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f the great river as his funeral dirgi , his remains were buried by night beneath its surface. So runs ihe story that is iiistory. De Soto liad come and his followers told such graphic stories of the wealth of the new couritry that it was only a short time before a Spanish settlement and block- house were built o)i tiie banks of the mighty stream. The Chickasiiws welcomed the newcomers and dealt with tiiem and grew richer. Indian trust and con- fidence, however, were no nuitcli for paleface greed and rum, and then the white man did another un- wise thing. He traded his guns to the Indian for furs and skins. ()f course. Mr. Indian had to learn to shoot the "fire-sticks," and with copper-colored suavity he proceeded to practice his marksmansliip upon the paleface. Long-haired settlers with longer squirrel guns began to h't their anger get the better of them, and before many moons the Chickasaws were in the uuicpie position of being ousted from their own happy hunting grounds and deported from Tennes- see into Arkansas. That is how the white man came to Mem])his. lie has been hei'e ever since, and he hasn't missed a day in adding to the beauty and enduraliility of the city. The result 1 Ah, that is a thing of which xMemphis is proud. The citizens will talk to you by the hour of it. They will receive you as a long-lost brother and take you into the fold with the same spirit that the original prodigal was received. If business in- terferes with telling you of the merits of ]\Iemphis, TWO VIEWS OF OVERTON PARK A LANDSCAPE SCENE AND A MEMORIAL FOUNTAIN they will give up their biisiuess, because they kuow tliat, out of sheer gratitude, you will return it two- fold into their laps at the first o])portuinty. Didn't some one, at some time, somewhere, say something to the effeet tliat the Memphis spirit was a germ that bit often and quick and flourished like a boll weevil? That about sums it up, although the com- l)arison isn't a very pretty one. The chances are that if you let an honest-to-the-Lord-bred-in-the- bone Memphian take you out siglitseeing for an hour, that in less time than tliat you will be figur- ing on buying a five-room l)uiigalow witli hard- wood floors and an open fireplace on a fifty-foot lot somewhere out at the end of a car line. The Business Men's Club is greatly responsible for this Memphis spirit. Its slogan is "For Mem- phis," and no two words ever said as mucli in less time than does that pair. It is "For IMemphis, " first, last and always, and it has worked so hard and persistently that almost every one in this great big country knows just why Memphis is so proud of herself. For instance : Did you know that Memphis in the ])ast ten years has grown faster in iiojudation than any other city in the Ifiiited States? Well, it has. Look at this table : In 1880, Memphis had a po])ulatioii of 3:5,892; in 1890, 64,495; in 1900, 102,320; in 1913, 150,501. Exact city directory population, 1915 — 216,450. Memphis has commission government and that, too, is saying a whole lot in a very few words. This is, without a doulit, the most ni)-to-tlie-minute form of municiiial management, and tlie success of the method is shown by the fact that the city has far exceeded in improvement even the expectations of the men who promoted the plan. Memphis has the lowest freight rates in and out for any city within a giver^ radius of miles. It has eleven trunk lines and they operate seventeen .sepa- rate and distinct railroads. It is the home of 175 steamboats, and the big stream is an eternal assur- ance of low rates. The increased traffic through Memphis to the West has necessitated the construction of another magnificent bridge It will be three miles long and will cost five millions of dollars. Three trunk lines will operate over it and an iuterurban route is also being planned to cross it Memphis has 206 miles of the finest paved streets in the South. Its parkways are adjudged the pret- tiest this side of the Oliio, and many cities have sent their landscape gardeners here to study them. One hundred and twenty miles of street railway cover the city with a network of tracks. The death rate in Memjjhis is oidy 9.03 per thou- sand, making her rank third to all American cities. THE WEST TENNESSEE STATE NORMAL ^Icinpliis is liic largest cottcin iiiarlscl in tli,' A\'i)i'l(I, ;iii(l has liiM'ii for so iiiaii\' years that no one now ever takes the time to even dispute her claim. The JMempiiis dealers luuidle an average of 1,000,000 bak's per annnm. On luinljer of hardwood varieties, Mem])his also holds uneontested claim. Her output is one l)illion feet a year. Tliere are a inuidred and one other things in which Memi)his excels. Here are some of them as put forth by John M. Tuther, Secretary of the Business M-n's Club. Read them. Fact is better than fancy, and figures more entrancing than fic- tion. As (I basis for its iconch rfiil prosprrifij — Mem- phis has : 216,450 of the best people on earth. C'onnnission form of government. Eleven tnud'; line railroads, operating seventeen distinct lines in and out, Imving piiysieal connec- tion each with the other. The Mississippi Kiver, with perpetual dee]) water navigation. The only bridge crossing Mississippi River below mouth of the Ohio, and a second one under con- struction. Tile l)e,st iriunicipal regulations as to railroads in matters pertaining to switching eliarges, car serv- ice, etc. Three belt lines, affortling unexcelled factory and industrial sites within Memphis switching limits; with municipally controlled interchange sv.'itching, at lowest rates in the United States. The best distributing facilities of any city South 0'- West. Moi'e than 600 manufacturing industries. The greatest advantages to foreign factories For storage and for distribution of goods. Ideal labor conditions and ainple labor .supply, both white and colored. Atlvantage over every otlier point as a cotton .spinning center. On cotton products for distribu- tion to the West and Southwest the saving in freight rates alone, as against New England points, amounts to .'i;5.60 per bale. Unexcelled advantages as a meat packing center ; has thi-ee stock yards and one local packing house, and arrangements are completed for location of mammoth stock yards and packing houses. More and better hotel accommodations than any other citv of its size in America. THE CUSTOM HOUSE AND LIBRARY ON THE RIVER FRONT Tweiitv-seven banks and trust companies, witli $9,000,000 capital and .i^f)!, 000,000 deposits. Best and most influential newspapers in the South, each devoted to the material advancement of this city and territory. Business Men's Club. The mission of this club is to advance the industrial, commercial and mate- rial interests of Meiupliis and of tlie territory sur- rounding. Ten days' stop-over privilege on all tlirough rail- way tickets. Largest cotton market in tlie world, liandling 1,000,000 bales per animm. (Memphis sliipped cot- ton commands the highest price in all domestic and foreign markets. ) Is the largest hardwood producing lumber mar- ket in the world, handling in 1910, 670,000,000 feet. Total lumber output, 1,000,000,000 feet. Is the largest producer of cotton seed products in the world. Is alive to the necessity for more factories. Its citizens and the railroads pursue a liberal policy toward industrials i)roposing to locate here, and to those already operating here. Is government port of entry, having the finest custom house in the South. Is the home port of 175 steamboats. Is the third largest grocery jobbing market in the United States. Is the best convention city in the United States. Is located in a richer and more rapidly develop- ing territory than any other citv in tlie United States. For ihv pJaisun oi-tuniti('s for .sight-seeing:. The city is re- plete ill commercial and historical interest. Within the boundaries of the business district there are a score of points of interest. Be it known that the center of Memphis is Main Street and Lladison Avenues. This is the hub of the city. Sui)pose tliat you stand at tliis corner for just a iiiomeiit. Main street stretches to the North and .South. It is wiile, excellently paved, well policed and is fairly seething with activity. Just a block to the south, at the corner of Mon- roe, there is a tliree-story building. Tliis building would hardly attract your attention. There is ap- parently nothing unusual about it except tl:at only recently it broke all records for Southern realty prices. The new owner paid .'ti6,400 per front foot for it. The closest that this mark has been ap- proached was a recent sale in Atlanta where $.5,800 per front foot was paid. Within a few feet of this structure is the Busi- ness Men's Club — a pretty six-story edifice of red brick, fireproof, and said to be one of the most elaborate and complete clubhouses in the country. Visit the club. You are ',\-elcome. See for yovir- self how this organization works. You can very profitably spend a half hour or so in the building. To the north of Main and Madison is Court S(piare, the St. Marks of Mempliis. Here great flocks of pigeons make their homes and timid squir- rels have been so petted and pampered that they have become quite bold and will not hesitate to pick one's pocket for any little delicacy you