Experience With The Department of Commerce Voluntary Consumer Product Information Labeling Program in << °* c % US c / ^TES O* + Digitized by the Internet Archive in 2012 with funding from LYRASIS Members and Sloan Foundation http://archive.org/details/experiencewithdeOOunit Foreword This comprehensive report describes the origin of the Voluntary Consumer Product Information Labeling Program (CPILP) , the problems it encountered, and the reasons why it was suspended before sufficient evidence had been gained so as to adequately evaluate the program on its merits. It is believed that future events, spearheaded by a progressive resurgence of the American economy, will lead to renewed interest in the program and a lifting of its suspension When that occurs appropriate revisions to the program's procedures should be made, together with a requisite commitment of essential resources, in order to take advantage of the lessons learned in the all-too-brief experimental phase of the program as described in this report. Properly designed, conducted and adequately supported, the program should provide considerable return on the investments to consumers and to manufacturers of quality products. The overall administration of CPILP was provided by the Office of Product Standards, a policy arm and constituent operating unit of the Assistant Secretary of Commerce for Science and Technology. Technical support for CPILP was furnished by the National Bureau of Standards (particularly the Center for Consumer Product Technology) , a primary operating unit of the Office of the Assistant Secretary for Science and Technology. Howard I . Forman Deputy Assistant Secretary for Product Standards August 1979 9 s in o s- Q CO Table of Contents Executive Summary Page 1. Introduction 2. Background 3. The Development of CPILP 4. Selection and Labeling of Products 5. Labeling Efforts for Specific Products 5.1 Thermal Insulation for Homes 5.2 Smoke Detectors 5.3 Electric Irons 5.4 Luggage 5.5 Carpets 5.6 Vacuum Cleaners 5.7 Plumbing Fixtures and Fittings 5.8 Dry Cells and Batteries 5.9 Paint 6. Problems Encountered 7. Suspension of the Program 8. Summary and Recommendations 1 2 7 10 16 16 18 20 21 22 24 26 29 30 33 34 36 Appendix A Appendix B Appendix C Appendix D Appendix E Appendix F Appendix G Appendix H Appendix I Appendix J Proposed Operation and Procedures Procedures for a Voluntary Consumer Product Information Labeling Program Abstract of Program Procedures Consumer Product Information Labeling Program Brochures Summary Report of Letter Received Finding of Need to Label Thermal Insulation for Homes and Determination of Need for Inflationary Impact Statement Meetings Related to CPILP Study of Informative Labeling Proposed Specification for Labeling Thermal Insulation for Homes Suspension of the Consumer Product Information Labeling Program A-l B-l C-l D-l E-l F-l G-l H-l 1-1 J-l Executive Summary In the consumer product marketplace there are complex technical problems relating to the development of product standards and test methods, the evaluation of product performance, and the establishment of means by which consumers may compare the attributes of the various products available to them. The extent to which Federal Government programs should address these technical problems has been and still is the subject of controversy. Starting about fifteen years ago, the consumer product marketplace experienced an increase in the relative influence of consumers and consumer organizations. This influence was expressed in part through the passage of a series of Congressional bills addressing consumer problems. The Department of Commerce, and its National Bureau of Standards (NBS) became involved in problems related to consumer product technology, notable examples relating to product safety and product energy usage. The first complete outline for a DOC voluntary product performance labeling program was completed in November 19 72. Due to the energy crisis, this program was redirected towards energy efficiency of appliances, and the broader program was not reinitiated until the later part of 1975. The proposed procedures for the Voluntary Consumer Product Information Labeling Program (CPILP) were developed and published for public comment in the Federal Register on May 25, 1976. In response to the publication of the proposed procedures, seventy-five letters of comment were submitted by the public and twenty-two persons testified at hearings on the proposed program. The public comments did not cause any major revisions, therefore the final procedures, published on May 25, 1977, were substantially the same as the proposed procedures . Since the comments and hearings had shown some concern about the need for the program, the Department decided to initiate the program on an experimental pilot basis. This would provide an opportunity to learn how such a program could be most useful and to evaluate its acceptance by manufacturers and consumers for two products before a commitment to a continu- ing program was made. CPILP was intended to be a self support- ing program depending upon fees paid for the use of the labels. Since the pilot program was designed to be a learning experi- ence and an opportunity to evaluate the acceptance and use- fulness of the program, the procedures were amended to allow the Secretary of Commerce to suspend the fees, at least during the pilot period. Requests for products to be included in the labeling program were solicited from the general public (including consumers, manufacturers, distributors and other government agencies). Requests for a total of 145 different Droducts or product categories were suggested for inclusion in the program. Because of the time constraints of the pilot program, the possible products were limited to those for which test methods were thought to be available or for which it seemed important that they be labeled, even if incompletely, at an early date. Nine product classes were selected for further examination. These were: Carpeting Dry cell batteries Electric irons Home insulation Luggage Paint Plumbing fittings Smoke detectors Vacuum cleaners. Preliminary investigations were conducted on the feasibility of including the above product categories in the labeling program. However, on only two of the above products, thermal insulation and smoke detectors, was the decision made to proceed further than the preliminary investigations. The primary reason was the lack of sufficient or adequate test methods to make the performance labeling of the product mean- ingful . The Finding of Need to Label Thermal Insulation for Homes, was published in the Federal Register on December 14, 1977, and a Proposed Specification for such labeling was published on May 31, 1978. A Finding of Need to Label Residential Smoke Detectors was also submitted to the Department of Commerce. However, the decision to suspend CPILP was made before the Smoke Detector Finding of Need was published, and the Federal Register notice of the suspension of the program also included a notice withdrawing the proposed specification for thermal insulation. The original concept of a product labeling program emphasized the development and/or adaptation of test methods for rating the performance of the consumer products. To insure that these test methods would be acceptable to manufacturers and consumers, the test methods generally would be developed in a consensus mode. This consensus mode is a time consuming process. Because of the one-year pilot program limitation, ii test method development could not be permitted, and emphasis was placed on finding oroducts that were important to consumers and for which test methods were already available. No products were found which fully met these conditions. Also, for the program to be successful, a vigorous public education program was needed to publicize its existance and purpose, and methods would be required to evaluate the usefulness of the performance labeling of products to consumers. It was not possible to initiate these parts of the program during the pilot period. When it became apparent that it would be impossible to successfully complete the labeling of two products within the one-year pilot program, requests were made to extend the program to the end of fiscal year 1979. Although the request to extend the program was approved, funding was reduced to less than 30% of the amount requested. This amount would have marginally allowed for the completion of the labeling of two products, but would have been insufficient: to initiate any public education activity; to significantly extend the contacts with manufacturers; or to properly evalu- ate the progress, successes and failures of the program. Under these circumstances, it was decided that: 1. Efforts to develop new labeling specifications for specific products be discontinuted. 2. A summary and analysis of comments on the pro- posed labeling specification for thermal insulation for homes be completed. 3. An announcement suspending CPILP be published in the Federal Register. This notice should include a summary of accomplishments and problems of the pilot program. 4. A report be prepared to document the efforts of the program and to provide a useful basis for making any decisions regarding future Government efforts to provide performance labeling programs for consumer products. A notice formally suspending the program was published in the Federal Register on April 2, 1979. Based upon the limited experience with a few products, the following recommendations for any future voluntary effort to label performance characteristics of consumer products are made: iii 1. A primary concern must be the locating or developing of test methods for the various performance characteristics of interest. Both manufacturers and consumers should be involved in any development effort. Whenever practical, the needed test methods should be developed in conjunction with a recognized consensus standards developing organization (e.g. ANSI, ASTM, etc.). 2. Provision should be made at an early date to carry on a vigorous public education orogram. 3. Because of the relatively long period of time required to develop labeling specifications, gain manufacturer participation, and build up consumer usage, a voluntary labeling program should be allowed five years before being finally judged. Funding of the program, by whatever sources are deemed most appropriate, should be assured for at least that amount of time before the program is commenced. At the end of that period it is expected that a fair and objective evaluation of the merits of the program to both manufacturers and consumers could be made. 4. Close contacts with manufacturers must be encouraged, particularly with regard to test methods, methods of ratings and establishment of a schedule of fees. If the conduct of a program such as CPILP is not to be dependent upon public funding, reliance must be placed upon an equitable scheduling of fees with proven cost/benefit ratios acceptable to manufacturers. 5. Consumers and consumer advocate groups must be fully involved in all phases of the program, from product selection to program evaluation. IV 1. Introduction On May 25, 1977 , the Department of Commerce published Procedures for a Voluntary Consumer Product Information Labeling Program (CPILP) to become effective on June 24 of that year (42 FR 26647) . This program had the goal of making available to consumers, at the point of sale, infor- mation on consumer product performance in an understandable and useful form. The program was also expected to help educate consumers, distributors and retailers in the use of product performance information, to provide manufacturers with a means for conveying to the public the particular advantages of their products in a manner that would gain consumer acceptance and to help facilitate the making of informed decisions by consumers. The program was initiated due to the perceived difficulty that consumers have in making rational and accurate market- place decisions because of the lack of comparative, easily comprehensive information on important product performance characteristics at point of sale. Because about one- third of the witnesses who testified at the hearings held to determine whether to institute the program were opposed to it, the Department of Commerce decided to initiate this program on an experimental pilot basis. This approach was used to provide an opportunity to learn how such a program could be most useful and to evaluate its acceptance by manufacturers and consumers for two products before a commit- ment to a continuing program was made. It was intended to evaluate the program at the end of one year before deciding whether to continue it as a permanent program. Experience showed that a year did not allow sufficient time to canvass consumers, manufacturers and other interested parties: to determine which products should be selected as candidates for labeling under the program; to develop acceptable test procedures; to have the labeled products enter the marketplace; and then to evaluate the effectiveness of the program in terms of product performance and sales acceptance as perceived by manufacturers and consumers. The all too brief, pilot program did not permit time to develop test methods for objectively measuring product performance characteristics. Recognizing this problem, it became necessary to search for products that were of singu- larly significant interest to consumers, products whose manu- facturers could be expected to cooperate with the program and for which acceptable test methods for rating the most important performance characteristics already existed. This task proved to be formidable, and the above conditions were not completely met by any of the nine products that were examined in some depth. In particular, test methods that could be used to measure adequately the characteristics of interest and that were acceptable to most manufacturers and consumers generally were not available. It became evident that a more significant effort than had been expected would be required to provide such test methods. By the time the vear long pilot program was over it became clear that a minimum of about 5 years would be required to test the effectiveness and acceptance of the program. The economic pressures of the day were causing the Administration to cut back programs of long standing. It was not surprising, therefore, that the decision was made to suspend CPILP indefinitely. 2. Background Among the complexities of the consumer product marketplace are certain technical problems relating to the development of product standards and test methods, the evaluation of product performance, and the establishment of means by which both large-scale and individual consumers may knowledgeably compare the attributes of the various products available to them. The extent to which Government programs and activities should address these technical problems has been the subject of controversy for many years, and the debate still continues. In particular, the National Bureau of Standards (NBS) frequently has been criticized by members of the scientific community, government, industry, business and consumer organizations for being either too closely involved in, or too distantly withdrawn from (or sometimes both simultaneously) the technical problems of the marketplace. Some of the early controversies, described in some detail in Measures for Progress , A History of the National Bureau of Standards [1], were sufficiently traumatic to cause NBS to adopt a very cautious approach to consumer product related problems. Starting about fifteen years ago, the consumer product marketplace experienced an increase in the relative influence of consumers and consumer organizations. This influence was expressed in part through the passage of a series of bills addressing consumer problems and in the insertion of consumer- oriented provisions in bills addressing other national problems such as the energy shortage. For example, a landmark of consumer influence was the passage, after years of debate, of the Fair Packaging and Labeling Act in 1966. Other recent legislation that was influenced significantly by consumers includes the Child Protection Act (1966), Highway Safety Act (1966), National Commission on Product Safety (1967) , Fire Research and Safety Act (1968), Consumer Credit Protection Act (Truth in Lending) (1968), Child Protection and Toy Safety Act (1969), Public Health Cigarette Smoking Act (19 69), Poison Prevention Packaging Act (1970), Lead-Based Paint Elimination Act (1970), Environmental Protection Agency Act (19 70) , Motor Vehicle Information and Cost Savings Act (1972), Consumer Product Safety Act (1972), Noise Control Act (1972), Fire Prevention and Control Act (1974), Magnuson-Moss Warranty Act (1975), Energy Policy and Conservation Act (1975) , Energy Conservation and Production ^ct (1976), Consumer Goods Pricing Act (1977), and the National Energy Act (1978) . The defeat of the Agency for Consumer Advocacy Bill in 19 78 was interpreted by some as being a landmark of successful business-industry opposition to some aspects of this stream of consumer-oriented legislation. Although the defeat of the Consumer Advocacy Bill was a major set-back for the consumer movement, it is anticipated that the introduction of donsumer-oriented legislation in the Congress will continue. The flow of consumer-oriented legislation resulted in increased interaction between Federal agencies and other participants in marketplace activities. The