tre ])rograins in all the leading cities, and 
 miscellaneous ])ublications. In aildition, ad- 
 vertisers of merchandise purchased in various 
 nationally circulated i)eriodicals $:54(),})S1 .'-21 
 worth of s])ace and turned [his s|)ace o\<'r to 
 the Division of Advertising to use for Govern- 
 ment i)ur])oses. These were definite purchases 
 for 1!)18, but indications had already been 
 gi\cii lli;il i-enewals would follow in 1!)!!). .Vlso 
 mu<li sjjacc in adxcrtisers" own ])ublications 
 was devoted to (iovernnu'iit work in a similar 
 manner, but as such s])ace is not sold, a mar- 
 
 ket \aliie cannot be ])ut u|)on it. Miscellane- 
 ous donations of space included winilow dis- 
 plays in .stores throughout the country, s])ace 
 in merchants' local newspa])er advertising, 
 and local advertising through syndicated ad- 
 vertising service. 
 
 Figuring on a yearly basis, the donation of 
 space only has totaled a])i)roxim;itely $"2,- 
 ■ioO.OOO. Of this, as figures given later will 
 show, onl\' about $1 ,.5!)4,()()() was n.sed, owing 
 to the sudden cessation of our activities. 
 
 We are unable to include in our reporleil 
 figures, though it has been of great \alne, 
 outdoor ad\"ertising in both poster and 
 l)ainted signs, which has been extensively 
 used l)y various (lovernment de])artments to 
 secure recruits foi- the army and navy, to call 
 attention lo the neccssily of conserving food, 
 to promote the sale of Liberty Bonds and 
 War Savings Stam])s, and in the Red Cross 
 and I'liited AVai- l"'uiid l)ri\-cs. 
 
 In many of these campaigns the l)i\ision 
 of .Vdxertising has contributed its services 
 and has i-eceivcd the fullest co-o])eration from 
 the outiloor advertising interests. 
 
 Donations of Service 
 
 A I TiiK \ i;hy top of the list of those who 
 • gave freely of their time and of the serv- 
 ices of their expert employes stand the ad- 
 vertising agents of the country, 'i'heir .serv- 
 ices were offered withoul I'cserve and were 
 
 made eifecti\'i' by means of the war service 
 committee of the association. Not only were 
 no fees charged for the writing of the co])y 
 which has been used by the Division with 
 such success in the \arions campaigns, but 
 
REPORT OF THE DIVISION OF ADVERTISING 
 
 [:i 
 
 llic liiNoiits, "roiiglis" and in souu' cases tlie 
 finished illustrations themselves were fur- 
 nished to the Government without price. 
 The best men in each of these organizations 
 were always available, even I he proprietors 
 themselves, and frequently night woi'k was 
 resort(>d to in the filling of rush oi-dcrs. 
 
 The Division of Pictorial Publicity of the 
 Committee on Public Information, though a 
 sister division and doing most of its work in- 
 (le])endently of our division, holds a high 
 place among the factors which nuule the work 
 of the Division of Advertising effective. To 
 tlie artists" organization we looked largely 
 for the illustration of the periodical adver- 
 tisements as well as for such posters as were 
 furnished through our division. The gifted 
 l)cucils and brushes of America's foremost 
 artists were enthusiastically ofl'ered us and as 
 gratefully used. The organization created by 
 Messrs. Charles Dana Gibson, E. De Sales 
 Casey and H. Devitt Welsh, was so effective 
 and so conveniently located that co-operation 
 between the two divisions was practical and 
 void of lost motion. 
 
 A notable gear in the Government's 
 national advertising machine was the window 
 display feature. This was made possible by 
 the intelligent co-operation of the Inter- 
 national Association of Display Men. This 
 organization appointed a National War Serv- 
 ice Committee on Window Displays, the 
 chairman of which, Mr. C. J. Potter, took a 
 desk in the New York offices of the Division 
 of Advertising and not only turned over to 
 the Division the entire window display re- 
 sources of the Association in 600 cities, but 
 directed the entire work of creating patriotic 
 window displays throughout the country so 
 that, timed to tlie minute, they supi^lemented 
 our campaigns in the periodicals. The window 
 display committee was instrumental in the 
 l)uilding of 00,000 reported displays on 
 various Government subjects, and probably 
 hundreds more vmreported. 
 
 Among the organizations co-operating with 
 the Division by the appointment of war serv- 
 ice connnittees were the following depart- 
 
 ments of the Associated Advertising Chilis of 
 the World represented in the National Ad- 
 vertising Commission: 
 
 Ai;ricuUnral l'ul)lishers' Association 
 
 American Association of Advertising Afients 
 
 American Association of American Direc- 
 tory Publishers 
 
 Associated Business Pajiers, Inc. 
 
 Association of National Advertisers 
 
 Church Advertising Dei)artnK>iit 
 
 Community Advertising Department 
 
 'I'lie Daily Newspaper Department 
 
 Direct Mail Advertising Association 
 
 Financial Advertisers' Association 
 
 Gra{)hic Arts Association 
 
 National Association of Advertising Sj)ec- 
 ialty Manufacturers 
 
 National Association of Employing Litho- 
 grai)liers 
 
 National Association of Theatre Program 
 Publishers 
 
 Outdoor Advertising Association 
 
 Periodical Publishers' Association 
 
 Religious Press Department 
 
 Screen Advertisers' Association 
 
 Three organizations outside the National Ad- 
 vertising Commission did similar work. These 
 were the Association of Employing Printers, 
 Association of College Publications, and the 
 Technical Publicity Association. 
 
 The 164 local Advertising Clubs of the 
 Associated Advertising Clubs of the World 
 also appointed service committees and accom- 
 plished valuable results in giving the Division 
 desirable contact for local Supplemental work. 
 
 On account of special grasp of the situation 
 and eft'ective co-operation, special acknow- 
 ledgment should be made of the work of the 
 war service committees of the Association of 
 National Advertisers, American Association of 
 Advertising Agents, Agricultural Publishers' 
 A.ssociation. Associated Business Papers, Col- 
 lege Publications, Direct Mail Advertising As- 
 sociation, Graphic Arts Association, National 
 Association of Theatre Program Publishers, 
 Periodical Publishers' Association, Technical 
 Publicity Associat ion and the Six Point League . 
 
 Also the pati'iotic and generous work of the 
 
4] 
 
 GOVERNMENT WAR ADVERTISING 
 
 Association of P>mploying Printers of New 
 York City should be especially noted. They 
 responded to every call for type composition 
 free of charge. 
 
 No account of the services of tlie Division 
 
 great contribution of Harold A. Lebair. 
 Serving on a Volunteer basis, he was llie 
 virtual production nmiuiger and gave ])rac- 
 tically all his time to directing the nuiltitud- 
 inous details of the vast campaigns whicli the 
 
 would he complete without a tribute to the Division contluctetl. 
 
 Method of Work 
 
 THE DIVISION OF ADVERTISING COUCcived 
 itself as forming, with its co-oi)erators, the 
 Advertising Agents Association and the Divi- 
 sion of Pictorial Pul)licity, a great service 
 advertising agency and organized accordingly. 
 Meeting with its clients, representatives of 
 the various Government Departments, either 
 in its New York offices in the Metropolitan 
 Tower, or in Washington, counsel was given 
 as to the best method of attacking the client's 
 problem . 
 
 The Directors tlien planned the campaign, 
 designated one agency or two, as the case 
 denuinded, to write the coijv, luul it illustrated 
 by artists chosen by the Division of Pictorial 
 Publicity, secured approval from the Gov- 
 ernmental client, carefully selected the proper 
 publications to carry the jjarticular message 
 in hand, and sent out the plates. 
 
 Publishers who donated space have fre- 
 quently commented favorabl^• upon the serv- 
 ice given in this way by the Division, ("om- 
 ments of Government clients will be given in 
 their i)roper place. 
 
 In carrying out this work tlie following staff 
 was cmi>loyetl: 
 
 Charles Haken 
 George W. Collins 
 Marion Fisher 
 Georgette Hallock 
 Marie E. IlasseJman 
 Clarence A. Hope 
 Ida F. Morio 
 Louise W. Myers 
 Alice Lillian Seixas 
 
 It is a pleasure to bear witness to the unusual 
 efficiency of this staff and to the spirit of 
 patriotic service which has marked its work. 
 In particular we must tell you of the in- 
 telligent and effective management of the 
 office by Clarence A. Hope, the Ex'ecutive 
 Secretary. His organizing and directing 
 ability made possible the performance of a 
 vast amount of detail with speed and ac- 
 curacy. And every member of the staff has 
 co-oi>erate(l with him in a manner that has 
 won our highest appreciation. 
 
66 
 
 Get on the Job, Men! 
 
 The Government is enrollin}^ a reserve of 
 
 250,000 skilled workers for the Shipyards. 
 
 If you can handle a tool expertly-your 
 
 name is wanted. Come — enroll today in 
 
 the United States Shipyard Volunteers. 
 
 If selected, you will get good wages. 
 
 You will have a steady job — at work 
 
 for which your special experience has 
 
 fitted you. 
 
 The Government is spending mill- 
 ions to provide good houses for you. 
 
 You will be a War Worker. 
 
 Wear a Badge of Honor and have a 
 Certificate — showing your readiness to 
 do work just as vital, just as necessary 
 as the man who goes in the trenches. 
 
 Enroll today— then stick to your job— 
 you will be called later, when needed. 
 
 Do your bit — build a ship. 
 
 Go to the Nearest Enrollment A^ent of the 
 
 Public Service Reserve 
 
 of the Department of Labor 
 
 If there ii no Enrollment Agent near you, mail the coupon 
 
 99 
 
 / |( : EDWARD N. HUl 
 
 m I'i- : ^- •'*• Shipping Board 
 
 HURLEY, Chairman 
 
 ■d, Washin<ton, D. C. 
 
 Please send me full information about mrolling in the 
 '• United States Shipyard Volunteers. 
 
 Name, 
 
 iS<»tl 
 
 Z Address. 
 ■ Trade . . 
 
 U. S. Shipyard Volunteers 
 
The Advertising Campaigns 
 
 U. S. Shipping Board Treasury Department 
 
 OUR first important work was to plan and Third Liberty LiOaU 
 
 prepare a campaign for the U.S. Shipping 
 
 „ ,, -i-ii'-.i 1] 1^ ruEx the Secretary of tlie Treasnrv 
 
 Board, to assist m obtammg through adver- W , > 'rr. • • 
 
 .. . ,1 1 • 1 . 1 11 1 ni. ^ ' announced that the Third Lil)ertv Loan 
 
 tising, the desired two hundred and hity . . . ■ 
 
 ., II- 1 1 i woiud open for subscription April fi. 1018, 
 
 thousand sliipvard volunteers. ' . '. ' 
 
 T^ ^, . ■ ., .• f ii commemorating the anniversary of our Conn- 
 
 ie or this purpose the co-operation oi the , . ' . . . 
 
 . . ^ , T> • T> I t''^' s entrance in the war. The Division of 
 
 Associated nusinoss Tapers was secured. ... 
 
 ,, i- 1 1 1 i 1 It- Advertising immediately assigned such sxym-v 
 
 Some hve hiiiulred trade and business i)apers . " '. . 
 
 , p .1 - 4 - .- 1 1 to Liberty Loan advertising as could appear 
 
 are members or this Association ami a plan . . ? . 
 
 , , ^ ^, I 1- 1 1 during the period of subscription, 
 
 was worked out tiirough whicli a very large ^ • 
 
 , J. j^i 1111 Copy and schedules were submitted and 
 
 number oi these papers gave i)age and double- 
 
 ,., . , 1 i- 1 1 .- . .1 1 approved by the authorities at Washington, 
 
 page editorials and articles relating to the need . . \ . . 
 
 , , . II. Its distribution summarized follows: 
 
 for shijjyard volunteers. 
 
 These editorials and news articles con- In.^rrtions Circulation Annimil 
 
 tained couijons of enrollment, and they were General Maga- 
 
 followed by the insertion of 400,000 adver- ^'"^« ^^-^ 8,.S81,8^>5 $^^>.()!)l.l(i 
 
 ..." - I , 1 -1 X Farm Papers (i7 6,814,782 23,849.51 
 
 tising inserts printed on both sides on post- rp. ■ i ai- 
 
 ^ ' ' trade and xMisc. 
 
 card stock, reproducing a postage-free post- Publications... ;3;5 511,480 2.;!4(i.()() 
 
 card requesting volunteers to fill in, sign and House Organs. . . 4 36,000 170.00 
 
 mail to Mr. Edward N. Hurley. Outdoor Display. 2 3„500.00 
 
 In support of the same object the need for Newspapers 16 163,012 762.50 
 
 Shipyard Volunteers-space in publications College Papers.. . ^2 65,200 874.50 
 
 donated to the winning of the war was assigned Totals 177 15,972,299 $53,593.67 
 
 by this Division to the Shipping Board. A 
 
 summary of this space with its value follows: xt is to he noted that publications with 
 
 Insertions Circulation A mount national circulations go to press several weeks 
 
 General Magazines* 36 7,759,084 $16,085.40 to two months in advance of publication. 
 
 Trade and Misc. Owing to the late announcement as to the 
 
 Publications 44 434,152 3,631.34 ^j^^^ ^f ^]^^ X]ji,.,l J^iherty Loan Sul)scri])tion, 
 
 Totals 80 8,193,236 $19,716.74 a comparatively .small percentage of .si)ace on 
 
 our schedules could be used for that cam- 
 On March 1st we received a letter from ]Mr. paign. 
 Hurley from which we quote in ])ar( : — 
 
 "I take this opportunity of compliment- "Keep Your Liberty Bond" 
 
 ing you upon your excellent work and I jidvertisiuff 
 
 believe that the appearance of this ad- 
 vertising will result in our securing the 'l^'i^' Treasury l)ci)arlnuMit also re(|ucslc(l llie 
 large number of men needed to com- Division of Adyertising to put out in tiic 
 plete the .shipbuilding program. Please interest of the (loyernmeut and of the public 
 express my ai)])rccialion to all those who a cani])aign of caul ion and advice against 
 have c<)ntril)iited their time and efforts .selling Liberty Bonds indiscriminately. The 
 to tliis exccllcnl pulilicity c.iinpaign. iiniK)rtancc of this (;niii)aign was ni)piireiU . 
 Edward N. Hurley, C7iairma//." and the Dixision of Advertising prepared 
 
 '"CuMieral Miiwiziiirs" in the suniniiirizcd sclit'ihlU's tliniuKlioiil llii~ rciioit N li> Ik- iim<IitsIci(>iI .i> rcli-M in;; to Mimtlilii.'>^. Si'iiiiMolitlilio.s miiiI 
 Weeklies. inehlililiK Theatre Programs in the leading; cities. 
 
 (il 
 
iiiiiiiliiiiiiiiiiiiliiimiliiiiiiiiiiliiiiiiiliiiiifliiiiiiiiiiiiiiiiiNiiiiiiiniiiiiiiiiiira^ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiixigniiMiiliaiiiHniiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiMi inimniii niiiiiiiiiiiiiiiiiiiiiiniiiiiii n ■■iiiiiiiiiiiiiiii 
 
 Will You Invest Your Money Let Germany Take it 
 With Uncle Sam Now? ^^ away From You Later? 
 
 ► E practical. Look squarely at the facts. We will either invest our money with Uncle 
 Sam now, at good interest rates, to help him win this war, or we will give it up later 
 to pay Germany's war cost — and as much more as Germany chooses to collect. Invest in 
 
 ^ U. S. GOVT BONDS 
 
 Third Liberty Loan 
 
 This space contributed to the Winning of the War by 
 
 Ihmngh llie riit'isinn nf AdveriMng. V. S. (loverinment CommUfpp on Puhlic hifcrmntion. 
 
 \DVERTISING TO VICTORY 
 
I Am Public Opinion 
 
 All men fear me! 
 
 I declare that Uncle Sam shall not go 
 to his knees to beg you to buy iiis 
 bonds. That is no position for a fight- 
 ing man. But if you have the money 
 to buy. and do not buy, I will make 
 this No Man's Land for you! 
 
 I will judge yovi not by an allegiance 
 expressed in mere words. 
 
 1 will judge you not by your mad 
 cheers as our boys march away to 
 whatever fate may liave in store for 
 them. 
 
 I will judge you not by the warmth of 
 the tears you shed over the lists of the 
 dead and the injured that come to us 
 from time to time. 
 
 1 will judge you not by your uncovered 
 head and solemn mien as our maimed 
 in battle return to oiu- shores for lov- 
 ing care. 
 
 But. as wise as 1 am just, I will judge 
 you by the material aid you give to 
 the fighting men who are facing death 
 that you may live and move and have 
 your being in a world made safe. 
 
 I warn you — don't talk })atriotism over 
 here, unless your money is talking vic- 
 tory Over There. 
 
 I nm PuhUr Opinion! 
 
 As I judge, (ill men stand or fall! 
 
 Buy U. S. Gov't Bonds Fourth Liberty Loan 
 
 ContributeJ through Division ot 
 Advertising 
 
 I'nitcd States Gov't Conini. on Public 
 Information 
 
 This .sftitf*^ nnit rihntfd Jiir the Whinitit^ of flip War hy 
 
REPORT OF THE DI\ 
 
 copy which was chily approved and assigned. 
 Siinunary of sfhcihdc follows: 
 
 Insertions Circulation Amount 
 General Maga- 
 zines 4!) I'i.OOG.OOo $"25,796.20 
 
 Farm Papers ... . 92 i:J,367,50G 30,977.89 
 Trade and Misc. 
 
 Publications... 2;5(i 1,907,202 l.'J, 161.80 
 
 House Organs. . . 48 768,950 2,497.50 
 
 Newspapers 6 239,500 4.34.00 
 
 College Papers... 3 10,500 75.00 
 
 Totals 434 28,359,753 $72,942.45 
 
 Fourth Liberty Loan 
 
 In co-operation with tlie Treasury Depart- 
 ment officials, copy was prepared by us, suJ)- 
 niitted and apjn-oved. This copy appeared 
 during the period of the Loan, September 28th 
 lo October 19th. 
 
 This was the largest single campaign carried 
 out for any (lovernment war need by the 
 Division of Advertising. 
 
 The summarized schedule follows: 
 
 Insertions Circulation Amount 
 
 General Maga- 
 zines 167 46,082,728 $134,552.29 
 
 Farm Papers.. 153 13,277,729 35,300.95 
 
 Trade & Misc. 
 
 Publications. 586 5,945,450 .35,999.41 
 
 House Organs. 105 793,550 5,530.00 
 
 House Organs 
 
 (posters).... 226 2,467,775 16,950.00 
 
 Newspapers... 76 980,.363 3,254.70 
 
 College Papers. Ill 352,250 3,691.48 
 
 Totals... 1424 69,899,845 $235,338.83 
 
 It should be noted that this does not cover 
 entirely the work of the Division of Adver- 
 tising in the interest of the Fourth Liberty 
 Loan, since much that we were able to accom- 
 plish cannot be so concretely stated. 
 
 For example, through the work of the 
 National War Service Committee on Window 
 Displays in 500 cities in 40,000 leading stores 
 a most valuable but incalcidable service was 
 rendered the Fourth Liberty Loan through 
 the display of Liberty Loan posters. Also 
 through another co-operating committee — 
 
 ISIOX OF A1)VERTISIN(; [ !) 
 
 the National War Service Conunittee on 
 Direct Mail and House Organs — who were 
 furnished by the Division of Advertising 
 with photographs of Liberty Loan i)osters 
 and the po,sters themselves for the use of 
 House organs published throughout the 
 coimtry. This service aggregated a circula- 
 tion of over four millions in over 200 im- 
 portant house organs . Many of these house 
 organs at their own expense republished 
 posters in full colors on front or back covers 
 and many others would have done this had 
 time permitted. 
 
 The following letters have been received 
 from L. B. Franklin, Director of the Loan, 
 and Mr. Frank R. Wilson, Director of Pub- 
 licity: 
 
 Sept. 12 
 "I wish to thank you for your letter of 
 Se])t. 11th advising me to the effect that 
 total advertising .space has been assigned 
 of a value of over $200,000. This is a 
 .splendid contribution to the Loan. I 
 want to take this opportunity of ex- 
 pressing to you my appreciation for the 
 splendid co-operation we have had from 
 your division. 
 
 Yoiu-s sincerely, 
 L. B. Franklin, 
 
 Director.'' 
 
 Sept. 16th 
 "Please accept my thanks for your ex- 
 cellent co-operation. The figures showing 
 the total value of this space which has 
 been turned to the credit of the Liberty 
 I>oan are imposing. I am sure this pub- 
 licity will be an important contribution 
 to the success of the campaign. Again 
 thanking you, I am, 
 
 Sincerely yours, 
 
 Frank R. Wilson, 
 Director of Publicity.'' 
 
 War Savings Stamps 
 
 ADVERTISING sjiacc and services have been 
 i- given regularly to sell WarSavingsStamps, 
 this being a continuous campaign. We were, 
 however, notified late in May of President 
 
10 
 
 GOVERNMENT WAR ADVERTISING 
 
 Wilson's appointment of June "28111 as Na- 
 tional War Savings Stamp Day, and were 
 informed that on or before that day all Ameri- 
 cans would be expected to pledge their savings 
 in as great a degree as possible, the effort being 
 to obtain pledges for the entire two billion 
 dollars called for this year. 
 
 This was short notice, but we were able to 
 assign a considerable amount of space in me- 
 diums of national circulation, general weeklies, 
 trade journals and farm papers i)ul)lished ])ri()r 
 to June '•28tli. 
 
 We were also invited to co-operate with 
 the Treasury officials in providing newspaper 
 advertising copy to be sent all over the 
 country. This cop.^' was hurriedly prepared 
 and sent out advertising the purpose of War 
 Savings Day. We also sent to a large list of 
 l)ublications electrotypes of a coupon to be 
 filled in, signetl and sent to local postoffices. 
 This was given very large circulation. 
 
 Mr. H. E. Benedict, Executive Secretary 
 of the National War Savings Committee, 
 wrote on Jime 7th. 
 
 We quote in part as follows: 
 
 "I want to tell you how grateful our 
 Connnittee is for the help you have given 
 us. It would have lieen j^ractically im- 
 possible for us to have turned out the 
 advertising for our June '28th cami)aigii 
 without the assistance of your Committee 
 and, of course, we could have done noth- 
 ing in getting space in national publica- 
 tions. 
 
 The summarized report follows: 
 
 Inse 
 
 •rtiotis 
 
 Circulation 
 
 Amount 
 
 General Maga- 
 
 
 
 
 zines 
 
 389 
 
 58,916,368 
 
 $1"24,464.1"2 
 
 Farm Papers. 
 
 373 
 
 "26,668,973 
 
 58,609.-27 
 
 Trade & Misc. 
 
 
 
 
 Publications 
 
 10.59 
 
 8,555,5"23 
 
 46,1"2S.49 
 
 House Organs 
 
 10(> 
 
 3,0"20,450 
 
 4,6-25.00 
 
 Outdoor Dis- 
 
 
 
 
 play 
 
 .S 
 
 
 3,050.00 
 
 Newspapers. . 
 
 4.54 
 
 3,477,490 
 
 8,703.90 
 
 College Papers 
 
 30 
 
 91.700 
 
 1,04-2.51 
 
 Book Jackets. 
 
 llfi 
 
 
 7,700.00 
 
 Theatre Cur- 
 
 
 
 
 tains 
 
 75 
 
 
 1,500.00 
 
 Totals . 
 