may have concealed. One block west from Court Square is Confed- erate Park, with its battery of old guns as grim reminders of the great inland naval battle that was waged off this jjoint half a century ago. Several of these cannon are said to have been among the largest used by the Confederate army. The spot is now a beautiful park — one of the smaller ones of the Memphis .system. The view from this ])oint is unexcelled. North is the great bend famous in Indian legends as one of the most magnificent on the river. Now- adays, however, the Indian legend has given way CITY HALL AND COURT HOUSE to commercial growth, for across on the point that juts out into the swift current freight engines are busy handling their strings of cars. Quite a clash between the primeval and the modern, or the artistic and the prosaic, eli ? But then bi;siness is )io re- specter of traditions. To the south stretches the skeleton-like length of the great Memphis bridge — once acknowledged in every land as one of the most remarkable engi- neering feats of that day. Time was when this bridge was considered more than sufficient to liandle all of the traffic between the two coasts, but Memphis and the Inland Empire, of which she is the capital city, have grown so fast that another bridge is now under construction — a five million dollar project that will far overshadow any sjaan along the entire length of the great Father of Waters. This bridge will have an iuterurban trol- ley service, double railroad tracks, pedestrians' walks, and a free wagon way. One end of this great span will rest upon the spot where De Soto stood when he led his baud of discoverers to the banks of the mighty Father of Waters. And so this five million dollar monument to J. T. Harahan. the man who headed the first company to finance it, will also be a modern memo- I'ial to De Soto. Now walk back to Main Street. From the Square you can go three blocks north to Adams and then one east to Second street. Here you are given an insight into a real civic center. The first building, the two-story white stone structure, is the new fii'e headquarters with its motor apparatus and the latest and best of everything for fighting what a big city fears most — fire. Adjoining is a building that looks like a library or bank, so imposing does it stand. This is the fin- est police headquarters in the world — a model in perfection of arrangement, sanitation, usefulness, strength and beauty. Across the street, covering an entire city block, is the famous Shelby County Courthouse, an archi- tectural masterpiece that has won the plaudits of the lovers of the artistic the world over. Prob- ably nowhere else is there a Temple of Justice that in its very construction looks so impressive and dignified as this great example of old Roman archi- tecture. Its marble pillars, great statues and long corridors all combine in delighting the eye. Here the mills of the gods grind out justice, and here, too, the Mayor and his army of employes have their headquarters. The church down the avenue is St. Peter's. In reality this building is a cathedral, massive and CENTRAL POLICE HEADQUARTERS insjiiriug- — one of the oldi'st of the Ak'iiii)liis churches, beautiful of interior witli its g'olden- eniblazoaed figures and scenes — revered by Cath- olics and Protestants alike as hallowed ground u])on which many stirring' events of the city's life liave transjnred. If you wish you may take a Suburban South JMemphis ear and go out to the big cotton ware- house — the greatest and most complete on the face of the globe. It is a scant twenty minutes' ride. Here the city lines of the Memphis Street Railway Company connect witli the Lakeview interurban division, which lias a direct route into the heart of Mempliis. At the entrance of the wareliouses you are stopped by a guard, who asks that you leave all matches, cigars and cigarettes witli him. This gigantic plant has by its careful metlioils cut the fire hazard down to sucli a mininunn that it is ac- corded the lowest insurance rate in the world on a wareliouse. Tlie warehouse looks like some great fort with its vow after row of white concrete walls. A guide takes you tlirougli this i>lant. He shows you the compartments in which tiie cotton is stored, each one of them holding enough of the fleecy sta]ile to pay the ransom of a king. • You could spend a daj- or two in studying this phuit and find a plenty for marvel, but your time is limited and you must move on. Before you leave look off to the south and yoii will see a rice mill in full operation — a mill wliose only troul)le is in working long enough to fill a demand that is always crying for )uore. Rice is a new industry around ^Memphis, but ilespite its youth it is a giant in size. Some of these days it will rank with cotton, it is said. Yoxi may now get a car and go back towards town. But not all of tlie way in. At Calhoun ave- nue and Main street transfer to another Suburl)an car, this time a Florida street division, and get off for tlie stock yards. Here, Aladdin has rubbed his lamp and behold, almost overnight there sprang up from a bare plain an immense plant that has already made Memphis the greatest horse and mule markets in the world. Thousands of Southern horses and mules have been sent from these yards to the Euroi)ean armies. On the way back to town you will pass through a magn'ificent industrial center. Manufactories, distributing depots, and numerous small factories are on every side. Then, too, there is the new gas plant, M'ith its gi-eat vats that contain enough gas fuel to last the city a week. Ask for a transfer to a Poplar avenue car and run out to Overton Park. Beautiful residences •^■'-Mi.te?.*;!?-'^- "DOWN ON THE LEVEE" line the way, stately old Southern homes with acres of ground around them. Poplar Boulevard, wide, flawlessly paved, and above all well kept, is a fair example of Memphis streets. There are no finer in the country. It is a thirty-minute jaunt to Overton. Imagine your surprise when you run from a residence sec- tion straight out into the virgin woods. Tall oaks line the way, cypress, elm, weeping willow, hick- ories, in fact, every kind of tree is found in this great tract. Nestled down in a pretty stretcli of woodland, the pretentious buildings of the Zoological Gardens greet one as a new surprise. No mystery now as to M'hy Memphis is called the City Wonch^'ful, is there? This is the largest free zoo in the world, with but one exception, and the exception is the Bronx, New York. The Cincinnati zoo may be larger, but you pay to visit it. Here j'ou may see every kind of animal from the stately lion down to the insignificant and yet high- ly amusing baby monk. Birds of all climes and plumage preen themselves in the sun and splash about in the ponds. An elephant fi-om India trum- pets a thunderous answer to the screeching chal- lenge of the owl. To the north of the zoo you are given a glimpse of the great parkway, said by landscape gardeners to be one of the most artistic in the country. It en- circles the city like a great belt, and it is over fifteen miles in length. Over to the east of Overton is Binghamton, the industrial suburb of Memphis. The American Car & Foundry and other big plants furnish employ- ment to a host of skilled workmen in Binghamton. Suppose you walk south. That will give you an oi^portunity to see the playgrounds, the wading pool, the lily lake, the golf links, the dancing pavil- ion, the pergola and the memorial. Your attention is especilaly called to the golf links. This is one of the finest courses in the South, and it is as free as the air that you breathe. Over en the knoll near the bandstand is the new Brooks Museum, a museum in which will be hung fine paintings, and statuary will be preserved in order that our children's chil- dren may see the works of art that we admired. You are at the Poplar Avenue entrance in less time than it takes to tell. If you M'ish we can walk along one of the driveways through the woods that are pi'etty in winter, cool in summer and wondrous- ly beautiful when autumn limns them into the mul- titude of colors that only natvire can blend. In ten minutes or so you will strike the parkway again. Three blocks to the south is the great Tri-State Fair Grounds. Sujipose you spend a few minutes there. It is getting along towards late afternoon, « u ^ as •■ «' ir ir rr n mi |||||| i| IjMIi 111 ■■ I 1 1 I THE MAGNIFICENT UNION STATION but nevertheless you can't see Memphis without visiting the fair grounds. This is the famous old Montgomery track, wliere many a famoiis runner has caused the grand stand to shake and creak un- der the thunderous applause as he shattered a new speed record. Now the day of the thoroughbred, except for the classy pacers, is past and Memphis has the Tri-State Fair instead. The city bought this park from its owners and turned it over for a municipal playground and fair site. Memphis is one of tlie few cities in the country owning her own fair grounds. The buildings, now of frame, will soon be replaced by the more substantial stone structures. The clubhouse lias been converted into the now world-famous Baclielors' Baljy Hospital — an organ- ization that is as helpful as it is unique. You can get an East End inbound car here. It is a half-hour ride back into town. En route to town you