Department of Commerce, through NBS, became increasingly involved in problems related to consumer product technology, particularly with regard to product safety and product energy usage. This work included working closelv with other agencies, particularly regulatorv agencies, in the development of test methodologies. This involvement increased to the point where it became practicable and desirable to establish in 1974 a Center for Consumer Product Technology within NBS. The function of the Center was to manage the various consumer product related programs and to attempt to anticipate future developments in that program area. It was within this general framework of legislated responsibilities in consumer product technology that the Department became involved in consumer product performance labeling. The Origin of CPILP . The first of the specific events that led to the development of CPILP was President Nixon's consumer message of October 30, 1969. That message, the content of which had been coordinated with the Department of Commerce, contained the following passage: "No matter how alert and resourceful a purchaser may be, he is relatively helpless unless he has adequate, trustworthy information about the product he is considering and knows what to make of that information. The fullest product description is useless if a consumer lacks the understanding or the will to use it." In support of this passage, the Administration in 1969 introduced in the 91st Congress the first of a series of consumer product test method bills. Similar bills were introduced in each succeeding Congress. None of these bills has passed. The various consumer product test method bills introduced were intended to require that consumer product performance test methods be developed and that the product performance measure- ments made through the use of these test methods be furnished to consumers by various means -- chiefly by product labeling. The bills usually prescribed a major role for NBS in the development of the needed test methods. If passed, some of the bills would have resulted in the establishment of voluntary labeling programs, while others would have made such labeling mandatory. Hearings were held in connection with the consideration of some of the bills. Oficials of the Department testified at these hearings, generally supporting the idea of developing needed consumer product performance test methods and providing consumers with objective product performance information. The Department consistently favored the concept of voluntary labeling programs as opposed to mandatory programs. The testimony of the Department with regard to product performance labeling was based on studies of programs existing at that time. In particular, several European voluntary programs appeared to be oromising: these are described in detail in European Informative Labeling [2] and Consumer Information Handbook: Europe and North America [ 3] , books which became available in 1973 and 1974. The Department, particularly NBS, corresponded with the agencies responsible for the major European programs, studied available literature and discussed performance labeling problems with a number of consultants. Existing Federal labeling programs, special- purpose rather than general product performance labeling programs, were also examined. Many of these were described concisely in Background Document for Product Noise Labeling [4] . These studies resulted in a concept for the type of product performance labeling program suitable for use in the United States, if any such program were to be adopted. Even after the consumer product test method bills failed to pass in the 91st and 92nd Congresses, interest in such programs remained high at the Department of Commerce. In June, 1972, the DoC General Counsel advised the Secretary that, in his opinion, DoC had sufficient authority to carry out a voluntary consumer product Labeling program without 4 special legislation. He recommended that such a program be undertaken, and the Assistant Secretary for Science and Technology supported his recommendation. At NBS , the study of performance labeling programs continued, with the first outline for a DoC program being completed in November, 19 72. Appliance Energy Labeling . As plans for a possible labeling program were being developed, the energy crisis came into being and caused a rethinking of program priorities. President Nixon's Energy Message of April, 1973, which had been coordinated with DoC, directed that DoC develop a voluntary program for the labeling of household appliances and equipment with respect to their energy efficiency. The existing program plans were revised to meet this new objective. The appliance industry cooperated fully in the development and implementation of the appliance energy labeling program. The program procedures were developed quickly and room air conditioners, for which energy usage measurements were already published by a trade association, were labeled within about one year. The labeling of other products progressed more slowly. The schedule of major documents published was as follows: Date Published in Federal Register DOCUMENT PROPOSED DOCUMENT ^INAL DOCUMENT Program procedures Room air conditioner labeling Refrigerator labeling Refrigerator-freezer labeling Freezer labeling Water heater labeling Clothes dryer labeling 6-5-73 1-31-74 12-31-74 12-31-74 12-31-74 8-14-75 12-12-75 10-26-73 5-1-74 8-1-75 8-1-75 8-1-75 Not published Not published The final procedures for this program constitute 15 CFR Part 9. Letters received in response to publication of the proposed procedures, and an analysis of these letters, are available for inspection or copying in the DoC Central Reference and Records Inspection Facility, Room 5317, Main Commerce Building, 14th Street between E Street and Constitution Avenue NW, Washington, D.C. 20230. Further detail on the initial operation of the program is provided in Voluntary Labeling Program for Household Appliances and Equipment to Effect Energy Conservation; Annual Report for Calendar Year 19 74 [5] . In March, 1975, a related voluntary appliance energy efficiency program that did not involve labeling was also initiated by the Department of Commerce. This program, which provided efficiency targets for manufacturers, was largely based on information developed during the course of the voluntary labeling program. During 1975, proposed efficiency targets for twelve major appliances were published in the Federal Register. This program was superseded by a mandatory program, and was therefore terminated on April 5, 19 76. A public docket on this program is available for inspection or copying at the DoC Central Reference and Records Inspection Facility at the address previously provided. The passage of the Energy Policy and Conservation Act (1975) and the Energy Conservation and Production Act (1976) by the 94th Congress established requirements that mandatory appliance labeling and appliance efficiency programs be developed and administered by the Federal Trade Commission and the Federal Energy Administration (now Department of Energy) respectively. In April, 19 76, it was announced that the voluntary energy efficiency program was rescinded and that the voluntary energy labeling program would be maintained only until it had been supplanted by the required mandatory program. However, the mandatory programs, which are still under development, are not patterned directly after the DoC/NBS programs which were supported by the Appliance Industry. Many aspects of the new programs have been and are being criticized and, in fact, some of the program requirements were revised with passage of the National Energy Act (1978) . A Decision for CPILP. Though the voluntary appliance energy programs had to be abandoned, the favorable industry response to those programs increased the Department's interest in a more general voluntary consumer product performance labeling program. A new outline for a possible voluntary DoC/NBS program was completed in September, 1975, and a draft initiative for the program was submitted for aoproval in November, 19 75. In the meantime, a new consumer product test method bill detailing a mandatory labeling program was introduced in the 9 4th Congress. DoC officials testified on that bill in November, 1975. However, this bill did not pass, and the decision was made to initiate a voluntary DoC/NBS program, provided that adequate public support could be demonstrated. 3. The Development of CPILP The Concept in 1975 . The consumer product performance information labeling program envisioned by the Department of Commerce in 19 75 was patterned largely after the European -- particularly the Swedish and German — programs. Only those performance characteristics measurable by objective means would be shown on labels, existing standards and test methods would be used wherever possible, manufacturers would be responsible for measuring the performance of their own products and for the accuracy of those measurements, and there would be no minimum performance levels imposed by the labeling program. Labeling specifications were to be developed by the Department of Commerce with the assistance and coopera- tion of all interested parties, including consumers. The DoC program would not cover food and drugs, automobiles, or other products already covered by comprehensive labeling programs or regulations of other Government agencies. The penalty for mislabeling under the program would be removal of the guilty party from the program, after due consideration. However, parties who mislabeled might also be susceptible to legal action, e.g. by the Federal Trade Commission. A number of questions about the program still existed. For example, should the program be considered a general benefit for all consumers, to be supported by general funds, or should it be considered a particular benefit only for the manufacturers and consumers of labeled products, and therefore be supported by product labeling fees? z^nd who should select the products to be labeled, (a) the program administrators, or (b) an advisory committee of manufacturers, consumers, and other interested parties? Also, it was realized that although the benefits of the development and use of standardized per- formance measurements were being demonstrated in the market- place every day, the need for a Federal labeling program of this type had not been proven conclusively. It was felt that the public should have ample opportunity to comment on such questions. Development of the Procedures . Proposed procedures for the Voluntary Consumer Product Information Labeling Program (CPILP) were developed and published for public comment in the Federal Register on May 25, 1976 (41 FR 21389, see Appendix A) . The procedures provided for the establishment of fees for labeling. The use of an advisory committee to select products to be labeled was not planned. The proposed procedures were accompanied by a notice listing several areas in which comments would be particularly appreciated. In addition, public hearings were held in Los Angeles, Chicago, and Washington, D.C. in June, 1976, to provide further opportunity for public comment. The hearings were chaired by the Assistant Secretary for Science and Technology. In response to the publication of the proposed procedures, seventy-five letters of comment were submitted bv the public and twenty-two persons testified at the hearings. The categories of respondents and the principal issues they discussed are shown in Table 1. The comments are summarized and analyzed in Summary and Analysis of Public Comments on Proposed Procedures for a Voluntary Consumer Product Information Labeling Program [6]. The letters and the analysis are avail- able for inspection or copying in the DoC Central Reference and Records Inspection Facility at the address previously provided. The most significant aspect of the public comment was the divergence of opinion as to whether CPILP should be initiated. In general, large corporations and trade associations opposed initiation of the program. These organizations, sensitive to the manner in which the voluntary appliance energy labeling program had been replaced by a program mandated by legislation, protested that initiation of a voluntary general labeling program might pave the way for initiation of a mandatory program. Consumers, consumer organizations, smaller manu- facturers, and government agencies generally favored initia- tion of the proposed voluntary program. With regard to the actual provisions of the procedures, the Dublic comment did not indicate that any major revisions were required. Therefore, the final procedures were not substantially different from the proposed procedures . In 1976 and early 1977, organizational and personnel changes were made at DoC and NBS that brought a number of new people into active involvement with the program. These changes, some of which were occasioned by the results of the 19 76 general election, necessarily delayed the progress of CPILP and resulted in the reexamination of some of its structure. When the final program procedures were approved in May, 19 77, urogram operation was approved on a one-year pilot basis and only six of the originally planned twenty-four personnel slots became available. During the pilot program, two consumer products were to be labeled. Since test methods and product labeling specifications could not be developed within that time frame, this meant that initiallv only products for which test methods already existed could be labeled. The thrust of the program was thus changed from one of developing needed test methods to one of deploying labels as quickly as possible based on existing test methods. The final procedures and the accompany- ing notice were published in the Federal Register on May 25, 1977, (42 FR 26647) exactly one year after the proposed pro- cedures had been published (See Appendix B) . >i U O tn T3 cD 0) -P -p i W cd x> iJ T3 CQ C »• < to H d. <1) CO 3 CD (0 « 10 H *M O -H 10 u o, CD -H XI £ c 3 H 2 H 04 c uiejcBojd Butjo^tuow 3 jog s9jnp3ooJd "H S88J SuxqsTiqB^sa go poqisw 'O oq s;ijau3g -3 uoxq.eonpa .iauinsuoo oq saqoeciddv *3 su6xsaa xaqeq jo spoq^aw *a pajiaAoo eq oq sqonpojd BuT^oaxss jo spoq^aw '0 AqT"[iqexTPAV pup AqxxenO 'aoTJj jonpoad uo qoaiig *a uiejboJd pasodoJd aq:, jioj paaN *V" CO iH •H H <0 tn «x> V£> to c O •H ■P <0 N •H C »0 tn O u CD £ P CO C o u CM CM CO U CD •H <0 -P o (N O IT) O f) oo in cn o m CN CN CO J-l 0) 4-» O <0 c «0 2 CN ^ CN ** *-' rH CO CD •H M O P flj V-i O .Q «0 CO C o •H -P *J •H o o to CO < CD ■X3 O O "3> O rH O rH rH O T r-i O o o «* CN rH TT to c o •H -p rd N •H c Cn U O C7» c -H -P rH CO C O u tr> CO O P O CN ro vd rH CN ^ 00 CN , Office of Management and Budget Circular No. A-107 dated January 28, 1975, and De- partment of Commerce Administrative Order 218-6 dated September 12, 1975. and it has been determined that the pro- mulgation of these procedures will have no major inflationary impact. Each proj- ect to develop a Performance Informa- tion Labeling Specification initiated un- der these procedures to effect the label- ing of a specific class of consumer prod- uct will be carefully examined and evaluated to ascertain whether such project would have a major inflationary impact under the criteria described in the above referenced Executive Order, Office of Management and Budget Cir- cular, and Department of Commerce Ad- ministrative Order. Issued: May 19, 1977. Jordan J. Baruch, Assistant Secretary for Science and Technology. 16.6 16.7 16.8 16.9 16 10 16.11 16.12 16.13 Part 16 is added to Title 15 CFR to read as follows: Sec. 16.1 Purpose. 16.2 Description and goal of program. 16.3 Definitions. 16.4 Finding of need to establish a speci- fication for labeling a consumer product. 16 5 Development of performance informa- tion labeling specifications. Establishment of fees and charges. Participation in program. Termination of participation. Rules governing designated agents. The Department of Commerce mark. Amendment or revision of a perform- ance information labeling speci- fication. Consumer education. Coordination with State and local programs. 