 "260,5 
 
 101,630,.504 
 
 $255, 8-23. "29 
 
 American Red Cross 
 
 Second War Fund 
 
 MK. George S. Fowler and Mr. Clarence 
 D. Newall, in charge of publicity for 
 this drive, conferred with us early in January 
 last. We were asked to su])])ly the copy, the 
 illustrations and the space for the national 
 advertising for the $100, 000 ,000 Red Cross 
 War Drive. In connection witli the Red 
 Cross campaign there was i)rc])ared under our 
 direction — the idea, the drawing and tlie copy 
 for that notable adverti.sement "The (ircalcsl 
 Mother in the World" \\lii( li ajjpeared in 
 newspapers, nuigazines and posters with 
 greater repetition and force than any other 
 advertisement foi- an_\- |)liase of (io\ernment 
 endeavor since the war began. This idea and 
 illustration is at the present time being used 
 
 continuously as a Red Cross symbol. A 
 summary of space scheduled in the campaign 
 follows: 
 
 Insertions Circulation 
 General Maga- 
 zines l!23 44, "285, 515 
 
 Farm Pa])ers. . . 109 i;i,106,618 
 Trade and Misc. 
 
 Publications. . 
 
 House Organs . . 
 Outdoor Displaj' 
 Newspapers. . . . 
 College Papers. . 
 
 "255 
 
 3 
 "23 
 
 "2,484, 7(>7 
 694,000 
 
 6,-214 
 5"2,800 
 
 J mount 
 
 $1-20,508.70 
 33, 945. 4-2 
 
 18,4"26.37 
 
 1.70-2.50 
 
 -2,000.00 
 
 150.00 
 
 670.47 
 
 Totals 540 60,6-29,914 .1(177,403.46 
 
 .Mr. II. V. Davison, Chairman of the Red 
 Cross War Council, wrote to the Di\ision 
 under date of June 3rd as follows: 
 
Save the 
 
 Thoughtless 
 
 ars 
 
 WS.S. 
 
 WAR SAYINGS STAMPS 
 
 ISSUED BY THE 
 
 UNITED STATES 
 GOVERNMENT 
 
 "/ got the sweetest hat today. And, my dear, of course, 
 I didn't really need it, hut — " 
 
 'What if it is only a few blocks? Here, taxi!" 
 
 "I know I'd feel a lot better if I ate less, but I simphi 
 must have a big order of — " 
 
 Over there in the Picardy mud, pock-marked with 
 significant craters and "plum-caked" with unspeakable 
 things that once were men, our soldiers can't hear all 
 that some of us are saying. Good that they can't, isn't 
 it? It wouldn't make it any easier to stand firm against 
 those blood-crazed, grey hordes who come on wave 
 after wave because they believe their Kaiser is "God's 
 anointed shepherd of the Gennan people." 
 
 It isn't that we Americans are a selfish people. We 
 have simply been thoughtless. 
 
 Money is needed to win this war — let's pive it. So far, 
 we have been asked only to lend — to lend at a good round 
 4% interest. Turn your THOUGHTLESS dollars into 
 War Savings Stamps. 
 
 NATIONAL WAR SAVINGS COMMITTEE, 
 WASHINGTON 
 
 Cantrihuttd through Division of AJmlising United Stales Cov't, Comm. on Public information 
 
 This space conlribukd for the Winning of the War by 
 
The Greatest Mother m tdeWMD 
 
 Stretching forth her hands to all in need; 
 to Jew or Gentile, black or white; know- 
 ing no favorite, yet favoring all. 
 
 Ready and eager to comfort at a time 
 when comfort is most needed. Helping the 
 little home that's crushed beneath an iron 
 hand by showing mercy in a healthy, hu' 
 man way; rebuilding it, in fact, with stone 
 on stone; replenishing empty bins and 
 empty cupboards; bringing warmth to 
 hearts and hearths too long neglected. 
 
 Seeing all things with a mother's 
 
 1 sixth sense that's blind to jeal' 
 
 ousy and meanness; seeing men 
 
 in their true light, as naughty children — 
 snatching, biting, bitter — but with a hid' 
 den side that's quickest touched by mercy. 
 
 Reaching out her hands across the sea to 
 No Man's Land; to cheer with warmer 
 comforts thousands who must stand and 
 wait in stenched and crawUng holes and 
 water'soaked entrenchments where cold 
 and wet bite deeper, so they- write, than 
 Boche steel or lead. 
 
 She's warming thousands, feeding thou' 
 sands, healmg thousands from her 
 store; the Greatest Mother in the 
 World— the RED CROSS. 
 
 Every Dollar of a Red Cross War Fund goes to War Relief 
 
 This space Contribiucd for the Winning o/ the War f);y 
 
 ihnmiih Dit'isiori of Aiiivrtisin«, Uniteti Sta(ci Goicnimt-nt Commiltci' on Public Infnrmaliim 
 

 \Make this a Tied Cross Christmas 
 
 AME;RICA'S second war-time Christmas is almost here. Our 
 - thoughts, our interests, our hearts are not in the trivial things 
 now— they are with the boys in France and our war-tried Allies. 
 
 Their thoughts, their interests, their hopes behind the American Red Cross — that there 
 
 are in the Red Cross and the knowledge that is full membership in every American home, 
 
 it is ever present and ready to lend them No other word we can send will give them 
 
 aid most needed. Let our Christmas message greater encouragement, or fortitude for that 
 
 to those loved ones be that we stand solidly which must be accomplished. 
 
 + 
 
 All you need is a heart and a dollar 
 
 Red Cross Christmas Roll Call, December 16-23 
 
 Contributed throufih Division nf Advertising 
 
 + 
 
 United States Gov't Comm. on Public Inforniati* 
 
 This space contributed for the Wijming of the War by 
 
u 
 
 GOVERNMENT WAR ADVERTISING 
 
 "On behalf of tlio AiiuM-iciui Rt'd Cross 
 and all of us bore at Heacl<iiiarters may 
 we express our ap])re('iation and in- 
 debtedness most heartily for your splen- 
 did co-operation and i)ractical sujiport 
 which you have given in the Second War 
 Fund Campaign. 
 
 Our subscriptions went over tlie top by 
 sixty-eight per cent, and this splendid 
 achievement is due in no small jiart to 
 the advertising in the magazines, farm 
 press and trade ])aj)ers wliich sujiplietl 
 space for publicity ])ur])oses through the 
 Division of Advertising. 
 Your co-operation was invaluable to us, 
 and we want you and all who aided us to 
 know how warm oiu- feelings are toward 
 each and every one for the help wliich 
 has been given to the Red Cross. 
 
 Very truly yours, 
 Henry 1'. Davison, 
 ('liair)nan Red Cross ('(luncil." 
 
 Red Cross 
 Christmas Roll Call 
 
 THE membership campaign of the American 
 Red Cross has been set for December 16th 
 to '■lllrd. anil in the obtaining of universal 
 membership wliich is the aim. advertising 
 space in the month of December has been 
 assigned for this drive. A series of adver- 
 tisements have been i)repared which will run 
 in the interests of this campaign. Both ad- 
 vertisements and posters will again feature 
 "The Greatest Mother in the World." 
 
 Shortly before and diu'ing the week of 
 December 16tli to "^-'ird the National War 
 Service Committee on Window Displays has 
 arranged for effective window Displays of the 
 posters. This work is to be carried on in 
 60,000 windows in 600 cities. In this cam- 
 paign the services of the National War Serv- 
 ice Committee on Direct Mail and House 
 Organs are also being given. Posters and 
 photographs of posters are being sent to 1 ,500 
 house organ jiublishers. A very large niunber 
 of these iiublishers will reproduce the posters 
 on their front covers, very many of them in 
 color. The following siunmarizes the space in 
 which this advertising will appear: 
 
 Insertions 
 
 Circulation 
 
 Amount 
 
 General Maga- 
 
 
 
 
 zines 
 
 17(; 
 
 ;?5,204,923 
 
 $ 90,121.20 
 
 Farm Papers . . . 
 
 KW 
 
 13,625,816 
 
 39,882.95 
 
 Trade and Misc. 
 
 
 
 
 Publications. 
 
 033 
 
 8,884,114 
 
 35,923.44 
 
 House Organs. . 
 
 101 
 
 1,903,350 
 
 5,220.00 
 
 Newspapers .... 
 
 57 
 
 382,638 
 
 2,157.00 
 
 College Papers. . 
 
 92 
 1222 
 
 280,129 
 
 3,147.50 
 
 Totals 
 
 60,280,970 
 
 $176,452.09 
 
 Though this campaign has still to run, Mr. C. 
 S. Clark, Executive Secretary of theChri.stmas 
 Roll Call, has written under date of Novem- 
 ber 22nd. 
 
 "I want to tell you how amazed and de- 
 lighted we were to have the report of your 
 schedule to November 1st and to know 
 what a wonderful amount of publicity we 
 are receiving through yi)ur Division."" 
 
 Committee on Public Information 
 
 T\\(j campaigns lia\c been coikIucIiiI over 
 the signature of llie ( onunit lee on Public 
 Informal ion the first in the inleresi of the 
 Commiltee's own publications in promoting 
 the distribution of booklets giving information 
 
 relating to tlic pint of I he Ignited States in the 
 war. The second and larger jiart was in the 
 interest of the Morale IJranch of the General 
 Stafl' of liic War l)ei)arlnient . The summary 
 of a.ssigncd si)ace lor these campaigns follows: 
 
Spies and Lies 
 
 German agents are everywhere, eager to gather scraps of news about our men, our ships, our munitions. 
 It is still possible to get such information through to ( iermany, where thousands of these fragments — often 
 individually harmless — are patiently pieced together into a whole which spells death to American soldiers and 
 danger to American homes. 
 
 But while the enemy is most industrious in trying to collect information, and his systems elaborate, he is 
 not superhuman — indeed he is often very stupid, and would fail to get what he wants were it not deliber- 
 atelv handed to him by the carelessness of loyal Americans. 
 
 Do not discuss in public, or with strangers, any news of 
 troop and transport movements, of bits of gossip as to our 
 military preparations, which come into your possession. 
 
 Do not permit your friends in service to tell you — or 
 write you — "inside" facts about where they are, what they 
 are doing and seeing. 
 
 Do not become a tool of the Hun by passing on the ma- 
 licious, disheartening rimiors which he so eagerly sows. Re- 
 member he asks no better service than to have you spread 
 his lies of disasters to our soldiers and sailors, gross scan- 
 dals in the Red Cross, cruelties, neglect and wholesale e.xe- 
 cutiuns in our camps, drunkenness and vice in tlie Expe- 
 ditionary Force, and other tales certain to disturb .\merican 
 patriots and to bring anxiety and grief to .Vmerican parents. 
 
 .\nd do not wait until you catch some one putting a bomb 
 under a factory. Report the man who spreads pessimistic 
 stories, divulges — or seeks — confidential military informa- 
 tion, cries for peace, or belittles our efforts to W'in the war. 
 
 Send the names of such persons, even if they are in uni- 
 form, to the Department of Justice, Washington. Give all 
 the details you can. with names of witnesses if possible — 
 show the Hun that we can beat him at his own game of 
 collecting scattered information and putting it to work. The 
 fact that you made the report will not become public. 
 
 You are in contact with the enemy today, just as truly 
 as if you faced him across No Man's Land. In your hands 
 are two powerful weapons with whicli tn meet him — discre- 
 tion and vigilance. Use tliciii. 
 
 COMMITTEE ON PUBLIC INFORMATION 
 
 8 J.ACKSON PL.ACE, WASHINGTON, D C. 
 
 Contributed through Division »/ Adrvrtii 
 
 Georqe Creel. Chairvian 
 The Secretary of State 
 The Secretary of War 
 The Secretary of the Navy 
 
 United States (iuv't Coinm. on Puhlic Information 
 
 i'his space CQutribiited for the Winning of the War by 
 
 Thr- Pui>ii>h,r of 
 
l(i] 
 
 
 GOVERNMENT Y 
 
 Iti.tcr, 
 
 i'uma 
 
 (iroilatiiin 
 
 .1 mount 
 
 (ieneral Maga- 
 
 
 
 
 zines 
 
 239 
 
 63, "294, 57!) 
 
 $151,000.84 
 
 Farm Papers . . . 
 
 i;5^2 
 
 17,256,863 
 
 44,686.70 
 
 Trade and ^lisc. 
 
 
 
 
 Papers 
 
 -i!)? 
 
 "2.966. (Hi) 
 
 17,639.7(1 
 
 House Organs. . 
 
 73 
 
 728,050 
 
 3,980.00 
 
 Newspapers. . . . 
 
 (i 
 
 281,262 
 
 469.00 
 
 College Papers.. 
 
 41 
 
 109,600 
 
 1,136.43 
 
 (ieneral Maga- 
 
 
 
 
 zines (special) 
 
 7 
 
 7!)r) 
 
 988,104 
 
 2,424.00 
 
 Totals 
 
 85,624.519 
 
 $221,336.67 
 
 WAR ADVERTISING 
 
 Under date of November 13tli, General E. L 
 Miinson wrote us as follows: 
 
 "The ^Morale Branch wishes to extend its 
 lliuTiks and appreciation of the efforts of 
 the Division in furthering the mainten- 
 ance of high morale through advertising, 
 and of the enthusia.stic co-operation of 
 the ctjunnittee in the matter of preparing 
 and placing advertisements. 
 
 E. L. Munson, 
 Brigadier-General, General Staff, 
 
 Chief, Morale B rati eh r 
 
 War Department 
 
 Selective Draft Day 
 Se{)teniber 12th 
 
 THE services of the Division of Advertising 
 were ijlaceil at the disposal of the Provosl 
 Marshal General in detaining registration on 
 September 12th of thirteen million men. IS 
 to 4.5 years of age. 'Phe "Advertising Service 
 Bulletin" and the "Selective Service Regis- 
 ter," folders containing advertisements, were 
 prepared by the Division of Advertising 
 through the co-operation of its committees. 
 The Advertising liulletin fm-nished news- 
 papers and advertisers with officially aj)- 
 proved cojiy in both editorial and advertising 
 form ready to run. This material was ex- 
 tensively used throughout the coimtry })y 
 new.spapers and by advertisers in their local 
 advertising. The Selective Service Register 
 contained officially signed messages as to the 
 duty of registration from President Wilson, 
 Secretary Baker, General Growder, Secretary 
 Daniels and General Mairli, and was pub- 
 lished to help 1.3,000,000 men to know how. 
 w hrii and wliere to ivgister. It contained 
 poster of notification of registration and ex- 
 plicit directions of how to answer ipiestions 
 on registration card. .\lso instructions for 
 registrars. Special mailings of these ]nd)- 
 lications were produced and distributed 
 tlu-ough the Division of Distribution lo the 
 
 extent of some twenty millions (d cojiies, 
 including 18,000 new.spapers, 11,000 national 
 advertisers and agencies, 10,000 Chambers of 
 Commerce and their members, 30,000 nmnn- 
 facturers' associations, 22.000 labor unions, 
 10,000 public lil)raries, .'52,000 bunks, 58,000 
 general .stores, 3,500 Y. M. C. A. branches, 
 10.000 mend)ers of the Council of National 
 Defense, 1,000 Advertising Clubs, 5(5,000 
 postoffices, 55,000 railroad station agents, 
 5.000 draft boards, 100.000 Red Cro.ss or- 
 ganizations, 12.000 manufacturers" agents. 
 Also there was a special mailing card sent 
 out to a li.st of 43,000 R. E. D. routes. 
 
 Also there was ])lanned a street car cam- 
 paign which ran throughout the coimtry. 
 including space in the "Subway Sun" and 
 "p]levated Express" in all cars of the Inter- 
 borough Rapid Transit Company of New York 
 City. A poster and painted sign campaign was 
 also |)lanned ami displayed tliroughout the 
 coimtry. 
 
 Througii the services of the National ^^ar 
 Ser\ice Committee on Window Dis])lays ap- 
 l>r()xiniately 37,000 ])()sters oi- notices to 
 register were (lis])layed in tiie windows of 
 ])rominent stores in over six hundrt'd cities. 
 
 A full i>agc atlvertisemcnt of the Selective 
 Registration Day ai)peared in publications of 
 general circulation, including leading farm 
 ))iiblications, practically all of the trade and 
 techm'cal journals. In all. hundreds of jiages 
 
To Employers and Important Executives— 
 
 ^ #ol)entment ^toclamation 
 
 The Army Needs Your In- 
 fluence in an Emergency — 
 
 This is a man-to-nian appeal for you to help 
 iheCjovernment fjrasp a y:reatopportunity,and 
 for you to discharge a gra\e responsibility. 
 
 The Allied program to speed up the war 
 and quickly bring about the final overthrow 
 of the German Armies calls for an immediate 
 mustering of America's final contribution of 
 man- power. We must raise our army to 
 5,000,000 men at once! 
 
 Nearly 3,000,000 of the needed 5,000,000 
 are already under arms— but Class 1 of the 
 Draft will be exhausted by October 1. To 
 go into the deferred classifications and take 
 men essential to industries, and men with de- 
 pendent families, is unwise. 
 
 A new Class 1 must be created at once. Laws 
 are being framed calling upon men within 
 certain ages to register (the War Department's 
 recommendation is for 18 to 21 and 32 to 45 
 years as the age limits), and the President will 
 appoint a Registration Day early in September. 
 
 Thirteen million men must register in a 
 single day. Later these men will be classified. 
 Industries will not lose men who are absolutely 
 essential to them, and families will not lose 
 their ■ bread-winners. But every man must 
 register. 
 
 You are a center of influence 
 
 As an employer or an important executive 
 you are a center of influence, and the Gov- 
 ernment needs your active co-operation in 
 putting through this gigantic task without 
 confusion or delay. Thirteen million men 
 must be told of the law 
 between now and Regis- 
 tration Day (watch news- 
 papers for date); and they 
 must understand the why 
 of it, and just ichere and 
 hoiu they are to register. 
 For these details ask your 
 
 Local Board, or your city or county clerk. 
 
 You can reach the men in your employ 
 more effectively than they can be reached 
 from the outside. We earnestly urge, there- 
 fore, that you make definite plans, in the in- 
 terest of a speedy VICTORY, and in the 
 interest of your own business, to see that all 
 of your men are properly informed, so thai 
 they can be promptly and correctly registered 
 when the day comes. 
 
 Ei'ery man bcttveen the ages to he ifiecifieil 
 in the President' s Proclamation must register. 
 
 How you can help 
 
 Start at once to get in touch with your 
 men. Bring to their attention the need for 
 the registration and the facts about it. Get 
 111 touch with your Local Registration officials 
 and co-operate whh them. 
 
 Here are a few suggestions : 
 
 Arrange for talks to your men; place inspira- 
 tional and informative bulletins on bulletin-boards; 
 establish Selective Service Information Bureaus; in- 
 close slips in your men's pay envelopes. 
 
 Arrange for definite hours when the men in the 
 different departments or sub-divisions of your busi- 
 ness shall be allowed time to go and register. Post 
 full lists of the men in your employ between tiie 
 specified ages, the men to check off their names 
 after they have registered. 
 
 Many other ideas, applicable to your own busi- 
 ness, will doubtless occur to you. 
 
 This is an emergency such as this country has 
 never faced before, and the (iovernment must de- 
 pend upon you to bring all of your influence and 
 inspiration and ingenuity to bear out this problem, 
 that this crisis in the war may be met in a way 
 that shall avoid hardship to the businesses and 
 families of the Nation. 
 
 Si^nfJ: 
 
 A^^yixcJ : 
 
 E. H. CROWDER 
 
 PROVOST MARSHAL GENERAL 
 
 NEWTON D. BAKER 
 
 SECRETARY OF WAR 
 
 Watch the newspapers for the date and further details 
 
KILL EVERT RAT 
 
 Protect the World's Rations 
 By Destroying Rats 
 
 E^' ERY year rals destroy as much food as 5,000,- 
 000 American acres produce — enough lo feed 
 the starving Reigians, Armenians, and Poles 
 — enough to feed lens of thousands of our soldiers 
 and civilians at home and abroad. 
 
 Rals nnnually destroy •'?200,000,000 \vorth of property, mainly 
 foodstuffs. This is considerably increased by the damage 
 tliey do in weakening structures and causing fires. And it's 
 all needless waste. 
 
 Much of this destruction occurs in elevators and mills. It 
 can be eliminated. Do your part by making your basements, 
 foundations, and every part of your buildings rat-proof. 
 
 \\'rilo the U. S. Department of Agriculture for detailed infor- 
 mation and instructions for destroying rats and keeping liuiid- 
 ings free of the most dangerous and destructive animal in 
 the world. Organize relentless war on rats and protect the 
 world's rations. 
 
 U. S. DEPT. OF AGRICULTURE, WASHINGTON 
 
 Kill Every Rat 
 
 Contributed thrnugh 
 
 L">ivision of 
 
 AihiTtisinn 
 
RKPOirr OF THE DIV 
 
 in llie iutorest of this iiii])()rt;mt nolico ii])- 
 pearetl in space from our .scht'chiles. 
 
 The resnlt of these campaigns, the anioinit 
 of space in whicli they appeared, the display 
 of posters speak for tlieniselves better than 
 any collection of figiu'es can do, as it is im- 
 possible for such material to be pnt concretely 
 and in detail. The space which the Division 
 of Advertising directly assigned is summarized 
 
 as follows: 
 
 Insertions Circulation Amount 
 
 General Maga- 
 zines i;5 1,139,684 $8,335.00 
 
 Farm Papers 9!) 8,411,814 ■25,898.9:5 
 
 Trade and Misc. 
 
 Publications... 487 3,681,607 '-28,361.44 
 
 Newspapers 1 5,000 50.00 
 
 Totals 600 13,'238,105 $62,645.37 
 
 Under date of September 18th Provost ^lar- 
 shal General Crowder wrote, from which we 
 quote as follows: 
 
 ISTON OF ADVERTISING f 1 !) 
 
 "Now (hat the rush of registration prep- 
 aration has abah'd, I take the first avail- 
 able moment to express to you and your 
 division my gratitude for your hearty co- 
 operation in the ta.sk of .securing publicity 
 for the Registration Day. 
 
 Over and above the fine organization 
 of the Committee's .staflf as a whole, what 
 has impressed me particularly in your 
 division is the thoroughness with which 
 you have organized the patriotic assist- 
 ance of private citizens in contributing 
 to the public service rendered by the com- 
 mittee. It is genuinely American in its 
 method, — this voluntary union of in- 
 dividual citizens to accomplish these 
 results which in some Continental coun- 
 tries are left to the vast army of Gov- 
 ernment officials. 
 
 Yours faithfully, 
 E. H. Crowder, 
 Provost Marshal General." 
 
 Smileage 
 
 THIS campaign was retpiested by the Com- Mr. Harold Hraddock, Director, from which 
 
 mission on Training Camp Activities and we quote as follows: 
 to it space was assigned, summarized schedule 
 
 of which follows: "We were delighted when the newspapers 
 
 and magazines l>egan to carrv page upon 
 Inseriions Circulation Amount page of advertisements from the 'Smile- 
 
 General Magazmes 54 l,9-20,96() $8,674.00 \ i ^- • j i 
 
 " ,,,,,»..> .1-1 o,. age Advertiser, and when we were m- 
 
 !< arm Papers 1 90,000 204.80 „ i ,i , ,• , , ^ 
 
 Trade and Misc. ^""''''"''^ ^'^'^^ ^'"' '''''' «"'-^' ^'^^^ ^''^ '^^ep 
 
 Publications .... 16 243,525 860.00 '" -^'O"'' ProS'i-'-ii" of co-operation with this 
 
 Hou.se Organs. ... 31 157,000 1,187.50 Comnihssion, we comprehended that the 
 
 work of the Division of Advertising 
 
 Totals 102 2,41 1 ,491 $10,985.30 already had resulted in co-operation from 
 
 ])ublishers and advertisers such as had 
 
 A letter dated July 8tli was received from never been known before." 
 