will pass East End Park, which is the Wliite City of Memi)his; the Bantist Memorial Hospital, sai(l to be one of the finest in the country; the City Hospital, where Memphis takes care of the ill, rich man and the paujjer, with equal care ; the University of Tennessee Medical Department, and Forrest Park. In this park, which is one of the prettiest of the small recreation grounds, is a magnificent eijuestrian statue of the peerless Southern leader. The figure of man and mount is superb ; in fact, both seem to be living and breathing instead of inanimate bronze. Now for the last leg of the journey. Suppose you take a North Second Street car. That will bring you into the very center of the lumber district. And lumber, be it known, is second only to cotton in tile making of .Memphis. This is admittedly the greatest hardwood lumber market in the world. On the way out you will pass the main pumping station of the Memphis Artesian Water Company. Here pure artesian water at the rate of about 14,- 300,000 gallons per day is pumped into the mains and sent to every part of the city. This water comes from hundreds of feet below the surface and does not see even a ray of sunshine until it is put into the glass from which you drink. At tlie end of the car line you can go through any one of the great lumber plants and see the mill cvit a log into a piece of furniture or grind it into a pulp for use in manufacturing fibre materials. Mempliis lumber goes to all parts of the world. Tired? Just a little. Who wouldn't be? You have covered probably fifty miles or so on your jaunt and now on your way back to town you can well realize that seeing Memphis in a day is a question of moving every minute. The New Grand Central Station is One of the Most Complete Passenger Terminals in the Countrj' It is evening. The streets that yon left busy and crowded in the full flush of a day are now transformed in magic brilliance. The "White Ways" stretch out like gi-eat arms into the night, and high above you many colored lights, tliousands upon thousands of tlieni, burn into the blackness — the flaring story of a great city's commercial en- ergy and wealth. Pick your hotel. Mempliis has tliem iu all sizes. If you wish the Bohemian, it will take only a mo- ment to find it; if you seek the quiet of a family establishment, there are many at hand ; but if you want the music, the laughter, the song, the dance — Memphis has that, too, and the Tango tea and the cabaret. And so you suit your taste, and then probably if you wish you may see a show. There is vaudeville and the best of it, drama or comedy — the latest plays as straight from Broadway as wise booking agents can bring them. You have seen enough of Memphis to convince you that Memphis is indeed a city for you to be jn-oud of. ''Queen City of the Valley" they have called it, and in the calling they were right, for none other disputes her title. "The City Magnifi- cent" a great man named it, and in doing so he displayed the good judgment of his greatness. "The City Historical" a poet characterized it, and when he did so he remembered De Soto, Forrest, and the others of lesser fame. "The City Wonderful!" Ah, that is it — strong, hospitable, truly great — such is Memphis. UJ z u. UJ I h u. o Ul Ul oc I K BUILDINGS OCCUPIED BY PI DGEON-THOMAS IRON CO. Iron There is probably not a Memphis sky-scraper or a building approaching the sky-scraping class but what has in it materials furnished by the Pidgeon- Thomas Iron Co. Not only the big structures which adorn the city have been partially constructed from ma- terials drawn from this concern, but also have the trans-Mississippi bridges, one of which is now in course of construction, found it one of the principal feeders of construction material. A complete history of the Pidgeon-Thomas Iron Co., running back through the past thirty years would fill several pages. It is sufficient to say that the Monogue-Pidgeon Iron Co., which was organized many years ago, became the Pidgeon-Thomas Iron Co. in 1906. During the existence of the firm it has enjoyed a distinct place in the mercantile world of Mem- phis. For instance, as far back as the construc- tion of what is known as the Memphis bridge, when materials needed in the construction line were demanded the firm furnished them. Much of the building material being put into the Hara- han bridge is being furnished by the Pidgeon- Thomas company. To go through the records in the company's office anl give a list of Memphis sky-scrapers and other big construction work found there would consume much time and space. The company, for instance, supplied materials in its line for the Cotton Exchange building, Ger- mania Bank and Central Bank buildings, Chisca Hotel and both of the big railway stations. In- cidentally the firm furnished all of the steel used in the Chisca Hotel. At present the Pidgeon-Thomas Co. is making an addition to its Iowa avenue warehouses. When completed tlic warehouses will occupy an area of 500 by 400, double its present size. The com- pany also has a warehouse on Tennessee street near the Illinois Central station. These ware- houses are tapped by spur tracks which facili- tate the most economical movement of freiglit in and out. The main offices are located at 94-96 N. Second street, between Adams and Jefferson. In this building the company has a storage capacity of 24,000 square feet. The firm handles such ma- terials as railway supplies, mill supplies, supplies for tinners, blacksmiths, oil mills, structural iron and steel in all shapes, tin plate and all kinds of roofing material. Office and Salesrooms VAN VLEET-MANSFIELD DRUG CO. Wareliouse The Largest Drug House in the South This is not the only distinction enjoyed by the A''an Vleet-i\Ianstield Drug Co., for it is rated as second largest drug house in the United States in the aggregate of its annual business. The firm name is familiarly known from the Missouri River to the heart of Mexico and from the Pecos to the Atlantic Seaboard. The firm started in 1855 when the drug house of ]\Iansfiekl & Higbee was organized. The name was later changed to the Mansfield Di"ug Com- pany. In 1895 the Mansfield Drug Company was combined with Van Vleet & Co. (Avhich was es- tablished in 1885), and since that time has con- tinued under the name of Van Vleet-]\Iansfield Drug Company. The company therefore has been in business approximately 55 years. The stock is said to be the largest carried by any drug concern in the South, and Avith ade- quate force and facilities tjie company is able to fill orders the day they are received. The buildings occupied contain larger floor space than any other drug firm in the company's territory. The business principles instilled into the firm's life by Mr. Van Vleet and his corps of able as- sistants, together with improved methods of han- dling the vast volume of trade, explain the mar- velous success achieved. The slogan of the firm has always been, "Quality, accuracy and fair deal- ing to all." The company travels 30 road salesmen and they cover their territory every two weeks, en- abling their patrons to keep a fresh stock of drugs and other articles on hand at all times. The firm also has an enormous mail business and orders received in this manner are as promptly filled and sent on to their destination as if given to a salesman or in person at the general offices. It is this prompt service and constant care of the trad(> that has made the Van Vleet-Mansfield Drug Company the foremost in the South and second in volume of business in the United States. Perhaps no other business house in the city has advertised Memphis more widely than has this drug house and IMemphians are justly proud of boasting of it as a part of the business com- niunitv. A Cold Storage Plant To gee the "atmosphere" of a c-oUl storage plant ill both the literal and literary sense, to appreciate the marvelous maehiiiery and system used to eare for and preserve perishable mer- ehaiidise, valuable furs, tajiestries, rugs and draperies — a visit to such an institution is the only thing whieh eaii convey to the lay mind the complexity aiul tliormighiiess of a plant usually thought to be a most simple one. A half a million dollar institution of this sort is located in the heart of ilemphis in the estab- lishment of the Memphis Cold Storage Ware- house Company, 99-101-10::! South Front street. Over a million cubic feet of .storage space isi pro- vided in the nine tloors of the building erected in 1907. To the average mind the best way to com- prehend the facilities offered is to consider the statement that a refrigerating power equal to the melting of 175 tons of ice during 24 hours is provided by the machinery in action every hour of the day at this business institution. A system of tubes carrying brine which I'ools the iiipes, without freezing, and whicli in turn cool the air, runs throughout the plant. In rooms where a particnbirly hiw temperature is reipiired there are more tuhcs tlia)i in others. Varied de- grees of cold are reipiired, of course, for the preservation of different commodities stored. Over 100,000 feet of tubing is required to carry the refrigerating tiuid to the nine Hoors. Contrary to the popular misconeeption, now, however, being gradually dissipated, goods come from the cold storage plant with practically