16.14. Annual report. Authority: Sec. 2, 31 Stat. 1449. as amend- ed: sec. 1, 64 Stat. 371; (15 U.S.C. 272); Re- organization Plan No. 3 of 1946, Part VI. § 16.1 Purpose. The purpose of this part is to establish procedures under which a voluntary con- sumer product information labeling pro- gram administered by the Department of Commerce will function. § 16.2 Description and goal of program. (a) The Department's Voluntary Con- sumer Product Information Labeling Program makes available to consumers, at the point of sale, information on con- sumer product performance in an under- standable and useful form so as to facil- itate accurate consumer purchasing de- cisions and enhance consumer satisfac- tion. It also educates consumers, distrib- utors and retailers in the use of the product performance information dis- played and provides manufacturers and other persons who participate in the pro- gram with an opportunity to convey to the public the particular advantages of their products. These objectives are ac- complished by: 1. Selecting or developing standardized test methods by which selected product performance characteristics can be measured; 2. Developing labeling methods by which information concerning product performance can be transmitted in use- ful form to consumers at the point of sale; 3. Encouraging manufacturers and other participants in the program volun- tarily to test and label their products ac- cording to the selected or developed methods; and 4. Encouraging consumers through various informational and educational programs to utilize the product perform- ance information provided. (b) The program involves voluntary labeling by enrolled participants of selected categories of consumer products with information concerning selected performance characteristics of those products. The performance characteris- tics selected are those that are of demon- strable importance to consumers, that consumers cannot evaluate through mere inspection of the product, and that can be measured objectively and re- ported understandably to consumers. The consumer products covered include those for which Incorrect purchase de- cision can result in financial loss, dis- satisfaction, or inconvenience. The pro- gram seeks to avoid the duplication of other Federal programs under which performance characteristics are labeled by exempting those performance char- acteristics from this program. (c) For selected categories of con- sumer products, the program includes advertising guidelines covering situations where quantitative performance values are stated in advertising or where quali- tative comparisions are made of the per- formance of different products. § 16.3 Definitions. (a) The term "Secretary" means the Secretary of Commerce or her designee. (b) The term "consumer" means the first person who purchases a consumer product for purposes other than resale. (c) The term "participant" means a manufacturer, assembler or private brand labeler of consumer products or an importer of such products for resale and who participates in the program. The term "consumer product" means any article produced or distrib- uted for sale to a consumer for the use, consumption, or enjoyment of such con- sumer. The term does not include prod- ucts customarily intended primarily for business, commercial, or industrial use. (e» The term "person" means an in- dividual; a manufacturer; distributor; retailer; importer; private brand labeler; government agency at the Federal (in- cluding any agency of the Department of Commerce), State and local level; consumer organization; trade associa- tion; standards writing body; profes- sional society; testing laboratory; or ed- ucational institution. (f) The term "performance charac- teristic" means a performance charac- teristic of a consumer product that can be measured in an objective manner with respect to a given consumer product. (g) The term "Specification" means a Performance Information Labeling Specification developed under § 16.5. of this section, who has been desig- nated by the Secretary to carry out ap- propriate operational procedures on be- half of more than one participant in this program in accordance with rules set out under § 16.9. § 16.4 Finding of need to establish a specification for labeling a consumer product. (a) Any person may request the Sec- retary to find that there is a need to label a particular consumer product with information concerning one or more spe- cific performance characteristics of that product. (b) Such a request shall be in writing and will, to the extent practicable, in- clude the following information: 1. Identification of the consumer product; B-2 2. Extent that the product identified In subparagraph (1) of this paragraph is used by the public and, if known, what the production or sales volume is of such product; 3. Nature and extent of difficulty ex- perienced by consumers in making in- formed purchase decisions because of a lack of knowledge regarding the per- formance characteristics of the identified consumer product; 4. Potential or actual loss to consum- ers as a result of an incorrect decision based on an inadequate understanding of the performance characteristics of the identified consumer product; 5. Extent of incidence of consumer complaints arising from or reasonably traceable to lack of knowledge regarding the performance characteristics of the identified consumer product; 6. If known, whether there currently exist test methods which could be used to test the performance characteristics of the identified consumer product and an identification of those test methods; (7) Reasons why it is felt, in cases where existing test methods are identi- fied in responding to subparagraph (6) of this paragraph, that such test meth- ods are suitable for making objective measurements of the performance char- acteristics of the identified consumer product; and (8) Estimated cost to participants to test and label the product. The Secretary may ask for more information to support a request made under paragraph (a) of this section if she feels it is necessary to do so, or, if she deems it to be in the public interest, may develop such information herself as by consultation on a one-time basis with consumers, consumer organizations, and others. The Secretary shall act expedi- tiously on all requests and shall notify the requester of her decision in writing. If the Secretary determines that there is no need to establish a Specification for labeling the requested consumer product performance characteristics, or because of a lack of resources, she will decline to act further on the request. In those in- stances where the Secretary declines a request, she shall state the reasons for so declining. (d) If the Secretary finds that a need exists to establish a Specification for labeling a consumer product under this program, she shall publish a notice in the Federal Register setting out such finding and its basis and stating that she is developing a proposed Specification in accordance with § 16.5. § 16.5 Development of performance in- formation labeling Specifications. (a) If the Secretary makes a finding of need pursuant to § 16.4, she will pub- lish a proposed Performance Informa- tion Labeling Specification in the Fed- eral Register with a notice giving the complete text of the proposed Specifica- tion and any other pertinent informa- tion. The notice will invite any interested person to submit written comments on the proposed Specification within 45 days after its publication in the Federal Register, unless another time limit is provided by the Secretary. Interested persons wanting to express their views in an informal hearing may do so, if within 15 days after the proposed Specification is published in the Federal Register, they request the Secretary to hold a hearing. Such informal hearings shall be held so as to give all interested per- sons an opportunity for the oral pres- entation of data, views, or arguments in addition to the opportunity to make written submissions. Notice of such hear- ings shall be published in the Federal Register. A transcript shall be kept of any oral presentations. (b) Each Specification shall as a mini- mum include: (1) A description of the performance characteristics of the consumer product covered ; (2) An 'identification by reference of the test methods to be used in measur- ing the performance characteristics. The test methods, where they exist and are deemed appropriate for inclusion in the particular Specification involved, shall be those which are described in nationally- recognized voluntary standards. Where appropriate test methods do not exist, they will be developed by the Department of Commerce in cooperation with inter- ested parties and set out in full in the Specification; (3) A prototype label and directions for displaying the label on or with the consumer product concerned. Such di- rections will not prohibit the display of additional information by the partici- pant on space adjacent to the marked boundaries of the label: and (4) Conditions of participation. (c) The Secretary, after consideration of all written and oral comments and other materials received in accordance with paragraph (a) of this section, shall publish in the Federal Register within 30 days after the final date for receipt of comments, or as soon as practicable thereafter, a notice either: (1) Giving the complete text of a final Specification, including conditions of use, and stating that any prospective partici- pant in the program desiring voluntarily to use the Department of Commerce Mark developed under § 16.10 must ad- vise the Department of Commerce; or (2) Stating that the proposed Specifi- cation will be further developed before final publication; or (3) Withdrawing the proposed Specifi- cation from further consideration. § 16.6 Establishment of fees and charges. (a) The Secretary in conjunction with the use of the Working Capital Fund of the National Bureau of Standards, as authorized under section 12 of the Act of March 3, 1901, as amended (15 U.S.C. 278b), for this program, shall establish fees and charges for use of the Depart- ment of Commerce Label and Mark on each product. Such fees and charges shall be related to the number of units of products labeled, where appropriate. The fees and charges established by the Sec- retary, which may be revised by her when she deems it appropriate to do so, shall be in amounts calculated to make the operation of this program as self-suffi- cient as reasonable. A separate notice will be published in the Federal Reg- ister simultaneously with the notice of each proposed Specification referred to in § 16.5(a). Such notice will set out a schedule of estimated fees and charges the Secretary proposes to establish. The notice would be furnished for informa- tional and guidance purposes only in or- der that the public may evaluate the proposed Specification in light of the expected fees to be charged. (b) At such time as the Secretary pub- lishes the notice announcing the final Specification referred to in § 16.5(c) d> , she shall simultaneously publish a sep- arate notice in the Federal Register set- ting forth the final schedule of fees that will be charged participants in the pro- gram. The effective date of such final schedule of fees shall be the same as the date on which the final Specification takes effect. (c) Revisions, if any, to the fees and charges established by the Secretary un- der paragraph (b) of this section shall be published in subsequent Federal Reg- ister notices and shall take effect not less than thirty (30) days after the date of publication of such notice. § 16.7 Participation in Program. (a) Any manufacturer, assembler, or private brand labeler of consumer prod- ucts, or importer of such products for re- sale, desiring to participate in this pro- gram will so notify the Secretary. The notification will identify the particular Specification to be used and the prospec- tive participant's identification and model numbers for the products to be labeled. The notification must include a statement that if accepted as a partici- pant in the program by the Secretary, the prospective participant will: (1) Abide by all conditions imposed by these procedures: (2) Abide by the conditions contained in the Specification, as prescribed in paragraph (d) of this section; (3) Pay the fees and charges estar lished by the Secretary; and (4) Desist from using the Department of Commerce Label and Mark if his par- ticipation is terminated under § 16.8. (b) The Secretary shall act expedi- tiously on all requests to participate in the program and shall notify each pros- pective participant of her decision in writing. In those Instances whfre the Secretary declines a request, c>'ie shall state the reasons for so declining. (c) If a prospective participant seek- ing to participate in the program is noti- fied by the Secretary that she proposes to deny that prospective participant the right to participate, that prospective participant shall have thirty (30) days from the receipt of such notification to request a hearing under the provisions of 5 U.S.C. 556. The Secretary's proposed denial shall become final through the is- suance of a written decision to such pro- spective participant in the event that he does not appeal such notification by the end of the thirty (30) day period. If how- ever, such prospective participant re- quests a hearing within that thirty (30) day period, the Secretary's proposed de- nial shall be stayed pending the outcome of the hearing held pursuant to 5 U.S.C. 556. (d) The conditions set out in each Specification will include, but not be lim- ited to, the following : B-3 (1) Prior to the use of a Label, the participant will make or have made the measurements to obtain the information required for inclusion on the Label and, if requested, will forward within 30 days such measurement data to the Secretary. Such measurement data will be kept on file by the participant or his agent for two years after that product is no longer manufactured unless otherwise provided in the Specification. (2) The participant will describe the test results on the Label as prescribed in the Specification. (3) The participant will display or ar- range to display, in accordance with the appropriate Specification, the Label on or with each individual product of the type covered except for units exported from the U.S. Participants who utilize more than one brand name may par- ticipate by labeling some or all of the brand names. All models with the same brand name must be included in the pro- gram unless they are for export only. (4) The participant agrees at his ex- pense to comply with any reasonable re- quest of the Secretary to have consumer products manufactured, assembled, im- ported, or privately brand labeled by him tested to determine that testing has been done according to the relevant Specifica- tion. (5) Participants may reproduce the Department of Commerce Label and Mark in advertising: Provided, That the entire Label, complete with all informa- t.ion required to be displayed at the point of retail sale, is shown legibly and is not combined or associated directly with any other mark or logo. § 16.8 Termination of participation. (a» The Secretary upon finding that a participant is not complying with the conditions set out in these procedures or in a Specification may terminate upon 30 days notice the participant's right to con- tinue his participation in the program: Provided, That the participant shall first be given an opportunity to show cause why the participation should not be terminated. (b) Upon receipt of a notice from the Secretary of the proposed termination, which notice shall set forth the reasons for such proposed termination, the par- ticipant shall have thirty (30) days from the date of receipt of such notification to request a hearing under the provisions of 5 U.S.C. 556. The Secretary's proposed termination shall become final through the issuance of a written decision to the participant in the event such participant does not appeal the proposed termination within the thirty (30) day period. If, however, the participant requests a hear- ing within the thirty (30) day period, the Secretary's proposed termination shall be stayed pending the outcome of the hearing held pursuant to 5 U.S.C. 556. (c) A participant may at any time terminate his participation and respon- sibilities under this program with regard to a specific type of product by giving written notice to the Secretary that he has discontinued use of the Department of Commerce Label and Mark for all con- sumer products of the type Involved. § 16.9 Rules Governing Designated Agents. (a) The following rules, requirements and tasks shall be applicable with respect to the seeking of designated agent status and the performance of that role after such status has been obtained. Each per- son desiring to be designated as a des- ignated agent under this program shall: (1) Make written application to the Secretary; (2) Provide appropriate information showing his qualifications to represent members within a given product area and that more than one prospective par- ticipant in that product area is agreeable to such representation; and (3) Agree to service any participant in this program in the agent's cognizant product area whether or not such par- ticipant is a member of the organization or body which that agent represents. (b) The Secretary may require a per- son seeking designated agent status to supply further information before grant- ing such status to that person. The Sec- retary will notify each person seeking designated agent status, in writing, as expeditiously as possible after evaluat- ing such person's application. (c) Each person granted designated agent status shall : (1) Provide the Secretary with a list of the participants that the designated agent services under the program. The Secretary shall also be provided an up- dated list as soon thereafter as may be practicable whenever there are any changes in the list ; (2) Collect fees and charges from the participants serviced under this program, consolidate such sums, and transmit those fees and charges required under § 16.6 to the Secretary; (3) Distribute Department of Com- merce Marks developed under § 16.10 or Instructions for the printing of such Marks to the participants that the desig- nated agent services under this program; (4) Gather and consolidate such sta- tistical information as may be required by the Secretary from individual partici- pants serviced; (5) Provide the Secretary with reports, including the consolidated statistical in- formation referred to in subparagraph (4) of this paragraph, as may be called for by her, relative to the activities of the participants the designated agent is servicing; and (6) Perform any additional tasks mutually agreed upon by the designated agent and the Secretary. (d) If a person seeking designated agent status is notified by