Department of Agriculture 
 
 THK Division of Acht'rtising co-opcratt-d 
 with tliree oampaigns for the Department 
 of Agricnltiire. First, the Ignited States AYai' 
 Garden Army to enlist the chikh'en in gar- 
 dening — second, a message from Secretary 
 Houston to the patriots on the farms, its 
 appeal to them being to grow more wheat. 
 The third formed a campaign for the ex- 
 termination of rats to cut down the destruc- 
 tion of grain and other crops. 
 
 The schedules following will indicate that 
 important camjiaigns were run in the interest 
 of these war needs. 
 
 fiiscrliiiiis (' ircuUiiion Aiiniiiiil 
 (iciieral M aya- 
 
 ziiies !) 4„>()(),'21S !i5!),!)!)4.()() 
 
 Farm Papers. .. . U."> 1(),7"»1 ,74.) :?7,601 .'■2:5 
 I'rade and Misc. 
 
 Puhlications.. . Hi lOO.tOd 8'-2;5.()() 
 
 House Organs. . . "2 10, 000 100.00 
 
 Totals 172 15,332,363 $48,518.23 
 
 lender date of October 18tli Mr. Clarence 
 Ousley wrote as follows: 
 
 "Your Division has been of great service 
 to us in a number of our campaigns. ' 
 
 Council of National Defense 
 
 SPACE was assigned at the request of, and in 
 the interest of the Council of National 
 Defense. The advertisement which appeari'd 
 was signed by Anna Howard Shaw, H. P. 
 Davison, W. C. Gorgas, and Dr. Franklin 
 Martin. The sum of the advertisement was to 
 obtain enrollment of "25,000 student nurses 
 in the Student Nurse Reserve. The summary 
 follows: 
 
 Insertions Cirriilalion Atnoinit 
 (leiioral Maga- 
 zines ,'52 16,02.5,07,) $45, .")()! .20 
 
 Mr. Grosvenor H. Clark.son, Secretary of 
 the Council, wrote under date of August 
 2nd: 
 
 "You have rendered us a very definite 
 serviceandweareallgreatly appreciative." 
 
 Department of Labor 
 
 U. S. Employment Serv ice 
 
 Co-opER.\Ti()N was requested and given in 
 the work of .systemizing the labor situa- 
 tion in its bearings on war work. Advertise- 
 ments were ])repared and rim in assigned 
 space. Also there was prepared under the 
 direction of ihe Division of Advertising a 10 
 page newspaper size catalog of advertisements 
 to be sent over the country- to newspapers and 
 advertisers with llic oljjcct of procuring tlicii- 
 insertion in ncwspajjcrs. 'I'he Division of 
 .Advertising scheduled space from its lists for 
 this purpose, summary of which follows: 
 
 20 1 
 
 Insert 
 
 Kins 
 
 ( 'irenldtion 
 
 . 1 iiiiiiint 
 
 (ieiieral Maga- 
 
 
 
 
 zines 
 
 5 
 
 330,000 
 
 .$1,315.00 
 
 Farm Papers. . . 
 
 3 
 
 15,000 
 
 150.00 
 
 Trade and Misc. 
 
 
 
 
 Publications.. . 
 
 273 
 
 2,191,092 
 
 16.346.47 
 
 House Organs. . . 
 
 9 
 
 175,000 
 
 450.00 
 
 Newspapers 
 
 5 
 
 ,5,39.144 
 
 .583.00 
 
 College Pa]>ers. 
 
 1 
 
 2n(i 
 
 5,000 
 
 50.00 
 
 Totals 
 
 3,255,236 
 
 $18,894.47 
 
 Mr. J. B. Densi 
 
 nore. 
 
 Director 
 
 General of 
 
 the 17. S. Employment 
 
 Service, vnuler date of 
 
 August 1st wrote: 
 
The Right Men in the Right Jobs 
 Will Win The War 
 
 THE true American wants to work 
 v\here he will help win the war. 
 He «ants to fit in, America needs the 
 Right Men in the Right Jobs. On 
 when this comes about 
 can maximum produc- 
 tion be obtained to sup- 
 port our arri-.ies at the 
 front. 
 
 The needs of all war 
 mdustries can be antici- 
 pated and met bj- the 
 Government if employ- 
 ers and laborers will avai 
 themselves solely of the 
 nation-wide machinery 
 which is at hand. The 
 length of the War de- 
 pends directly on our 
 Country's ability to sup- 
 ply all War Industry 
 
 with the best workers the 
 
 country can produce the moment they 
 
 are needed. 
 
 The U. S. Employment Ser\ ice is 
 the official bureau of the Federal 
 Government in charge of the distri- 
 bution of labor. The President has 
 declared that it is the official agency 
 for recruiting and distributing unskilled 
 labor for "ar work. 
 
 PRESIDENT'S 
 
 STATEMENT 
 
 ■Tlifrerort. I «a1ri.,ii 
 II tniploycr> cnsigti''! >i> »: 
 
 , manner riccpl Ihrouitli lli 
 ciittil iRcncy [ilic U. S Emiiloi 
 iicnt Service! 1 urge Ijhor In t. 
 
 >l ellicirncy .t l^r .(.nnl^Fiv 
 rjlion o( a free people * 
 
 WOODROW WILSON. 
 
 It has over 500 branches through- 
 out the nation, and 20,000 U. S. Public 
 Service Reserve enrollment agents. Ask 
 the local post office or newspaper for 
 name and address of the 
 nearest representative, or 
 write to the U S. Em- 
 ployment Service, Wash- 
 ington, D. C. 
 
 Those employers in 
 war work who seek to get 
 labor through their own 
 or ' private recruiting 
 agencies are interfering 
 with the Government's 
 machinery and prefer- 
 ring their interests to 
 those of the nation. Only 
 through strict compliance 
 with the Government's 
 program can the constant, rest- 
 less shifting of labor frotii one 
 war job to another, with the 
 consequent diminution in pro- 
 duction and efficiency, be prevented. 
 
 Above all, the Government urges every man 
 engaged in war work to stick to his job until the 
 Government recommends that he change. Any 
 man not engaged in war work should put him- 
 self at the disposal of the nation by register- 
 ing with the Public Service Reserve. This 
 is a tremendously important duty I The war 
 worker ranks with the fighter in the trenches. 
 He will help beat the Hun. 
 
22] GOVERNMENT 
 
 "I can siiy at this time that it is one of 
 the finest plans we have ever seen and we 
 appreciate more than I can tell you the 
 service yoiu' committee has extended to 
 us." 
 
 WAR ADVERTISING 
 
 Under date of October 14lh, we were informed 
 that a partial checking reported 10,83^2 se])- 
 arate advertisements having appeared in lliis 
 campaign. 
 
 Fuel Administration 
 
 REQUESTS for space and service were made 
 ' by the United States Fuel Administra- 
 tion, inasmuch as, under war conditions, 
 there was very great need for coal conserva- 
 tion on the part of the public. The following 
 is a summarized schedule of space assigned: 
 
 In.'ieriions Circulatiun Aiiionnt 
 
 General Maga- 
 zines 17 9,436,04^2 $^>'-2,008.00 
 
 Trade and Misc. 
 
 Publications. . 5 29,886 .SI.).',") 
 
 House Organs. . . 1 800,000 50.00 
 
 Totals 2,S 10,265,928 $22,973.75 
 
 Replacement Engineers 
 
 Ax ADVERTISEMENT was ruu to obtain cn- 
 -i*- listments in two ]>ublications with a cir- 
 culation of o()(),{)U0 and a value of $800.00. 
 
 United War Work Campaign 
 
 THIS CAMPAIGN was a merger, at President 
 Wilson's request, of seven war work ac- 
 tivities . They consisted of the Y . j\I . C . A . , 
 Y. W. C. A., American Library Association, 
 National Catholic War Council, Jewish Wel- 
 fare Board, War Camp Comnumity Service 
 and the Salvation Army. 
 
 These allied interests conducted a drive 
 for $170,500,000 during the week of Novem- 
 ber 11th to 18th. Practically all of the space 
 on the schedules of the Division of Advertising 
 following the Liberty Loan and appearing 
 prior to November loth was assigned to this 
 important work. 
 
 In this canii)aign al.so the National War 
 Service Commit tec on Window Displays 
 co-operated and through them the seven allied 
 organizations had individual ])ostcrs effec- 
 tively disi)laycd in 00,000 windows in 600 
 cities. The following is a suminary of space 
 a.ssigned to this drive: 
 
 Inseriiona I 'ire illation 
 
 A mount 
 
 General Maga- 
 
 zmes 171 40,637,.S53 $110,997.18 
 
 Farm Papers. . . 
 Trade and Misc 
 Publications, 
 House Organs . . 
 Newspapers . . . . 
 College Papers.. 
 
 U)(! 10.92:5,049 
 
 413 
 
 100 
 
 29 
 
 44 
 
 3,382,295 
 
 1,932,.350 
 
 198,013 
 
 140,250 
 
 30.004.19 
 
 23,130.20 
 5,045.00 
 1.00.3.50 
 1,649.12 
 
 Totals 803 57,213,310 $171,829.1!! 
 
 A letter from Mr. George W. Perkins has been 
 received, from which we quote as follows: 
 
 "On behalf of the United War Work Com- 
 uiitlce, I wish to express to you our \-ery 
 deep ap])reciation of the assistance which 
 you gave us as Chairman of theDixision 
 of .Vdvertising of the Committee oti Public 
 Information. I am sure that the adver- 
 tising space which we secured through 
 your efforts contributed very nuiterially 
 to the success of the Campaign." 
 
REPORT OF TIIK DIVISION OF ADVERTISING 
 
 i'.\ 
 
 Mr. Bruce Barton, Chjiinnan of Publicity of 
 tlie United War Work Campaign wroU' tinder 
 date of ()ctol)er 18tli: 
 
 "We all of us feel a big debt of gratitude 
 to the committee and to the publishers 
 who have co-operated in it for putting 
 behind the soliciting effort this si)lcndi<l 
 interpretative campaign ."' 
 
 Following summarizes in total all space with 
 which the Division of Advertising has dealt 
 — all contributed by patriotic advertisers and 
 publishers for the winning of the war. 
 
 Insertions Circulation Amount 
 General Maga- 
 zines 151'^ 351,409,159 $895,108.29 
 
 Farm Papers. 144;5 134 ."279.895 3(il,''221.84 
 Trade & Misc . 
 
 41,377,554 238,102.47 
 
 14,386,475 52,727.50 
 
 Publications4353 
 House Organs 831 
 Outdoor Dis- 
 play 7 
 
 Newspapers. . 653 
 College Papers 377 
 Book Jackets. 116 
 Theatre Cur- 
 tains 75 
 
 6,272,636 
 1,107,429 
 
 8,550.00 
 
 17,567.60 
 
 12,337.01 
 
 (est) 7,700.00 
 
 1,500.00 
 
 Totals... 9367 548,8.33,148 $1,594,814.71 
 
 All of the work of the Division has been 
 handled at a cost to the Ciovernmeut of about 
 $1,500 per montli. 
 
 At the time of the signing of the armistice 
 campaigns were being prepared and under 
 way, and space was ))eing scheduleil for 191!) 
 and the following (lovernment de])artnieuls 
 iiad definitely requested our co-operation: 
 
 Fuel Administration 
 
 War Industries Board (Paper and Pidp 
 
 Division) 
 Department of Agriculture 
 AVar Department 
 
 Committee on Classification of Personnel 
 Y. M. C. A. (For additional secretaries) 
 U. S. Civil Service Commission 
 Treasury Department — Next Loan 
 Treasury Department (In connection with 
 
 personal taxes) 
 War Savings Stamps 
 U. S. Employment Service 
 U. S. Shipping Board 
 Federal Bureau for Vocational P^ducation 
 
 All of these campaigns are now abandoned 
 and the material in hand has been turned over 
 to the department for which it was prepared . 
 
 The Future 
 
 THE specific need which the Division of 
 Advertising was convoked to fill passed 
 with the signing of the armistice, and the 
 tlonations of space and service with which 
 the Division of Advertising has worked auto- 
 matically ceased at the same time, but the 
 need of the Government for means of prop- 
 erly and adequately informing public opinion, 
 as the president put it, is as great as ever. 
 Many think that the period of remaking the 
 world, which we have now entered, has 
 brought greater problems than those of the 
 period of world destruction. At least, these 
 problems are more obscure, more intangible, 
 more removed from the average man's range 
 of thought. All the more need, therefore, of 
 
 the direct route of comnumication to his 
 understanding and to his sympathies which 
 advertising affords. 
 
 It is probably true that the people never 
 disapjjrove of a sound project initiated by 
 their representatives when once they under- 
 stand it. Disapproval or long weary hesita- 
 lion is due to inadequate methods of educa- 
 tion. 
 
 Advertising, as employed by the Govern- 
 ment during the war, has three characteristic 
 advantages over ordinary news publicity for 
 reaching the people and securing quick re- 
 sponse . 
 
 First, it is controlled in wording, which 
 makes it exact and authoritative. 
 
24 ] 
 
 GOVERNMENT WAR ADVERTISING 
 
 Second, it is eoiitrolk'd in apjjearance, 
 which enables the Government to insure its 
 reathibility. and thereby its penetration. 
 
 Third, it makes possible the repetition of 
 the lesson until it is learned — probably the 
 most important element of advertising and 
 the leading reason for its success. 
 
 It would seem to us. therefore, who have 
 had the privilege of directing the Govern- 
 ment's first essay in the use of advertising 
 Governmental projects to the people, that the 
 experiences of the past year, together with the 
 similar experiences of Great Britain and 
 Canada throughout the war, justify the 
 belief that Government could profitably con- 
 tinue the use of advertising for i)roperly anil 
 adequately informing public ojjinion. 
 
 Also we believe that economy and effi- 
 ciency demand a central controlling body 
 with knowledge of advertising practice, to act 
 as advi.sors to the Government Departments 
 
 and to conduct the campaigns, in accordance 
 with the plans approvetl by the departments 
 for which the advertising is done. By exer- 
 cising the principle of centralization, the 
 Division of Advertising was able to effect 
 great economies in the handling of the Gov- 
 ernment's advertising; t)ut these ec'ononiies 
 were only a beginning as compared with what 
 could be done by a permanent body with 
 jjowers fully understood by all (Jovernment 
 departments and working on a business basis 
 with the recognition and full su])i>ort both of 
 the legislature and ailministrative branches 
 of the Government. 
 
 In closing this report the Directors wish 
 to express to you ijersonally our appreciation 
 of your unfailing support and co-operation in 
 all that we have tried to do, and through you 
 we wish to tell the President how nuich we 
 have enjoyed the opi)ortimity he gave us to 
 help toward the great day of final victory. 
 
 Respectfully submitted. 
 
 Directors 
 
'm 
 
 Out of the Mouth of Hell 
 
 our boys come, nerve-racked, tense, exhausted by their sleepless vig-il and 
 harassed with tragic memories. 
 
 Rest they will have, but rest is not re-creation. Mind must relax as well 
 as body. They must forget awhile, must turn their thoughts into their 
 normal course before facing anew the horrors of the first-line trenches. 
 
 Courage they have always, but we can put fresh heart into them; we 
 can restore the high spirits of youth and send them singing into the fray 
 
 They Are Fighting for You — Show Your Appreciation 
 
 When yon y"i\'c iheni arms, you give thcni 
 only the iiistruinents of your own defense ; 
 •when you give for the wounded, you give 
 only in common humanity; but when you 
 give to the Y. ]M. C. A., you are extending 
 to the boys the \\arm hand of gratitude, the 
 last token of your appreciation of what they 
 are doing for you. You are doing this by 
 showing your interest in their -welfare. 
 
 The Y. j\I. C. A. furnishes to the boys, 
 not only in its own "huts" — which are often 
 close to the firing line — but in the trenches. 
 
 the material and intangible comforts which 
 mean much to morale. It furnishes free en- 
 tertainment back of the lines. It supplies 
 free writing paper and reading matter. It 
 conducts all post exchanges, selling general 
 merchandise without prolit. It has charge 
 of and eucourages athletics, and conducts a 
 "khaki college" for liberal education. Its 
 religious work is non-sectarian and tion- 
 ]5ropagandist. It keeps ali\'e in the boys 
 "over there" the life and tlie spirit of "over 
 here." 
 
 GIVE NOW— BEFORE THEIR SACRIFICE IS MADE 
 
 .Sii'i'/i allii'il iicllrilics. all endorsed by the C'o'c'cniinciil, arc coiuhincd in 
 the United War Cainl^ai'^}i. zcilh the luiil'^ets distributed as follows: 
 v. M. C. A., $10().(KJU,00;J.- )'. f/'. C. A.. $15,000,000.- Xational Catholic 
 ll'ar Couiiei! {iiielitding the zeork of the K}ii«lits of Columbus and 
 sf'eeial war activities for ZLonien), $30,000,000.- Jeze-ish H' el fare Board. 
 $3,500,000; American Librurv Association. $.^.500.0(X).- ll'ar Cani/^ Cmn- 
 niunitv Scr-Acc. $15,000,000.- Salvation Army. S,l.,^00,n()0. 
 
 Contributed through Division tif Advertising 
 
 United Sfales Gov't C<imniittee on Public Information 
 
 Tills stare coutril'uU ,! Jor tiic Winning uf tlic War by 
 
More Shells — Fewer Casualties 
 
 BACK of every war activity 
 lies — coal. Ships, shells, 
 guns, transportation. For all 
 these we must have — coal. 
 
 The more coal, the more shells 
 with which to destrcjy the ma- 
 chine-irun nests ot our enemies — 
 and thereby save the lives ol our 
 own bt)ys. The larger the supply 
 ot coal — the shorter the war and 
 fewer casualties. 
 
 ()iir iDUiiiiil output of coiil /uis ui- 
 crccjscd ti luDidrcd u/illion tons since 
 %i-c \ccut into the icur, \c/ii/e no other 
 ihitiou has i'-veu hee/t able to Dnnntaiii 
 its output durnig the icur. 
 
 Another fifty million badly 
 needed tons can be saved — to help 
 shorten the war. 
 
 Save coal. 
 
 Close up the unused rooms and 
 turn off the heat. Put on storm doors 
 and windows — put them on early. 
 See to it that the weather strips fit. 
 
 Don't heat vour home above 
 68°. A higher temperature is un- 
 healthy, anywav. 
 
 Burn wood where you can. 
 
 Keep an eve on the furnace — 
 don't leave it all to "the man." 
 
 It you feel that one shovelful 
 ot coal won't make any difference 
 — think ot it as a shell for the 
 boys over there. 
 
 If you find yourself burning two 
 lights when one will do— turn 
 one out. 
 
 ^ ou, \\ ho have bought bonds 
 and thrift stamps, you who have 
 given ot your money lor war 
 charities, given until you have 
 felt the pinch, you whose sons 
 and neighbors' sons are over there, 
 will you not give up, too, just a 
 bit ot lazy, enervating comfort to 
 help hurry along the job those 
 brave boys have tackled? 
 
 Save light and heat, save coal. 
 
 To learn to operate your furnace efficiently , get from your local 
 fuel administrator a leaflet entitled '^Save Coal in the Home." 
 
 UNITED STATES FUEL ADMINISTRATION 
 
 Contributed Through 
 Division of Advertising 
 
 United States Gov't Comm. 
 on Public Tnti>rmatii>n 
 
 T/iii ipace coiitribulc'd for the Winning of thi War hy 
 
Tlie following war service committees, pub- 
 lishers, advertisers, advertising men, artists and 
 printers have, in co-operation with the Divi- 
 sion of Advertising, contributed their services 
 or their space to the work of winning the war : 
 
 War Service Committees 
 
 Agricultural Publishers Association 
 
 Frank B. White, Chicago, 111., Chairman 
 
 American Association of Advertising Agents 
 New York, N. Y. 
 
 Paul E. Faust, Chicago, 111., Chairman 
 Collin Armstrong, New York, X. Y., Vice- 
 Chairman 
 
 Association of American Directory Publishers 
 Theodore F. Smith, St. Paul, Minn. r/;(n>maH 
 
 Associated Business Papers 
 
 Arthur J. Baldwin, New York, N . Y . , <^ 'hair- 
 man 
 
 Association of College Publications 
 
 Hugh C. Ward, Cambridge, Mass., Chairman 
 Association of Employing Printers 
 
 (i.FREDERiuK Kalkhoff, NewYork, r/(oi>ma« 
 .\ssociation of National Advertisers 
 
 E. S. Babcox, Akron, ()., Chairman 
 Associated Retail Advertisers 
 
 Horace F. Ryan, Indianapolis, Chairman 
 Church Advertising Department 
 
 J. Clyde Oswald, New York, K .Y., Chairman 
 Community .\dvertising Department 
 
 C. F. Hatfield, St. Louis, ^lo.. Chairman 
 Daily Newspaper Department 
 
 J. D. Barnum, Syracuse, N. W, Chairman 
 Financial Advertisers Association 
 
 II. E. RoBBixs, New York, S. Y ., Chairman 
 
 (iraphic Arts Association 
 
 John R. Demarest, New Haven, Chairman 
 National Association of Advertising Specialty 
 
 Manufacturers 
 
 Carroll H. Sudler, Philadelphia, Chairman 
 National Association of Employing Lithographers 
 
 Joseph Deutch, Chicago, 111., Chairman 
 National Association of Theater Program 
 
 Publishers 
 
 Ralph Trier, New York, N. Y., Chairman 
 National War Service Committee on Window 
 
 Displays 
 
 C. J. Potter, New York, N. Y ., Chairman 
 National W'ar Service Committee on Direct Mail 
 
 and House Organs 
 
 Robert E. Ramsay, Jamestown, N . Y., Chair- 
 man 
 Outdoor Advertising Association, 
 
 George L. Johnson, Chicago, 111., Chairman 
 Periodical Publishers Association, 
 
 J. Mitchel Thorsen, New York, Chairman 
 Religious Press Department 
 
 Edward R. Graham, New York, Chairman 
 Screen Adverti.sers Association 
 
 Harry Levey, New York, N. Y., Chairman 
 Six Point League 
 
 J. P. McKinney, New York, N. Y., Chairman 
 Technical Publicity Association 
 
 W. H. E.\sTON, New York, N. Y., Chairman 
 
 !27 
 
War Advertising Committees 
 
 of Clubs Affiliated with the 
 
 Associated Advertising Clubs of the World 
 
 Adrian, Mich., Adrian Advertising ("lub. 
 
