THE 
 GOOD HEALTH CAMPAIGN 
 
 of J^orth Carolina 
 
 THIS BROCHURE MADE AVAILABLE BY THE AMERICAN HOSPITAL 
 ASSOCIATION, IN COOPERATION WITH THE UNITED STATES PUBLIC 
 HEALTH SERVICE, THE NORTH CAROLINA MEDICAL CARE COMMISSION, 
 AND THE NORTH CAROLINA GOOD HEALTH ASSOCIATION, INC. 
 
'■'■^""'V' 
 
 Cf)e JUibtatp 
 
 of tlje 
 
 Dit)t0ion of l^ealti) affairs 
 Qnitjet0itp of Bom Carolina 
 
 Kf. 
 
 A5l2g 
 
 I9I47 
 
 C.3 
 
 This BOOK may be kept out TWO WEEKS 
 ONLY, and is subject to a fine of FIVE 
 CENTS a day thereafter. It is DUE on the 
 DAY indicated below: 
 
THE GOOD HEALTH CAMPAIGN 
 
 OF 
 NORTH CAROLINA 
 
THE GOOD HEALTH CAMPAIGN 
 
 OF 
 
 NORTH CAROLINA 
 
 Table of Contents 
 
 Page 
 
 Introductory Statement 3 
 
 Foreword 4 
 
 Preface 5 
 
 History of the Good Health Program 
 
 North Carolina State Hospital and Medical Care Commission . 6 
 
 North Carolina Medical Care Commission 9 
 
 North Carolina Good Health Association 12 
 
 Good Health Publicity Campaign in North Carolina . » . l4 
 
 Prospectus l6 
 
 Fact Sheet 26 
 
 State Health Meetings 33 
 
 Appointment of Paid Regional Assistant Directors 34 
 
 Speakers ' Bureau 3^ 
 
 Radio 38 
 
 Transcriptions 44 
 
 Movie Trailers 48 
 
 Sixteen Millimeter Health Films 50 
 
 Panoram Machine and Continuous Projectors 52 
 
 High School Oratorical Contest 54 
 
 Press (Newspapers) 58 
 
 News Release Letterheads 68 
 
 Offset Process 70 
 
 Photography and Engraving 71 
 
 Cartoons 72 
 
 Advertising (Newspaper) 75 
 
 Pamphlets and Brochures 79 
 
 Magazines 82 
 
 Clippings and Scrapbooks 84 
 
 Advertising (Outdoor Billboard) 86 
 
 Posters, Display Cards, Car Cards 89 
 
 Lapel Buttons 91 
 
 Good Health Song 92 
 
 Good Health Week 96 
 
 Good Health Sunday 100 
 
 Newspaper Essay Contest IO3 
 
 Dairy Industry Promotion 104 
 
 Christmas Cards IO6 
 
 Postage Meter Ads IO8 
 
 -2- 
 
INTRODUCTORY STATEMENT 
 
 The Hospital Survey and Construction Act passed by the 79th Con- 
 gress set the stage for a major Improvement in the distribution and 
 availability of health facilities in this country. This Act 
 authorizes grants to States to assist in preliminary surveys of needs 
 and in the construction of hospitals euid health centers. 
 
 Surveys now being conducted in each of the States offer an 
 opportxmity for the establishment of State plans -which can and should 
 lead to the development of an overall program to meet the total health 
 needs of the Nation. State planning should result not only in a 
 coordinated hospital system, interrelated and developed to provide 
 the best hospital facilities to the patients of this country, but also 
 in the construction of the most economical and efficient hospital 
 plants. One of the results of these plans should be the development 
 of a coordinated hospital system. 
 
 With the leadership of professional groups. State plans can be 
 presented to the people for public support. This support is vital, 
 and can be gained only from an Informed public . 
 
 An an example of a successful public relations program for good 
 health and as an account of techniques that can be used by other 
 States wishing to develop similar programs, the North Carolina public 
 information program Is presented in this brochure. 
 
 North Carolina, through the Poe Commission, appointed by the 
 Governor in February, 19^4 and the Medical Care Commission, established 
 by legislative act in 19^5, set forth a health and hospital plan 
 acceptable to representatives of the medical, hospital, and nursing 
 professions as well as to those who are the recipients of medical and 
 hospital care. This gave the State a specific program which could be 
 offered to the public for consideration and decision. Although 
 keyed to hospitals and health centers, the program's final objective 
 is better distribution of facilities, medical care, and public health 
 services for every citizen Irrespective of race, creed, or financial 
 resources . 
 
 Leadership in the comprehensive public education program was 
 provided by outstanding citizens of the State, including represent- 
 tatives of the public and professions concerned with good health. 
 
 Kay Kyser of Beverly Hills, California, who is a native of Rocky 
 Mount, North Carolina, and now the honorary vice president of the 
 North Carolina Good Health Association, has developed a thorough 
 understanding of the health needs. of his State and has presented 
 these needs to his fellow citizens in a manner which enlisted wide- 
 spread support for a better health program. 
 
 Public understanding must precede any worthwhile expansion of 
 public health facilities. We believe the informational techniques 
 used by Mr. Kyser and the North Carolina citizens will prove a helpful 
 guide to leaders of other States who wish to develop similar programs. 
 
 Thomas Parran, M.D. 
 
 Surgeon General 
 
 U.S. Public Health Service 
 
 -^0^-^ 
 
 
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 John H. Hayes 
 
 President 
 
 American Hospital Association 
 
FOREWORD 
 
 The public education activities carried forward In North Carolina 
 by the Good Health Association in support of the State Medical Care 
 Commission's program has been of inestimable value in obtaining 
 citizen support and cooperation toward the goal - better health 
 services for all North Carolinians. 
 
 This program, skillfully designed to develop individual under- 
 standing of the objectives of the Medical Care Commission, and community 
 accord in achieving them, may have suggestive value to other States 
 confronted with similar problems. 
 
 The support given by the State Medical Association to the program 
 from its inception for better medical and hospital facilities was a 
 challenge to other professional groups in establishing cooperative 
 methods whereby the goals set forth would be obtainable. 
 
 A successful public education program must have sound and definite 
 objectives. These may vary from State to State... from community to 
 community .. .from area to area, but accomplishment of these objectives 
 is commensurate with the thorough understanding and support of the 
 citizenry. 
 
 The North Carolina public education program aided most effectively 
 in creating the needed interest in hospital construction whereby many 
 communities and areas with high priority and low economic resources 
 were stimulated to make every effort to raise the local funds required 
 for their participation in the State and Federal Hospital Survey and 
 Construction programs. Many communities and hospital areas with 
 available funds but with low priorities developed a keener appreciation 
 of their problems with resulting better understanding by their citizens 
 of the procedures to be followed in" dealing with the State Hospital 
 Agency. 
 
 A significant accomplishment of the public education program was 
 reflected in the legislative action by the General Assembly during the 
 19^7 regular session. Funds totaling $20,207,000 were appropriated for 
 the construction of hospitals, health centers, and medical school 
 buildings at Chapel Hill. In addition, legislation was enacted which 
 provided for licensure, inspection, and regulation of hospitals, loan 
 funds for students of medicine, dentistry, pharmacy, and nursing, who 
 would subsequently practice at least four years in the State; the 
 establishment, construction, maintenance and operation of hospital 
 facilities by municipalities and counties, separately or jointly. 
 
 John A. Ferrell, M.D., Dr.P.H. 
 Executive Secretary of the 
 North Carolina Medical Care Commission 
 Raleigh, N.C. 
 
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■■ . ■ ■ PREFACE ■ ■ ■ .- ■ ■■■'^' ■ ■■' ■: ' : 
 
 The exhaustive studies made of health conditions and needs in 
 North Carolina and the comprehensive plan formulated to meet those 
 needs have been presented previously in printed form. Already they 
 have proven of value to observers. They are "Hospital and Medical 
 Care For All Our People," published in 19^5 by the Worth Carolina 
 State Hospital and Medical Care Commission, and the second edition 
 of that volume published this year by the North Carolina Medical Care 
 Commission with data revised as of February, 19^7. '■"- ' "' ■" ■'■. ■ '■■'■"' 
 
 This brochure describes the educational campaign which aided in 
 winning support. ■ • ■ : .■ ■ ■- .- ■ • - 
 
 In making this report available to observers, the American Hospi- 
 tal Association repeats by request The North Carolina Good Health 
 Association's evaluation of its educational campaign: 
 
 "The educational campaign was a spoke in the wheel of the forward 
 movement for better health in North Carolina. 
 
 "If our efforts aided in speeding that movement it was due to the 
 soundness of the research which established the needs, to the excellency 
 of the plan formulated to meet those needs, and to the intelligence of 
 the people of North Carolina to endorse enthusiastically the leadership 
 of their chosen representatives. 
 
 "Moreover, it should be realized that the desire for and appreci- 
 ation of Good Health in North Carolina had been cultivated steadily 
 over the years by our health professions. State and Public Health Service 
 officials, many private agencies Included in particular the Duke Endow- 
 ment, and by our three Medical Schools, and by our state governmental 
 leaders . " 
 
 5 - 
 
HISTORY OF THE GOOD HEALTH PROGRAM 
 
 North Carolina State Hospital and Medical Care Commission 
 
 The modern movement for an active good health program In North 
 Carolina began In 19^3 when the President, President -Elect and three 
 Past Presidents of the Medical Society of the State of North Carolina 
 presented to Governor J. Melville Broughton a formal appeal for the 
 Improvement of health conditions throughout the State . 
 
 The committee advocated: (a) that a large well -equipped general 
 hospital, initially 500 to 7OO beds, be built in a centrally located 
 place in the state, to serve as a diagnostic and treatment center for 
 indigent patients; (b) that other, smaller hospitals be built in 
 areas of the state vhere no such institutions existed; (c) that 
 existing hospitals be enlarged vhere needed; (d) and that the state's 
 two-year medical school be expanded into a standard four-year school 
 with teaching hospital in affiliation. 
 
 The committee further suggested that the central teaching 
 hospital be situated on the campus of the University of North Carolina, 
 at Chapel Hill, adjacent to the School of Medicine. 
 
 Governor Broughton, Impressed with the statement of the medical 
 leaders, took the proposals under Immediate consideration. As a result 
 the Governor announced that he would appoint a commission composed of 
 outstanding members of the medical profession, of business, agri- 
 cultural and labor groups to make a comprehensive survey of the whole 
 subject of health needs in North Carolina, and that the commission 
 would be asked to submit recommendations for improvement of health 
 conditions to the next session of the General Assembly. 
 
 Appointment of the State Hospital and Medical Care Commission 
 
 In February 19^^, Governor Broughton named his "State Hospital 
 and Medical Care Commission" to study the health conditions and develop 
 a program. Dr. Clarence Poe of 'Raleigh, editor of the Progressive 
 Farmer magazine, was appointed chairman of the group of 50 leaders 
 from all sections, groups, occupations, and professions in the State. 
 
 Six subcommittees of the Commission were named to undertake long- 
 range studies. They were: Hospital and Medical Care for our Industrial 
 and Urban Population, Charles A. Cannon, chairman; Hospital and 
 Medical Care for the Rural Population, Thomas J. Pearsall, chairman; 
 Special Needs of the Negro Population, E. E. Blackman, M. D., chair- 
 man; Mental Hygiene and Hospitalization, James W. Vernon, M.D., chair- 
 man; Hospital and Medical Care Program in Other States, ¥. M. Copprldge, 
 M.D., chairman; and Statistical Data and Publications, CI Horace 
 Hamilton, chairman. 
 
 State leaders offered their services and provided their personal 
 funds to survey how other states were meeting their health needs. 
 Medical plans and Institutions were studied and health experts' con- 
 sulatatlon was sought on the proposed North Carolina health plan. 
 
 After almost a year of study, the Commission, which had come to be 
 
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knovn as the "Poe Commission" made its report to the Governor, who 
 presented it to the 19^5 session of the General Assembly. 
 
 Oh.jectlves of the Propiram 
 
 Declaring that "the common health is the foiindation of the 
 commonwealth," the Commission underlined three "supremely needed" 
 factors: (a) more doctors; (b) more hospitals and (c) more non- 
 profit health service insurance . 
 
 "We cannot have enough doctors without more hospitals," said Chair- 
 man Poe, "nor enough hospitals without greater popular ability to pay 
 for hospital service . . . and such ability to pay on the part of the 
 poorer half of our population is impossible without insurance." 
 
 Survey Report 
 
 The survey made by the Commission emphasized the need for a better 
 health program in North Carolina. The report presented to the General 
 Assembly showed: that 33 counties had no hospital facilities whatso- 
 ever; that 39 counties had no hospital beds for a sick Negro; that 
 North Carolina stood 42nd among the states of the nation in the number 
 of hospital beds per one thousand population, and 45th in the nimiber of 
 physicians; that the death rate of infants was lower in 37 other states 
 than in North Carolina; that in 40 other states a mother would have a 
 better chance of surviving childbirth than in the Tar Heel State. 
 
 Statistics also became available which showed that 40.9 of the 
 white draftees for the armed services and 6O.6 of the colored, were 
 being rejected. Dr. I. G. Greer, superintendent of the State Baptist 
 Orphanage reported that of the 32I boys who had grown up in that insti- 
 tution, only three had been rejected and the reports from other State 
 orphanages showed 1,138 service acceptances and 16 rejections. The 
 Commission report stated: "The boys of our North Carolina orphanages 
 are not coddled. They are not given luxuries but they do receive 
 
 nutritious food and reasonable adequate medical and hospital care 
 
 this not expensive program of medical and hospital care provided for 
 North Carolina boys of draft age resulted in an army acceptance of 
 98.6^". . . 
 
 The survey report and the draft rejection statistics aroused the 
 people of the State to improve hospital and health conditions and the 
 report of the six white orphanages resulted in the recognition of "A 
 Program of Great Hope, of Almost Infinite Promise, and Yet of Great 
 Practicability." 
 
 Recommendations of the Commission 
 
 The Commission recommended: (l) a state supported four-year 
 medical school; (2) loan funds for medical students; (3) medical train- 
 ing for Negro youths; (4) an appropriation of $5,000,000 to assist the 
 counties and communities in building or enlarging hospitals and health 
 centers; and (5) state encouragement for development of group medical 
 care plans . , 
 
 In January 1945, the Commission made its formal report to Governor 
 Broughton's successor. Governor R. Gregg Cherry, who recommended the 
 
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health program even before the Legislature had studied the report and 
 recommendations of the Poe Commission. 
 
 Speaking on a particular health need as it related to school 
 children, the Governor said, "I believe that adequate medical exami- 
 nation and care, should be provided for the children in the state 
 whose parents are not able to provide the same. It is my belief that 
 where parents are unable to finance the cost of remedying childhood 
 defects, the State should make provision for this remedial work to be 
 done. Only less sacred than the right of a child to obtain an educa- 
 tion is his right to get a fair chance of health in his youth. The 
 neglect of youth becomes the burden of age and a grievous loss to the 
 State in earning power." 
 
 Legislative Action. 19^5 
 
 Later, on February 27, 19^5, before a joint session of the House 
 and Senate, Governor Cherry delivered a special message in which he 
 endorsed "the principles of the Medical Care Program as embodied in a 
 bill." . ■ . . ..- 
 
 He said, "As members of this General Assembly, you have the re- 
 sponsibility and the privilege of making another decisive decision 
 in the history of our State. I ask you to believe with me that better 
 schools, better roads, and better health constitute the main high roads 
 for the advancement of North Carolina. I have confidence that you, in 
 this hour of destiny, will make the decision embracing a program for 
 the future happiness and welfare of North Carolina." 
 
 After considerable study of the health problem, euid on the basis 
 of recommendations made by the Poe Commission, the 19^5 Legislature 
 endorsed the broad implications of the Hospital and Medical Care 
 Program, and legislation was passed looking toward the eventual im- 
 plementation of the entire plan. 
 
 The essential provisions of the bill passed were: 
 
 (l) The establishment of a "North Carolina Medical Care Commission" 
 as a permanent state agency of 20 members with an appropriation of 
 $50,000 per year for the 19^5-47 biennium to finance its work. 
 
 (2) The adoption of the principle of State contributions for the 
 hospitalization of indigent patients with the appropriation of $500,000 
 per year for the 1945-^7 biennium to be distributed among hospitals 
 approved by the Commission at the rate of one dollar per day for each 
 indigent patient hospitalized. 
 
 (3) A medical education loan fund for worthy students willing to practice 
 a minimum of four years in rural areas of the State, with an appropriation 
 of $50,000 for the establishment of such a loan fund. 
 
 (4) A survey of the State, county by county, "to determine the need 
 for some kind of State aid for construction and enlargement of local 
 hospitals" to insure adequate hospital facilities for all sections of 
 the State; and the authorization of the Medical Care Commission to act 
 
 as the agency of the State "for the purpose of setting up and administer- 
 
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Ing any state-wide plan for the construction and maintenance of 
 hospLtals, public health centers, and related facilities, which is 
 now or may be required in order to comply with any Federal law and 
 in order to receive and administer any funds which may be provided 
 by an Act of Congress for such purpose." 
 
 (5) The expansion of the two-year medical school of the University 
 of North Carolina into a standard four-year medical school with a 
 400 bed central teaching hospital. 
 
 (6) A careful study of the "necessity and methods of providing 
 medical training for Negro students." 
 
 The North Carolina Medical Care Commission 
 
 As provided by law, the Medical Care Commission was set up as a 
 permanent State agency, with offices in Raleigh. James H. Clark, of 
 Ellzabethtown was appointed chairman, and Dr. Clarence Poe, vice- 
 chairman. 
 
 Ten sub-committees were named to study special health problems in 
 the State. The committees and their chairmen were: Acceptance of 
 Gifts, Dr. ¥.M. Copprldge; Construction and Enlargement of Local 
 Hospitals, Dr. "W.S. Rankin; Contribution for Indigent Patients, Dr. 
 Franklin J. Blythe; Hospital Care Associations, Dr. Fred C. Hubbard; 
 Legislation, W.B. Rodman; Medical School Expansion, Dr. Paul F. 
 Whltaker*; Student Loans, J .¥ . Bean; Medical Training for Negroes, ¥. 
 M. Rich; Nursing Service and Training, Miss Flora Wakefield; Report to 
 Governor and General Assembly, Mr. James H. Clark. 
 
 Appointment of the National Survey Committee 
 
 In conformity with the provision of the 19^5 Legislature that a 
 state-wide health survey be made, a National Survey Committee of 
 seven distinguished educators and medical representatives was selected: 
 Dr. W.T. Sanger, President of the Medical College of Virginia, Chairman 
 of the National Survey Committee; Eugene L. Bishop, M.D., Director of 
 of Health, Tennessee Valley Authority, Chattanooga, Tennessee; Graham 
 L. Davis, Hospital Director, M. K. Kellogg Four.dation, Battle Creek, 
 Michigan; John A. Perrell, M.D., Medical Director, The John and Mary 
 R. Markle Foundation, New York City; Victor Johnson, M.D., Secretary, 
 Council on Medical Education and Hospitals, Chicago, Illinois; Hugh 
 R. Leavell, M.D., The Rockefeller Foundation, New York City; and 
 Samuel Proger, M.D., Medical Director, The Joseph H. Pratt Diagnostic 
 Hospital, Boston, Mass. 
 
 The members gave much consideration and study to briefs submitted 
 by the several cities competing for the medical school^ reviewed the 
 comprehensive report of the Poe Commission, sought the advice of 
 numerous other experts in the field of medical education and medical 
 care, and in general made a thorough study of the situation. 
 
 The final majority report of this Committee, signed by five of 
 the seven members, together with the minority report of the two remain- 
 ing members, were submitted to the Governor in July, 1946. 
 
 * Later resigned and was succeeded by Dr . J. Street Brewer. 
 
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The majority report of the National Survey Committee endorsed 
 all parts of the proposed health program, including the expansion of 
 the University medical school. It recommended that the four-year 
 medical school be located on the campus of the University of North 
 Carolina at Chapel Hill. 
 
 The minority report endorsed all features of the proposed program 
 with the exception of the medical school expansion. 
 
 Following the reports of the National Survey Committee, the 
 Medical Care Commission called in other experts to study the situation 
 a committee of the five past presidents of the State Medical Society 
 and the Advisory Committee of citizens appointed by the Governor to 
 consult with the Commission. Both groups endorsed the proposed pro- 
 gram without reservations. 
 
 Hospital Survey and Construction Act 
 
 As anticipated by the 19^5 Legislature, the possibility of an 
 adequate state-wide health program for North Carolina was enhanced by 
 passage of the Hospital Survey and Construction Act, P.L. 725, 79th 
 Congress in August, 19^6. Under provisions of the Act, North Carolina 
 became eligible for approximately $17,000,000 over a five-year period, 
 for construction of public and non profit hospitals and health 
 centers particularly in the rural areas where the greatest need existed. 
 Under the law passed by Congress, federal funds within the state's 
 allotment would be available to states meeting given requirements on 
 a basis of matching each dollar from federal funds with two dollars 
 from state and county or local funds . 
 
 Commission's Recommendations to 19^7 Legislature - \ 
 
 The Medical Care Commission on the basis of the 19^5 State Legis- 
 lature's health bill on September 22, 19^6 adopted a resolution 
 tentatively blueprinting a "hospital building program for North 
 Carolina." Accordingly, the Commission recommended to the 19^7 Legis- 
 lature that sufficient state funds be appropriated to match Federal 
 funds available under the provisions of the Federal Act whereby 7,200 
 new beds in local general hospitals and needed expansion of the State's 
 mental and tuberculosis institutions, could be financed. 
 
 The proposals of the Commission, as presented to the 19^7 Legis- 
 lature asked for appropriations by the 19^7 and 19^9 Legislatures of 
 funds approximating $20,000,000 as the State's share in a five-year 
 hospital building program. The Commission also recommended that 
 facilities of a hospital or health center or a combination of the two, 
 located within a radius of 25 miles, be made available to all the resi- 
 dents of the State. This provision assured the people of an 
 accessible hospital or health center or a combination of the two. The 
 recommendations included a provision for needed additional beds for 
 mental, tuberculosis, orthopedic and other groups. 
 
 Budget requests from mental, tuberculosis, orthopedic, blind and 
 -spastic agencies were made individually and totaled approximately 
 $6,000,000, leaving around 14 millions as the amount requested to effect 
 the state-wide health plan of the Medical Care Commission. 
 
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Report to State Advisory Budget Commission 
 
 In October, 19^6, the Medical Care Commission presented the broad 
 outlines of Its over-all program to members of the State Advisory 
 Budget Commission. The plan called for the construction over a five- 
 year period of 5,000 general hospital beds in the state; nine new 
 hospitals and 24 health centers, located mainly in the 33 counties of 
 the state having no general hospital beds; and the construction at 
 the University of North Carolina in Chapel Hill of a 400 bed teaching 
 hospital for the four-year medical school. 
 
 The estimated construction costs of the proposed five-year program 
 were listed as $36,739,000, of which the State would be asked to provide 
 ^20, 000, 000 to match an anticipated allotment of approximately 
 $17,000,000 federal funds under the Hospital Survey and Construction. 
 Act . 
 
 The plan, presented to the Advisory Budget Commission, indicated 
 that federal funds would become available for aiding in the construction 
 of both local hospitals and health centers and the University Medical 
 School teaching hospital. Local funds would be required to supplement 
 federal and state funds. State aid to counties would be given on 
 basis of need, such state aid varying in percentage from 10 to 50 per 
 cent according to the ability of the county to furnish local funds 
 for. construction, maintenance and operation of the hospitals built 
 under the Act. 
 
 The Medical Care Commission also explained that estimates and 
 detailed plans were necessarily vague due to contingencies of needs to 
 be established by future surveys of existing hospitals, by spiraling 
 construction costs, and by the enthusiasm, or lack thereof, of the 
 people of North Carolina to provide the facilities and personnel for 
 realization of a Good Health Plan. 
 
 The Advisory Budget Commission and the 19^7 Legislature approved 
 in its entirety the request of the Medical Care Commission for state 
 fund s . 
 
 Legislative Action. 19^7 
 
 During the 19^7 regular session of the North Carolina General 
 Assembly, health legislation was enacted which supplemented that 
 passed in 19^5. The laws passed in 19^7 provided for: licensure, 
 inspection, and regulation of hospitals receiving Federal aid -under 
 the Act; loans (Appropriating $50,000 for these purposes) for 
 students of medicine, dentistry, pharmacy, and nursing with the 
 provision that such students, upon completion of their courses and when 
 duly licensed would practice in a rural area of the State for at least 
 four years; a study to be made whereby necessary medical training 
 would be available for Negro students and findings of the study to be 
 reported to the 19^9 session of the General Assembly; counties, cities, 
 towns, and townships, separately or jointly, to raise funds by 
 appropriations, tax levy, or bond issue for the establishment, con- 
 struction, maintenance and operation of public and non-profit 
 hospitals. 
 
 The 19^7 legislature appropriated to the Commission $6l,520 for 
 
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administrative expenses ^ $350,000 annually for hospital care for in- 
 digents and $6,250,000 for construction of local general hospitals, 
 clinics, health centers, excluding State owned institutions; 
 $5,290,000 to the University of North Carolina for expansion of its 
 two year medical school to a four year medical school and the 
 building of a 400 bed teaching hospital; $5,413,526 to Mental 
 Hospital Board for expansion and rehabilitation of the State mental 
 hospitals and $1,500,000 for the purchase of Gamp Butner hospital; 
 $1,700,000 to the Tuberculosis Hospital Board for expansion and re- 
 habilitation of the three State tuberculosis hospitals; and $53,500 to 
 the State Orthopedic Hospital. 
 
 Additional appropriations were passed whereby provision was made 
 for the expansion of State institutions offering primarily domiciliary 
 care of epileptics, feeble-minded, and spastics, which institutions are 
 not eligible for Federal aid under the Act. 
 
 The North Carolina Good Health Association. Inc. 
 
 To assist the Medical Care Commission in educating the people of 
 North Carolina as to the desperate need for more doctors, more nurses and 
 medical technicians, more hospitals and more health centers, and more 
 nonprofit hospital insurance, some 200 of the state's leading citizens 
 representing hospitals, medicine, other professions, industry, agri- 
 culture, labor and other groups, met March 14, 1945, at Thomasville, 
 and formed the North Carolina Good Health Association. Dr. I. G. 
 Greer, of Thomasville, superintendent of the State Baptist Orphanage, 
 was named president. Charles R. Jonas, of Lincolnton, was elected 
 executive vice-president, and James E. Lambeth, Jr., of Thomasville, 
 treasurer . 
 
 Regional chairmen appointed were: West - D. Hiden Ramsey, of 
 Asheville; Piedmont - Irving Carlyle, of Winston-Salem; Northeast - 
 James S. Ficklen of Greenville; and Southeast - Judge Henry L. 
 Stevens, of Warsaw. 
 
 Origin of the Public Education Program 
 
 Kay Kyser, radio and screen star from Rocky Mount, came to North 
 Carolina in August of 1946 on his vacation. While in the state he met 
 Dr. I. G. Greer, who discussed with him the state's health problems 
 and the work of the Good Health Association. Doctor Greer emphasized 
 the desperate need which was shown in the many surveys and reports 
 made by the Commission for a good health program for North Carolina 
 and explained the plan proposed by the Association. 
 
 Mr. Kyser asked if the people of North Carolina were aware of the 
 Plan and were conscious of the health status which prompted it. Dr. 
 Greer said that progress had been made in arousing the State's leader- 
 ship but it would take tremendous effort on the part of all residents 
 of the State to carry so new and so comprehensive a program to com- 
 plete success. . ,. 
 