as much freshness as when they were placed there if the refrigerating system is as perfectly done as is the rule at the iMemphis Cold Storage and Warebonse i)laiit. It serves, as it were, in the place of a mammoth ice box for the wholesaler and jobber in meats, eggs, butter, poultry, cheese and other perishable commodities, and turns out the products to be distril)uted to the customer of the larger concern. The Jlemphis plant serves a clientele from a wide area and enjoys a con- stantly increa.sing business. Founded in 1907 by the late J. N. Oliver, the Memphis Cold Storage and Warehouse Company has become one of IMemphis' strongest business institutions. The following are the present offi- cers: Herbert Moore, president and general man- ager; J. M. Baker, vice president; A. S. Baldwin, president, and V. \'>. {''biunmy, secretary aid treas- urer. Showing Faclities for Handling Less Than Car Lots for City Delivery Showing Facilities for Handling 20 Carloads Daily In and Out D. CANALE & CO. A Big Produce Center As a (listril)utinfc point for fruits, nuts, pro- dufe, both domestic and foreign, Memphis enjoys a most unique position. Oeeupyintt a geograph- ical position midway between the semi tropics and the temperate and south temperate regions, it was only natural that Memphis should become early a place of trade for products ranging from the late fruits and vegetables of the North and AVest to those of Florida and from the regions nearer the equator. Early recognizing that fact, in 1869 D. Canale started at a small establishment on Madison ave- nue near the site of the present postoftice and custom house and began to import produce, fruits and other products, as well as deal in those raised in sections nearer home. Prom this beginning has evolved the concern of D. Canale & Co., whose patrons both for the receipt and sale of products are not only scat- tered over every state in the Union, but who extend over every country of Europe and parts of other continents as well. There is not a month in the year, from the early Florida fruits in January to the late melons and other fruits from California in December, that some state is not furnishing from its soil an article of food or delicacy to be di.s-tributed from Memphis by this concern. In the new home of 1). Canale at Iluling Sta- tion four floors and a basement house the stor- age, shipping and office departments of a con- cern which in the immediate territory has repre- sentatives at every flag station and every city, town and handet in five states within a radius of 150 miles, besides its other connection with far distant points. Ninety thousand feet of floor space are in- cluded in the establishment, embracing a common and cold storage capacity of 350 carloads. Free track space ample to accommodate the immense traffic handled inbound and outbound connects with the Belt Line and thence to the trunk rail- roads. At the head of the concern stands its founder, D. Canale, as president of the company. Other officers are : J. L. Canale, vice president ; J. D. Canale, manager; A. P. Canale, secretary; T. J. Canale, treasurer, and G. A. Canale, manager commission department. A PURE FOOD PLANT Pure Food Products A city within a city, in existence almost 55 years, is a statement which fits almost exactly the position in the Meaiiphis industrial world occupied by the Oliver-Fiiiuie Company, manu- facturers and jobbers of pure food products. This company occupies a seven-floor building at Vance avenue and South Wagner place. The annual pay roll of all the employes of this con- cern, it is estimated, will maintain in comfort 1.200 families of average size. This, the largest pure food factory in the South, manufactures many famous brands of prod- ucts, including coffee, candy, baking powder, ex- tracts, spices, grape juice, rolled oats, buck- wheat flour, pancake flour, maple syrups and other products. Other products are sold liut not manufactured at the Memphis plant. One of the largest dei)artuients in the whole building, ■which occupies a total of 41,4 acres floor space, is the cand.y shipping department. An average of 20.000 pounds of caiuly, in other words a carload a day. is tlie output of this one de- partment alone under the supervision of W. E. Holt. Founded in the early sixties by the late J. P. Finnic aiul the late J. N. Oliver, their successors in the management of the concern have so ex- tended the activities of the business that cus- tomers are nunfliered from Mississippi, Arkansas, Oklahoma, Texas, Northern Louisiana, West Ten- nessee, Northern Alabama and Southeast Mis- souri. A capable and large force of traveling salesmen cover t^iis territory thoroughly. Grocers' sundries and fountain supplies have been within a comparatively recent date added to the large list of products handled. The Oliver- Finnic Company also does an immens'e trade in roasting and packing of coffee and importation, milling and sale of spices. Present officers of the company are : G. C. ^lason, president ami treasurer; W. E. Ilolt. vice president and general manager; C. 0. Finnic, sec- retary, and ]M. 11. Hunt, vice president. The directorate of the concern includes the above names onlv. PLANT OF THE AMERICAN SNUFF CO. A Gigantic Enterprise The American Siuirt' Compan.v's buildings in Memphis are marvels of architectnral beauty in construction and appearance. Six splendid buildings cover its acreage in North Memphis, each building representing a dit?erent depart- ment, separate and distinct from all others. No city in the country is better equipped from every point of view to lie a manufacturing and distributing center than Memphis. Such factories as the American Snufif Company, with modern methods displacing the old picturesque and wholly insanitary ones, are not only splendid acquisi- tions from a commercial and financial point of view, but are object lessons in the modern meth- ods of protection to the life and health of work- ing people. The plant of the American Snuff Company in JMcmphis is the largest and best equipped snufi' factory in the world. Trains bearing its freight are moved into and out from the very doors of the plant. Visitors marvel at the extraordinary cleanliness and sanitation of the entire factory. Every conceivable safety device is employed for the protection of the employes. The employes of the American Snuff Company, of whom there are between 350 and 400, receive unusually good wages. They all live in Mem- phii-\ anl pay into home firms their wages re- ceived, thus benefiting every line of industry in Memphis. The 175 women and girls and the 200 men em- ployed are all healthy, happy specimens, at work in hygienic, congenial surroundings. All work in uniforms furnished by the company, which uniforms are not worn outside the factory. No one under IS years of age is employed. The em- ployes have a well-equipped dining room where they eat their lunches, and the company fur- nishes, free of cost, coffee, cream and sugar. The American Snuff Company is one of those coii^orations that realize the wisdom of dealing fairly and generously with employes, as well as with customers, and deserves the great success it has achieved. After all is said of corporations, the fact remains that they, like all other business firms, are just as good and useful in a commu- nity as the men who shape their policies. ._. . RIGHT 1907 BY COOVERT^ BY CQpyCflTf A QUEENSWARE WAREHOUSE The Queensware Trade lu her wholesale queensware trade, as in many- other lines of wholesale merchandising, Memphis imports direct from the producers in Europe. This does not mean that Memphis queensware men handle no American-made goods; for no wholesale queensware men in the country carry heavier stocks of such material. But there are classes of queensware and goods sold in connec- tion with queensware, w'hich are not manufac- tured in the United States, and the dealer who would handle them to his own best advantage and that of his customers must go into the Eu- ropean markets after them. The fine chinaware sold in this country, for in- stance, is obtained from factories in France, Ger- many and England. Toys of this material are made in Germany. England makes much of the c'heap crockery sold in this market. Much more of it is obtained from East Liverpool, Ohio. Pitts- burgh, Pa., furnishes most of the glassware. The galvanized Avares, enamclwai-es and tinwnres come ri'oui New York, nnd siiver-philcd ware from Meridian, Conn. Willow ware is largely imported direct from Germany and France. The duty which Uucle Sam requires on all this imported material cuts a very considerable figure, in its marketing in Amreica. This ranges from 35 to 40 per cent on crockery and about 35 per cent on china and toys. The Memphis Queens- ware Company nuinages even in this particular to cut edges by maintaining its own bonded ware- house. In this warehouse the imported goods are stored under government seal and are there hebl until thy are wanted for shipment to the trade. Duty is not paid on them until they are taken from the bonded warehouse; and as they are taken bit by bit as required for delivery to the customers of the firm, it is not necessary to have a large amount of dead capital tied up in duties prepaid on goods awaiting sale. Memphis supplies queensware to practically the wthole of