 James W. Sweet, Chairman 
 Albert Lea, Minn., Advertising Cinl) of AllxM-t 
 
 Lea, L. S. Whitcomb, Chairman 
 .VUentown. Pa., Advertising ("lul) of AUentown 
 
 Royal W. Wkiler, Chairman 
 Atlanta, (ia., The Advertising Cliil) of Atlanta 
 
 H. F. Ulmer, Chairman 
 Anrora, 111.. .Vurora Admen's Clnb 
 
 Edward J. Waegner, Chairman 
 l?ellingliaai,\Vash., Bellinghani AdvertisingC'hih 
 
 Joseph Andehson, Chairman 
 Hinglianiton, X. Y., Advertisers & Merehants" 
 
 Association, Benjamin T. Ash, Chairman 
 nioomington. 111., Advertising f"lul> of Blooni- 
 
 ingtou, Louis O. Eddy, Chairman 
 Boise, Idaho, Boise Advertising Club 
 
 W. E. Graham, Chairman 
 Boston, Mass., Pilgrim Publicity Association 
 
 William F. Rogers, Chairman 
 Burlington, Iowa, Burlington Advertising Club 
 
 J. C. MiNTON, Chairman 
 Butte, Mont., Advertising Club of Butte 
 
 E. A. Brow.n, Chairman 
 Canton, 0., Adcraft Club of Canton 
 
 O. W. Renkert, Chairman 
 
 Chicago, 111., Advertising Association of Chicago 
 Wilbur D. Nesbit, Chairman 
 
 Chicago, 111., Women's Advertising Chit) of Chi- 
 cago, Miss A(iXEs Pilney', Chairman 
 
 Cincinnati, Ohio, The Advertisers' Clui) of 
 Cincinnati, Rex Mulfohd, Jr., Chairman 
 
 Cleveland, ()., Cleveland Advertising Clul) 
 
 F. M. Bou(;hton, Chairman 
 Clinton, Iowa, Clinton Admen's Club 
 
 H. H. HoBART, Chairman 
 Clinton, S. C, Clinton Advertising Club 
 
 W. P. Jacobs, Chairman 
 Colorado Sjjrings, Colo., The Advertising Cliili 
 
 of Colorado Springs, (i. 1^. IlATllAWVi, 
 
 Chairman 
 Columbus, ()., The .Vdvertising Club of the 
 
 Columbus Chamber of Commerce 
 
 Don K. Martin, Chairman 
 Corsicana, Texas, Texas Advertising Club al 
 
 Large, Lowry ^L\RT1N, Chairman 
 Dallas, Texas, Dallas Advertising l,eague 
 
 W. R. Patterson, Chairman 
 
 Danville, 111., Advertising Club of Danville 
 
 Fred F. J.\.mesox, Chairman 
 Denver, Colo., The Advertising Club Bureau of 
 
 the Denver Civic and Commercial Association 
 
 Cecil Conner, Chairmati 
 Des Moines, Iowa, Advertising Club of Des 
 
 Moines, T. W. LeQuatte, Chairman 
 Detroit, Mich., Adcraft Club of Detroit 
 
 David A. Brown, Chairman 
 Duliith, Minn., Dulutli Advertising Club 
 
 A. F. Ferguson, Chairman 
 Emporia, Kans., Advertising Club of Enqjoria 
 
 A. M. Wead, Chairman 
 Fargo, N. Dak , Town Criers' Club 
 
 N. D. Block, Jr., Chairman 
 Fayetteville, Ark., .Advertising Club of Fayette- 
 
 ville, W. J. Hamilton, Chairman 
 Ft. Smith, .Vrk., Ft. Smith Advertising Club 
 
 Roy V. Ross, Chairman 
 Ft. Worth, Texas, Advertising Men's Club 
 
 WiLLiA.M Mo.N'.NiG, Jr., Chairman 
 Hartford, Conn., Charter Oak Ad Club 
 
 F. G. Macomber, Chairman 
 Havana, Cuba, Advertising Club of Cuba 
 
 C. W. M.\ssAGUEH, Chairman 
 Houston, Texas, Advertising As.sociation of 
 
 Houston, J. B. Westover, Chairman 
 Indianapolis, Ind., The Advertising Club of 
 
 Indianajjolis, Paul Richey, Chairman 
 Joliet, 111., The Advertising Club of Joliel 
 
 J. C. Clyne, Chairman 
 Kalamazoo, Mich., Kalamazoo .Vdvertising 
 
 League, (iuY Wilson, Chairman 
 Keokuk, Iowa, Advertising Club of Keokuk 
 
 George Bauer, Chairman 
 LaCros.se, Wis., Advertising Club of LaCrosse 
 
 Harry Watkins, Chairman 
 Eeavenworlh, Kans., Leavenworth Advertising 
 
 Clul), Harrison Putney, r//«(r;Ha» 
 Los Angeles, Cal.,.VdvertisingClub of Los .\ngeles 
 
 Harold Janss, Chairman 
 The Women's Advertising Club of Los .Vngeles 
 
 Frances Holmes, Chairman 
 Louisville, Ky., .Vdvertising Club of ],ouisville 
 
 W. C. Hell.mann, Chairman 
 Marietta, ()., Advertising Club of M arid la 
 
 R. M. TussiNG, Chairman 
 
 •■28 
 
REPORT OF THE DIVISION OF ADVERTISING 
 
 2!) 
 
 Marion, ()., Advert isiiifi' Cluh of Marion 
 
 R. T. Lewis, Chairman 
 Minneapolis, Minn., Advertisiiif; Forum 
 
 John H. >riTtiiKLL, Chairman 
 Minot, N. Dak., Minot Town Criers" Clul) 
 
 W. F. Jones, Chairman 
 Miineie, Ind., .VdvertisiTi^' Clul) of Minieie 
 
 F'h.v.vk McXmchtox, Chairman 
 Nashville, Tenn., Nashville Advertisers' Clul) 
 
 J. B. RuuAKDsoN, (liainnan 
 Neosho, Mo., The Advertising Cluh of Neosho 
 
 A. C. McGiNTY, Chairman 
 Newark, N. J., Newark Advertisiiii;- Cluh 
 
 T. L. Davies, Jh., Chairman 
 New Orleans, La., New Orleans Advertising 
 
 Cluh, IIen'ky (inoFFMAN, Chairman 
 Newton, Iowa, Newton .Vdvertising Men's Cluh 
 
 C. P. Hunter, Chairman 
 New York, N. Y., The Advertising Cluh 
 
 of New York, Harry Tipper, Chairman 
 Norfolk, ^"a., Advertising Cluh of Norfolk 
 
 C. J. M.vins, Chairman 
 Oakland, Cal., Oakland .Vdvertising Cluh 
 
 George A. Cummings, Chairman 
 Omaha, Neb., Advertising-Selling League of 
 
 Omaha, Chas. L. Sykks, Chairman 
 Philadelphia, Pa., Poor Riehard Cluh 
 
 Gilbert E. Gable, Chairman 
 Philadeli)hia, Pa., The Philadelphia Cluh of Ad- 
 vertising Women, Mrs. 15. 1'lummer,C/((( //■»(«» 
 Pittsburgh, Pa., Pittsburgh Advertising Club 
 
 Joseph Vigneau, Chairman 
 Portland, Ore., Portland Advertising did) 
 
 W. S. KiRKPATRicK. Chairman 
 Redwing, Minn., Redwing Advertising Cluh 
 
 S. M. Lado, Chairman 
 
 Richmond, \i\., Richmond Advertisers' Cluh 
 
 Dr. ^^'. S. Ca.mi'hell, Chairman 
 Roswell, N. M., Roswell Advertising Club 
 
 Claude Simpson, Chairman 
 San Diego, Cal., Advertising Cluh of San Diego 
 
 H. B. Drake, Chairman 
 Sacramento, Cal., Sacramento Advertising Cluh 
 
 II. J. Tregg.\llas, Chairman 
 San Francisco, Cal., San Francisco .Vdvertising 
 
 Club, II. \V. Nelle, Chairman 
 Scranton, Pa., Advertising Club of Scranton 
 
 G. W. Deitz, Chairman 
 Springfield, Mass., Publicity Chd) of S])ringfield 
 
 J. A. Priest, Chairman 
 South Bend, Ind., .\d-Sell League 
 
 N. S. Gingrich, Chairman 
 Sjxikane, Wash., Spokane Advertising Club 
 
 F.H.Lloyd, Chairman 
 St. Paul, Minn., The St. Paul Advertising Club 
 
 John Bryant, Chairman 
 St. Louis, Mo., Advertising Club of St. Louis 
 
 W. S. Donaldson, Chairman 
 Syracuse, N.Y., Syracuse .Vtlvertising Men's Club 
 
 W.vLTKR B. Cherry, Chairman 
 Tacoma, Wash., Publicity, Advertising and Con- 
 vention Bureau of the Tacoma Commercial 
 
 Cluh, F. H. SwEETLAND, Chairman 
 Tulsa, Oklahoma, Advertising Club of Tulsa, 
 
 F^RANK Greer, Chairman 
 Toledo, O., The Toledo Advertising Club 
 
 Charles F. Dowd, Chairman 
 Washington, la.. The Advertising Club of 
 
 Washington, J. H. Warren, Chairman 
 Wichita, Kans. 
 
 JuLiiis Lucht, Chairman 
 Worcester, Mass., Advertising Club of Worcester 
 
 W. P. Frye, Chairman 
 
 Advertising Agencies and Writers 
 
 Collin Armstrong, Inc., New York, N. Y. 
 George Batten Company, Inc., New York, N. Y. 
 Benson, Campbell & Slaten, Chicago, 111. 
 Bcrrien-Durstine, Inc., New York, N. Y. 
 Blackman-Ross Company, New York, N. ^^ 
 Calkins & Holden, New York, N. Y. 
 Charles Advertising Service, New York, N. Y. 
 D'Arcy Advertising Company, St. Louis, ]Mo. 
 George L. Dyer Company. New York, N. Y. 
 F>win & Wasey Company, Chicago, 111. 
 The Erickson Company, New York, N. Y. 
 Federal Advertising Agency, Inc., New York. 
 Miss M. P. Flack, New York, N. Y. 
 Fuller & Smith, Cleveland, Ohio 
 
 M. P. Gould Company, New York, N. Y. 
 (lundlach Advertising Company, Chicago, 111. 
 Hanff-Metzger, Inc., New York, N. Y. 
 Hawley Advertising Company, Inc., New York. 
 Husband & Thomas Company, Chicago, 111. 
 C. Ironmonger Advertising Agency, New York. 
 H. E. Lesan Advertising Agency, New York. 
 H. K. McCann Company, New York, N. Y. 
 McLain-Hadden-Simpers Company, Phila., Pa. 
 Maclay & Mullally, Inc., New York, N. Y. 
 Mallory, Mitchell & F'aust, Chicago, 111. 
 Massengale Advertising Agency, Atlanta, Ga. 
 John O. Powers Company, New York, N. Y. 
 Frank Presbrey Company, New York, N. Y. 
 
:!() 
 
 GOVERNMENT WAR ADVERTISING 
 
 William H. Rankin Company, Chicago, 111. 
 J()se])li Richards Company, Inc., New York. 
 RuthraufV iS; Ryan, New York, N. Y. 
 Frank Seaman, Inc., New York. N. Y. 
 Mrs. M. T. Snell. New York, N. Y. 
 Sherman & Bryan, Inc., New York, N. Y. 
 
 Street & Finney, Inc., New York, N. Y. 
 
 J. Walter Thompson Comi)any, Now^'ork. N. Y 
 
 Turner Adv. Com])any, Chicago, 111. 
 
 (iarnet Warren, Ridgewood, N. J. 
 
 Edwin Bird Wilson. Inc. New York, N. Y. 
 
 Artists 
 
 W. Murray Allison, 
 CD. Bachelor, 
 George Bellows, 
 R. M. Brinkerhoff, 
 Arthur William Brown, 
 F. D. Casey, 
 Dean Corn well, 
 R. M. Crosby, 
 Fred R. Cruger, 
 E. C. Du Souchet, 
 Ruth Eastman, 
 Arthur E. Edrop, 
 Louis B. Fancher 
 C. B. Falls, 
 Harrison Fisher, 
 Clyde Forsythe, 
 C. D. Gibson, 
 Howard Giles, 
 Gordon Grant, 
 Ray Greeideaf, 
 Will Hammel, 
 J. K. Hare, 
 Frank Hazell, 
 Lejaren a Hiller, 
 John Newton Howitt, 
 A. G.Hull. 
 W. B. King, 
 
 HoUis, L. I. 
 Boston, Mass. 
 New York, N. Y. 
 New York, X. Y. 
 New York, N. Y. 
 New York, N. Y. 
 Leonia , N . J . 
 Boston, ]\[ass. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New Rochelle, N. Y. 
 New York. N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N . Y. 
 
 C. W. Love, 
 C. J. McCarthy, 
 John T. McCutcheon, 
 John R. Neill, 
 H. F. Nonnamaker, 
 Alfred F. Orr, 
 Arthur Palmer, 
 N.J. Pousette-Dart, 
 Clarence Rowe, 
 Tony Sarg, 
 Benjamin Sherbow, 
 H. II. Sherman, 
 Harold Sichel, 
 Jessie Willcox Smith, 
 Walter Stocklin, 
 F. Strothmann, 
 Rudolph Tandler, 
 Raymond Thayer, 
 Adolpli Treidler, 
 Walter Van Asdale, 
 H. Devitt Welsh, 
 W. M. Westervelt, 
 Walter Whitehead, 
 E. B. Winslow, 
 C. H. Wright, 
 George Wright, 
 
 New York, N. Y. 
 New York, N. Y. 
 Chicago, 111. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New- York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 Philadelphia, Pa. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 Philadelphia. Pa. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 New York, N. Y. 
 Westport, Conn. 
 
 Printers 
 
 Berkeley Press, New 
 Martin B. Brown Prinliiiu & Bind! 
 
 New 
 
 Burr I'rinting House, New 
 
 Carey Printing Co., New 
 
 Dancey-Davis Press, New 
 
 De La Mare Printing Co., New 
 
 Eaton & (icttinger. New 
 
 Eilert Printing Co., New 
 
 Federal Printing Co., New 
 
 Cliark's Francis Press, New 
 
 Gotham Press, Now 
 
 I. H. (loldmann Co., New 
 
 William (irccn. New 
 
 Hamilton Press, New 
 
 KalkhoH' Co., New 
 
 ^Ork, 
 ng Co 
 York, 
 York, 
 York. 
 York. 
 York. 
 York, 
 York, 
 York, 
 York. 
 York, 
 York, 
 York, 
 York, 
 York. 
 
 X Y. A. H. Kellogg Co., New York, N. V. 
 
 Ivk'bold Press. New York, N. Y. 
 
 X. Y. Lecouver Press Co.. New York, N. Y. 
 
 X. Y. McConnell Press, New York, N. ^'. 
 
 X. Y. McCoiuu'll Printing Co.. Now ^'ork, X. ^'. 
 
 N. 'S'. Mari'hbanks Press, Xew York, N. Y. 
 
 X. Y. Nation Press, New York, N. Y. 
 
 X. Y C. J. O'Brien, Xew York, N. Y. 
 
 N. Y. Oswald Publishing Co., Xew York, X. Y. 
 
 N. Y. Publishers Printing Co., New York, X. Y. 
 
 X. \. John C. Rankin Co., New York, N. \. 
 
 X. Y. William E. Hndge, Xew York. X. Y. 
 
 X. Y. Schilling Press, New ^'()rk. X. \. 
 
 X. Y. Stirling Press, New York, N. Y. 
 
 X. 'S'. 'rcchnical Press. New York, N. Y, 
 
 X. ^'. Wynkoop-ilallcnhcck Crawford Co., Xew York. 
 
Advertisers Who Have Contributed 
 
 Ajax ^raiifacluring Coinpany, Cleveland, Ohio 
 .v. Allan & Son, Harrison, N. J. 
 American Car & Foundry Co., New ^'ork, X. Y. 
 American Greenhouse Mfg. Co., Pana, 111. 
 American Surety Company, New York, N. Y. 
 American Telei)hone & Telegra])!! Co., New York 
 Association of Ice Cream Siip])ly Men, New York 
 Atlanta Utility Works, East Point, C.a. 
 Autocar Company, Ardmore, Pa. 
 
 B. M. Baruch, Washington, D. C. 
 Bateman Manufacturing Co., New York, N. Y. 
 George Batten Co., Inc., New York, N. Y. 
 Bausch & Lomb Optical Co., Rochester, N. Y. 
 Bayer Company, Inc., New York, N. Y. 
 Bennett, Hollander & Lewis, Pittsburgh, Pa. 
 Bird & Son, East AValpole, ^lass. 
 
 Borden Company, Warren, Ohio 
 
 Bowersock Mill & Power Co., Lawrence, Kans. 
 
 C. Bruno & Son, Inc., New York, N. Y. 
 Brunswick Refrigerating Co., New Brunswick, 
 William Buedingen & Son, New York, N. Y'. 
 B. Y. D. Company, New York, N. Y. 
 Casket Manufacturers Association, Cincinnati. 
 Central Garage & Electric Supply Co., Hagers- 
 
 town. Md. 
 Central Oil & Gas Stove Co., Gardner, Mass. 
 Charles Advertising Service, New York, N. Y. 
 Cleveland Twist Drill Co., Cleveland, Ohio 
 Columbia Steel Shafting Co., Pittsburgh, Pa. 
 Combustion Engineering Corporation, New York 
 Converse Rubber Shoe (^o.. New York, N. Y. 
 Crane & Breed Mfg. Co., Cincinnati, Ohio 
 Cutler-Hammer Mfg. Co., Milwaukee, Wis. 
 Davey Tree Expert Co., Kent, Ohio 
 Davis Watkins Dairymen's Manufacturing Co. 
 
 Chicago, 111. 
 Diamond Crystal Salt Co., St. Clair, Mich. 
 Diamond Expansion Bolt Co., New York, N . Y. 
 Eastman Kodak Company, Rochester, N. Y. 
 Eaton, Crane & Pike Co., New York, N. Y. 
 Edison Lamp Works of the General Electric Co., 
 
 Harrison, N . J. 
 N. K. Fairbanks Co., Chicago, 111. 
 Fellows Gear Shaper Co., Springfield, Ohio 
 Firestone Tire & Rubber Co., Akron, Ohio 
 George Frost Co., Boston, ^lass. 
 General Electric Co., Schenectady, N. Y. 
 Goodyear Tire and Rubber Co., Akron, Ohio 
 W. R. Grace & Co., New York, N. Y. 
 Greenfield Tap and Die Corporation, New York 
 Hart, Shaffner & Marx, Chicago, 111. 
 Haynes Automobile Co., Kokomo, Ind. 
 Heine & Co., New York, N. Y. 
 
 H. J. TIcinz Co., Pittsburgh, Pa. 
 
 Hercules Powder Co., Wilmington, Del. 
 
 S. M. Hexter Co., Cleveland, Ohio 
 
 Hill Pumj) Yalve Co., Chicago, 111. 
 
 Iliude & Daucli Paper Co., Sandusky, Ohio 
 
 A. S. Hinds. Portland, Me. 
 
 Homestead Yalve ^Ifg. Co., Pittsburgh, Pa. 
 
 Hotel Majestic, New York, N. Y. 
 
 Howlett & Hockmeyer, New York, N. Y. 
 
 Hughes Tool Co., Houston, Tex. 
 
 Hyatt Roller Bearing Co., New York, N . Y. 
 
 Imperial Underwear Company, Picjua, Ohio 
 
 Indian Refining Co., Inc., New York, N. Y. 
 
 Ingersoli Rand Co., New York. N. Y. 
 
 R. M. Krause, New York, N. Y. 
 
 Morton W. Lee, New York, N. Y. 
 
 Long. Landreth, Schneider Co., New Brunswick, 
 
 New Jersey 
 Lowe Donald & Co., New York, N. Y. 
 Lymansville Co., New York, N. Y. 
 McGraw Tire and Rubber Co., E. Palestine, O. 
 Magnolia Petroleum Co.. Dallas. Texas 
 ^Majestic Coal Co.. Inc., New York. N. Y. 
 J. B. Mast Co.. New York, N. Y. 
 Mellins Food Comi>any, Boston. ^lass. 
 Metal & Thermit Corporation, New York, N . Y. 
 Model Brassiere Co., New York, N. Y. 
 Moller & Schumann Co., Brooklyn, N. Y. 
 Conipagnie Morana, New York, N. Y. 
 A. L. Mordecai & Son, New York, N. Y. 
 National Lamp AVorks. Cleveland. Ohio 
 National Lead Company. New York, N. Y. 
 New York Talking Machine Co., New York, N.Y. 
 Northwestern Steel and Iron Works. Eau Claire, 
 
 Wisconsin 
 Oakley Chemical Co., New York, N. Y. 
 Orange Julep Co., New York, N. Y. 
 Pacific Tank & Pipe Co., San Francisco, Cai. 
 Papec Machine Co., Shortsville. N. Y. 
 ParkersburgRig & Reel Co., Parkersburg, W.Va . 
 People's Savings Association, Toledo, Ohio 
 Petroleum Iron Works Co. of Ohio. Sharon, Pa. 
 Pittsburgh Shafting Co., Detroit, Mich. 
 John O. Powers Co., New York, N. Y. 
 Prudential Ins. Co. of America, Newark, N. J. 
 Reilly Peabody Fuel Co.. Pittsburgh, Pa. 
 Roberts Cushman & Co.. New York. N. Y. 
 Robbins & Myers Co., Springfield, Ohio 
 Rock Falls Manufacturing Co.. Sterling. 111. 
 W. S. Ro.se's Sons Co., Tuscaloosa, Ala. 
 Royal Manufacturing Co.. Rahway, N. J. 
 Joseph T. Ryerson & Son, Chicago, 111. 
 Seinsheimer Paper Co., Cincinnati, Ohio 
 
S'J ] G0\ ERNMEN r W 
 
 Shepard Electric Crane & Hoist Co., Montour 
 Falls, N. Y. 
 
 D. E. Sicher & Co.. New York, X. Y. 
 
 S. K. F. Ball Hearing Co., Hartford, Cohti. 
 
 L. C. Smith & Brc, Sj'racuse, X. Y. 
 
 Stacey Brothers Gas Construction Co., Cin- 
 cinnati. Ohio 
 
 Standard Oil Cloth Co., Xcw York. N. ^■ 
 
 Stanley Manufacturing Co., Dayton, Ohio. 
 
 Star Ruhher Co., Akron. Ohio 
 
 Stein Bloch Co., Rochester, X. Y. 
 
 Steere Engineering Co., Detroit, Mich. 
 
 Edwin B. Stiiiipson, Brooklyn, X. Y. 
 
 .Junius H. Stone, Xew York, X. Y. 
 
 Stromberg (^arlson Telephone Manufacturing 
 Co., Rochester, X. "N'. 
 
 Swift & Co., Chicago, 111. 
 
 Synfleur Scientific Laboratories , ]Monticello , X . ^' . 
 
 Taylor Instrument Com])anies, Rochester, X. Y. 
 
 Texas Co., Houston, Texas 
 
 \H ADVERTISING 
 
 Todd Protectograph Co., Rochester, \. ^■. 
 United Shoe Machinery Cor])., Bost(ui, Mass. 
 S. D. Warren Co., Boston, Mass. 
 L. E. Waterman Co., Xew York, X. "\'. 
 Westinghouse Air Brake Co., Pittsburgh, Pa. 
 Whitaker-(ilessner Company, Wheeling, W. Va. 
 Whitlock Cordage Co., Xew York, X. Y. 
 Whitman & Barnes ^Tfg. Co., Akron, Ohio 
 L. I. Wightman, X'ew York, X'. Y. 
 Willys-Overland, Inc., Toledo, Ohio 
 ^V. S. Wilson Corporation, Xew York, X. ^'. 
 AVinter & Beifus, Chicago, 111. 
 A. H. Wirz, Inc., Chester, Pa. 
 William Wrigley, Jr., Co., Chicago, 111. 
 Wymaii Gordon Co., Worcester, Mass. 
 Yawinan & Erbe Manufacturing Co., Rochester, 
 
 Xew York 
 York Manufacturing Co., York, Pa. 
 Youngstown Sheet & Tube Co., Youngstown, O. 
 
 Monthlies of General Circulation 
 
 Ainslee's, Xew York, X. Y. 
 