the Secretary that she proposes to deny that person such status, that person shall have thirty (30) days from the date of receipt of such notification to request a hearing under the provisions of 5 U.S.C. 556. The Secretary's proposed denial shall become final through the issuance of a written decision to such person in the event that he does not appeal such notification by the end of that thirty (30) day period. If, however, such person requests a hear- ing within that thirty (30) day period, the Secretary proposed denial shall be stayed pending the-outcome of the hear- ing held pursuant to 5 U.S.C. 556. (e) If the Secretary finds that a desig- nated agent has violated the terms of paragraph (c) of this section, she may, after consultation with such designated agent, notify such person that she pro- poses to revoke his status as a designated agent. (f ) Upon receipt of a notice from the Secretary of the proposed revocation, which notice shall set forth the reasons for such proposed revocation, the desig- nated agent shall have thirty (30) days from the date of receipt of such notifica- tion to request a hearing under the pro- visions of U.S.C. 556. The Secretary's proposed revocation shall become final through the issuance of a written decision to the designated agent in the event such designated agent does not appeal the pro- posed revocation within that thirty (30) day period. If, however, the designated agent requests a hearing within that thirty (30) day period, the Secretary's proposed revocation shall be stayed pending the outcome of the hearing held pursuant to 5 U.S.C. 556. § 16.10 The Department of Commerce Mark. The Department of Commerce shall develop a Mark which shall be registered in the U.S. Patent and Trademark Of- fice under 15 U.S.C. 1054 for use on each Label described in a Specification. § 16.11 Amendment or Revision of a Performance Information Labeling Specification. The Secretary may by order amend or revise any Specification published under § 16.5. The procedure applicable to the establishment of a Specification under § 16.5 shall be followed in amending or revising such Specification. Such amend- ment or revision shall not apply to con- sumer products manufactured prior to the effective date of the amendment or revision. §16.12 Consumer Education. The Secretary, in close cooperation and coordination with interested Govern- ment agencies, appropriate trade associ- ations and industry members, consumer organizations, an other interested per- sons shall carry out a program to edu- cate consumers relative to the signifi- cance of the labeling program. Some ele- ments oi Li'.is prog im shall also be directed toward informing retailers and other interested groups about the program. § 16.13 Coordination with State and Local Programs. The Secretary will establish and main- tain an active program of communica- tion with appropriate State and local government offices and agencies and will furnish and make available information and assistance that will promote uni- formity in State and local programs for the labeling of performance characteris- tics of consumer products. §16.14 Annual Report. The Secretary will prepare an annual report of activities under the program, including an evaluation of the program and a list of participants, designated agents, and types of consumer products covered. (FR Doc. 77-14851 Piled 5-20-77:3:00 pm] B-4 57686 RULES AND REGULATIONS [3510-18] Title 15— Commerce and Foreign Trade SUBTITLE A— OFFICE OF THE SECRETARY OF COMMERCE PART 16— PROCEDURES FOR A VOLUN- TARY CONSUMER PRODUCT INFORMA- TION LABELING PROGRAM Amendment to Authorize the Secretary to Suspend Fees and Charges AGENCY: Assistant Secretary of Com- merce for Science and Technology, Com- merce. ACTION: Rule. SUMMARY : This document amends the procedures for the Voluntary Consumer Product Information Labeling Program to authorize the Secretary at any time to suspend for any length of time the requirement for her to establish fees and charges for participation in the program. This amendment will provide the Secre- tary with greater flexibility to encourage participation by manufacturers and others in this program. EFFECTIVE DATE: December 5, 1977. FOR FURTHER INFORMATION CON- TACT: Dr. Howard I. Forman, Deputy Assist- ant Secretary for Product Standards, Room 3876, U.S. Department of Com- merce, Washington, D.C. 20230, 202- 377-3221. SUPPLEMENTARY INFORMATION: On May 25, 1977, the Department of Commerce announced in the Federal Register (42 FR 26647) procedures un- der which a Voluntary Consumer Prod- uct Information Labeling Program ad- ministered by the Department will func- tion. The Department determined that the program would be instituted on a limited pilot project basis. Section 16.6 (a) of the procedures provides that the Secretary shall establish fees and oharges for use of the Department of Commerce Label and Mark on each product. On August 30, 1977, the Department announced in the Federal Register (42 FR 43641) that, upon further study of the need to establish such fees and charges, it had been determined that it would be in the public interest to dis- pense with all fees and charges at least for the duration of the limited pilot proj- ect in order to encourage participation by manufacturers in the program. In order to provide the Secretary with au- thority to suspend the fees and charges required by I 16.6(a) of the procedures, a proposed amendment was published in the Federal Register (42 FR 43641, Au- gust 30, 1977). Interested persons were invited to submit written comments on the proposed amendment on or before September 29, 1977. Comments concerning the proposed amendment were received from two sources. The first of these was submitted by the Office of Consumer Affairs, De- partment of Health, Education, and Welfare, which stated support for the proposed amendment and offered certain suggestions for the Department's con- sideration that might additionally in- crease industry acceptance of the pro- gram. These suggestions were not di- rected toward the proposed amendment : however, the Department may consider them in its continuing review of the pro- gram. The second comment was provided b.v Electrical Testing Laboratories, Inc (ETL), New York, N.Y. ETL »tated op- position to the proposed amendment be- cause it would increase the amount of taxpayer's money used to support a pro- gram that ETL considers competitive with available existing programs. ETL stated that the proposed amendment represents the utilization of taxpayer's money to subsidize programs that are competitive with existing, available pro- grams. After careful consideration, the Department has determined that if the Procedures for the Voluntary Consumer Product Information Labeling Program (CPILP) provide the Secretary with au- thority to suspend fees and charges, the public interest will be served in appro- priate cases by encouraging companies to participate in the program who would not do so if they had to pay such fees and charges. The Department does not believe that this program will compete with existing programs, but that it will operate in conjunction with such pro- grams. Therefore, the comment by ETL is not considered persuasive. Copies of the two letters of comment received and a summary and analysis of these letters are available for public in- spection and copying in the Depart- ment's Central Reference and Records Inspection Facility, Room 5317, Main Commerce Building, 14th Street between E Street and Constitution Avenue NW.. Washington, D.C. 20230. 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CJ I plan to write a letter suggesting that Comments be labeled. {insert name ol product) YOUR NAME ADDRESS _ (STREET) (CITY AND STATE) D-2 (ZIP CODE) LU 8 u. O E UJ Q d .JO 83 "!*, \ 'V'jotfi**^ / 3ivu >nna uvw ssvio auiHi 30H3WWOO dO iN3rtiHVd3Q S Tl QlVd S33d ONV 30VJ.SOd 00£$ 'sen aiBAiJd ssaNisns oezoz oa '< spjepueis i»np' 30U3WWOO JO IN3SN1& joj Ajjeu©d IVIOWdO jO)6umseM >ij to WMJJO vd3a -sn £ Place Stamp Here Consumer Product Information Labeling Program U.S. DEPARTMENT OF COMMERCE % Office of Product Standards Washington, D.C. 20230 D-3 °> ©2 TJ J2. f 0§3ii © 3 =" CO TJC 8 CD O Q. O Q.CD O fi> Z£ C -i -* r\ rs O ■■+ o o o 5"D o => - 9- c 3" CD sf o N CD Q. © 2.Q.O TJ != © © 5, cd 3L " __ CD 2! = o 3 © H OCQ CD © O Z©TJ 03 O CO ia = — o' w ODco ©. 2 pr© S°2 co cr CCD-D O 3 .3, ^° ° 3 © » 0-0 = SB „ ° =; o cd Q.3 w «. -^ 3" 2 © 03 o7 toc- ""■ CD &H.3 CO ~jz ~ ~ 3 cd M 5,© 3 £0 O Q.O ? O C - © 3 -"■i" U 3-c O © 3P |M » 3 CQ CD ? 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H 3 © 3 ©£ ^2 _3.o ^3 CO X © TJ O Q. 3 Q y-\ Sr /-* 2.CQ i <2.3! -3- > 3 R*3 © J 3 5 © — "i — o © O 3 E © 3 it 5 3 •o £c5 ©"< filing |iis.i Ss?^oT O. =: -* 03 O 3 ^ TJ © -1 ■-32CD5 ? ® a ■? - © ^ o o m — © ii. -* CO -© =*-TJ cr© o) -•© - 03 W © 3 CT §f -Ik 2 o«Q 3 3- 3 ^ 3 a © fi> "i O ■5" 9) 3 » 31 O « PLEASE RETURN THIS CARD VOLUNTARY CONSUMER PRODUCT INFORMATION LABELING PROGRAM check appropriate boxes □ We support the program in concept. □ We may be interested in participating in the program. □ Please send us more information. Name Position Affiliation Address _ Telephone D.4 Appendix E Summary Report of Letters Received by the Voluntary Consumer Product Information Labeling Program Report Period: June 24, 1977 - June 30, 1978 Date Prepared: July 1978 Prepared by: J. J. Persensky J. L. Gagnon E-l On June 24, 1977, the Voluntary Consumer Product Information Labeling Program was formally initiated by announcement in the Federal Register . The procedures stated that: "1116.4(a) Any person may request the Secretary to find that there is a need to label a particular product with information concerning one or more specific performance characteristics of that product. (b) Such request shall be in writing and will, to the extent practicable, include the following information ..." In addition to the announcement in the Federal Register other means of informing "persons" of their right to request the labeling procedures existed. These were: 1. News Releases 2. Direct distribution of program brochures 3. Personal contacts 4. Distribution of program brochures through consumer groups . E-2 A file of the letters received by the program has been established. Responses to all letters have been processed by either the Office of Product Standards or the Center for Consumer Product Technology. Reports detailing the requests received during the periods June - December 1977 and June 1977 - March 1978 were submitted in January and April 19 78 respectively. The present report details requests received during the period June 24, 1977 through June 30 , 19 78. Data Summarv During the period June 24, 1977 through June 30, 1978, a total of 1375 letters were received. A total of 145 different products or product categories (e.g. automotive accessories, food, appliances, etc.) were suggested for inclusion in the program. There were 496 requests for products or product categories to be labeled. Fifty-five of the letters included requests for more than one product. Of the total letters, ' 1071 were requests for information only. The other letters were requests to include products in the program or product and information requests. E-3 The product request letters were tabulated in categories by author. Fifteen author categories were established. These categories and the respective number of requests to include products are presented in Table 1. Table 1. Product Requests by Author Consumer 394 Consumer group 47 Industry general 3 Manufacturers 5 Retailers Suppliers Financial Servi ces Consultants 1 Educators 20 Local Government 7 State Government 6 Federal Government 5 Foreign 1 Consumer Reporter 6 Other 1 Total 496 The categories, by author, include letters from organizations as listed below. Consumers - Individuals with no apparent affiliation. Consumer Groups - Recognized consumer affiliations such as the National Consumer League General Industry - No specified relation to manufacturer, retailer or supplier, etc. Manufacturers - Those who can be identified as the producers of products and have submitted letters on company stationary. Retailers - Those who can be identified as being involved in direct sales to consumers. Suppliers - Businesses which are identified to supply products to industry or retailers Note: The data described do not resolve to the total number of letters because the letters may have included more than one product request. The data were tabulated only in terms of product or product and information requests. E-4 Financial Services - Banks, credit unions, insurance Consultants - As identified by letterhead Educators - Those requesting information for use in formal class work Local Goverment - City or county offices of consumer affairs State Government - State consumer offices, States Attorney General, state uniyersities , and extension services Federal Government - Main or local offices of the Federal Government Foreign - Requests from other countries Consumer Reporter - Individuals who identify themselves with the print or electronic media Other - Individuals or groups with no specified affiliation but should not be identified as individual consumers Two additional categories of letters were established. These were Positive Reaction (no product or information requested) 4 letters received, and Negative Reaction (no product or information requested) 17 letters received. All data are tabulated by product and category of author in Appendix I. E-5 The 26 products for which the greatest number of requests were received during the data collection period and the associated number of requests are liseted in Table 2. In addition to the tabulations described above the letters were reviewed to determine if the particular respondent indicated support for the program in concept, interest in participating in the program, or information only. The distribution of requests, by author category, is presented in Table 3. Note: The numbers expressed in this report may not agree or resolve to data presented in the two earlier reports. However, the, reporting system and categories have been modified for more detailed tabulation and easier access. All letters have been reviewed and validated. The values expressed herein supercedes all earlier data. E-6 Table 2. 26 Products Receiving the Greatest Number of Requests Food 49 Electric Appliances (Unspecified) 23 Clothes 21 Vacuum Cleaners 18 Refrigerators/Freezers 14 Automobiles and Accessories 13 Home Insulation 13 Carpet 11 Cosmetics 9 Furniture 9 Lawn Mowers 9 Stero Equipment 9 Televisions 9 Washing Machines 9 Air Conditioners 8 Hair Dryers 8 Shoes 8 Radios 7 Bed Liners and Blankets 6 Fans 6 Ranges (Gas and Electric) 6 Solar Equipment 6 Batteries 5 Lamps 5 Mattresses 5 Smoke Detectors 5 E-7 Table 3. Total Requests by Author Category •0 >1 M (d c 1 c P c fO c M W -H Consumer 438 Consumer Group 30 1 Industry General Manufacturers Retailer Suppliers Financial Services Consultants Educators Local Government State Government Federal Government Foreign Consumer Reporters Other 10 TOTAL 1,071 123 154 245 89 114 105 20 31 26 4 2 3 1 1 8 2 12 1 63 2 1 70 2 1 36 2 1 5 8 12 2 E-8 APPENDIX I Tabulation of Products and Product Categories by Author Category E-9 p. rt w o o 2 to to cr sr s s • 11 an hhih ro ro to w to BSsIS" 18 ? 8- 8- H P tf iff to w o g £ §• J*! 'J I P. 8« K» D Consumers JO Consumer Group General Industry Manufacturing Retailers Suppliers Financial Services Consultants Educators Local Government State Government Federal Government Foreign Consumer Reporters Other •^H'Mi-'roMw wHwwmn to en \-> H»00 h-» Total by Product E-10 W ODD S 2 P- 01 W Q " * i (D CD W w h n> o i pj •ffsfi 88 R W fi- W tri n- N § 8 8 8 § a&'&'&'fc' ~ el m8 l I to M CO HWHMH H »-• CO M U> 'Consumers h-» M C3onsuraer Group General Industry Manufacturing Retailers Suppliers Financial Services Consultants ■Ik Educators Local Government !-• State Government Federal Government Foreign Consumer Reporters Other iU U u I-" U> »-• N) H-* M »-• hJVOHJM w *» m *> nj Total by Product E-ll hh 5 H K W hh W OH- to P. 3 h» u> m-j wh 1 oot-'t-'f-'uioJi-'i-'M 4*. Consumers Consumer hm h m M MM *° Group General Industry m Manufacturing Retailers Suppliers Financial Services Consultants m m Educators l M H I ° Cal Government State Government Federal *"*"' Government Foreign Consumer Reporters Other *> Total bv NJ tO M U> to l-» 00 UH VDtOMI-'^OOJCJI-'l-'K'OA Product E-12 w . lilies al'gffil f 111 KSS3&S 4 "^ a I Is 8 ffSB n >3 Qi 3 ff hwwhwvj*. w ro Consumers M Consumer Group General Industry H« Manufacturing Retailers Suppliers Financial Services !