\Vi^-r l'-'^ ■'>*:' ^'^..^HR wSS SHmt ^^ SHmi ' :-'!SMBKiE^!iSa^''ja BERKELEY CALIFORNIA BY WELLS DRURY Secretary of the Berkeley Chamber of Commerce "How far is it to Berkeley?" — King Richard II., act ii., scene 3. North latitude 37° 52 ' 23". 6. Longitude west from Greenwich 122° 15' 40". 8. Thirty-tive minutes from San Francisco. ISSUED BY SUNSET MAGAZINE HOMESEEKERS' BUREAU SAN FRANCISCO, CALIFORNIA FOR THE BERKKr.EY C Ii A M H E R OF COMMERCE / o ►.^' .^;/^ •'■■i{^riYf.'-iatfatfg-ii K'.i«Ai'/js:»vt:yrv,;'f--v- ^ .. w , : '--^vr '''. "'' *",•>■£ THE SANTA FE RAILROAD STATION. THIS CITY HAS AT HAND SEVERAL MAJOR RAILROAD SYSTEMS that appeal to minds devoted to the higher calHngs, as well as to the practical, every-day affairs of modern times. So varied are the offerings of instruction that there is no branch of inquiry which may not be pursued with advantage in Berkeley. The public school department of Berkeley leads in important particulars. So favorably are these schools known abroad that families come here from all parts of the state in order to place their children in the various classes. These elements have contributed to the creation of a community of culture and refinement. Social conditions are all that can be desired. Superior Transportation. Berkeley's substantial prosperity is increased and made more sure by the superior transportation facilities enjoyed by the people. Electric power is used exclusively for the urban and inter-urban trains and cars. This table gives an idea of the passenger service : Passenger trains between Berkeley and San Fraiu-isco, daily 630 Trolley cars between Berkeley and Oakland, daily 2.'iOO Electric cars operating entirely in Berkeley, cross-town and extensions 536 Experts in transportation declare that no other community of similar size in America is served so well and so economically as Berkeley. The trip from Berkeley to San Francisco is made in thirty-five minutes. The fare is ten cents ; by commutation, five cents. From Berkeley to the center of Oakland the time is twenty-five minutes or less; fare, five cents. For five cents the trip may be made to Alameda, Fruitvale, Dimond, and other points. The thriving cities of Albany and Richmond. I'ullman and Stege. immediately to the north of Berkeley, are reached by means of electric trains and steam railroads. All 5 i'- \->. , these cotiimunities, and San Francisco, contribute to Berkeley's population. A person having- business in any of them can live in Berkeley. These conveniences of ingress and egress must be reckoned as advantages of immense significance in a well-ordered life. The householder in this city enjoys the privileges of metropolitan recreations and anuisements while keep- ing a home amid sylvan surroundings — a condition that meets the needs of those who care for the restful atmosphere of a quiet neighborhood after the activities of the day. Two transcontinental railroads that pass through Berkeley — the Southern Pacific and the Santa Fe — carry passengers and freight to and from all parts of the country. The Western Pacific, which has its terminus at Oakland, Berkeley's sister city on the south, contributes its influence to the equaliza- tion of traffic charges. Daily freight-steamer service between Berkeley and San Francisco adds the element of water competition, minimizing freight rates. The San Francisco-Oakland and Terminal Railways Company (known as the Key Route), with a terminus in Berkeley, is planning to extend its lines to the Santa Clara Valley and other parts of the state. The hills dividing the counties of Alameda and Contra Costa have been pierced by a tunnel. Through this, traffic by teams and automobiles is large and is growing. A second tunnel is in course of construction, to be used by an electric railway which will give quick connection between the large cities on the east side of the bay and the agricultural and horticultural valleys beyond. There are a number of centers of social and business activity in Berkeley, the different districts being designated as Alcatraz, Ashby, Dwight Way, Bancroft at Telegraph, Shattuck-Center-University, Berryman, the Circle, Thousand Oaks, University and San Pablo, Virginia, Claremont, Cragmont, North Cragmont, Northbrae, Kensington, Arlington, Boulevard Gardens. Cerrito Park, Berkeley Highlands, Sunset Terrace, Regents' Park, the manufacturing section, along the water front on both sides of the municipal wharf. Weather and Climate. When a stranger is invited to a city his first inquiry is concerning- climatic conditions. He has a right to know something about the weather. Careful observations have been made at the University of California for twenty years, a synopsis of these observations showing that in an average year the rainfall is expected to aggregate twenty-seven inches, and this total is usually reached, insuring prosperity for this region, including, of course, all the cities on the Bay of San Francisco. The weather of the bay region is very much alike — practically the same — though the position of Berkeley insures a temperature slightly higher than that of neighboring communities. Berkeley has been charged with having climate for sale. This is not strictly accurate. You buy or rent your home and get the climate to boot. When you come to Berkeley you get a free prize package of climate with every square foot of land that you acquire, whether by purchase, lease or rent. Nothing could better illustrate the equable conditions here prevailing than the fact that flowers thrive perennially in the open air. Geraniums and similar flowers are plentiful in all seasons. On University Avenue, which is constantly fanned by the fresh breezes that come in from the ocean, there are a number of magnolia trees from thirty to forty feet high that bear fragrant blossoms in winter as in the summer. The higher temperature on this coast is attributed by weather observers to the warm Japan current which constantly sweeps toward California. Official weather reports during the month of January, 1912, show that in the area from the Great Lakes to the Atlantic Coast thermometer readings ranged from eight to twenty-eight degrees below zero, while throughout the Pacific Slope region, from the Mexican line to northern Oregon, the 1^ mrX- temperature stood from twenty-eight to sixty degrees above zero. In Berkeley the coldest snap reported, which lasted less than an hour, gave a record of thirty-four degrees above zero. February is locally regarded as the least enjoyable of all the months, and taking the compendium of the twenty-year rej)orts of this month as a guide a fair idea of the "worst month in Berkeley" may be obtained. Those who live in less favored climes will have difficulty in remembering that all these readings indicate temperature above zero, therefore the fact is emphasized and must not be forgotten in arriving at a just appraisement of the Berkeley climate. METEOROLOGICAL OBSERVATIONS IN BERKELEY FOR FEBRUARY. TWENTY-YEAR MEANS (TEMPERATURE, ALL ABOVE ZERO), DEGREES, FAH. Mean temperature 49 . 1 Highest daily average 56.9 Lowest daily average 41.2 Maximum temperature 66.8 Minimum temperature 35.. 3 Monthly range 31.5 Here is an interesting table which gives an accurate summary of Berkeley temperatures for each month, based on the twenty-year observations : Temperature (Degrees Fah.) above zero Mean temperature Highest daily average Lowest daily average Maximum temperature Minimum temperature Monthly range Means of daily maximum temperature. Means of daily minimum temperature. Mean daily range Greatest daily range Least daily range Jan. Feb. Mar. Apr. May June July 46.4 49.1 .50.1 53.0 56.0 59.2 59.2 54.8 56.9 58.8 61.1 1 65.1 68.0 68.1 39.2 , 41.2 43.0 47.0 1 51.0 .54.1 55.1 61.1 66.8 70.3 76.1 81.6 85.0 84.5 ,T1.9 35.3 37.2 40.0 43.7 47.0 49.4 27.2 31.5 33.1 36.1 37.9 38.0 35.1 53.4 ,57.3 58.8 63.0 66.1 70.9 70.4 41.8 44.3 45.2 47.0 49.5 52.5 53.4 11.6 13.0 13.6 16.0 16.6 18.4 17.0 18.4 20.4 22.1 26.5 28.9 30.6 29.2 5.2 4.9 6.1 7.5 7.5 8.8 8.6 Aug. Sept. Oct. Nov. .59.0 59.6 ,57.4 53.1 66.0 67.6 67.6 62.4 .56.0 54.8 51.5 47.0 81.6 84.9 83.1 72.0 .50.7 49.2 45.8 40.4 .30.9 .35.7 37.3 31.6 69.6 70.2 67.5 61.5 .54.0 54.3 52.3 48.0 15.6 15.9 15.2 13.5 27.0 28.4 27.9 21.9 8.0 6.7 6.0 5.4 Dec. 47.7 56.0 40.6 62.1 35.1 27.0 .54.7 42.9 11.8 19.2 5.8 RAINFALL Average precipitation Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec. Rainfall, dew and fog 5.20 4.17 5.38 1.68 1.29 0.23 0.02 0.05 0.67 1.62 2.84 4.33 The annual mean temperature in Berkeley, based on these official records, covering twenty years, is stated to be 54.1 degrees above zero. The highest barometer reading during tw^enty years was 30.829 inches, December 25, 1903 ; the lowest, 29.196 inches, February 22, 1901. The annual mean atmospheric pressure is 30.012 inches, (sea level). The average humidity for twenty years is 85.2 per cent. Two-thirds of the days in a month are usually clear or fair. July and August have the greatest number of days on which there is a high fog or sea mist in the morning, imparting a refreshing coolness to the atmosphere. Mere figures fail to adequately characterize the general excellence of the climate. For instance even this fog, which in other places is deemed a detri- ment, is declared by the scientists of the United States Signal Service to be one of our greatest climatic assets, as it is surcharged with health-giving ozone, and operates to maintain the equable temperature which conduces to the tone and vigor of the physical, mental and nervous forces. That Berkeley's climate is more equable and more genial than that of southern Italy is shown by a comparison of authentic statistics gathered by the federal weather bureau for the past twenty years. LOCATION Average spring temp. Average summer temp. Average autumn temp. .