 All Outdoors, X'ew York, X'. Y. 
 
 American Boy, Detroit, Mich. 
 
 .Vmerican Magazine, X'ew York, X'. Y. 
 
 The American Woman, Augusta, IVIe. 
 
 American Shooter, New York, X. Y. 
 
 Asia, Xew York, X. Y. 
 
 Association Men, Xew York, X. Y. 
 
 Atlantic Monthly, Boston, Mass. 
 
 Baseball, Xew York, X. Y. 
 
 Black Cat, Salem, Mass. 
 
 Boys' Life, New York, X. Y. 
 
 Boys' Magazine. New York, X'^. Y. 
 
 Ca.se & Comment, Rochester, X^. Y. 
 
 Canadian Boy, St. John, Xcw Brujiswick 
 
 Century. Xcw York. X. \. 
 
 Citizen, Xiagara Falls, X. ^'. 
 
 Club Woman's Magazine, Cincinnati, Ohio 
 
 Cosmoi)olitan, X'ew York, X'^. Y. 
 
 Country Life in America, Garden City, X'. Y- 
 
 Current Opinion, New York, N. Y. 
 
 Delineator, X'ew York, X'. Y. 
 
 Designer, Xew York, X. Y. 
 
 Die Deutsche Hausfrau, Milwa\ikcc, Wis. 
 
 Dramatist, Easton, Pa. 
 
 Elite Styles, Xew York, N. Y. 
 
 Everybody's, New York, X. Y. 
 
 Field & Stream, Xew York. X. "S". 
 
 Film Fun, Xew York, X. Y. 
 
 Forecast, New York, X'. Y. 
 
 Garden Magazine, Garden City, X'. Y. 
 
 (linger, Dululh, Minn. 
 
 Ciolfers' Magazine, Chicago, 111. 
 
 tiood Housekeeping, X'ew York, X'. Y. 
 
 Grizzly Bear Magazine, Los Angeles. Cal. 
 
 Guide to X'ature, Sound Beach. Conn. 
 
 Haarlemite, Xew York, X. Y. 
 
 Harper's Magazine, X'ew York, X'. Y. 
 
 Health Culture, Xew York, X''. Y. 
 
 Hollands, Dallas, Texas 
 
 Hounds & Hunting, Decatur, 111. 
 
 Household Guest. Chicago, 111. 
 
 II Carroccio, Xew York, N. Y. 
 
 Illustrated Review, Atascadero, Cal. 
 
 Joe. Chai)i)les X'at'l X^ews Letter, Boston, Mass. 
 
 John Martin's Book, X'ew York, N. Y. 
 
 Journal of the Outdoor Life, X^ew York, X. \'. 
 
 Ju\cnilc Instructor, Salt Lake City. I'tah 
 
 Keiths Magazine, Minneapolis, ^linn. 
 
 Keramic Studio, Syracuse, X'^. Y. 
 
 Ladies' Home Journal, Philadelphia. Pa. 
 
 Le Bon Ton, X'ew York, X. Y. 
 
 Little Folks, Salem, Mass. 
 
 Lyceum ^Magazine. Chicago, III. 
 
 McClure's, Xew York, X. \. 
 
 Mallott's Magazine, BostoTi, Mass. 
 
 ^Liy Manton Fashion Sheet, Brooklyn. X. ^'. 
 
 Mctro])olitau, X'ew ^'ork, X. Y. 
 
 ^Michigan Sportsman, Detroit, Mich. 
 
 Missouri Wonuin, St. Louis, Mo. 
 
 Modern Priscilla, Boston, Mass. 
 
 Mother's Magazine, Xew York, X. Y. 
 
 Motion Picture Classic. Brooklyn, \. ^'. 
 
 Motion Picture ^Magazine, Brooklyn, X. V. 
 
REPOK'I' OK THE DIVISION OF A l)^ K R lISINCi 
 
 .'5;5 
 
 Mr. Foster's Travel ^lagaziiie, New York, N .Y. 
 
 Munsey's, New York, N. Y. 
 
 My Message, St. Cloud, Minn. 
 
 National rieo>>ra])liic', Washington, 1). ('. 
 
 National IMaga/.ine, Hoston, Mass. 
 
 National Sportsman, Boston. Mass. 
 
 Nature Study Review, Itliaea, N. 'S'. 
 
 Needlecraft, Augusta, Me. 
 
 New France, New York, N. \. 
 
 New West Magazine, Salt Lake City, Utah 
 
 North American Review, New York, N. Y. 
 
 Outers Book, Chicago, 111. 
 
 Outing, New York, N. Y. 
 
 Parents' Magazine, New ^'ork, N. Y. 
 
 Patriotism Magazine, Springfield, Mass. 
 
 Peoples' Home Journal, New York, N. Y. 
 
 Peoples' Magazine, New York, N. Y. 
 
 Peoples' Popular Monthly, Des Moines, Iowa 
 
 Periscope, New York, N. Y. 
 
 Photoplay, Chicago, 111. 
 
 Pictorial Review, New York, N. Y. 
 
 Picture Play, New York, N. Y. 
 
 Poet Lore, Boston, Mass. 
 
 Proofs, New Aurora, N. Y. 
 
 Public, New York, N. Y. 
 
 Puerto Rico Ilustrado, San Jiian, P. K. 
 
 Railroad Man's ^Magazine, New York, N. Y. 
 
 Red Book, Chicago, 111. 
 
 Red Cross Magazine, (larden City, N. Y. 
 
 Review of Reviews, New York, N. Y. 
 
 St. Nicholas, New York, N. Y. 
 
 Scribner's, New York, N. Y. 
 
 Sentinel, Mitchell, S. D. 
 
 Smart Set, New York, N . Y. 
 
 Smith's, New York, N. Y. 
 
 Snap]>y Stories, New York, N. Y. 
 
 Southern Woman's Magazine, Nashville, Tenn. 
 
 Star Needlework Journal, New York, N. Y. 
 
 Sun.set, San Francisco, Cal. 
 
 System, Chicago, 111. 
 
 Today's Housewife, New York, N. Y. 
 
 'I'hrifty Hou.sekeeping Magazine, Detroit, Micli. 
 
 Touchstone, New York, N. Y. 
 
 Truth Magazine, New York, N. Y. 
 
 Uncle Sam's Boy, Cincinnati, Ohio 
 
 Vanity Fair, New York, N. Y. 
 
 Wohelo, New York, N. Y. 
 
 Woman's Home Companion, New York, N. Y. 
 
 Woman's Magazine, New York, N. Y. 
 
 Woman's National Magazine, Washington, I).C. 
 
 Woman's World, Chicago, 111. 
 
 World Court Magazine. New York, N. Y. 
 
 World's Work, C.arden City. N. Y. 
 
 Worth While, Long Beach, Cal. 
 
 Zukunft, New York, N. Y. 
 
 Weeklies and Semi-monthlies of 
 General Circulation 
 
 All Story, New York, N. Y. 
 
 Amerikos Lietuvis, Worcester, Mass. 
 
 Argosy, New York. N. Y. 
 
 Boys' World, Elgin, 111. 
 
 Brooklyn Life, New York, N. Y. 
 
 Bulletin, Pittsburgh, Pa. 
 
 Bridgeford News, Rochester, N. Y. 
 
 Chat, Brooklyn, N. Y. 
 
 Christian Herald, New York, N. Y. 
 
 Cleveland Topics, Cleveland. Ohio 
 
 Club Fellow & Washington Mirror, New York 
 
 Collier's Weekly, New York, N. Y. 
 
 Crier, New York, N. Y. 
 
 Detective Story, New York, N. Y. 
 
 Dial, New York, N. Y. 
 
 Dongo, Detroit, ^Nlich. 
 
 Fatat Boston, Boston, Mass. 
 
 Forbes Magazine, New York, N. Y. 
 
 Girls' Companion, Elgin, 111. 
 
 Independent, New York, N. Y. 
 
 Issue, Jackson, Miss. 
 Judge, New York, N. Y. 
 Kvety Americke, Omaha, Neb. 
 La Follette's Weekly, Madison, Wis. 
 Leslie's, New York, N. Y. 
 Milford Topics, Milford, Conn. 
 National Tribune, Washington, D. C. 
 New Republic, New York, N. Y. 
 News Letter, Detroit, Mich. 
 Outlook, New York, N. Y. 
 Pathfinder, Washington, D. C. 
 Police Gazette, New York, N. Y. 
 Polish News, New Britain, Conn. 
 Popular Magazine, New York, N. Y. 
 Republic, Boston, Mass. 
 Rider & Driver, New York, N. Y. 
 Saturday Globe, Utica, N. Y. 
 Saturday Evening Post, Philadel]jhia, 
 Scientific American. New York, N. Y. 
 Sigaretta, Philadelphia, Pa. 
 
 Pa 
 
34 ] GOVERNMENT 
 
 Slovenian Anicric-in Koledar, New York. N . Y. 
 
 Sotek, Chicago, 111. 
 
 Spur, New York. N. Y. 
 
 Theatre Programs in the following Cities: 
 
 Boston, Mass. 
 
 Chicago, 111. 
 
 Cleveland, Ohio 
 
 Detroit, Mich. 
 
 Kansas City, Mo. 
 
 Los Angeles, Cal. 
 
 New York, X. ^ . 
 
 WAR ADVERTISING 
 
 Pittsburgh, I'a. 
 
 San Francisco, Cal. 
 Survey, New York, N. Y. 
 Top Notch, New York, N. Y. 
 Town & Country, New York, X 
 Variety, New York, N. Y. 
 Vogue, New York, N. Y. 
 Woman's Weekly, Chicago, 111. 
 Young Folks, Philadelphia, Pa. 
 Young People'.s Weekly, Elgin, 111. 
 Youths' Companion, Boston, Mass 
 
 Y. 
 
 Omaha, Xeh. 
 
 Farm Papers 
 
 Agriculturist Digest, Xew York, X. Y. 
 Agriculturist Student, Columbus, Ohio 
 Albany Co. Farm Bureau Xews, Albany, X. ^ . 
 American Agriculturist, Xew York, X. ^ . 
 American Bee Journal. Hamilton, 111. 
 American Breeder, Kansas City, Mo. 
 American Farming, Chicago, 111. 
 American Hereford Journal, Kansas City, Mo. 
 American Poultry Advocate, Syracuse, X. Y. 
 American Poultry Journal, Chicago, 111. 
 .Vmerican Sheep Breeder, Chicago, 111. 
 American S(iual) Journal, Warrenton, Mo. 
 Ancona World, Franklinville, X. Y. 
 Arkansas Farmer & Homestead, Little Rock, 
 
 Arkansas 
 Better Fruit, Portland, Ore. 
 Breeders' Gazette, Chicago, 111. 
 California Cultivator, Los Angeles, Cal. 
 California Fruit Xews, San Francisco, Cal. 
 California Home & Farmer, San Francisco, Cal. 
 Camijbell's Scientific Farmer, Billings, Mont. 
 Carolina Farmer & Stockman, Columbia, S. C. 
 Carolina Fruit & Trucker, Wilmington, X. C. 
 Chester White Journal, Rochester, Ind. 
 Corn Bell Farmer, Waterloo, Iowa 
 Country Gentleman, Philadelphia, Pa. 
 ]')akota Farmer, Aberdeen, S. D. 
 Date Palm, Indio, Cal. 
 Decorah Posten, Decorah, Iowa 
 Der Deutsche Farmer, St. Paul, Minn. 
 Deutsche Amcrikanischer Farmer, Lincoln, Xcb. 
 Domestic Beekeeper, Northstar, Mich. 
 Drover's Telegram, Kansas City, Mo. 
 Duroc Mullclin, Chicago, 111. 
 Everybody's Poultry Magazine, Hanover, Pa. 
 Farm & Dairy Profit, Salem, Ohio 
 Farm Finder ^Llgazine, Xew York, X. Y. 
 Farm & Fireside, Springfield, Ohio 
 Farm & Home (E. Ed.), Springfield, Mass. 
 Farm & Home (W. Ed.), Chicago, 111. 
 
 Farm & Ranch, Dallas, Texas 
 
 Farmer, St. Paul, Minn. 
 
 Farmer & Breeder, Sioux City, Iowa 
 
 Farmer & Stockman, Kansas City, Mo. 
 
 Farmers' Dispatch, St. Paul, ]Minn. 
 
 Farmers' Equity Xews, Alexandria, Minn. 
 
 Farmers' Fireside Bulletin, Arlington, Texas 
 
 Farmer's Home Journal, Louisville, Ky. 
 
 Farmers' >rail & Breeze, Topeka, Kan. 
 
 Farmers' Success. Red Bank, X. J. 
 
 Farmers' Wife, St. Paul, Minn. 
 
 Farm Life, Sjicncer, Ind. 
 
 Farm Xews, Dallas, Texas 
 
 Farm Stock & Home, Minneapolis, Minn. 
 
 Farm Tractor, Kansas City, Mo. 
 
 Field & Farm, Denver, Colo. 
 
 Field Illustrated, N'ew York, X. Y. 
 
 Florida Farmer & Stockman, Jacksonville, Flu. 
 
 Florida (irowcr, Tam])a, Fla. 
 
 Fort Worth Daily Live Stock Reporter, North 
 
 Fort Worth, Texas 
 Fruit Belt, Grand Rapids, Mich. 
 P'ruitman's Guide, New York, N. Y. 
 Gardener's Chronicle, ^fadison, X. J. 
 Gefleugel Zuechter, Hamburg, Wis. 
 Gleaner, Detroit, Mich. 
 Gleaning in Bee Culture, Medina, Ohio 
 Globe Democrat, St. Louis, ^lo. 
 Great Southwest Farmer, Phoenix. .Vriz. 
 Green's American Fruit Grower, Chicago, 111. 
 Guernsey Breeders' Journal, Peterboro, X. II. 
 Hancock Co. Farm Bureau News, Ellsworth, Mc. 
 Haus & liauernfreund, Milwaukee, Wis. 
 Hoard's Dairyman, Ft. Atkinson, Wis. 
 Ilolland.sche Farmer, (irand Rapids, Mich. 
 Holstein-Friesian Register, Brattleboro, Vt. 
 HolsteinT<'riesian World. Syracu.se, X. Y. 
 Home & Farm, Louisville, Ky. 
 Horticulture, Boston, Mass. 
 Hospotlar, Omaha, Xeb. 
 
Ri:r()R'r ok IIIK division of AI)^KRTISING 
 
 ;5.5 
 
 Idaho FaniKT, I5i)ist', Idaho 
 
 Illinois Fariiier, Quiiu-y, 111. 
 
 Indiana Farmers' Guide, Hunlington, Inil. 
 
 Inland Farmer, Louisville, Ky, 
 
 International Plymouth Rock Journal, Union 
 
 City, Mich. 
 Iowa Farmer, Des Moines, la. 
 Iowa Homestead, Des Moines, la. 
 Iowa State Poultry Journal, Grimes, la. 
 Jersey Bulletin, Indianapolis, Ind. 
 Jewish Farmer, New York, N. Y. 
 Journal, Atlanta, Ga. 
 Journal of Agriculture, St. Louis, Mo. 
 Kansas City Weekly Journal, Kansas City, Mo. 
 Kansas City Weekly Star, Kansas City, Mo. 
 Kansas Farmer, Topeka, Kans. 
 Kentucky Farming, Louisville, Ky. 
 Kimball's Dairy F'armer, Waterloo, la. 
 Leghorn World, Waverly, la. 
 Live Stock Report, Chicago, 111. 
 Long Island Agriculturist, Riverhead.L. I., N.Y. 
 The ]Maine Farmer, Augusta, Me. 
 Manchester LTnion Leader, Manchester, N. H. 
 Market Growers' Journal, Louisville, Ky. 
 Maryland Farmer, Baltimore, Md. 
 Michigan Business Farming, Mt . Clemens, Mich. 
 Michigan Farmer, Detroit, Mich. 
 Minnesota Farm Review, St. Paul, Minn. 
 Missouri & Kansas Farmer, Kansas City, ]\Io. 
 Missouri Farmer, Columbia, Mo. 
 ^lissouri Ruralist, St. Louis, Mo. 
 Missouri Valley Farmer, Topeka, Kans. 
 Modern Farming, New Orleans, La. 
 Montana Farmer, Great Falls, Mont. 
 National Alfalfa Journal, Chicago, 111. 
 National F'armer, W'inona, Minn. 
 National Farmer & Stock (irower, St. Louis, Mo. 
 National Grange Monthly, Springfield, Mass. 
 National Stockman & Farmer, Pittsburgh, Pa. 
 National Wool Grower, Salt Lake City, Utah 
 Nebraska Farmer, Lincoln, Neb. 
 Nebraska Farm Journal, Omaha, Neb. 
 Nebraska Ruralist, Lincoln, Neb. 
 Nebraska State Grange Journal, Kearney, Neb. 
 New England Homestead, Springfield, Mass. 
 New York State F'ruit Grower, Medina, N. Y. 
 Non Partisan Leader, Fargo, N. D. 
 N. W. Farmstead, Minneapolis, Minn. 
 Northwest Pacific Farmer, Portland, Ore. 
 N. W. Stockman & Farmer, Helena, Mont. 
 Ohio Farmer, Cleveland, Ohio 
 Oklahoma Farmer, Oklahoma City, Okla. 
 Oklahoma Farmer-Stockman, Okla. City, Okla. 
 Oklahoma Live Stock News, OklahomaCity, Okla . 
 O. K. Poultry Journal, Mounds, Okla. 
 Orange Judd Farmer, Chicago, 111. 
 
 Orchard &; Farm, Los .Vngeles, Cal. 
 
 Oregon Farmer, Portland, Ore. 
 
 Oregonian, Portland, Ore. 
 
 Organized Farmer, Wausau, Wis. 
 
 Ozark Countryman, Springfield, Mo. 
 
 Pacific Homestead, Salem, Ore. 
 
 Pacific Poultryman, Seattle, Wash. 
 
 Pacific Rural Press, San Francisco, Cal. 
 
 Pelto Ja Koti, Suj)erior, Wis. 
 
 Pennsylvania Farmer, Philadelphia, Pa. 
 
 PetalumaW'eekly Poultry Journal, Petaluma, Cal. 
 
 Pet Stock Journal, Lamoni, la. 
 
 Poland China Journal, Kansas City, Mo. 
 
 Poultry Culture, Kansas City, ^lo. 
 
 Poultry Herald, St. Paul, Minn. 
 
 Poultry Item, Sellersville, Pa. 
 
 Poultry Success, Springfield, Ohio 
 
 Power Farming, St. Joseph, Mich. 
 
 Practical Farmer, Philadelphia, Pa. 
 
 Prairie Farmer, Chicago, 111. 
 
 Progressive Farmer, Birmingham, Ala. 
 
 Record Stockman, Denver, Colo. 
 
 Reliable Poultry Journal, Quincy, 111. 
 
 Republic, St. Louis, ]\Io. 
 
 Rhode Island Red Journal, Waverly, la. 
 
 Rice Journal, (Vowley, La. 
 
 Rocky Mountain Husbandman, Great Falls, Mon . 
 
 Rural New Yorker, New York, N.Y. 
 
 Rural Spirit, Portland, Ore. 
 
 Rural Weekly, St. Paul, Minn. 
 
 Rural Weekly, Omaha, Neb. 
 
 Rural W^orld, Los Angeles, Cal. 
 
 Safe Farming, Dubuque, la. 
 
 Seed World, Chicago, 111. 
 
 Southern Agriculturist, Nashville. Tenn. 
 
 Southern Cultivator, Atlanta, Ga. 
 
 Southern Fruit Grower, Chattanooga, 'l\'nn. 
 
 Southern Planter, Richmond, \'a. 
 
 Southern Ruralist, Atlanta, Ga. 
 
 Southland Farmer, La Porte, Texas 
 
 Southwest Stockman-Farmer, Phoenix, Ariz. 
 
 Successful Farming, Des Moines, la. 
 
 Swine Breeders' Journal, Indianapolis, Ind. 
 
 System on the Farm, Chicago, 111. 
 
 Tri- Weekly Constitution, Atlanta, (ia. 
 
 Trumbull Rural Associate, Youngstown, Ohio 
 
 Utah Farmer, Lehi, L'tah 
 
 Wallace's F'armer, Des Moines, la. 
 
 Washington Farmer, Spokane, Wash. 
 
 Western F'armer, Portland, Ore. 
 
 Western Farm Life, Denver, Colo. 
 
 Western Poultry Journal, Cedar Rapids, la. 
 
 Wisconsin Agriculturist, Racine, Wis. 
 
 Wisconsin Farmer, Madison, Wis. 
 
 Wisconsin Horticulturist, Madison, Wis. 
 
Technical, Trade and Miscellaneous 
 
 Publications 
 
 Abels Photographic Weekly, Cleveland, Ohio 
 Accessory & Garage Journal, Pawtucket, R. I. 
 Advance Styles, New York, N. Y. 
 Advertising and Selling, New York, N. Y. 
 Advertising Club News, New York, N. Y. 
 Advertising News, New York, N. Y. 
 Aerial Age, New York, N. Y. 
 Agrimotor, Chicago, 111. 
 Alaska & Northwest Mining Journal, Seattle, 
 
 Wash. 
 Amaranth, Detroit, ]\Iich. 
 
 Amateur Photographers Weekly, Cleveland, Ohio 
 American, York, Pa. 
 American Architect, New York, N. Y. 
 American Artisan & Hardware Record, Chicago. 
 American Automobile Digest, Cincinnati, Ohio 
 American Bankers'Association, New York, N. Y. 
 American Bankruptcy Reports, Albany, N. Y. 
 American Beagle, Youngstown, Ohio 
 American Blacksmith Auto & Tractor Shop, 
 
 Buffalo, N. Y. 
 American Bottler, New York, N. Y. 
 American Brewer, New York, N. Y. 
 American Builder, Chicago, 111. 
 American Cabinet Maker & Upholsterer, New 
 
 York, N. Y. 
 American Carpet & Upholstery Journal, Phila- 
 delphia, Pa. 
 American Chauffeur, Cincinnati, Ohio 
 American Cheese Maker, Grand Rapids, ^lich. 
 American Church Sunday School Magazine, 
 
 Philadelphia, Pa. 
 American Cloak & Suit Review, New York, N.Y. 
 American Coal Journal, Chicago, 111. 
 American Contractor, New York, N. Y. 
 American Co-operative Journal, Chicago, 111. 
 American Co-operative ^lanager, Chicago, 111. 
 American Cutler, New York, N. Y. 
 American Drop Forger, Pittsburgh, Pa. 
 American Druggist & Pharmaceutical Record, 
 
 New York, N. Y. 
 American Elevator & Grain Trade, Chicago, III. 
 American Exporter, New York, N. Y. 
 American Federationist, Washington, D. C. 
 American Fertilizer, Philadelphia, l*a. 
 American Food Journal, Chicago, 111. 
 American Forestry, Washington, D. C. 
 American Funeral Director, Grand Rapids, 
 
 Michigan 
 American Furniture Manufacturer, Chicago, 111. 
 
 36 1 
 
 American Garage & Auto Dealer, Chicago, 111. 
 
 American Gas Engineering Journal, New York. 
 
 American Gentleman, New York, N. Y. 
 
 American Globe, Los Angeles, Cal. 
 
 American Grocer, New York, N. Y. 
 
 American Hardware Journal, New York, N. Y. 
 
 American Hatter, New York, N. Y. 
 
 American Industries, New York, N. Y. 
 
 American Jeweler, Chicago, 111. 
 
 American Jewish Chronicle, New York, N. Y. 
 