-• Consultants Educators Local Government I-* State Government Federal Government t-> Foreign Consumer Reporters Other Total by ppphhui Htowv-'U>u>ui h» www Product E-13 www w 3 w w S03QS) ja ^^►d^d^d^^^^d t» O O B" Pt> O In hiN 5 & Opr+pppppR- t± H-aH-t-jpjDO 0>w rtrtrtrt". bffiv£lWWPiW Qp I-- H- H- CO rtRe»0 (D _ P> H- P fr ££ s ►3 £1 s (D U) 0) S* g 4 n Qi 88 W (D N |S 8 « t n cr _ W 3 h "O 3 *- tr to erf o rt 3 rf (D MP 5- rti Phwhui i— • i— • i— • to m m m to m Consumers Consumer i-» to m m h to Group General Industry Manufacturing Retailers Suppliers Financial Services Consultants H Educators Local Government State Government Federal Government Foreign Consumer Reporters Other H« »-••»* to (T> to >0 H'h-'Mh-'tOI-'H-'l-'.r* E-14 Total by Product ►9 $ H »-3 m m m to ** m Consumers Consumer Group General Industry Manufacturing Retailers Suppliers Financial Services Consultants Educators Local Government State Government Federal Government Foreign Consumer Reporters Other VO M »-• M HH«>HHHO\U>yiHHH U> 00 H H H H IO it* H Total by Product E-15 g UJ o o\ IM er> << ^ s; -^ s <4 s b rtrt rt rt w rt Q 3 (t ft rt rt 0) Q CF Wb^JjOH'H'lSphimfD ^ pfHp^s-g i s Jj 5* eLfirfe*fc*s-S-ffi fa B 8 T) <. ft) 3 3 P Si D- § cu 3 3 M to £T ffi a p: M: s O 3 O 3 CD en CO ■t* h'i-'i-'uji-'ojco ui i-* f> uj hhwhww mu> Consumers 5 MMMM MMM Consumer Group General Indus try w Manufacturing o Retailers Suppliers Financial Services •-• Consultants to © h Educators Local Government »-• »-• »-• u> to .i*. *£> oo \-> rf» *>. hhmhu*»whw E-16 State Government Federal Government Foreign Consumer Reporters Other Total by Product U.S. DEPARTMENT OF COMMERCE OFFICE OF THE SECRETARY Reprinted from Federal Register, Volume 42, Number 240--Wednesday, December 14, 1977 (Pages 62946-62949) Office of the Secretary VOLUNTARY CONSUMER PRODUCT INFORMATION LABELING PROGRAM Finding of Need To tabs! Thermo) Insulation for Homes AGENCY. Assistant Secretary of Com- merce for Science and Technology, Commerce. ACTION: Notice of Finding of Need. SUMMARY: Pursuant to the Proce- dures for a Voluntary Consumer Prod- uct Information Labeling Program ( 15 CPR Part 16), this notice announces a finding of need to label thermal insu- lation for homes and sets out the bases for such finding. This notice also announces that the Department of Commerce is developing a proposed Performance Information Labeling Specification (Specification) for ther- mal insulation for homes which will be published in the Federal Register for public comment. These actions are being taken in response to requests that such insulation be labeled. EFFECTIVE DATE: December 14, 1977. FOR FURTHER INFORMATION CONTACT: Dr. Howard I. Forman, Deputy As- sistant Secretary for Product Stan- dards, room 3876. U.S. Department of Commerce, Washington, D.C. 20230, 202-377-3221. SUPPLEMENTARY INFORMATION: On May 25, 1977, the Department of Commerce announced in the Federal Register (42 FR 26647-26651) proce- dures under which a Voluntary Con- sumer Product Information Labeling Program (CPILP) administered by the Department would function. The goals of the program are to make available to consumers, at the point-of-sale, in- formation on consumer product per- formance and to educate consumers in the use of such information. The pro- gram also provides manufacturers and other participants in the program with an opportunity to convey to the public the particular advantages of their products. The program was initiated on a limited pilot project basis, with results to be evaluated at the end of 1 year and a determination made wheth- er to continue CPILP and whether to increase or reduce its scope. Under § 16.4(a) of the procedures, any person may request the Secretary of Commerce to find that there is a need to label a particular consumer product with information concerning performance characteristics of that product. By letter dated June 16, 1977, the Federal Energy Administration, Region I, requested that home insula- tion materials, along with certain other energy conservation related products, be labeled. In a letter dated July 18, 1977, National Consumers League requested that home insula- tion, among other products, be la- beled. Subsequent letters asking that home insulation be labeled were re- ceived from Mr. E. MacDonald, Mr. W. F. Robinson, and Mrs. L. J. Gray. Copies of these requests are available for public inspection and copying in the Department's Central Reference and Records Inspection Facility, room 5317, Main Commerce Building, 14th Street between E Street and Constitu- tion Avenue NW., Washington, D.C. 20230. In evaluating the mentioned re- quests, it was felt necessary to obtain supplementary information concern- ing the nature of the consumer infor- mation problems relating to thermal insulation for homes, the suitability of this product for labeling under CPILP, the appropriateness of developing a Performance Information Labeling Specification for this product. Accord- ingly, pursuant to section 16.4(c) of the procedures, such supplementary information has been obtained and evaluated and has, together with the mentioned requests, resulted in the finding of need to label thermal insu- lation for homes as shown below. Finding of Need The requests of Federal Energy Ad- ministration, Region I; the National Consumers League; Mr. E. MacDonald; Mr. W. F. Robinson; and Mrs. L. J. Gray that thermal insulation for homes be labeled under the Voluntary Consumer Product Information Label- ing Program (CPILP) have been exam- ined and the probable usefulness to the public of such action has been carefully considered. Based on the re- sults of that examination and on the supplementary information obtained, it is hereby found that a need exists to label thermal insulation for homes under CPILP. The basis for this find- ing, which are keyed to the informa- tion items listed in section 16.4(b) of the procedures, are as follows: 1. Identification of the Product to be Labeled. Thermal insulation for use in the walls, ceilings, and floors of pri- vate dwellings is available to consum- ers in the form of loose-fill, flexible batts and blankets, and boards. The materials available include mineral and organic materials in cellular and in fiber form. To the extent practica- ble, the Specification will cover all of those forms of thermal insulation which are normally purchased by con- sumers for their own use in retrofit- ting existing housing or in insulating housing under construction. For the types of thermal insulation under consideration, the performance characteristics of primary interest to consumers include the thermal insu- lating properties of the material, the amount or quantity of material in a package, the area that can be insulat- ed with the material in a package, and the fire properties of the material. The Specification will cover these per- formance characteristics and may cover other characteristics which, upon further investigation, prove to be of value to consumers and amenable to listing on labels. 2. Extent of Product Use. During the years 1974-76, an estimated 8 million homes were retrofitted with thermal insulation. About 70 percent of this work was done by homeowners. In the first half of 1977, an estimated 2.8 mil- lion homes were retrofitted, with about 60 percent of the work being done by homeowners. On the average each retrofit requires about 170 pounds of thermal insulating material. It is possible that more than 500 mil- lion pounds of insulation will be pur- chased by consumers for their own use in 1977. Residential use of thermal insula- tion is expected to increase significant- ly in the future due to increasing fuel costs and interest in energy conserva- tion. Federal and State governments are promoting increased use of ther- mal insulation through proposals such as aid to low-income families, tax rebate plans, building code require- ments, loan guarantee programs, and other energy conservation legislation. It can reasonably be expected that a significant portion of the resulting F-l work will be performed by home- owners. 3. Difficulties Experienced by Con- sumers. Consumers purchasing ther- mal insulation for installation in their homes are faced with the problem of obtaining some desired amount of thermal resistance, or insulating abili- ty, over some given area of floor, wall, or ceiling. The method of stating ther- mal resistance in terms of an "R value" is fairly well standardized in the insulation industry, though many consumers are not yet familiar with the significance of the term "R value." However, there are at present many ways of stating the effective coverage that can be obtained from a given package of insulation. This is particu- larly true of loose-fill insulation, where the coverage or quantity state- ments on packages may be in terms of volume as packed, volume when in- stalled, area covered when installed with a given thickness of insulating material, area covered at a given "R value", or weight. With so many vari- ations to consider, it is difficult for consumers to compare the cost and the insulating ability of various types of insulation. A standard, easy-to-un- derstand method of presenting infor- mation on insulating ability and cover- age information to consumers is needed so that they may make cost ef- fective comparisons of the various in- sulating materials available for pur- chase in the open market. Consumers also experience difficulty In obtaining comparable and realistic information on the fire properties of various thermal insulation materials. The fire test method widely in use at this time provides fire hazard ratings in terms of flame spread classification (FSC) numbers. Such ratings are sometimes used in building codes and purchase specifications, but it has been determined that the ratings do not accurately indicate the relative fire hazard potential of all currently available thermal insulation materials as they are used in actual construc- tion. Therefore, consumers cannot be certain that they are getting insulat- ing materials which have acceptable fire hazard limitations even if the ma- terials comply with local building codes. The development of new and more realistic test methods for the fire properties of thermal insulation is nearing completion. When available, these new test methods will be utilized in this program. FSC numbers may also be used to assist consumers to comply with building codes and speci- fications. The results of both the old and the new tests can be of maximum value to consumers only if they are presented in a standardized and easily understandable form. 4. Potential for Consumer Loss. It is important for consumers tp know how much insulation coverage can be ob- tained from the various packages of insulating material available to them. When too much insulation is installed, initial costs will be higher than neces- sary and available supplies, which are in an increasing level of demand due to energy shortages, will be depleted unnecessarily. When too little is in- stalled, energy losses and heating and air-conditioning costs will be higher than necessary and will continue in- definitely at the higher level. In either case, there is no practicable way for consumers to estimate the true extent of their financial burden. Similarly, consumers might install thermal insulation which could in- crease the potential fire risk, particu- larly if installed incorrectly. Without proper education and information as to such matters, it would be difficult for many consumers to understand how fires may occur due to the addi- tion of Insulation, to recognize the in- teraction between the thermal insula- tion and some other component of the house, or to realize that major damage to a home and possible injury or loss of life could result from such a fire. 5. Extent of Consumer Complaints. Though the proper selection of ther- mal insulation for homes presents sig- nificant problems to consumers, there is at present no one channel for con- sumer complaints in this area. There- fore, the full extent of the volume and nature of complaints is not known. However, consumer complaints have triggered responses in several Govern- ment and private sector organizations, and these responses provide an indica- tion of the magnitude of the problems being encountered. Some of the re- sponses are: (a) The Consumer Subcommittee of the Senate Committee on Commerce, Science and Transportation held hearings on energy conservation on September 16 and 17, 1977, at which 6 of the 11 witnesses stated that consumers need more complete information on home insulation. At this hearing, the in- adequacy of some present insulation label- ing was demonstrated. (b) At the 62d National Conference on Weights and Measures, in July 1977, dele- gates adopted as a guideline a proposal con- cerning the labeling of thermal insulation. This guideline, which is available to State and local governments desiring to add re- quirements concerning insulation to their regulations or codes, was developed in re- sponse to a consumer complaint originally registered with the Bureau of Consumer Protection and Environmental Health of the State of Wisconsin. (c) The Consumer Product Safety Com- mission neld a public hearing on August 22, 1977, on the safety of thermal insulation materials. This hearing was held in response to a petition from the Metropolitan Denver District Attorney's Consumer Office. (d) The Federal Trade Commission has published in the November 18, 1977 Federal Register (42 FR 59678) a proposed Trade Regulation Rule for thermal insulation ma- terials that would require disclosure— on a label or in advertising— of the R value, the area that packaged insulation will cover to attain the stated R value, and the thickness to which the R value and area correspond for loose-fill insulation. (e) The National Association of Home Builders has recently initiated, and the Na- tional Cellulose Insulation Manufacturers Association is planning to initiate, product certification programs for specific forms of thermal insulation. (f) The Council of Better Business Bu- reaus, after a comprehensive study, issued "Standards for Home Insulation Materials- advertising and selling," dated August 1977. The magnitude and variety of the above efforts point to the need for more information on the properties of thermal insulation for homes present- ed in a uniform, consumer-oriented way. 6. Current Test Methods. Existing test methods and recommended prac- tices for measuring thermal insulation characteristics relevant to the labeling program include: ASTM C 177— Test for Thermal Conductiv- ity of Materials by Means of the Guarded Hot Plate. ASTM C 518— Test for Thermal Conductiv- ity of Materials by Means of the Hot Flow Meter. ASTM C 236— Test for Thermal Conduc- tance and Transmittance of Bullt-Up Sec- tions by Means of the Guarded Hot Box. ASTM C 653— Recommended Practice for Determination of Thermal Resistance of Low-Density Mineral-Fiber Blanket-Type Building Insulation. ASTM C 687— Recommended Practice for Determination of Thermal Resistance of Low-Density Fibrous Loose Fill-Type Building Insulation. ASTM C 167— Tests for Thickness and Den- sity of Blanket- or Batt-Type Thermal In- sulating Materials. ASTM C 272— Test for Water Absorption of Care Materials for Structural Sandwich Constructions. ASTM C 519— Test for Density of Fibrous Loose Fill Building Insulations. ASTM C 520— Test for Density of Granular Loose-Fill Insulations. ASTM D 1622— Test for Apparent Density of Rigid Cellular Plastics. ASTM E 84— Test for Surface Burning Characteristics of Building Materials. ASTM E 136— Tests for Noncombustibility of Elementary Materials. Some product specifications may in- clude additional test methods that may be used in this program. These in- clude the following: ASTM C 516— Specification for Vermiculite Loose Fill Insulation. ASTM C 549— Specification for Perlite Loose Fill Insulation. ASTM C 553— Specification for Mineral Fiber Blanket and Felt Insulation (Indus- trial Type). ASTM C 591— Specification for Rigid Pre- formed Cellular Urethane Thermal Insu- lation. ASTM C 665— Specification for Mineral Fiber Blanket Thermal Insulation for Wood Frame and Light Construction Buildings. ASTM C 728— Specification for Perlite Thermal Insulation Board. ASTM C 739— Specification for Cellulosic Fiber (Wood-Base) Loose-Fill Thermal In- sulation. ASTM C 764— Specification for Mineral Fiber Loose Fill Insulation. Other documents pertinent to the program include: ASTM C 168— Definitions of Terms Relat- ing to Thermal Insulating Materials. ASTM C 390— Sampling Preformed Ther- mal Insulation. ASTM E 122— Recommended Practice for Choice of Sample Size to Estimate the Average Quality of a Lot or Process. 7. Suitability of Current Test Meth- ods. The test methods and recom- mended practices listed above are in F-2 general use in measuring those phys- ical properties of thermal insulation materials necessary for the determina- tion of insulation effectiveness or com- pliance with various specifications and building code requirements. To the extent that the listed test methods and recommended practices serve such purpose, they are considered valid. Furthermore, the product specifica- tions, test methods, and recommended practices listed above are among those cited in the Department of Commerce notice of final finding of need to ac- credit testing laboratories that test thermal insulation materials. That notice was published in the Federal Register on October 12, 1977, under the Department's National Voluntary Laboratory Accreditation Program (see 42 FR 55020). The FSC numbers provided by ASTM E-84 are used in some purchase specifications, and -in some building codes for certain types of buildings, as a comparative measure of the fire per- formance of various thermal insula- tion materials. However, it has been determined that the FSC numbers do not accurately indicate the relative fire hazard potential of all currently available thermal insulation materials as they are used in actual construc- tion. New and more realistic test meth- ods are being developed, and will prob- ably be used for developing fire safety evaluation ratings on the proposed CPILP labels. However, the FSC num- bers may also be included on the CPILP labels in order to assist con- sumers in complying with any applica- ble requirements in local building codes. . 