\verage w inter temp. Average yearly temp. Average highest temp. Average lowest temp. Average clear and fair days Berkeley 53.1 57.3 59.2 73.7 56.7 61.9 47.6 47.3 54.1 60.0 63.6 85.0 48 9 253 Southern Italy 20.0 220 'j^^^i:^^^imf0mi^^^!^f^^sjm BANKS OF FLOWERS LIXE THE ROADWAYS. WITH ITS BEAUTIFUL HOMES, BERKELEY IS A VAST GARDEN The slightly warmer spring weather of southern Italy is more than com- pensated for by the more desirable climatic conditions in Berkeley throughout the remainder of the year. The winters of Berkeley are greatly superior to those of its famous rival, southern Italy. California is free from blizzards, cyclones and electrical storms. There is not a lightning rod in Berkeley, since there is no need for such an appliance. This condition prevails throughout California. Berkeley a Health Resort. By reason of the climatic conditions Berkeley is well known as a place where the death rate is low and there is almost entire freedom from contagious and infectious diseases. Berkeley a Summer Home. As a summer home Berkeley is most enjoyaWe. Residents of other dis- tricts appreciate this characteristic of California's University City, and the result is that although some Berkeleyans go away for vacation, the city is not depleted, because of the incoming summer visitors. Berkeley has a valid claim to representation at the international congress of thalassic therapeutics that is held in high repute in Europe, and which is supplying scientific data showing the beneficial efifect of sea breezes on the human system, tranquilizing the nerves, energizing the body, and prolonging life. Dwellers in other states where the long hot summers are so oppressive, have not yet arrived at a full appreciation of the recuperative opportunity 11 12 A NOOK IN THK HlLL.s, SHuWIM, A I'ARi ut IHK SVSihM iit AU lu liij ILi-A AkDS AM< i \ i'H.\L L,\.s UM^ .^i't. which a seaside resort like Berkeley offers. To tempt them hither it ought to be necessary only to inform them that for the six months of "warm" weather the mean temperature (Fah.) is thus recorded: May, 56.0; June, 59.2; July, 59.2 ; August, 59.0 ; September, 59.6. During the remainder of the year the mean temperature fluctuates only a few degrees — October, 57.4; November, 53.1; December, 47.7; January, 46.4; February, 49.1; March, 50.1; April, 53.0. Berkeley is just south of the thirty-eighth parallel of north latitude, 375 miles south of Marseilles, 400 miles south of Nice, Cannes, Mentone and all the famous Riviera ; on the latitudinal line of southern Sicily, southern Greece and Smyrna ; two degrees north of Tokio, Japan. To this geographical position and the toj^ographical conformation of the surrounding country are due the favorable climatic conditions that prevail in Berkeley and the region roundabout. But climate, though important, is not the paramount consideration in Berkeley. The main point, after all, is that you can make a good living while having your home here, and all the time enjoy the pleasant surroundings. Use Your Auto Every Day. Families coming from places where the use of automobiles is restricted by unfavorable weather conditions, will be pleased to know that here they will find scarcely a day in the twelve months in which they will be hindered from enjoyment of motoring trips. The like is true of carriage drives. Berkeley is particularly fortunate in this regard. The city, lying on a gently sloping hillside, has natural drainage to the Bay of San Francisco, and within a few minutes after a shower the streets are dry. Similar conditions prevail in many cities and the surrounding country, the light soil in most parts of the state giving quick absorption of moisture. 13 14 si^m-mf!^m^>^^y^ :J*^.?f'i^ufSSi^ BERKELEY S BOULEVARDS ARE LINED WITH X^ILLAS NOTED THE COUNTRY 0\ER FOR THKIk ARCHITECTURE These advantageous conditions have resulted in making Cahfornia second in the Hst of states in the number of automobiles. New York alone outstrip? California, the latest census showing 84,000 machines there, while California has 75,000 in actual use, with a rising tendency more marked than in any other part of the nation. No other political subdivisions in England or France of equal population, compare with California in this regard. For instance, in London there are no more automobiles than in California, although its inhabitants in number are triple those of this state. Millions for California Roads. Berkeley is a good point from which to begin an automobile tour of California. The start from Berkeley may be made at any time, as El Camino Real, the ancient King's highway, planned by the early Spanish rulers, passes through this city, along the line of San Pablo Avenue, one of the city's princi- pal thoroughfares. For the development and improvement of a highway system intended to reach every part of the commonwealth, the State of California has apj^ropriated $18,000,000. All sections of the state are to be joined with highways over which not only automobiles but vehicles of every sort may pass with ease and celerity. This state system is now imder construction. The counties individually are providing liberally every year for new and better roads, so that California is becoming known as the home of first-class highways. 15 THE WEST BERKELEY METHODIST CHURCH, THE FIRST PRESBYTERI.\N CHURCH, AND THE FIRST CHRISTIAN 16 »■-*?>■ THE MECHANICS HUILDIXG AT THE UNIVERSITY. THE EXTENSIVE CAMPUS FORMS A BEAUTIFUL PARK Old Franciscan Mission. In Alameda County is located the Mission San Jose, one of the missions of the Franciscan friars, which was founded June 11, 1797. From Berkeley to the Mission San Jose the drive may be made by automobile or carriage in a brief time, the distance being less than forty miles, over a road so smooth that maximum speed may be maintained throughout. This is only one of the many delightful driveways leading into Berkeley. Attractions in and Near Berkeley. Berkeley is so advantageously situated that the most attractive resorts and pleasure places of the Bay region are within easy reach. Berkeley has the Greek Theatre and the University library and other imposing buildings on the campus of the University of California in the center of the city ; the public library and the municipal pier. Oakland, which adjoins Berkeley on the south, in addition to the public library, has a municipal museum, a large number of parks, including Idora Park, and Lake Alerritt water park, and public buildings of unusual archi- tectural beauty. Near the hamlet of Dimond. within the corporate limits of Oakland, is the home of Joaquin Miller, which is distinctly Alameda county's literary shrine. Here the Poet of the Sierras is passing the quiet days of a life that has been filled with high endeavor and is crowned with honors. Piedmont, probably the only city of its size in America without a store or shop of any kind, has an art gallery which by connoisseurs is i)ronounccd to be a magnificent collection. 17 IN THE INDUSTRIAL AND MANUFACTURING SF.CTIONS OF THE CITY. THE LIST OF PRODUCTS IS VARIED 18 In San Francisco a prime attraction will soon be the grounds and buildings of the coming Panama-Pacific International Exposition, while Golden Gate Park is an unending source of recreation. The Seal Rocks, the Presidio, and the new city of magic by the Western Gate, with hundreds of theatres and other places of amusement, will continue to invite our home people as well as strangers to outdoor enjoyment. Just across the harbor lies Marin County, with its extensive rcflwood forests that retain their ])ristine wildncss, and Mount Tamalpais, scaled by means of a scenic railroad, from whose summit there is unfolded a prospect the equal of which can scarcely be realized outside of California. Berkeley is well supplied with places of amusement. In addition to the usual vaudeville and motion picture resorts, which are well conducted and carefully censored, there are lectures, concerts, dramatic entertainments and the like, with other .social events almost every day and evening. Adequate Commercial Facilities. Berkeley is prepared for its share of the responsibility and prospcritv that must come with the increased trade incident to the opening of the Panama Canal. In every department of business there has been a widening and deepening of the activities of the city, and in nothing is this more evidenced than in the retail stores, shops, markets, and other establishments for su])plying the various needs of the community. These augmented commercial facilities add to the attractions of Berkeley as a place of residence. The first-class houses already here will welcome the advent of other substantial concerns in this community. Manufacturing Opportunities. Berkeley offers unusual opportunities for manufacturing plants. The entire western part of the city is well adapted to manufacturing industries and extensive warehouses. There is a wide area of level land