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Form Pro/ Sammme
Sketch of the Resourees of
WATERLOO
IOWA,
The Albany of the West.
MCHUNG
BAR)
A Great Railroad, Manufacturing and Industrial Center. Uirprec-
edented Opportunities for Manufacturers, Invest-
ors and Settlers.
Published by J. E. Sedgwick.
Compliments of serbronse
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WATERLOO, THE ALBANY OF THE WEST.
1
CALKINS OG
* Sketch.
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(From a Photograph by Simmons & LaTier.)
hoe
ATERLOO is not a
large city, but it has
played a part in the past
that puts it on a level with
the great cities of the North-
west. The citizens, far
from resting on the laurels
already won, appreciate the
present, its events and prog-
ress, and nothing can pre-
vent the future from com-
paring favorably with a glo-
rious past.
++
View of the Cedar River and Upper Dam, Looking North from Fourth Street Bridge.
Owing to a complication
of California boom," rail-
road strikes, and the gen-
eral cessation of activity
throughout the trade, 1888
opened with rather a dull
prospect, but in the midst
of gloom the prospects
brighten, for all lines of
interests, intellect, industry
and zeal appear to be rea-
wakening, and that it is
going to be a notable year
of prosperity, unparalleled
in the city's history, begins
to be evident to everybody.
Among the principal
events are the building of
the Fifth street bridge, at a
cost of $35,000; the locat-
ing of Morgan, Kelly &
Co., proprietors of the
Waterloo Manufacturing
Company; the formation of
the Waterloo Paper Manu.

2
WATERLOO, THE ALBANY OF THE WEST.
facturing Company—the preliminary work for the institution
has been satisfactorily concluded, and the ground is broken
and work commenced on the building; the establishing of
The Daily Reporter by Matt. Parrott & Sons, together with
magnificent business structures in course of erection, others
in contemplation, and smaller enterprises in the form of stores
and residences now under way, betoken the prosperity of the
city, as well as the confidence of capitalists.
The first thing that strikes a stranger is the varied and pic-
turesque scenery of the Cedar river, which flows diagonally
through Blackhawk county, dividing the city into two parts.
The banks are most beautiful and romantic, and afford the
people many charming views from different parts of the city.
ODOJO DIUINUTE
GAKINS.CAT
VIEW OF THE C., ST. P. & K. C. RY. BRIDGE.
(From a Photograph by Simmons & La Tier.)
It is spanned by three magnificent bridges, one rail road and
two wagon, with superstructures all of iron, while two mill
dams and numerous islands break the beautiful river up into
long still reaches, like a series of placid lakes, opening into
one another, and reflecting in their tranquil depths the foliage
of the virgin forest that grows along the banks. Small open-
ing's break through, and afford glimpses of a rich farming

WATERLOO, THE ALBANY OF THE WEST.
3
country in the interior. The waters are clear and transparent,
and flow over a limestone rock and gravel bottom.
Having naturally a good fall, it affords the city two very
fine mill powers, which are sufficient to drive almost any
amount of machinery, and are as yet only partially developed.
This power has already done much to advance the business
prosperity of the city, and is destined at no distant day to be
of still greater value in encouraging manufacturing and other
material interests.
VOGELER BROSCHT,
wa
VIEW OF THE CEDAR RIVER FROM THE CLIFFS.
(From a Photograph by Simmons & LaTier.)
There are many attraetive spots a short distance off, to which
the people resort when they wish to enjoy a day's pleasure

4
WATERLOO, THE ALBANY OF THE WEST.
away from the crowd and hum of men. One familiar resort
of pleasure seekers is a cliff near Cedar Falls, and about six
miles from Waterloo, being the highest point for many miles
along the river. Nothing could be more picturesque than its
situation high up in the air, looking down upon the beautiful
river, its clear waters lying as if in sleep. Many iniles be-
yond, and as far as the eye can reach, the rich, unrivaled farm
lands, covered with houses of thrifty farmers, come within
the vision. To the left, nestling among a grove of artificial
shade trees, are many beautiful cottages and brick residences,
and towering above them all are the stately business blocks
of Cedar Falls.
Another favorite resort is “Mervin's Island,” the largest in
AM
IN THE "CUT-OFF," NEAR MERVIN'S ISLAND.
the river, comprising about one hundred and twenty-five acres.
The river on one side is a pretty little placid crystal sheet,
nestling between prettily sloping banks, on which stand shady
groves. Tiny bays, where fragrant water lilies try to hide
their dainty beauty, appear at intervals, while on the other