8. Estimated Cost of Labeling. The cost to manufacturers, private brand labelers, or importers of participation in the program will consist primarily of the costs of testing and of printing and affixing labels. With regard to test costs, it is ex- pected that, because of the require- ments of various building codes, regu- lations, specifications, and industry programs, most thermal insulation for homes in the near future will have to be tested for determination of thermal insulating properties, fire properties, and perhaps other characteristics. It is anticipated that the test methods which will be used to meet these var- ious requirements will also be used in CPILP. Therefore, the testing will probably be done regardless of whether such in- sulation is labeled under CPILP. Thus, it is expected that manufacturers in most cases will not have to test specifi- cally for CPILP, and the result of the program under these circumstances will be to put the test information al- ready available to manufacturers (or which they may be required to obtain for other reasons) into a uniform format usable by consumers. With regard to labeling costs of thermal insulation for homes, it is ex- pected that the label developed under CPILP would merely be printed on the package along with or in place of other printed information. A separate printing operation and the affixing of a separate label to the package nor- mally would not be necessary, so label- ing co,sts are expected to be relatively insignificant. Other Government agencies, such as the Federal Trade Commission, have proposed or are considering various in- formation disclosure requirements for insulation. CPILP labels will provide information— in a uniform, consumer- oriented format— about a wider range of attributes than is being considered by any one agency. The Department of Commerce intends to make CPILP labels compatible with any such re- quirements promulgated by regulatory agencies so that their disclosure re- quirments can be satisfied by partici- pation in CPILP. Therefore, CPILP labels could actually decrease the com- plexity of the labeling job for insula- tion manufacturers, and also simplify product comparison by consumers at the point of sale. Section 16.6 of the procedures, which originally called for the setting of fees and charges for participation in the program, was amended by notice in the Federal Register on November 4, 1977 (42 FR 57686), effective De- cember 5, 1977, to permit the Secre- tary to suspend, at any time and for any length of time, the setting of fees and charges for participation. It is ex- pected that the Secretary will make a determination that no fees or charges will be established for participation in the program with respect to thermal insulation for homes during the pilot phase of this project, in order to en- courage manufacturers to participate in the program. Accordingly, manufac- turers will not have to bear that ex- pense. In connection with the above finding of need, notice is also hereby given that a Performance Information La- beling Specification (Specifications) for thermal insulation for homes is being developed. When the proposed specification has been developed, its complete text will be published in the Federal Register for public comment pursuant to section 16.5(a) of the pro- cedures. Section 16.2(d) of the CPILP proce- dures contains the statement that "The program seeks to avoid the du- plication of other Federal programs under which performance characteris- tics are labeled by exempting those performance characteristics from this program." The procedures are being amended to permit CPILP labels to in- clude information about performance characteristics for which another Fed- eral agency may require labeled infor- mation (such as in the Federal Trade Commission's proposed trade regula- tion rule mentioned in section 5.d above for disclosure of "R values" and coverage of thermal insulation) pro- vided the other Federal agency agrees that the inclusion of such information in CPILP labels will be acceptable to that agency. Note.— The Department of Commerce has determined that this document does not contain a major proposal requiring prepara- tion of an Economic Impact Statement under Executive Order 11821, as amended by Executive Order 11949, and Office of Management and Budget Circular No. A- 107. Issued: December 9, 1977. Jordan J. Baruch, Assistant Secretary for, Science and Technology. [FR Doc. 77-35614 Filed 12-9-77; 11:35 am] F-3 VOLUNTARY CONSUMER PRODUCT INFORMATION LABELING PROGRAM PROPOSED LABELING OF THERMAL INSULATION FOR HOMES Determination of Need for Inflationary Impact Statement Following is an examination of whether a project to label thermal insulation for homes under the Department's Voluntary Consumer Product Information Labeling Program (CPILP) constitutes a major proposal requiring preparation of an Economic Impact Statement under Executive Order 11821 , as amended by Executive Order 11949/ and Office of Management and Budget Circular No. A-107. The criteria examined are as listed in Department of Commerce Administrative Order 218-6 dated September 12, 1975. 1. Will the proposal be expected, during any one-year period of its implementation, to result in a price change of one percent or more for the- most specific affected item or category for which data are regularly published in connection with the V?holesale Price Index, the Consumer Price Index, or the GNP Implicit Price Deflator, or a 1/10 of one percent change in either index or the deflator? F-4 Comment: Although the residential insulation materials industry is relatively small with less than $1 billion in gross output, it is also one of the fastest growing industries at this time. The impetus for growth stems from the rapidly increasing demand influenced by rising energy cost in general and the experience of the severe winter of 1976-77 in particular. When existing production capacity cannot meet demand, a strong upward pressure on price ensues. The pressure on prices and supply is creating a rapid expansion of capacities. According to an August 1977 industry survey prepared by the Office of Business Research and Analysis (DoC) , the expected capacity expansions from 1977 to 198 are 27% for fiberglass insulation, 31% for rock wool insulation, 192% for cellulose insulation, and 88 0% for plastic foam insulation. The inflationary pressure on prices therefore may ease considerably after three to four years; however, such pressure would remain quite strong for the next year or two. Any short-term price increase for this industry would be accounted for mostly by this supply-demand imbalance which would far outweigh F-5 any small price change that may result from the initiation of CPILP. Specifically, it is expected that we will observe neither a 1% increase in the price of residential insulation materials nor a 0.1% increase in the Wholesale Price Index, Consumer Price Index, or the GNP Implicit Deflator as a direct result of initiating the program to label thermal insulation for homes under CPILP. The shipment values for the three biggest insulation products for 1977 are estimated as follows.* Fiberglass $449,920,000 Rock Wool 137,198,000 Cell ulo s e 192, 930,00 Total $78 0,04 8,00 If a constant volume is assumed, a 1% rise in the insulation materials component of the Wholesale Price Index would bo equivalent to a $7,800,480 increase in shipment value. The total expenditure for CPILP borne by the Federal Government for FY 1978 is $0.5 million, and the *The production data were derived from the Surve y Report: U.S. Residentia l In sulat ion Industry, Office of Business Research and Analysis, Department of Commerce, August 19 77. Average price data were supplied by industry sources. F-6 expenditures by industry for testing and labeling associated with CPILP are not expected to be as high as $7.8 million. The relatively minor costs expected to be incurred by industry under this program reflects the fact that the industry is already conducting a considerable amount of testing either by themselves or indirectly through independent testing laboratories. Among the reasons for performing these tests* are: compliance with the thermal resistance certification of the National Association of Home Builders; compliance with the flammability and toxicity requirements of Underwriters Laboratories; compliance with Federal Government procurement specifications; and consumer demand for thermal resistance information (the R values) , fire ratings, and other information. An additional consideration is that this industry accounts for only 0.103% of the Wholesale Price Index (WPI) . In order to affect WPI by 0.1% or more, the prices of residential insulation materials would have to double in a year. F-7 It may be concluded, therefore, that changes in the price of . residential insulation materials will not satisfy the Commerce Department criterion stated above. 2. Will the proposal be expected to: a. result in increased combined budget outlays by consumers, businesses, and Federal, state, and local governments exceeding $100 million in any one-year period, or $150 million in any two-year period as a consequence of compliance costs associated with the program, or b. result in increased budget outlays by either consumer, businesses, Or Federal, state, and local governments exceeding $50 million in any one-year period, or $75 million in any two-year period as a consequence of compliance costs associated with the program? Comment: a. It was shown in the comment for criteria 1 that the Federal Government's outlay will be $0.5 million for fiscal year 1978. Even if wc were to F-8 assume a 1% increase in product price due to CPILP which reflected increased cost to producers, this amount would be only $7.8 million. Assuming that this increase will ultimately be borne by the consumers, the combined outlay of $8.3 million by the Federal Government and consumers falls far short of $100 million stipulated in the Department of Commerce criterion. Since it is reasonable to assume that the 1% increase in product price due to CPILP is a one- shot event, the combined outlay by the Federal Government and consumers for the second year falls to $0.5 million. The overall expenditure for the first two-year period will be $8.8 million, $8.3 million for the first year and $0.5 million for the second. b. The administration of CPILP does not involve State and local governments directly. Also, we can assume that the industry can successfully pass on any added cost to consumers because of the demand outpacing supply for the present and the near future. Hence, the biggest increase in F-9 budget outlay would be $7.8 million borne by the consumers in any one-year period. The same amount would hold for any two-year period since the CPILP induced price increase can be assumed to be a one- shot event. The amount of $7.8 million falls far short of $50 million for any one-year or $75 million for two-year periods. 3. Will the proposal be expected to reduce labor productivity by one percent or more in the item which is the unit of focus in the proposal (i.e., workers per ship , safety per constructio n site , etc.)? If the proposed action, due to such factors as constraints on output or investment, barriers to substitution of materials supplies, or limitation on use of technologies or skills, would restrict increases in labor productivity which otherwise would have occurred, such restriction shall be considered as a reduction. Comment: It is expected that labor productivity for the residential insulation materials industry will be affected only marginally because of CPILP and certainly by less than one percent. As stated above, many firms are already testing their F-10 products by themselves or indirectly through independent laboratories, so that the additional testing stipulations would affect the existing production process but little. The cost of preparing and printing CPILP labels would also be marginal. 4. V7ill the proposal be expected to change employment by one percent or more in the activity which is the unit of focus in the proposal? Comment: The comment for criterion 3 applies equally well here. Employment will not be affected by as much as J_ 'o . 5. For the explicitly defined relevant market affected, will the proposal be expected to result in a one percent or more decline in supply of mater ^ils, products, or services, or a one percent or more increase in consumption of these materials, products, or services after all incipient compliance adjustments have occurred? These materials, products, or services include, but are not limited to, energy and energy products, components of the National Stockpile, materials or services identified as critical by F-ll either the National Security Council, Economic Policy Board, or Council on International Economic Policy, and other materials, services, or products as the Secretary may designate. In the case of energy, if the impact on supply or consumption exceeds 1/100 of one percent of total U.S. consumption, an impact analysis v/ill be required. Comment: The proposed product labeling program by itself is not expected to affect, the aggregate supply or demand appreciably to result in a 1% change. As stated in the comment under criterion 1 above, the factors that are now affecting the supply and demand of this industry are quite strong. Besides the strong desire and perhaps the necessity of reducing expenditure for energy by homeowners, the thermal resistance value of "R" as well as other performance information is already being provided voluntarily by many manufacturers. Also, the voluntary nature of CPILP would mean that producers who may feel they could be affected adversely by CPILP would not join the program. The more likely effect of CPILP is a shift in demand among the existing products. Consumers may prefer the standardized and more informative F-12 format of DoC labels to hitherto heterogeneous formats for providing performance information. 6. For the same explicitly defined relevant market, will the proposal be expected to result in a clearly identifiable decline in competition, including such factors as limitation of market entry, restraint of market information, or other impediments to the functioning of the market system, after all incipient compliance adjustments have occurred? Comment: The effect of initiating the program should be to increase competition among the sellers of residential insulation materials. This will result from the increase. in consumer awareness as the important characteristics of such materials are presented in a uniform format at the point of sale. Product comparison for consumers should be easier and more meaningful among different types of insulating materials, such as between fiberglass and cellulose or between rock wool and plastic forms. 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Keith Hunt, Brigham Young University John Miller, University of Colorado Jerry C. Olson, Pennsylvania State University MARKETING SCIENCE INSTITUTE 14 Story Street Cambridge, Massachusetts 0213S January 20, 1978 H-l TABL12 OF CONTENTS I. Introduction 1 II. General Procedure 6 III. Thermal Insulation Label 14 IV. Smoke Detector Label 17 V. Vacuum Cleaner Label 19 VI. Concluding Comments ..22 Appendix: Labels Developed by NBS 27 H-2 I . INTRODUCTION On Juno 24, 1977, the Voluntary Consumer Product Information Labeling Program (CPILP) became effective as a one-year pilot program (Federal Register, 42,101, May 25, 1977, pp. 26647-26651). Section 16.5, Development of performance information labeling specifications, paragraph b(3), states that a prototype label and directions for displaying the label will be developed for inclusion in the Specifications. The milestones for this program in- dicated that a completed label design would be submitted in no more than ten (10) weeks after a product was selected. It was determined that in order to meet these severe time constraints a jury of labeling experts might be a viable tool in the label design process. This report describes the procedures used by and the work product of the jury of experts. The objective of the jury of experts was to develop prototype labels and directions for displaying label information for three product categories: insulation, smoke detectors, and vacuum cleaners. In the following paragraphs, the qualifications of the selected jurors are discussed and the method of gathering the jury comments and the schedule which was followed arc described. The Jury A jury of experts was selected. Each possesses nationally and internationally recognized expertise and experience in at least one and usually in several of the following specified areas of importance to information provision: consumer in- H-3 formation processing, label design research, consumer satisfaction, informative labeling, advertising or marketing. Jury members were selected to represent areas of knowledge most likely to produce immediately usable information on how to develop effective infonnative labels for consumer products. The members of the expert jury were: - Alden Clayton, Managing Director, Marketing Science Institute - H. Keith Hunt, Principal Investigator, Associate Professor, Brigham Young University - John Miller, Associate Investigator, Associate Professor, University of Colorado, Colorado Springs - James Bcttman, Associate Professor, University of California, Los Angeles - James Casey, Marketing Research, Sears, Roebuck, and Company - Jerry Olson, Associate Professor, Pennsylvania State University - Michael Ray, Professor, Stanford University - Jay Russo, Associate Professor, University of Chicago - Hans Thorelli, Professor, Indiana University - Scott