4a 8 1938 W1rawv AMERICAN GUIDE SERIES \" Higbwa»« Railroad* —f—(—i— tvale 1 •: .ntn I3m,e 13 The U. iS. Census of Business of 1935 reported that 29 wholesale establishments in Mitchell had a total net sales of $2,915,000. These companies gave employment to 135 work¬ ers and had a total pay roll of $199,000 for the year. Retail. Mitchell's retail trade .area, as specified by the Audit Bureau of Circulations, extends into 14 South Dakota counties—Davison, Hanson, McCook, Aurora, Hutchinson, Sam- born, Miner, Jerauld, Douglas, Charles Mix, Gregory, Brule, Buffalo, and Lyman. Although the raising of corn, wheat, and feed provides the major income during normal years for the 114,000 people who live within this region of diversified farming, yet the sales of livestock, poultry, and butterfat adld thousands of dol¬ lars to it each month. The city has 225 retail establishments, and retail sales average $6,000,000 annually. The volume reported by the U. S. Census of Business for 1985 was $6,24.6,000; there were 193 proprietors listed, and 712 employees, with a total payroll of $581,000. According to the business census, the 20 automotive deal- ens led the local retail industries with a sales volume of $1,329,000, >and. the 57 grocery and food stores were next with $986,000. Over the same period, seven general merchandise stores had a sales volume of $968,000. Mitchell has 29 cafes, lunchrooms, and cocktail bars, in¬ cluding more than 10 first class restaurants. With their regular patronage increased through the holding of numerous conventions in the city, and through a large seasonal trade from tourists en route to the Black Hills, the total volume of annual sales for this division of retail business is $387,090. The following tabulation lists the types of retail business in Mitchell, shows the 1935 volume of business, and gives the number of employees and the amount of the nay rolls. No. of Propri - Em- Total Kind of business firms Sales etors ploy's Payroll Food stores .. . 57 $ '986,000 56 84 $ 60,000 Eating, drinking places .... 29 337,000 32 103 46,000 General merchandise group 7 968,000 125 87,000 Apparel group 16 695,000 6 94 77,000 Automotive group 20 1,329,000 16 104 108,000 Filling stations 35 502,000 34 52 49,000 Fu/rnitura-bousehold- raddo 10 224,000 5 33 37,000 Lumber-building hardware 18 460,000 11 35 42,000 Drug stores 6 227,000 6 25 26,000 Liquor stores (packaged) 3 53,000 2 7 5,000 Other stores 25 465,000 25 50 38,009 Total 225 6,246,000 193 712 581,000 14 Professional men. Mitchell has always had many college- trained men among its residents. In 1880 the Government Land Office was opened in Mitchell and only college, graduates were employed. Today, in addition to teachers, ministers, and specialists in commodity .business, there are 19 attorneys, 16 physicians, 11 dentists, 15 newspapermen and writers, 2 architects, 5 realtors, 50 insurance men, and scores of office men and women. There is an abundant supply of craftsmen and of unskilled labor in Mitchell. EDUCATION The early residents of Mitchell lost no time in getting their schools started and spared no pains or expense in keep¬ ing them up-to-date and adequate for the needs of the grow¬ ing city. The first public school classes were held during the winter of 1870-80, the year the town was founded, in a Presbyterian chapel on Main Street, and the first school building, the old' Whittier grade and high school, was built in 1880 on the grounds now occupied by the Junior High School. Today the public schools of Mitchell, four grade schools and one Junior and one .Senior High School, are of brick and stone construction with actual valuation of $940,000. The total en¬ rollment is 1,828 and there are 73' instructors and one school nurse.. The Senior High School is a member of the North Central Association of 'College® and Secondary Schools with a first-class rating, and its athletic field, lighted for night games, is one of the best in the State. A Catholic parochial school was started in Mitchell in 1885 and has grown to include the grades', four years of high school and two years of college. The first building was a small hrick structure erected in. 1900 adjoining the Hcly Fami¬ ly Church, where the school still stands. The enrollment in¬ creased rapidly, in 1912 the present $150,000 building was erected, and Notre Dame Academy was officially opened in 1913. At present the institution has an average enrollment of 550 students, with 21 instructors. Dakota Wesleyan, a four-year Methodist university, was officially opened for instruction in 1885 and since that time has grown steadily, not only in buildings a.nd enrollment, but also in