Arkansas, Mississippi, Alabama, Ten- nessee, Louisiana, Texas and Oklahoma — or, to state it in othei- teriiis. to all territory within 200 t(i 3(1(1 miles 111' tile city. KEYSTONt «SUPQlK)(IFffi!CO. -«-" HIKED FEED V OPERATED UNDER ITS OWN LIGHT AND POWER A Growing Concern Two facts whk'li illustrate the importance of Memphis as a center for manufacturing food- stuffs for live stock and poultry are evidenced by the selection of this- city over all others as its site and the rapid growth and enlargement of the plant of the Superior Feed Company at Center street and the Frisco railroad. Although a comparatively young Memphis en- terprise, the company has grown to such an ex- tent that just a few days ago it was announced that an addition 50x250 would be built imme- diately. This will increase its capacity fully 50 per cent. The present daily capacity is 10 car- loads of mixed feed. The addition to the already thoroughly equipped plant will be of steel con- struction and the enlarged plant will be one of the most complete in the South. The Sujierior Feed Company decided to locate in Jlemphis after inspecting conditions and hear- ing offers from Kansas City, St. Louis, Omaha, Chicago, New Orleans and many other points. The capitalists interested in the business consid- ered Memphis the premier city for the location of a feed manufacturing plant and in consequence in 1912 established the present factory at Center street, where the Frisco railroad crosses that thoroughfare. The fact is Memphis is now rec- ognized as the greatest mixed feed market in the United States, having wrested that honor from East St. Louis, 111., owing to exceptional railroad facilities and geographical position. Mr. P. J. Shouvlin, president, and j\Ir. E. L. Luibel, secretaiy and general manager of the Superior Feed Company, fully realizing this, en- tered the field with vim, energy and determina- tion to sviceeed by covering the entire territory and furnishing feeds manufactured of the best materials and according to the most modern meth- ods. The measure of their success is proof of their sound judgment and high plane upon which they have consistently conducted the business. The company is in a position to deliver in car or train load lots the product of their plant to any point in their territory, which is extensive, in less time than it can be delivered from any other center in the Ihiited States. The machinery for mixing the feed and the ma- terials are the best :o be had. The plant is op- erated by gasoline power, having 300 horsepoM'er in units of from 10 to 90 horsepower. It also supplies its own lights, and in all other respects is a model feed manufacturing plant, where evei-ything for animals and poultry is mixed and packed. CRONIN, BAKER & TINDALL BUILDING Shining Lights Croiiiii, Baker & Tiiulall, Inc., are sueeessors to the oldest pluinbiug aiul cleetrical contracting esta/blishment in the city of ileiiiphis, of which they were a part before a cliange in tlic tinn name was made five .years ago. Formerly they were located at 70 Soutli Sec- ond street, corner of Union avenne. where for many year.s the firm which they succeeded op- erated. The new firm is ensconced in a home at ;J39 JMadison avenue that is one of the most com- plete in the South. The show rooms reflect the latest patterns in all that pertains to plumlnng, hath room fixtures and electrical furnishings. In fact, there is not a new tiling on the market in that line that is not to be found there. The disi)lay of the wares and furnishings handled by the firm is proof of the fact that onl_y the latest and most modern of ecjuipment is handled. ilcssrs. Cronin, Baker and Tindall pioneered the idea of the employees l)cing taken into the comjiany as stockholders, being the oidy master phunliers where the workmen luuc :i worldng interest in the business that exli-nds beyond lln' salary zone. This business jioliry has made their workmen more proficient than the average "hired" force and has given a tone to their op- erations which places them in the front rank of artistic plundjers and electricians. This firm has furnished fixtures for scores of fine residences in ^Memphis and the surrounding territory, and fixtures also for such buildings as the Gayoso, L'hisca, and Peabody Hotels, the Cot- ton Exchange building, Uoodwyn Institute, Ten- nessee Trust i)uilding, Bank of Commerce, Busi- ness Iilen's Club, Elks' Clul), Cumberland Tele- phone building and many others. The officers of the firm are W. W. Cronin, pres- ident, with thirty-seven years' experience in the practical end of the business; W. W. Tindall, vice president, with sixteen years in the office, and T. W. Baker, secretary and treasurer of the com- pany for fourteen years. The woi-knien, with the exception of two, learned their trades with the firm, which is a further guarantee that their men are sober and painstaking. The company holds membership in the Build- ers' Exchange, Business Men's Club and blaster PJn.mbers' Association and are licensed master plumliers and electricians. STRATTON-WARREN HARDWARE CO. Leaders in Their Line The growth of an institution from a small be- ginaing to a place of commanding supremacy in its line is always interesting. In certain respects the story of such a business is quite as appealing as the life story of many successful men. The Stratton-Warren Hardware C^mipany is such an institution; from the opening day until the present moment, its owners, officers and at- tachees of each department have put their lives into the business in order to serve the merchants of the South and Southwest, and through the merchants serve the entire people. It was back in the year 1902 that the present concern had its birth, and it first did business under the firm name of Benedict, AVarren, Dav- idson Company. The company was organized by Mr. R. D. Warren, who became its first president. Then followed years of growth, adjustment and earnest work— each year seeing a bigger volume of trade, a larger number of merchants served and larger stocks to supply the trade from. Then, as now, the first aim of the concern was to serve its patrons a little better— to offer them more variety of goods, quicker shipments and bet- ter values. Stratton- Warren Hardware Company sell everything in the line of hardware, farming tools. harness, saddlery and kindred lines. The com- pany has a sales organization that reaches out over thousands of miles of territory throughout the South and the Southwest, and has cordial rela- tions with practically every general merchant and every hardware and farming implement store throughout its territory. The officers and employees of the Stratton- Warren Hardware Company fight for their pa- trons just as strenuously and fiercely as the le- gions under the various European flags, but in- stead of using centimeter guns and ocean dread- naughts, they use the different transportation companies for quick shipments, anil go into the markets of the world with experienced forces to choose the merchandise best suited to the trade in the sections covered. At the head of the company is Mr. L. M. Strat- ton, a worker and executor — a man identified with many interests in Memphis and holding steadfast to an unshakable faith in the future of this city and this section of the country. Mr. P. M. War- ren is vice president,. Mr. W. F. Stephenson is likewise a vice president, while Mr. R. L. Crofton is secretary and treasurer of the concern. Each and all are men with wide and every increasing visions, broad experiences, tireless energy and un- swerving honesty. BINSWANGER & CO.'S BUILDING Transparency and Reflection Memphis enjoys the distinction of having the most extensive plant of its kind south of Chicago in Binswanger & Company, Incorporated, Nos. 645-655 Union avenue, deah^rs in phite and sheet glass. The Binswangers are pioneers of the glass busi- ness in the South, having first established a house in Richmond, Va., in 1872. In 1906 the Memphis house was opened at 246 and 248 "West Calhoun avenue. The name itself presaged success, becau.se no glass merchant or manufacturer in the South was better or more widely known, and it was not long before the firm had to seek larger quar- ters. The result was that its present Memphis home on Union avenue was erected and, although it is vastly larger than the previous stores, it is none too large to take care of the ever-increasing busi- ness in the glass line. The ]\Iemphis house covers the territory from the east line of Alabama to New Mexico and all the intermediate area. One hundred men and wom- en are employed in the Memphis factory, which has a Hoor area of two acres. The firm owns its trackage and does an enormous shipping bu.siness. The Binswangers are distributors of plate and window glass, and manufacturers, importers and jobbers of mirrors, art and ecclesiastical glass, prism glass and kindred lines. The building which the company occupies was built expressly for that line of business and is the most com- plete east of Richmond or south of Chicago. The company has never had any labor troubles here or in Riclimond, maintaining a policy of fair deal- ing with its employees as well with the trade. In the city didiveries are made in auto trucks. The company sells to dealers and contractors. The two plants are owned by