awaiting the touch of enterprise and capital to awaken it into a condition of unexampled affluence. Already fifty large factories are in operation in addition to a number of smaller ones, but so ample is the space available that there is room for many more. All the industries represented here are prosperous, the product of these factories aggregating from $4,000,000 to $5,000,000 annually. The freight charges on raw material coming into Berkeley amount to over *$ 1,000 a day. These factories turn out articles that are of universal consumption, ranging from anchors to the finest chronometers. In aluminum castings P>erkeley has a strong reputation. Motors for aeroplanes are made in Berkeley and shii)i)ed to the large cities of the eastern states as well as to England. France and Germany. Several successful aviators have made their beginnings in this city, building here the models and working machines with which they have added to the world's knowledge of the navigation of the air. Among the standard products of the factories of Berkeley may be men- tioned brass and iron castings and wrought iron appliances, machinery, inks (writing and printing), medical and chemical laboratory products, proprietary medicines, cocoanut oil, refined petroleum, leather, fertilizers, refined syrup and sugar, salt, candy, bread, crackers, carbonic gas, soap, macaroni, daJry products, calcimine, elevators, sulphur, lumber and mill work, motors, spring beds (standard and disappearing"), cider, canned fruit ])roducts, beer, printing, the output of gold- and silversmiths, and dyers and cleaners, pattern works vulcanizing, bone black, glycerine, knitted goods, opticians' laboratories, ice works, furniture, motion pictures, pianos, and other musical instruments, mathematical instruments, art marble manufactures, etc. The industries include the breeding of queen bees and wholesale florist culture. 19 THE HOTEL SHATTUCK, THE NEWEST OF THE CITY'S SEXKRAL HOTELS. ACCOMMODATIONS ARE AMPLE Factories Are Encouraged. Capitalists who are contemplating the establishment of factories on the Pacific Coast are invited to investigate the advantages of Berkeley before making a final choice of site. In recent years the managers of some of the largest concerns in the country have expended hundreds of thousands of dollars to create about their establish- ments an atmosphere of home life and a feeling of quiet contentment which must inevitably add to the productive power of those employed. In Berkeley these conditions are already in existence, and this phase will appeal to thought- ful investors who are accustomed to weigh carefully all the circumstances in selecting a location. The enlightened workmen of the country realize as fully as their employers the advantage, for themselves and their families, of living in such a city as Berkeley, and not only are they glad to make their home here, but the satis- faction which they experience adds to their effectiveness as producers. In this connection it is only necessary to mention that there are no slum districts in Berkeley. There is no section of this city in which a respectable family need be ashamed to live. The schools, art institutes, civic centers, fraternal organizations, religious societies and social conditions tend to elevate and enrich the lives of those who come here. In all the world there is not a more cosmopolitan community — cosmopoli- tan in the best sense : that of equal opportunity and equal respect. Character and personal worth are what count in fixing the status of the individual or the family in this community, and the best of everything in the city is open to every one who desires to share and enjoy it. 20 THE HANDSOME NEW BERKELEY THEATRE BUILDING, SITUATED AT SHATTUCK AVENUE AND DWIGHT WAY New factories are welcomed, and persons wishing- specific information concerning prices of land, rates for electric power, gas, water, fnel, and similar ])articulars, will be supplied with necessary data by the Berkeley Chamber of Commerce. Electric Energy Utilized. From statements received from the Pacific Gas and Electric Company it is learned that the electric energy supplied by that corporation for use in Berkeley amounts to 12,408 h. p., whereas in 1895 the total was only 140 h. p., showing that the horsepower now utilized is eighty-seven times as great as it was seventeen years ago. This power is used for manufacturing as well as for light and heat. It is generatecl by waterpower in the Sierra Nevada mountains. The Great Western Power Company has recently extended its field of operations to Berkeley, adding the element of competition in this line of business. This company is delivering daily 7*^6 h. p. in Berkeley. Ten Commandments for Americans. The Berkeley Chamber of Commerce has formulated ten commandments for Americans, copies of which have been sent broadcast over the country, and have caused favorable comment. These rules were adai)ted from a similar set of coniiiiaiidnKMits that have been circulated in Germany for several years. As they have been approved by the manufacturers of the Fatherland as beneficial to their interests the ])lan was deemed worthy of the attention of Americans in order to ascertain what virtue there may be in such a movement. 21 ON THE \VHAR\ES OF BERKELEY S WATERFRONT. THIS BAY CITY S SEA TRAFFIC IS GROWING RAPIDLY 22 THE FIRST NATIONAL BANK. BERKELEY'S BANKS UA\E RESOURCES AGGREGATING OVER SlO,000,000 1. In all your expenditures remember that your interests are identical with the interests of your fellow countrj-men. Help yourself by helping them. 2. Never forget that when you buy a foreign-made article you are sending money out of the country, and this is detrimental when you can get just as good in home markets. 3. Your money should profit your own country first. Americans have a right to consider the welfare of Americans. 4. Use American machinery where it will do the work. Americans are your neighliors — not your rivals. 5. American food stuffs are ample and excellent. Good enough for any American. Why send abroad, when you have just as good at home? 6. American flour, fruits, vegetables will add to your feeling of satisfaction, when you reflect that in- dustries which give vigor to the nation lend dignity to the citizen. 7. America produces nearly every tropical friiit, and from the Philippines and Porto Rico, and you may obtain enough to complete the fullest list from which to choose. 8. Write on American paper, with an .\merican-made pen with ink made in America, and use blotting paper made in America. 9. Use dress goods, cloths, leather and other manufactured articles made in the United States. 10. Let not vanity nor sophistry swerve you from these rules, and be firmly convinced that no matter what others may say, .\merican products ought to l)e the first choice of everj- good citizen. This will l)ring such an era of prosperity as never before was known in this country. Waterfront Development. Berkeley's ambition to own and develop its waterfront is a reasona1)le proposition, and there is no reason why it may not be an accomplished fact. The cost is not prohibitive, considering^ the large area of productive property that would be brought into existence. Occupancy and use of this new land, under the precedents established in California, would be ceded to the municipal government of Berkeley, and in a short time would become a source of revenue. The space would be so ample that the city might offer special inducements to factories in order to secure their location here. 23 FROM TOP TO bottom: HOMESTEAD SAVINGS BANK, SOUTH BERKELEY BANK, AND WEST BERKELEY BANK 24 • .'.,^Xiy^cr^.''\^-JHi'-'.. ^V«'iW THE MASONIC TEMPLE, ONE OF THE MANY HANDSOME BUILDINGS IN THE BUSINESS PART OF THE CITY Oakland on the south and Richmond on the north, are improving; and developing their waterfront and shipping facihties. Experts in the commercial world freely express the opinion that Berkeley, lying between these two com- munities on the shore of San Francisco Bay, must inevitably complete the chain of docks. Proposed Bridging of the Bay. Plans have been prepared for bridging San Francisco ])ay. the Alameda County terminal to be located in Berkeley or Oakland. The cost is estimated at $26,000,000, wdiich the projectors say is within reach of local financiers. A bill has been passed by the United States Senate without objection granting right of way for the bridge across Goat Island and the Presidio of San Francisco, the federal military reservation. If passed by the House of Representatives and approved by the President the next step will be to issue gold bonds for the sum required. It is explained by the promoters that no stock is oflfered for sale and no person or community is asked to contribute a dollar, as the bondholders will be satisfied with the interest on their securities, the income from the bridge being pledged to pay the interest and provide a sinking fimd to meet the bonds. If constructed, the bridge will be high enough above the water to permit the masts of the tallest ships to pass under without difficulty. Municipal Wharf. Berkeley's municipal wharf has been in use for four years. The original cost was $100,000. Important additions and improvements have been made. The wharf has proved helpful to the industrial and commercial interests of 25 SCENES ON BERKELEY'S WATERFRONT. THE