Ward, Associate Professor, Harvard University - William Wilkic, Professor, University of Florida Professor Hunt is an acknowledged leader in the area of consumer satis- faction. He lias published widely in the area and has produced a workshop and proceedings on consumer satisfaction which is the standard work in the field. He has also published extensively in informative labeling, especially in the area of corrective advertising, where he is an acknowledged expert. Professor Miller has done extensive research in grade labeling and consumer information. He has also written about the problems with current H-4 labeling and consumer information, especially those instances of government- required disclosures which may mislead consumers, frustrating their ability to make reasoned purchasing decisions. Professor Bettman is a leading researcher in the areas of consumer information processing, choice decision making, and cognitive processes. His recent work lias, focused on consumers' conceptions and use of product information. His many publications have given direction to the development of the field of consumer information processing. Mr. Casey is a senior research executive with the marketing research group of Sears, Roebuck and Company and has extensive experience in consumer research on consumer perception of product information and on salience of product attributes in consumer decision making. Sears has direct research experience with each of the three product categories of importance to this study . Jerry Olson is widely known as a consumer psychologist and has pub- lished broadly in the areas of how consumers acquire and use product information. His recent work focuses on consumers' cognitive processes including how con- sumers encode, store, and retrieve product information. Michael Ray is a nationally recognized social psychologist. His research interests focus on consumer information processing and advertising effectiveness and consumer information systems. lie has published widely and has frequently been an expert witness on consumer behavior matters. Jay Russo is an experimental psychologist with particular expertise in human information processing issues. His research work has been concerned with such information processing topics as memo 17 storing, retrieval processes and eye movement. H-5 Hans Thorclli is internationally known for his work in consumer in- formation and labeling and is the leading expert on labeling research outside the United States, especially in England and the Scandinavian and European countries which arc the acknowledged leaders in consumer product labeling. His book, CONSUMER INFORMATION HANDBOOK: EUROPE AND NORHI AMERICA, is the major international source on consumer product labeling. Scott Ward is an acknowledged expert in consumer communication, especially that directed toward children, and on developmental aspects of consumer informa- tion processing. He has published widely and is in frequent demand as an expert witness. William Wilkic was a major contributor to the questionnaire phase of the project but became ill and was unable to participate in the jury meeting. He is a leading expert in consumer information processing and has completed a special study and monograph for National Science Foundation on that topic. Alden Clayton, managing director of Marketing Science Institute, was an active participant in the jury meeting and made substantial contributions based on his wide experience in consumer goods marketing and marketing research. Jury members were selected primarily for their professional expertise in consumer information processing, labeling research, and marketing. In addition various members of the group had substantial personal experience with the three product categories. The Three Product Categories On November 8th, 1977, Marketing Science Institute (MSI) was informed by the National Bureau of Standards (NBS) that the three product categories for which prototype labels would be developed were insulation, smoke detectors, and vacuum cleaners, though wo final decision has been made to actually label any of these products as part of the Labelling Program. NBS provided material from its files regarding these products. Procedure The jury met in Cambridge , Massachusetts, January 5th through 7th. The jury meeting was scheduled for early January in order to avoid academic con- flicts. Prior to that meeting, each of the jury members was contacted by telephone for their comments regarding relevant issues for discussion. Their individual comments were summarized and distributed prior to the Cambridge meeting. Therefore jury members arrived at the meeting having given prior thought to the major issues involved in developing prototype labels. At Cambridge those general issues were discussed prior to moving into the discussion of the three proto- type labels. Organization of the Report The second section of this report explains the general procedures used at the jury meeting. The next three sections present and discuss the labels for the three products. The final section presents summary comments and recommendations. H-7 II. GENERAL PROCEDURE To perforin the specified tasks within the limitations of the timetable, the expert jury decided on using a two-step procedure. First, the jury identi- fied a number of major issues relating to consumer information processing as specifically related to informative labeling. Second, the group proceeded with the label development process. Major Issues Related to Label Design Before designing the specific labels, members of the expert jury identified several major issues related to the design of effective informative labels for consumer products. These broad issues were grouped into five categories: (1) identification of relevant or essential product attributes, (2) label format or mode of information presentation, (3) the typical decision context, (4) label adaptability in response to changing circumstances, and (5) consumer segment issues. 1. Issues Related to Identification of Product Attributes or Characteristics , a. Attribute List Generation -- Aggregation vs. Disaggregation? A list of product attributes or characteristics could be developed or generated in at least two ways. One method would begin by identifying major di- mensions or categories of concern to the consumer and proceed to disaggregate to successively more detailed subclcments or characteristics. The other method would simply list the detailed attributes or characteristics and eventually aggregate that list into appropriate broad categories, developing as many levels as necessary to meaningfully organize the information listed. In fact, it may be necessary to use both methods -- or a hybrid of the two -- such as when a product characteristic or attribute which was originally listed as a single-dimensioned attribute turns out upon inspection to be comprised of more than one dimension. H-8 b. Minimum Thresholds for Characteristics. Are there certain character- istics where a minimum level must or ought to be specified before that characteristic would be listed or that term or specification used? For example, should there be some determination that a cleaning apparatus must be capable of generating a certain degree of suction before it could be classified or labeled as a vacuum cleaner? Mist or ought a sensing device be capable of detecting a certain concentration of combustion particles within a certain amount of time before it can be labeled a smoke detector? Even in a program of voluntary labeling such decision rules may be necessary to preclude the transmission of misinformation or the encouragement of false or incorrect inferences by consumers. c. Attribute Importance or Salience. The jury agreed that an informative label should include only attributes important or salient to consumers. It is unresolved whether informative labels should reflect the relative importance of attributes. While.it may not be necessary to explicitly weight the various characteristics for importance,. such importance might be reflected in the ordering of label elements as well as through the graphics, type size, and format of the label. d. Tradeoff Between Simplicity and Completeness. It is clear that con- sumers have varying needs or preferences for different amounts and types of information about products. Beyond that, however, as one attempts to provide more complete (and therefore more detailed) information on an informative label, the useability and readability of the label begins to decrease. These two objectives, completeness and simplicity, are opposed to each other and label designers must make tradeoffs between the two. Hr9 e. Buying Guides. Since more informative labels have space constraints, some information useful to some consumers must be omitted. Also, some information can be shown in simple summary form on the label but re- quires explanation for consumers having special concerns. And some warnings and hazards occur only for a few models and under limited circumstances which need to be explained but not on the general label used for all models. For some products it is highly desireable that a Buying Guide booklet be available at the point of sale which provides detailed information on the general product category and specific informa- tion on sucli hazards and warnings. f. Families of Characteristics. The developer of the label must con- sider which characteristics or variables should be included on the label and how these characteristics should be grouped to reflect consumer expectations and to facilitate information processing. The issue is analogous to a mental "factor analysis" procedure, determining the basic underlying dimensions which are important and meaningful to the consumer in making choice decisions. 2 . I ssues Relate d to the labe l Format and Modes of Information Presentation , Once the attributes are selected the format of information presentation must be decided. a. Attribute Information and Explanatory Material. When a characteristic or performance measure" is presented on an informative label it may be necessary or desirable to explain that measure so it is meaningful to the consumer. For example, is it meaningful to express a vacuum cleaner's carpet wear performance on a scale from zero to ten (from worst to best possible) or should the label include the parenthetical explanation "Carpet Wear (grams of carpet removed)"? Or is "grams of carpet removed" meaningful to the consumer? H-10 b. Meaning fulness of Terms and Measures. When an attribute is listed or a measurement given on an informative label, the term, scale, or index format used should be expressed in a form meaningful to consumers. c. Facilitating Comparisons Between Purchase Alternatives. Performance measures, characteristics, scales, and indices should be designed to facilitate comparisons with other purchase alternatives. The scales should be formatted so the consumer can compare this product with others available merely by looking at one label without having to search out all relevant labels. Thus, a single informative label can provide the consumer with important and essential information prior to the purchase decision. d. Interproduct Standardization of Label Format. The overall design and format of the labels used in the voluntary labeling program should be sufficiently standardized so consumers can transfer label use experience across product categories. The education and expectation thus generated should help consumers use and interpret product information more effectively. e. Hierarchical Formatting and Summary Indices. In order to facilitate "chunking" or grouping information into broader indices and also to provide summary measures for those who desire less detailed information, it may be dcsireablc to use a hierarchical format to present information. In such a mode of presentation, performance ratings of subelements that comprise a broader attribute may be presented along with the broader index. If Buying Guides are also developed, more detailed information about measurement procedures may be described where such detailed informa- tion could not possibly be included on the label itself. 3 . Issues Related to the Consumer Dec i sion Contex t . a. Comparability. Again it should be noted that format, measures, terms, H-ll scales, and symbols used on informative labels should be designed to facilitate comparisons between brands and products. b. Reliability and Validity of Test' Procedures. Although it may not be feasible to describe the reliability or validity of given test procedures on an informative label, it may be desirable to include such information in the accompanying Buying Guide. The intent of such information 'would be to show that the label information is accurate. 4 . Issues Related to the Dynamic Label Use Situation -- The Living Label . Provision should be made for making adjustments to the informative label as changes occur in test procedures or in the marketplace. In this sense, the label itself should be a dynamic information source. Where possible, attributes should be measured or scaled on ceilingless scales to allow for competitive develop- ments and improvements in products. As technology and competition interact, differentiating dimensions of product performance or characteristics will evolve. The labeling system should provide for addition of these new attributes to the label. 5. Issues Relating to Consumer Segment Differences . There is ample empirical evidence that consumers differ in their preference for and use of types and amounts of information. A voluntary labeling scheme should recognize that there exists in the marketplace information avoiders as well as non-users of information, in addition to the information seekers. These arc the major issues involved in designing informative labels. Description of Procedure Followed by lixpert Jury in Develop ing the Labels Having denoted the major issues surrounding the development of informative product labels, the expert jury began the process of label development. This H-12 process involved several successive' phases. First, potential attributes and characteristics to be included on the label were "brainstonncd." Next, the attribute list was categorized and collapsed into several major groupings and specific elements were added or removed. The third phase involved the development of the form and content of the prototype label. Finally, the "draft" label was revised into a "final" form. In the case of the home insula- tion and the smoke detector labels (not with vacuum cleaners) there were two additional phases. After the "final" label draft was completed by the jury, the COTR distributed copies of a prototype label designed by NBS. Following evaluative and comparative discussions by the jury and the COTR a "final revision" was made of the jury's proposed label. Developing the Attribute List . For each of the three products the first stage in label development- was a "brainstorming" type of listing of product characteristics and product performance descriptors. Although consumer data from focused group or survey research was not available, the jury reflected a concern for characteristics which were important or essential for consumer choice, which differed among alternatives, and/or which would have health or safety impact. When information about actual consumer preferences or desires was available, the jury was guided by that data. In general, attributes which did not differ significantly among alternatives were not included. If attributes were obvious to the consumer upon product inspection and if it were likely that the consumer would have the opportunity to inspect the product befor e purchase, the jury was less likely to keep the attribute item on the label. It was possible to add to or subtract from the list at any time during the label development process. H-13 Categorizing Attributes and Col l a psing the Lis t. Once a relatively complete list of important attributes had been developed, the jury identified several major categories or groupings of those attributes. The groupings reflected important concerns of consumers such as: (a) What is the product or what kind is it? (b) Where or how can it be properly used? (c) How well does it perform compared with other alternatives on major performance characteristics? (d) Are there any other important things I should know before I make my purchase decision? Developing Label Format . Once general agreement had been reached that categorization and "list editing" was completed, the jury began to develop the prototype label format. In developing all three labels the jury attempted to use essentially a standardized order of information, terminology, scale format, etc. Basically the labels present general descriptive product information first. Wherever it was desirable to inform consumers of alternatives of which they might otherwise not be aware, the alternatives were presented. After descriptive information, the label typically noted information regarding appropriate applications or uses of the product. Performance information followed. Wording and format were chosen to reflect performance dimensions in terms meaning- ful to consumers. Wherever possible, scales (such as those used by the VDN labeling program in Sweden) involving numeric, pictorial, or verbal cues were used rather than a simple number or word. This format was intended to facilitate comparisons of purchase alternatives by consumers. The final section of the label usually included warnings about health or safety of product use. When appropriate, a reference directed the consumer to the "Buying Guide" for more detailed information. Revision of the Dra ft Label . After completing the first draft, the jury considered the total label and made revisions. H-JL4 NBS Uibcl Evaluation and Comparison . When the jury had completed its "final draft" of its prototype label for both home insulation and smoke detectors, the COTR distributed copies of the prototype labels developed by NBS for its products (sec Appendix AJ . Jurors noted similarities. in the content and format of the labels in both cases and basic differences between the NBS and jury labels. At times the COTR requested jury comment on specific aspects, elements, or formats of the NBS prototypes. Final Revision . As a result of the discussion and evaluation of the NBS and jury labels and in view of other specific guidelines or constraints expressed by the COTR, the jury made a final revision of their label, incor- porating elements from the NBS label where appropriate. In the following section of this report the final revised versions of the jury's labels for the three products -- home insulation, smoke detectors, and vacuum cleaners -- are presented, along with specific discussion about label elements that warrant comment or emphasis, H-15 III. THERMAL INSULATION The jury prototype label for residential thermal insulation is presented on the next page. 