 - 12 '- 
 
Mr. Kyser suggested that the Good Health Association "start a 
 bonfire at the grassroots/' by using all the known methods of adver- 
 tising and publicity^ to merchandise health to the people and bring them 
 out of their lethargy and complacency. 
 
 In the interest of better health Mr. Kyser abandoned his vacation 
 idea and visited more than 30 of North Carolina's 100 counties, speaking 
 to thousands of people and soliciting contributions from civic-minded 
 firms and individuals to finance the work of the Good Health Association. 
 
 Mr. Kyser drew up a publicity and advertising prospectus (See 
 PROSPECTUS, Page 16).. Doctor Greer liked the idea and the Good Health 
 Association adopted it. 
 
 First Meeting on Public Education Program 
 
 At a Good Health Association meeting of representatives of the 
 medical profession, business, education, labor, politics and agriculture, 
 held in Raleigh, September 4, 1946, Mr. Kyser urged the group to assume 
 leadership for the campaign which would mean better health for the state 
 by presenting his own hopes and plans. This speech proved to be a 
 "spark" that kindled the interest, enthusiasm, and support of the group 
 present at the meeting. • ■■.■..■ ■.:.•_ .,■,. ;:■ ::..• ,;■ -. 
 
 Support of State Leaders 
 
 These North Carolinians and many others, too numerous to mention 
 gave generously of their time, their talents, and their funds to 
 insure the success of the campaign for better health for the State. ■ 
 Their support and assistance during the entire campaign proved , . 
 invaluable. , ■■-, 
 
 The services of an advertising agency in Durham were secured. 
 The agency continued throughout the campaign as counsellors and ad- 
 visors on all advertising, radio, and editorial problems. 
 
 Charter of Incorporation ,■•■•,■: ■..■• ' : ;■ 
 
 One week later, on September 12, the North Carolina Good Health 
 Association was granted a charter of incorporation by the Secretary of 
 State . 
 
 The six objectives of the Association as set forth in the Charter 
 were: 
 
 (1) To engage in educational work to acquaint the state with public 
 health generally. 
 
 (2) To cooperate with government and priva,te agencies, individuals 
 and groups interested in better health for the state. 
 
 (3) To publish and distribute literature on public health. 
 
 (4) To disseminate information on the good health of the State and 
 to support and to encourage the adoption of such a good health program 
 
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through the aid of newspapers , radio and other advertising media. 
 
 (5) To encourage support by parents' organizations, educational 
 and religious clubs, business and agriculture, labor and professional 
 associations, women's organizations, civic clubs, patriotic and 
 humanitarian organizations, and all others interested in the State's 
 good health. 
 
 (6) To have the power to receive donations, bequests, devices to 
 purchase, lease and otherwise operate a nonprofit, nonstock organization 
 to further the cause of good health in North Carolina. 
 
 The charter described the Association as a charitable and educa- 
 tional corporation, with no capital stock and a limit on its existence. 
 
 Organization of Staff 
 
 Headquarters were established September 24, 19^6, in Durham, and 
 H. C. Cranford, of Durham became Director of Publicity. 
 
 The Executive Committee engaged Harry B. Caldwell, of Greensboro, 
 former master of the State Grange, to serve as Executive Secretary. A 
 Good Health chairman and co-chairman were appointed in every county in 
 the State . 
 
 The Campaign 
 
 The Good Health Publicity and Advertising Campaign was officially 
 launched November 9, 1946, with a star-studded "live" broadcast 
 featuring North Carolina stars of screen and radio. This broadcast 
 reached more than two and one-half million listeners through every 
 radio station in the State over a leased wire from Hollywood. 
 
 From that date to the end of March, 1947, the campaign based 
 upon the original Prospectus (See Prospectus page 16), was kept squarely 
 in the public eye. 
 
 Hundreds of articles appeared in the North Carolina newspapers, -- 
 billboards, -special recorded radio programs featuring almost every 
 well-known star in Hollywood, -movie trailers, -talks by leading citizens, 
 -window displays, --dramatic skits for elementary and high schools, 
 -lapel buttons, --posters and car cards, --even milk bottle collars were 
 used to emphasize to the people of the State that "North Carolina's 
 number one need. is good health". 
 
 Conclusion 
 
 Specific objectives may vary from community to community, --from 
 area to area, --but the need for public ixnderstanding of a program that 
 will benefit the public ,.. .the need for sharing the responsibility for 
 the success of the program can only be accomplished by presentation of 
 the problem to the public through all the known media of publicity and 
 advertising . 
 
 The Good Health Publicity Campaign in North Carolina 
 
 This following section reviews North Carolina's Good Health 
 
 - 14 - 
 
educational publicity and advertising campaign ajid may be used as a 
 reference or guide by other States attempting similar campaigns. It 
 indicates the procedures^ results ^ and special techniques used by the 
 Good Health Association. 
 
 In the discussions vhich follow, an attempt was made to point out 
 the mistakes that were made as well as the accomplishments. Some of 
 the lesser devices suggested in the following pages were not attempted 
 for the reasons set forth, but every major mediiom known to advertising 
 and publicity was used with excellent results. 
 
 The experience and advice of the North Carolina Good Health 
 Association staff, Mr. Kay Kyser and Mr. Knox Massey and Mr. John 
 Moorehead of the Harvey-Mas sengale Advertising Agency in Durham may 
 prove helpful to other States planning similar programs. Such 
 assistance is available upon request of the State Agency to the 
 American Hospital Association. 
 
 (The Prospectus that follows — beginning on page 16 — was 
 developed from the suggestions of The Executive Committee 
 of the Good Health Association.) 
 
 - 15 - 
 
SUGGESTIONS FOR ACCOMPLISHING OBJECTIVE DURING NEXT SIX MONTHS 
 
 (Not listed in any order of importance) 
 
 1. FOR MOVING PICTURE THEATERS -- 
 
 A. Series of shorts to be made as soon as possible: 
 
 One , a straight appeal by well-known personality (very short - 
 
 1 1/2 or 2 minutes) 
 Another , a song by well-known personality or orchestra^ followed 
 by straight appeal (approximately 4 minutes in all). 
 Another , stock shot of accident on highway or emergency illness ^ 
 followed by personality explaining that this might happen to you 
 at any time, and if so, where would you take your child, and 
 are you sure you could get in, etc . 
 
 Another , anno-uncing details of whatever Statewide contest we 
 decide to use. (about 2 minutes) 
 
 Would like theater man's opinion on this before making. 
 
 In all cases, will try to get North Carolinians to entertain 
 and make the appeals -- such as, Katherine Grayson, Randolph 
 Scott, Ann Jeffreys, Cecil B. DeMille, Paul Green, etc. 
 
 B. Could we run these shorts at all theaters in every town — es- 
 pecially small or second run houses, which get large percentage 
 of people to whom we are most anxious to get our message? 
 
 C . Can we cover colored theaters? 
 
 D. Would these shorts be rotated in a town with more than one 
 theater, or should they vvxi simultaneously in all houses? This 
 would necessitate many more prints. 
 
 E. What is minimum number of prints we could have and still get 
 complete coverage? 
 
 F. Toward end of this series of shorts, wouldn't it be very ef- 
 fective to work out a schedule among the influential citizens 
 of each community and at each show, at the conclusion of the 
 short, have lights go up and local leaders step before audience 
 and localize the message? In other words, briefly explain 
 what benefits that community will receive from the plan. 
 
 G. Could we have at least one of the campaign's slogans permanent- 
 ly erected in the lobby to serve as a reminder for the audience 
 as it leaves the theater? 
 
 H. Toward the end of our campaign, could we arrange with the Girl 
 Scouts, Boy Scouts, Campfire Girls, or any other group who 
 could be in uxxiform, to distribute small handbills carrying our 
 slogan and message, as audience leaves theater? 
 
 16 - 
 
FOR ALL RADIO STATIONS -- ■ 
 
 A. Series of transcriptions, including entertairiment and messages 
 by North Carolina personalities. Could make two or three 15- 
 mlnute recordings in which we could play a song or two and 
 probably Katherine Grayson would sing, and the appeals would be 
 made by Cecil B. DeMllle, Randolph Scott, etc. These would 
 all be different . Probably Westminster Choir would transcribe 
 some Christmas Carols and Governor Cherry would make the appeal. 
 This could also be done with the North Carolina State Symphony, 
 
 B. Can also make series of spot announcements running 10, 15, 30 
 and 60 seconds, respectively. These would make good use of 
 slogans and catch lines . 
 
 C . Could local stations create their own programs to supplement 
 this series? 
 
 D. Could the Communications Center at the University develop 
 series of programs for the North Carolina network, which would 
 be entertaining, as well as enlightening? 
 
 E. Could announcements be included at all sports events which are 
 broadcast, showing how health, sports and our plan all go 
 together? For Instance, at football games could there be short 
 interviews at half-time between sports announcer and some out- 
 standing figure in sports, in which the Importance of health is 
 emphasized to the listener? 
 
 F. There are many special events including other phases of our 
 exploitation which could synchronize effectively with radio, 
 such as cutting in on school rallies . If employees of certain 
 plant decided to back the health plan and donate, etc., possibly 
 part of that meeting could be picked up . 
 
 G. As enthusiasm for the plan grows, couldn't we do Man-On-The 
 Street programs? 
 
 H. Would a meeting of all radio station managers be valuable? 
 
 FOR NEWSPAPERS -- 
 
 A. Pictures and interviews with North Carolina's greats -- public 
 figures, athletes, movie stars, opera singers, etc. 
 
 B. Have sports writers editorialize Health on Sports Page . 
 
 C. Picture of, and statement by, most colorful football stars in 
 the State, placed on front page . 
 
 D. Pick our outstanding athletes who are from other States where 
 the health rating is much higher than ours, and have them say 
 that they hope North Carolina will soon raise its standards the 
 same as their State has done. 
 
 - 17 - 
 
E. Have cameramen get scenes at hospitals showing the over-crowded 
 
 conditions . 
 
 F. Pictures of^ and pleas "by, doctors for more equipment and space 
 
 G. Pictures of general practitioners in rural districts endorsing 
 the plan to their patients. 
 
 H. How about some letters to the editors (plates made of actual 
 letters wherever possible) . 
 
 1 . Newspapers can spot our slogans throughout the papers as 
 fillers and teasers . 
 
 J. Chambers of Commerce and Better Business Bureaus can get all 
 local advertisers to incorporate our slogans in their ads. 
 
 K. How do we go about getting the National advertisers to help in 
 the same way? 
 
 4. FOR ALL BILLBOARDS -- DISPLAY WINDOWS -- AND TACK CARD SPACE -- 
 
 A. In my opinion, most billboards with strategic locations cannot 
 be donated, or even bought by us, as they are contracted for 
 over long periods of time by specific advertisers. If this is 
 true, I have a suggestion to make. Let's contact the respective 
 National advertisers and ask them to cooperate in the interest 
 of the health of their consumers by donating their best boards 
 for a week or a month. Our layout would give them credit for 
 their cooperation. We would rotate our 24 sheets so that we 
 would have continuous coverage and, yet, the advertiser would 
 sacrifice his boards for only a slight part of the year. Of 
 course, we would supplement 24 sheets with 3 sheets, 1 sheet, 
 and window cards . 
 
 B. Small windshield sticker carrying a slogan. This would make 
 good Boy Scout assignment . 
 
 C. Don't you think in all cases, reverse type is most effective? 
 
 D. Could we get the printers to contribute our material and the 
 billposter to post and tack for us free -- in the interest of 
 health? 
 
 E. How about signs on all State cars? Also, can we get signs on 
 Express trucks for a while? 
 
 5. CONTESTS -- 
 
 A. Run statewide contest from now until Christmas (?) for best 
 essay on Health in 100 words or less. Maybe complete the 
 following thought in 100 words or less: "We need a Statewide 
 Health Plan because --" . Set up a Board of Judges. 
 
 First prize to be free trip to Hollywood as guest of Kay Kyser 
 
 - 18 - 
 
OP the North Carolinians in Hollywood. To be a first prize for 
 a man or hoy and. a first prize for a woman or girl. We would 
 also send chaperone if necessary, and all three would be our 
 guests in Hollywood for a week during the Christmas Holidays, 
 with all expenses paid. "Winners would be entertained by the 
 "Tops" in the town. (if Christmas Holidays not best time, they 
 could take trip when convenient). 
 
 Would have to work out a series of second, third, etc., prizes - 
 probably the first 100 best essays should receive something. 
 
 B. Run a statewide contest in the grammar schools. The class or 
 the school in each community which wrote the best essays, or 
 did. the most to promote the Health Plan in their community -- 
 whatever we decided on -- would receive a free trip to the Lost 
 Colony. This would apply to the entire class, the school, or 
 whatever proportions you decide to use. This is of double value, 
 because we'd not only be selling health, but at the same time, 
 encouraging children to see the Lost Colony. 
 
 C . Statewide contest in high schools . Debating societies to 
 determine best speaker in the interest of health in each 
 community, and these speakers to meet in districts, etc., until 
 narrowed down to finals . (This could be handled the same as 
 the Statewide debating championship is determined). Or, have 
 the civic clubs in each town determine who is the best Junior 
 civic leader in high school -- boy and/or girl — Have finals 
 on the floor of the State Legislature , with the Legislators as 
 .judges . The best boy and the best girl speaker would receive a 
 year's scholarship at whatever State run school they prefer. 
 
 D. R-on contest in all school art classes for a symbol for our 
 Health Plan. 
 
 E. Run contest in all classes of Journalism in high schools and 
 colleges for additional slogans. 
 
 F. Can we get contest for the Business Schools in the State? 
 
 (Must have attractive prizes in all cases) 
 
 (All contest data is in rough form and was jotted down hastily, 
 but this is a good start from which to make final plans.) 
 
 SCHOOLS -- 
 
 A. In addition to contests, get the schools to cooperate by allow- 
 ing stickers to be placed on blackboards in each and every room 
 so that students are continuously reminded of the Health Plan. 
 
 B. Get the State Board of Education to include the Health Plan in 
 all courses -- physical education, hygiene, sanitation -- in 
 fact, in all classes. Make it a part of every school child's 
 lesson for a day or a week. Require them to memorize all the 
 slogans and explain what each means in terms of health. In- 
 struct the child in turn to go home and explain it to his 
 
 - 19 - 
 
parents. This will not be effective unless the child is graded 
 on his knowledge of the Health Plan. 
 
 C . Have rallies in school auditoriums with speeches on the Health 
 Plan by the students and various colorful figures brought in 
 from time to time . 
 
 D. Arrange for local radio stations to pick up these health 
 rallies in the various schools. 
 
 E. Get the newspapers to cover them with pictures and a reporter. 
 Be sure that the school paper carries report of this^ too. 
 
 F. Don't forget the Kindergartens. 
 
 7. CHURCHES, CIVIC CLUBS, PARENT TEACHERS ASSOCIATION, WOMEN'S CLUBS, 
 BOY SCOUTS, GIRL SCOUTS, JUNIOR CHAMBER OF COMMERCE, VETERANS 
 GROUPS, LABOR UNIONS, ETC. -- TO ENDORSE PLAN. 
 
 A. Can't we arrange a speakers' schedule of popular people -- not 
 politicians, not renowned educators (mean no disrespect here), 
 but athletes, entertainers, people from the radio, anyone who 
 would catch the imagination or the curiosity of these various 
 groups and thereby insure good attendance? 
 
 B. In the churches, for contrast and emphasis, could the preacher 
 in each pulpit introduce some respected citizen of the community 
 and allow him briefly to present our message to the congre- 
 gation? This would in no way desecrate the pulpit, and it would 
 be very effective. 
 
 C . Can we also bring the 4-H Clubs together, and the other farm and 
 dairy groups? (How about a contest for them -- make the prizes 
 
 D. Do you think a "Major's Institute" in Raleigh would be effective 
 means of igniting the heads of our communities? and, could they, 
 in turn, go back and have a town meeting of some nature? 
 
 8. SLOGANS -- 
 
 A. Slogans are of extreme value because they are short and, there- 
 fore, can be very effective in newspapers, radio, movies, bill- 
 boards, windshield stickers, etc. They are great reminders if 
 you know what they stand for, and arouse your curiosity if you 
 don ' t know . 
 
 B. Slogans can also be very effective at all sports events, dances, 
 and all other meetings of the people. For instance, if slogans 
 are paraded during a football game, not only do the folks in 
 the stands see them, but the radio announcer can report that 
 they are on the field and what they are, and this gives the 
 announcer a logical reason to elaborate on the subject for his 
 listeners; however, in all cases where slogans are used in this 
 manner, think they must be professional signs , -- well-made 
 
 - 20 - 
 
and well-painted so as not to cause ridicule. 
 
 The majority of our slogans ^ in order to appeal to the masses of 
 our State, should be as catchy as possible and a couple of them 
 can even be on the slang side. 
 
 Have thought of a few, which we jot down here: 
 
 FOR NEXT SIX MONTHS ' _ 
 
 1. All for Health -- Health For All 11 ' - 
 
 2. The Common Health is the Foundation of the Commonwealth (Prom 
 report to Governor) 
 
 3. Come on, chillun, let's livel? 
 
 ii. Get Hep -- Help Yourself To HealthI 
 
 5. From 42 to 1 by '50 ('49? or '50?) 
 
 6. What good is anything without health? 
 
 7. A wealthy man is not always a healthy man -- but a healthy 
 man is always a wealthy man 1 
 
 8. This is a must 1 1 -- A State Health Plan for the Common Man. 
 
 9. A State Health Plan will make this true -- "Here's to the 
 Land of the Old North State - Where the weak grow strong, 
 and the strong grow great I " 
 
 10. Rich and poor, alike, are entitled to healthi 
 
 11. We did it with roads and education -- now let's do it with 
 health'. A State Health Plan is the only way, 
 
 12. We did it before, and we can do it again -- This time, it's 
 health i 1 
 
 13. Our goal by 1950 -- Health for every North Carolina man, 
 woman, and child 1 
 
 FOR LATER ON 
 
 1. Invest a little in health now . so disease won't drain your 
 purse later . 
 
 2. Be a good business man -- invest in healthi 
 
 3. No health, no work; no work, no money; no money, no fun -- 
 That ' s bad 1 
 
 4. Good health is good business -- No health, no business. 
 
 21 - 
 
PRINTED MATTER -- 
 
 Obviously, we must supplement all of the various ideas discussed 
 here with printed matter of all types for mailing and other means 
 of distribution. 
 
 That is, our plan. Report of Committee for Medical Care, Letters 
 of Appeal, a brochure depicting the plight of our State -- 
 pictures and statistics -- what we propose to do about it, 
 how long it will take, what the benefits are to the individual, 
 and what he can do to help. Keep it short, streamlined, and 
 punctuated for emphasis. Use lots of pictures. If it's long , 
 it goes in the wastebasket . 
 
 - 22 - 
 
WHEREWITHAL AND KNOW-HOW 
 
 This campaign must be backed by more than enthusiasm and good intentions 
 It will take a sizeable amount of money . and the full time guidance of 
 experts in the field of exploitation. 
 
 As active as we all will be in this campaign^ it still remains we have 
 other things to do; therefore, we must pay a competent group to do 
 nothing but make this work ! 1 
 
 Men who have the "Know-how" to take ideas from all of us, pick the 
 good ones, then ride herd on us_ to see that we carry them out. If this 
 type of man-power is not available, we must draft it. ¥e must prevail 
 upon some large North Carolina manufacturer to lend us for three months 
 one of their experts on merchandising. Give him a paid staffs After 
 three months, the staff could carry on without him. Also, by then we 
 would have our respective assignments rolling and would know how to 
 continue them. We are going into big business and_ amateurs and paupers 
 won ' t make the grade 1 
 
 ODDS AMD ENDS 
 
 Must get symbol of some kind that will become as significant in our 
 State as "V...for Victory" did during the war. 
 
 The Steering Committee of the Good Health Association mast include men 
 and women who represent all the facets we must tap to make our plan 
 work -- industrialists. Union leaders, heads of newspaper associations, 
 top radio men, heads of movie chains, head of Council of Churches, 
 civic club Governors, etc., etc. 
 
 If a man shoots and kills you, that's against the law, but if he coughs 
 in your face and does the same thing, that's all right 1 
 
 What sense does it make to show great concern about your child's health 
 and do nothing about the health of the person who takes care of it? 
 
 You've heard "An ounce of prevention is worth a pound of cure"? -- "He 
 Who Hesitates is Lost"? -- "Lock the barn door before the horse is gone"? 
 -- "Never put off until tomorrow what you can do today"? -- "Self 
 preservation is the first law of nature"? Sure, you've heard all of 
 them and you agree with the wisdom of these axioms; yet, we have refused 
 to apply any of them regarding our own health here in North Carolina - 
 Proof? — 
 
 23 
 
¥e had more men rejected in the war because of physical unfitness than 
 any other State in the Union . The spirit was there ^ but the body 
 wasn't II This is a shameful situation, but what is most shocking about 
 it is this -- it proves our young folks are unhealthy (for the old 
 trees to decay and go to seed is one thing, but when the saplings are 
 unsound, we are in trouble). This predicament proves we didn't use the 
 ounce of prevention, didn ' t lock the barn door, and why ? Because we 
 didn't have the equipment or the manpower to do it. How do we know? 
 Pacts! I 
 
 (l) One-third of our counties do not have a single hospital bed. 
 What folks in those counties do, I do not know, but in the 
 State as a whole, here's the situation -- 
 
 If you have an accident or a sickness, there are 42 States 
 in the Union where there would be more hospital beds for you 
 than in North Carolina. 
 
 In 44 States, there would be more doctors to take care of 
 you if you had an accident. 
 
 In Michigan, there would be a bed for you -- in Connecticut, 
 there would be one person ahead of you -- but, in North 
 Carolina, you would be 17th in line to get in a hospital bed. 
 
 When your child is born, there are 40 States in which that 
 baby would have a better chance of surviving birth. 
 
 In 38 States, your wife would have a better chance of sur- 
 viving childbirth than in North Carolina. 
 
 A good percentage of our Negro population is diseased, and 
 yet we only have one colored doctor for every 6,6l9 negroes. 
 
 And -- we could recite these deplorable statistics to you 
 far into the night . 
 
 We must rectify this deplorable situation for our own self preserva- 
 tion. We must have hospitals and clinics in every nook and corner 
 from Manteo to Murphy. We must enlarge and supplement our present 
 facilities. We must have our own facilities for training the doctors 
 and nurses to man our network of hospitals, etc. We must arouse the 
 individual . 
 
 This means a lot of hard work - and a vast amount of money, all of 
 which can't come from any one source -- the Hill-Burton Bill would 
 help us, the Legislature will help, but every individual in every 
 community must also help. It means every child must give of his 
 pennies, and every man and woman must give of their dollars. Not 
 only that -- but every person must give of them selves -- give of 
 their talents, their minds, their hearts. 
 
 It will be a long hard pull and it'll take lots of patience, 
 determination, and most of all, good honest sweat -- but, it can be 
 done in other States, and we've done it here with roads and education 
 -- now, let's do it with health! "From 42 to 1 by '50, or bust!" 
 
 - 24 - 
 
'OtOUl^^ 
 
 GOOD HEALTH ! 
 
 THIS SLOGAN AND SYMBOL KEYNOTED THE ENTIRE CAMPAIGN 
 
THE GOOD HEALTH PUBLICITY CAMPAIGN IN NORTH CAROLINA 
 
 Fact Sheet 
 
 Without question the most useful publication prepared for and used 
 during the entire campaign was the Fact Sheet. This six-page mimeo- 
 graphed booklet vas designed to brief the press and radio on all aspects 
 of the health program. It reviewed the History and the objectives of 
 the movement, explained with facts and figures, the desperate need 
 for a positive health improvement program, and called on the press to 
 cooperate in an intensive educational publicity campaign. 
 
 Distribution 
 
 Copies of the Fact Sheet were sent to every daily and weekly news- 
 paper editor in the State. Managing editors, city, state, society, 
 telegraph and sports editors on the daily papers also received a copy. 
 It was sent to writers who prepared the radio programs. This letter 
 was sent with each copy: 
 
 October l8, 1946 
 
 Dear Sir: 
 
 The attached Fact Sheet has been prepared by the Worth 
 Carolina Good Health Association for your information and is 
 not for publication. 
 
 If you have other questions not covered in this text, we 
 shall be happy to try and find you the answers. 
 
 The North Carolina Good Health Association during the next 
 few months will \indertake an intensive campaign designed to in- 
 form the people of the state of our desperate need for more 
 hospitals, more doctors and nurses, and more medical facilities 
 in general . 
 
 Your full cooperation in publicizing this vital campaign is 
 earnestly requested. 
 
 Thank you. 
 
 The North Carolina Good Health Association 
 
 In addition, copies of the Fact Sheet were sent to all persons 
 writing to the Good Health Association and requesting information about 
 the campaign. 
 
 - 26 - 
 
The complete fact sheet follows: • ' • 
 
 NORTH CAROLINA GOOD HEALTH ASSOCIATION 
 701 SNOW BUILDING, DURHAM, N. C. 
 
 H. C . Cranford ■ ■ ■ ■■■■; ' ' '■ 
 
 Press Representative ■;■•;■ 
 
 Phone R-3252, J-0713 ;■ ■ T, ''' '. ' .' 
 
 - ■■ : .: '. . . . PACT SHEET ■ / '■ ' '' ■ 
 
 PREFACE -- HOW . WHY AITO WHAT IT'S ALL ABOUT 
 
 Some time ago, the Governor of North Carolina created the "North 
 Carolina State Hospital Medical Care Commission" to survey the health 
 status of the State, to report on the existing medical care facilities 
 and personnel and to formulate a comprehensive plan for enlarging 
 existing facilities and the creation of new facilities where needed. 
 This Commission enlisted the aid of medical experts in the State and 
 seven national figures. Many surveys were conducted, and from all these 
 surveys the Commission plans to draw up a concrete proposal. 
 
 The Medical Care Commission was created by the 19'4^5 General Assembly to 
 continue the health program. To assist the Commission in its work and to 
 promote interest in health conditions in North Carolina, some 200 of the 
 State's leading medical men and laymen gathered 18 months ago in 
 Thomasville and formed the "North Carolina Good Health Association," 
 a non-profit, volunteer organization. 
 
 Kay Kyser, in North Carolina on his vacation in August, met Doctor I. G. 
 Greer, head of the State Baptist Orphanage, and President of the North 
 Carolina Good Health Association. He discussed the health problem, the 
 background of all the surveys made, and his fears for the fate of the 
 Good Health Plan, various means of exploitation to merchandise health 
 to the people--to snap them out of their lethargy and complacency. 
 Dr. Greer liked the idea, Kyser drew up a prospectus, the Good Health 
 Association adopted it, and the plans are now well under way. 
 
 The Good Health Association will permanently promote Good Health; the 
 immediate objective is to mold public sentiment . This campaign is 
 to make the citizens of the State conscious of the facts, enthusiastic 
 about good health, and determined to have a Good Health Plan. The 
 immediate campaign will be divided into three general phases: 
 
 I. "NORTH CAROLINA'S NUMBER ONE NEED -- GOOD HEALTH" 
 
 This phase runs about four weeks. This is a "s"care" carapaign-- 
 all statistics of bad health--low rating in medical equipment, 
 personnel, and so forth. 
 
 II . "NORTH CAROLINA ' S NUMBER ONE PLAN -- THE GOOD HEALTH PLAN" 
 
 This runs approximately 32 weeks and explains the Good Health 
 Plan — that is, more hospitals, clinics and health centers, more 
 doctors, nurses, technicians and the financial means for every 
 person in the State to have access to these facilities. 
 