BERKELEY SHORE IS A YACHTING CENTER THE YEAR ROUND 26 THE BERKELEY NATIONAL BANK, ONE OF THE SEVEN STRONG FINANCIAL INSTITUTIONS IN BERKELEY the community, contributing- materially to the welfare of the people of the western part of this city. Enjoying Aquatic Sports. Aquatic sports are open to citizens of Berkeley. This is natural for a com- munity chvelling on the shore of a great bay, with the ocean directly in front. Berkeley yachtsmen have their mooring place and club house on Sheep Island a short distance from the municipal wharf, which extends from the foot of University avenue. Pleasure craft of every description may be seen here, and the seasons all being so pleasant it is not necessary to go into winter quarters. In addition to the fleet of white-winged racers and other sailing vessels, there is a mosquito fleet of motor-boats. This form of healthful recreation is growing in popularity. The bay at this point is filled with food fish. Anglers are permitted free use of the munici{)al wharf. Financial Institutions. Seven strong banks serve Berkeley's commercial and financial needs. These are the First National Bank of Berkeley, the Berkeley National Bank, the Berkeley Bank of Savings and Trust Company, the I'niversity Savings Bank, the Homestead Savings Bank, the West Berkeley liank. the South Berke- ley Bank. The resources of these banks, officially reported, aggregate more than $10,000,000; the deposits exceed $8,000,000. n SUCH HOMES AS THIS, WHICH IS IN THE NORTHERN PART OF THE CITY, HAVE GIVEN BERKELEY ITS FAME Building Record Shows Growth. Berkeley's building- record shows a steady growth. There has been no sudden inflation and the community has not suffered from depression. These official figures give totals by years: 1911, $1,737,450; 1910, $1,480,000; 1909, $2,214,500; 1908, $2,409,000; 1907, $2,644,737; 1906, $2,853,860; 1905, $1,815,400. Total in seven years, $15,154,947. The record for 1912 to date shows an increase over the same period in 1911. Increased Tax Roll. Berkeley's property-roll returned for taxation is $3,315,555 greater this year than in 1911, notwithstanding exemptions amounting to $1,900,0(X) authorized by recent legislation. Of this amount approximately $100,000 is on account of property belonging to veterans of the civil war, now legally exempt from taxation, and the remainder is for corporate property. The consistent growth of Berkeley's tax roll is shown by the official reports: 1912 $40,418,800 1909 $33,125,860 1911 .37,102,245 1908 31,597,988 1910 34,946,314 1907 27.736.570 Throughout Alameda County the figures establish decided gains in the return of taxable property. The increase in Oakland this year is $18,016,366; in Piedmont, $2,123,400; Albany, $875,950; Alameda, $596,025; San Leandro, $303,425; Hayward, $256,225; Emeryville, $150,832; Livermore, $17,825; T'leasanton. $13,025. In outlying districts much the same condition prevails. The total county valuation, $236,856,306, is distributed thus : Real estate, $134,450,500; imj^rovements, $70,141,633; personal property, $27,681,028; money and solvent credits, $4,583,145. 28 FLOWERS BLOOM THROUGHOUT THE YEAR HERE. THERE IS NOT ONE HOME BUT CAN BE MADE A BOWER Low Tax Rate. Berkeley's tax rate is lower than that of any other city of its size in Cali- fornia. The latest levy was seventy-nine cents per $100 valuation for city purposes and $1.58 for State, county, school, and all other purposes, making a total of ^2.37 for the year. The bonded debt of Berkeley is only $345,790. There is no floating debt. Cost of Living. Inquiries conducted by the Chamber of Commerce develop facts indicating that the expense of living in Berkeley is similar to the cost in other cities of the country, quality and conditions being equal, and that there is no material difference between the East and the West, all things considered. This view is confirmed by statements made by householders who have recently come from different parts of the country, including Maine, New Jersey, Kansas, North Dakota, New York and Colorado. Rents are no higher than in other localities on the Pacific Coast, the build- ing operations fairly keeping pace with the increase of population. Prices for lumber and other building materials were never lower in California. Postal Transactions. The prosperity of a community is measured in some degree by the growth of the business transacted by the postofiice. Berkeley's increase in postal business is steady and sure, as this shows : Receipts forvear endinp March 31, 1908 $ 99,Gr.S..32 Receipts for v«-ur eiidint,' Marcli .31, 1909 100,lt;2 ..33 Receipts for year ending March 31. 1910 104.S.S4.77 Receipts for vear ending March 31, 1911 1 13.723. 13 Receipts for year ending March 31, 1912 122.193.21 29 THE Y. M. C. A. THIS IS AN IMPORTANT FACTOR NOT ONLY IN THE CITY BUT AT THE UNIVERSITY Free mail delivery from the Berkeley office has been extended to the city of Albany on the north. Berkeley's postal saving^s bank has deposits amounting to $15,000. Several offers of large deposits have been declined because of the limitation to $500 of any single account. New Postoffice Building. Berkeley will have a new postoffice soon. The government has granted an appropriation of $180,000 for this purpose. Of this amount $30,000 has been paid for the site, at the corner of Allston way and Milvia, leaving $150,000 available for the building, which is planned to harmonize with the style of architecture most prevalent in Berkeley, as indicated in the buildings on the campus of the University of California. Minimum Fire Loss. Local statistics show that the buildings in Berkeley range high in grade of material and construction. This in a measure accounts for the small loss by fire, the annual destruction of property averaging less than $30,000. Last year it was only $23,145. The Fire Department is equipped with auto-truck engines and electrically propelled hose wagons. The National Underwriters' Association in a recent report gave cordial commendation to the Berkeley Fire Department. Progressive Charter. Berkeley has a progressive charter— an improvement of the earlier com- mission-government models, and so distinctly an advance that it is generally 30 ■*":■■ :::■<' NEWMAN HALL, HOME OF THE NEWMAN CLUB, ONE OF THE IMPORTANT EDUCATIONAL LNSTITUTIONS known as the Berkeley form. This instrument contains provisions for popular control, including nomination by petition, the direct primary (under what is termed the Berkeley first and second election plan), the original Australian ballot, the initiative, referendum and recall. Berkeley's municipal government is of high character, and this helps to attract a good class of citizens. Golden Rule Police Department. Berkeley was one of the first cities of America to adopt the Golden Rule method in police management. The first lesson inculcated is helpfulness. The records show that there are few cases requiring police interference in Berkeley, and when occasion arises the patrolmen are taught to ofifer first aid in extricat- ing the sufferers from whatever difficulties they have encountered — whether moral or physical. Arrests are made only as a last resort. To take a man home, when such action is warranted by good judgment and humane sentiment, counts as much in the official records as to take him to jail. The result has been entirely satisfactory to the Police Department and to the community. P>erkeley's freedom from crime, comparatively speaking, has led other communities to send congratulations to the officers of this municipality. There is not a saloon or a disorderly house in the city. Freedom from Crime. Berkeley enjoys unusual immunity from crime. With a population of more than 43,000 inhabitants the city would be entitled to have two ])olice courts, yet considering the character of the community the charter-makers were able 31 ^Ti'-r-.T:; jv? CHARTER DAY EXERCISES IN THE GREEK THEATRE, ON THE GROUNDS OF THE UNIVERSITY OF CALIFORNIA. MANY NOT to insure a saving in taxes by providing for only one justice of the peace, who in addition to hearing the criminal cases, also handles the civil litigation of the citizens, and has spare time in which to serve on the bench in other cities of the county, when requested to do so. ; For the Children. j Childhood in Berkeley has a new joy because of the interest in gardening that has been aroused among the younger generation. Most of the public schools have gardens that are planted and cultivated by the pupils. Berkeley has a municipal playground. It is on the grounds of the City Hall. Other park areas will be supplied with playground apparatus. REGnrENTAL PARADE OF THE UNIVERSITY OF CALIFORNIA CADETS. IN THE CENTER, CALIFORNIA HALL; BEHIKI 32 OKS AND SINGERS HAVE APPEARED IN THIS CLASSIC OPEN AIR THEATRE, WHICH IS FAMOUS THE WORLD OVER Women Appreciate Equal Suffrage. Since the establishment of equal suffrage under the laws of California, Berkeley's women voters have shown their appreciation of the elective franchise by taking an active part in public affairs. In pursuance of this idea the women's clubs of Berkeley devote a great deal of attention to politics. Educational Opportunities. Berkeley is well established as an educational center, drawing support from all the vast region west of the Rocky Mountains. The public schools afford ample instruction for a successful and complete OLD SOUTH HALL, PARTLY HIDDEN BY THE BOALT HALL OF LAW. ON THE EXTREME RIGHT, HARMON GYM ::iy2fi:r--lCi!r^'i:'^^i^jS^i.:'iXi,j//. ' "■j"*^-*-'vi»rf»'»..'i^i#' Sf^i:^^-.:.