H. S. Binswanger, presi- dent ; M. I. Binswanger, vice president ; M. S. Binswanger, secretary, and R. A. Binswanger, treasurer. M. S. Binswanger is manager of the Memphis house. The plant is one that Memphis is- justl\' proud of. STREET SCENE AT STOCK YARDS An Up-to-Date Concern "The most modern and np-to-date stockyards in the world," is an apt description of the Mem- phis Union Stock Yards (the Hazel-Darnell Mule Co., Lessees). McLemore and Kansas avenues. At least the visitor, standing at the head of Stock Yards place on a busy day, witnessing the scene of activity and inspecting the barns and pens, would subscribe to it as the truth and nothing but the truth. Only by a visit can one realize the scope of activities in the mule and horse market carried on there. The buildings and pens and barns are the most modern, being constructed especially for the housing of horses and mules. The entire plant covers an area of 11 1-2 acres, five and one-half acres being occupied by fire- proof brick barns. On the rest of the area are shipping barns and cattle pens. All buildings and barns are strictly sanitary. Stock Yards Place is well paved and has concrete walks. The little thoroughfare, with its rows of offices, barns and stables on either side, has the appearance of a little city. The great dome of the auction pavilion adds to this eft'ect, and there is a hotel at the head of the street. Eight horse and mule firms do a wholesale and retail business in this little area, besides the big commission business operated by the Hazel-Dar- nell Mule Company, who handle horses and mules for hundreds of shippers, who sell their stock to the Southern farmers annually. The firm is composed of C. R. Hazel, D. Dar- nell, C. J. Lowrance and P. B. Lowrance. The other firms lease from them. Some idea of the volume of business may be gleaned from the fact that during the early part of the year 1914, Jan- uary to ]May inclusive, 200 carloads per month, or 5,000 head, were handled at the yards. About 10,000 horses have been shipped to Europe for war service. During the summer months about 5,000 head of cattle are handled from Florida and other South- ern states and sold to Western dealers. There is a government dipping station at the yards, where all cattle from tick-infected sections are dipped under government supervision. The les- sees also conduct inspections of horses and mules in various places from whence shipments are made direct. Their operations extend from Florida to Nebraska and from the Panhandle country to the blue-grass region. The yards were organized in 1911, and immediately leased to Hazel-Darnell. The lessees maintain selling points at Savannah, Tenn., Florence, Ala., and Aberdeen, Miss. A PURE FEED FACTORY "Feed, Facts and Fodder" Have you heard of Old Beck .' Jf yo\i ever spent a few days on the farm or phiwed a furrow or know anything of farm folk-lore, you know that she turned the earth over and was instrumental in tiekling the soil into giving- of its bounty. What Old Beck has done for humanity and eivilization would be the proud boast of any mon- arch. Hence, havng a care as to Old Beck's gen- real welfare is of prime importance. The crops would fail but for her energy and strength, and the human family would come upon a day of ti'ouble. But taking care of Old Beck is not all that renuiins for food experts to do. They must also take in account the dairy and the poultry yards, lor milk, butter and eggs are a big part of life, both in city and country. It is for this rea- son that experts have labored hard in the prep- aration of foods for live stock and fowls. In this line the Edgar-ilorgan Company is in the front rank of feed nuiuufacturers. It may not be generally known, except to the trade, that the Edgar-Morgan Conipjiny publishes monthly in .Mi'in|)his a highly interesting period- ical known as "Feed, Facts and Fodder." It is edited by Lewis D. Fort, and besides containing facts as to feed and fodder, it carries some bright and crisp anecdotes and some sound business ideas. "Feed, Facts and Fodder," however, is pri- nuirily intended to place before the trade ,inst such information as the title would suggest. The Fdgar-ilorgan Company is one of the foremost of Southern firms engaged in feed manufactur- ing. They recognize ;\Iemphis as the center of the third largest section for the feed manufac- turing business in the Ignited States. They are con.stantly bringing out this fact in their monthly publication and boosting Memphis' importance in this line. Tiu-y are exclusively in the feed man- ufacturing Inisincss. making stock, poidtry and dairy lines, and the firm name is alnio.st a house- hold word in the ^lemphis territory. It is to be found throughout the South and is ore of the best advertised manufactured foods for live stock in the entire counti'y. ELECTRIC POWER HOUSE OF THE MEMPHIS CONSOLIDATED GAS AND ELECTRIC CO. 'The Staff of Life" What assails the olfactory nerves of a huugry man with more tantalizing force than the odor of fresh bread? To be convinced of this fact and get your appetite whetted to a keen edge go into a modern and sanitary bakery and sniff the at- mosphere. The delicate fumes of the pastry and that delightful aroma which hot bread just from the oven gives forth as a flower does its fragrance will make one just from tlie banquet board hun- ger. The Winkelman Baking Company was founded as the Columbian Bakery in 1893 by H. T. Win- kelman on Second street, near Jefferson avenue. The business grew rapidly, necessitating larger quarters, and five years after the founding of the bakery it was enlarged and re-establislied at 93 North IMain street. The new home of the com- pany was built and arranged especially for tlie bakery business and each year the latest and most improved machinery is installed. The equip- ment includes all the latest sanitary devices known to the baking industry, enabling the out- put to be handled automatically from dough mix- ing to the finished product from monster ovens. The firm operates a high-class retail store and also conducts a wholesale city and shipping busi- ness, and its brands of bread are known even in points in Texas and Louisiana. A new product in the cake line, known by a catchy trade name, will attract attention because of tlie unique way in which it is packed and will thus advertise Mem- phis wherever it is shipped. The daily output of the bakery amounts to 13,000 loaves of bread bes-ides rolls, calces and pastries. The firm employs at all times about 40 people. The officers of the "Winkelman Baking Com- pany are II. T. Winkelman, president and gen- eral manager, and J. A. Winkelman, vice presi- dent and treasurer. Mr. II. T. Winkelman has been in the bakery business since cliildhood, put- ting in years of service with J. J. Tanner, a North Main street baker, wliere lie learned all of the details of the business. He was with the Tanner bakery until he branched out for himself. His brother, Mr. J. A. Winkelman, was a newspaper man for a number of years and was at one time connected with tlie American Type Foundry Com- pany of St. Ijouis. Both are affable gentlemen and popular and efficient business men. 'THE HOME OF PURE ICE CREAM" Cotton Products Thrift, energy aud enterprise have been shown in such a marlved degree in building up the Ten- nessee Fibre Cdiiipany's business reputation that not another eoneern of its character in the city or the South surpasses it. The company's output is in such demand and its reputation so well known that the capacity of its two plants are taxed at all times. In the two plants operated by the company approxi- Jiiately two hiindrcd people are employed. One of the plants is located at Linden avenue and the Southern Kailway and the other on Thomas ave- nue. The company produces feed and fibre from cotton seed. Its long and successful busiiu'ss career is as good as an affidavit as to the quality of its output. There are numerous feeds for cattle, and espe- cially for milcli cows-, on the market, but it is said that few of them are the ecjual of the product put out by the Tennessee Fibre Company. Government experts, it must be remembered, have worked under the glare of the midnight oil to produce a rich milk through a food process, the aim always being to have the milk of such ((uality as to guarantee its wholesomeness as well as its food value and quantity of nutrition. All food stuffs for milch cows, or for fattening cattle, put on the market have been carefully watched by these same experts and chemists in the employ of private concerns, who have fol- lowed clo.sely the government tests and experi- ments in making up formulae. The Tennessee Fibre Company's product has been a standard cotton seed feed for fifteen years. It eontain.s- all the feeding value of the cotton seed minus the excess of oil and lint. It is guaranteed to contain 20 per cent of pro- tein and five per cent of fat. It is claimed to be unrivalled as a fattener of cattle and a jtroducer of cream and milk. People who have tried it praise it above all others. It has stood every test, and has grown in such favor that the company has been forced to virtually subordinate every other product to this in order to supply the trade. The Tenness-ee Fibre Company's other lu-oducts are cotton fibres. The comjiany is one of ilemphis" fiourishing