 American Journal of Botany, Brooklyn, N. Y. 
 
 American Journal of Orthopedic Surgery , Boston . 
 
 American Journal of Pharmacy , Philadelphia , Pa . 
 
 American Journal of Sociologjs Chicago, 111. 
 
 American Journal of Surgery, New York, N. Y. 
 
 American Journal of Syphilis, St. Louis, Mo. 
 
 American Journal of ^'eterinary [Medicine, 
 Chicago, 111. 
 
 American Laundry Journal, Troy, N. Y. 
 
 American Lawyers' Quarterly, Cleveland, Ohio 
 
 American Legal News, Detroit, Mich. 
 
 American Lumberman, Chicago, 111. 
 
 American Machine & Tool Record, Cincinnati. 
 
 American Machinist, New York, N. Y. 
 
 American ^lagazine of Art, AVashington, D. C. 
 
 American Man, Cambridge, Ohio 
 
 American Metal Market, New York, N. Y. 
 
 American ^Tiller, Chicago, 111. 
 
 American Milliner, New York, N. Y. 
 
 American Paint & Oil Dealer, St. Louis, Mo. 
 
 American Paint Journal, St. Louis, Mo. 
 
 American Perfumer, New York, N. Y. 
 
 American Philatelist, Federalsburg, Md. 
 
 American Photography, Boston, Mass. 
 
 American Physical Education Review, Spring- 
 field, Mass. 
 
 American Pressman, Pressmen's Home, Tenn. 
 
 American Printer, New York, N. Y. 
 
 American Review of Shoes & Leather, Phila- 
 delphia, Pa. 
 
 American Roofer, Chicago, 111. 
 
 American-Scandinavian Review, New York, N.Y. 
 
 American School Board Journal, ^lilwaukee. Wis. 
 
 American Shoeniaking, Boston, ]\Iass. 
 
 American Silk Journal, New York, N. Y. 
 
 American Stationer & Office Outfitter, New York 
 
 American Stone Trade, Chicago, 111. 
 
 .American Tailor & Cutter, New York, N. Y. 
 
 .Vmerican Thresherman & Farm Power, 
 Madison, Wis. 
 
REPORT OF THE 1)1 V 
 
 Aiiioritaii Wool & Cotton Reporter, Boston. 
 American Workman, Wasliinfi'ton, D. C 
 Ancient Order of I'uited Workman Journal, 
 
 Muscatine, la. 
 Ancient Order of United Workman, Farjio, X. D. 
 Anthracite Labor News, Shenandoah, Pa. 
 Apothecary, Boston, Mass. 
 Apparel Criterion, Seattle, Wash. 
 Ajjparel Gazette, Chicago, 111. 
 Ai)])arel Cazette, Los Angeles, Cal. 
 Archives of Pediatrics, Xew ^'ork, N. Y. 
 
 Architect & Engineer of California, San Fran- 
 cisco, Cal. 
 
 Architects Buyers Reference (Quarterly, New 
 York, N. Y. 
 
 Architectural Foruui, New York, N. Y. 
 
 Architectural Record, New York, N. Y. 
 
 Architectural Review, Boston, ^Nlass. 
 
 Architecture, New York, N. Y. 
 
 Architecture & Building, New York, N. Y. 
 
 The Armorer, Springfield, ^Liss. 
 
 Arts & Archaeology, Washington, 1). C. 
 
 Arts & Decoration, New York, N. Y. 
 
 Associated Advertising, Indianapolis, Lid. 
 
 Astorian Sanomat, Astoria, Ore. 
 
 Astrophysical Journal, Chicago, 111. 
 
 Automobile Blue Book, New ^'ork, N. Y. 
 
 Automobile Builder, Cleveland, Ohio 
 
 Automobile Dealer & Repairer, New York, N. Y. 
 
 Automobile Journal, Pawtucket, R. I. 
 
 Auto Trade Journal, Philadel])hia, Pa. 
 
 Automobile Topics, New York, N. Y. 
 
 Automotive Industries, New York, N. Y. 
 
 Auto Review, St. Louis, ]Mo. 
 
 Autumn Leaves, Lamonia, la. 
 
 Aviation & Aeronautical Engineering, New York 
 
 Bakers & Confectioners' Review, Los Angeles. 
 
 Bakers' Helper, Chicago, 111. 
 
 Bakers' Review, New York, N. Y. 
 
 Bakers' Weekly, New York, N. Y. 
 
 Baltimore Afro-American Ledger, Baltimore. 
 
 Baltimore Trade Unionist, Baltimore, Md. 
 
 Bankers' Monthly, Chicago, 111. 
 
 Banker & Tradesman, Boston, Mass. 
 
 Baptist Banner, Parkersbnrg, W. Ya. 
 
 Baptist Standard, Dallas, Texas 
 
 Barrel & Box, Chicago, 111. 
 
 Bee Hive, Norwalk, Ohio 
 
 Bellman, Minneapolis, Minn. 
 
 Better Roads & Streets, Dayton, Ohio 
 
 Biblical Recorder, Raleigh, N. C. 
 
 Biblical World, Chicago, 111. 
 
 Biltmorean, Albany, N. Y. 
 
 Black Diamond, Chicago, 111. 
 
 Blast Furnace & Steel Plant, Pittsburgh, Pa. 
 
 ISION OF ADVERTISING [37 
 
 Boiler ]Maker, New York, N. Y. 
 Boilermakers & Slii|) l?Milders' Journal, Kansas 
 
 City, Kans. 
 Book of Baby Mine, Chicago, 111. 
 
 Book.seller, Newsdealer & Stationer, New "S'ork 
 Boot & Shoe Recorder, Boston, Mass. 
 
 Boston Commercial, Boston, Mass. 
 
 Boston Ilairenik, Boston, Mass. 
 
 Boston Medicals Surgical Journal, Boston, Mass. 
 
 Botanical (iazette, Chicago, 111. 
 
 Box Maker, Worcester, Mass. 
 
 Brass World, New York, N. Y. 
 
 Brewer & Maltster, Chicago, 111. 
 
 Brewers' Journal, New York, N. Y. 
 
 Brick & Clay Record, Chicago, 111. 
 
 Brick Building, Bo.ston, Mass. 
 
 Bricklayer, Mason & Plasterer, Indianai)olis. 
 
 Brooms, Brushes & Handles, ^Milwaukee, Wis. 
 
 Brotherhood, Philadelphia, Pa. 
 
 BuflFalo Unista, Buffalo, N. Y. 
 
 Builder, Anomosa, la. 
 
 Building & Engineering News, San Francisco. 
 
 Building Review, New Orleans, La. 
 
 Bulletin of National Association of Retail 
 Clothiers, Des Moines, la. 
 
 Bulletin of Pharmacy, Detroit, ]\Iich. 
 
 Bulletin of Photogra])hy, Philadelphia, Pa. 
 
 Bulletin of the Royal Arcanum, Boston, Mass. 
 
 Business Bulletin, ISIinot, N. D. 
 
 Business Digest, New York, N. Y. 
 
 Business Educator, Columbus, Ohio 
 
 Business ^lagazine, Knoxville, Tenn. 
 
 Business Philosopher, Chicago, 111. 
 
 Butchers' Advocate, New York, N. Y. 
 
 Butchers & Packers' Gazette, St. Louis, Mo. 
 
 Butter, Cheese & Egg Journal, Milwaukee, Wis. 
 
 California Citrograph, Los Angeles, Cal. 
 
 California Eclectic ^ledical Journal, Los Angeles 
 
 California Tourist & Hotel Reporter, 
 Los Angeles, Cal. 
 
 Camera, Philadelphia, Pa. 
 
 Camera Craft, San Francisco, Cal. 
 
 Candy & Ice Cream, Chicago, 111. 
 
 Canner, Chicago, 111. 
 
 Canning Trade, Baltimore, ^Id. 
 
 Carpet & Upholstery Trade Review, New York 
 
 Carriage Dealers' Journal, Troy, N. Y. 
 
 Casualty Review Insurance, Chicago, III. 
 
 Caterer & Hotel Proprietors' Gazette, New York. 
 
 Catholic Knights of America Journal, Cincin- 
 nati, Ohio 
 
 Catholic Knights and Ladies of America Journal, 
 Chicago, Illinois 
 
 Catholic Mutual Benefit Ass'n, Buffalo, N. Y. 
 
 Catholic Relief & Beneficiary Association Bul- 
 letin, Buffalo, N. Y. 
 
38] GOVERNMENT \V 
 
 Catholic Churchmaii, New Orleans, La. 
 Calholic Register, Denver, Colo. 
 Catholic Temperance Advocate, Danhury.Conn. 
 Catholic World, New York, N. Y. 
 Cement & Engineering News, Chicago, 111. 
 Central Banker, Omaha, Neb. 
 Central Station, New York, N. Y. 
 Chamber of Commerce Journal of Maine, Port- 
 land, Me. 
 Chamber of Commerce Record, McKeesport, Pa. 
 Chariot, Crawfordsville, Ind. 
 Chef & Steward, Chicago, 111. 
 Chemical & INIetallurgical Engineering, New 
 
 York, N. Y. 
 Chicago Reyven, Chicago, 111. 
 Chicago Dziennick Chicagoski, Chicago, 111. 
 Chicago Jeffersonian , diicago, 111. 
 Chicago Predmeseske Listy, Chicago, 111. 
 Chicago Svornost, Chicago, 111. 
 Chicago Telegraf, Chicago, 111. 
 Chilton .\utomobile Directory, Philadeli)hia, Pa. 
 Chilton Tractor Journal, Philadelphia, Pa. 
 Christian Endeavor World, Boston, Mass. 
 Christian Intelligencer, New York, N. Y. 
 Christian Nation, New York, N. Y. 
 Christian Observer, Louisville, Ky. 
 Christian Standard, Cincinnati, Ohio 
 Christian Union Herald, Excelsior Springs, Mo. 
 Christian Union Herald, Pittsburgh, Pa. 
 Christian Work, New York, N. Y. 
 Christian Worker, Des Moines, la. 
 Christmas Book, Cedar Falls, la. 
 Church Bulletin, New York, N. Y. 
 Churchman, New York, N. Y. 
 Cigar & Tobacco Journal, Minneapolis, ]Sliuii. 
 Civil Service Age, Seattle, Wash. 
 Civil Service Chronicle, New 'S'ork, N. Y. 
 Clay Worker, Indianapolis, Ind. 
 Cleaners & Dyers' Review, Cincinnati, Ohio 
 Cleaning & Dyeing World, Chicago, 111. 
 Cleveland Gazette, Cleveland, Ohio 
 Clinton Democrat, Clinton, N. J. 
 Clothier & Furnisher, New York, N. Y. 
 Coal Age, New York, N. Y. 
 Coal Association Message, Reading, Pa. 
 Coal Dealer, Minnea])olis, Minn. 
 Coal Industry, Pittsburgh, i'a. 
 Coal Trade Bulletin, Pittsburgh, Pa. 
 Coal Trade Journal, New York, N. ^' . 
 Colorado School Journal, Denver, Colo. 
 Colorado Tourist & Hotel Reporter, Denver. 
 Columbian & Western, Chicago, 111. 
 Commercial America, Philadelphia, Pa. 
 Commercial Bulletin, Los Angeles, Cal. 
 Commercial Car Journal, Philadelphia, Pa. 
 
 \R ADVERTISING 
 
 Commercial Fertilizer, Atlanta, Ga. 
 
 Commercial News, Sioux Falls, S. D. 
 
 Commercial Telegraphers Journal, Chicago, 111. 
 
 Coming Styles, New York, N. Y. 
 
 Compressed Air Magazine, New York, N. Y. 
 
 Concordia, Chicago, 111. 
 
 Concrete, Detroit, Mich. 
 
 Concrete Age, Atlanta, Ga. 
 
 Concrete Products, Chicago, 111. 
 
 Confectioners' Gazette, New York, N. Y. 
 
 Confectioners' Journal, Philadelphia, Pa. 
 
 Confectioners' Review, Cincinnati, Ohio 
 
 Confederate Veteran, Nashville, Tenn. 
 
 Construction, New York, N. Y. 
 
 (^ontinent, Chicago, 111. 
 
 Cordage Trade Journal, New York, N. Y. 
 
 Cornell Veterinarian, Ithaca, N. Y. 
 
 Cornish Chronicle, AVaverly, la. 
 
 Court of Honor, Springfield, 111. 
 
 Crescent, St. Paul, Minn. 
 
 Current Quarterlies, Chicago, 111. 
 
 Corset & Underwear Review, New York, N. Y. 
 
 Cotton, Atlanta, Ga. 
 
 Cotton & Cotton Oil News, Dallas, Texas 
 
 Cotton Seed Oil .Magazine, Atlanta, Ga. 
 
 Cracker Baker, New York, N. Y. 
 
 Creamery & Milk Plant Monthly, Chicago, III. 
 
 Creamery Journal, Waterloo, la. 
 
 Creightou Chronicle, Omaha, Neb. 
 
 Crockery & Glass Journal, New York, N. Y. 
 
 Cuba Review, New York, N. Y. 
 
 Daily Iron Trade & Metal Market Report, 
 
 Cleveland, Ohio 
 Daily Metal Re])orter, New York, N. Y. 
 Daily Mill Stock Reporter, New York, N. Y. 
 Darby Progress, Darby, Pa. 
 DeKalb Tribune, DeKalb, Mo. 
 Decorative Furnisher, New York, N. Y. 
 Degree of Honor of Iowa, Cedar Rapids, la. 
 Degree of Honor Review, St. Paul, Minn. 
 Delicatessan, New York, N. Y. 
 Dental Digest, New York, N. Y. 
 Dental Items of Interest, New York, N. Y. 
 Dental Outlook, New York, N. Y. 
 Dental Summary, Toledo, Ohio 
 Denver Nazione, Denver, Colo. 
 Detroit Directories, Detroit, Mich. 
 Detroit Speaker, Detroit, Mich. 
 Dixie Guard's Journal, Goin, Teiui. 
 Dixie Miller, Atlanta, Ga. 
 Dixie Wood Worker, Atlanta, (ia. 
 Doings in (irain. Milwaukee, Wis. 
 Domestic Engineering, Chicago, 111. 
 Dover Index, Dover, Del. 
 Dress Essentials, New York, N. Y. 
 
REPORT OF THE DIVISIOX OF ADVERTISINC 
 
 [ 39 
 
 l)ni<; and ( 'lii'iiiical Markets, New York, X. 'N'. 
 Druggist Circular, Xow York, X. Y. 
 Oriig Trade Weekly, Xow ^Ork, X. ^'. 
 Druids IVragazine, San Fraueisoo, Cal. 
 l^ry (loods & Apparel, Xew York, X. Y. 
 Dry (ioods Economist, Xew York, N . Y. 
 Dry (ioods (niide. New Y'ork, X. Y. 
 Drygoodsnian, St. Louis, Mo. 
 Dry Goods Reporter, Chicago, 111. 
 Dunellen ^Veekly Call, Dunellen, X. J. 
 Dun's Review, ^s'ew York, X. Y. 
 Eastern Dealer, Philadelphia, I'a. 
 Eastern Underwriter, New York, N. Y. 
 Educational Administration and Sujiervision, 
 
 Haltiuiore, ^Id. 
 Educational Foundations, Xew ^'ork, X. Y. 
 Egg Reporter, Waterloo, la. 
 Egyptian, Philadelphia, Pa. 
 Electrical Age, Xew Y'ork, X. Y^. 
 Electrical Experimeter, Xew York, X. Y^. 
 Electrical Merchandising, New York, N. Y. 
 Electrical Record, New Y'ork, N. Y. 
 Electrical Review, Chicago, 111. 
 Electrical Worker, Springfield, 111. 
 Electrical World. New York, X. Y'. 
 Electrical City Magazine, Chicago, 111. 
 Electricity & Engineering, Chicago, 111. 
 Electrical Journal, Pittsburgh, Pa. 
 Electric Railway Journal, Xew York, N. Y. 
 Electric Traction, Chicago, 111. 
 Electric Yehicles, Chicago, 111. 
 Elementary School Journal, Chicago, 111. 
 Elevator Constructor, Philadelphia, Pa. 
 El Paso Labor Advocate, El Paso, Texas 
 Embalmers' Monthly, Chicago, 111. 
 Engineering & Cement World, Chicago, 111. 
 Engineering & Contracting, Chicago, 111. 
 Engineering & INIining Journal, New Y'ork, N. Y . 
 Engineering Magazine, New York, N. Y. 
 Engineering News Record, New Y'ork, N. Y. 
 Etiuipment ^lerchandise, Scranton, Pa. 
 Kvangelical Endeavor, Ilarrisburg, Pa. 
 Exhibitors' Herald, Chicago, 111. 
 Exhibitors' Program Co., Pittsburgh, I'a. 
 Export liulletin, Philadelphia, Pa. 
 Exporters & Importers' Journal, New York. 
 Expositor, Cleveland, Ohio 
 Factory, Chicago, 111. 
 Farm Implement News, Chicago, 111. 
 Farm Implements, Alinneapolis, Minn. 
 Farm ^[achinery and F^arm Power, St. Louis. 
 Fashionable Woman, New York, N. Y. 
 Fayette Journal, Fayette ville, W. Ya. 
 Federal Reporter, New Y'ork, N. Y. 
 Fibre & Fabric, Boston, Mass. 
 
 Field & Show Dog, Youngstown, Ohio 
 
 Financial Review, Xew York, X. 'S'. 
 
 Florists' Review, Chicago, 111. 
 
 Flour & FVod, Milwaukee, Wis. 
 
 Flour & Grain World, Seattle, Wash. 
 
 Flour, Hay, Grain & Feed, New ^'ork, X. Y. 
 
 Fordowner, ^Milwaukee, Wis. 
 
 Frat, Chicago, 111. 
 
 FVaternal Henefit League Record, Xew Haven. 
 
 Fraternal Brotherhood Journal, Los Angeles. 
 
 Fraternal Index, Detroit, ^[ich. 
 
 Fraternal Leader, Oak Park, 111. 
 
 Free AVill Baptist Messenger, Baxter, Tenn. 
 
 Friend & Guide, Xeenah, Wis. 
 
 Fruit Trade Journal, Xew York, N. Y. 
 
 Funnel, Xew Y'ork, N. Y. 
 
 Furniture Dealer, ^Tinneapolis, INIinn. 
 
 Furniture Index, Jamestown, X. Y. 
 
 Furniture Journal, Chicago, 111. 
 
 Furniture Mfr. & Artisan, Grand Rapids, Mich. 
 
 Furniture ^Merchants Trade Journal, Des Moines, 
 
 Iowa 
 Furniture Trade Review, Xew York, N. Y. 
 Furniture Worker, Cincinnati, Ohio 
 Furniture World, New York, N. Y'. 
 Fur Trade Review, New York, X. Y. 
 Garment Review, Chicago, 111. 
 Gas Age, New Y'ork, N. Y. 
 Gas Energy, Xew York, N. Y'. 
 Gas Engine, Cincinnati, Ohio 
 Gas Industry, BuflFalo, N. Y. 
 Gas Power, St. Jose])h, INIich. 
 Gas Record, Chicago, 111. 
 Gas Review, Madison, Wis. 
 Geyers Stationer, New Y'ork, N. Y'. 
 Gideons, Chicago, 111. 
 Glovers Review, Glovers ville, N. Y. 
 Goldsmith & Silversmith, New Haven, Conn. 
 Golden Cross Journal, Boston, Mass. 
 Good Furniture, Grand Rapids, Mich. 
 Grain Dealers' Journal, Chicago, 111. 
 Grand Rapids Furniture Record, (iraiid Rapids, 
 (iranite Marlile & Bronze, Boston, Mass. 
 (irant City, Worth County Tribune, Grant City, 
 
 Missouri 
 Graphic Arts, Boston, Mass. 
 Greenville Heights Advocate, Jersey City, N.J. 
 Gregg Writer, New York, N. Y. 
 Grit Grin, Perrysburg, N. Y'. 
 Grocers' IVIagazine, Boston, Mass. 
 Gulf Marine Register, New Orleans, La. 
 Haberdasher, New York, N. Y. 
 Halletsville, Nory Domov% Halletsville, Texas 
 Hardware & Hou.se Furni.shing Goods, Atlanta, 
 
 Georgia 
 
40 ] GOVERNMENT ^^ 
 
 Hardware Age, New York, N. Y. 
 
 Hardware Dealers' Magazine, New York, N.Y. 
 
 Hardwood Record, Chicago, 111. 
 
 Hardware Review, New York, N. Y. 
 
 Hardware Trade, St. Paul, Minn. 
 
 Hardware World, San Francisco, Cal. 
 
 Harness, New York, N. Y. 
 
 Harness Dealer, Des Moines, la. 
 
 Harness Gazette, Rome, N. Y. 
 
 Harness Herald, St. Louis, ]Mo. 
 
 Harness World, Cincinnati, Ohio 
 
 Hay Trade Journal, Canajoharie, N. Y. 
 
 Heating & Ventilating Magazine, New York. 
 
 Hebrew Standard, New York, N. Y. 
 
 Herald of the AVell Country, Alburjuerque, 
 
 New ^lexico 
 Hide & Leather, Chicago, 111. 
 Hilo O Facho, Hilo, Hawaii 
 Hispano America, San Francisco, Cal. 
 Hitchcock's ^Machine Tool List, Chicago, 111. 
 Home Advocate, Phihidelphia, Pa. 
 Homestead Amerikansky Russky Viestnik, 
 
 Homestead, Pa. 
 Horse Show Catalog, Rochester, N. Y. 
 Horse Show Prize List, Rochester, N. Y. 
 Horse World, Buffalo, N.Y. 
 Hotel Bulletin, Chicago, 111. 
 Hotel Gazette, New York, N. Y. 
 Hotel Monthly, Chicago, 111. 
 Hotel Review, New York, N. Y. 
 Hotel World, Chicago, 111. 
 House Furnishing Review, New York, N. Y. 
 Household Guest, Atlanta, Ga. 
 Hub, New York, N . Y. 
 Hunter Trader Trapper, Columbus, Ohio 
 Ice & Refrigeration, Chicago, 111. 
 Ice Cream Review, ^Milwaukee, Wis. 
 Ice Cream Trade Journal, New York, N. Y. 
 Illinois Red ]Man, Bloomington, 111. 
 Illinois Trumpet Call, Chicago, 111. 
 Illustrated Milliner, New York, N. Y. 
 Illustrated World, Chicago, 111. 
 Implement Age, Springfield, Ohio 
 Imi)lement & Tractor Trade Journal, Kansas 
 
 City, Mo. 
 Implement Hardware Bullcliu, Abilene, Kansas 
 Importers Guide, New 'S'ork, N. Y. 
 Improvement Bulletin, Minneajiolis, Minn. 
 Independent Advertising, New York, N. Y. 
 India Rubber World, New York, N. Y. 
 Indie;! I or National Journal of Insurance, Detroit, 
 
 :Mich. 
 Industrial Arts Magazine, Milwaukee, Wis. 
 IiKJuslrial Managein(Mit , New York, N. Y. 
 Industrial Record, Dallas, Tex. 
 
 AR ADVERTISING 
 
 Inland Printer, Chicago, 111. 
 
 Inland Storekeeper, New York, N. Y. 
 
 Insurance Press, New York, N. Y. 
 
 Intercollegiate Statesman, Chicago, 111. 
 
 International Brotherhood of Bookbinders, In- 
 diatiapolis, Ind. 
 
 International Confectioner, New York, N. Y. 
 
 International Journal of Orthodontia, St. Louis. 
 
 International Military Digest, New York, N. Y. 
 