WATERLOO, THE ALBANY OF THE WEST.
5
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side it is a flashing, dazzling, rapid running stream, full of
many kinds of fish, with banks very irregular in outline, jut-
ting bluffs, with massive piles of rocks forming perpendicular
walls at some points.
This island seems to have been placed in just the right
spot, where it is easily accessible from the city, a mere half
hour's ride or row from the confusion and heat of business to
the cool shade and crisp green grass, and we know of no finer
opportunity to enjoy good boating and fine fishing.
Waterloo has about
twenty hotels, large and
small. The well-known
"LOGAN HOUSE” is de-
lightfully situated on the
corner of East Fourth
and Sycamore streets.
Before entering it one
will see at a glance that
non
the improvements made
by the Waterloo Im-
provement Company are
not of any common char-
acter, as will be seen by
observing the exterior as
well as the interior, for every part of the house has been
completely remodeled and refitted with all modern improve-
ments of the latest and most elaborate designs.
The enterprise Mr. Storey has put forth deserves especial
notice, as he has spared neither time nor money in refurnish-
ing the house with splendid new carpets and furniture, and he
cannot help establishing for himself as well as the “Logan's
an enviable and well-earned reputation among the commercial
and traveling public, and guests can depend upon finding the
table at all times supplied with the very best the markets
afford, and no pains will be spared by Mr. Storey or his gen-
tlemanly assistants to please his patrons.
The beautiful “IRVING” is among the first-class hotels in
the State, which, though not of the same dimensions, is sur-
passed by none of them in style, comfort and attractiveness.
THE LOGAN HOUSE.

6
WATERLOO, THE ALBANY OF THE WEST.
It is situated on the corner of Bridge and Commercial streets,
and within easy distance of all rail road depots. Its dining
rooms, drawing rooms, parlors and reception rooms for both
ladies and gentlemen, are all handsome and commodious,
furnished in the latest style with costly furniture, and supplied
li 11 110 11111
WAVU
THE IRVING.
with all the modern conveniences and appointments necessary
for comfort. The guests are made to feel perfectly at home
by the delicate though modest attentions which are paid them
by Messrs. Smith & Co., as well as by every employee of
their well-ordered establishment, and under the present man-
agement it is one of the best managed hotels in the Northwest.
From the preceding description, the question will naturally
suggest itself, "Why isn’t Waterloo a pleasant place in which
to spend a summer vacation?” It certainly is, being one of
the most delightful and interesting spots in the world. It has
been visited by many tourists and pleasure travelers from all
parts of the United States, all of whom have pronounced it
to be one of the most attractive places in the Northwest, and
with the single exception of surf bathing in salt water, there
are no natural advantages the Eastern resorts can boast of
that cannot be found in an equal degree of perfection in

WATERLOO, THE ALBANY OF THE WEST.
tan
Waterloo and vicinity. The city itself is of very
fine
appear-
ance,' with wide, clean streets, elegant business blocks, hotels
and residences, which in point of style and beauty are nowhere
excelled. Thus it would seem that nature had outdone itself
in furnishing a site whereon to build a city, which improved
and beautified by civilization, forms a vale where people so
richly endowed should be in love with life and its future
prospects.
The following is from the pen of Mr. H. R. Persinger,
editor of the Des Moines Mail and Times.
"Perhaps the prettiest towns in Iowa are those along the
Cedar river. This is by all odds the prettiest stream in Iowa.
HEN
DBANTAWITINE
GRACE M. E. CHURCH.