enterprises. The officers of the company are : H. S. Hayley, president; D. M. Armstrong, vice president; J. A. Hayley, secretary; W. C. .lohnson, ti'casurer and manager. ELEVATOR AND BUILDINGS OF JOHN WADE & SONS A Successful Concern Mention liay, grain and mixed feed for live stock at any place in the South, Southeast or Southwest, and the refrain will be "John Wade & Sons, Memphis." The name has become the synonym of that particular line of industry throughout the South. And there is little wonder. AYhen it is con- sidered that John "Wade, founder of the tirm, has been engaged in the business for 58 years, that his sons have grown up in it, being schooled in it to that extent that they are expert grain men, and that there is not a modern idea in the manufac- ture of live stock feed with which they are not thoroughly familiar, the tirni's wonderful success may well be I'.nderstood from Genesis to Revela- tion. ]Mr. AVade was for years in the grain and mixed feed business at Madison, Ind., where he began his business career. With keen insight as to the future, j\lr. "Wade moved to jMemphis, reeogniz ing the Bluff City as the logical center for this line of business. He established his present grain, elevator and manufacturing plant here in 1893. It is located at the intersection of Virginia ave- nue and the Illinois Central Railroad. The plant covers an area of three acres and is the largest of its kind on the Illinois Central system. The grain elevator is one of the largest in the South. The plant is eciuipped with the most modern machinery for the mixing of feed stuffs, and the material used in the manufacturing department is the best that is grown. The firm ships hay, grain and mill feed, manufactures mixed feeds for horses, cattle and poultry, and dry and mo- lasses feeds for horses and cattle. The varieties of feeds prepared are too nu- merous to mention, including everything in that line that has been conceived. The firm's territory is the entire South from the Atlantic westward to El Paso and the Panhandle country. The firm also exports annually a large amount of its prod- uct to Cuba, doing a big business through Ha- vana. The concern is a member of the Merchants Exchange, all the grain and hay associations in the country and of the Business Men's Club. The present plant of John "Wade & Sons was establi.shed in 1893, but i\Ir. "Wade came to Mem- phis in 1888 and entered the grain business here on a much snuiller scale than the now mammoth elevator and warehouses represent. The firm is composed of John Wade and his four sons, Thomas M., J. J., Mark F. and Eugene M. AVade. The firm employs 105 people. I ORK SERVICE- WAS AN IMPORTANT FACTOR IN THE SUCCESSFUL CONSTRUCTION OF THE HOTEL CHISCA 'York Service" The world's thinkers have made three grand divisions of the work of providing for the wants of mankind. First, the thing must be produced or created; second, it must be retined or manu- faetured ; third, it must be sold or distributed. Distribution is the more complex and the more difficult of the three problems. But the York Lumber and jManufacturiug Com- pany — a ^lemphis concern, both pi'osperous and progressive — has solved these problems to its sat- isfaction and the satisfaction of tlie public. The York plant mixed a good many ingredients into the materials of which it has builded its magnificent business, and chief est of them all is '"Service." In fact, the foundations, walls, roof and floors of the York business is composed mainly of service. And right here is a good place to say that SERVK'P: to the custodier, as interpreted by the Yoi'k people, means best goods, maximum values, expert and efficient knowledge on the part of all attachees, plenty of judicious adver- tising, and the ability to fulfil all promises made —in short, the keeping of faith— ABSOLXTTE FATTII— Avith the pnblie. Nineteen hunilred and nine tlie York Lumber and Manufacturing Company purchased an old plant as a starter; then it set about building from the ground np. And from that day to this, the busineess of building has gone meri'ily on — never feverishly — never jerkily — but sanely, steadily, surely, rapidlx' 1 A recent tailv witli the manager was illuminat- ing. Here are some of his creeds as li\'ed up to by all York employes: The customer has rights superior to the York Company, and it is to serve the customer that the concern is in business. Tlie customer is taken into the confidence of the house. A sale is not considered comideted until the customer is fully satisfied. Again : Crowding of goods or substituting an inferior qualit}% a practice indulged in by some dealers, is not tolerated. A York customer MUST have what he pays for and wants. With modern nuichinery and equipment of the latest type and of the most efficient type, and dry kilns and storage facilities uiieciualed, com- bined with the most efficient management and skilled employes, the York Service has never failed to meet the acid test no matter how big or unusual or difficult the order. o z Q D m Modern Methods Succeed ^Icni])liis is the largest cnule cottnn oil mill center in the world and possesses in the Perkins Oil Co. a firm whieh has estalilished a wide repu- tation. Their plant is hicateil at lieale avrmi.e and jMyrtle street. As progress in the maiiul'nct me ot' cotton seed products was reeord(Ml. the I'erkiiis Oil Company, pursuing its policy oi' producing the best results. kept pace with developments and has always re- mained in the front rank. Years ago then' was a great wastage in cotton si'cd milling. As me- chanical .science advanced in the pei'fi'cting of machinery which would utilize all of the value of the seed the company was among the first in the market to get the newest ec|nipment for its plant. Thus the plant today, while not the larg- est in the counti'y, is the equal of any with re- spect to fjuality of output. It is foi' this reason that the managers can boast that tlu'v ha\'e patrons on theii- list whose names have stood there ever since the mill .started. The advancement in milling has greatly reduced the waste iuul enabled the uji-to-date bills to pay materially more to the planters for their seed. The active managers of the plant are experi- enced men in the cotton seed oil business and know how to turn out the best product in the most efficient and thorough way. Frederick P). Jones is president and William F. Houck is secretary-treasurer of the company, and both liave high rank among the progressive Inisiness men of ]\Iempliis. L A BIRD'S-EYE VIEW 'Cooperage" One of thn (-oiifprns of which ]\Ieiiiphis is justly proud is the bis plant of the Cliiclvasaw Coop- erage Company, located in Bingliainton on Phil- lips avenue and the Belt Line. Organized in 1882, the Chickasaw Cooperage Company gradually expanded until its local fac- tory was not sufticient to meet the requirements of the trade. The limited capacities -were unable to cope witli the iiiHiix of orders and extensions were deemed ini])ei'ative. Subsequently a mill was located in New Orleans and later in other advantageous points in Louisiana aiul Ai'kansas. Today the cajtacity of the combined mills is more than one million barrels annually. The concern manufactures chiefiy barrels and kegs for wine, whisiadings and shooks. ilemphis is the acknowledged center for the manufacture of cooperage materials, both tight and slack, and because of the advantageous in- dustrial and railroad facilities afforded by this city, tile Tight Barrel Stave ]\lanufacturing As- sociation mak'cs its headquarters here. Its an- nual meetings are held in Memphis. Members id' the Chickasaw Cooperage Com- pany are well and favorably known to Mempliis i)iisiness interests and their methods of conduct- ing their jilants and dealing with the trade in gen- eral has won lor the concern the esteem of all with MJiom business transactions have been ne- gotiated. The ol'ticers of the company are George W. ^lacrae, president; J. Thomas AVellford. vice- president ; Walker L. Wellford, secretary and treasui'cr, and John L. Wellford, superintendent. Fifty Years Old Half a century ago the ( 'liiel^asaw ffon Works became established as a fixture in the conmier- eial history of ileniphis under its able creator and organizer, John E. Randle. In 1891 it was incorporated with Mv. Kandle, its founder, as president, and IMr. Thomas -I. ( larke, secretary-treasurer. I'ndei- the al>le guid- ance of these gentlemen it continued to rapidly develop and extend its field of operations until it embraced the territory from the Rockies to the Blue Ridge, from Texas to Florida, and north to the Mason and Dixon line. In the autumn of 1909 :\Ir. J. E. Randle died and was succeeded by his son, ]Mr. II. ('. Raudle. The business continued under the management of Mr. 11. C. Randle and Mr. Clarke until 1914. This was a sad year for the concern. In August Mr. Clarke passed away after an illness of about three months, and later in November Mr. Randle died after a brief illness. In December the folloAving officers were elected to succeed the deceased mend)ers. The personnel of the present executive branch eousi.sts of J. E. Dolan, president; Harlow Barnett, vice-president; R. ilcParquhar, secretary ; Eldon T. Lesley, treas- urer, and Mrs. Elizabeth Randle, chairman of the lioard of dii'ectors. Finding the increased