 - 27 - 
 
Ill . "NORTH CAROLINA ' S NUMBER ONE J OB -- BACK THE GOOD HEALTH PLAN" 
 
 This phase riarLS approximately 3 weeks. In it the people will be 
 encouraged to back the plan and urge that it be adopted. 
 
 This is the Good Health Association's #1 Project. If the ob- 
 jective is achieved, other programs to be sponsored include: 
 Drives for nurses, nurses aids, etc.; increased Public Health 
 functions; compulsory examinations of school children; com- 
 pulsory chest and blood examination of all citizens; hospital 
 sanitation laws, and by all means a balanced and scientific 
 diet program . 
 
 THE GOOD HEALTH CAMPAIGN 
 
 First phase - "North Carolina's Number One Need--Good Health." 
 (flpproximately November 9 - December l) 
 
 WHY #1 NEEDED - Because 
 
 1. Draft Rejections - In the War, North Carolina had the highest 
 
 percentage of rejections of any state in the Union. (Had 
 high % of volixnteers at start of war, but of those drafted, 
 about 40.9^ of whites and 60.6^ of Negroes rejected. For 
 startling comparison, see "Draft vs Orphanages". 
 
 2. Mother and Baby Deaths - Maternal mortality is lower in 40 
 
 other States and infant mortality is lower in 37 other 
 States than in North Carolina. 
 
 3. Mental Ills - In 1945 there were 8,462 patients in the State 
 
 Hospital for the Insane, 1255 additional who couldn't get 
 in--1500 more released from the State Hospitals ixnder 
 probation-- yet . only about 2.% of the mentally ill are 
 insane . These facts are a report to the North Carolina 
 Medical Journal by Doctor Morris H. Greenhill, head of 
 Neuropsychiatry of the Duke University Medical School, 
 who further says --North Carolina has the highest percentage 
 of feeble minded individuals of any state in the Union. 
 (There are an estimated 27,000 mentally defective white 
 children, and 30,000 more who are of borderline intelli- 
 gence. In 43-44, 114,000 children failed to be promoted in 
 school, and a large majority had low level of intelligence. 
 One-half of the children in correctional schools, and 3^ 
 in public schools are feeble minded . ) 
 
 4. Tuberculosis - With this disease we are better off than the 
 
 United States average--In 1945 the American average was 39 
 deaths per 100,000--In North Carolina 3I.7. In spite 
 of this, 1,198 died last year--there are over 3OO known 
 active cases of tuberculosis now waiting for admission, 
 (in some cases the wait is for four months.) 
 
 5. Venereal Disease - -Progress has been made, but rates are still 
 
 high especially among Negroes. Statistics not available 
 yet. 
 
 6 . Children' s Diseases — Recent compulsory examination of all 
 
 - 28 - 
 
boys In tvo upper school p;rades found --dental defects 85^ 
 --defective vision l6^--hernla 2^--diseased tonsils 14^-- 
 overwelght 7^ and underweight l6^--all remediable defects. 
 In addition. Doctor George M . Cooper says nutritional 
 deficiencies are rampant in most all children causing 
 rickets, pellagra, etc.; intestinal disease still prevalent 
 in most rural sections, and Doctor J. S. Gaul reports bad 
 orthopaedic conditions. 
 
 -— L_ ... THREE REASONS FOR ALL OF THIS 
 
 I . ECONOMICS 
 
 Most people cannot pay for modern medical care. (Especially 
 Negroes and rural people) . In 1940 North Carolina ranked 
 44th in net income per capita, ($317--n.a'tional average 
 $573 • ) ^s were 42nd in value of dwellings; 38th in homes 
 with electricity; 4lst in homes with radios and running 
 water . 
 
 II . EDUCATION 
 
 In 1940 North Carolina was 42nd in percent of adults with 
 less than a fifth grade education, and most of our educated 
 people are insufficiently informed in health matters to 
 take advantage of existing facilities . Most of population 
 ■ _ is ignorant of and indifferent to preventative measures . 
 Also, value of nutrition not understood. Sanitation laws 
 are lax. (Public Health personnel and facilities over- 
 loaded.) Doctor ¥. M. Coppridge. President of the North 
 Carolina Medical Society says; Every small hospital or 
 medical center established in this State should be a center 
 of health education conducted for adults as well as young- 
 sters . In any state program, the education of the people 
 to avail themselves of the facilities offered is one of the 
 largest problems." 
 
 Ill . FACILITIES 
 
 1. North Carolina is 42nd in hospital beds per thousand population. 
 (Accepted average is four beds per thousand.) Of the 100 
 counties, 33 have no hospital beds at all ; 3I counties have 
 from two to four beds per thousand, and only four counties have 
 more than four beds per thousand. ¥e are almost 6OOO hospital 
 beds below the average for our population . 
 
 2. North Carolina ranks 45th in the nation in the number of doctors 
 per 100,000 population. We need I3OO to 15OO additional 
 doctors to provide one doctor for each 1000 people . 
 
 3 . North Carolina ranks 40th in percentage of babies delivered in 
 hospitals. (Only 17.1^ of rural infants and 13.6^ of Negro 
 babies delivered in hospitals.) 
 
 4. North Carolina ranks 40th in doctors attendant at births. 
 (in 19^5 there were over 15^000 childbirths with midwives . ) 
 
 WHAT TO. TELL THE PEOPLE 
 
 1. By all means, don't talk down to them. Use bad statistics, 
 
 - 29 - 
 
but don't scold too much — let's do it in reverse. For instance, 
 "Yes, Its true -- the statistics are correct, hut one thing we 
 are sure of--now that you people know the facts you will do 
 something about it, and when you do North Carolina will be the 
 beacon light for other states to follow." (Emphasize the 
 fact that what we are doing practically every other state also 
 needs . ) 
 
 2. Let's not paint the picture too black. After all, there are 
 some bright spots in the North Carolina health picture. For 
 instance, we have a high birth rate . low death rate . and very 
 favorable span of life . Deaths from tuberculosis in North 
 Carolina are lower than the national average . 
 
 3. Let's use tuberculosis as a fine example of what we are driving 
 at. Point out that our average is good with this disease 
 because years ago the State started providing treatment and 
 proper care . Under the fine leadership of Doctor P. P. McCain, 
 this system has paid great dividends to our people. 
 
 k , Show the need for greatly enlarged medical facilities and 
 personnel, but at the same time emphasize the fact that a 
 good part of the bad health is the fault of the people them- 
 selve3--their apathy and indifference towards sanitation, 
 medical care, disease prevention and so forth. Point out 
 there are many ways they can help Improve the situation while 
 we are waiting for a larger and better distribution of 
 hospitals and medical personnel. 
 
 5. Point out that twice before North Carolina has taken itself 
 by its boot-straps and pulled us out of the mud--first, 
 with schools and then with roads, and we are sure we can 
 
 do it again--this time with health. 
 
 6. Point out that we realize in addition to the individual co- 
 oporation of the people in- the State, an over-all State 
 Health Plan will be necessary and assure them such a plan is 
 being formulated by the medical experts and other leaders 
 
 of the State. 
 
 7. By all means use quotes from famous North Carolinians. This 
 will personalize the appeal, and the people will more readily 
 accept what they are saying. 
 
 8. In other words, things are black but not hopeless . ¥e can 
 drive disease from the State if every man, woman and child 
 pledges to help do something about it . 
 
 * Mr * * ii- * * 
 
 DRAFT VERSUS ORPHANAGES 
 
 In draft rejection statistics, for each year of the War, North Carolina 
 was between 45th and 48th, and in 1943 we had the highest percentage of 
 draft rejections in the United States--durlng this period 4o.9^ of the 
 whites were rejected and 60 .6% of the Negroes. Contrast that with the 
 
 - 30 - 
 
combined record of five of the leading orphanages In North Carolina. 
 Between them they had 1,138 boys and girls called to the colors and 
 only 16 were rejected. Yes, only 16 out of l,138--less than 2'fo . 
 Were these orphans fed caviar, and sent to the Mayo Clinic for 
 examination? You bet your life they weren't — they received three 
 plain , wholesome , well balanced meals a day and periodically a 
 doctor felt their pulse, listened to their heart, thumped on 
 their chest, looked down their throat and thus kept them well . Think 
 how wonderful our State would be if we could multiply the record of 
 these orphanages all over the State I 1 And we feel sorry for the 
 orphans 1 '. We better wish we could get our own children in the 
 orphanages so they could grow up healthy and strong 1 
 
 STATUS OF MENTAL HEALTH - ADDITIONAL INFORMATION 
 
 Dr. Greenhill points out our State Institutions for the Insane are 
 running over, and yet experts tell us only 2.% of the mentally ill are 
 insane. For the remaining 98^ there are only three clinics in North 
 Carolina where they can get help. The Department of Neuropsychiatry 
 at Duke Hospital sees approximately 3,000 per year, the Charlotte 
 Mental Hygiene Clinic 274, and the Mental Hygiene Clinic of Raleigh 
 and Wake Counties, I30 . In the private sanatoria devoted to mental 
 illness, there are facilities at any one time for a total throughout 
 the State of l40 patients who can receive treatment for a disorder other 
 than insanity. Outside of the State hospitals, there are only 20 
 physicians in the entire State who can devote most of their time 
 to the treatment of mental illnesses. 
 
 ADDITIONAL ON TUBERCULOSIS 
 
 In 1945 the tuberculosis mortality rate for North Carolina was 3I.7. 
 The death rate for the United States in 1945 was 39 per 100,000. For 
 a disease which Is both preventable and in the early stages curable it 
 is tragic. In 1945 we had 1,198 deaths from tuberculosis. The 
 rate for Negroes is about three and a half times that of the whites . 
 (18.1^ for whites--66.6^ for Negroes.) 
 
 Surveys show there are 8 to 10 cases of tuberculosis for each death; 
 therefore, there are approximately 10,000 people in North Carolina with 
 clinical tuberculosis. (The majority of whom are as yet undiscovered.) 
 The State is putting on mass surveys in order to discover these cases. 
 By the mass X-raying of the "apparently well" approximately one out of 
 every 200 is found to have clinical tuberculosis and fortunately 75 
 to 80^ are found to have the disease in the early, non-communicable 
 and non-contagious form. If. ar'rangement s can be made to hospitalize 
 these cases as soon as they are discovered there is a good chance of 
 tuberculosis being brought under control. In contrast, the vast 
 majority of patients having tuberculosis discovered by the usual 
 methods have advanced disease by the time it is found and have already 
 infected the other members of the family I 1 
 
 All of the State Sanatoria and most of the county sanatoria have wait- 
 ing lists . There are at least 3OO known active cases of tuberculosis 
 who are waiting for admission, and in some Institutions they have to 
 wait from two to four months for admission. Doctor McCain says we 
 need more than 1000 more beds to take care of the patients in this 
 State with tuberculosis . If the beds could be made available we 
 
 - 31 - 
 
believe that tuberculosis could be brought under control in this 
 generation. ¥e add, "Yes^ together with a law requiring periodic chest 
 examination" l 1 
 
 ADDITIONAL DOCTOR MATERIAL 
 
 Most all of the 1^00 to 1500 additional doctors needed are needed in 
 rural areas. Only 3i percent of our doctors live in rural areas ^ but 73 
 percent of our population is rural. Cities above 10,000 in population 
 with only one-fifth of the State's population have one-half of our 
 doctors . There are only 144 - Negro doctors in the State to serve a 
 million Negro people. We need about 850 additional Negro doctors. The 
 n-umber of rural doctors is declining. In 1914, there were 1,125 doctors 
 living in the rural areas of the State, but by 1940, we had only 719 
 rural doctors. The number of rural people per physician went up from 
 1,678 in 1914 to 3,613 in 1940. The number of doctors above 55 years 
 of age in the State as a whole, has gone up from 15.6 percent in 1914 
 to 32.0 percent in 1940. In rural areas the percent of doctors above 
 55 years of age went up from 14.6 in 1914 to 37.5 in 1940 . 
 
 - 32 - 
 
STATE HEALTH MEETINGS 
 
 Early in the campaign eight regional meetings were held in 
 strategic centers throughout the state. Good Health workers and 
 community leaders were invited. At these meetings, the executive 
 secretary of the Good Health Association reviewed progress in the 
 campaign up to that time, explained the program, and called on the 
 local leaders to get behind the movement and see it through. 
 
 In his talks, the Executive Secretary first explained the 
 pb.ject of the campaign, then the need and the plan , and finally the 
 proposed publicity procedure for accomplishing the plan. 
 
 The publicity procedure was outlined as follows: kick-off 
 broadcast on November 9, 1946 (See RADIO, Page 38), the recorded radio 
 programs, motion pictures, billboards, newspapers, health pictures, 
 high school oratorical contest, newspaper contest, posters and signs, 
 civic club participation, and suggestions to local committees. 
 
 Local leaders were told they could help by (l) making up a list 
 of leaders interested in the Good Health program and sending it to 
 headquarters of the Good Health Association; (2) calling their county 
 Good Health group together to discuss the program not later than 
 November 22, 19^6; (3) assigning responsibility for various aspects 
 of the program to individuals willing to work; (4) keeping head- 
 quarters informed on all developments. 
 
 These meetings were held in the form of luncheons and repre- 
 sentatives of the local press and radio were invited. This afforded 
 the Publicity Director an opportunity to meet these people and make 
 contacts which later proved helpful. 
 
 A Good Health dinner meeting was held in Durham in December, 
 1946, and attended by leaders of the program. Several other smaller 
 dinners were held during the campaign following business sessions. 
 
 33 - 
 
APPOINTMENT OF PAID REGIONAL ASSISTANT DIRECTORS 
 
 As the campaign progressed, it became physically impossible for 
 the Executive Secretary to cover the necessary territory in a State as 
 large as North Carolina. This might have been possible in a State the 
 size of Rhode Island. Pour regional chairmen had been selected for 
 the original state-wide organization and had been chosen because of 
 their prestige. It soon became apparent that these chairmen were far 
 too busy to carry out the program as was necessary. As a result, the 
 Executive Committee authorized the Secretary to employ four Assistant 
 Directors who would work from Headquarters Office under the direction 
 of the Secretary and the Regional Chairmen. The employment of these 
 assistant directors was not effected until the program was well underway 
 and the opportunity for evaluating their services was negligible. How- 
 ever, the result:- achieved even in so short a time were most effective 
 and it was felt tnat these services at the very beginning of the pro- 
 gram would have been most beneficial. 
 
 Duties of Assistant Directors 
 
 Each county in the State had a chairman and a co-chairman but it 
 was impossible or impractical for these people to do all the work that 
 needed to be don?. As is true in most campaigns, as intensive as 
 this one proved to be, it was found more feasible to pay someone to 
 direct the work and often do it himself. Some of the major duties 
 were: 
 
 (a) Persona l calls on key people . It vras important that the 
 leading citizens of the State become thoroughly acquainted 
 with the Good Health Program. This was best achieved through 
 persona^ contact . The field workers were well informed and 
 able to answer questions on all phases of the program. 
 
 (b) Distribution of literature, coat lapel buttons and posters . 
 This had been done some by mail (See POSTERS, DISPLAY CARDS, 
 CARCARDS - Page 91), but had been found that in many cases the 
 person who received the materials had not followed through 
 
 in getting them placed or posted. It was desirable to have 
 as many posters on display as possible and this required 
 someone going out to the various stores, filling stations, 
 etc. and seeking permission to put them in the windows. It 
 was also the intent for as many individuals as possible to 
 have at least one piece of Good Health literature. This 
 presented another problem of distribution, eased appreciably 
 by the Assistant Directors who had been employed. 
 
 (c) Arranging and holding meetings . The County Chairmen were 
 requested by the Office of the Association to hold a countjr- 
 wide meeting and invite all leading citizens, civic club 
 officials, representatives from labor, farm and professional 
 groups, etc. for the purpose of acquainting them with the 
 Good Health Program. In many cases the County Chairmen had 
 failed to hold this meeting and the field workers helped in 
 getting this done, often speaking themselves on such 
 occasions . 
 
 - 3^ - 
 
(d) Show films In strategic places . Each of the four Assistant 
 Directors carried a portable l6mm projector "loaded" with one 
 of the movie shorts on the Good Health Program. They reported 
 [ that these were very effective before groups particularly 
 groups In the rural areas where the people had little 
 opportunity to see movies as a rule. 
 
 I The four regional Assistant Directors made weekly reports to 
 the Headquarters Office and also came In at Intervals to pick 
 up additional literature and materials, and to get further 
 Instructions from the Executive Secretary. 
 
 35 - 
 
SPEAKERS' BUREAU 
 
 The demand for a Speakers ' Bureau and Manual arose "before the 
 Executive Committee had an opportunity to formulate plans for either. 
 Requests for speakers began to pour Into the Central Office as soon 
 as It was opened. 
 
 Procedure 
 
 Early In the campaign, a series of regional meetings was held. 
 These meetings were designed to acquaint the county chairmen with the 
 broad objectives of the campaign and to appeal for local participation. 
 Many speakers were recuited at these meetings. 
 
 The majority of the first requests for speakers came from home 
 demonstration agents throughout the state who were holding Annual 
 Achievement Day programs at the time. Many of the home demonstration 
 clubs had adopted "Better Health for Worth Carolina" for their slogan 
 and project for the year, and were naturally Interested in hearing what 
 had been accomplished along these lines. As the campaign progressed, 
 requests for speakers came in from civic clubs, PTA groups, farm 
 organizations, women's clubs, and college groups. 
 
 As requests were received, a speaker was obtained as conveniently 
 located to the area as possible. A schedule of engagements was made 
 up in the Headquarters Office and close check kept on this to see 
 that all engagements were taken care of. 
 
 How speakers were obtained: 
 
 (a) The Association was fortunate in having as its President a 
 speaker of statewide reputation, who gave generously of his time and 
 traveled many thousands of miles to fill the many engagements for which 
 he was called. The same was true of the Executive Vice-President of 
 the Association. 
 
 (b) The Medical Society of the State of North Carolina appointed 
 from Its membership an Advisory Committee to the North Carolina Good 
 Health Association. Well known speakers were chosen from this group. 
 Many of these doctors were called on to fill speaking engagements in or 
 near their communities. Having the doctors speak to a group of lay 
 people was effective, for they felt that if the doctors were behind this 
 health movement it was a good thing . 
 
 (c) Another effective device for securing speakers was the 
 selection of people from all walks of llf e--newspaper and radio people, 
 business men, lawyers, health officers, health educators, nurses, etc. 
 A letter requesting their services as speakers was mailed. A postal 
 card was enclosed for their reply. This brought good response. Had 
 the letters and cards been sent earlier In the campaign, it would have 
 prevented overburdening some of our more valuable speakers who had to 
 be called upon to fill less important engagements. Two hundred and 
 fifty-four of the letters were mailed and 100 answered in the 
 affirmative . 
 
 (d) Several of the District and Couity Chairmen did a great 
 
 - 36 - 
 
deal of work In this field, either In making the speeches or In 
 obtaining the speakers , 
 
 (e) Later In the campaign after the Assistant Directors were 
 employed, they rendered Invaluable service In this activity. 
 
 Reports 
 
 Speakers were asked to send a report on the meetings they attended 
 so that a record could be kept of attendance and of the amount of 
 Interest shown In different communities. This made It possible to 
 obtain some Idea of the areas In which more Intensive campaigning 
 would be necessary. The speakers were also requested to send In a 
 statement for expenses Incurred, which were paid by the Association. 
 
 A Speakers' Manual or Guide, as such, was never prepared, but 
 literature containing facts and figures on the Health Program was 
 furnished to each speaker. 
 
 Comments • ' ■ 
 
 It was felt that handling the mechanics involved in connection 
 with a Speakers' Bureau is a full time job and had a secretary or 
 assistant who could have maintained records of requests for speakers, 
 appearances, subjects of discussions and information or audience 
 reactions as reported by the speakers, been employed, much greater 
 value could have been gained from this phase of the campaign. 
 
 - 37 
 
RADIO 
 
 Radio played a major role in North Carolina's Good Health campaign- 
 described by experts as one of the most extensive peacetime public 
 service campaigns ever attempted in any one state. 
 
 Procedure 
 
 The North Carolina Association of Broadcasters at their meeting in 
 Durham October 11-12, 1946 unanimously voted to place the state's com- 
 plete radio facilities behind the Good Health advertising and publicity 
 campaign and pledge their support 100^. 
 
 This vote was taken after the broadcasters had heard the Good 
 Health program outlined by the coordinators of the campaign who were 
 members of an advertising agency in Durham and served on a volunteer 
 basis as supervisors and advisors on all Good Health advertising and 
 publicity. 
 
 The impressive support of the radio station managers was due in 
 large measure to the work of the officers of the Association of Broad- 
 casters, who were the president of WDNC , Durhamj vice-president of 
 ¥MFD, Wilmington; secretary-treasurer of WSJS, Winston-Salem as well as 
 the Board of Past Presidents, representing WPTF, Raleigh; WBT, Charlotte; 
 and WSTP, Salisbury. 
 
 A member, of the Washington staff of National Association of 
 Broadcasters, who attended the luncheon, said "It was one of the 
 greatest demonstrations of radio's willingness to go all-out for a 
 worthy cause that I have ever witnessed." 
 
 The president of the Good Health Association, Dr. I. G. Greer 
 said: 
 
 "An advertiser with $1,000,000 to spend could not have received 
 more sincere, complete cooperation than was volunteered to the Good 
 Health campaign by the radio stations of North Carolina." 
 
 Result 
 
 Radio provided the "opening gun" of the movement when on November 
 9, 1946 at 7:00 p.m. a special all-star broadcast was heard over 
 every fulltime station in the state. Day-time-only stations used 
 transcriptions of the show on the following day. 
 
 The 30 -minute broadcast which was brought direct from Hollywood, 
 California, exclusive to the North Carolina stations which were hooked 
 up in a statewide network by leased wire, had been widely publicized 
 throughout the state for several weeks . This program was heard by 
 more than one million people. 
 
 - 38 - 
 
Kathryn Grayson, Ava Gardner and many other 
 North Carolina-born stars of stage and screen 
 helped make the radio programs notable 
 
THE NORTH CAROLINA GOOD HEALTH ASSOCIATION 
 
 Saturday, November 9, 19^6 
 
 4:00 - 4:30 PM PST 
 
 7:00 - 7:30 PM EST 
 
 K.F.W.B. Studio 3 
 Hollywood, California 
 
 MUSIC 
 
 ROD: 
 
 MUSIC 
 
 KYSER; 
 
 CAROLINA SONG: FADE FOR; 
 
 The North Carolina Good Health Association brings you from 
 Raleigh, His Excellency, Governor Gregg Cherry and Doctor 
 I.G. Greer. And from Hollywood, Dinah Shore, Red Skelton, 
 Ish Kablbble, Michael Douglas, the Campus Kids and Kay 
 Kyser's Orchestra. .. .together with Hollywood's North 
 Carolinians, Ava Gardner, John Scott Trotter, Anne Jeffreys, 
 Sklnnay Ennls; and here Is -- Kay Kyserl 
 
 SLOW THEME 
 
 (APPLAUSE ) 
 
 Evenln' folks, how ya all. Well, I'm glad to see so many 
 students turned out tonight for this special get together 
 for North Carolina. And we're going to start out with 
 some music . 
 
 MUSIC 
 
 BUTTERMILK SKY" 
 
 MICHAEL DOUGLAS & ORCHESTRA 
 
 (APPLAUSE) 
 
 GAYNE: At the 19^5 session of the General Assembly, Governor Cherry 
 created "The North Carolina Medical Care Commission" to 
 survey the health status of the State and to draft a compre- 
 hensive plan for meeting the State's health needs. Ex- 
 haustive surveys have been made by outstanding medical 
 experts, the Medical Care Commission has drafted a Good 
 Health Plan. The torch has been lit. North Carolina is on 
 the march. At this very moment the people of North Carolina 
 are meeting in their homes and public buildings to 
 officially la\inch the greatest popular movement for good 
 health this nation has ever witnessed. One such meeting is 
 being held in Raleigh, the capital city. For a direct 
 report on that meeting, we call in Doctor I.G. Greer, 
 Superintendent of the Baptist Orphanage at Thomasvllle, and 
 President of the Good Health Association. . .Dr . Greer, what's 
 the word from North Carolina? 
 
 GREER ; 
 
 been lit. North Carolina ls_ 
 
 of the Good Health Association 
 
 story to every County in the State 
 
 that "North Carolina's Number One 
 
 I ■ 
 
 You're right - The Torch has 
 
 on the march. Committees 
 
 are ready to bring the 
 
 We're facing the fact 
 
 Need is Good Health". 
 
 to do something about it. Big people, little people .. .rich 
 
 people, poor people ... .all the people in North Carolina are 
 
 joining hands together and nothing can stop this progressive 
 
 march. And you folks out there in Hollywood -- don't have 
 
 to take just ray word for it... right here at our meeting is 
 
 .you can rest assured we're going 
 
 - 40 - 
 
GREER : 
 (cont'd) 
 
 CHERRY: 
 
 I am proud to present, 
 
 KYSER; 
 
 MUSIC 
 
 KYSER; 
 DINAH; 
 KYSER: 
 
 North Carolina's Number One Citizen.. 
 His Excellency, Governor Gregg Cherry 1 
 
 (APPLAUSE FROM STUDIO) 
 
 Thank you. Dr. Greer. I am glad to share in this opening 
 rally. I believe your battle cry... "North Carolina's 
 Number One Need is Good Health" ... .will find a response 
 equal to the answer our state gave in the past on other 
 great needs. Indeed, the time is ripe for tackling this 
 big problem of health. Certainly, in the past and under 
 less opportune conditions we have met the challenge. 
 For example, in our poverty we built a great school system. 
 In spite of debts and deficits we built a great public 
 high-way system. Now we should complete the triangle and 
 build a great health system. If we did it with schools 
 and did it with roads when our actual solvency was in 
 question, surely we need not be afraid to do it now with 
 health. The voices of the sick cry out to us, at this 
 time, for help. These voices have gone too long -unheard. 
 They cannot continue to be ignored. The foundation for a 
 balanced and humane program for more adequate medical 
 care was laid at the 19^5 session of the General Assembly 
 of North Carolina. The next General Assembly meeting in 
 January, will face the responsibility of developing this 
 program. Already North Carolina is getting more health 
 conscious every day. We face the facts. Therefore, I 
 commend the 
 and express 
 
 Carolina's Number One Need is Good Health" -- will echo 
 and re-echo up and down our state from the plains to the 
 hills and back again. Another hour of Destiny in North 
 Carolina's history has arrived. As with schools... as with 
 roads... so too with health will North Carolina meet the 
 challenge . 
 
 (SWITCH TO HOLLYWOOD) 
 
 (APPLAUSE FROM HOLLYWOOD) 
 
 We here in Hollywood thank you too. Governor Cherry, 
 now here's a sweet-singing gal from down Dixie way - 
 lovely Dinah Shore ! 
 
 Good Health Association for its worthy efforts 
 confidence that it's battle cry -- "North 
 
 And 
 
 (APPLAUSE) 
 
 LINGER IN MY ARMS 
 
 DINAH SHORE 
 
 (APPLAUSE) 
 
 Ah, Dinah, that was lovely. 
 THANK YOU, KAY. 
 Red Skeltonl 
 
 (APPLAUSE) (DINAH EXITS) 
 
 - 41 - 
 
RED: 
 KYSER; 
 
 KYSER; 
 
 MUSIC 
 
 Hello, Kay. 
 
 Hiya, Red, I'm glad you could join us tonight for the 
 kick-off of our good health campaign. 
 
 SKELTON DOES SKIT 
 
 Thanks _, Red Skelton, you and Junior were really great. 
 