^=-:i^.^'liii^:;Skii'j^M- THE INDIAN BEAR HUNTERS, BY DOUGLAS TILDEN, AT THE STATE INSTITUTION FOR THE DEAF AND BLIND 34 "&\y---- BERKELEY S CITY HALL, SUOU ING THE PLAYGROUND ADJOINING. OTHER I'LAYGROUNUS ARE PLANNED education, including the classics and modern languages, as well as the sciences and applied arts. Those who do not wish to enter some university may choose a course of study that will lead them through the grammar grades to the high school, where the curriculum in addition to the branches already men- tioned will afford the advantages of a polytechnic course (manual training in mechanical trades, etc.), that is comprehensive and practical, and a commercial course of bookkeeping, stenography and typewriting, that includes the most modern methods. Music, manual training, and domestic science, are taught in the city's public schools. The Berkeley High School is accredited to the leading universities of the United States. The High School building, just completed at a cost of $300,000, is capable of accommodating 1,500 pupils, and is filled to overflowing, so that an additional building will be needed soon. The State Institution for the Deaf and the Blind is in Berkeley, with 230 receiving instruction. There are many seminaries, private schools, and similar establishments, including Boone's University Academy, California School of Arts and Crafts, Berkeley Business College, IVIiss Head's Seminary, Snell's Seminary. St. Joseph's Academy, St. Joseph's Presentation Academy, the A to Zed School. the Watson School, the Pacific Theological Seminary, the Baptist Theological Seminary, the Pacific Unitarian School. The Young Men's Christian Association, organized on a basis insuring effective service, occupies a building erected at a cost of $100,000, the furnishings representing an additional outlay of $15,000. The Y. M. C. A. in Berkeley, aside from the branch at the University, has 35 COLLEGE SPIRIT AT THE UNIVERSITY HELPS TO GIVE IT HIGH RANK SOCIALLY AND IN SPORTS 36 ■.?) ST. JOSEPH'S ACADEMY, ONE OF THE MANY PRIVATE SCHOOLS WITHIN THE CITY OF BERKELEY a membership of 450 men and 550 boys. There are six secretaries and eight other employes. A physical department is maintained, with special classes for boys. The religious and educational departments are open to members of all ages. Features of this institution's activity are boys' camping trips and senior outings, which help to develop well-rounded manhood. The Young Men's Christian Association and the Young Women's Christian Association of the University have headquarters at Stiles Hall, on Allston way near the Dana street entrance to the campus. Here there are separate reading rooms for men and women. Entertaining and instructive lectures arc delivered at Stiles Hall. All students of the University are eligible for membership. The last reports showed an enrollment of 625 men and 200 women. The Newman Club, an organization of L'niversity students, established for the accommodation of young people of the Catholic faith, maintains a course of lectures and other instruction of high standard. This organization has a building, Newman Hall, at Ridge road and La Loma avenue, which cost $60,000. It is situated less than 200 feet from the northeastern entrance to the campus, and is only a five-minute walk from the University Library and California Hall. All the services, lectures, sermons and other fimctions are for men and women. The enrollment, according to the latest reports, is L51 men and 116 women. The work at Newman Hall is meeting with the cordial support of those who have at heart the best interests of the students. The president and the faculty of the University have aided the work in many ways. 37 '■''itit i& A FRATERNITY HOUSE: ONE OF THE 38 OWNED BY STUDENTS OF THE UNIVERSITY OF CALIFORNIA University of California. Berkeley is the seat of the University of Cahfornia, one of the great institutions of learning of the world. The faculty includes 582 professors, assistant professors, instructors and officers. The number of students is con- stantly increasing, the latest report of all departments giving a total of 6,390, not mcluding students in extension courses, or in the short courses in Agriculture. Under the present management the advance of this university has been gratifying. Development in branches for imparting knowledge in practical, every-day affairs has had the effect of bringing it into still closer touch with the people. The university gives special attention to many of the most important indus- tries — agriculture, horticulture, viticulture, stock breeding, mining, engineering, architecture, structural operations of all departments, manufacturing, commerce, business procedure, and the various other callings incidental to present day conditions. Militarv training is required of all male students during the first two years of attendance, under direction of an officer of the regular army. The departments of instruction include agriculture, anatomy, anthrojiology, architecture, art, astromony, botany, Celtic language, chemistry, civil engineering, dentistry, drawing, economics, education, English, geography, geology and mineralogy, German, Greek, h'story, hygiene, irrigation, jurisprudence, Latin, mathematics, mechanics, medicine, military science and tactics, mining, music, oriental languages, palaeontology, pathology and bacteriology, philosophy, physical culture, ph}-sics, physiology, political science, Romanic languages, Sanscrit, Semitic languages, Slavic languages, surgery, zoology. 39 „ K 40 Summer Session Attracts Adults. The summer session of the University of Cahfornia covers six weeks, from about June 20th to the latter part of July or the first of Auj2:ust. The total enrollment in 1911 was 1,950; in 1912, it was 2,272, not including the summer school of surveying. The university makes no formal requirements for admis- sion to the summer session. The courses in the summer session are designed to meet the needs of the following persons : Teachers who wish to strengthen their grasp of their own subject by a general survey, to carry on advanced studies in it, or to gain a broader outlook by the pursuit of other branches of study. School superintendents, supervisors and other officers ; supervisors of music, manual training, domestic science and drawing will find work especially suited to their needs. Directors of gym- nasiums and teachers of physical education and playground work. The Uni- versity campus offers unusual opportunities for playground demonstration, particular emphasis being laid on this work. Graduate students to whom the advantages of smaller classes, the freer use of the facilities of libraries, labora- tories and museums, and the more direct intimate and personal contact with the professors in charge, are peculiarly possible during the summer session. Undergraduate students who wish to use the vacation to take up studies for which they are unable to find room in their regular programs, to shorten their courses, or to make up deficiencies. Students entering the university who wish to obtain advanced credit or to complete the entrance requirements. To meet their needs courses are offered in Mathematics, German, French, Spanish, Physics, Chemistry, Mechanical and Free-Hand Drawing, and Stenog- raphy and Typewriting. All persons qualified to pursue with profit any course given, whether or not they are engaged in teaching or study. The Faculty of the summer school includes not only members of the regular faculties of the university, but also a number of men and women of letters and science from eastern universities and other institutions in California. Prominent among those who have given generously for the enhancement of the University of California are Mrs. Phoebe Hearst and the late Mrs. Jane K. Sather. To Mrs. Hearst is due the origination of the general plan for the beautifying and adornment of the university grounds, in addition to the donation of large sums for special educational and scientific purposes. Mrs. Sather not only contributed to endowments for chosen subjects in which she was interested, but has crowned her benefactions by a bequest for the construc- tion of a magnificent campanile on the campus. Fraternities and House Clubs. The fraternities represented at the University of California are the following: Men— Acacia Fraternity, Alpha Delta Phi. Alpha Tau Omega, Beta Theta Pi, Chi Phi, Chi Psi, Delti Chi, Delta Kappa Epsilon, Delta Tau Delta, Delta Upsilon, Kappa Alpha, Kappa Sigma, Phi Delta Theta, Phi Gamma Delta, Phi Kappa Psi, Phi Kappa Sigma, Phi Sigma Kappa, Pi Kappa Phi, Psi Upsilon, Sigma Alpha Epsilon, Sigma Chi, Sigma Nu, Sigma Phi Epsilon, Theta Delta Chi, Theta Xi, Zeta Psi. Women — Alpha Chi Omega, Alpha Omicron Pi, Alpha Phi, Alpha Xi Delta, Chi Omega, Delta Delta Delta, Delta Gamma, Gamma Phi Beta, Kappa Alpha Theta, Kappa Kappa Gamma, Pi Beta Phi, Sigma Kappa. The house clubs are : Men — .\bracadal)ra, .\therton, Bachelonlon, Calimedico, Casimir, Dahlonega, Del Rey, Dwight, Hilgard. La Junta, Los .