8
WATERLOO, THE ALBANY OF THE WEST.
The country along its banks takes the scenic character of New
England, and so do the towns, with their shady streets, am-
bitious business buildings, and inviting homes. Their lovely
lawns and trees, surrounding clean and good-looking houses,
with screened doors and windows, broad verandas, hammocks
and flowers, are wonderfully tempting. To a metropolitan
used to noisy and dusty pavements, pinched lots and soot-
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WATERLOO, THE ALBANY OF THE WEST.
9

coated buildings, the spacious and park-like lawns and clean
houses of the Cedar river towns are to be envied in the con-
trast. Waterloo is the most pretentious town in northern
Iowa west of Dubuque and east of Sioux City. It claims
eight thousand population, and bids fair to score an even ten
by the next government census, two years
hence.
It has cer-
tainly made flattering strides in the past eight years, and has
a roseate future, with its three fine trunk line railways and
water power. Two new bridges span the Cedar south of the
old and for many years only one at Waterloo, the first being
a street bridge with sidewalks, and the other the new Diag-
onal railway bridge.
The Diagonal has established good depots and facilities on
both sides of the river, and did much towards eradicating the
rabid and injurious rivalry between the east and west factions
of the town. It is, however, a question whether the spirited
rivalry of the past has been a drawback. It is claimed it has
served to build up both sides of the town, having given a
healthy impetus to each. And that is not unlikely.
Waterloo has two of the best hotels in the State, in the
Irving and Logan. The traveling men will recognize the force
of this assertion, for they flock to them on Fridays and Satur-
days to enjoy Sunday, and fill them to overflowing."
Of the several cities in Iowa, Waterloo is to-day attracting
greater and more favorable attention, and growing more rap-
idly into importance than any other, and will in a short time
place its name at the head as the richest and most prosperous.
As a manufacturing point it has no superior. The peculiar
location of its rail roads gives it superior advantages as a dis-
tributing center, and the natural location in a business point
of view, is the best in the Northwest. A magnificent water
power, in close proximity to a rich farming country, and with
its wide-awake, enterprising business men, it certainly has a
promising future. Eastern men of means who have given
the matter their attention, appreciate the fact, and by invest-
ing in and establishing manufacturing enterprises are adding
to the wealth and contributing to the importance of the city.
With the necessary requirements at hand for the cheap manu-

IO
WATERLOO, THE ALBANY OF THE WEST.
9
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VIEW OF THE CEDAR RIVER AND FOURTH STREET BRIDGE.
>
WATERLOO, THE ALBANY OF THE WEST.
II

facture of a great variety of staples which are everywhere in
demand, and with ample facilities for transportation, there
opens a field to manufacturing enterprises so broad and rich
that no city can offer greater. There is an opening here for
both labor and capital. The one, if energetic and determined,
TUISITI
LE
SEWA
LUE
BLACKHAWK COUNTY COURT HOUSE.

12
WATERLOO, THE ALBANY OF THE WEST.
in a few years will attain riches, while the other, by building
up enterprises, can add to its wealth, and both will contribute
to the affluence of the city.
The Waterloo Street Railway Company was organized in
1885, and furnishes the city excellent street car service.
They are now operating about two miles of road, and their
tracks will be extended as the growing needs of the traffic de-
mand increased accommodations.
The Union Mill Company is one of the largest flour mill
organizations in the Northwest, and manufactures 500 barrels
of flour in a single day. It owns twenty-three twenty-fourths
of the upper water power, and operates two large flouring
and feed mills. Our illustration of their “Cedar Mill" can
give the reader only a vague idea of the four large buildings
|
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UNION MILL COMPANY'S CEDAR MILL.
WATERLOO, THE ALBANY OF THE WEST.
13
owned and operated by this company. It is one of the lead-
ing manufacturing industries of the city, in which both labor
and capital are employed in turning out the staple products
for the Western and Northwestern States.

HOT
PHOTO STUDIO
MUSICAL
PIANOS -ORGANS
SIMMONS & LATIER
.S.PARSONS
UUDIS
10
AM ENG.CO.ST.
RECHTFERTIG BLOCK.
The Waterloo Building and Loan Association and the Peo-
ple's Mutual Building and Loan Association, both working
strictly under the general law of Iowa providing for these
institutions, which are proving themselves so useful to the
industrial classes. To the poorer classes these associations
afford the best opportunity for getting a start in life; to those
in moderate circumstances they furnish a safe investment and
good profit in their savings. The popularity of these organ-
izations are the best evidence of their usefulness. In a marked
degree they have accomplished the laudable purpose of pre-
serving the small savings of the people with safety, of invest-
ing them with security, and of increasing them with certainty.
They have brightened the future of the industrious, encour-
aged economy, stimulated small enterprises, and enabled the
bread-winners to build, occupy and own their workshops and
their homes. These associations were organized and are