 We also want to thank Verna Felton and Rod O'Connor for 
 
 their most able support. 
 
 And now, Chillun, here's the Varsity Crew with a new version 
 
 of an oldie — If You Were The Only Girl In The World. 
 
 IF YOU WERE THE ONLY GIRL 
 
 ORCHESTRA 
 
 (APPLAUSE) 
 
 GA.YNE: Tonight, The Good Health Association launches a statewide 
 
 educational campaign which marks the opening chapter in what 
 might well be the most inspiring story of our times. For it 
 is the dramatic story of the entire peoples of a state - 
 your state - mustering their individual forces - and rally- 
 ing around the cause of Good Health. Already, ground work 
 has been done. North Carolina men and women from every 
 category of business and profession have given of their time, 
 their money and their talents so that this campaign could 
 tonight become a reality. In the weeks which follow you 
 will everywhere see the results -- in your churches, in 
 your schools, at home by your radios, you will hear the 
 story of North Carolina's great need, 
 billboards will tell you more of that 
 cold, hard, unescapable facts I Tonight, from Raleigh, 
 Governor Cherry has officially proclaimed the slogan., "North 
 Carolina's Number One Need - Good Health". And now we 
 bring to our Hollywood microphone several outstanding North 
 Carolinians to tell you the facts behind that slogan. 
 
 ENNIS: This is Skinnay Ennis of Salisbury. Did you know that we 
 
 had the highest percentage of draft rejections of any state 
 in the union? 
 
 GAYUE: In North Carolina there were many volunteers, but of all men 
 drafted about 40 percent of the whites and 60 percent of the 
 Negroes were rejected! 
 
 The newspapers and 
 story -- a story of 
 
 a 
 
 AVA GARDNER: This is Ava Gardner of Wilson. Did you know that in our 
 state more babies die at birth than in 37 other states -- 
 and more mothers die during child-birth than in KO other 
 states? Last year alone there were over 15^000 childbirths 
 with only a midwife . 
 
 JOHN SCOTT; 
 
 This is John Scott Trotter of Charlotte. Did you know our 
 children's hospitals, our mental and tuberculosis hospitals, 
 are overflowing. North Carolina's record in tuberculosis 
 is better than the national average, and yet there are over 
 300 active cases right now waiting for admission to an 
 institution. 
 
 - 42 - 
 
AJM JEFFREYS: This is Arm Jeffreys of Goldsboro, Last year almost on/; 
 out of every seven of our school children failed in school 
 most of them because they were handicapped by bad teeth, 
 bad eyes J diseased tonsils, and other such defects which 
 could have been prevented or corrected. 
 
 KYSER; 
 
 Well folks, we could go on and on but I'm sure you see how 
 the record stands. The experts who have surveyed the State 
 have determined three big reasons for our predicament - 
 listen: 
 
 GAYNE; 
 
 GARDNER ; 
 
 ENNIS; 
 
 GARDNER ; 
 
 TROTTER ; 
 
 Because North Carolina's income per person is low - lower 
 than the average for the other states - most folks can't 
 pay for modern medical care. This is particularly true in 
 the rural areas and among the Negroes. 
 
 The second reasons for our poor health is the shortage of 
 hospital facilities and medical personnel. For instance, 
 more than one-third of our coiinties don't have a single 
 hospital bed, and in the entire state we are short almost 
 6,000 beds . ■ 
 
 That's right, Ava, and we should have a doctor for every 
 1,000 people - yet, in the rural districts there is only 
 one physician for every 3700 people. Our state needs at 
 least 1300 additional doctors, just to be average. 
 
 A few years back there were about 1100 doctors living in 
 the farm sections of the state. Although the farm popula- 
 tion has increased, the number of rural doctors has de- 
 creased to only 719 • 
 
 So obviously the rural population, which is 75^ of the 
 state, must have the majority of additional hospital beds 
 and doctors . 
 
 KYSER; 
 
 Well, there you are folks--our ills and the caus_es_--The 
 Medical Care Commission has the cure . From the combined 
 opinions of the State and national experts, they have 
 drafted a Good Health Plan calling for the expenditure of 
 much money in the next five years. It's aim and purpose 
 is to put medical facilities and medical personnel within 
 25 miles of every family in North Carolina. The Medical 
 Care Commission has based its plan on the combined think- 
 ing of the very best experts available. They feel that 
 everything they have proposed is vital to the over-all 
 success of the plan. North Carolina's Number One Need-- 
 Good Health--can and must be answered by North Carolina's 
 Number One Plan--the Good Health Plan. As Governor Cherr; 
 has said--Another Hour of Destiny in North Carolina's 
 history has arrived. As with schools... as with roads... 
 so too with health will North Carolina meet the challenge. 
 
 - ^3 
 
Transcriptions 
 
 After the opening broadcast, the radio stations volunteered to 
 maintain a steady flow of recorded programs for the duration of the 
 campaign. 
 
 Procedure 
 
 A branch office of the Good Health Association was set up In 
 Hollywood and began making health transcriptions. 
 
 Subsequently, scores of stars and their writers volunteered to 
 help. Special scripts were prepared stressing "North Carolina's 
 Number One Need -- Good Health." and Good Health recordings were soon 
 being turned out by the dozens . 
 
 The first of these records made exclusively for the North Carolina 
 Good Health Association arrived In the state in mid-November and were 
 received with great enthusiasm. 
 
 Almost overnight. North Carolina's 47 radio stations were promot- 
 ing the Good Health program as no public service campaign in state 
 history had been promoted. 
 
 Every station was offering this Good Health minimum: a 15-minute 
 show twice weekly, five-minute strip dally, dally spot announcements, 
 and special "local" programs. 
 
 In addition, special star-studded 30-mlnute shows were prepared 
 for Thanksgiving, Christmas and New Year's Day. 
 
 All the transcriptions, were produced and supplied gratis by 
 NBC and CBS networks. Stars, accustomed to getting four-figured 
 checks for their radio appearances, contributed their services. 
 
 It would take several pages to list all of the stars who made 
 Good Health recordings, but among these were: 
 
 Miss Marlene Aams (Blondle), Lionel Barrymore, Edgar Bergen and 
 Charlie McCarthy, Merwyn Bogue (ish Kablbble), Fannie Brlce, Bob Burns, 
 George Burns and Grade Allen, Judy Canova, Hoagy Carmlchael, Jack 
 Carson, Jerry Calonna, Perry Como, Bud Abbott and Lou Costello, Blng 
 Crosby, Dennis Day, Joan Davis, Rosemary De Camp, Michael Douglas, 
 Jimmy Durante, Ralph Edwards, Skinny Ennis, Ava Gardner, Judy Garland, 
 Kathryn Grayson, Johnny Green, Jean Hersholt, Bob Hope, Anne Jeffreys, 
 Art Llnkletter, Arthur Lake, Johnny Mercer, Garry Moore, Agnes Moorehead, 
 Ray Noble and his orchestra, Margaret O'Brien, Hal Peary, Dick Powell, 
 Frank Sinatra, Dinah Shore, Randolph Scott, Red Skelton, Ginny Slmms, 
 Bill Stern, Ezra Stone, Penny Singleton. Alex Stordahl, John Scott 
 Trotter, Kenny Delmar (Senator Claghorn), Claudette Colbert, Don Ameche 
 and dozens of others . 
 
 North Carolina professional business, civic, medical, agricultural 
 and labor leaders also made Good Health recordings . 
 
 Among the state leaders heard on these records were: 
 
 - 44 - 
 
The president of the Medical Society of the State of North Carolina; 
 President of the Worth Carolina Congress of Parents and Teachers; vice- 
 chairman of the North Carolina Medical Care Commission; former president 
 of the Medical Society of the State of North Carolina, and North Carolina 
 member of the Board of Governors of American College of Physicians; 
 President of the North Carolina Council of Churches; President of the 
 State Board of Lahor; State Director of the CIO; Superintendent of the 
 State Baptist Orphanage and president of the North Carolina Good Health 
 Association; State Superintendent of Public Instruction; Governor R, 
 Gregg Cherry; former Governor J . Melville Broughton; member of the State 
 Board of Education and Farm Bureau Federation executive; State repre- 
 sentative and Farm Bureau Federation executive; Master of the North 
 Carolina State Grange; Chairman of the Executive Committee of the State 
 Grange; Civic leader and member of the State Advisory Budget Commission; 
 President of the North Carolina Nurses Association; President of the 
 North Carolina Junion Chamber of Commerce; Chairman of the Medical 
 Care Commission; Farm leader; Negro leader and president of North 
 Carolina Mutual Life Insurance Co.; President of North Carolina 
 Pharmaceutic Association; and. President of the American Legion 
 Auxiliary. 
 
 North Carolinians appearing on the programs transcribed their 
 talks at the North Carolina radio station closest to their home. The 
 recordings were then shipped air express to Hollywood, where they were 
 re-recorded on the Good Health shows with Hollywood entertainers. 
 
 The typical Good Health recording opened with the announcer saying: 
 "The Good Health Association brings you ( name of star . ) " The orchestra 
 then played a popular song, after which the star performed briefly. 
 Following the entertainment, either the star or some North Carolina 
 leader gave a short lecture on the Good Health program, followed by more 
 entertainment . 
 
 Results 
 
 When Good Health records were completed in Hollywood, a week's 
 supply and a schedule were shipped air express direct to all North 
 Carolina radio stations. A sample schedule follows: 
 
 - 45 - 
 
NORTH CAEOLINA GOOD HEALTH ASSOCIATION 
 
 
 
 RADIO DIVISION 
 
 
 
 
 
 TRANSCRIPTION SCHEDULE - NOVEMBER 
 
 18 to NOVEMBER 
 
 26, 1946 
 
 
 
 DAY OP STAR'S 
 
 DAY FOR 
 
 
 
 
 I 5 -MINUTE 
 
 OWN COMMER- 
 
 BROADCASTING 
 
 DATE 
 
 
 SIDE 
 
 SHOWS 
 
 CIAL SHOW 
 
 HEALTH REC . 
 
 NOV. 
 
 LENGTH 
 
 SIDE 2 
 
 DINAH SHORE 
 
 WEDNESDAY 
 
 MONDAY . 
 
 18 
 
 14:25 
 
 SIDE 3 
 
 HOAGY CARMICHAEL 
 
 SUNDAY 
 
 TUESDAY 
 
 19 
 
 14:30 
 
 SIDE 29 
 
 BURNS & ALLEN 
 
 THURSDAY 
 
 WEDNESDAY 
 
 20 
 
 14:28 
 
 SIDE 26 
 
 FIBBER MCGEE AND 
 
 
 
 
 
 
 MOLLY 
 
 TUESDAY 
 
 THURSDAY 
 
 21 
 
 10:05 
 
 SIDE 2 
 
 DINAH SHORE 
 
 WEDNESDAY 
 
 FRIDAY 
 
 22 
 
 14:25 
 
 SIDE 3 
 
 HOAGY CARMICHAEL 
 
 SUNDAY 
 
 SATURDAY 
 
 23 
 
 14:30 
 
 SIDE 29 
 
 BURNS & ALT, EN 
 
 THURSDAY 
 
 SUNDAY 
 
 24 
 
 14:28 
 
 SIDE 26 
 
 FIBBER MCGEE AND 
 
 
 
 
 
 
 MOLTY 
 
 TUESDAY 
 
 MONDAY 
 
 25 
 
 10:05 
 
 SIDE 2 
 
 DINAH SHORE 
 
 WEDNESDAY 
 
 TUESDAY 
 
 26 
 
 14:25 
 
 SHORT ANNOUNCEMENTS 
 
 
 
 
 
 SIDE 28 
 
 - 2d Cut JUDY 
 
 
 
 
 
 CANOVA 
 SIDE 5 - 1st Cut MAYOR 
 
 OF TOWN 
 SIDE 8 - 1st Cut GINNY 
 
 SIMMS 
 SIDE 4 - 2d Cut JACK 
 
 CARSON 
 SIDE 4 - 1st Cut HOAGY 
 
 CARMICHAEL 
 SIDE 5 - 2d Cut FRANK 
 
 SINATRA 
 SIDE 8 - 2d Cut DR. CHRIS- 
 TIAN 
 
 SIDE 28 --1st Cut DENNIS 
 
 DAY 
 SIDE 5--lst Cut MAYOR OF 
 
 TOWN 
 
 SATURDAY 
 
 SATURDAY 
 
 FRIDAY 
 
 WEDNESDAY 
 
 SUNDAY 
 
 WEDNESDAY 
 
 WEDNESDAY 
 
 THURSDAY 
 SATURDAY 
 
 MONDAY 
 
 TUESDAY 
 
 WEDNESDAY 
 
 THURSDAY 
 
 FRIDAY 
 
 SATURDAY 
 
 SUNDAY 
 
 MONDAY 
 TUESDAY 
 
 18 
 
 5:58 
 
 19 
 
 6:20 
 
 20 
 
 4:31 
 
 21 
 
 4:25 
 
 22 
 
 4:30 
 
 23 
 
 4:27 
 
 24 
 
 4:27 
 
 25 
 
 4:00 
 
 26 
 
 6:20 
 
 NOTE: SPECIAL THANKSGIVING SHOW WILL FOLLOW FOR NOVEMBER 28th. 
 WE ARE SENDING NOTHING MORE UNTIL DECEMBER FIRST, SO WE SUGGEST 
 REPEATING SHORT SPOTS FROM THE ABOVE LIST WHICH ARE ONLY 
 SCHEDULED ONCE. 
 
 46 - 
 
Many stations, particularly the smaller ones without network 
 affiliations, liked the Good Health shows so well, they used them 
 several times . . 
 
 Each month the radio stations submitted individual reports 
 showing the number of Good Health programs scheduled . A currency 
 check of the five months campaign revealed that North Carolina radio 
 stations had donated almost half a million dollars worth of radio time. 
 
 Local Participation "Week 
 
 One week of the campaign, (December 15-21, 19^6) was set aside as 
 "Local Participation Week." No Hollywood transcriptions were sent to 
 the stations for use during this week. Instead, local doctors, 
 teachers, and other community leaders were called on to make shore talks 
 over their local stations on the subject of good health. Scripts for 
 this purpose were prepared by state headquarters and sent to Good 
 Health county workers, who obtained the speakers and made arrangements 
 to have them used on the air. This special week proved highly 
 successful. 
 
 Letters to Governors 
 
 Letters were written to the Governors of all 48 states with respect 
 to North Carolina's health program. These individually-written letters 
 told the history of the Good Health campaign in North Carolina and 
 requested each Governor to make a brief recording congratulating North 
 Carolina on her forward-looking health campaign. About 15 of the 48 
 Governors complied with the request and the recordings were sent to 
 Hollywood where they were used on regular Good Health programs . The 
 following remarks of Governor Laney of Arkansas were typical of the 
 statements received: 
 
 "Congratulations North Carolina on the stand you are taking for 
 better health for your people. Good Health is essential to happiness 
 and success. In pla.nning for better health in North Carolina, you are 
 doing that which will be of lasting benefit to all of you. You are 
 setting a splendid example for the rest of the people of our nation. 
 ¥e of Arkansas, appreciate what you of North Carolina are doing." 
 
 The statements by the Governors were also used in news releases 
 (See Press (Newspapers) Page 58.) 
 
 Dramatize Case Histories 
 
 A series of transcriptions, describing actual "case histories" 
 were made by the subjects themselves or by the dramatic classes of the 
 University. 
 
 47 - 
 
MOVIE TRAILERS 
 
 Arrangements were made in Hollywood to produce six movie trailers 
 (shorts) featuring North Carolina movie stars. These were made by (l) 
 Columbia Studios (2) Metro -Goldwyn -Mayer Studios and (3) RKO Radio 
 Pictures, Appearing in the two made "by MGM were Kathryn Grayson, of 
 ¥inston-Salem, N.C., and Ava Gardner, of Wilson, W. C. The three from 
 RKO featured Randolph Scott, of Charlotte, N. C., (who also appeared in 
 the one made at Columbia), Ann Jeffreys, of Goldsboro, N. C. and 
 Kyser from Rocky Mount. Thirty-five prints of each film were made 
 free of charge by the studio . 
 
 Procedure 
 
 At the request of the Good Health Association, an executive of the 
 Wilby-Kincey Corporation, appointed a committee of 74 leading motion 
 picture exhibitors in North Carolina to work with the Association in 
 the promotion of good health through the theatres. 
 
 Result 
 
 These were shown in theatres throughout North Carolina through 
 the cooperation of the Wilby-Kincey Service Corporation, and the 
 North Carolina Theatres, Inc., both of Charlotte. 
 
 About two weeks was required for the trailers to complete the 
 state circuit of first-run theatres. They were then shown in second- 
 run houses . 
 
 All trailers were later made up in I6 mm size and distributed to 
 schools by our Film Library. (See I6 mm HEALTH FILMS Page 50 . ) 
 
 Each trailer ran approximately two minutes, opening with music 
 and showing the Good Health insignia and this message: "The North 
 Carolina Good Health Association Presents ( name of star) of ( name of 
 North Carolina city . " ) The star then spoke on "North Carolina's 
 Number One Need--Good Health" and closed with the insignia and music . 
 
 The message by Randolph Scott was typical. It follows: 
 
 THE NORTH CAROLINA GOOD HEALTH ASSOCIATION 
 
 Snow Bldg . - Durham, N.C. 
 
 MOVING PICTURE DIVISION-FACT SHEET 
 
 FIRST PHASE- -SHORT NUMBER ONE- -RANDOLPH SCOTT 
 
 Yes, North Carolina's Number One Need I_s_ Good Health- - You say "why"? 
 Well, did you know that in the War, we had the highest percentage of 
 draft rejections of any state in the Union? Did you know more of our 
 babies die at birth than in 37 other states--more mothers die at child- 
 birth than in forty other states? Did you know our children's 
 hospitals, our mental institutions and tuberculosis sanatoria are over- 
 flowing and hundreds of additional patients waiting to get in? 
 
 - 48 - 
 
Yes, all this is true and there are three big reasons why-- 
 
 Flrst, most of our folks can't pay for modern medical care, especially 
 our rural people and the Negroes . 
 
 Second, we have insufficient facilities and medical personnel--For in- 
 stance, over one third of our counties don't have a single hospital 
 bed--and the State as a whole is short about 6000 beds . 
 
 We should have a doctor for every 1000 people--yet, in the rural dis- 
 tricts there is one for each 3700. The Kegroes have one doctor for each 
 7,000. Last year we had over 15,000 childbirths without a doctor! With 
 only a midwife '. 
 
 The third great reason for our health problem is we ourselves . Most of 
 us are ignorant of health matters--lndif f erent to preventative measures- 
 we ignore nutrition, vitamins and the value of well-balanced diets--we're 
 lax on sanitation laws. 
 
 Yes, Worth Carolina's Niomber One Weed Is Good Health--while a good 
 health plan is being drafted you and 1 can do something about this 
 situation--let ' s all talk and practice good health , and also show our 
 neighbors that our Wumber One Weed is Good Health ! 
 
 - 49 - 
 
16 MILLIMETER HEALTH FILMS 
 
 Early in the campaign a l6 millimeter library of health films 
 was established. Through this facility health films were serviced to 
 public schools and other educational agencies in every section of the 
 state . 
 
 Procedure 
 
 The committee formed to evaluate and give guidance on the dis- 
 tribution of these pictures was composed of the Associate Director 
 and Head of the Bureau of Visual Education, Extension Division; the 
 Technical Director, Communication Center; the secretary and librarian 
 of the film Library, all of the University of Worth Carolina; two 
 members of the State Board of Health; and one member of the Depart- 
 ment of Public Instruction. 
 
 Sixty-three organizations were contacted for films. Prints were 
 obtained from film companies, previewed and selected for distribution 
 by the committee. Some of the film companies and government organi- 
 zations which supplied films on health are: 
 
 Inter-American Affairs Washington, D. C . 
 
 U. S. Department of Agriculture Washington, D. C. 
 
 U. S. Public Health Service Washington, D. C. 
 
 American Cancer Society Mt . Airy, N. C. 
 
 National Tuberculosis Asso. Raleigh, N. C. 
 
 U. S. Department of Interior Philadelphia, Pa. 
 
 Association Films New York I7, N. Y. 
 
 Sharp and Dohme Philadelphia, Pa. 
 
 Metropolitan Life Ins. Co. New York, N. Y, 
 
 U. S. Navy Charleston, S. C. 
 
 A library of I35 prints of 50 different subjects was selected. 
 A message to the people of North Carolina was attached to all of the 
 sixteen millimeter health films circulated. Two messages were 
 prepared. For the first four weeks of the drive, "NORTH CAROLINA'S 
 NUMBER 1 NEED IS GOOD HEALTH" was used. The second leader, "MAEE 
 NORTH CAROLINA THE NUMBER 1 HEALTH STATE", was then substituted. 
 
 A central film library circulation office was established. 
 Booking forms were printed for use in filling the requests for films. 
 An invoice was printed to give the user information on the dates the 
 film was to be used and returned. Gummed shipping labels were printed 
 for use on film shipping cases. 
 
 The first list of films was released on November 20, 19^6 to all 
 health officers in North Carolina and all schools having sixteen 
 millimeter projectors. A letter from the representative of the State 
 Board of Health, endorsing the program was sent with the film list 
 to the health officers. Another letter from the Director of the 
 Division of Instructional Service, Department of Public Instruction, 
 was attached to the film list mailed to principals of schools where pro- 
 jectors were available. Within ten days all films listed had been 
 booked for two months. The second list of health film subjects was 
 released in January, 19^7. 
 
 - 50 - 
 
Result , " ■ \ - "■' 
 
 At no time was it possible to supply the demand for film bookings, 
 there being approximately 2,000 sound sixteen millimeter projectors in 
 North Carolina, 1,200 of which are in schools. The rest are in health 
 departments, agricultural groups, civic and church organizations, and 
 other agencies. As the films dealt with health in general, rather 
 than health in North Carolina specifically, there appeared to be an 
 indication of a need for continuing service of this nature to the 
 people of North Carolina. 
 
 16 mm Film Library '' '. ' 
 
 Films were booked for one day's use. In large cities, each 
 school was allowed one day for a film showing. Likewise, health 
 departments were given several days on each booking in order for the 
 films to be shown in rural sections where there were no projectors . 
 
 Naturally, some films were more popular than others. Grade 
 schools preferred films of the Disney type. Pictures of a more general 
 nature were requested by high schools and civic groups. Prints on 
 tuberculosis and nutrition were much in demand. 
 
 Films were shown to schools, health departments, civic organi- 
 zations. Parent -Teacher Associations, home demonstration clubs, and 
 health clinics. Over 3OO schools, 25 health departments, and 25 other 
 groups in 92 of the 100 counties of North Carolina had 2,025 films 
 showings during the first three months, with an aggregate audience of 
 1,127,000 persons. During the month of January over 200 film requests 
 were rejected due to the lack of films. Over 500 bookings were refused 
 during a three months period . 
 
 All films were shipped prepaid to the users . Users paid the 
 postage for the return shipment of the films to Good Health headquarters 
 in Durham . 
 
 Comments 
 
 Following are excerpts from typical letters received from users of 
 the films: 
 
 " . . . ¥e have big plans for observing Good Health Week in Charlotte 
 City Schools and are having more calls for films than we can take care 
 of . . . please accept my thanks for this excellent service to the 
 general health of North Carolina." 
 
 Effle Maiden 
 Health Educator 
 City of Charlotte 
 
 "Our school is very much interested in Good Health Program. We feel 
 that a great opportunity has presented itself to the schools in that it 
 may supplement its regular teaching program with films on the subject 
 of health." 
 
 C . Ray Pruette, Principal 
 Franklinton Public Schools 
 Franklinton, N . C . 
 
 - 51 - 
 
l6 mm Film Library 
 
 Comments 
 
 "We believe that these pictures will aid us Immensely In putting over 
 our health program here In our school ..." 
 
 S. R. McLendon, Principal 
 Morehead City Graded School 
 Morehead City, N. C . 
 
 ". . . . these pictures have been thoroughly appreciated by the 
 students, community people and the members of the Veterans School, 
 and 1 have been making a follow-up study of each one." 
 
 Miss Clotel Taylor 
 Parmele School 
 Parmele, N. C . 
 
 " . . . . thank you very much for the cooperation we have received 
 from you. The films have certainly been a great help In our Good 
 Health Drive. " 
 
 Leonard B. Scronce, Principal 
 Union High School 
 Vale, N. C. 
 
 ". . . . Your Film List Wo, 1 was received with appreciation this 
 morning. I feel sure that this service will be an excellent tool In 
 achieving a 'Better State Through Good Health'." 
 
 Martha Clark, Health Educator 
 City of Rocky Mount 
 
 Panoram Machine And Continuous Projector 
 
 Through the cooperation of the United States Navy, twenty-three- 
 16 millimeter, sound Panoram machines, (juke box motion pictures), 
 were obtained on loan for use In this health campaign. They were 
 shipped to a central point for distribution throughout the state. 
 These machines were Inspected and the mechanism checked for operation, 
 
 Procedure 
 
 The Worth Carolina Theaters, Inc., of Charlotte, North Carolina 
 released 35 millimeter, two-minute short film health subjects after 
 they had completed their circuit In the theaters of North Carolina. 
 These two-minute subjects were reduced to I6 millimeter size and 
 threaded on the machines . The Panoram machines were trucked to the 
 larger centers of population In the state and Installed in hotel 
 lobbies, schools, community buildings and showrooms from Ashevllle to 
 Elizabeth City. 
 
 The American Tobacco Company made available fifteen, 16 milli- 
 meter small continuous projectors. These small continuous projectors 
 were threaded with the two-minute film shorts. The machines were 
 
 - 52 - 
 
 .■^-^.. 
 
used by workers in the Good Health Drive, and hy health educators 
 of the North Carolina State Board of Health in various counties in 
 connection with their work. 
 
 As additional North Carolina Good Health short subjects were 
 released by the theaters, they were reduced to l6 millimeter size 
 and placed on the Panoram machines and small continuous projectors. 
 
 Since both the Panoram machine and small projector were 
 equipped with a continuous reel, it was possible for anyone to push 
 a button or turn on a switch and see and hear the two-minute health 
 movie. Without rethreading or rewinding the machine, upon comple- 
 tion of one showing, the film was ready to be reshown. All of 
 these showings were without cost to the interested public . 
 
 Result 
 
 As there was no record made of the num.ber of times these pro- 
 jectors were operated, it would be hard to estimate the thousands 
 of persons who saw the films . 
 
 The small continuous projector was compact and portable, 
 weighed approximately thirty pounds and was contained in one case 
 the size of an over-night bag. For this reason it was more 
 widely used than the six hundred -pound Panoram machine. The 
 Panoram machine, due to its size and weight, was kept for longer 
 periods of time in one location. This did not afford the flexibility 
 of use that was possible with the smaller machine. 
 
 * * * 
 
 - 53 
 
HIGH SCHOOL ORATORICAL CONTEST 
 
 Another major project undertaken during the Good Health campaign 
 was a high school oratorical contest. 
 
 Procedure 
 
 This contest was sponsored jointly hy the Good Health Association 
 and the North Carolina Department of Public Instruction. It attracted 
 several hundred entries from about half of North Carolina's 100 
 counties. All schools in the state did not participate. Probably a 
 considerably greater number of pupils would have entered the competi- 
 tion had it been given better promotion in the schools. Many principals 
 could not cooperate, because of the shortage of teachers which had 
 forced them to keep extra-curricular activities at a minimum. Some 
 schools participated without enthusiasm. However, in schools where 
 the contest was properly staged, it was effective. 
 