\migos, Nalanda, Pirates, Pyra. Skulls, Unity. Women — Aldel)aran, Campus House, Carnarvon, Coi)a de Oro, Cranford, Enewah, Kel Thaida, Uediviva. The honorary societies are : Phi Beta Kappa, Sigma Chi, Mim Kaph Mim, Alpha Zeta, Tau Beta Pi, Phi, Delta Phi. Sword and Scales, Golden Bear, Winged Helmet, Skull and Keys, Prytanean, Mask and Dagger, Torch and Shield. 41 "ziAm THE NEW LIBRARY OF THE UNIVERSITY OF CALIFORNIA, ERECTED AT AN OUTLAY OF $8oO,000 New University Library. The new University Library building, created as a memorial to the late Charles Franklin Doe, is a notable addition to the structures on the campus. The building stands immediately east of California Hall, and like other modern edifices on this campus is of white California granite. Steel shelves for 300,000 volumes run up five stories. The University Library has established a department for exchange loans of books with other libraries in California. The Bancroft Library, housed with the University Library, contains many original documents connected with the early history of the Pacific Coast, and- particularly relating to California. The Famous Greek Theatre. The Greek Theatre on the campus, the gift of William Randolph Hearst, is a prime attraction. The floor of the diazoma is 400 feet above sea-level. In this out-door auditorium noteworthy performances are given throughout the year. Not a month passes without some entertainment of high character being presented here under the sunshine or under the stars, the place being equally well adapted to day or night productions. Every Sunday while the university classes are in session, and during the period of the summer school as well, concerts are given in the Greek Theatre. These concerts are free to the public, and so well are they appreciated that they are attended by music lovers from all the cities about the Bay of San Francisco. This Greek Theatre commands the admiration of all visitors. The setting is most artistic. The auditorium is created with the help of a natural curve in the hillside, forming a graceful amphitheatre, finished with solid concrete 43 *^•^^^^^?^^^^3^^^'?''?^'^•''^*^^^^ AN EXCITING MOMENT IN THE ANNUAL INTERCOLLEGIATE FOOTBALL GAME BETWEEN U. C. AND STANFORD terraces or seats, and is so ample in scope that 9,000 persons may be con- veniently accommodated, and when popular attractions are offered it sometimes holds 12,500 spectators. The color scheme is quiet and reposeful, the lig^ht gray of the stone blending with the dark green of the eucalyptus trees and the lighter verdure of the campus forest surrounding the auditorium. Noted actors and musicians aspire to appear in the Greek Theatre. Here have been heard and seen Sarah Bernhardt, Julia Marlowe, Ben Greet's English players, Frances Crawley, Maud Adams, Nance O'Neil, Margaret Anglin, William Crane, the Hacketts, Tetrazzini, Nordica, Gadski, Schumann-Heink, David Bispham, Wullner, Petschnikoff, Hekking, Rosenthal, Dr. Wolle's Symphony Orchestra, the Russian Symphony Orchestra, the Chicago Symphony Orchestra, the New York Symjihony Orchestra and the Bach Choir. Among the bands are to be mentioned Sousa's, Ellery's, the Filipinos and the Hawaiians. Student entertainments and musical and dramatic activities center in the Greek Theatre, for which reason it is the focus of most of the entertainment offered by the young men and women who for four years dwell in Berkeley "under the oaks." Berkeley as a Music Center. Berkeley is popular as a musical center. For this there are several sufificient reasons. The climate is so favorable to study that pupils may continue their work the year round, as well in summer as in winter. Students at the uni- versity who desire to keep up their music may do so without inconvenience, there being many teachers of note in this community. These earnest students of music naturally are drawn to a place where they have an opportunity of 45 THIS FRATERNITY HOUSE IS BUT ONE EXAMPLE OE THE MANY STRIKING BUILDINGS OF THIS CLASS attending grand opera, and this is afforded by nearness to San Francisco where an opera season of at least six weeks is given each year. A permanent symphony orchestra has been estabhshed in San Francisco. Nowhere in the United States are there opportunities to hear music under more favorable conditions. The Berkeley Musical Association, which has a membership of nearly 2,000, gives four or five concerts a year, to which members are admitted, the artists appearing being of international fame, and command- ing the very highest compensation. The generous support given by the people of the community has provided a fund so large that members are enabled to hear these great artists at an expense of about fifty cents a ticket. There is also an association under the direction of which a series of Young People's Concerts is given at even less cost to its patrons. The Berkeley Oratorio Society presents two oratorios a season. The Greek Theatre is open to the public free of charge every Sunday during the college season and while the summer school is in session, and choice musical programmes are rendered. A festival of spring music is planned to be held in the Greek Theatre every year hereafter. In the highest artistic sense Berkeley appeals to students and music lovers. We have here all the elements that make up a delightful existence, with woods and water, hills and seashore, and every accessory to the artistic life. Representative Churches. Berkeley has over forty churches, including all of the modern denomina- tions, well housed, and served by a strong ministry. Following are the congregations in Berkeley: 46 SATHER GATE, A BEAUTIFUL EXTR.\.\CE TO THE U-M\ EKSITY GKUUNDS, ERECTED BY JANE K. SATHER First Baptist, South Berkeley Baptist, Claremont Baptist; First Christian, South Berkeley Christian ; First Church of Christ, Scientist ; First Congrega- tional, North Congregational, Bethany Congregational, Park Congregational ; Episcopal: St. Mark, All Souls, St. Clement, Incarnation, The Good Shepherd, St. Matthews; Evangelical: Swedish Mission, South Berkeley Evangelical Mis- sion, Swedish Free Evangelical, German Evangelical, Finnish Evangelical ; Friends' Church; Albany Methodist. College Avenue Methodist, Fairmont ]\letho- dist, Shattuck Avenue Methodist. Trinity Methodist, Wesley Methodist, West Berkeley Alethodist ; Epworth Methodist Episcopal South ; Pentacostal Church of the Nazarene ; First Presbyterian, Calvary Presbyterian, Faith Presbyterian, Grace Presbyterian, Knox Presbyterian, St. John's Presbyterian, Westminster Presbyterian; Roman Catholic: St. Joseph's, St. Ambrose's, St. Augustine's; First Church of Seventh Day Adventists ; Theosophical Society ; Truth Center; Unitarian; Lutheran Bethany; International Bible Students' Association; Pilgrims Advent Christian. Bungalow Dwellings Pleasing to Many. The bungalow type of dwelling, so common in Berkeley, comes in response to the modern taste for simjjlicity and comfort. These unpretentious but artistic structures lend themselves easily to house-garden effects. A City of Lodges. Berkeley is a city of lodges, all the leading fraternal and beneficial orders being numerously represented. The roster includes the Masonic order with its many degrees and affiliations, Independent Order of Odd Fellows, Benevo- lent Protective Order of Elks, Knights of Pythias, Knights of Columbus, 47 GRACE M. E. CHURCH SOUTH, ST. JOSEPH'S CATHOLIC CHURCH AND THE FIRST CONGREGATIONAL CHURCH 48 IVY CLINGING TO WALLS AND TREES ENHANCES THE BEAUTY OF HOMES AND COLLEGE BUILDINGS Ancient Order of Foresters, Ancient Order of United Workmen, Fraternal Order of Eagles, Independent Order of Red Men, Knights of the Maccabees, Ladies of the Maccabees, National Union, Native Sons of the Golden West, Native Daughters of the Golden West, Modern Woodmen of America, Order of Herrmann's Sons, Woodmen of the World, Women of Woodcraft, Royal Arcanum, Royal Neighbors of America, Order of Owls, Loyal Order of INIoose, Grand Army of the Republic, Women's Relief Corps, Spanish War Veterans, Young Men's Christian Association, Young Women's Christian Association, Young Men's Institute, Young Ladies' Institute ; Ancient Order of Druids and Grand Fraternity. Public Library Well Patronized. Experienced educators declare that the test of a library's efficiency is the use of it by the people. Judged by this standard Berkeley's public library is entitled to high rating. It contains more than 43,000 volumes — a book for each inhabitant of the city. The library has been subjected to expert examination, and the selection as shown in the catalogue has received official approval by representative librarians who conducted the inspection. The circulation of books this year as compared with last year shows an increase of 18,813 volumes, the total for twelve months being 226,857, divided thus: fiction, 104,536; juvenile, 57,215; adult classed books, including science, history, etc., 65,106. These figures indicate that the circulation of books is in the ratio of more than five books to each inhabitant. As would be expected in a community like Berkeley, there are many publi- cations in this library relating to the classics and the arts. 49 THREE churches: THE FIRST EPISCOPAL, THE CHURCH OF CHRIST, SCIENTIST, AND UNITARIAN SO THE CIRCLE, NORTHBR.