14
WATERLOO, THE ALBANY OF THE WEST.
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managed with all these benefits in view. They encourage
habits of economy, industry and frugality, and by a gentle
pressure compel their members to save money, and thus ac-
cumulate a fund against the time of adversity or old age.
The water works are one of the public improvements over
which the citizens indulge in a considerable amount of pride.
They are said to be the finest in the State, being the Holly
direct pressure continuous supply system, costing upward of
$85,000. A constant and abundant supply of excellent water
is obtained from the Cedar river, coming through a first-class
filter, thus securing perfect purity of water, which is forced
through ten miles of water mains to all parts of the city by
two of the most powerful engines, having a pumping capacity
of 3,000,000 gallons per day, being sufficient for meeting the
requirements of a city of 60,000.
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FRANKS
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FPIRFAFIN BRAS
OLD RILABLE SQUAREDEALIN
CLOTHING HOUSE
CASCADEN BLOCK.
The sewerage is being constructed on an extensive scale, a
system of drainage having been devised which is now being
carried out, that will provide for drainage for many years.
The fire department, consisting of six companies, is thor-
oughly organized, and with the excellent supply of water at
its command, amply protects the city against ravages by fire.
The Waterloo Gas and Electric Light Company furnish an
excellent supply of gas and electric light for all purposes, thus
giving the newest and most approved methods of illumination.
WATERLOO, THE ALBANY OF THE WEST.
15

Three insurance companies have been organized in this city,
one fire and two life. The Life Indemnity and Investment
Company, the oldest of these organizations, was organized
October 10th, 1881. Their business has extended over new
territory and increased in volume until their old office would
not hold them, and they now occupy the second floor of the
new "Haffa Block,” at Nos. 220, 222 and 224 East Fourth
street, and the office is on a scale that suggests an immense
business, while the comfort and convenience of the office em-
ployes has not been overlooked. The wonderful prosperity
of this company has been dwelt upon by numerous insurance
journals, until we imagine they are doing the largest and finest
business in their line in the Western States. The cause of
this wonderful growth can be attributed to a stable home
office management, the rare ability possessed by the executive
officers of the company, the system and energy that pervade
every department, the promptness of the company in paying
losses and adopting every new important feature in life insur-
ance of value to policy holders. It originated many of these.
The great variety of its bonds and policy, contracts enables it
to conform in all respects to the needs of the public, and are
in harmony with the progressive character of the company.
TELUKB
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1.LEIA
THE “EQUITABLE” BUILDING.
The Equitable Mutual Life and Endowment Association,
the office of which occupies one-half of the second floor of
the “Equitable Building,” was organized November 17th,
1881, and commenced issuing certificates March 14th, 1882.
16
WATERLOO, THE ALBANY OF THE WEST.

Its certificates of membership are a ten year life insurance,
with a surrender value or tontine endowment at the expiration
of the ten years.
About two years ago an accident depart-
ment was adopted, which has likewise proven successful.
The management is conservative and economical, character-
istic of its officers and board of directors. In short, the
Equitable is one of the creditable enterprises of the city of
Waterloo and the State of Iowa, and has the confidence of
the public at home and abroad in a good degree, as witnessed
by its large membership both here and elsewhere.
The Citizens Mutual Fire Insurance Company was organ-
ized March 16th, 1887, and has its home office in the “First
National Bank Building,” 202 East Fourth street. It is
doing a very large business this year, and its books show a
large increase in amounts written each month. It is conserv-
atively managed, and does an agency business, locating its
agents in those cities and towns affording the best fire protec-
tion. Its president, Hon. B. R. Sherman, is expending his
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NEWYORK BRANCH.J.T.COOLIDGE&CO. FIRST NATIONAL PARKE MITAMBANK
1991
FIRST NATIONAL BANK BUILDING.
WATERLOO, THE ALBANY OF THE WEST.
17