 The contest was open to all high school students in the state, 
 both white and Negro. Prizes for the white and Negro divisions were 
 the same. The winning boy and winning girl in both the white and 
 Negro divisions each received first prize awards of $500 college 
 scholarships, given by the Good Health Association. The runner-up 
 or second place boy and girl winner in both the white and Negro 
 divisions each received an RCA Victor console model radio-phonograph 
 combination given by the Southern Radio Corporation, of Charlotte. 
 All county winners received a gilt edged certificate. Two thousand 
 dollars ($2,000) to cover the four $500 scholarships was deposited In 
 trust for the four winners at such time as they enter a college of 
 their choice. 
 
 Students who participated in the contest spoke on the subject 
 "North Carolina's Niomber One Need -- Good Health". These talks were 
 limited to 10 minutes, 
 
 A booklet listing all rules of the contest and factual material 
 relative to the need for a program of better health in North Carolina 
 was prepared by the Good Health Association. More than 30,000 copies 
 of this booklet were sent out to the approximately 900 high schools 
 in the state, to be given to any boy or girl interested in competing 
 in the contest. (See PAMPHLETS AND BROCHURES, Page. 79 ) 
 
 The first roiond of the contest determined county winners. This 
 round was scheduled to be completed not later than November 26, 19^6, 
 but a few counties were granted short time extensions. 
 
 In many cases Good Health county chairmen called on local mer- 
 chants and were given small prizes to be awarded to county winners. 
 Some county winners received $25 and $50 bonds given by firms or 
 individuals interested in the contest . 
 
 Result 
 
 County winners (white division) were grouped for district com- 
 petition in Round Two contests held at l6 strategic places in the 
 state on Dec . 6 . 
 
 - 54 - 
 
High School students competed 
 State wide oratorical contests 
 that publicized the GOOD HEALTH theme 
 
District winners in the Roimd. Two contests met at four places on 
 December I3 in regional finals . 
 
 On January 10 regional winners competed at "Woman's College in 
 Greensboro and Wake Forest College in semi-final rounds to determine 
 Eastern and Western champions . 
 
 Finals in the Negro division of the contest were held on 
 January IJ , 1947, in the B. N. Duke Auditoriiim at North Carolina 
 College in Durham. Prizes were the same as in the white division. 
 
 All four speeches were used in transcriptions and, therefore, 
 subsequently heard on all 47 stations. 
 
 The first portion of the Negro finals was broadcast direct. 
 After the contest the two winners were brought to the radio station, 
 and repeated their winning orations on the air. 
 
 Grand state finals for white division were held Thursday night, 
 January 30, 1947, in the hall of the House of Representatives, State 
 Capitol, Raleigh, at 8 o'clock. These finals were judged by Governor 
 Cherry, Lt . Gov. L. Y. Ballentine, Thomas J. Pearsall . 
 
 Both Raleigh newspapers and Radio Stations cooperated fully 
 in advance publicity for the contest and stimulated unusual local 
 interest. This resulted in a large audience for the finals. 
 
 The advertising director of a large department store assisted in 
 decorating the auditorium for the finals . Good Health posters were 
 hung on the walls, and one of the RCA Victor radio-phonographs being 
 given as a prize was on display and played the Good Health record until 
 the oratorical exercises got underway. Young ladies wearing evening 
 gowns presented printed programs to spectators as they entered the 
 hall. State officials presided and Governor Cherry presented the 
 awards. Before the exercises the Good Health Association gave a dinner 
 at the Sir Walter Hotel, Raleigh, honoring the contestants and their 
 sponsors. prominent friends of the Good Health Association were 
 present . 
 
 The local radio station recorded the entire program of the 
 finals. Records of the two winning talks were sent to radio stations 
 in the home towns of the winning students, for use on local shows. 
 Prints of the recordings were also sent to Hollywood to be used on 
 Good Health records made there and transcription sent to 47 North 
 Carolina radio stations. 
 
 Newspaper Stories 
 
 Throughout the oratorical contest, from mid-November until 
 January '^0 , news releases concerning the various developments were 
 sent regularly to the state pajjers . These were well used by the 
 papers and aroused state-wide interest in the contest . 
 
 When the field of contestants had been narrowed to eight, 
 pictures of the eight--four boys and four girls--were obtained and 
 used in a newspaper layout. Mats from the engraving were made and 
 sent out with excellent results . Every large paper in the state and 
 
 - 56 - 
 
 i 
 
many of the weeklies used the layout. '^ ' 
 
 Pictures of the four finalists were superimposed on a map of 
 North Carolina in a newspaper layout designed to spur interest in 
 the grand finals of the contest. The pictures of the speakers were 
 placed on the map according to the section of the state from which 
 they came, and a photo of the State Capitol, scene of the finals, 
 was inset. Mats were sent to all papers and were well used. 
 
 Another publicity picture which was made, pictured three county 
 winners in the contest admiring one of the radio-phonographs being 
 given as prizes by the Southern Radio Corporation. This was done 
 primarily to express the thanks of the Good Health Association for 
 contributing the radio-phonographs . 
 
 Window Displays 
 
 The four RCA Victor radio-phonographs being given were displayed 
 by RCA Victor dealers in principal cities of the state who agreed to 
 cooperate in this plan. Posters and other Good Health material were 
 sent to each store which agreed to display one of the sets. This 
 was used for background in window displays. Three of the four sets 
 being awarded were rotated to dealers in the 10 or 12 larger cities of 
 the state to be displayed in store windows. . . 
 
 - 57 - 
 
PRESS (NEWSPAPERS) 
 
 North Carolina newspapers^ though hard hit by the newsprint 
 shortage, furnished excellent cooperation throughout the Good 
 Health campaign. 
 
 Procedure 
 
 Even before the campaign had officially opened, the North 
 Carolina Press Association adopted a resolution endorsing the North 
 Carolina Good Health Association and pledged its support to the Good 
 Health program. 
 
 The resolution, adopted on September l4, 19^6, at the annual 
 convention of the Press Association In Asheville, was presented by 
 the editor of the Durham Herald-Sun; and seconded the general 
 manager of the Raleigh News and Observer. 
 
 The resolution: 
 
 "The State of North Carolina faces no more alarming status than 
 that revealing the health deficiencies of its people, and the 
 scarcity of facilities for medical care. 
 
 "Mindful that something must be done immediately to correct this 
 deplorable condition, the North Carolina Press Association would 
 endorse the North Carolina Good Health Association and pledge its 
 support to the program that Association is sponsoring. 
 
 "To Implement this endorsement, we would ask the President of 
 the North Carolina Press Association to write every member newspaper 
 asking fullest possible cooperation in the publicizing of the emphasis 
 of the North Carolina Good Health Association. We further urge the 
 appointment of a three-man committee from the North Carolina Press 
 Association to serve as counsellors to the North Carolina Good Health 
 Association in its current campaign in matters relating to publicity." 
 
 After the resolution had been unanimously adopted, the three- 
 man committee of press publicity counsellors was appointed. It 
 consisted of the general manager of the Raleigh News and Observer; 
 the publisher of the Durham Herald-Sun; and the editor of the 
 Sanf ord Herald . 
 
 This committee met with officials of the Good Health Associa- 
 tion and discussed plans for Good Health newspaper publicity. 
 Previous to the opening of the campaign, the Director of Publicity 
 visited every large daily newspaper in the state and many of the 
 smaller dallies and weeklies . This tour afforded an opportunity to 
 meet working newspapermen and get their Ideas on health publicity. 
 Many newspapermen, particularly desk men who edited Good Health 
 copy, offered helpful suggestions. 
 
 It was then suggested than an Individual letter from a member 
 of the three man committee to the editor of each of the more than 
 200 newspapers in the state would be effective in gaining the best 
 possible newspaper cooperation for the campaign. 
 
 - 58 - 
 
Th8 committee agreed to write such letters, each taking a 
 third of the newspapers in the state. A separate letter was pre- 
 pared by each member. The letters were then individually typed 
 and mailed . 
 
 The following letter is representative: 
 
 "As you know, at the meeting of the Press Association in 
 Asheville last month a resolution endorsing the North Carolina 
 Good Health Program was passed and requests made that all news- 
 papers do their utmost to cooperate with this good work. The newly 
 elected president, Herbert Peele, appointed a committee composed of 
 Frank Daniels, Bill Horner, and myself to work with the Good Health 
 Program . 
 
 Attached is the Fact Sheet giving information about the Good 
 Health Association and its alms and endeavors. You will from time 
 to time receive Information and stories, which we hope you will 
 print . 
 
 "statistics released by the Selective Service on rejections 
 show the crying need in North Carolina for a Good Health program. 
 The newspapers were able to do a grand job sometime ago on safe 
 driving and an outstanding job on the collection of scrap metal during 
 the war. It is my hope that we will all get behind this program and 
 do a good job on making the people of North Carolina health conscious. 
 
 "Trusting that you will write me of your plans for cooperating in 
 the Good Health program and any suggestions you might have for the 
 benefit of your committee, I remain, with kindest regards. Cordially, 
 Carl C . Council." 
 
 These letters brought favorable replies from many editors . 
 
 Result 
 
 The newspaper campaign was officially launched on Sunday, November 
 10, 19^6, following the opening broadcast from Hollywood (See RADIO 
 Page 38.) . 
 
 To start the newspaper publicity on November 10, a special full- 
 page (8-column newspaper size) picture layout had been designed (see 
 reproduced page). This page of pictures graphically illustrated the 
 shortage of doctors and nurses in North Carolina, the crowded 
 conditions in hospitals, and the general need for Improvement and en- 
 largement of state health facilities. Some of the pictures used oii 
 this page were taken in local hospitals . Others were borrowed from 
 the files of government agencies in the state, from newspaper morgues, 
 and other sources . 
 
 The page carried a streamer headline "North Carolina's No. 1 
 Need--Good Health" and this boxed text: 
 
 "North Carolina ranks among the nation's most progressive states — 
 but one long unanswered need--good health--stlll poses a challenge. 
 Exhaustive studies by medical and citizen leaders reveal that North 
 Carolina is near the bottom in almost every standard health measurement 
 
 - 60 - 
 
These studies help explain why North Carolina had a higher draft 
 rejection rate in World War II than any other state in the union... . 
 why a higher percentage of North Carolina mothers die during 
 childbirth than in other states... and why North Carolina has a 
 higher infant mortality rate than 37 other states. Pictures here 
 are the shocking facts. They don't make a pretty picture but they 
 no longer can be ignored. The North Carolina Good Health Associ- 
 ation presents the story with confidence that once the people know 
 the facts they will do something about them just as they did when 
 an awakened state saw the need for better roads and for better 
 schools . " 
 
 In advance^ each editor received a letter from the Good Health 
 Association saying that mats of the picture page were being sent . 
 The mats were mailed to both weekly and daily papers from the printers 
 in New York direct to North Carolina newspapers, for use on Sunday, 
 November 10, or as soon thereafter as possible. 
 
 Four of the six large Sunday (daily) papers in the state used 
 all or a part of the picture page on the specified release date. A 
 story outlining the Good Health program, sent out for possible use with 
 the page, was carried by all six of the Sunday papers, two of which 
 played it on the front page. It is probable that the picture page 
 would have been used by all papers, except for the fact that it was 
 released at a time when the newsprint shortage was critical. 
 
 The full page mat was designed so as to be divisible by halves or 
 quarters, with each section telling the complete story. This was done 
 primarily to take care of the small-size weekly newspapers, which 
 could not use an eight-column mat. These quarter and half-page 
 sections were used by many of the weeklies, over a period of two or 
 three months after November 10 . 
 
 Approximately 5,000 proofs of the page were posted on bulletin 
 boards and in store windows throughout the state. 
 
 News Releases 
 
 All news releases went to the weeklies as well as the dailies . 
 Farm, religious, and other special publications were also put on the 
 mailing list. The first Good Health news release told of the estab- 
 lishment of a state headquarters in the Snow Building in Durham. 
 
 During the first two months of the campaign, news releases were 
 sent out from state headquarters on an average of one or more daily. 
 This was in addition to feature stories . These releases usually ran 
 from 400 to 750 words, and deal^c with all phases of the campaign. 
 Later, as the individual newspapers began picking up the Good Health 
 message from a local angle, the number of releases from the Associa- 
 tion headquarters was reduced materially, and the final month before 
 legislative action was taken on the health bill, flow of news releases 
 from the Association itself was halted altogether. 
 
 All state-wide publicity for special observances or projects such 
 as Good Health Week in the schools. Good Health Sunday, the high school 
 oratorical contest, etc., was disseminated from state headquarters of 
 the Good Health Association. In addition, local publicity was 
 
 - 61 - 
 
encouraged and promoted through county workers. 
 
 Special broadcasts arranged by our radio division, such as the 
 Christmas and New Year's shows , (See RADIO Page 38 ) were given 
 newspaper publicity. Lay-outs of the stars appearing on the broad- 
 casts were made up and mats sent to the papers. These were well 
 used, considering that newspapers and radio are natural rivals and 
 refuse as a rule to publicize one another. 
 
 Feature Stories 
 
 A feature story a week was sent to the newspapers . At first an 
 effort was made to write different stories for the afternoon and morn- 
 ing papers, and to send both to the weeklies. However, this required 
 more work than our limited staff was able to do, and the plan was 
 abandoned in favor of a single feature story a week going to all 
 papers . 
 
 These weekly feature stories usually ran from 1200 to I5OO words 
 in length, which was probably too long. Each was illustrated with a 
 single picture in mat form. Mats were found to be more practical than 
 glossy prints. (See PHOTOGRAPHY & ENGRAVING Page ?! ) 
 
 Several of the outstanding newspaper feature writers in the 
 state. were invited to contribute an article to the campaign. These 
 included stories by members of the staff of the Charlotte News, the 
 Greensboro Daily News,_ the Winston-Salem Journal, the Durham Sun, as 
 well as free lance writers. 
 
 These special features were sent out at a rate of one a week to 
 all papers. Each carried the writer's by-line and the name of his 
 paper. The stories in this series were not illustrated. 
 
 For reasons never fully determined, these articles were poorly 
 used. Only two or three papers carried them as a rule, and some were 
 not used at all. This was probably due to one of three reasons: 
 (1) stories were too long; (2) they were not illustrated, and; (3) 
 writer was connected with ajiother paper. 
 
 A newspaper contest was proposed, but was never conducted. (See 
 NEWSPAPER ESSAY CONTEST Page 102 ) 
 
 "Home Town" News 
 
 Numerous "local angle" stories were sent out. These were appro- 
 priately marked and received good "home town" play in many papers. 
 Stories announcing the appointment of Good Health county chairmen and 
 co-chairmen were handled in this way. For these announcements a form 
 story with blanks for names, places and dates was used. Then, with 
 each new appointment, it was simply a question of filling in the 
 blank spaces, marking the story "local angle" and sending it to 
 editors in the county in question. 
 
 National News 
 
 The congratulatory messages, requested from the Governors of 48 
 states, were also incorporated into news releases. 
 
 - 62 - 
 
Medical Care Group Reveals Allocation Of 7,200 Hospital Beds 
 
 RalPLgh, Jan. 23 OFi— The North. Health centers WQuld be buill in 
 Carolina Medical Care Commission Graham. Swain. Clay. Walauga. 
 evealcd today Its proposed alloca- Alexander. Yadkin, Davie, AUe- 
 ion of 7.200 addiUonal hospital Rhany. Slohes, Monlgomcry, Cas- 
 
 phasized that the plani are rcnta- 
 tlve and contingent on poiSlblo re- 
 vision, approval of U. S Public 
 Health Service, apprapi 
 Ipafed 
 
 bed! in the State. ;well Warren, Hoke. Norlharaplon, Hill-Burton Hospital Aid Bill, and 
 The commission'^ five-year good Greene, Jones, Pamlico. Washing- [^"•■'^'Psted Slale approprlarions 
 J>ealth plan HEHT-Sl) for buildinE',^ ^^^^^ Currituck, Terqulmans,!^"^' '° ^ 
 
 new General hospitals, heallh (med-' „ ^ j /.. . Carolina. 
 
 icall centerx. and enlargement of ; Bertie, Dare and ydc Counties. | The tlvo- 
 
 existing hospital facilities in North' The proposed allocation of bed; ^aid. will . 
 
 Carolina, was bared in a map dis- lists 1300 beds to mental hospitals. OOO 000 nni 
 
 Iribulcd la members of both houses'^OO lo tuberculosis hospitals, 400 to' 
 
 ol Ihe General Assembly. health (medical) centers, 400 to Ihc 
 
 The plan, as outlined in the map, university teaching hospital and 
 
 calls lor the construction of nine|4.200 to be distributee 
 
 new hospitals. Including the 4D0- of need to new hospi 
 
 bod Stale leaching hospital at I tnlarRcnienl ol extsling hospiti 
 
 Chapel Hill, and 24 rural health Also, it is noled, the State 
 
 tenters. pects lo acquire a large pai 
 
 I Counties getting new hospitals 1 Camp Bulner at Durham and 
 hun.-f-jr the proposed plan would be its 3.374 hospital beds for m 
 
 Orange (the 400-beci tcachinj hos- palienls. thereby increasing 
 
 liltat lo be located adjacent to the mental beds lo 4,874 and the 
 luniversily School of Medicinel, new beds for all hospital 
 
 [Un, Scotland, Blade, i. Sampson, andlsuggestcd five-year plan, E^ecutlTC 
 [^•ildD 'Secretary Dr. John A. Ferrel ma- 
 
 by Federal grant underlgallon of the Stale's health sllus- 
 ns of the Hill-8urlon bill. | Hon by scores of experts engaged 
 lirds would be by the commission preceded formu- 
 
 Todfl, 
 
 agci 
 
 equal part by Stale 
 
 Medical Care Commis! 
 3l funds lor North /irsl made by the 
 
 h-olaiive lo location of r 
 health plan, Terrell and health centers c: 
 approximately S48,- Ihe good health plan, 
 ■d of which would More 'hao two vear 
 
 B plan 
 
 Population figurcE tiscd by tha 
 >nimission as o basis tor dclermin- 
 ig the location of hospital units 
 -e 1943 estimates and nol from the 
 I, This was required by 
 il regulations ctwering 
 iditur« of Hill-BurtoQ 
 
 IMO 
 
 funds 
 
 : and for 
 
 a 10.574 
 
 KYSER TELLS 
 OF CAROLINA 
 HEALTH NEEDS 
 
 dunked. Thai, is 
 
 one-sevenlh o 
 
 aU o( the children 
 
 
 llnB. Yel Ihe doci 
 
 
 Lhal o<er bb per ce 
 
 nt of them hac 
 
 
 ch W bad ion 
 
 alls, bad teeth and 
 
 .10 (orlh, . 
 
 
 ul North Caro 
 
 iina becauie that 1 
 
 
 been doing the ir 
 
 Bjoniy ol Ih 
 
 Health Plan Is Endorsed 
 
 The North Carolina Good Health 
 plan today had the endorsement of 
 James H. Clark of Eli labeth town, 
 chairman of the State Medical Care 
 
 In an interview yesterday. Clark 
 daelfued: 
 
 T have given serious thought 
 dwgt whether or not North Cai 
 fe» la able lo undertake this adi 
 
 llonal burden of sen-lc« lo Its peo- 
 ple al Ihis time, and 1 Have ar- 
 rived at Ihe conclusion that the 
 whole program should be under- 
 taken now. 1 therefore endorse the 
 
 He added thai the Slate It In ex - 
 ceUent financial condition and can 
 "well afford" lo appropriali tlie 
 $9,000,000 necessary to gi^ Ik* 
 heallh program under way. 
 
 Orchestra Star Appears Be 
 (ore House Group At 
 
 Washington. 
 
 WASHINGTON 
 -North CEtollna 
 it before congress.— I 
 
 MYO HELPS GOOD HEALPH PLM 
 
 Good Health Plan Urged 
 
 State Health Needs 
 Shown By Expert 
 
 RALEIGH, Jan. 25.— North Carolina needs 220 mediial- 
 ly-trained health officers, supervisoring administralor.s 
 and clinicians, 711 nur.ses and 6.5 dentists to sustain the 
 etatc's public health program at minimum efficiency. 
 
 Or. Hav 
 
 
 ■. Emerson lisls Notlh Caro 
 ,ic heallh needs in his n 
 lal bnpk. 'Local Heallh 
 Ihc Nation.' which Is Ih 
 ol several years siudy 
 :h is now altraCUng nalion 
 
 juldrr 
 
 Dr. Carl V Reynolds. Slate hcallh, standard four-year school." 
 officer, and Dr. Herman C, Saily.l Opened m 193S, Ihc Univcf.Ml 
 acling dean of Ihc University School School o[ Public Heallh now ha 
 of Public Health, slalcd loday that IH siudenls, as compared with 8 
 the Stales public health needs can|studenls m the medical school, 
 be realized under provisions of lhe| Dr. Baily believes ihat fulur 
 proposed Good Heallh plan o( Iheiprogress ol the public health schor 
 Medical Care commission. will be greatly strengthened by al 
 
 North Carolina's problem ol pub- liance wuh a school of medicini 
 lie health personnel is growing in- prclerably a four-year school. "Ctr 
 creasingly worse, it was observed. | lamly il is obvious," he said, ■ iha 
 Dr. Beynolds revealed thai the Slate wc will accomplish more should Ih 
 department is no"' shorl IB heallh slandard (our-year school be set u[ 
 26 denlisls. and 60 pub-; We rejoice al the prospect ol 
 
 eallh 
 
 scholar 
 
 ■ lellow- ; 
 
 
 Broughtor 
 i proprialion necessary for North 
 Carolma 'o participate fully In th 
 Hill-Burton grants as 'one of ih 
 Is' North Carolin 
 
 rapable young cerely hopeful [o 
 Ihc profession, |d( Ihis proposed e 
 
 lake. 
 
 
 leverc is the shorlapc i 
 rs in Ihc SUlc Ihc 
 ■d doctors, though an 
 
 1 plan nas doom- 
 
 people ol North Caro 
 
 ive ■ bill before 
 a. 000.000 expenOHu 
 
 lor healU 
 oeivable form of ralslne mo 
 l^ck or Docton 
 
 doctor.", regardle.'i of 
 Ihey do have todaV 
 referred specifically lo 
 
 Kyser replied that ; 
 have gone over the i 
 eslablUhInK i Negro m 
 In North Carolina. . 
 
 jngesl possible relationship, i 
 impossible lo achieve maximui 
 ulti without related (acililies ' 
 his conclusion was also n 
 ssed by Or. Reynolds, on th 
 IS of his many years of expci 
 e in both medical and publi 
 
 h the School of Public Heallh. 
 
 which Ihe Iwo types of school 
 
 nifrMed durinc m 
 
 ^ Civernnr of Ih 
 
 been grali/ioH 1 
 
 ; the fad thai 
 
 UKt bfi 
 
 
 ir ap 
 
 
 
 
 Ate'^ 
 
 I'h 
 
 
 r?^'^ 
 
 loE 
 
 c and 
 
 Ihe .sun 
 
 Sla 
 
 of ou 
 stlcal 
 
 SIflllsl 
 
 
 
 Ihal North 
 
 enrol 
 
 ciable 1 
 
 public 1 
 
 cent of iheir member 
 ot public health as 
 
 Easing ol Ihe per; 
 
 health doctors "oul 
 most valuable and 
 ot a four-year mcdi 
 
 10 f 
 
 e 10 schools 
 indard four-y 
 
 »ls 
 
 ^crsily ot North Caro. 
 jlma School ol Public Heallh beiiif 
 I problem Ihe only one connected with a t" o- 
 ite publ^c|year school ol medicine, 
 
 s accrediiFd 
 
 'rby the American Public Health as- 
 
 " ■ s Hopkins. Hai- 
 
 
 "ts. 
 
 Thin carloon was conlribuled 
 tipnijall-- by Frank H. WUlard. rrcalu 
 S3Smi->m\c .trip. It i, .nother in 1 
 ^«fa«» fcaUnrd lo stimulale public InK 
 tak^m -and lo publlrlie Ihe Medical Car 
 PIhT wWch is betnc offered in a nolulinr 
 
 First 
 
 mtify 
 Uoians 
 
 ' 53.500,000 
 nc 30. This, 
 
 rlh Can»- 
 are Ihiu 
 . posiUottl 
 
 high, shocki 
 
 Min 
 
 Yale, Colu 
 
 Call 
 
 Mic 
 
 igan. 
 
 Vanderbilt, 
 North Carolina, In 
 public health ana 
 
 Examples of benefit.<i 
 
 Two Governors Praise 
 Better Health Campaign 
 
 hen B. Maw of Ulal 
 1 M Tuck nf Virglni 
 
 1. C, Greer nl Thnma; 
 
 ood Heallh plan 
 delighted lo lean 
 I far Rood healih 
 
 Cnvernor Cherrv. and your 
 I Care tommission for the Y 
 l-looiung Good Health plau'c 
 
 ?nlJv adopted. 
 
 h. letter from Governor Tuck ol 
 
 Ktod neighbors m North Cam- 
 
 Rcnrral' health nf "the people o[ 
 
 I cr-sl tlflle There it no mnrp 
 
 I'h. Upnn il depends ihr ecn. 
 
 comn-iinily. Scfrnce h.-:; given 
 Ihr mc:.!!': n[ tichlmc fii oh- 
 ing aiiJ keeping good hcsMh 
 th Carolina is in be commended 
 
 ilesi measure of heallh tr Ihc 
 iie.tt number of Us people, 
 'our good example is sure to 
 r a E^lutary elfecl upofcthe 
 
 II of public health '■ve i j lA t K m." 
 
 doctor K 
 
 42nd In 
 
 doctors juii 
 
 ol. bfing healthv. Basicalli I 
 
 am for economi . I ihlnk li i^ ciesl 
 Ihat congress ii Ihlnkinc In terms 
 
 I raise la whether or not oublic- 
 
 noml7e and whelher in the Ions 
 
 tions, thlngB thai I learned in 
 North Carolina and ihlngi thai I 
 
 nd 40th in 
 
 
 people nnd 
 
 
 :r thousand 
 
 
 
 man Gray Medical School al 
 
 
 
 
 Bill of Rights. 
 
 
 
 irr I™ 
 
 S30O (o help tide hun ovrr the 
 laitl hall of his firsi year in Ihc 
 
 mplcline the 
 w KovcrninE 
 oadened by I 
 
 
 talent courage, and vision and with rUnlcal material cnminK into Ihc 
 
 
 avowed rurpnscs and ideals w,ih a hospilal ol ihe four-year mcdiral 
 
 
 desire lor service above avarice, ^^,^g^ ,, ,iudj,d ^i^„ j,^ students 
 
 lU.. SOLON SAYS N. C. HAD 
 
 With a four-year school, and the ,„ ^J,^ „hnol of public heallh. 
 public hesllh indoctrination It, Similarly, at Joh-,-. Hopkins ih- 
 
 tttGHEST 4-F PATE IN U. S. 
 
 would make possible 1 believe wCi^^ji^, ^^^.^ =jslcm and the sta- 
 could develop for Norlh Carolina ujiicaj service in the medical school 
 
 DURh, 1 0.1.1. l.-N^n-lh C^in- 
 
 a eeneratinn nf new, young, and ^ave been set up and are now op- 
 
 lina E di-;ill reject rale nt 43 per ccm 
 
 energetic, public health personnel p^^^j ,„,j,„^, i,v the Schools of 
 
 Much of the credit tor Ihe phc- p^^,,,;. Health and Medicine. 
 