\E: A TYPICAL RESIDENTIAL VIEW, SHOWING BEAUTY OF THE NATURAL CONDITIONS The rooms are spacious, well lighted and convenient. All parts of the city are served effectively through the usual branch stations and the main office. This library has exchange arrangements with the State Library at Sacramento and the University of California Library, by means of which readers may obtain rare and expensive books that are not on the shelves of the local library. The Press of Berkeley. Berkeley has two daily newspapers, the Gazette and the Independent, and a weekly magazine, the Courier. During the college term the Daily Californian is published by the students of the University of California. Several monthly and quarterly magazines are issued from the University Press. Productive Hinterland. Berkeley is the second city of importance in Alameda County, being separated from Oakland, the county seat, lying to the south, by an imaginary line in the vicinity of Alcatraz avenue. The adjoining region is one of tha most fertile in California. Fruits and flowers, vegetables, dairy products, poultry and eggs, grain — all these yield bountifully. Berkeley enjoys a distinct advantage by having this base of supply so near at hand. The character of the soil, the topography of the section, and the climatic conditions combine to make Alameda County noted even in California. This county was awarded the highest gold medal and sweepstakes premium for its display of products of farm, garden, orchard and vineyard at the last State Fair. The proximity of the orchard and vineyard districts to the center of the urban population of Oakland, Berkeley and Alameda, the excellent trans- portation facilities for shipping by rail and water to distant consumers ; the 51 -■i»-- -.'f. r.'.Vr, .v? 52 ■. ij».,-r; -v. A NATURAL VILLA SITE IN THE BERKELEY HILLS 0\ERLOOKING THE FAMOUS BAY OF SAX FRANCISCO well-kept county roads, insuring cheap and rapid transportation to local markets, railroad stations and steamship wharves, all add to the well-being of the people who produce things in Alameda County. Extensive Canning Industries. The abundance of fruits and the adequate supply of labor insured by the presence of so many people in the tri-city district of Oakland, Berkeley and Alameda, with Hayward, San Leandro and other communities included, have made this region the center of a great fruit canning industry. Here are favorably located a dozen large canneries which during the last season turned out canned fruits to the value of $2,000,000. In the same season the dried fruit product of Alameda County amounted to $315,000. There are several distinct fruit-growing districts in Alameda County, more or less clearly defined, though in every section almost all the varieties are grown. The cherry district is located around San Leandro; Hayward is the center of the apricot orchards ; peaches, pears and quinces are grown most extensively in the Pleasanton, Livermore, Castro and other similarly conditioned valleys. Groves of oranges, lemons, and olives are found in the sheltered nooks at different points of this great county, which has an area of 732 square miles of fertile land. Alameda County Described. The ofificial description of Alameda County contained in the report of the State Board of Agriculture is most interesting, and is appropriate here because of the close relationship of Berkeley to the surrounding region. The county was created March 25, 1853, with an area of 732 square miles. S3 54 IN THE THOUSAND OAKS DISTRICT, CHARACTERIZED BY SPLENDID ROADS AND BEAUTIFUL HOMES The population in 1910 was 246,131. The rainfall throughout the county averages about twenty-five inches a year. This ample rainfall is a prime cause of the region's productivity. The postoffices in the county are Alameda, Altamount, Alvarado, Berkeley, Beulah Heights, Centerville, Decoto, Elmhurst, Emeryville. Fitchburg, Fruit- vale, Hayward. Irvington, Livermore, Midway. Mills College. Mission San Jose, Mount Eden, Newark, Niles. Oakland, Piedmont, Pleasanton, San Leandro, San Lorenzo, Sunolglen, Tesla, Warm Springs. Some population statistics read : Incorporated cities and towns. Population 1890 48,682 5,101 11,165 Population 1900 Population 1910 66,960 13,214 16.464 2.253 1 .965 1.016 1,493 l.i0,174 Berkeley 40.434 23,383 3 471 1,419 228 1,391 2 746 2 ()13 2.030 1 719 Pleasanton 1,100 1 254 808 The description proper says : "Alameda County fronts on the bay of San Francisco for a distance of thirty-eight miles, with an average width of twenty-five miles, extending to and beyond the summit of the Contra Costa hills, comprising numerous beautiful valleys, besides the broad Alameda Valley, which last is bounded by the waters of the bay on the one side and the Contra Costa hills on the other, and is one of the richest and most fertile valleys in the State. 55 V). 1 .•.; s«» ■•■■y'M ■ — 7'" "vT"*'-' «A Ma m mm Wm 1 I I III ni lu ( i ^:^» V! li I t I l.:'>» IVY-COVERED SOUTH HALL, ONE OF THE OLDER BUILDINGS OF THE UNIVERSITY OF CALIFORNIA "The principal stream is Alameda Creek. There are other creeks crossing the county and emptying into the bay, two of which furnish water for the city of Oakland. The country around Hayward is one of the great fruit- raising regions, many millions of pounds being shipped annually. "The soils immediately along the bay in Alameda County and the marshes formed by the overflow are heavy, but very fertile when reclaimed. Then comes a broad belt of rich, black adobe that is crossed by deposits of alluvium made by shifting channels of streams running down from the Coast Range. In the Niles region are lighter loams. About Livermore are uplands, bench, and valley lands. Between the latter two classes the variation in potash, lime, and phosphoric acid accounts for difference in grape crop. "Mission San Jose is characterized by gravelly, upland, adobe soil, and was evidently chosen by the padres of the old Spanish Mission for its exemption from frost, caused by its slight elevation above the surrounding valleys. "The Pleasanton section consists of agricultural and grazing lands. The soil is a very rich sediment, producing hay, grain, potatoes, hops, and beets in abundance. At Alvarado the surrounding country is a fine farming and fruit region, and gardening and dairying are largely carried on. The fertile, alluvial soil is adapted to fruit growing. "Alameda County was among the first in California to begin the planting of orchards and vineyards. The county is divisible into three sections — the cherry district, the apricot district, and the vineyard district. "In Alameda County are the largest currant farms in the United States. The size of an average currant farm varies from twenty to forty acres. Local canneries pack a great number of cases of this fruit, and thousands of chests of currants are shipped away each year. 56 THE HOTEL C.VRLTOX. BERKELEY IS U'ELL PREPARED EOR THE TR.WELLERS UF TUL'AV AND OF 1 AIR YEAR "Almonds, chestnuts, Eng-Hsh walnuts, pecans, beechnuts, and hazelnuts are extensively cultivated. "Alameda is a vegetable-producing county. The profit in peas, potatoes, tomatoes, rhubarb, asparagus, and several other vegetables is large. ]\Iany acres in this county are planted in tomatoes. It is not unusual to find 100 acres of tomatoes growing upon a single farm. The potato crop is of increas- ing importance. The best soil will produce from seventy-five to eighty sacks to the acre, although record yields of 150 sacks have been produced. "The growing of peas for canning has assumed importance. The output of the San Leandro cannery, located in this county, has reached as high as 1,200 cases per day, and three and one-half tons of peas have been grown upon a single acre. "The average annual output of salt recovered from San Francisco Bay, in Alameda County, is very large, including both coarse and fine salt." Berkeley and the Exposition. No other city about San Francisco Bay will be benefitted more than Berkeley, in proportion to population and value of assets, by the Panama- Pacific International Exposition. The selection of the site is exactly right for advancing the material interests of this community. The location of the main part of the great fair at Harbor View, San Francisco, is a boon to all of Alameda County, and in this Berkeley shares richly. The grounds will be reached from this city, by means of rapid trains and swift ferry steamers, as quickly as by trolley cars from the non-central parts of San Francisco. The result will be that many employes as well as thousands of visitors will 57 58 make their homes here. They will go direct by boat to the entrance of the exposition. From the hillsides of Berkeley the brilliant courts of honor, the foreign concessions and the magnificent buildings of the various states will be clearly visible, day and night. This exposition, to which California invites the world, will open P'ebruary 20th, 1915, and will close December 4th. It will ])e pleasant weather most of that time, the semi-tropical climate of California assuring a delightful welcome to all visitors. Berkeley joins with the rest of California in extending to you an invitation to visit the exposition. That it will be a magnificent triumph is assured. The exposition will serve to worthily mark and celebrate the completion of the Panama Canal. Upon the selection of San Francisco by the Congress and President of the United States as the Exposition City, a fund aggregating more than $17,000,000 was provided through appropriations by the city of San Francisco, the State of California and