volume of business espe- cially in their structural steel and foundry de- partments required the major part of their time and attention, they decided to dispose of their machinery and repair plant, negotiating a deal to this effect in WV.i. The rapid growth and increased volume in their structural steel shops and foundry have fully justified this move. Their excellent equip- ment and capacity for entertaining all contracts in structural steel, municipal castings, fire es- capes, etc., and giving prompt service has secured for them a large numl)er of loyal customers throughout the southern territory, so much so that the name of the "Chickasaw Iron Works" is an established reference in the offices of nearly all the prominent architects and numicipal boards in this territory. Their general office for the past fifty years has been located at 308 North Second street, corner of Winchester avenue. Their factories are reached by North Main Street-Chelsea Avenue ears and visitors are shown over the plant by courteous guides. It is one of the ipost complete plants in the south and is supreme in its territory. A MODERN FURNITURE FACTORY 'Memphis Made" One of the notable enterprises of which Mem- phis and its territory boasts is the ]\Ieniphis Fur- niture Company, which is now operating two large plants and employing more than 'iOll pi'r- sons. i I i In 1891 K. G. Morrow and W. P. llaliiday, two enterprising business men, seeing the possibilities for a big furniture manufacturing plant in Mem- phis, established the Memphis Furniture Company. The plants are now located on the Southern Rail- way line and Dudley street, and on the Illinois Central line and McLemore avenue. Since organization the company has tiourished. due in large measures to the integrity of its foun- ders, the quality of merchandise manufactured and the maintenance of equitable prices at all times. Today the company is recognized as one of the leading furniture concerns in the South. The territory covered by the output of both factories is the entire South. Prom the fir.st fac- tory established here has emanated three other large furniture manufacturing plants, the New Orleans Furniture Comiiany, the Little Rock Fur- niture Company and the Oklahoma Furniture Company. Mi'. Morrow is president of these three concei'iis as well as the local company. Furniture of all varieties, designs and mate- rials is manufactured by the Memphis Furniture Company. The boast of the offieials of the con- cern is that everything a furniture store carries is made at the Memphis plants. In addition to special attention to a general line of furniture, the company manufactures a large line ot chaii's and floor coverings. Officers of the company are R. 6. Morrow, pres- ident ; W. P. llaliiday, vice-president; L. P. Janes, secretary and manager, and F. P>. Whitaker, treasurer. THE HOME OF ARTISTIC HOUSE FURNISHINGS 'A One-Price House' While only ;i litth' imn'c than a year olil, the Jennings-Starke Fuvnitnre Co.. formerly known as tlie Jennings-Wilson Furniture Co., now en- .ioys a reputation that is not excelled hy any otlier similar eoneern in the South. Today it is recognized as one of the leading furniture houses in Dixie and few stores its equal can l)e foujul in any section. The commodious heatlquartcrs of tin' comiiany at ^lain street and Gayoso avenue nnglit jiroperly be termed the busy and jnilsating memorial to the thrift and progress of its niaiuigenieiit :,nd at- tributed to the close and unvarying appli'-atioii of the firm's slogan, "One Price to All and That the Lowest." While this motto has been an important fac- tor in the firm's growth, personality, courtesy and uniform attention have iieen other essentials upon which the growth of the concern has been founded. The company has won the esteem, eon- tidence and good will of the liuying public of ;\I<'niphis and vicinity greatly through the per- sonality of its management. To thi.s has been added the policy of giving the liest for the low- est possible price. ]Mr. Stai-ke's knowledge of thi> furniture liusi- ness is retlected in the quality' and completeness of the stock which the concern carries through- out its building. It is the choice of the nnuui- facturers' home and office furniture, both from domestic and foreign markets. Nothing has been omitted from the comprehensive stock that goes to make up the modern, artistic, useful and com- plete furniture house. Each department is com- plete in itself and in its extensive array may be found fui-nishings tluit fit both the pockctbook and the taste. Both Mr. Jennings and Mr. Starke are thoi'- oughly alive to the best interests of Memphis and the South. This is demonstrated in their active l)aiticipation in everything that is for the Ijetter- ment of the city in which they have established their business. They are gentlemen of broad op- timism and civic spirit and through their busi- ness connections in ]Memphis have justly merited the esteem and confidence of all with whom they have come in contact. The personnel of the firm includes ilr. A. E. Jennings, jiresident; ^Ir. L. X. Starke, vice-presi- dent and manager, and ^Ir. Z. E. Jennings, sec- retary and treasurer. A MODEL BUILDING MATERIAL PLANT Everything for Building Is there a building big or small, a liridgo, a roof or a cellar to be built iu ^Memphis or near ]\Ienip]iis or within a thousand miles of Mem- phis, you will find the Fischer Lime and Cement Company on the list of biddei-s for the contract. There's a reason. That reason is that the Fischer Lime and Cement Company has every- thing in building material that is to be had. Of course, the company docs not supply hammers and saws or structural iron or door knobs and keyholes. But it furnishes the mateiial for the cellar, the walls and the roof, and for pcri'ccting interior appointments. To eiuimerate the nunibiT of buildings in ilem- phis and the company's legitimate territory where the Fischer company has supplied material would rqeuire too much ^pace for anything short of a booklet. The cut on the opposite page is that of one of the most modern and best equipped builders' sup- ply warehonse in the United States. This big building is located at Walnut street and Linden avenue. One is almost anuized at the dimensions of the plant and the scope of its activities in supplying building material of nearly every description. It is a revelation that so many things that the layman would not think of as entering into the make-up of his building are to be found under this roof. For instance, of their out-put, they handle cement, plaster, water proofing, cement paints, sewer ])ipe, fire brick, metal and wood lath, mortar colors and crushed stone. They aie tlu^ largest jobbers in the South and only I'ecently were api)ointed distributing agents of the Philip Carey Company, of Cincinnati, 0. Tlirougli this connection with one of the larg- est plants of its kind in the world the Fischer company is in a position to supply every want of the building trades with the very best material put out by any factory. Recently the company has established a well equipped roofing and jiipe covering department. Of the Philij) Carey Company's output the lead- ing products handled by the Fischer company are Carey Flexible cement roofing, roofing paints, tarred roofing felts, deadening felts, pipe and boiler coverings, asbestos paper and board, auto- mobile brake band lining, and other articles. J_:J ^j GROUP OF EMPLOYEES OF THE MEMPHIS BAG CO. RECOGNIZED AS THE BEST EQUIPPED PLANT OF ITS KIND IN THE SOUTH This Book is presented to you through the Pu blicity Division of the Business Men's Club, and the following firms and individuals, by their show of civic pride and generosity, have made possible its publication. Fischer Lime CBk Cement Co. Van Vleet- Mansfield Drug Co. Pidgeon-Thomas Iron Co. Memphis Cold Storage Warehouse Co. Jennings-Starke Furniture Co. D. Canale CBb Co. Oliver-Finnie Co. Perkins Oil Co. Tennessee Fibre Co. Orpheum Theatre American Snuff Co. Memphis Consolidated Gas and Electric Co. Memphis Bag Co. Stratton- Warren Hardware Co. Hessig-Ellis Drug Co. Binswanger CSi Co. John Wade CSt, Sons Rose Spring & Mattress Co. Memphis Bread Co. Memphis Queensware Co. Hazel-Darnell Mule Co. Chickasaw Iron Works Edgar-Morgan Co. Chickasaw Cooperage Co. York Lumber CS, Manufacturing Co Memphis Furniture Manufacturing Co. The Superior Feed Co. Cronin, Baker CSb Tindall Lily-Purity Ice Cream Co. Memphis Hotel Company Majestic Amusement Co. Winkelman Baking Co. '^-"ff.M-!*- A i:w^ :-i^ m PRKSS Of PAUL 1. DOUGL*«« COMPANY MrMPHt*. T»Nn ' ' .^'^ 'o . ■*-, v^ -> ^O •*-, . ,4 - '\--m-'/\ m-'/x ■■rn-'/x '-m' XX w--xxm ^:^^/ <^o/^^-;o^^ \;-'?ii^^-y <-o/>'!??-\o' ^ X'^y^Y X'^'^-/ ' ^X:-^'^xx:mxX:mxx--^'ifXuy--^^xxm 'S-..^'^XX9xS^-Xx-^-XX'^^^xxs9 '-■•xx-rnxxm-xx^rnxx-m^.. ^ "' ' ^""'X "•■ ■ X°''- '■ '■ ^"^ '-'^s^'- ^-^ '^fe° ^^-^ X o •o y •ft ,•^ ■f- s=. c ' ^ c. °o m «t;- ^»°%. ^^•' ■ ■.- .-?► .- " I '^ ^ •; K 0-7% •n^-o^ * c "-■'■. '^ <>. ^'.-^ ^^ .,. ^-^ ,0' ■ '-v;- ■^:^-' ,/ '*%--':?S';-'> '° % '> ■1 O^ 0' . »^ii^ N. MANCHESTER. *S^ INDIANA ^■^ ^;^ c" /. ^ -ov r^'^m' -^^0^ :^K^'- ^ov^ "-■^^ .■'4 ^°-^^, .>/,* .^ •7 v^. LIBRARY OF CONGRESS 014 649 746 9 ^' I6<^«i K\ ^ ■^*«- tv* ts- 5^ J W sS«« i*-*,^ ^ lil?,:,.^/ '«'-^^-^T\''i^1 S\^i ^V ?■<<. Ti- .liaMGcaSCiiKlii-