academic accred-itment and scholastic standing. Start¬ ing with one building, which later burned to the ground, the school has expanded until it now has eight buildings and a shady, landscaped campus of 20 acres. Since 1886 the Uni- 15 CITY HALL LAKE MITCHELL JSINESS DISTRICT vensity has been under the control of a Board of Directors elected by the Methodist Conference, but students of any die- nomination may attend. To complete the outline of educational facilities in Mit¬ chell there is the Mitchell Business College, a privately-own¬ ed institution giving a two-year business course, accredited by the National Association of Accredited Commercial Schools. It has both day and night classes, with an average yearly en¬ rollment of 150 students. There are five instructors. RECREATION AND AMUSEMENTS Mitchell has an extensive park system of 1,300 acnes, di¬ vided into five parks ranging from three to 1,250' acres in size. Lake Park and iHitohcock Park are the outstanding units of this park system, with facilities for golf, tennis, baseball, soft ball, swimming, boating, fishing, ice skating, lawn bowling, horseshoe pitching, skeet shooting and horseback riding. East Sidle, West Side, and South Side parks provide various sec¬ tions of the city with shade trees, play-ground equipment, wad¬ ing pools, picnic grounds and tables, and restrooms. City bowling leagues for men and women have a regular schedule of matches throughout the winter and compete with teams from other cities. A community recreation room at 122 South Main .Street, operated with the aid of the Works Progress Administration, provides free public facilities each day for reading, table tennis, billiards and other games, and the local Y. M. C. A. has a well equipped recreation rcom for¬ me rubers. During the 1936 and 1937 season® Mitchell was a member of the Nebraska Baseball League and will probably resume play in 1939 following a year's absence because of complica¬ tions among "farm ' clubs in higher leagues with which Mit¬ chell had working agreements. A local hockey team schedules games with teams from surrounding towns each winter, and there are several community basketball and volley ball teams in action during the season. The Municipal Band of forty pieces gives weekly ooen-air concerts during the summer, in addition to playing for many public meetings and assemblies throughout the year. Three modern theatres, with a total seating capacity of approximately 2,000, serve the city's movie fans, and the Corn Palace, wiith its 50x46 foot stage and 5,000 seats, provides ade¬ quate auditorium facilities. Dances are held at the Corn Pal¬ ace and at Dreamland, a public hall operated by the American Legion. 18 POINTS OF INTEREST 1. THE CORN PALACE (Main St. and 6th Ave.) The plan of a Corn Palace for Mitchell originated with a conversation between two Mitchell residents in the summer of 1892. The idea was advanced that it would' hie a good move to establish >a corn palace on the lines of the one recently abandoned iby Sioux City. The following' day, August 1, a group of businessmen canvassed the town and secured sub¬ scriptions of $3,700 and that nigbt an organization meeting was held and 'Committees were chosen to carry out various phases of preliminary work. By the last of September a building, 66x100 feet, was erected on the northeast corner of Main Street and Fourth Avenue. It was covered on the out¬ side with corn, worked out in geometric designs with varying shades of the grain and inside it was decorated with am in¬ genious assortment of corn products, fabricated by the women of Mitchell. The Iowa State Band' and two South Dakota bands were obtained and the 'attendance of 'outstanding bands became a characteristic feature of Corn Palace Week for the next thirty years. The second Corn Palace celebration was held the follow¬ ing year at the same time, the last week in September. An addition, 42x1100 feet, was put up on the north side of the original building. The Regimental Band from 'Lynn, Mass., ■and two other bands were imported. The celebration lasted ten days. Although a preliminary meeting was heild' the fol¬ lowing year, it was decided bo forego the Corn Palace cele¬ bration on account of the prevailing hard times and low prices. So fior six years the Corn Palace stood unused, except for oc¬ casional meetings of various kinds. In 1898 the five-year-old corn decorations were ripped off and the building painted. In 1900 the Corn Palace celebrations were resumed, and, with the exception of 1901. they have been held .annually ever since. By 1905 the building was unable to accommodate the ever- increasing crowds. So in tihie summer o