energy in developing the company, while his skill and caution
are exercised in the best location for agents, the best agents
and good risks. The company has a strong board of direct-
ors, and its excellent financial condition will enable it to con-
trol a choice class of business.
One of the firms that are enjoying a large and growing pat-
ronage is Morgan, Kelly & Co., proprietors of the Waterloo
Manufacturing Company. This institution is justly prominent
as manufacturers of well drills and general jobbers in iron
work, their rapid growth and good reputation being greatly
due to the reliable quality of their products. Using the best
material, employing the most skilled workmen, and the intro-
duction of many useful improvements, has greatly increased
their business. The members of the firm are thoroughly ex-
perienced, practical gentlemen, of considerable energy and
enterprise, and to this is due their great and increasing success.
Waterloo not only has three great trunk line railroads, with
as fine equipment as any transportation companies in the
world, which makes them favorite modes of travel with the
traveling public, but a new railroad enterprise is being agi-
tated, the building of a new line from Belle Plaine, Iowa, to
this city, which will open a direct connection with the coal
fields of What Cheer and Muckachinock.
The Illinois Central railroad machine shops were established
here in 1870, consisting of a round-house and several machine
and construction shops, covering an area of several acres of
ground, in which are employed hundreds of men, and these
shops will have to be increased to double or triple their pres-
ent size within a few years. It would be impossible within
the limits of this article to make even the briefest allusion to
all things here deserving attention. Every inch of
space
in
the buildings is occupied, and some of the machines working
are models of beauty and symmetry, doing their work so
smoothly that one would hardly know they were running were
it not from the motion of belts and shafts.
The Waterloo Paper Manufacturing Company was organ-
ized in June, 1888, and have their building completed, and
are setting their machinery preparatory to commencing opera-

18
WATERLOO, THE ALBANY OF THE WEST.
tions, which they expect to do the first of the coming year.
The daily production of this mill will be five tons of straw
paper, and about fifty hands will be employed. This improve-
ment has been going on for about five months, and even be-
fore the machines are set the entire production of the mills
are disposed of to good advantage.
Robinson & Moan's street car and omnibus factory is the
largest in the world, and their products are being used in all
important cities. This firm has come to the front by the aid
of expert and practical men, whose experience has taught
them all branches of their rapidly increasing business, and
they are sure to meet with a constant demand for the output
of their factory, not only supplying our home demands with
DO
MANUFACTURERS OF OMNIBUSES BUGGIES:
Militation
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ROBINSON & MOAN'S STREET CAR AND OMNIBUS FACTORY.


WATERLOO, THE ALBANY OF THE WEST.
19
a great variety of cars and omnibuses, besides furnishing our
tributary territory, they are known in many other markets,
entering into direct competition with Chicago, Minneapolis,
St. Louis and other large cities.
One of the pioneer firms that has for many years enjoyed a
large and growing patronage is Matt. Parrott & Sons, print-
mm
Es
WEST WATERLOO HIGH SCHOOL BUILDING.

20
WATERLOO, THE ALBANY OF THE WEST.
ers, binders and blank book makers. For fine and artistic
printing their facilities are unexcelled. Not only have they
the latest improved presses and the best and most reliable
workmen, but they are constantly adding all the new and pop-
ular faces of type as soon as they are produced. This, to-
gether with the practical experience of the firm, is the secret
of their steadily increasing business.
Agricultural implements are one of the special require-
ments of a farming country, and this year Eickelberg Brothers
will undertake to compete with the old manufacturers of these
tools for the trade on their own grounds. For years this firm
has manufactured spring and lumber wagons and some other
farm machinery, but now they are extending their business,
adding new shops and machinery, and preparing to manufac-
ture plows and all kinds of implements. The members of
the company are thoroughly experienced and practical men,
and with their reputation for honorable and liberal dealing
will enable them to compete successfully with all other com-
panies for the trade of the Northwest.
One of the important industries of the city is the butter
and egg packing house of R. L. & H. E. Palmer. This firm
is engaged in collecting butter and eggs from all the surround-
ing country and packing them for both the eastern and west-
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WATERLOO, THE ALBANY OF THE WEST.
21
ern markets, and anyone who has gone through their factories
and witnessed the thorough neatness and cleanliness of all
the process cannot help feeling that the prosperity of the
business is justly merited, and that the proprietors are mas-
ters of the art of curing and packing these products.
The
space
of this article will not admit of our going farther
into the details of our manufacturing industries, but a few
deserving attention are furniture factories, foundries, machine
shops, vinegar factory, cheese factory, butter tub factory,
creamery, broom factory, brick factory and others.
Waterloo is one of the largest jobbing centers in the North-
west, filling its own distinct field in most of the lines of job-
unu
WATERLOO
COLLEGE
VATERLOO
COLLEGE