the subscriptions of private citizens. The site chosen for the exposition is composed of 600 acres along the northern edge of San Francisco, facing the bay, and adjoining the federal military reservation, the Presidio of San Francisco, with its parade grounds and forts. The site extends even beyond, following the shore of the Golden Gate to a spacious city park that reaches almost to the Cliff House and Seal Rocks on the Pacific Ocean. Never before was there so magnificent a setting for an international exposition, so commodious a site for the accommodation of the nations of the earth. At Harbor View the main edifices will be arranged in the form of imposing courts in which the products of the world may be displayed. These courts will be architecturally harmonious. After a day among the bewildering marvels of the exposition you will appreciate and enjoy the delightful repose of your quarters in Berkeley, and soothed by a night's rest you will be recuperated and eager for another round of exposition sight-seeing. The reader of this who is thinking of visiting California in 1915 — or before or after— will find it advantageous to address The Bureau of Information of the Berkeley Chamber of Commerce, for further particulars. Hotel Accommodations. Berkeley has sufficient hotel accommodations for the present, and plans are maturing for taking care of those who are expected during the crowded years of the immediate future. The latest hostelry to be completed is the Hotel Shattuck. The Hotel Carlton is another spacious establishment. Work is progressing on the Plotel Claremont, which overlooks the picturesque district that bears its name. Apartment houses and family hotels take important rank in this city by reason of their completeness and general attractiveness. Of these Cloyne Court is a pleasing example. There are also the Berkeley Inn. the Mansions, the Morse, Northgate, El Granada, Alta Vista, Bon Air, the Studio, the Brooks, Gray Gables, the Heywood, Edlington Court, Lafayette. Castle Crags, Barker Block, the Morrill, Oxford, and many other commodious places. Not All For Farmers. In this book an attempt has been made to get the attention of all classes of desirable people. The appeal of the soil is primarily the lure upon which California depends in securing new settlers, to be sure, but Berkeley is so situated that business men of all callings, even if they do not have their business headquarters in Berkeley, may conveniently reside here and pursue their vocations in any of the cities about San Francisco Bay. 59 !,^ «M^M^ "^y $A Kj!^\- T . ^ ^^-,i ' :.'-y-: 'y Additional Information. The reader will observe few statistics are gfivcn conccrninf^ bumper crops, I^henomenal yields, marvelous growths of fruits, vegetables and trees, the financial and industrial prosperity of the state. If you desire to know the particulars of these things apply to the secretary of the State Board of Agri- culture at Sacramento, to the California Development Board at the Union Ferry Building in San Francisco, and to the Sunset Magazine Homeseekers' Bureau, 460 Fourth Street, San Francisco, or the other Sunset bureaus. Remember the Invitation. This message is sent that you may be informed concerning a city which offers valid advantages as a residence. This home character was stamped on this locality before the gringo came. The early Spanish settlers chose this as the seat of their habitations. Even in prehistoric times this region was a favorite camping ground. It is evidenced by the discovery of Indian mounds in this immediate vicinity. In no other part of the bay region are there so many signs of aboriginal occupancy. The autochthonous tribes were absolutely free to pick and choose — the entire country being open to their selection — and it is patent that by coming here in such vast numbers they evinced full appreciation of the advantages of this locality. Moved solely by considerations of personal comfort as measured by climatic conditions, and having no other object to be conserved, they made this place the center of population. They swarmed upon the area now the site of Berkeley. The present inhabitants of Berkeley confirm the judgment of their dis- criminating predecessors. You are welcome to come and participate in the pleasures of living in Berkeley. THE PLEASANT CITY OF BERKELEY F r f u r t h c r info r m a t i o n w rite The Secretary THE BERKELEY CHAMBER OF COMMERCE Berkeley, California 61 THIS MAP SHOWS BERKELEY'S STRONG POSITION AS A COMMERCIAL CITY, AND ITS CHIEF TRADE ROUTES 62 Any representative of the Southern Pacific Traffic Department noted below will be pleased to furnish further information, including railway rates and service. E. O. McCoRMiCK, Vice-President San Francisco, Cal. Chas. S. Fee, Passenger Traffic Manager San Francisco, Cal. Jas. Horsburgh, Jr., General Passenger Agent San Francisco, Cal. E. E. Wade, .\ss't General Passenger .\gcnt San Francisco, Cal. H. R. JuDAH, Ass't General Passenger Agent San Francisco, Cal. F. C. Lathrop, Ass't General Passenger .\gent San Francisco, Cal. J. M. Fulton, Ass't General P;isscnger .Agent Reno, Nev. F. E. Batturs, General Passenger Agent, 600 South Spring St Los Angeles, Cal. John M. Scott, General Passenger .\gent Portland, Ore. T. J. Anderson, General Passenger Agent, Sunset Central Lines Houston, Texas Jos. Hellen, Ass't General Passenger .Agent, Sunset Central Lines Houston, Texas J. H. R. Parsons, Gen. Pass, .\gent, M. L. & T. R. R. & S. S. Co New Orleans, La. E. W. Clapp, General Passenger -Agent, .\rizona Eastern R. R Tucson, .Ariz. H. Lawton, Gen. Pass. Agent, Sonora Ry., and .Sou. Pac. of Mexico Guaymas, Mex. Geo. F. J.4CKSON, .Ass't Gen. Pass. .Agent, Sonora Ry., and Sou. Pac. of Mexico Guaymas, Mex. R. B. Miller, Trafftc Manager, O.-W. R. R. & N. Co Portland, Ore. Wm. McMurray, Gen. Pass. Agent, O.-W. R. R. & N. Co Portland, Ore. G. W. Roberts, D. P. Agent, O.-W. R. R. & N. Co Astoria, Ore. W. B. Johnson, .Agent Piper Bldg., Baltimore, Md. E. A. Mitchell, Agent Berkeley, Cal. O. P. Bartlett, General .Agent 1901 First Ave., Birmingham, .Ala. J. H. Glynn, New England .Agent 12 Milk St., Boston, Mass. F. D. Wilson, D. P. & F. Agent, O.-W. R. R. & N. Co 2 N. Main St., Butte, Mont. F. T. Brooks, Dist. Pass. Agent 11 East Swan St., Buffalo, N. Y. W. G. Neimyer, General Agent 73 West Jackson Blvd., Chicago, 111. W. H. Connor, General .Agent 53 Fourth Ave. East, Cincinnati, Ohio G. B. HiLD, General .Agent 305 Williamson Bldg., Cleveland, Ohio W. K. McAllister, General .Agent 313 Railway Exchange Bldg., Denver, Colo. J. W. Turtle, Traveling Passenger Agent 310 West Fifth St., Des Moines, Iowa E. A. Macon, General Agent it Fort St., Detroit, Mich. W. C. McCoRMicK, General .Agent, G. H. & S. A. Ry 206 North Oregon St., El Paso, Texas J. F. HixsoN, Dist Passenger and Freight Agent 1013 J St., Fresno, Cal. H. G. Kaill, a. G. p. .a 901 Walnut St., Kansas City, Mo. F. S. McGiNNis, Dist. Pass. Agent 600 South Spring St., Los Angeles, Cal. G. R. Hackley, General Agent .Avenida Juarez, No. 12, Mexico City, Mex. L. L. Davis, Commercial Agent 221 Grand Ave., Milwaukee, Wis. F. H. Carter, District Passenger Agent 25 South Third St., Minneapolis, Minn. L. H. Nutting, Gen. Eastern Passenger Agent i, 366 and 1158 Broadway, New York, N. Y. L. Richardson, Dist. Pass, and Freight .Agent Broadway and 13th St., Oakland, Cal. Paul L. Beemer, City Agent 2514 Washington St., Ogden, Utah R. J. Smith, .Agent 632 Chestnut St., Philadelphia, Pa. G. G. Herring, General Agent 539 Smithlield St., Pittsburg, Pa. C. W. Stinger, City Ticket Agent Third and Washington Sts., Portland, Ore. Jas. O'Gara, District Passenger and Freight Agent 801 K St., Sacramento, Cal. L. J. Kyes, Dist. Pass. Agent 156 Main St., Salt Lake City, Utah A. D. Hagaman, Commercial Agent 901 Fifth St., San Diego, Cal. A. S. Mann, District Passenger Agent Flood Bldg., San Francisco, Cal. Fred S. Shoup, Agent Palace Hotel, San Francisco, Cal. E. Shillingsburg, Dist. Pass, and Freight .Agent 40 East Santa Clara St., San Jose, Cal. E. E. Ellis, District Passenger Agent 716 Second .Ave., -Seattle, Wash. A. MacCorquodale, D. P. Agent, O.-W. R. R. & N. Co 603 Sprague Ave., Spokane, Wash. A. J. Dutcher, General Agent 31S-317 North Ninth St., St. Louis, Mo. Robt. Lee, District Passenger Agent 1117-19 Pacific .Ave., Tacoma, Wash. R. Burns, Dist. Frt. and Pass. Agent, O.-W. R. R. & N. Co 21 Main St., Walla Walla, Wash. A. J. PosTON, Gen. .Agent, Washington-Sunset Route 90s F St., N. W., Washington, D. C. Rudolph Falck, General European .Agent, .Amcrikahaus, 25, 27 Ferdinand Strasse, Hamburg, Germany; 49 Leadenhall St., London, E. C, England; 22 Cockspur St., London, England; 25 Water St., Liverixx)l, England; 118 Wynhaven S. S. Rotterdam, Netherlands; 11 Rue des Pcignes, Antwerp, Belgium; 39 Rue St. Augustin, Paris, France. SUNSET, The Pacific Monthly THE MAGAZINE THAT TELLS ABOUT THE WEST 15 cents a copy $1.50 a year Sunset Information Bureaus — 460 Fourth St., San Francisco; Pacific Electric Building, Los Angeles; 1158 Broadway, New York; 12 Milk Street, Boston; Flood Building, San Francisco Information on the West can also be secured of the Foster & Reynolds Co., New York, Washington, Philadelphia, Atlantic City and Chicago 63 ^m. j- f'' '^m \^.- ''^f JANE K. SATHER CAMPANILE DONATED TO THE UNIVERSITY LIBRARY OF CONGRESS 017 169 294 5 L BERKEtr ^'-^mi