 — highest in Ihe n:ilion — ha.' been 
 
 nomcnal developmcni of the Uni- p Revnolds emphasized thai in 
 
 bronchi lo Ihc av.cntinn of the 
 
 rersily School nf Pviblic Heallh m ^^^,. ,^-^,^„^^, parlicularly "'ilh 
 
 House of Bcore;.cnl3ti\rs in Wash- 
 
 
 inpton by Everett M. Dirksen. Re- 
 
 leadcr.'-hip helonc l" the Iwo-ycsr ^|^ rtiscase control ihc work n( 
 
 publican ot Illinois 
 
 medical school, in the opiiiion ot ,f,p medical dnclor and the public 
 
 Terming hi,-; conimcnl on the 
 
 bnlh Dr Beynolds and Dr Bailv heallh doctor or nurse i.' verv much 
 
 House floor '^p^dCMork lo siimu- 
 
 nr Reynolds »id Ihil Ihc „, p^j^mon 
 
 Mr IhouRhl along liiief of conec 
 
 iirhnol of public heallh, worklni , .-p^,, ,^15 rc»,>nn " he eonliimcd 
 
 Ih'c actinn in all sidles," Rcprcscn- 
 
 
 talivc Dnkscii cited sluliMici'l Ubk; 
 
 I, dolnc an exrellenl jnb and has rr.ed.cal doctors and v-ublic health 
 
 nf Ihe Selc'lvc Scrv itc -^vMcni sliou . 
 
 fain"! much rllslinrllnn. He nnl- doctori who can Irain mcelhcr "ill 
 
 inc thai 530-Onn men exH,n,iicd fo, 
 
 ed. how-ver. thai a «-hool o' jcn-ordinalc their efforis in Ihr f.cht 
 
 ivarlimc n-,l,r^iv ^civivc in No- ili 
 
 — .— — - — 'against fuch dinca.tes a-, syphilis. 
 
 Carolina, 227,B00 weir rnc led lo. 
 
 gonorrhea. Rocky Mountain .tpolied 
 
 rbvsical nr menlHl driCLi' This, he 
 
 ifcver diphtheria, dvsenlcry, typhus. 
 
 ccl^d, compares iinf^i or^bh ■\>*b a 
 
 ranc nihers 
 
 n«tronal rcjerlion ri.lc rl about 30 
 p^ cent, nr f..2A1}.2an men releclei. 
 
 1 Adoption nf Ihe Gnnd Heallh plan 
 if Ihc Medical Care commi^siin 
 
 Mt of Ihe nia-i.Tom •'■<.,niii>ed. 
 
 
 HiU Declares Health Plan 
 Good Investment For State 
 
 George WalU HiU ot 
 
 Durham 
 
 "Ther* are mora than 730.000 in- 
 
 of hospllali, doclors, nurses, etc > 
 
 Mid today thai Iha Stale 
 
 can Bf- 
 
 dustrial workeri In North Carolina 
 
 the length ot sickness, thereby 
 
 ford lo adopt the Medical Care 
 
 who are losing an averago o( 9.9 
 
 reducing the number of days' wages 
 
 
 Plan In 
 
 daya per year on accouni of lllness,- 
 
 lost lo employees and production 
 
 il9 enlirely- 
 
 
 Hill quoted H recent survey made 
 
 lost to industry. 
 
 In (act, "North CaroUn 
 
 
 by the North Carolina Department 
 
 -North Carolina is a great In- 
 
 aUoTd not to adopt Ihe 
 
 Medica 
 
 of Labor. "This," ha said, "means 
 
 dustrial Slale. and for our industry 
 
 Car* Commission proaran 
 
 
 a financial loss, annually, lo the 
 
 to prosper and grow, il U vUally 
 
 entirety, nor can 11 make any finer 
 
 
 necessary lhat our people at least 
 
 Investment." he said. 
 
 
 -The Federal Heallh DeparlmenI 
 
 be as henllhy as the national aver- 
 
 Hill. ■ banker, dairy o« 
 
 ner and 
 
 and other authorities agre* that 
 
 age. The Slale can offer no finer 
 
 inRiranca aKeculiVB, dccla 
 
 red Iha 
 
 the national average for dayi lost 
 
 inducomcnt to industries, which 
 
 leaving asida the hum 
 
 
 on accouni o( Illness per worker 
 is 8 3. North Carolina workeri, alone. 
 
 might be lecking the chance 'o 
 
 benefili of th. prograrr. 
 
 t otter* 
 
 move into our area, than lo be 
 
 th« opportunity of enorm 
 
 
 are therefore, losing annually in 
 
 able to show lhat our sickness 
 
 Ingi for both labor and 
 
 industry 
 
 pay. M.5M,000 more each year than 
 
 rata is less than the national aver- 
 
 b> .(vcrlualiy cutting d 
 
 wn Ihc 
 
 
 
 Strtri high rale'ol worke 
 
 
 Hill pointed out that Iheu flgurci 
 
 Considering tht Good Health Plan 
 
 tari^ 
 
 
 do not Include :he cost of hospitall- 
 
 solely on the basis of dollars and 
 
 
 
 lallon, doctors, cic,, borne by work- 
 
 cents, -every worker, every in- 
 
 
 
 er*, nor the Iremendoui lots in- 
 
 dustry, and every business would 
 
 
 
 curred by industry llself ai a re- 
 
 gain financially, if the plan were 
 
 
 
 sult of the exccfsive number ot 
 
 adopted In Its enlirety," Hill said. 
 
 
 
 dayi lost by sickness, nor the high 
 
 "Industry," he concluded, "con- 
 
 
 
 rate of jieknesi and consequent 
 
 alders Ihe program lo be sound in- 
 
 
 
 work days lost by Ihe State's 
 
 vcstmenl, and I say lhat. with ihe 
 
 
 
 Bgrlcullural workeri. numbering 
 
 full knowledge lhat Utdmwbj. 
 
 
 
 over a quarter ot a million people. 
 
 IhrouRh taxation, will pay th* major 
 
 
 
 "Tha Medical Core Commissit,:! 
 
 part nf ihp cost Invol"""* ' 
 
 
 
 plan, of conn*, will not ellmlnal* 
 
 
 
 all sickness,- Hill atatv), "but il 
 
 
 
 vlll go tMT toward materially 
 
 
 
 (hortenlnt (tUrotiKh Its expansion 
 
 
 work, Dr Reynolds ; 
 
 centers proiwsed by i 
 for 34 North Carolin 
 
 Good Health \^Vrk 
 f-. Set for Feb. 2-R 
 
 Raleieh (L'Pi.— Sialc Public In- 
 struction Superinlendenl Clyde A. 
 Erwin yesterday asked all .North 
 Carolina public schools lo obsei'-s 
 Ihe week of Feb. 2-B as "Good 
 Heallh Week" lo "slimuble inter- 
 est In the current Iegi5lali\c drive 
 ' ■ f Medic ■ " 
 
 HELP YOURSELF TO HEALTH— G a Ihereti at radio slolion WAIR durinj; Rhythm Review 
 lime yesleiday were Uie bobby-soxeis suen above crowding around Announcei' Johnny 
 Wiifihl for their tree record sponsored by the North Carolma Good H'.allh Associalion in 
 connection with Ihe heallh program now in progress. The records, made by Frank Sinalra 
 and Dinah Shore, and refolded by Columbia, are disiribuled lo those desiring them each day 
 from 4:30 to 5 p m. Piclured arc. from left to right. Belly Mae Lawson, Sarah Pardmgton, 
 Johjinv WriKht, Betly Colter, Anne Page Loyd, and Pauline Wishon, 
 
 ; hospital - buil 
 propam," 
 
 Envin asked Ihe schools lo 'al 
 Blepa leading lo improiemenl 
 
 ng 
 
Sports Stories 
 
 Pictures and. cartoons were employed extensively, usually with 
 excellent results. (See PHOTOGRAPHY & ENGRAVING Page 71 and CARTOONS 
 Page 22) 
 
 A brochure of Information on North Carolina college athletes-- 
 originally assembled for use on a Good Health recording made by Bill 
 Stern-- was sent to sports editors of all newspapers in the state, 
 with the suggestion that they write coliomns or sports page editorials 
 on the subject of "Athletics as an avenue to Good Health." 
 
 Since the brochure listed the names of leading athletes at the 
 five largest major colleges in the state for the past 25 years, it was 
 a valuable addition to the sports files of the various newspaper offices 
 Several sports editors, as an expression of their appreciation for the 
 material, responded with columns on the subject we had suggested. 
 
 Each kit contained the Pact Sheet (See FACT SHEET Page 26 ) , a 
 list of the 33 counties in the state without hospital beds, a copy of 
 the Good Health Bill passed by the 19^5 Legislature, the Good Health 
 Plan, and other related reference materials. 
 
 The kits were welcomed by the reporters and radio men, who 
 expressed their appreciation by presenting the Good Health Plan in 
 their stories in the most favorable light possible. 
 
 Campaign Insignia 
 
 Mats of the official campaign insignia, in four different sizes, 
 were sent to the editors and business managers of all newspapers. A 
 letter was sent with the mats, suggesting that they be used in "dog 
 ears" on the front page and/or advertisements. A striking campaign 
 symbol such as that used by the Association was of greatest value 
 during the campaign . 
 
 As had been expected, some papers were more favorable toward the 
 plan than others. Quite naturally, therefore, the papers supporting ' 
 the program gave a correspondingly greater amount of space in their 
 news columns than did the two or three papers who objected to a single 
 feature of the proposed plan. In this connection, it should be 
 emphasized that no-newspaper opposed the entire Good Health Program. 
 Every daily paper in the state and many of the weeklies at one time or 
 another during the campaign carried editorials endorsing the overall 
 health plan. 
 
 The state-wide press interest in the program and the strong 
 support evidenced by most newspapers may be seen in the following 
 selected editorial comments: 
 
 The Winston-Salem Journal: "North Carolina needs more physicians for 
 rural districts and smaller towns, district health centers, and the 
 extension of comprehensive public health services throughout all 
 counties of the State." 
 
 - 64 - 
 
Charlotte News: "The people of North Carolina understand the nature 
 of the crisis In health and are willing to sacrifice to meet it." 
 
 Asheville Citizen: "More hospital beds are needed in rural areas. 
 More doctors must be found to serve rural people in well-equipped 
 clinics or small rural hospitals." 
 
 Wilmington Morning Star, January 8: "As long as the national govern- 
 ment stands ready to make the broad objectives of the Good Health 
 program attainable, and in view of the fact that North Carolina 
 has long been below par in public health, there can be no sound reason 
 for the legislature to be niggardly." 
 
 The Raleigh News and Observer, October l4, 19^6: "The people, and 
 especially the rural people of North Carolina know from experience that 
 we need more hospital beds for sick people and also more doctors, 
 nurses, and medical technicians." 
 
 Charlotte Observer, November 10, 19^6: "Public Health — A Public Duty--" 
 "Public health has reached that point at which neither private means, 
 local governments, nor the State can assume the whole burden. All 
 must cooperate with Federal aid to spread the load equally. When this 
 is done, we shall see the average health of our State equal the average 
 in the orphanages." 
 
 Wins ton -Sal em Twin City Sentinel, November 12, 19-^6: "It is anticipated 
 that several million dollars of Federal funds will soon be available to 
 assist states and local communities in providing more adequate medical 
 care. Whether or not such funds become available. North Carolina can 
 and must wage and win this battle for good health among its people. 
 This fight must not be lost through disputes and controversies over the 
 detailed means or methods of achieving the great and vital objectives 
 involved. It must not be sacrificed to the ambitions or jealousies of 
 individuals, groups or institutions." 
 
 North Carolina Education, October, 19^6: "But good health and good 
 schools, 'like June's swans,' must ever be 'coupled and inseparable.' 
 He who advocates the one advocates the other, and the adversary of 
 either is irrefutably the adversary of both." 
 
 Progressive Farmer, December, 19-^6: "Talking about which feature of 
 the North Carolina health and hospital program we might do without is 
 very much like trying to decide which finger you could best do without 
 
 - 65 - 
 
"We need them all and should insist on keeping them all 
 
 Greensboro Daily News: "The amounts requested for these services are 
 not small but our health needs are critical and it must be remembered 
 that state appropriations are to be supplemented by federal fixads and 
 local funds. The program is an integrated one^ a three-pronged 
 attack on a state -wide threat, and it should be put over now while the 
 time is ripe." 
 
 Smithfield Herald: "The Good Health plan is a plan of integration. 
 To fill the health needs of the people of North Carolina it must be 
 adopted in full. It will be folly to attempt the program in part." 
 
 Salisbury Sunday Post, January 12, 19^7: "The Post, long ago, ex- 
 pressed itself wholeheartedly in favor of the total of the state 
 medical program and especially in favor of a state medical center of 
 major proportions where doctors, nurses, and technicians could be 
 trained to fill the crying needs of better health on a state-wide 
 
 scale 
 
 Kiiiston Free Press, December 29, 19^6: "The Health Program is not a 
 
 spur of the moment plan, but one which resulted from a long and 
 
 intelligent study and of a review of experts who were asked to come 
 and pass upon the findings of the state committee." 
 
 High Point Enterprise, January 9, 1947: "The medical care and hospital 
 program will cost North Carolina millions . But the expenditure would 
 be as sound an investment as the state has ever made--an investment 
 that would pay dividends both in dollars and in lives." 
 
 Hillsboro, The News of Orange County: "The News believes thoroughly 
 in the program as it has been outlined by the Good Health Authorities 
 and recommends the ideas as advanced by the group to its readers." 
 
 West Jefferson, Skyland Post, November 21, 1946: "The 19^5 legis- 
 lature started the ball rolling. It is up to the incoming session to 
 activate these plans. Worth Carolina has made a record for progesss 
 for both schools and roads. A state as progressive as ours cannot fail 
 to solve its number one problem of today, better health for all good j 
 citizens." i 
 
 - 66 - 
 
Durham Morning Herald, January l6, 19^7: "Good Health is North 
 
 Carolina's Number One Need. North Carolina may become the Number 
 
 One Good Health State. It will take money. The State has the 
 money. Why further delay?" 
 
 The Greensboro Record, January ik , 19^7: "Raleigh dispatches in- 
 dicate that the current General Assembly will do everything reason- 
 able within its power to support North Carolina's health and educa- 
 tion programs. That is as it should be, for the people by and 
 large, realize that these--health and education--are both 'musts.' 
 
 - 67 - 
 
NEWS RELEASE LETTERHEADS 
 
 The first news releases sent from the Good Health Association 
 were on plain mimeographed paper. The releases needed more eye-appeal 
 to "stand out" among the hundreds of such releases flowing across the 
 average newspaper editor's desk daily. Otherwise, there was the risk 
 of having them "lost in the shuffle and winding up in a wastebasket . " 
 
 A red band across the top of the mimeograph paper, with the text, 
 in reverse type, "News from Worth Carolina Good Health Association, 
 701 Snow Building, Durham, North Carolina. Dial J-O713," was adopted. 
 It was also decided to use a better, whiter grade of mimeograph paper. 
 During the campaign approximately 70,000 sheets of this special paper 
 were used. 
 
 Several desk men on daily newspapers were asked their opinion of 
 the red-band release paper. Most of them gave it their approval and 
 thought it made Good Health copy "distinctive and easy to spot." 
 
 A billing typewriter (upper case letters only) was used for cut- 
 ting Good Health news release stencils. This made the releases easier 
 to read. 
 
 - 68 - 
 
V'S^- 
 
 . •if" 
 
 ,^^-'° 
 
 , «>" 
 
 *^^^ 
 
 ,^0°" 
 
 ■>^^- 
 
 
 .«=^° 
 
 
 ll!?'- 
 
OFFSET PROCESS 
 
 The Offset process was used frequently during the campaign for re- 
 producing newspaper editorials, stories and photographs. (The Offset 
 process provides excellent reproduction and is very economical.) 
 
 Copies of offset editorials were mailed to State Legislators, 
 columnists. Good Health workers at the county level, and other persons 
 interested in the campaign. 
 
 In connection with the distribution of "It's All Up to You" sheet 
 music through Columbia record dealers in the state, a photograph of a 
 window display featuring the song was offset, and copies sent to all 
 dealers, with the suggestion that they set up similar displays. 
 (See HEALTH SONG - Page 92 ) 
 
 The cost of 500 offset copies was $6.50, and a job of this size 
 could be done in less than two hours. 
 
 Sixty thousand booklets were offset for our high school oratorical 
 contest. (See HIGH SCHOOL ORATORICAL CONTEST-page- ^.) 
 
 Because of its economical feature, the offset process was used for 
 practically all reproduction. Photostats were made on large orders — 
 maps, charts, etc. --but for regular letter-size items the offset 
 service was used with very satisfactory results. 
 
 - 70 - 
 
PHOTOGRAPHY, ENGRAVING 
 
 Photography was used effectively in the Good Health Campaign but 
 looking at the program in retrospect it is believed that more pictures 
 could have been used advantageously. The value of pictures was found 
 to be such that the employment of a full-time photographer for at least 
 the first month or two would have been a worth-while investment. 
 
 The pictures used during the campaign were made by a free-lance 
 photographer and printed on 10x12 inch paper. 
 
 Since news releases were sent to all papers in the State--both 
 weeklies and dailies--the same distribution was made of pictures. 
 Except on special, spotnews occasions, all pictures were sent out in 
 mat form. There were several reasons why mats were used Instead of 
 glossy prints. First, all of the 150 weekly papers in the state and 
 a large number of the 50 dailies have no engraving plants and must 
 rely solely on commercial engravers. . : 
 
 These commercial firms charge several dollars to make an engraving, 
 therefore the average newspaper would be more likely to use a mat than 
 a glossy print. All printed newspapers, no matter how small, are 
 equipped to cast a mat at practically no expense. 
 
 Second, many weekly newspapers are located at a great distance 
 from the nearest commercial engraving plant and would have found it 
 Impractical if not impossible to have obtained engraving service on 
 the pictures, even if they had desired such service. 
 
 For these and other equally convincing reasons, mats and not 
 glossy prints were sent out. 
 
 A local Engraving Company made all the engravings and mats. Job 
 orders were written by the advertising agency, serving in a 
 voluntary capacity. Working through an advertising agency which is a 
 regular customer of an engraving company, assured faster service. 
 
 Re-touching of photos and other art work was done by a commercial 
 artist employed by the agency. This artist was paid for these services 
 by the Good Health Association. 
 
 Approximately 200 mats were made from each picture sent to the 
 engravers. A mat, with explanatory outlines, was sent to every news- 
 paper In the state and to other special publications. 
 
 In addition to the pictures made on assignment, photos were 
 borrowed from the files of state newspapers, from tiie Institute for 
 Research in Social Science at the University of Worth Carolina in 
 Chapel Hill, the Metropolitan Life Insurance Company in New York, 
 the Ted Bates Agency in New York, The New York Times , and elsewhere. 
 
 - 71 - 
 
CARTOONS 
 
 Cartoons In state newspapers depicting different phases of the Good 
 Health program proved quite effective. This was particularly true of 
 the cartoons drawn especially for the program by nationally -known comic 
 strip artists, among these: Robert L. Ripley, creator of "Believe it 
 or Not," Frank H. Willard, creator of "Moon Mullins," and Gus Edson, 
 who draws "Andy Gump." 
 
 Procedure 
 
 Relying on the law of averages, about 15 of the top comic strip 
 artists were approached. Letters sent to these artists explained in 
 detail the Good Health movement in Worth Carolina, and requested auto- 
 graphed cartoon. The letters were sent to the artists in care of their 
 syndicates, and it is possible that some of them were never delivered. 
 Individually-typewritten letters were sent to each artist, since 
 it was felt that a mimeographed letter would not be read. The text 
 of each letter was essentially the same. The letters were airmailed on 
 October 23, 1946. 
 
 Two weeks after the letters had been mailed, a magnificent cartoon 
 was received from Robert L. Ripley. It was entitled "Moon above North 
 Carolina," and graphically pictured the health needs of the State. 
 The Good Health Association immediately sent Mr. Ripley a letter of 
 appreciation. The next cartoon received was from Gus Edson, of "Andy 
 Gump" fame. A letter of thanks was sent to Mr. Edson. 
 
 Mr. Ripley and Mr. Edson were the only artists heard from. The 
 other 13 did not reply, either favorably or unfavorably, to the 
 original letter. Therefore, on December 6, a second letter was sent 
 to these I3 artists, reiterating the request for a cartoon and, of 
 course, mentioning the fact that Mr. Ripley and Mr. Edson had already 
 contributed . 
 
 As a result of the second letter, a "Moon Mulllns " drawing was 
 received from Fran.k H. Willard, and the promise of one from both 
 Carl Ed, creator of "Harold Teen," and George McManus of "Bringing 
 Up Father . " 
 
 Neither of these artists was able to furnish the promised draw- 
 ing, however, due to illness. 
 
 The cartoons from Ripley, Edson and Wlllard were the only ones 
 received . 
 
 Letters to the other artists were never acknowledged. Although 
 this average may not seem very impressive, it was felt that those 
 received were worth many times the effort, time and cost of the 
 letters . 
 
 In addition to the cartoons contributed by famous comic strip 
 artists, the Good Health Association also employed on a part-time 
 basis a local cartoonist . He did an original comic strip-type 
 drawing carrying the Good Health theme, which was sent to the 
 newspapers. As only a few papers used it, no more comic strip-type 
 cartoons were sent out . 
 
 - 72 - 
 
Several newspapers in the state used health cartoons drawn by 
 their staff artists. The Salisbury Post early in the campaign featured 
 an excellent editorial page drawing by their staff cartoonist who does 
 "Carolina Oddities." The editor of the Post , was so impressed with 
 the cartoon that he had mats made and sent it to every daily paper in 
 the state. The Greensboro Daily Mews and other papers and magazines 
 in the state also carried original cartoons . 
 
 Processing 
 
 Each of the three drawings was processed the same way. First an 
 engraving was made. Then approximately 225 mats were rolled from the 
 engraving. (The Ripley cartoon was made in three-column size, the 
 Edson and Wlllard cartoons in two-column size.) A mat with appropriate 
 outlines was then sent to each of the more than 200 daily, weekly, 
 college and special newspapers in the state. These mats were widely 
 used, particularly the one of the Ripley cartoon. Many papers used 
 them on their editorial pages. 
 
 Distribution 
 
 It was originally planned to use photostats of the cartoons in 
 store windows and elsewhere for display, but this plan was not carried 
 out. Proofs from the engravings, were sent to schools, plants and 
 other places for use on bulletin boards. 
 
 - 7^ - 
 
ADVERTISING (NEWSPAPER) 
 
 In the original planning much emphasis vas placed on newspaper 
 advertising. Early thinking envisioned a page, or half page or quarter 
 page ad In practically every dally paper and weekly paper on a once- 
 every-two-weeks schedule. The space costs were to be paid by local 
 advertisers. Individually or cooperatively, or in some cases, donated 
 free by the publication. 
 
 The policy of the Good Health Association itself not paying for any 
 advertisements was maintained. (This was true on all forms of adver- 
 tising - newspaper, radio, outdoor, magazines.) 
 
 Practical situations, however, precluded newspaper advertising 
 from being conducted on the extensive scale originally planned. Those 
 practical situations were chiefly: (l) Scarcity of newsprint had made 
 it necessary for many dally papers to ration space to advertisers. 
 Most advertisers needed the limited space they could buy for their own 
 commercial use; (2) available manpower and time did not permit the 
 Association to contact personally the individual advertisers in the 
 respective counties and cities. (Normally, the newspaper advertising 
 staff would do this but, with a tight paper situation, they were 
 concerned in the main with not getting more advertising but accommo- 
 dating the advertisers they already had.) 
 
 Procedure 
 
 Original art work on two of the five Association prepared ad- 
 vertisements (see attached proofs) were donated by William Meade 
 Prince, nationally known Illustrator. Illustrations for these others 
 were donated by the New York Times from their Thousand Neediest Cases 
 art file. A, member of an advertising agency of New York directed pro- 
 duction. 
 
 The outstanding newspaper ad campaign on Good Health by an 
 individual advertiser or organization was run by the North Carolina 
 Committee of the United States Brewery Foundation. The Committee 
 placed a 30 inch advertisement in practically every dally newspaper 
 and every weekly newspaper in North Carolina. Copy and art were 
 supplied by the association and advertising agency which placed the 
 advertisement . 
 
 The Association also prepared advertisements for six advertisers 
 who bought ad space in the special Charlotte News Health edition. 
 
 Preparation 
 
 The preparation of newspaper advertisements, therefore, was con- 
 fined to: 
 
 A series of five advertisements supplied in mat form in page 
 and half -page sizes; individual mats of the Number One symbol and 
 slogans in one column, two column and three column sizes; and several 
 special ads requested by individual advertisers and organizations. 
 
 - 75 - 
 
Magazines 
 
 Advertising in magazines vas restricted to North Carolina publi- 
 cations. This was in keeping with the campaign policy. (See 
 MAGAZINES Page 82.). Full-page Good Health ads, that were sponsored 
 by different individuals and organizations voluntarily backing the 
 campaign, appeared in The State Magazine . Better Health Magazine 
 published by the N. D. Social Hygiene Society, the Progressive Farmer , 
 the Textile Journal published by the School of Textiles at North 
 Carolina State College, the official programs of Big Five football 
 games, and other publications in the state. 
 
 - 76 - 
 
This drawing was donated lo The Good Health Asi 
 
 1 by William Meade Prince. 
 
 DESTINATION: THE ORPHANAGE 
 
 A MOTHER DIES, as her eighth child is born; and aU 8 chil- 
 dren must be "ehipped-off" to '*The Orphanage." 
 
 She could not get into a hoapital. She was attended only 
 hy a midwife. She died I Yet, expert pobt-mortems said: ^This 
 Mother would have lived with a minimum of medical atten- 
 tion/' And eight children would he Uving in their own home, 
 today, instead of in "The Orphanage." 
 
 Horrible? Yes, and yet similar things happen in North 
 
 Carohna almost every day. Records show that in 40 other 
 states a Mother has a better chance of surviving childbirth than 
 a Mother has in North Carohna. . . . Only 17 out of every 100 
 "rural Mothers" have their babies in hospitals. 
 
 Also 25% of our Mothers in rural areas do not have a doc- 
 tor v/hen their babies are bom . . . 15,000 babies a year are 
 deUvered by midwives in this Slate. ... Is there any wonder 
 that our people are so solidly behind The Good Health Plan? 
 
 NORTH CAROLINA'S No. 1 NEED: MORE HOSPITALS AND MORE DOCTORS 
 
 This advertisement donated in the interest of Good Health by 
 
THIS PACE FOR RELEASE NOV. 10. 1946 AND THEREAFTER 
 
 Good Health 
 
 GOOD HEALTH! 
 
 YY ORTH CAROLINA ranks among the nation's most pro- 
 gressive stales — but one long unanswered need — good 
 health — still poses a challenge. Exhausliye studies by medical 
 and citizen leaders re-veal thai North Carolina is near the bottom 
 in almost every standard health measurement. These studies 
 help explain why North Carolina had a higher draft rejection 
 record in World War 11 than any other stale in the union . . . 
 why a higher percentage of North Carolina mothers die during 
 childbirth than in 41 other stales . . . and why North Carolina 
 has a higher infant mortality rale than 37 other slates. Pictured 
 here are the shocking fads. They don't make a pretty picture 
 but they no longer can be ignored. The North Carolina Good 
 Health Association presents the story with confidence' thai once 
 the people know the fads they will do something about them 
 just as they did when an awakened stale saw the need for belter 
 roads and for better schools. 
 
 THIRTY- 
 
 =OURo 
 
 l^^ 
 
 
 
 North Caro. 
 
 
 hive 
 
 no ho 
 
 
 liri 
 
 
 all. Or. 
 
 (. 
 