22
WATERLOO, THE ALBANY OF THE WEST.
bing. Nearly a hundred traveling salesmen represent the
city in its tributary territory. Among the most prominent
are The Fowler Company, wholesalers of fruits and grocers'
specialties, the George B. Rowell Glove and Mitten Company,
the Waterloo Notion Company, W. W. Forry, wholesale
druggist, Wangler Brothers, wholesale druggists, and Cutler
& Parker, wholesale hardware.
GUTLER & PARKER.
1868
ANTE HAWTIN, CHIALI

WATERLOO, THE ALBANY OF THE WEST.
23
2
The two opera houses are fully equipped for public enter-
tainments, with a seating capacity of 2,000 people, and the
very best troupes visit Waterloo, furnishing musical, operatic,
tragical and dramatic talent that cannot be surpassed for the
amusement of the public. The rooms of the Waterloo Circu-
lating Library are situated in one of these buildings, and are
well stocked with volumes of history, biography, fiction, trav-
els, poetry, religion and juvenile literature for the use of book
borrowers, while the reading room at 183 Bridge street is ele-
gantly fitted up, and is a convenient resort for the readers of
the current periodicals and newspapers.
The business firms are large, and rank high in commercial
circles; capitalists are coming here seeking investments; the
values of lots are not now nor never have been inflated, and
may be purchased for one-half the money similar lots will cost
in a less favored city. There is a vast field for the building
up of enterprises, and the city is well known as one of the
handsomest in the State, with magnificent schools and fine
churches.
It might seem to one not familiar with the situation that
wholesale trade is built up in excess of the demand, but a
careful investigation will show that there is no excess, but on
the contrary there are inany desirable openings for lines of
goods not now represented.
The Waterloo Board of Trade was organized in the fall of
1887. The main object of the organization is the fostering of
enterprises which will tend to build up the city and advance
the business interests, and is composed of live business men,
ever ready and willing to afford all needed information, and
to render aid to parties desiring to locate here. While these
gentlemen feel that Waterloo has a great many industries pe-
culiar to large cities, which secure and hold a large popula-
tion, yet the future of the city demands that they have more
of those manufactories which employ capital and skilled labor,
where capital will find a profitable investment and skilled
labor be constantiy employed at remunerative prices, and if
investors seeking to set their shops and factories in one of the
most prosperous sections in the world, amid rich and ample
acres, where agriculture and manufactories are in balance,
ce

24
WATERLOO, THE ALBANY OF THE WEST.
will investigate through the president, secretary or business
committee of this board, they will find such abundance of
opportunities which give assurance of large returus as to sur-
prise them. At the present time there is no locality that
offers greater, and this fact is being appreciated by those who
are taking the trouble to inform themselves.
Taking into account the whole matter of climate, social and
business advantages, we say to persons wishing to build them-
selves up a big business from small beginnings; to persons
who are skilled in industrial, manufacturing or mechanical
pursuits; to persons wishing to secure first-class investments,
and to persons who are in search of a healthful climate, su-
perior soils and educational facilities, Waterloo is a social and
commercial center, and has ncthing to lose by a close inspec-
tion of what she has to offer in the way of climate, produc-
tions or business advantages. Located in what is recognized
by the whole world as the most prosperous section of country,
it has assumed such importance as to make it one of the most
prominent cities of that section. It is not newly laid out for
speculative purposes, with the desire that people invest upon
the assurance that they will receive a large quantity of “per-
petual summer” on the investment; it is established and rec-
ognized as a manufacturing, railroad and industrial center,
and it must be apparent to anyone who will candidly consider
the matter that a city so rich in resources cannot be kept back,
but must push rapidly forward. There are no fancy prices on
real estate, but property can be secured at very low rates by
home-seekers or investors, and the citizens will give every en-
couragement to all enterprises calculated to rapidly advance
its importance and improvement. The people of the city are
hospitable and generous with their money for public and pri-
vate buildings and in the adornment of grounds, making them
beautiful in themselves and charming in surroundings.
Every nation and every clime are represented in the persons
of her inhabitants, and her fame has gone abroad into the
four quarters of the globe, and with her unlimited resources
is destined to have a wider and more enduring fame in the
near future.

UNIVERSITY OF MICHIGAN
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