a SVNGVNGNGL GV. GV G.I GVGVNGVGVN GN GGG GNGNGNGNG YL » A IA COICO EE ws | 6 | @ | GE 1 21/6 | GD 16 !|e| Gam ie “TIC. Jill Ilit Ihde Jed ET GRU | 0116] SSR | 6119 | Giese | S|] © | ommeED e A BROADSIDE - SHOWING TYPES DESIGNED BY FREDERIC W. GOUDY, IN USE BY THE MARCHBANKS PRESS, NEW YORK ABCDJ GOUDY pabcdetg DESIGNS @ [Forum TITLE 36 point] PAN ) LAN a a é PAN SSF SJL -WITHIN A DECADE: r9ot I—1921 THE VILLAGE TYPES displayed in this broadside, [all designed &cut since September, 1911 Jare novel & probably unique in the annals of Typography as they are the work of one man—a stu: | |H dent of the best in the older forms of ||f letters, both classic & typographic. Mr. Goudy’s drawings are interpretations, not copies of earlier forms ; the designs of an artist whoisa printer. He follows the practice of the early printers, who, aiming primarily to please themselves, produced types of marked personality. His highest ideal is toretain in his types 7 dl wy, 1 © | CURD | 2 1 G | ee | © 1 © | CRD 1 B11 @! VEINS AGN CS SS \e e S/ yA — ~~ ~~ A P . é ‘ é ee, Xe CS 7 lla Sw, FAG X ~/ Ne NER CS NO / 7 dl VAG, ll TYPE EXPRESS gabcdety2: [Forum TITLe 30 point} [KENNERLEY 60 point} Se anh tl ADEGNTS pabcdefghijk OFFER PRINTERS WHO {KENNERLEY 48 point] ALTHOUGH a variety of opin- the essential root forms of the best let- ters of the past and adapt them to the conditions & needs of the present. His studies in type design have “enabled him to restore to the Roman alphabet much of the lost humanistic character inherited by the first Italian printers from the scribes of the Renaissance.” We have all of these Goudy types in large founts. As Mr. Goudy is asso- ciated with this Press our clients may have the benefit of a combined knowl- edge and experience in the production of fine printing. THE MARCHBANKS PRESS DESIRE NOVEL EFFECTS IN [Forum TITLE 14 point} THEIR WORK A QUALITY SELDOM [Forum TITLE 12 point} FOUND’ FORUM’ THE FIRST CLASSIC TYPE [Forum Tittz 10 point] SENATUS POP- ULUSQUE: ROMA- NUS: DIVO: TITO DIVI‘VESPASI [HaprIANo 24 point} NICHOLAS JENSON, A F RENCH- aS a/\ 7 ~/S A ~n/\A — 4 ~~ — = — AN ~ perk € é é @ € € é [0 | ae | © 11 @ | Say | 1) Ol RD 1 S11 C1 1 C1] ©! Gas | O11 | ae N/A OF i =< = oS ‘ S/\ 7 VN GAGD [KENNERLEY 36 point} IONS EXIST AS to the individual by [KENNERLEY 30 point} WHOM THE ART OF printing was first discov- ered, allauthorities concur [KENNERLEY 24 point} IN ADMITTING THAT PET- er Schoeffer was the person who CS ‘ll 116 | Ge | C116 | Gas | C1 © | HED | Oi! & | Gam ©! @THIS PARAGRAPH EXHIB- its for the first time in its final form a departure in type design; cut in 18 pt.and not offered forsale generally. Goudy Newstyle.Cast to orderonly. THE MAZARIN BIBLE was so called because it was a copy in the library of Car- [KENNERLEY ITaLic 24 point] DINAL MAZARIN WHICH first attracted attention and led bib- man, was sent to Mainz in 1458 by Charles VII to learn the new art of printing. He was famous for the extraordinary beauty of his [Goupy ANTIQUE 14 point] P-SCHOEFFER, ASSISTANT TO {Goupy Open 36 point} JOH. GUTENBERG AND THE INVEN- {[Goupy Open 30 point} A Z CS wr, “ll Nt CS or, wy, (0) Gas 1 O11 O | GD | O11 6 | GRD (Sl Cl Games O11 O | Saas | @ i!) @ | Gama! SSI tele! GAGs e LX 2 wy, — YA MX — y= — ~~ — dod e YA = = a i @ @ é LX Sw, AX J. CS BX LZ. “lle: BX J CSS KX 2 CS ete) SAGAS CS KX 2 ~~ BX J CS LX 2 Zo CS PAN BX J CS la LX invented cast metal types, having learned the art of cutting letters [KENNERLEY 18 point No.2} FROM THE GUTTEMBERGS; HE is also supposed to have been the first who engraved on copper’plates. The