 International Railway Journal, Philadelphia, Pa. 
 
 International Sheriff, St. Paul, Minn. 
 
 International Studio, New York, N. Y. 
 
 Interstate Grocer, St. Louis, Mo. 
 
 Iron Age, New York, N. Y. 
 
 Iron Trade Review, Cleveland, Ohio 
 
 Iron Tradesman, Atlanta, Ga. 
 
 Jamestown Vart Land, Jamestown, N. Y. 
 
 Jewelers' Circular, New York, N. Y. 
 
 Jewish Criterion, Pittsburgh, Pa. 
 
 Jewish Si)ectator, Memphis, Tenn. 
 
 Jolly Elk, St. Paul, Minn. 
 
 Journal of Abnormal Psychology, Boston, Mass. 
 
 Journal of Accountancy, New York, N. Y. 
 
 Journal Anier. Med. Ass'n., Chicago, 111. 
 
 Journal of the Amer. Soc. of Mechanical Engi- 
 neers, New York, N. Y. 
 
 Journal of Education, Madison, Wis. 
 
 Journal Laboratory & Clinical Medicine, St. 
 Louis, Mo. 
 
 Journal of ^Medical Society of New Jersey, Ar- 
 lington, N. J. 
 
 Journal of National Dental Association, 
 Chicago, 111. 
 
 Journal of Pharmacology, Baltimore, Md. 
 
 Journal of Political Economy, Chicago, 111. 
 
 Journal of the Society of Automotive Engineers, 
 New York, N. Y. 
 
 Journal of Western Society of Engineers, 
 Chicago, 111. 
 
 Jovian, St. Louis, IVIo. 
 
 Kansas City Free Mason, Kansas City, Mo. 
 
 Kansas Municipalities, Lawrence, Kan. 
 
 Kansas Pythian, Kansas City, Kan. 
 
 Kansas Workman, Newton, Kan. 
 
 Katholischer Jagendfreund, Evanston, 111. 
 
 Kennel Adxocate, Sierra ^ladre, Cal. 
 
 Kentucky Sunday School Reporter, Louisville. 
 
 Keystone Magazine of Optometry, Phila., Pa. 
 
 Kindergarten Primary ^lagazine, ^Nfanistee, 
 Michigan 
 
 Knights of the (iolden Eagle, Philadelphia, Pa. 
 
 Lace & ICmbroidery Review, N(>w '\'ork, N. ^'. 
 
 Ladies' Review, Port Huron, Mich. 
 
 Lady Maccaboe, Port Huron, Mich. 
 
 La Porte .Vrgus Bulletin. La I'orlc. Ind. 
 
 Laundrvman's Guide, Atlanta, (Ja. 
 
REPORT OF THE DIVISION OF ADVERTISING 
 
 [ 41 
 
 Lawyer & Banker, New Orleans, La. 
 
 Leallier Manufacturer, IJoston, ALxss. 
 
 L. I. A. C. iNlotorist, Brooklyn, N. Y. 
 
 Liberty Magazine Quarterly, Washington, D.C. 
 
 Life & Labor, (liicago. 111. 
 
 Life Insurance Courant, Oak Park, 111. 
 
 Lincoln Free Press, Lincoln, Neb. 
 
 Live Wires, Fargo, N. D. 
 
 Lodge Record, Watcrtown, N. Y. 
 
 Log Book, Bayside Yacht Club, Bayside, N. Y. 
 
 Log of the Circuninavigators' Club, 
 Burlington, N.J. 
 
 Louisiana Planter, New Orleans, La. 
 
 Loyal American, Chicago, 111. 
 
 Lumber, St. Louis, Mo. 
 
 Lumber Jack, Seattle, Wash. 
 
 Lumberman, St. Louis, Mo. 
 
 Lumberman's Review, New York, N. Y. 
 
 Lumber Trade Journal, New Orleans, La. 
 
 Lumber AVorld Review, Chicago, 111. 
 
 Machinery, New York, N. Y. 
 
 Majority, Wheeling, Vi . Va. 
 
 Mantel Tile & Grate Monthly, Utica, N. Y. 
 
 Manual Training ^lagazine, Peoria, 111. 
 
 Manufacturer, Salem, Ore. 
 
 Manufacturers' News, Chicago, 111. 
 
 Manufacturers' Record, Baltimore, Md. 
 
 Manufacturing Clothier, New York, N. Y. 
 
 Manufacturing Jeweler, Providence, R. I. 
 
 Marine Engineering, New York, N. Y. 
 
 Marine Industrial Investment Digest, New York 
 
 Marine News, New York, N. Y. 
 
 Maryland Historical Magazine, Baltimore, Md. 
 
 Masonic Bulletin, Cleveland, Ohio 
 
 Master Mason, Kansas City, Mo. 
 
 Medical Herald, Kansas City, Mo. 
 
 Men's Wear, New York, N. Y. 
 
 Mercantile Adjuster, St. Louis, Mo. 
 
 ^Icrchants' and ^Manufacturers' Journal, Balti- 
 more, Md. 
 
 Merchant Plumber & Fitter, New York, N. Y. 
 
 Merchant & ^lanufacturer, Nashville, Tenn. 
 
 Merchants' Index, Denver, Colo. 
 
 Merchants' Journal, Topeka, Kan. 
 
 Merchants' Journal & Commerce, Richmond, Va. 
 
 Merchants' National Drug Journal, Des ^Moines, 
 Iowa 
 
 Merchants' National Hardware Journal, Des 
 
 Moines, Iowa 
 Merchants' Trade Index, New Orleans, La. 
 ^Merchants' Trade Journal, Des Moines, Iowa 
 Mercurio, New Orleans, La. 
 Messenger, Oshkosh, Wis. 
 Metal Industry, New York, N. Y. 
 Metal Record & Electroplater, Bridgeport, Conn. 
 
 Metal Worker, Plumber &Steamfitter, New York 
 Meyer Brothers Druggist, St. Louis, Mo. 
 Michigan Christian Advocate, Detroit, ]Mich. 
 Michigan Investor, Detroit, Mich. 
 Michigan Manufacturer & Financial Record, 
 
 Detroit, Mich. 
 ^lid-Continent Banker, St. Louis, Mo. 
 Milk Trade Journal, Waterloo, Iowa 
 Millers' Review, Philadelphia, Pa. 
 Mill Furnisher, Chicago, 111. 
 IMilliner, Chicago, 111. 
 ^Milling & Grain News, St. Louis, Mo. 
 Mill News, Charlotte, N. C. 
 Mill Supplies, Chicago, 111. 
 Milwaukee Wochenblatt, Milwaukee, Wis. 
 Milwaukee Nowiny Polski, ^Milwaukee, Wis. 
 Mining Age, New York, N. Y. 
 Mining & Oil Bulletin, Los Angeles, Cal. 
 Mining & Scientific Press, San Francisco, Cal. 
 Mining Congress Journal, AVashington, D.C. 
 Missionary Magazine, Washington, D.C. 
 Mississippi Sunday School Herald, Jackson, Miss. 
 Mississippi Valley Lumberman, Minneapolis. 
 Mississippi Valley Medical Journal, Louisville. 
 Mixer & Server, Cincinnati, Ohio 
 Modern Building Magazine, Detroit, Mich. 
 Modern Hospital, Chicago, 111. 
 Modern Methods, Detroit, :Mich. 
 Modern Miller, Chicago, 111. 
 Modern Painter, Chicago, 111. 
 Modern Philology, Chicago, 111. 
 Monumental News, Chicago, 111. 
 Moose Journal, Philadelphia, Pa. 
 Moravian, Nazareth, Pa. 
 Motion Picture News, New York, N. Y. 
 Motography, Chicago, 111. 
 Motor, New York, N. Y. 
 Motor Age, Chicago, 111. 
 Motorboat, New York, N. Y. 
 Motor Boating, New York, N. Y. 
 Motor Cycle & Bicycle Illustrated, New York. 
 Motor Cycling & Bicycling, Chicago, 111. 
 Motordom, Albany, N. Y. 
 Motorist, Omaha, Neb. 
 Motor Life, New York, N. Y. 
 Motor Record, New York, N. Y. 
 Motor Truck, Pawtucket, R. I. 
 Motor World, New York, N. Y. 
 Moving Picture World, New York, N. Y. 
 Municipal and County Engineering, Chicago, 111. 
 Municipal Journal, New York, N. Y. 
 Musical Times, Chicago, 111. 
 Music Blue Book, New York, N. Y. 
 Music Trade Indicator, Chicago, 111. 
 Music Trade Review, New York, N. Y. 
 Music Trades, New York, N. Y. 
 
4^2 
 
 GOVERNMENT WAR ADVERTISING 
 
 Mutual Magazine, Philadelpliia, Pa. 
 National American, Kansas City, Mo. 
 National Architect, Philadeliihia, Pa. 
 National Baker, Philadelphia, Pa. 
 National Banker, Chicago, 111. 
 National Bottlers' Gazette, New ^'(lrk, N. Y. 
 National Builder, Chicago, 111. 
 National Cleaner & Dyer, Chicago. 111. 
 National Drug Clerk, Chicago, 111. 
 National Druggist, New York, N. Y. 
 National Economist, Des Moines, Iowa 
 National Engineer, Chicago, 111. 
 National Class Budget, Pitt.shurgh, Pa. 
 National Grocer, Chicago, 111. 
 National (irocers' Bulletin, St. Paul, Minn. 
 National Harness Review, Chicago, 111. 
 National Hay Press, Winchester, hid. 
 National Jeweler, Chicago, 111. 
 National Laundry Journal, Chicago, 111. 
 National Lithographer, New York, N. Y. 
 National Marine, New York, N. Y. 
 National Office Journal, Chicago, 111. 
 National Petroleum News, Cleveland, Ohio 
 National Police Journal, New York, N. Y. 
 National Printer-Journalist, Chicago, 111. 
 National Protective Legion, Waverly, N. Y. 
 National Provisioner, New York, N. Y. 
 National Real Estate Journal, Indianapolis. 
 National Union Booster, Chicago, 111. 
 Natural Gas & Gasoline Journal, Buffalo, N. Y. 
 Nautical Gazette, New York, N. Y. 
 Newark Trihuna del New Jersey, Newark, N.J. 
 New Britain Przevvodnik Xatolicke, 
 
 New Britain, Conn. 
 Newhurgh Register, Newhurgh, Ind. 
 New England Craftsman, Boston, Mass. 
 New England Grocer and Tradesman, Boston. 
 New England Hardware News, Boston, Mass. 
 New England Labor Digest, Providence, R. I. 
 News from Headquarters, Independent Order of 
 
 Red Men. Chicago, 111. 
 New South Baker, .Vtlanta, (.hx. 
 Newspa])erdoni, New York, N. Y. 
 News Record, New York, N. Y. 
 New York .Vtlantis, New York, N. Y. 
 New York Desteaptate Romane, New \'ork. 
 N. Y. LuMd)er Trade Journal, New York. N. Y. 
 New York Rohotuik Polski, New York, \. \. 
 Ninth ("oast News, New York, N. Y. 
 North American Wine & Sjjirit Journal, Boston 
 Northwestern Confectioner, Milwaukee, Wis. 
 Northwestern Druggist, St. Paul, Minn. 
 Northwestern Jeweler, Albert Lea, Minn. 
 Notions & Fancy Goods, New York, N. \'. 
 Notion & Novelty Review, New York, N. Y. 
 Notion Trade Topics, New York, N. Y. 
 
 Northwestern Miller, Minneapolis. Minn. 
 Novelty News. Chicago. 111. 
 Norristown Times. Norristown, Pa. 
 
 Nugent's Bulletin, New York, N. Y. 
 
 Office Appliances, Chicago, 111. 
 
 Official Railwav E(iuij)ment Register, New 
 
 York, N. Y. ' 
 Official Register of Iowa Pharmaceutical Ass'n., 
 
 Algona, Iowa 
 Ohio Architect Engineer and Builder, Cleveland, 
 
 Ohio 
 Ohio Law Bulletin, Norwalk, Ohio 
 Oil Age, Los Angeles, Cal. 
 Oil & C.as Journal, Tulsa, Okla. 
 Oildom, New York, N. Y. 
 
 Oil, Paint & Drug Reporter, New \'ork. N. Y. 
 Oil Press. Kansas City, Mo. 
 The Oil Trade Journal, New York, X. Y. 
 Oil Weekly, Houston, Tex. 
 Oklahoma Retail Merchant, Oklahoma City. 
 Oklahoma School Herald, Oklahoma City, Okla. 
 OklahomaSundaySchool Worker, Oklahoma ( "ity 
 Omaha Trade Exhibit, Omaha, Neb. 
 Open Exhaust, La Crosse, Wis. 
 Opera House Reporter, Des Moines, Iowa 
 Ojjerative Miller. Chicago. 111. 
 Optical Journal & Review of Optometry, New 
 
 York, N. Y. 
 Optimist. Mt. Vernon. Ohio 
 Optometrist & Optician, Rochester, N. Y. 
 Order of Mutual Protection Journal, Chicago. 
 Oregon Retailers Journal. Portland, Ore. 
 Oregon Teachers Monthly, Salem, Ore. 
 Our Animals, San Francisco, Cal. 
 Outlook of Missions. Philadelphia, Pa. 
 
 Pacific Builder & Engineer, Seattle, Wash. 
 
 Pacific Coast Gazette, San Francisco, Cal. 
 
 Pacific Coast Hotel & Apartment Record. Los 
 Angeles, Cal. 
 
 Pacific Coast Hotel (iazette, San Francisco. 
 
 Pacific Coast Journal of Nursing. San Fran- 
 cisco. ( "al. 
 
 Pacific Coast Merchant, San Francisco. Cal. 
 
 Pacific Fisherman, Seattle, Wash. 
 
 Pacific Motorboat, Seattle, Wash. 
 
 Pacific Printer, San Francisco, Cal. 
 
 Packages, Milwaukee, Wis. 
 
 Packer, Kansas City, Mo. 
 
 Paint, Chicago. 111. 
 
 Paint & Varnish Record, Washington, 1). C. 
 
 Painters' Magazine, New York, N. Y. 
 
 Paint, Oil & Drug Review. Chicago, 111. 
 
 Paper, New York, N. Y. 
 
 Pai)er Box Maker, New York. N. Y. 
 
 Paper Dealer. Chicago, 111. 
 
 Paper :\Iill .^ Wool Ptili) News, New York, N.V. 
 
REPORT OF TTIK DIV 
 
 Paper Tnule, Chicago, 111. 
 Paper Trade Journal, New York, N. \ . 
 Park & Cemetery, Chicago, 111. 
 Peanut Promoter, Houston, Tex. 
 Pelham Souvenirs, Pelham, N. Y. 
 Pennsylvania Lumberman, Scranton, Pa. 
 Petroleum, Chicago, 111. 
 Petroleum Age, Chicago, 111. 
 Pharmaceutical Era, Xew York, N. "\ . 
 Philadelphia Chamhcr of Commerce News Bulle- 
 tin, Philadelphia, Pa. 
 Philadeijjhia Gazeta Ludowa, Philadelphia. Pa. 
 Philadelphia Protestant Federation, Phila.. Pa. 
 Photo Craft :Magazine, Ann Arbor, ^Nlich. 
 Photo Era, Boston, Mass. 
 
 Photographic Journal of America, New York. 
 Photo Miniature, New York, N. Y. 
 Photo Play World, Philadelphia, Pa. 
 Pioneer Western Lumberman, San Francisco. 
 Plainfield Record, Plainfield, N. J. 
 Playthings, New York, N. Y\ 
 Piano Journal, New York, N. Y. 
 Plumbers Trade Journal, New Y^ork, N. Y. 
 Plumbing & Heating Magazine, Phila. Pa. 
 Pocket List of Railroad Ofticials, New York. 
 R. L. Polk Directory, Sioux City, Iowa. 
 R. L. Polk Directory, New York, N. Y. 
 Portland Directory, Portland, Me. 
 Portland Grocers & ^Merchants. Portland, Ore. 
 Posselts Textile Journal, Philadelphia, Pa. 
 Poster, Chicago, 111. 
 Potato Magazine, Minneapolis, Minn. 
 Pottery, Glass & Brass Salesman, New "SOrk. 
 Power, Montour Falls, N. Y'. 
 Power Farming Dealer, St. Joseph, iSIich. 
 Power Plant Engineering, Chicago, 111. 
 Power Wagon, Chicago, 111. 
 Premium Buyer, New York, N. Y'. 
 Presto, Chicago, 111. 
 Price Current, Wichita, Kan. 
 Price Current & Grain Reports. Chicago, 111. 
 Printing, New York, N. Y. 
 Printing Art, Cambridge, ]\[ass. 
 Produce Bulletin, New York, N. Y. 
 Produce News, New York, N. Y. 
 Produce Review and American Creamery, New 
 
 York, N.Y. 
 Progressive Merchant, Dallas, Tex. 
 Protected Home Circle Gazette, Sharon. Pa. 
 Public Schools, Denver, Colo. 
 Public Service, Chicago, 111. 
 Public Utilities Reports, Rochester, N. Y. 
 Publishers Weekly, New York, N. Y. 
 Pullman Porters' Review, Chicago, 111. 
 Purchasing Agent, New York, N. \ . 
 Puritan, Pittsburgh, Pa. 
 
 ISION OF ADVERTISING [ 43 
 
 Pythian Record. .Kbcrdeen, Wash. 
 
 llailroad Herald, Atlanta, (ia. 
 
 Railway Age, New ^'ork, N. V. 
 
 Railway Electrical Engineer, New York. N. ^ . 
 
 Railway Journal, Chicago, 111. 
 
 Railway Maintenance Engineer, New York. 
 
 Railway Mechanical Engineer, New York, X . Y. 
 
 Railway Review, Chicago, 111. 
 
 Railway Signal Engineer, New York, N. "\ . 
 
 Railway World, Philadelphia, Pa. 
 
 Reading Labor Advocate. Reading, Pa. 
 
 Real EstateRecord & Builders" Guide, New York. 
 
 Record of Christian Work, Philadelphia, Pa. 
 
 Refrigeration, Atlanta, Ga. 
 
 Refrigerating World, New York. N. Y. 
 
 Reporter. Chicago. 111. 
 
 Retail Baker, Brooklyn, N. Y. 
 
 Retail (^oalman, Chicago. 111. 
 
 Retail Druggist, Detroit, Mich. 
 
 Retail Lumberman, Kansas City, Mo. 
 
 Retail Tobacconist, Long Island City, N. Y. 
 
 Richmond Item, Richmond, Ind. 
 
 Rinaldis Official Guide of Tampa & South Flor- 
 ida, Tampa, Fla. 
 
 Road Maker, Moline, 111. 
 
 Rock Products, Chicago, 111. 
 
 Royal Highlander, Lincoln, Neb. 
 
 Royers Financial Record, Seattle, Wash. 
 
 Roysters Almanac, Norfolk, Va. 
 
 Rubber Age & Tire News, New York, N.Y. 
 
 Rudder, New York, N.Y. 
 
 Rural Delivery Record, York, Pa. 
 
 Safety Engineering, New York, N. Y. 
 
 St. Joseph Service Bureau Bulletin, St. Joseph, 
 Mo. 
 
 St. Louis Commercial News & Labor Gazette, 
 St. Louis, Mo. 
 
 St. Louis Furniture News, St. Louis, Mo. 
 
 Sales Management, Chicago, 111. 
 
 Sample Case, Columbus, Ohio 
 
 San Antonio Inquirer, San .Vntonio, Tex. 
 
 Sanative Medicine Quarterly. Nyack. N. Y. 
 
 San Francisco La Voce de Popolo, San Franci.sco 
 
 San Marcos Times, San Marcos, Tex. 
 
 Santa Fe Magazine. Chicago, 111. 
 
 Sartorial Art Journal, New York, N. Y . 
 
 School Arts Magazine, Cleveland, Ohio 
 
 School Education, ^Nlinneapohs, ^linn. 
 
 School Index, Cincinnati, Ohio 
 
 School Review, Chicago, 111. 
 
 Seamen's Journal, San Francisco, Cal. 
 
 Sewing ^Machine Times, New York, N.Y. 
 
 Shears, Lafayette, Ind. 
 
 Sheet jMetal, New York, N. Y. 
 
 Shepard's Citations, New York, N. \ . 
 
44 
 
 GOVERNMENT WAR ADVERTISING 
 
 Shoe and Leather Facts, Philadelphia, I'a. 
 
 Shoe and Leather Reporter, Boston, ^lass. 
 
 Shoe Findings, Chicago, 111. 
 
 Shoe Repairer & Dealer, Boston, ^lass. 
 
 Shoe Repair Shop, St. Louis, Mo. 
 
 Shoe Retailer, Boston, ]\lass. 
 
 Shreveport Royal Banner, Shrevei)ort, La. 
 
 Signs of the Times, Cincinnati, Ohio 
 
 Silent Partner, New York, N. Y. 
 
 Silk, New York, N. Y. 
 
 Simmons Spice Mill, New York, N. Y. 
 
 Sioux Falls Journal, Sioux Falls, S. D. 
 
 Soap Gazette and Perfumer, New York, N. Y. 
 
 Soda Dispenser, Atlanta, Ga. 
 
 Soda Fountain, New York, N. Y. 
 
 Soft Drink Journal, Chicago, 111. 
 
 South American, New York, N. Y. 
 
 Southern Architect & Builders News, Atlanta. 
 
 Southern Banker, Atlanta, Ga. 
 
 Southern Carbonator & Bottler, Atlanta, Ga. 
 
 Southern Christian Advocate, Anderson, S. C. 
 
 Southern Christian Recorder, Nashville, Tenn. 
 
 Southern Clinic, Richmond, Ya. 
 
 Southern Engineer, Atlanta, Ga. 
 
 Southern Grain & Flour Journal, Kansas City. 
 
 Southern Lumberman, Nashville, Tenn. 
 
 Southern Medical Journal, Birmingham, Ala. 
 
 Southern Pharmaceutical Journal, Dallas, Tex. 
 
 Southern School Work, Alexandria, La. 
 
 Southern Textile Bulletin, Charlotte, N. C . 
 
 Southern Tobacco Journal, Winston Salem, N. C. 
 
 Southwestern Grain & Flour Journal, Wichita, 
 
 Kan. 
 Southwestern Retailer & jNIfr., Dallas, Tex. 
 Sovereign Visitor, Omaha, Neb. 
 Spatula, Boston, Mass. 
 Spirit of Missions, New York, N. Y. 
 Spokesman, Cincinnati, Ohio 
 Sporting Goods Dealer, St. Louis, Mo. 
 Sporting Goods Sales Journal, New York, N. Y. 
 Standard, Boston, Mass. 
 
 Starchroom Laundry Journal, Cincinnati, Ohio 
 State Federationist, New York, N. Y. 
 State Guard News, New Haven, Conn. 
 Steam, New York, N. Y. 
 Steam Shovel & Dredge, Chicago, III. 
 Steel & Garnett, Philadcl])hia, Pa. 
 Steel & Metal Digest, New York, N. Y. 
 Stone, New York, N. Y. 
 Street Railway Bulletin, Boston, Mass. 
 Successful Banking, Beiilou ILirbor, Midi. 
 Suffolk Herald. Suffolk, Va. 
 Sugar, New York, N. Y. 
 Sunnysidc, New York, N. Y. 
 Sunshine Bulletin, New York, N. Y. 
 Superintendent & Foreman, Boston, Mass. 
 
 Swedish American Trade Journal, New York. 
 
 Sweets, Atlanta, Ga. 
 
 Talking Machine Journal, New York, N. Y. 
 