 
 -r he 
 
 3d of 
 
 ih-- 
 
 
 
 
 (V 
 
 
 
 nd Pm 
 
 denc 
 
 
 
 
 
 
 
 
 el[> >ht 
 
 
 
 bljcktd OUC CO 
 
 
 
 hue 1 
 
 
 
 ulbtcU. Tl 
 
 .rly-onc 
 
 
 
 hiv. 
 
 ron I. 
 
 
 fou 
 
 brdi 
 
 p» Iho 
 
 und 
 
 
 on. and 
 
 ctilv 
 
 fnnr 
 
 
 a hivr 
 
 
 Ihar 
 
 the . 
 
 
 
 age 
 
 of fo 
 
 ur beds 
 
 pet 
 
 LET'S GIVE HIM A BREAK! 
 
PAMPHLETS AND BROCHURES 
 
 A number of pamphlets and brochures were prepared, for general dis- 
 tribution. The need for this throw-away literature became apparent 
 even before the campaign officially opened on November 9, 19-^6. 
 
 People first hearing of the Good Health movement were eager to 
 find out what it was all about . Such questions as "Do we really have 
 the highest percentage of draft rejections of any state in the nation?" 
 and "Are the hospitals really over-flowing?" were being heard on all 
 sides. These questions and many others were answered in the material 
 prepared by the Association. 
 
 Authority for all factual references to state health conditions 
 was the statistical and graphic summary entitled "Medical Care Services 
 in North Carolina" prepared for the North Carolina Commission on 
 Hospital and Medical Care by the Department of Rural Sociology, 
 North Carolina Agriculture Experiment Station, L. D. Baver, Director, 
 State College, Raleigh, February, 19^5. Another invaluable source 
 of reference was the report on a proposed state-wide program of 
 hospital and medical care by Clarence Poe, chairman of the special 
 Medical Care Commission appointed by Governor Broughton in 19^5. 
 
 "N. C'S. il NEED " LEAFLET 
 
 The most widely circulated of these materials was the eight -page 
 folder entitled "North Carolina's No. 1 Need -- Good Health" of which 
 25,000 were published. This folder contained North Carolina health 
 facts in l4 concise statements. The six-point Medical Care Commission 
 Plan was included along with "Six Things the People Must Do" to get 
 Good Health. This was followed by figures showing the estimated cost 
 of the five year program. 
 
 " SUMMARY OF THE GOOD HEALTH PLAN" 
 
 Ten thousand folders were prepared on the "Summary of the Good 
 Health Plan." This publication was devoted to the research and plans 
 leading up to the Medical Care Commission's Good Health program. It 
 traced the developments back to 19'^3 when a group of physicians 
 appealed to Governor J. Melville Broughton to inaugurate a plan for 
 the immediate improvement of general health conditions in North 
 Carolina. 
 
 BOOK OP ENDORSEMENTS 
 
 The 48-page booklet entitled, "Endorsements of the Medical Care 
 Commission's Good Health Plan," was published to emphasize the over- 
 whelming approval which the entire Good Health Plan has received. It 
 contained emphatic endorsements of the entire health program from 79 
 state leaders in business, agriculture, education, religion and other 
 fields . Fifteen hundred of the booklets were printed and distributed 
 to state leaders. The large number of open endorsements by leaders 
 ranging from Governor R. Gregg Cherry to the heads of practically 
 every important organization in North Carolina made the booklet the 
 most effective publication prepared by the North Carolina Good Health 
 Association. It evoked much favorable comment. 
 
 - 79 - 
 
CONTEST BOOKLETS 
 
 Sixty thousand 10-page booklets explaining the Good Health High 
 School oratorical contest were prepared and distributed to the schools 
 in North Carolina. (See OFFSET Page J0_) . The oratorical contest 
 booklet not only contained facts about the Good Health Association, but 
 four pages of health figures and one page of quotations dealing with 
 health in North Carolina, similar to the statistical material appearing 
 in the "Fact Sheet." Total printing cost of this project was about 
 $850. 
 
 - 80 
 
Attention -compelling pamphlets 
 and brochures were used extensively 
 
MAGAZINES 
 
 All North Carolina publications were encouraged and assisted in 
 presenting news stories and features on Worth Carolina's health needs 
 and the Good Health Plan for meeting those needs. Although many 
 requests were received from writers for such national magazines as 
 Saturday Evening Post , Collier ' s , Coronet , trade .journals and other . no 
 national magazine publicity was sought or permitted. 
 
 Procedure 
 
 The North Carolina publications approached included The Progressive 
 Farmer , State Magazine , Better Health , Education , and state magazines or 
 bulletins published by various clubs ^ professions, and civic groups. 
 
 Special Edition 
 
 On February 11, 19^7, the Charlotte News published a 52 -page 
 magazine section on "Better Health for North Carolinians." This 
 edition gave complete coverage to every phase of the state's 
 health. The stories, written by experts, described in detail all 
 phases of the state's health problem and explained what should be done 
 to alleviate our dearth of doctors, nurses and hospitals. 
 
 Many of the pictures in the Charlotte News magazine were supplied 
 by the Good Health Association, though none of the articles in the 
 issue other than the history of the Good Health Association, came from 
 that office. Credit for the idea and the work belongs entirely to the 
 Charlotte News and not to the Good Health Association. 
 
 - 82 - 
 
Magazines, too, told thousands of rural and urban residents 
 of the plan to make North Carolina the No. 1 State in GOOD HEALTH 
 
 ; > 
 
 Vattoer 
 
 »• Una ffj" rt O""* r: wiAout. "(""n -We cant 
 without '5!°!jdb«'*°,.!rnini!l A'"" .« .not 
 
 d«'°' ttSn enough i-f^iob ud^ * j^^.year 
 c^" *' Cth Carohnah^ school, to a ,j^g 
 to serve ^"""o-veal «>"" h,ttv-e<!"PPfl,„old give 
 *e ='n"\«Tlndhaveab*'^i«l^^*^«e 
 tne^^^.'tTe. That Tea.^t hom co,int>« 
 "S;:.tt.a^»,'S^r ^vj^shouUinsi.^^^ 
 
 g^^pSS^cShos.-- 
 
CLIPPINGS, SCRAPBOOK 
 
 The Good Health Association subscribed to all leading daily 
 newspapers in the state and to a number of weeklies. It was decided 
 that in view of the intensity of the campaign and the speed with 
 which it was necessary to move in the time allotted, that the usual 
 Clipping Services to which one may subscribe would be too slow. 
 
 The newspapers were read and all items pertaining to the Good 
 Health campaign or related subjects were clipped and pasted in scrap- 
 books. These clippings were of value in determining emphasis on 
 particular phases of the program and in many cases in changing the 
 complexion and even techniques of projects already planned. 
 
 Two high school boys worked on the clippings on an average of 
 two and one half hours a day and within five months five large scrap- 
 books were filled. 
 
 Clippings pasted in scrapbooks were soon found to be of little 
 value as reference because no special order or plan had been main- 
 tained . 
 
 The original plan had been to file these clippings in letter 
 sized envelopes in a regular filing cabinet and classifying the 
 clippings according to subject. Changing this system was one of the 
 major mistakes of the campaign. 
 
 Before being pasted in the book the clippings were reviewed 
 by the Publicity Director. Special attention was called to editorials 
 pro or con the Good Health Program. The favorable editorials were 
 reproduced in offset (See OFFSET, Page JOj and copies mailed to all 
 state leaders whose support was felt as being beneficial to the pro- 
 gram. 
 
 The Director also was able to check from the clippings which 
 newspapers were using the releases from the Headquarters Office. 
 
 Ideas for feature stories were frequently found in these clip- 
 pings (See PRESS (Newspapers) Page 58 ) . 
 
 Clippings, of which there were duplicates, were occasionally 
 sent in reply to requests for information about particular phases of 
 the program. 
 
 The scrapbooks, while inadequate for reference, proved to be 
 most interesting and enlightening to visitors who sought information 
 from the Headquarters Office. 
 
 - 84 - 
 
Miedkal Care Group Reveals Allocation Of 7,200 Hospital Beds 
 
 RaleiEh, Jan. 23 (flt- The Norlh , Ho; 
 Carolina Medical Care Commisiion 'Crah: 
 talcd today lU prtiposed alloca- Alex; 
 
 lion of 7.200 additional 
 bedj In the Stale. 
 
 hejlth plan <IM7-Sn for 
 new general hospitals, hcall 
 icall cenlcri and enlarsc 
 existing hospital facilities j 
 Carolina, wa; bared ij 
 
 of 
 
 1 eh^ 
 
 , Swain. Clay. W; 
 ler, Yadkin. Davie. 
 Slokes, MontKomery. 
 I Warren. Hoke, Northai 
 
 ne. Jones, Pamlico, Washing- 
 'ilon. Gales. Currituck, Perquimans 
 ( Bcrlie, Dare and yde Counties. 
 il The proposed allocation o! bed: ^_^ 
 - listi 1,500 beds to mental hospilals, ' ooooqq 
 ]iTOO to tuberculosis hospitals, 400 to' 
 
 lilt in phasized Ihal the plana are tenta- 
 taupa, '""^ ""^ contingcnl on possible re- 
 
 Alle. "'*'°"- approval of U. S. Public 
 ''Health Service. approprioUons by 
 
 Cas- Congress anticlpateo ^mdcr the 
 iplon, Hill-Burton Ho.ipital Aid Bill, and; 
 
 (Icipatcd 
 
 The five-year health plan, Ferrell 
 
 II cost approitinialely M8.- 
 
 ihlrd of which would 
 
 be paid by Federal grant underlgBlli 
 provisions of the Htll-Burlon bill.ltion 
 The remaining two-thirds would be 
 paid ifi equal part by State and 
 local agencies. 
 
 Today's announcement from the 
 Medical Care Commission was the 
 first made by the organization 
 "relative to location of new hospitals ISHO 
 health centers called for in 
 good health plan. 
 tiTB 'h»n two vears of Invesll- 
 
 of the Stale's hcallh eIIub- 
 ' scores of experts engaged 
 by the commission preceded formu- 
 lation of the plan. 
 
 Population [igures used by Uie 
 :ommission as a basis for determin- 
 ing the location of hospital units 
 
 1M3 e. 
 
 lates a 
 
 t Iro 
 
 I Uie 
 
 census. This was 
 
 required by 
 
 ^■cderal ragulaiii 
 
 IS cffntring 
 
 cxpenditnra cf* 
 
 
 Ceod Health Plan Urged 
 
 State Health Needs 
 Shown By Expert 
 
 RALEIGH, Jan, 25.— North Carolina needs 220 medical- 
 ly-trained health officers, supervisoring administralor.^ 
 and clinician.*, 711 nurses and 65 dentists to sustain tl 
 state's public health program at mmimum efficiency. 
 
 DURHAM ,ian 1 
 
 n-\ 
 
 orth Car 
 
 as campaign lo 
 
 
 
 as Uwiea lodav 
 
 hv 
 
 Coverno 
 
 ■rlvn B Msw nl 
 
 Ifta 
 
 and W 
 
 rti M Tuck nt V 
 
 
 
 In ■^^paralr IcItP 
 
 
 ceived 1 
 
 I G Gfccrnf Thnm.1 
 
 
 ■nl n! thf Gnod 
 
 Hei 
 
 
 
 
 
 ed the nrnplc nf 
 
 Nnr 
 
 h Caroiin 
 
 ■V hair lackled i 
 
 
 
 ■Mrw anrt cMr„r 
 
 
 
 r ^U'ltl focce^^ 
 
 
 
 Ihr Good yeailh 
 
 pla 
 
 
 1 was delighl'-d 
 
 
 
 mpaipn for good 
 
 heal 
 
 h in you 
 
 Hill Declares Health Plan 
 Good Investment For State 
 
 George WatU Hill of Dui 
 laid today that Ihe Stale cai 
 lord to adopt the Medical 
 Commission's Good Hcallh Pli 
 Its entirety. 
 
 In fact, "North Carolina cannoljby the North Carolli 
 afford not to adopt the Medicjl.of Labor. "ThtB," ht 
 Carn Commuslon program in its a financial 
 entirety, nor eon It moke any finer industrial Ihi 
 
 "The Federal Hcall 
 
 gonorrhea, Rockj 
 
 Mountain i-poHcd 
 
 lever, diphlherra 
 
 dy.ientery, ivphus. 
 
 anC "ihers. 
 
 
 
 Good Heallh plan 
 
 or Ihe Medical 
 
 Care commission 
 
 will pave the \^ 
 
 av lor closer cn- 
 
 
 T ihc private prac- 
 
 ticc Dl medicine 
 
 and public heallh 
 
 work. Dr, Reynolds prcdicled. 
 
 He pointed ou 
 
 ihal rural hcrillh 
 
 cenicrs proposed by Ihe commission 
 
 for 2A Norlh Ca 
 
 olina counties not 
 
 populous cnouch 
 
 fo liupport a hos- 
 
 piial. will hou^c 
 
 dnclors olticcs and 
 
 public health off 
 
 cp!, under the same 
 
 ■It ha.s been r 
 
 nv ardent desire." 
 
 Ihe Slate health 
 
 fticer asserted, "lo 
 
 
 preventive medl- 
 
 irme. didaclicall) 
 
 anri idea lis! ically 
 
 the same, frater 
 
 ized In Ihif way 
 
 v.e make this 
 
 
 rsiher ihan ensl 
 
 
 "What a gran 
 
 rl opporlunily we 
 
 have to bind 1 
 
 his misunderstood 
 
 prdblem into un 
 
 [y of Ihoucht and 
 
 aciion and chanr 
 
 el all medical M- 
 
 
 fldequatelv meat 
 
 the needs of hun- 
 
 nnily" 
 
 I banker 
 InEumnM i 
 leaving 
 benefitj of the progran 
 tha opportunity ( 
 ingi tor both lalwr 
 
 lsfl.5. North Carolina v 
 Ihcreforc, losing 
 ■, se.5lM,0OO more each 
 
 Hill pointed 
 Jo not include 
 
 dayi lost 
 
 .t theso flgure»| Considering Iht Good Heallh Plan 
 
 It of hospilali- 1 »°'^'? °" '^le basis of dollars and 
 
 c by work- h^*""' "'■very worker, every In- 
 
 II loia lo-l'^"'''T', and every busli '' 
 
 iduslry itwlf u a re- Sain financially, if the 
 enccsslve number pt^'iopl':'! In lU entiret.v,' 
 sickness, nor Ihc high! 'Industry," h 
 tness and consequent'''*'^" ">= program t 
 work days lojt by the Stales ■^'^'^'^"'. -"^d ■ "y 
 agricultural workers, numbering '"" knowledge t 
 over a quarter of b million people. l '^iroiiRh laxahon. will pay th* major 
 
 ■Tho Medical Care Commission 'P^""' "' l^" *:'"" involvi^rt " 
 p.^n, of cQui»«. Trill not ellminan 
 oU dcknes^■■ Hill itatKl, "but It 
 will go tar toward materially 
 ihorleninr (tikmuli Ita expansion 
 
 Rhythm 
 
 HET.r YOURSELF TO HEALTH— Calhered at radio station WAIR duri 
 lime ycsU-iday were Ihe bobby-soKers seen above crowding around Announcer Johnny 
 WiiRht for Ihi-ir free record sponsored by the North Carolina Good Hcallh A.'^sof latioii in 
 toiineclion with the hcallh piogram now in progress. The records, macic by Frank Sinalra 
 and Dinah Shore, and recorded by Columbia, are dislribuled lo those desiring Ihcm each day 
 from 1 30 t" 5 p.m. Pictured are, from left to right, Bcity Mae Lawson, Sarah Pardington, 
 Johnnv Wrifihl, Belly Colter. Anno Page Loyd, and Pauline Wishon. 
 
 Cood Heallh Werk 
 (^ Set for Feb. 2-8 
 
 Baleigh (UPl.— Slate Public 
 
 1 Supermlendenl Clyde A 
 I yeslerday asked all .NorUi 
 Carolina public schoolr; lo obscr.e 
 Ihc week of Feb. 2-a as "Good 
 Heallh Week" to "stimulate Inlei- 
 I legislative drive 
 il of Ihe Medical Care 
 Commission's hospital - building 
 preftam," 
 
 Ern'in asked Ihe schools lo take 
 U«pd leading lo improvcmcnl In 
 haiHb instruction sPrvice, hcalUi 
 eM»Ura!ions and physical educB- 
 
ADVERTISING (OUTDOOR BILLBOARD) 
 
 Standard 2^-sheet billboards carrying the message of Good Health , 
 were displayed throughout the state during the months of November and | 
 December^ 19^6, and January, February, and March of 19^7. The illustra- 
 tions which were originals done especially for the Good Health 
 Association, were those of the famous Illustrator and artist, Mr. 
 William Meade Prince of Chapel Hill, N. C. 
 
 Three poster designs were used during the Good Health Association 
 publicity campaign. Poster No. 1 showed a huge blow-up of the Good 
 Health Association emblem with the text "North Carolina's number one 
 need - GOOD HEALTH." Poster No. 2 showed a man holding a child in 
 his arms that had been hurt in an automobile wreck, with the copy 
 reading "Where's the hospital — Thirty-three counties in North 
 Carolina have no hospitals." Poster No. 3 used the same illustration 
 
 and the text "Get a doctor North Carolina must get 1500 more 
 
 doctors." These were printed by a lithograph corporation. 
 
 Procedure 
 
 The success of the billboard campaign, in a large measure, can be 
 attributed to the sixteen different billboard plant owners who comprise 
 the Outdoor Advertising Association of North Carolina. In addition to 
 cooperating with the local and national advertisers who donated their 
 space to the Good Health Association, the sixteen different plant 
 owners contributed all available boards owned by them not under contract 
 to advertisers. 
 
 An executive in charge of the lithographing company took a personal 
 interest in the campaign and was responsible in large measure for the 
 success of the billboard publicity. He secured the necessary paper 
 (which was very short at the time) and assigned top priority to 
 the production of Good Health posters. This company made another con- 
 tribution in the form of a special, low rate on the job. 
 
 When it had been decided that outdoor billboard advertising should 
 be a major medium for publicizing the health needs of North Carolina, 
 it was quickly ascertained that it was impossible to buy advertising 
 of this type because practically all of the billboard space in the . 
 state was already under contract to local and national advertisers. 
 This meant prevailing upon those firms who had the space under contract 
 to donate it to the Good Health Association. The plan was to ask 
 each advertiser to give to the Good Health Association one-fourth of 
 his contracted boards during the life of the Good Health campaign. 
 There are approximately four thousand 24-sheet billboards in North 
 Carolina. The objective, therefore, for November-December, 19^6, 
 was one thousand billboards throughout the state for showing poster 
 No. 1. Many national and local advertisers were contacted and 
 below is listed some of those who either gave one-fourth or a portion 
 of all the boards under contract to them in North Carolina: American 
 Oil Company, Standard Oil Company, Gulf Refining Company, Wm. Wrigley, 
 Jr. Company, Swift and Company, G. Krueger Brewing Company, Jos. 
 Schlitz Brewing Company, local bottling plants, local department 
 stores, and local banks. Approximately one thousand boards were 
 secured and used during the months of November and December of 19^6 
 
 - 86 - 
 
':-.'"■■ ! ".■, 
 
 . / )'.::■! 
 
 '.. ■} •■-.:' :,■: 'i;. j.''- :? 
 
 HIGHWAYS AND BILLBOARDS WERE ENLISTED FOR SUPPORT 
 
and early January, 19^7. The campaign was carried on without Inter- 
 ruption using Poster No. 2 and Poster No. 3 from January 15 through 
 April, 19^7. Poster No. 2 and 3 were posted simultaneously. 
 
 Results 
 
 Altogether approximately l600 postings were seciired, for an 
 average of from 250 to 3OO a month. Two-thirds of these boards were 
 donated by billboard plant owners of the state, and the other one- 
 third from advertisers who relinquished their boards temporarily to 
 the Good Health Association. 
 
 Distribution of the outdoor advertising was excellent. At the 
 height of the campaign, it was not possible to ride for more than a 
 few miles along any highway in the state without seeing one of the 
 Good Health billboards . 
 
 Majiy observers commented on the effectiveness of the posters. 
 
 All local and national advertisers who contributed boards to 
 the cajnpalgn were given the privilege of using a credit line at the 
 bottom of the poster, but in each instance the advertiser decided 
 to forego this tie-in so that the Good Health poster could be used 
 without any advertiser's name appearing threron. 
 
 Some local banks and stores used painted outdoor displays similar 
 in character to poster No. 1. 
 
 Comments 
 
 It was soon learned that one of the most important factors in a 
 successful outdoor billboard campaign is securing this space as soon 
 as possible. This space is planned and allocated approximately six 
 months in advance of actual placement of the billboard and planning 
 with this factor in mind is extremely advantageous in axiy billboard 
 promotion. 
 
 - 88 - 
 
POSTERS, DISPLAY CARDS, CAR CARDS 
 
 Posters J display cards and car cards were used extensively. The 
 three types were identical except for sizes, which were: posters (one 
 sheet) 42" x 22"; display cards: 28" x 42"; and car cards; 21" x 11". 
 Each contained the campaign insignia (a red 1 superimposed on a white 
 outline map of North Carolina, set against a blue disc) and the 
 text "North Carolina's Wo. 1 Need — Good Health I" The McCandlish 
 Lithograph Corporation, Philadelphia, Pa., was contracted to print 
 the three items in the following amounts: one-sheet posters: 5,000; 
 display cards: 150O; and car cards: 2000. (See ADVERTISING - OUTDOOR 
 BILLBOARDS Page 86.). ; • ■ • - ■ ' ' • 
 
 Procedure •■.-••■..■■ 
 
 Car cards were made available to companies operating city bus 
 systems. These were displayed on the advertising racks of most buses. 
 The bus advertising firm which controls the advertising in most North 
 Carolina urban buses cooperated in getting these cards displayed in 
 urban buses. This firm donated space in a majority of the cities where 
 all the space had not been sold to commercial advertisers. .:■:'.■ ';-.:• 
 
 It was found more advantageous to contact a single individual of 
 a firm which controlled all such advertising in the State them, 
 approaching each bus company individually. By working through one 
 company whose activities were State-wide, greater coverage was assured _ 
 and less time and personnel wasted.- .-.; • -■■■■■ ■. •• :,.••■• ; .; : • • •■ •••" 
 
 "■ It was originally planned that these car cards would be put in all 
 North Carolina school buses, but this plan was dropped when investiga- 
 tion revealed no suitable way to suspend the cards in the vehicles. 
 
 About 1000 of the one-sheet posters and display cards were used 
 on the sides of dairy trucks of the state. (See DAIRY INDUSTRY Page 101 ) 
 
 A small windshield sticker carrying the campaign emblem and 
 slogan was suggested. This idea was abandoned by the Executive Committee 
 on the advice of several members who felt that motorists would be 
 reluctant to clutter up their windshields with "advertising." There 
 was also some question about a law against stickers which partially 
 obstructed a driver's view. 
 
 Posters and cards were used as a background material for Good 
 Health window displays by several stores in Durham emd possibly in 
 other cities of the state. (County Chairmen were instructed to 
 furnish merchants with posters for this purpose upon request.) 
 
 A state-wide window-dressing contest, with prizes for the most 
 effective Good Health window displays was considered. The contest was 
 never held, however. 
 
 Special Problems 
 
 Individual distribution of the posters, display cards and car 
 cards (in answer to requests) proved to be a problem. The posters 
 (paper) and display cards (cardboard) could not be bent or folded 
 and were therefore difficult to pack for mailing. An effort was made 
 to locate some large mailing tubes for this purpose, but none could 
 be found in the state. The car cards were small enough to be wrapped 
 and mailed. By rolling the posters and cards and wrapping them with 
 
with brown paper, we were able to get them out. This took a lot of 
 time, however, and bundles were often crushed enroute to the addressee. 
 
 Distribution 
 
 Railway and motor express was employed to distribute the signs in 
 quantity. A number of each design were sent to our Good Health county 
 chairmen for their personal distribution. Many county chairmen placed 
 the cards in store windows and in other similar public locations . 
 There were many chairmen, however, who failed to put them up for one 
 reason or another. In Durham County a professional billposter was 
 engaged for this work. He posted approximately 100 of the signs in 
 the business district, many of which are still up, after several 
 months. His fee was only $10. To have hired someone to put the 
 posters up in all of the larger cities of the state would probably 
 have been a good investment . 
 
 Results 
 
 Of the three types of display materials used, the one sheet poster 
 was undoubtedly the more effective. It served a variety of purposes. 
 For example, it was invariably used as a backgroimd prop for pictures 
 of speakers in action, etc. Through this device we managed to get 
 our insignia and slogan in the newspapers . 
 
 The one sheet poster was also valuable for decorating purposes. 
 At Good Health luncheons (see STATE HEALTH MEETINGS Page _33.) several 
 were posted on the wall behind the speaker's table. These were 
 easily applied with Scotch tape, which left no marks. The appearance 
 of these posters had a good psychological effect, in that they helped 
 get the people present In the mood for listening to a speaker on the 
 subject of health. 
 
 90 
 
LAPEL BUTTONS 
 
 The Good Health lapel button measures 7/8th of an inch across, 
 and has the campaign Insignia. 101,400 of these buttons were purchased 
 from the Whitehead & Hoag Co., manufacturers of advertising specialties 
 in Newark, N. J., at a cost of $1,384.11. 
 
 Distribution [ 
 
 * 
 
 The buttons were distributed throughout the state. There was no 
 general plan of distribution, but several different methods were used. 
 Each coumty and city school superintendent in the state received 
 approximately I75 buttons in a kit of materials sent out for use 
 during Good Health Veek, February 2-8, 194?. (See GOOD H^LTH WEEK, 
 Page 96 . ) They were given, for the most part, to children in the 
 elementary grades as "prizes" for daily attention to health pre- 
 cautions--brushing the teeth, cleaning finger nails, etc. 
 
 Paid regional assistants of the Good Health Association carried 
 quantities of the lapel buttons with them at all times, and passed 
 them out at health luncheons, club meetings and public gatherings. 
 (See APPOINTMENT OF PAID REGIONAL ASSISTANT DIRECTORS, Page _i4 . ) 
 A special effort was made to have community leaders , public officials, 
 and other influential individuals wear the buttons. 
 
 At state finals of the high school oratorical contest, held in 
 the Capitol at Raleigh, a button was pinned to each copy of the 
 printed program presented members of the audience as they entered the 
 hall. 
 
 Many requests for quantities of buttons were filled by mail from 
 our state headquarters. 
 
 - 91 - 
 
THE GOOD HEALTH SONG: "IT'S ALL UP TO YOU" 
 
 Perhaps no single feature of the Good Health publicity campaign 
 "clicked" so decisively as did "It's All Up to You". This song was 
 written for and donated to the North Carolina Good Health campaign 
 by one of the co\intry's best known song writing teams --Sammy Cahn and 
 Jule Styne . Hit songs of the past by Cahn & Styne include "Saturday 
 Night is the Loneliest Night in the Week", "Let it Snow", "I'll ¥alk 
 Alone", "Five Minutes More", "It's Been a Long, Long Time", and 
 hundreds of others. It is believed that "It's All Up to You" was 
 one of the few songs ever written, printed, and recorded exclusively 
 for a public service campaign in any one state . 
 
 Kay Kyser, on the basis of his many years as a showman, was 
 convinced that many people would never read about 
 
 the State's bad health record, or listen to even the most eloquent 
 speaker discuss startling statistics. He felt that these people 
 would, however, sit up and listen to a musical appeal. Kyser con- 
 tacted Cahn and Styne and enlisted their services. Within twenty- 
 four hours the Good Health song was on paper. 
 