fol- [KENNERLEY 18 point} LOWING TESTIMONY IS KEPT IN the family, by Jo. Frep Faustus of Asch- effenburg: “Peter Scuozrrer, of Gern- sheim, perceiving his master Faust’s de- [KENNERLEY 16 point} SIGN, & BEING HIMSELF ARDENTLY desirous to improve the art, found out [by the good providence of Gop} the method of cutting| incidendi} the characters ina matrix, [KENNERLEY 14 point} THAT THE LETTERS MIGHT EASILY BE singly cast, instead of being cut. He privately cut matrices for the whole alphabet. And when he showed his master the letters cast from these ma- trices, Faust was so pleased with the contrivance [KENNERLEY 12 point} THAT HE PROMISED PETER TO GIVE TO HIM HIS only daughter Curistina in marriage, a promise which he liographers to inquire into its his- tory. It illustrates a remarkable fact [Kennerzey Iratic 18 point No. 2} FOR THE INVENTION OF THE Italic character we are indebted to Aldus Manutius, by birth a Roman, who erected [KenneERLEY Irauic 18 point} A PRINTING OFFICE IN VENICE 1496, where he introduced Roman types of a neater cut, and gave birth to that beau tiful letter which is known to most of the [KEnneERLEYITatic 16 point] NATIONS IN EUROPE AS ‘ITALIC’; though the Germans, and their adherents, show themselves as ungenerous in this respect as they did with the Roman, by calling it ‘Cursiv, in [KENNERLEY ITALIC 14 point] ORDER TO STIFLE THE MEMORY OF ITS original descent,and deprive the Romans of the merit due their ingenuity. In the first instance it was termed Venetian, from Aldus being a resident at Venice, where he brought it to perfection; but not long after [KENNERLEYITALic 12 point} IT WAS DEDICATED TO THE STATE OF ITALY, TO prevent any dispute that might arise from other nations claim- TOROFTYPECASTING, alsoanumberofimportant improvementsin printing, [Goupy Oren 24 point] WAS BORN IN GERNSHEIM about 1430. He was a student in Paris in 1449, & was distinguished - for his excellent penmanship. The [Goupy Orn 18 point DATE THAT HE RETURNED to Mentz is not known, but, as he was married to Christina Fust in 1455, it is probable that his con- {Goupy Mopern 18 point} NECTION WITH JO. FUST HAD BEGUN some years before. When Fust in 1455 took legal possession of the printing material used by Gutenberg, he at once made P. Schoeffer [Goupy Mopern 14 point} HIS PARTNER AND TOGETHER PUBLISHED IN 1457 the celebrated Psalter, which is remarkable for eZ = Vond nS A a4 — 4 4 — 4 = ~ A A i yer Sef a a a > vS or Joyo oo, yoy me / aS A a, SA — =< A 4 <= LS > lJ A A y—4 SS aS A 4 > > ~/ aS or, yor, foo > soon after performed. But there were as many difficulties at first with these letters, as there had been before with wood- en ones; the metal being too soft to support the force of the impression : but this defect was soon remedied, by mixing the [KENNERLEY 10 point} ing a priority, as was the case concerning the first invention of printing. Italic was originally designed to distinguish such parts of a book as might be considered not strictly to belong to the body of the work, as Prefaces, Introductions, Annotations, ©*c., all [KENNERLEY ITaLIc 10 point} 4 S containing the date, the names of the partners & the assertion that it was produced by the new art of print- ing. In the same year, the Durandus, a folio of 160 {Goupy Mopern 12 point} THE MARCHBANKS PRESS, 114 EAST 13TH STREET, NEW YORK CITY SEPTEMBER, I921 BX 2 gS A 4 — ae , 4 a A — Al — 4 en. 4 mM — YA RX AX a aS ee 1101 GED 1 @ 11 @ | GD 1 011 @ | GD O10! AA > ‘ ae Xt Ne Xd Ne Xd Ke Xe Nr Wt Nd Wt Ke Wk WW WN ON XN NES — — ©)}0| au | elle! au | @]|e| Guam e110! LA ry ‘