 Talking ^Nhichinc World, New York, N. Y. 
 
 Taylor Nasinec, Taylor, Texas 
 
 Tea & Coffee Trade Journal, New York, N. Y. 
 
 Telegraph & Telephone Age, New York, N. Y. 
 
 Telephone Engineer, Chicago, 111. 
 
 Telephone News, Philadelphia. Pa. 
 
 Telephony, Chicago, 111. 
 
 Temperance Cause, Boston, Mass. 
 
 Texas Medical Journal, Austin, Texas 
 
 Texas Municipalities, Austin, Texas. 
 
 Texas Odd Fellow, Dallas, Texas 
 
 Textile American, Boston, ]Mass. 
 
 Textile Colorist, Philadelphia, Pa. 
 
 Textile ^Manufacturer, Charlotte, N. C. 
 
 Textile Review, Boston, Mass. 
 
 Textiles, Boston, Mass. 
 
 Textile Worker, New York, N. Y. 
 
 Textile World Journal, New York, N. Y. 
 
 Therapeutic Gazette, Detroit, Mich. 
 
 Tiffin Daily Tribune, Tiffin, Ohio 
 
 Timberman, Portland, Ore. 
 
 Tobacco Leaf, New York, N. Y. 
 
 Tobacco News, Philadelphia, Pa. 
 
 Tobacco Worker, Louisville, Ky. 
 
 Tobacco World, Philadelphia, Pa. 
 
 Toledo Anieryka Echo, Toledo, Ohio 
 
 Tomo, Honolulu, Hawaii 
 
 Toys and Novelties, Chicago, 111. 
 
 Tractor and Gas Engine Review, ^ladison. Wis. 
 
 Tractor & Trailer, New York, N. Y. 
 
 Trade Outlook, Louisville, Ky. 
 
 Tradesman, Omaha, Neb. 
 
 Traffic Bulletin, Chicago, 111. 
 
 Traffic World, Chicago, 111. 
 
 Transfer & Storage, New York, N. Y. 
 
 T. P. A. j\Ligazine, St. Louis, Mo. 
 
 Travelers Railway Guide, New York, N. Y. 
 
 Trunks, Leather Goods and LTmbrellas, Phila- 
 delphia, Pa. 
 
 Trust Companies Magazine, New York, N. Y. 
 
 Twin City Commercial Bulletin, St. Paul, ^linn. 
 
 Typograi)hical Journal, Indiana{)olis, Ind. 
 
 Typewriter Topics, New York, N. Y. 
 
 Union Labor .Vdvocate, Chicago, 111. 
 
 Union Labor Bulletin, Newark, N. J. 
 
 Union Postal Emiiloye, Washington, D. C. 
 
 Union Reporter, Pittsbiu'gh, Pa. 
 
 Linited Forester, Chicago, 111. 
 
 United Presbyterian, Pittsburgh, Pa. 
 
 United States Su]jremc ( 'ourl .\dvance Oi)inions, 
 Rochester, N. Y. 
 
 United Stales Trade Reporter, Cincinnati, Ohio 
 
 U.S. Tobacco Journal, New York, N. Y. 
 
REPORT OF THE DIV 
 
 Fiiiversal Engineer, New York, X. Y. 
 
 N'ehicle Journal, Dallas, Texas 
 
 Vehicle Monthly, Philadeli)hia, I'a. 
 
 Veneers, Indianajxilis, Ind. 
 
 Vermont ^Medicine, Rutland, \ t. 
 
 Violin World, New York, N. Y. 
 
 Walden Stationer and Printer, New York, N. Y. 
 
 Walther League Messenger, Milwaukee, AVis. 
 
 War Cry, New York, N. Y. 
 
 Warm Air Heating & Sheet ^Tetal Journal, 
 
 Philadelphia, Pa. 
 Waste Trade Journal, New York, N. Y. 
 Watts Official Railway Guide, Atlanta, Ga. 
 West Coast Lumberman, Seattle, Wash. 
 Western Builder, Milwaukee, Wis. 
 Western Christian Advocate, Cincinnati, Ohio 
 Western Confectioner, Seattle, Washington. 
 Western Contractor, Kansas City, Mo. 
 Western Druggist, Chicago, 111. 
 Western Drug Record, Kansas City, ]Mo. 
 Western Engineering, San Francisco, Cal. 
 
 TSION OF ADVERTISING [ 4.5 
 
 Western Funiilurc Review, Portland, Ore. 
 
 Western Hotels and Travel, San Francisco, Cal. 
 
 Western ^ledical Review, Omaha, Neb. 
 
 Western Medical Times, Reno, Nev. 
 
 Western Motor, Seattle, Wash. 
 
 Western Motor and Garage, Seattle, Wash. 
 
 Western Tobacco Journal, Cincinnati, Ohio 
 
 Western Trade Journal, Chicago, 111. 
 
 Wilton Star, Wilton, Conn. 
 
 Wireless .\ge, New York, N. Y. 
 
 Wisconsin Motorist, Milwaukee, Wis. 
 
 Women's Wear, New York, N. Y. 
 
 Woodman Journal, Dallas, Texas 
 
 Wood Turning, Milwaukee, Wis. 
 
 Woodworker, Indianapolis, Ind. 
 
 Wood Working ^fachinery List, Chicago, 111. 
 
 Wright Directories, Milwaukee, Wis. 
 
 Yachting, New York, N. Y^ 
 
 Yankton Press & Dakotan, Yankton, S. D. 
 
 Year Book, Camden, N. J. 
 
 Y. M. II. A. Bulletin, New York, N. Y. 
 
 House Organs 
 
 Addressographer, Addressograph Company, 
 
 Chicago, 111. 
 Alabama Monthly, Frank Cronk, Denver, Colo. 
 Alpha Aids, Alpha-Portland Cement Company, 
 
 Easton, Pa. 
 Aluminum Bulletin, Aluminum Co. of America, 
 
 Massena, N. Y. 
 Aluminum Cooking House Organ, Aluminum 
 
 Cooking Utensil Co., New Kensington, Pa. 
 .\luminuni Cooking Utensil Weekly Bulletin, 
 
 Aluminum Cooking LUensil Co., New Kensing- 
 ton, Pa. 
 American Sugar Bulletin, American Sugar 
 
 Refining Co., New York, N. Y. 
 Anderson Shoe Co. House Organ, Baltimore, Md. 
 Arrow, City Athletic Club, New York, N. Y. 
 Arrow, Pierce Arrow Motor Car Co., Buffalo, 
 
 New York. 
 Atlantic Connecting Rod, Atlantic Refining Co., 
 
 Philadelphia, Pa. 
 Baltimore & Ohio Employes Magazine, Balti- 
 more, Md. 
 Birmingham, Ala., Chamber of Commerce House 
 
 Organ, Birmingham, Ala. 
 Boston Blue Bulletin, Hill Clarke & Co., Inc., 
 
 Boston, Mass. 
 Brownings Magazine, Browning King Co., New 
 
 York, N. Y. 
 Budget, ^Maryland Casualty Co., Baltimore, ]\Id. 
 Building Service, Builder's & Trader's Exchange, 
 
 Grand Rapids, Mich. 
 
 Bulletin, Jack Wolf, San Quentin, Cal. 
 Bulletin of Illinois Federation of Women's Clubs, 
 
 Chicago, 111. 
 Bulletin of Wholesale Coal Trade Association, 
 
 New York, N. Y. 
 Bulletin of Womans Club, Evanston, 111. 
 B. V. Dealer, B. V. D. Company, New York. 
 Carter Times, Carter White Lead Co., Chicago, 
 
 111. 
 Chameleon, The Sherwin-Williams Co., Cleve- 
 land, Ohio 
 Cherry Circle, Chicago Athletic Association, 
 
 Chicago, 111. 
 Cherry Circle, J. G. Cherry Co., Cedar Rapids, 
 
 la." 
 Chicago Bonding & Insurance Co. House Organ, 
 
 Chicago, 111. 
 Chicago Paper Co. House Organ, Chicago, HI. 
 Cleveland Enterpri.se, Chamber of Industry, 
 
 Cleveland, Ohio 
 Colgate Clock, Colgate & Company, Jersey City, 
 
 N. J. 
 Columbian Crew, C\)lunibian Rope Co., .\ul)urn. 
 
 New York. 
 Commercial Journal, Marshalltown Club, Mar- 
 
 shalltown, la. 
 Comstock Electrifier, L. K. Comstock Co., 
 
 New York, N. Y. 
 Concrete Builder, Portland Cement Association, 
 
 Chicago 111. 
 
4() 
 
 GOVERN MEXT WAR ADVERTISING 
 
 Coiisolidatoil Dental Manufactiiriiii; ("o. House 
 
 Organ, New York, X. Y. 
 Contacl, Westingliouse Eleelric \- Maiiiiractiir- 
 
 \nji Co., East Pittsburgh, Pa. 
 Crown, Crown Cork & Seal Co., Baltimore, Md. 
 Crown Topics, Crown Cork & Seal Co., Haiti- 
 more, Md. 
 Demonstration, L. C. Smith & l?ros., Syracuse, 
 
 Xew York. 
 Dewey Doing.s. Dewey Portland Cement Co., 
 
 Kansas City, Mo. 
 D. C. House Organ, Diamond Crystal Salt Co., 
 
 St. Clair, Mich. 
 DuPont ^lagazine, E. I. DuPont de Xemours 
 
 & Co., Wilmington, Del. 
 Dutch Bov Painter, Xatioual Lead Co., Xew 
 
 York, n'. Y. 
 Edi.son Round Tal)le, Commonwealth Edison 
 
 Co., Chicago, 111. 
 Edison Sales Builder, Edison Lamp \\'orks of 
 
 tiie (leneral Electric Co., Harrison, N. J. 
 Electric Bulletin, Boston Last Co., Boston, 
 
 Mass. 
 Express Messenger, American Railway Express 
 
 Co., Xew York, X. Y. 
 Field Notes, Northwestern Mutual Life Insur- 
 ance Co., Milwaukee, Wis. 
 For Instance, McClure's Magazine, Xew York. 
 Fruit Dispatch, Fruit Dispatch Co., Xew York. 
 Fulton Facts, Frank Cronk, Denver, Colo. 
 Furrow, Deere & Co., Moline, 111. 
 Gas Defense, Gas Defense Plant, Long Island 
 
 City, X. Y. 
 G. E. Advertiser, General Electric Company, 
 
 Schenectady, X. Y. 
 Cood Fixtures, W. B. McLean Manufacturing 
 
 Co., Pittsburgh, Pa. 
 (!rai)hite, Joseph Dixon Crucible Co.. Jersey 
 
 City, X. J. 
 Gray & Dudley Catalog, (iray & Dudley Co., 
 
 Xashville, Tenn. 
 Hackle Pin, Columbian Rope Co.. .Vuburn, X.Y. 
 Hartford .Vgent, Hartford Fire Insurance Co., 
 
 Hartford, Conn. 
 Haverslicks Monthly, Frank Cronk, Denver, 
 
 Coh>. 
 Ilaynes J'ioneer, llaynes .\.utomoi)ilc Co., 
 
 Kokomo, Ind. 
 Headlight, American Locomotive Co., Xew 
 
 York, X. Y. 
 House of Hubbell House Organs. House of 
 
 Hubbell, Cleveland, Ohio 
 Hymans (inide, I'rank Cronk, Denver. Colo. 
 Industrial Banker, iTiduslrial Loan & (Inaranty 
 
 Co., Chicago, 111. 
 In Trench & Turret, .Vrmstrong Cork Co., 
 
 Pittsburgh, Pa. 
 Joplin Magazine, Frank Cronk, I)en\cr, Colo. 
 
 L. I. W. Xews, Lancaster Iron Works. Lan- 
 caster, I'a. 
 Lightning, J. .\. Fay & l^gan Co., Cincinnati, 
 
 Ohio 
 Long Island Breeze, Fulton Motor Truck Co., 
 
 Farmingdale, X. Y. 
 Lubrication, Texas Company, Hoiiston. Texas 
 ^lagnet, Frank Cronk, Denver, Colo. 
 Mohawk Tire Bulletin, Mohawk Tire & Rubber 
 
 Co., Akron, Ohio 
 Moos Trade Tips, J. B. Moos Company, 
 
 Cincinnati, Ohio 
 Morse Dry Dock Dial, Morse Dry Dock & 
 
 Repair Co., Brooklyn, X. Y. 
 Mortar, Watervliet Arsenal, Watervliet, X. Y. 
 Murphy Chair Co., House Organ, Detroit, ^lich. 
 N'aco Xews, Xatioual Malleable Castings Co., 
 
 Cleveland, Ohio 
 Xatioual Association of Bedding Manufacturers 
 
 House Organ, Chicago, 111. 
 National Dental .\ssociation House Organ, 
 
 Chicago, 111. 
 Xatioual News, National Refining Co., Cleve- 
 land, Ohio 
 National Paper Products Co. House Organ, 
 
 San Francisco, Cal. 
 Xational Service ^lagazine, Xational Service 
 
 Life Society, Rochester, X. Y. 
 Xatural Ice Bulletin, Xatural Ice Association of 
 
 America, Xew York, X. Y. 
 Xebraska Manufacturer, Xebraska Manufac- 
 turers Association, Lincoln, Xeb. 
 Xeponset Review, Bird & Son, East Walpole, 
 
 Mass. 
 Xew Era Man, New Era ^lanufactiu-ing Co., 
 
 New York, X. Y. 
 Xo-Vary Yim, Xo-Vary Products Co., Minne- 
 
 ai)olis, Minn. 
 Oldsmobile Pacemaker, Oldsmobile Co., Lansing, 
 
 Mich. 
 Optimist, Eli Bridge Co., Roodhouse, 111. 
 Old Patriots Herahl, Stehli Silks Cori)oration, 
 
 Lancaster, Pa. 
 Pacific Coast Shipbuilding Co. House Organ, 
 
 San Francisco, ( 'al . 
 Partners, Baker-Nawler Co., Benton Ilarlior, 
 
 Mich. 
 Pen Prophet. L. E. Waterman Co., New York, 
 
 X. Y. 
 Pierce .Vrrow Salesman, Pierce Arrow Motor 
 
 Car Co., Buffalo, X. Y. 
 Pointers, Schuh Drug Co., Cairo, 111. 
 Protection, Maryland Casualty (^o., Baltimore, 
 
 ^hl. 
 Punch, LeRoy Sargent & Co., Inc., Xew York, 
 
 X. Y. 
 Purple Ribbon, South Bend Watc'h Co., South 
 l$end, Ind. 
 
REPORT OF rilK DIVISION OF ADVFRTISINCx 
 
 47 
 
 Quality Talks. Cram- & Hrcod MamilacUiriiig 
 Co., ('iiiciiiiiali, Oliio 
 
 Ui-pairs & Now Tarts, Aiulcrsoii Machiiu' & 
 Foundry Co., Anderson, S. ('. 
 
 Rock Island Magazine, Rock Island Railroad, 
 Chieago, 111. 
 
 Royal Tiger, Royal Tailors, New York, N. Y. 
 
 Sales Book ^Manufacturers Association House 
 Organ, (^hicago. 111. 
 
 Safety Hints, Wliitaker-Glessner Co., AVheeling, 
 W." Va. 
 
 Sales Letter, Westinghouse Electric & Manu- 
 facturing Co., Pittsburgh, Pa. 
 
 Scovill Manufacturing Co. House Organ, Water- 
 bury, Conn. 
 
 Searchlight, Si)erry Gyroscope Co., Brooklyn. 
 N. Y. 
 
 S. C. Bulletin, Stromberg-Carlson Telephone 
 Manufacturing Co., Rochester, N. Y. 
 
 Seaco Way, Seamans & Cobb Co., Boston, Mass. 
 
 Shenandoah Valley National Bank House Organ, 
 Winchester, Va. 
 
 Shield, Levey Printing Co., Indianapolis, Ind. 
 
 Shur-on Chronicle, E. Kirstein Sons Company, 
 Rochester, N . Y. 
 
 Simonds House Organ, Simonds Manufacturing 
 Co., Fitchburg, Mass. 
 
 Southwest Photo, C. Weich.sel Co., Dallas, Texas 
 
 Sperry & Hutchinson House Organ, New York. 
 
 Standard Cog, Standard .Vccidciil Insurance Co., 
 
 Detroit, Mich. 
 Steel Fihngs, Art ^Metal Construction Co., 
 
 Jamestown, N. Y. 
 Stewart Monogram, Stewart Manufacturing Co., 
 
 Waterloo, la. 
 Tailor Talk, Marks & Brown, Chicago, 111. 
 Texaco Star, Texas Company, Houston, Texas 
 Thrift Topics, First National Bank, Farrell, Pa. 
 Two Bits, Hibbard, Spencer, Bartlett & Co., 
 
 Chicago, 111. 
 V. S. L., United States Light & Heat Corpora- 
 tion, Niagara Falls, N. Y. 
 Walk-Over Shoe Prints, Walk-Over Shoe Co., 
 
 Campello, ^lass. 
 Warners Monthly Advertising Program, Warner 
 
 Brothers Co., New York, N. Y. 
 Weaver Piano Co. House Organ, York, Pa. 
 Western Electric News, Western Electric Co., 
 
 New York, N. Y. 
 Westinghouse Electric & Manufacturing Co. 
 
 Stock Sheet, Pittsburgh, Pa. 
 Westinghouse Electric News, Westinghouse Elec- 
 tric & Manufacturing Co., Pittsburgh, Pa. 
 Wood Construction, Ohio Association of Retail 
 
 Lumber Dealers, Xenia, Ohio 
 Wright-Martin Aircraftings, Wright-Martin Air- 
 craft Corporation, New Brunswick, N. J. 
 
 College Papers 
 
 .Vlumni News, New York I'niversity, New York, 
 
 N. Y. 
 Amherst Graduates Quarterly , Springfield, Mass . 
 Bowdoin Orient Weekly, Bowdoin College, 
 
 Brunswick, ^le. 
 Brown & White, Lehigh University, South 
 
 Bethlehem, Pa. 
 Brown Herald, Brown Univ., Providence, R.I. 
 Caduceus of Kappa Sigma, Cincinnati, Ohio 
 Calvin College Chimes, Calvin College, Grand 
 
 Rapids, Mich. 
 The Campus, City College of New York., N. Y. 
 Colby Echo, Colby College, Waterville, Me. 
 Columbia Spectator, Columbia University, New 
 
 York, N. Y. 
 Cornell Daily Sun, Cornell University, Ithaca, 
 
 N. Y. ■ 
 Cornell Widow, Cornell University, Ithaca, N.Y. 
 Daily Cardinal, University of Wisconsin, Madi- 
 son, Wis. 
 Daily Illini, University of Illinois, Champaign, 
 
 111'. 
 Daily Maroon, University of Chicago, Chicago, 
 Ilf. 
 
 Daily Nebraskan. University of Nebraska, Lin- 
 coln, Neb. 
 Daily Orange, Syracuse University, Syracuse, 
 
 n". Y. 
 
 Darthmouth Inc. Darthnu)uth College, Hanover, 
 N. H. 
 
 Delta Upsilon Quarterly, New York, N.Y. 
 
 Gargoyle, University of Michigan, Ann Arbor, 
 :\Iich. 
 
 Georgetown College Journal, Georgetown Col- 
 lege, Washington, D. C. 
 
 Harvard Crimson, Harvard University, Cam- 
 bridge, Mass. 
 
 Harvard Lampoon, Harvard University, Cam- 
 bridge, Mass. 
 
 High School Life, Chicago, 111. 
 
 Hill School News, Hill School, Pottstown, Pa. 
 
 Indian Leader, Haskell Institute, Lawrence, 
 Kans. 
 
 Indian School Journal, Indian School, Chilocco, 
 Okla. 
 
 Indiana Student, I'niversity of Indiana, Bloom- 
 ington, Ind. 
 
48 
 
 GOVERNMENT WAR ADVERTISING 
 
 Johns Hopkins News Letter, Jolins Hopkins 
 University, Baltimore, Md. 
 
 Journal of College Alumnae, Ithaca, N. Y. 
 
 Lawrentian, Lawrence College, Ap])leton, ^^'is. 
 
 Maine Cam])ns, University of ]\Lune,()rono, Me. 
 
 Mary Baldwin Miscellany, Mary Baldwin Semin- 
 ary, Stanton, Va. 
 
 Alichigan Agricultural College Record. Micliigan 
 Agricultural College, East Lansing, ^lich. 
 
 Michigan Technic, L^niversity of Michigan, Ann 
 Arbor, Mich. 
 
 Minnesota Daily, LTniversity of ^linnesota, 
 Minneapolis, IMinn. 
 
 Mt. Holyoke Monthly, Mt. Holyoke (^ollege. 
 So. Hadley, Mass. 
 
 !Mt. Holyoke News, Mt. Holyoke College, So. 
 Hadley, Mass. 
 
 Native American, LTnited States Indian Train- 
 ing School, Phoenix, Ariz. 
 
 Ohio Wesleyan Transcri|)t, Ohio ^^esleyan 
 University, Delaware, O. 
 
 Oracle, Henderson Brown College, .Vrkadelphia, 
 Ark. 
 
 Orange Peel, Syracuse LTniversity , Syracuse . X . Y . 
 
 Pelican, T'^niversity of (California, Berkeley, Cal. 
 
 Princeton Alumni Weekly, Princeton University, 
 Princeton, N.J. 
 
 Prospect, Manual Training Higli Scliool, Brook- 
 lyn, N. Y. 
 
 Red and Blue, University of Pcnnsvlvania. 
 Philadelphia, Pa. 
 
 Reserve Weekly, Western Reserve I'niversity, 
 Cleveland, Ohio 
 
 Silver and (iold, I'niversity of Colorado, 
 Boulder, Colo. 
 
 South Dakota State College Alumnus, Brook- 
 ings, S. Dak. 
 
 Smith Weekly, Smith College, Northampton, 
 Mass. 
 
 Stanford Illustrated Review, Leland Stanford 
 University, Stanford, Cal. 
 
 Student Life. Washington ^'niversit^■, St. Louis, 
 Mo. 
 
 Syracusan, Syracuse Lhiiversity, Syracuse, N. Y. 
 
 The Tech, Massachusetts Institute of Tech- 
 nology, Cambridge, Mass. 
 
 Tiger, (^lemson College, Clemson, S. C. 
 
 University Weekly, University of Arkansas, 
 Fayetteville, Ark. 
 
 Vassar Miscellany Monthly, Vassar College, 
 Poughkeepsie, N. Y. 
 
 Vermont Cynic, University of Vermont, Bur- 
 lington, ^'t. 
 
 Watch Tower, Rock Island High School, Rock 
 Lsland, 111. 
 
 Wellesley College News, Wellesley, Mass. 
 
 Yale Record, Yale U^niversity, New Haven, 
 Conn. 
 
 Outdoor and Poster Advertising 
 
 Thomas Cusack Co., Chicago, III. 
 O. J. Gude Co., New York, N. Y. 
 
 Poster Ad\ertisinij 
 Chicago, 111. 
 
 Association, 
 
 Street Car Advertising 
 
 Broadway, Subway and Home Borough Adver- 
 tising Co., Inc., New York, N. Y. 
 Eastern Advertising Co., Boston, Mass. 
 
 Interl)orough Ra])id Transit Co., New York. 
 New York City Car Advertising Co., New York. 
 Public Service Corporation, Newark, N. J. 
 
9UO.U8 U. S. Committee on Public \ 
 
 U n3g Information 
 
 C. 3 
 
 Government war advertising. 
 
 Library 
 American Association of Advertising Agencies 
 
 New York. New York