 The next job was to procure the services of two top-flight 
 vocalists to record the niimber with the Kyser orchestra. Dinah 
 Shore and Frank Sinatra were persuaded to take this assignment. 
 
 To put the song in its present style, Kyser called in his 
 personal arranger. The record was then cut. 
 
 30 hours work for arranging, rehearsal and actual playing went 
 into that song at absolutely no cost to the Good Health Association. 
 Cahn & Styne, Sinatra and Shore, Kyser and his orchestra and the 
 recording personnel all worked gratis in the interest of better 
 health for North Carolina. 
 
 Distribution of Records 
 
 The problem of how to get "It's All Up to You" known throughout 
 the state of North Carolina was solved when the Columbia Recording 
 Corporation agreed, at Kyser 's request, to contribute 10,000 
 of the records to be turned over to the North Carolina Good Health 
 Association for distribution. Also, in the event additional prints 
 should be needed, Columbia agreed to make them at cost. 
 
 These 10,000 records were shipped to the Good Health Association 
 from the Columbia Recording Corporation, Bridgeport, Conn. The first 
 allocation made was to state leaders. One record was then sent to 
 the Good Health chairman and co-chairman, in each county of the 
 state. 
 
 It was decided that the more than 9,000 remaining records should 
 be distributed to the general public through the state's radio stations 
 A letter was written to the 47 radio stations of North Carolina to 
 enlist their cooperation. All agreed to cooperate in the plan. Spot 
 announcements were prepared and sent to the radio stations to be 
 used as a build-up for the record. 
 
 - 92 - 
 
v/as 
 
 atv' 
 
 ot^ei 
 
 us 
 
 el^i^ 
 
 too^ 
 
"It's All Up to You" was officially introduced to Worth Carolina 
 on January 1, 19^7, on a special New Year's Day transcribed broadcast 
 made in Hollywood. The build-up started on January 2 and extended 
 through January 10, when listeners were told how they might acquire 
 a copy of the Good Health record. 
 
 Distribution 
 
 The exact manner of distribution was left up to the individual 
 station. Most stations elected to simplify the procedure by operating 
 on a "first come, first serve" basis until their supply became exhausted. 
 
 Railway express, motor transport and private automobile were 
 employed to deliver the boxes of records to the 47 stations in the 
 state. The average station got 100 records, though the larger ones 
 received from 200 to 500 each. 
 
 Several hundred window streamers saying that radio stations were 
 giving away records of "It's All Up to You" were printed by the Coliimbia 
 Recording Corporation. These were mailed direct to Columbia dealers in 
 North Carolina for display purposes. 
 
 Results 
 
 Even after they had given away their allotment of the records, many 
 radio stations continued to play "It's All Up to You" daily, and di^k 
 jockeys reported many requests for the number. 
 
 The suggestion was made that the record be placed on juke boxes in 
 principal cities of the state. Operators of the automatic coin machines 
 were contacted and all agreed to use the record. 
 
 None of the original 10,000 records contributed by Columbia were 
 left, so it was decided to order an additional 1,000 prints from 
 Columbia . 
 
 When the additional 1,000 records were received they were immedi- 
 ately distributed to juke box operators in Durham, Greensboro, Raleigh, 
 Charlotte, Wilson, Wilmington, Asheville and Winston-Salem where 
 they were placed on machines in the best locations in each city. 
 
 One box of 100 records was kept on hand at Good Health head- 
 quarters to answer mail requests. This supply was soon depleted and 
 dozens of requests for the record had to be turned down daily. 
 
 A feature story on "It's All Up to You" was prepared. Illustrated 
 and sent to every newspaper in the state. 
 
 Song Sheet 
 
 As soon as the records had been given out, Kay Kyser made arrange- 
 ments with a music publishing company, to print 15,000 copies of the 
 sheet music to "It's All Up to You". These were printed gratis. 
 
 A package of the song sheets was sent to every Columbia dealer In 
 the state, along with a letter of explanation and an offset photo of 
 a suggested window display. 
 
 - 94 - 
 
The letter invited dealers Inter-ested in putting in Good Healtl. 
 "Window displays to write to state headquarters of the Good Health 
 Association for posters, placards, etc. Several dealers later sent i:^. 
 their requests for these materials. 
 
 During Good Health Week in the Public Schools (SEE GOOD HEALTH 
 ¥EEK - Page 96 ) . "it's All Up to You" was sung hy hundreds of thousands 
 of pupils. Words to the song were sent to every school and two records 
 sent to the superintendent of each county and city school system. 
 Superintendents were asked to make the records available to principals 
 within their respective systems for use on assembly programs and chapel 
 exercises. In many schools, children were required to learn the song 
 and words . 
 
 Orchestrations 
 
 Special orchestrations and band arrangements of "It's All Up to 
 You" were prepared by another music publisher and sent to a list of 
 band and orchestra leaders and music teachers in the public schools 
 obtained from the State Department of Public Instruction. 
 
 Orchestrations were also sent to college orchestras and pro- 
 fessional musical groups in the state. 
 
 (This son^ written for and donated to t ke Good Bealth Association) 
 
 IT'S ALl UP TO YOU 
 
 (To Mate North Carolina Mumber One In Good Health) 
 
 (VERSE) 
 
 The questions used to be "Is 
 
 there a doctor In the house?" 
 The question now Is out of 
 
 date. 
 If you think about the phrase 
 
 it's no good 'cause nowadays 
 The question Is "Is there a 
 
 doctor In the state?" 
 Now there's no use denyln' 
 
 that the situation's tense. 
 Let's stop the alibiing and 
 
 start using common sense. 
 
 (CHORUS) 
 
 Even Superman Supports the 
 
 good health plan; 
 He knows what It will do. 
 IT'S ALL UP TO YOU, IT'S 
 
 ALL UP TO YOU. 
 Spread the health alarm. 
 Through ev'ry town and farm 
 And preach the good health 
 
 view. 
 IT'S ALL UP TO YOU, IT'S ALL 
 
 UP TO YOU. 
 You'll find being healthy 
 Means more than a well-filled 
 
 purse 
 What good's being wealthy 
 Vfhen you can't buy a doctor 
 
 or a nurse. 
 When the job is done 
 We ' 11 wind up number one 
 Instead of forty two. 
 IT'S ALL UP TO YOU, IT'S ALL 
 
 UP TO YOU. 
 
 Even Superman Supports the 
 
 good health plan; 
 He knows what it will do. 
 IT'S ALL UP TO YOU, IT'S ALL 
 
 UP TO YOU. 
 Spread the health alarm 
 Through ev'ry town and farm 
 And preach the good health 
 
 view. 
 IT'S ALL UP TO YOU, IT'S ALL 
 
 UP TO YOU. 
 The task is for you alone; 
 Be a real life saver. 
 You'll be saving a life beside 
 
 your own . 
 Never stop until 
 We pass the good health bill. 
 Let's work to put It through. 
 IT'S ALL UP TO YOU, IT'S ALL 
 
 UP TO YOU. 
 
 (PATTER) 
 
 We need vitamins and medicines 
 
 and beds to spare. 
 Places where the sick can go 
 
 to get some care. 
 Lots of new equipment to combat 
 
 disease. 
 Clinics where the poor can go 
 
 for moderate fees. 
 
 Free examinations for the kids 
 
 In class . 
 A kid whose health is good will 
 
 have a chance to pass. 
 If we do these things then we 
 
 will be the state 
 Where the weaik grow strong and 
 
 the strong grow great . 
 
 Copyright MCTCXTI by HWIN H. MORRIS & COMPANY, Inc., l6l9 Broadway, New York, K.Y. 
 International Copyright Secured Made in U.S.A. 
 
 All Eights Eeserred Including Public Performance for Profit 
 
 - 95 
 
GOOD HEALTH WEEK 
 
 The week of February 2-8, 19^7^ was officially designated as Good 
 Health "Week in North Carolina's public schools by the State superin- 
 tendent of Public Instruction. During the week teachers discussed 
 health with their classes, physical education demonstrations were held, 
 health films were shown, children received physical examinations, and 
 other special health activities staged. School authorities declared 
 the observance an overwhelming success. 
 
 Procedure 
 
 Good Health Week in North Carolina schools was the result of 
 conferences between the North Carolina Good Health Association and the 
 State Department of Public Instruction. 
 
 On January 9, a copy of "Suggestions for Observance of Good Health 
 Week," together with a letter announcing the designation of Good Health 
 Week, and other related materials, was sent by the Superintendent to 
 each county and city school superintendent in the state. 
 
 A similar letter together with a copy of the suggestions was sent 
 to all elementary and secondary principals . 
 
 The "Suggestions for Observance of Good Health Week" follow: 
 
 1. Appoint a Health Committee in each school or on a county or city 
 basis, composed of the principal, some teachers, pupils and 
 parents and, if possible, a member of the health department to: 
 
 a. Work out plans for special health activities to be carried 
 on during Good Health Week. 
 
 b. Make a study of the most urgent health needs of the school 
 and community. These needs may be studied from the 
 following four standpoints: 
 
 (1) The need for determining present and future basic life- 
 time disease problems as well as the relative importance, 
 preventabillty, and curability of each. 
 
 (2) The need for developing educational programs aimed 
 specifically at the most important lifetime disease 
 problems and integrate closely with the other parts 
 of the control programs . 
 
 (3) The need for equipment, materials and properly trained 
 personnel to put into action the educational methods 
 selected . 
 
 (4) The need for medical services both for maintaining 
 the health of the school child and for use as 
 educational tools. 
 
 c . Make recommendations for immediate action to improve the 
 health program. 
 
 d. Make a comprehensive long-time plan for improving child 
 health. 
 
2. Carry out each day of Good Health Week some specific health - = 
 activity designed to stimulate interest on the part of 
 students, teachers and the public. Some suggested activities 
 are : 
 
 a. Have the students present an assembly program on health. ■ 
 Such a program will be better if it grovs out of a class- 
 room health activity. 
 
 b. Demonstrate in the gymnasium or auditorium some special phase 
 of the physical education program. 
 
 c. Secure and have played the Good Health song. Kay Kyser 
 made the arrangements for the writing of the song and for 
 
 ■ ■■ •"■• ■■ the recording of it on Columbia Records sung by Prank Sinatra 
 and Dinah Shore with the Kay Kyser Orchestra, 15,000 piano 
 copies of this song have been distributed in the state to 
 piano students. 
 
 d. Get the band and orchestra arrangement of the above mentioned 
 song and have some renditions of it as a part of each General 
 Assembly of the school. 
 
 e. If someone has participated in the health oratorical contest, 
 ■'■■1 •■'■■■'■ ' have him give the oration in assembly. 
 
 f. Secure some good health films to be shown In appropriate 
 groups. Such films should be used to supplement the health 
 
 • work as carried on by classroom teachers. Films may be ;' 
 secured from: '"■'• 
 
 1. The Good Health Association. 
 
 2. North Carolina State Board of Health. 
 
 .3. Division of Audio-Visual Aids, Extension Division, ■•• 
 University of North Carolina. 
 4. North Carolina Tuberculosis Association. 
 
 g. Have articles on good health written by students published 
 ■' in the school or local papers. 
 
 h. Arrange for an open foriim discussion of good health by 
 
 students on the local radio station. 
 ■: i. Have students prepare health posters for classroom and hall 
 
 bulletin boards. A contest may be held and recognition be 
 
 given for the best health poster. 
 j. Arrange a Health Program for the Parent Teacher Association, 
 k. Arrange for high school students, only those who can make a 
 
 good presentation, to talk on school health needs to the 
 
 various Civic Clubs. 
 
 3. Health Service Suggestions. 
 
 a. Make a special effort to have every high school student who 
 has not been examined during the past twelve months given a 
 complete medical examination by a private physician, or the 
 health officer. 
 
 b. If it has not already been done, complete the teacher 
 screening of elementary children and Initiate steps to get 
 follow-up examinations by nurse and doctor. 
 
 c. Work towards getting corrections for all children found 
 with physical defects. 
 
 4. Give special emphasis to some phase of the health program each day 
 in every elementary class and to all students of high schools 
 either as part of home room programs or as a part of some 
 special class. 
 
 - 97 - 
 
Res ult 
 
 The superintendent recorded a speech urging the cooperation of 
 all schools and school teachers In the observance of Good Health "Week. 
 This was broadcast on all North Carolina radio stations during the veek 
 January 1-9- A similar speech was recorded and used just prior to 
 Good Health Week. 
 
 The Good Health Association prepared several news releases con- 
 cerning the occasion. These were sent to all newspapers and radio 
 stations in the state, and also to the high school newspapers. 
 
 The cooperation of the North Carolina Congress of Parents and 
 Teachers contributed much to the success of Good Health Week. 
 
 The president of the North Carolina Parent -Teacher Association, 
 wrote a letter which was mimeographed and sent to more than 900 
 Parent-Teacher Association groups in the state. The letter urged that 
 each iin.lt participate in Good Health Week activities. 
 
 One thousand copies of a "Suggested Health Program" prepared by 
 the Good Health Association were made available to State Headquarters 
 of the Parent -Teacher Association. A copy of this program was sent 
 by the president to each local iinlt, with the suggestion that it be 
 given during Good Health Week. 
 
 On January 15, a mimeographed letter was sent to the Good Health 
 chairmen and co-chairmen in every county of the state. It appealed 
 to the co-onty campaign leaders to get in touch with their county and 
 city school superintendents and "help put Good Health Week over." 
 
 Meanwhile, the staff of the Good Health Association was completing 
 kits of materials to be used in connection with Good Health Week. 
 
 Three different types of kits were prepared for radio stations, 
 school superintendents and Good Health county chairmen. 
 
 Publicity Kits 
 
 The following items were Included in the kits mailed to radio 
 stations : 
 
 Suggested scripts for: a five-minute talk by a school teacher, 
 a 10-minute talk by a high school senior, a five-minute talk by the 
 county Good Health chairman, a 10-minute talk by the Superintendent 
 of Schools, and a three-minute talk by a Parent-Teacher Association 
 officer. Also a list of spot announcements about North Carolina's 
 poor health standing, a list of the 33 North Carolina counties 
 without hospital facilities, a Good Health Week statement by the 
 State superintendent of Public Instruction, the complete, text of 
 both boy and girl winning talks in the state-wide Good Health high 
 school oratorical contest, and a series of brief congratulatory 
 statements on North Carolina's health program from governors of other 
 states . 
 
 A letter explaining the origin and purpose of Good Health Week 
 and containing suggestions for the use of the radio scripts was en- 
 closed in each kit. 
 
 - 98 - 
 
The kit sent to school superintendents contained copies of each of 
 the 10 Items sent in the radio station kit, plus the following: 
 Definition of a rural health center, I75 Good Health lapel buttons, 
 words to the Good Health Song, "It's All Up to You," (6 copies), 
 sheet music to the Good Health Song (6 copies), two Good Health 
 Song records, two copies of the folder, "North Carolina's Number One 
 Need — Good Health", and a proof (for bulletin boards^ of the Good 
 Health cartoon drawn by Robert L. "Believe It Or Not Ripley. 
 
 Also a covering letter, which outlined plans for the week and 
 appealed to the superintendents to give the project personal attention 
 to insure its success. . , • 
 
 The kit of materials sent to Good Health county chairmen and co- 
 chairmen was essentially the same as the one sent to superintendents, 
 except that it contained a different letter. The letter called on 
 county workers to contact immediately their local superintendent of 
 schools, and the local press and radio, and offer their services in 
 the promotion of Good Health Week. 
 
 During Good Health Week cooperation of the press and radio was 
 most gratifying. Virtually all stations used the scripts furnished 
 by the Good Health Association, and other health programs planned by 
 the stations themselves. Newspapers used not only the releases sent 
 out from Good Health headquarters, but many "local angle" stories as 
 well . 
 
 Comment 
 
 This was one of the most successful projects undertaken during 
 the program. 
 
 - 99 - 
 
GOOD HEALTH SUNDAY 
 
 Good Health Sunday was observed in North Carolina on November 10, 
 1946. 
 
 The special occasion was set aside in an official proclamation 
 issued by Governor R. Gregg Cherry. 
 
 Good Health Sunday came as a follow-up to the broadcast from , 
 
 Hollywood, Saturday night, November 9, which officially opened the Good | 
 Health campaign, (See RADIO Page ^8 ) . Ministers throughout the State 
 
 added impetus to the campaign kick-off by delivering health sermons on ■ 
 
 Good Health Sunday. | 
 
 Though ideally timed. Good Health S\inday was not annoxmced far 
 enough in advance to get complete cooperation and participation from * 
 all churches . 
 
 Procedure 
 
 How to convey news of the observance to all ministers had presented 
 a major problem. Due to the large n\imber of pastors in North Carolina 
 and the tremendous amount of work upon the Good Health Association 
 at the time, the sending of personal letters to all the ministers in 
 the State did not seem practical and was not attempted. 
 
 Widespread newspaper publicity was given to the Governor's pro- 
 clamation declaring November 10 as Good Health Sxinday, but news 
 stories, of course, proved inadequate to persuade many pastors to 
 change their sermons at the last minute. 
 
 Approximately three months later, on February 2, 19^7, a second, 
 unofficial Good Health Sunday was scheduled in North Carolina. This 
 date was timed to coincide with the celebration of Good Health 
 Week in all Public Schools, February 2-8. 
 
 This Good Health Sxonday was more successful than the first, but 
 again fell short of expectations. 
 
 It is not known how many ministers preached health sermons, but 
 the 100^ cooperation hoped for was certainly not achieved. As with 
 the first observance, it was apparent that many ministers, since they 
 were not approached individually, never realized Good Health Sunday 
 had been proclaimed. 
 
 Result 
 
 The Good Health Association received excellent cooperation from 
 the North Carolina Council of Churches in the planning and staging of 
 the two Good Health Sundays. 
 
 Although neither Good Health Svmday touched every church in 
 North Carolina, a large number of health sermons were preached and 
 drew much favorable comment . 
 
 An excerpt from a sermon typical of those preached, follows: 
 
 - 100 - 
 
?B0C1 
 
 ,l>lSA.tlC!8 
 
 GCOO 
 
 Vffl*^ 
 
 gtJ«DJ3- 
 
 Caro 
 
 ,liJ[va 
 
 as 
 
 Sorth ^^ ^.^^.s^si 
 
 \eA 
 
 
 lor 
 
 m. 
 
 
 i 
 
 ft**-;fJ' 
 
 Jiisi^«^'^'""- 
 
 J- ' 
 
 ■i»«* 
 
"And now. In closing, I would like to bring all that we have "been 
 saying concerning the healing work of Christ to focus upon a timely 
 matter that should concern everyone of us. I refer to the current 
 program to arouse the people of North Carolina into a mighty and 
 united struggle against the conditions of poor health that exist over 
 our state and for the mobilization of all our resources for the 
 correction of those conditions. 
 
 "In all reverence, I say to you that if Jesus were on earth today, 
 and living as a citizen of North Carolina, I believe He would be 
 tremendously concerned about this thing that concerns so many of us. 
 Moreover, I believe that He would not only put His blessing upon it 
 but would also throw the weight and power of His energy and influence 
 into it. For He would find it clearly congenial to His ministry of 
 healing. I personally doubt if He would consider it "North Carolina's 
 No. 1 Need": though that is an excellent and admirable slogan for our 
 purposes. He would still kaow that moral responsibility before God 
 is and always will be North Carolina ' s --and all men's--No. 1 Need. 
 But I believe He would be troubled over the fact that today: there 
 are 40 other states in which mothers have a better chance of surviving 
 child-birth than in North Carollnaj and 37 other states in which 
 new-born babies have a better chance of reaching their second year 
 than in North Carolina; and kj other states where young men have a 
 better chance of meeting the minimum standards of physical health 
 required by an organization like an army than in North Carolina; and 
 44 other states where a doctor's care is more accessible to those 
 who need It than in North Carolina; and 4l other states that have 
 made more adequate provision for the hospital care of its sick than 
 North Carolina. Yes I believe that were Jesus living here in North 
 Carolina today. He would still look upon a situation like that and 
 upon the people caught in it with a deep and moving compassion and 
 pity. Moreover, 1 believe He would look upon this program to correct 
 and improve the situation as an integral part of God's will and God's 
 work; and would seek to call out all our resources to rectify it. 
 I believe He would look upon medical science and hospitals and 
 public health agencies, as well as the healing power of personal 
 faith, as part of God's mercy and providence toward human need. And 
 I believe He would not let us rest in ignorant indifference or cold 
 callousness to all that situation means in terms of human suffering 
 and anguish of heart. I believe He would still say to us, as 
 Indeed He has said to us through the Gospel, "I am come that they 
 might have life, and have it more abiindantly"; and "Inasmuch as ye 
 did it unto one of the least of these, my bretheren; ye did it 
 unto me . " 
 
 (Delivered at the First Presbyterian Church, Durham, N . C . , on 
 Sunday, December 1, 1946, by the minister. Dr. Kelsey Regen.) 
 
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NEWSPAPER ESSAY CONTEST (PROPOSED) 
 
 A state-wide newspaper contest ^ which was conceded to be an 
 excellent idea, was abandoned because the time was too short to 
 undertake such a project. To successfully carry out this campaign, 
 it would have been necessary to enlist the services of personnel 
 skilled in this particular type of promotion and finding such 
 personnel on such short notice would have been a problem. 
 
 However, it was originally planned to schedule the contest to 
 open December 2 and run through December 22. All newspaper readers 
 of 18 years or over were eligible. Entrants were to complete in 25O 
 words or less the following: "North Carolina's Number One Need is Good 
 Health because..." The winner was to receive a ten day all-expense 
 trip to Hollywood as guest of the North Carolina movie and radio 
 stars. The winner was permitted to select a travelling companion who 
 would enjoy all the privileges of the winner, himself. These would 
 include a ten day stay at a well-known Hollywood Hotel, a tour of the 
 famous Hollywood night clubs as well as movie and radio studios and 
 roimd trip transportation tickets. 
 
 Froced\3je . ; •; 
 
 Before this idea was abandoned, letters were sent by the Good 
 Health Association to all newspaper editors seeking their cooperation. 
 A card enclosed with the letter was for the editors' convenience in 
 replying . 
 
 About 75 of the 200 cards were returned and 70 of these editors 
 indicated that they believed such a contest would be effective and 
 assured their support in the event the contest were attempted. The 
 other five editors mentioned the shortage of newsprint as their only 
 reason for not being able to support the contest. 
 
 All the large daily newspapers in the State agreed to cooperate 
 with the contest. 
 
 One of the replies from the general manager of the Greensboro 
 Daily News was typical of the reaction of other large newspapers: "It 
 seems that a state wide newspaper reader contest in connection with 
 your educational and publicity campaign would be worth-while. We 
 shall be glad to cooperate in this, as well as in all your other 
 promotion matters". 
 
 An editor of another of the large daily papers wrote that it was 
 felt such a contest would have been a great success. He estimated 
 that from Durham County alone more than 5,000 entries could have been 
 drawn. Basing statewide estimates on such figures as these it would 
 seem logical that the total entries might well have been numbered in 
 the hundreds of thousands. 
 
 103 - 
 
DAIRY INDUSTRY PROMOTION 
 
 The North Carolina Dairy Products Association became interested 
 in the Good Health movement in North Carolina at the beginning of the 
 program . 
 
 The statement by the executive vice-president of the Dairy 
 Products Association, explains the strong support given the North 
 Carolina Good Health Campaign by the dairy industry: 
 
 "Realizing that milk and its products represent an essential part 
 of the diet of our citizens, especially of children, we felt that we 
 should make some tangible contribution to the movement, inasmuch as 
 we are engaged in an industry that has such a direct bearing upon 
 the health and well-being of the citizens of our State". 
 
 The interest of the dairy association was kindled at the meeting 
 held in Raleigh, at which time Kay Kyser outlined the particulars 
 regarding the health situation and the plan for correcting it . The 
 dairy leaders unanimously supported the program. 
 
 Contribution 
 
 The sum of $10,000 contributed to the program by the Dairy 
 Products Association was the first substantial contribution made to 
 the campaign. Members also bought and distributed more than a million 
 and a quarter bottle collars bearing the message of North Carolina's 
 needs for improving its health situation. These bottle collars 
 were printed in colors, bearing the slogan. First, "North Carolina's 
 No. 1 Need;" Second, "North Carolina's No. 1 Opportimity; " Third, 
 "North Carolina's No. 1 Plan". Each of these messages was carried 
 for a given length of time covering a period of several weeks . 
 
 Distribution 
 
 The greater part of the collars were shipped direct from the 
 manufacturer to the Dairy Products Association offices in Raleigh from 
 which they were distributed to individual producers. The larger orders 
 were shipped from the manufacturer to distributors in the different 
 parts of the state, where they in turn divided their quota among the 
 different branches of their companies. 
 
 Thirty-seven member dairies of the Association participated in the 
 distribution of the bottle collar. 
 
 Besides the f\jnds and the collars, the North Carolina Dairy 
 Products Association distributed among its members one thousand posters 
 with the same general theme which were carried on the sides of milk 
 trucks. Efforts were made to secure stickers to apply to cartons of 
 ice cream, but this was found to be impracticable because of the 
 difficuluty in making the sticker adhere to the waxed cream carton 
 through the freezing process, and the plan was abandoned. 
 
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'Collars' on milk bottles were 
 the dairy industry's contribution 
 
 North Carolina's Number One 
 
 Opportunity — 
 
 Support the Good 
 
 Health Plan 
 
CHRISTMAS CARD 
 
 A special Christmas card was designed by the Good Health Associa- 
 tion and sent to friends and supporters of the campaign In 1946 . 
 Tvelve himdred (1200) of the cards were bought at a cost of $42. 
 A special mailing list was prepared. This Included every Individual 
 and organization which had contributed to the success of the campaign 
 In any way. The special list absorbed the entire regular mailing list 
 of approximately 700 names. (This regular mailing list contains all 
 newspapers and radio stations In the state, the Good Health county 
 chairmen and co-chairmen In each county, a "special group" of some 
 100 state leaders In various fields who have expressed an Interest In 
 the program, county health department heads, and others.) The 
 Christmas card was also sent to a list of more than I50 radio and 
 movie stars In Hollywood, Calif., who cooperated in making Good 
 Health radio recordings. 
 
 106 - 
 
#1% 
 
 S Cyioliaa^ ^reelings ana sincere llianks 
 
 jor kelping make possible 
 m julure ^ears 
 ike best L^hrtsimas present oj all 
 >^ooa CETLeallk for everyone . . . 
 
 THE GOOD HEALTH ASSOCIATION 
 
 
 y 
 
POSTAGE METER ADS \ 
 
 Anticipating the large volume of out-going mail, a Postage Meter 
 machine was obtained through the North Carolina Sales representative 
 of Pitney-Bowes, Inc. This representative called and displayed samples 
 of postage meter ads which various firms and organizations were using 
 effectively. He suggested that the Good Health Association purchase 
 one as another means of advertising the statewide campaign. The 
 official campaign emblem of a No . 1 superimposed on the state of North 
 Carolina, and the text, "North Carolina's Number One Need — GOOD 
 HEALTH", was adopted and a postage meter ad plate made. The cost of 
 the plate was $25.00. 
 
 This ad used since November on all out-going mail from headquarters, 
 and many favorable comments were received. 
 
 Later a suggestion was made that large firms and organizations 
 using postage meter machines be asked to adopt and use the ad on their 
 machines, and some effort was made along this line. One large cotton 
 mill in eastern North Carolina bought one and also a large life 
 insurance company in Durham. It could have been more effective 
 however, if all metered mail posted in North Carolina during the 
 campaign had shown this same ad proclaiming "North Carolina's No. 1 
 Need -- GOOD HEALTH I " 
 
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