'Jhe following discussion of the label focuses only on those features whose presence requires justifications or whose format needs explanation. Buying Guide Insulation is a complex product available in multiple forms, each with particular uses and requiring proper installation to achieve satisfactory performance. Therefore, the label contains a direct statement urging consumers to acquire more information about the product from the Buying Guide which should be available at the poLnt of purchase. The jury felt that the label alone could not present all the information necessary for consumers to make an informed choice of insulation type and brand. Type The jury felt that it was important not only to indicate which type of insulation a given package contained but also to show explicitly what other types of insulation are available. The purpose of the "box-check" format was to show the variety of alternative types clearly and simply. Dimensions The physical dimensions of the insulation product contained in the package arc only meaningful for blanket insulation and rigid board. Thus, this informa- tion will be omitted from labels for loose fill and foam insulation. Table Content The specific content of the "thermal insulating ability" table will differ by type of insulation. The major organizing basis of the table is the thick- I?-16. /^CONSUMER PRODUCT INFORMATION THERMAL INSULATION FOR HOMES Befote buuiVo my)la!t«^ see "Buuiki Guide fcf ouJd ificmal irtwma.'noVi TYPE: B / Bla.^kcf,- ( cll Q Blanket ,batf Q Uosefcll for pootir^ □ UuA\\\-ix blew mo CI Ri^'d board D Foam WERiAL: RWc^ $v* DIMENSIONS: 3"/*"x 15'// x32' INTENDED FOR USE IN: O'AHit floor a Hollow waU E^Ope* wall 0t)pm ce't W or ra5 teff QHiase™er(t ce i I mo or crawl space. THERIAAL INSULATING ABILITY: This ■xM»«rt R value 3.B * IS M> TKi'ckriess Ouches') 1.0 3.5 6.0 q.o Co verrtjy. in toxb pox.Ko.c\e te^uMe -feet.) E^!wit=d Fuel Savins as % of fuel ^ g ets -for a home wilh vo insu la-hbvi Coldest Wintw Hwpe." ra^aes from £.fc -Jo ^U.. ° ** See. tiu-uiro Guile -for explanation . PRICE COMPARISON NUMBER FOR THIS PACKAGE = ^'^ °^ | ^' S P * 1 ^ (liO«= Rvalue K Scuuxre feet of coven-age in -iKi's pac.Kac|e) The lauer -|ta. Price CowpMvsaft kiiwvbefj -rhe lower ibe cost of msalatOna a, awen avea. •}© a debited level of insulation ptolcctior. (Rvalue"). Yoa can use Price Comparison Numbers ■(© lonNpare ihe costs df a. ce/rlam level of fnsularUM pnrfec- •hon ft>r different bra-rds or W different -kjpas of msuda.'Kon . FIRE SAFETY RATINGS*. " Resistance to -f Iotinc spread iiA^i 10 mnl. . _j rcslttum. Resistance to two Wcrri ?3 fcast j_ © 10 meat — | usisfarit kwj-. TKtTftkvi^ (ex H(\!s predict m tyvtn bij ifit cmoio. Ik; ™>\ae of msulabon hawe a. -1',/ndencij -|o corrode iome -mcFals , attract venwftj or pcn-vrjjt -funrws axo\olb. B. BokcU"yc clollwro f ccowv\ondet) for iYvstalla.Wv. ThtaknA >rv\asl< and piopor clolniiY) C. Keep ncuwwvndcd. srnte fcxWcen iTtwlaltovi aird object* ^Kat ntui oxd- hot. D. Ptopfttr iT>*ilallaltfs\ is vie.tttJicVtvi fen sxflai a-rvd eHcd wemess. H-17 ness of the insulation. For blanket and rigid board types, the table must reflect the basic thicknesses in which that form of insulation is manufac- tured. For loose fill and foam, the table might be organized in terms of connnon lumber dimensions (e.g., 3 1/4", 6", 8", 10", 12"). One Inch Standard The first line of every "thermal insulating ability" table will present the R-valuc and its related data for one inch of that type and brand of insula- tion. By presenting the R- value for a standard of one inch, insulation brands and types can be compared in terms 6f absolute thermal insulating power or protection. To facilitate such comparisons the footnote for the one -inch R- value presents the range of variation in R- value for insulation of that type. Fuel Savings . The jury was concerned that certain technical ratings of insulation properties (such as R- value) may have little or no direct meaning to the consumer. In the absence of Other information, an R-value of "12" has no meaning to the consumer. Such a raw index by itself connotes little or nothing about the thermal resistance properties of the product. One cri- terion critical to many consumers' decisions to purchase insulation is the fuel cost likely to be saved by insulating their homes, Therefore, we suggest that NBS develop an estimate of the approximate savings in fuel cost that would be realized by insulating one's house. A standard might be developed mathematically using a typical house, fuel costs and predicted fuel consumption, and different levels of thermal insulation. The jury feels that a percentage index of the savings realized at a given R-value compared to no insulation would be more understandable to the consumer than the R-valuc would be by itself. However, we would urge that indices of wide applicability be developed. Because the procedure to develop the expected fuel cost savings is likely to H-rl8 be complex, the jury feels it cannot be explained on the label but the explanation should be included in the Buying Guide. Price Comparison Number . The jury members feel strongly that the label should provide consumer information to facilitate comparisons between brands and between product types. The Price Comparison Number is intended to do just that by providing consumers with an index that reflects the price of a given level of thermal protection provided by one package of insulation. When the index is computed for alternative brands the consumer can identify the most cost-effective alternative. Fire Safety Ratings . The same objective of simplifying comparisons influenced the jury's decisions regarding the format of the scales describing fire resistance properties. The proposed scale not only shows a given brand's performance level but also shows the range of performance (a) for other brands of the same insulation type and (b) for all other types of insulation. Thus, the product rating is put into a meaningful context and can be directly inter- preted by a consumer. Caution "A" . The jury feels that corrosion, vermin, and fungus factors are fairly complex and are relevant only to limited segments of the insulation market. Therefore, the details regarding this information should be presented in the Buying Guide. Consumers witli these special problems could consult the Buying Guide for further infromation. Cautions "B" and "C" . Because these factors are major health and/or safety hazards, a clear warning statement is deemed necessary. H-19 IV. SMOKE DETECTORS The smoke detector label continues using the labeling principles explained in the previous section. The label is shown on the following page. Both the ionization type and the photoelectric type are listed, indicating to the consumer that there are two alternatives. Members of the expert jury- were informed that both heat and gas detectors arc available but are not considered as "smoke detectors." Other types of detectors are under develop ? ment and when available, additional categories may need to be added. The same comparison scale explained in the previous section is used for this label. It is believed to be the best form for conveying the complex information of specific rating, comparison to other brands of the same type, and comparison for all types of the product. Type of Fire and Smoke Sensitivity in terms of response time is expected to vary by type of fire. The six types of fire are intended to represent the proposed International Standards Organization (ISO) types of fires, described in meaningful terms to the consumer would have a correct perception of the type of fire and type of smoke involved. This alerts consumers that there are different types of fires and allows consumers to evaluate differences in response time in relation to their own needs. Time for Mann to Sound The end point (30 minutes) on the "time to respond" scale may be tech- nically incorrect. The jurors did not know the actual response times, and this end point might appropriately be shortened or lengthened, depending on the range of actual response time encountered. H-20 The jury agreed that sensitivity would be the most important item of information to consumers. They emphasized, therefore, the need to include information about sensitivity and expressed the belief that NKS could select or develop an adequate testing method. Thus, the alternative of a label without a basis for comparing smoke detector sensitivity was considered by the jury to be unacceptable. Finally, the jury believed that technical standards should be based on actual response time rather than a surrogate standard such as optical density. Summary Complex issues regarding the use of measures, simplicity vs. complete- ness, and differing product information needs come together here. Where information on brand or product performance for varying applications or uses is provided and where several scales or measures are used, it is possible that consumer information processing will be made more difficult. The jury was unable to resolve this issue to its satisfaction because of time constraints. How a summary measure or statement set is determined, whether on balance it is more or less useful, etc, are questions to be addressed in future research. Battery The "Battery" information entry is omitted for AC- only models. H-21 CONSUMER PRODUCT INFORMATION 0j5j3 SMOKE DETECTOR TYPE: D PKoVoelec+YiC lcmiza.-HoT» FWJER SOURCE: Bfb^Wu Q M-dneefc Q AC-pluj-w (-Priwj bwjjgv REO)MlErtDED PLACEMENT: DM s'Ccilim D EMcy SENS IT 1 V1TT: 1 TXPE OF FlKfc AND SfOOKE ] A. St-wr^ flcxvne., liWeswolte (uxxd) "B. O^eak ■fWie.j nvxh swoke (weed) C. SwokWvvru wuck smoke (Jowa) , n. E H^W&. Icouvd , swoku (o\i) F; FlocfftwaUz, Iiou'd, heat (alcohol) TttAE FOR AU\t>N\ ID SOUND 30 witwks —i —I 50i ANCm bu -ItaciNYbtd. "Tt\e. Ycwvatof- •jolUwk &< oUdlv bxaMds of ioru-i cvk/v deJldcn 5> u> qivtA\ b^ iht oa^k SedA loiv uwcjc* each scale. Tim tOlmoc c4 rtvliwjs &*- brtuxds o c pMoeUtVot dekt-Ws w QiwAA bu kvJchews^ aa/raaes^ a,Vk{ -Hog imit -rernures txopyr lYvslallalion . £ee Stone* s fAoMuaJ ■for msKUakcw uwshvcHWL — " " H-22 V. VACUUM CLUANIiKS The label for vacuum cleaners also continues using the labeling principles discussed in the previous sections on thermal insulation and smoke detectors. The label is shown on the following page. In the "Type" section the format listing all alternatives is used again to call attention to the fact that there are product type alternatives which should possibly be considered before a purchase decision is made. Ihe comparison scales used in the previous sections are also used on this label as the best form for conveying the complex informa- tion of specific ratings and comparisons among brands and across product types . Types Although type or model alternative lists usually include upright, cannister, and cannister with power nozzle models, our listing also includes both the electric broom and the hand-held models. For example, the hand-held model may offer an alternative to the cannister for consumers seeking a vacuum cleaner model to satisfy cleaning needs such as a small apartment, little carpeting, stairs, or drapes. Accessories Because it is not obvious to the consumer which accessories are included in the priced package, it is important to list the accessories included. A standardized nomenclature and order of listing should be developed to facili- tate interpretation (e.g., "crevice tool l/2"xl l/4"xl0") and to make possible comparisons between brands and/or products. H-23 CONSUMER PRODUCT INFORMATION) J VACUUfn CLEAMER5 TYPE.J O Up*iaV*t EfCawvskf Q ConmsIw wii{\ pou>w t£>tt\a D Hnd-KtU ACCESSORIES; (liskd in &Jtw\±i/«l v*twntlaluTe) VJEICHT: CodD LEKSTB: Hc6E LENGTH: EFFECTIVE BAG CAPACITY: B'T-ull Bag Indit^W □ Reusable U3 PUMCTION: Q Suction cjf.1 3 ^ Sucker^ o.yA bloiou\( Q^i^po^blc bao CLEANING. AtMUTY: Canpu.'t Tupe Embedded Tnrt Swrfcte U+k>r Plush jiuuuuuiuuj Oi- _,«> Shan Level loop ii±m± crrfT r ' rr ^\ »t- 4 too -iito o*_ JM -,!» _,«* 0^ ^KO Boj«efloovs olAuI Kivrd ,165 Drapes , upok-k/ru 1 dt. L » KtY: lit. yolW) ft* -Wuo j»odud W quwrt bu -frtia. O^nxOi . All -OikicaJ 4*t vm ^twa of tta j>c«UMiai>t £.% ) oV dirt re«woved. TAt sotid dOjffel. b»* owdyr coo.lv scale im<1uC(S.>C& "Ita. -«»«(t, ef pOl"f*r-mA/vvtl, t\Wm fVr cfffW uxt»Lo)u ™odjla. 7l\t clcntd ttW. wlui&iy CARPET 10EAE m»o Ease CP NMfcWENr fcCG.035 CARPET Plu&h ftlol{i.le\*& ttWUUUU \ 6Uear C^t>^- imia) J / E-iy^ KEY: TKc vakA'<} (« "flui ptxWt ii qwew bti fte. (ynftu). iVtfejddOwt lme u/vu^ eo.ck saita- ouki lux. vaavil ^ pevfo-rvwaw^i -foy of/uw NOISE LEVEL: II decibel* (ft-sad*) i6 >- -e»o EXPECTED SERVICE- FRE£* LIFE: fclfe 'utoj© * EskwiO.'kd 4sc wrfWjd- truiierr vt/wui/rs. . No(- ft-UMjcfftMiluMw quafltxvvfcae. H-24 Effective Bag Capacity Units with smaller bag capacities obviously require the inconvenience of emptying and/or the costs of bag replacement more often than do units with a larger capacity. In addition, for most units the empty capacity of the bag (its maximum capacity of dust or lint) is not the significant measure of performance. Because of design differences, cleaning efficiency varies among units as the bags fill. The jury suggests that a standardized measurement procedure be developed to test for effective bag capacity (e.g., the amount in liters of standardized dirt accumulated by the machine in the bag up to the point where the machine will perform at 801; of its empty cleaning ability). Carpet Types and Cleaning Surfaces Because consumers have different cleaning requirements and because vacuum cleaners differ in their abilities to clean different surfaces, standard measurement procedures should be developed for testing cleaning ability on several representative carpet surfaces as well as on hard surfaces (bare floors) and fabric surfaces (drapes and upolstery). A variety of alternatives are reflected in the labels of European countries with labeling programs. The terms and surface types should, of course, be readily interpretable by consumers . Embedded Dirt and Surface Litter . Because performance differences between models as well as brands exist for different types of dirt and because these differences arc important to consumers, the performance scales are separated for these two representat Lvc types of dirt for carpeting materials. Standardized dirt and litter composition should be determined and a standardized measurement procedure should be developed for measuring performance on these attributes. H-25 Wcajr. Carpet wear is also a significant concern of consumers. Models as well as brands show noticeable variation in performance here. A standard- ized measurement should be developed to reflect performance of the machine (or nozzle) on this characteristic and the test should be performed on differ- ent types of carpet surfaces if variation is significant. Ease of Movement Some standardized measure of ease of movement of the cleaning nozzle (or machine) over various types of carpet surfaces should be developed. Expected Service -Free Life Models and brands differ in length of trouble-free life. The basic repair- free expected life of the brand or model gives the consumer a summary measure for comparing the reliability and durability of the product. A standardized measurement procedure -- perhaps like the methods used by MIT's Center for Policy Alternatives in its total product life cost studies -- should be developed for reporting expected longevity of the product. The ex- planatory note or disclaimer is intended to prevent misinterpretation of "free service" by consumers and to interpret the concept of "service- free" life. H- 26 VI. CONCLUDING COMMENTS Jury members individually and collectively insisted on making some concluding comments about the label development process in which they participated, expressing some important reservations, offering several recom- mendations for label development procedures, and identifying some unresolved issues inherent in this activity. • Evaluation of This Process The "expert jury" process used to develop these three labels is "workable". However, while there is similarity between two of the jury's labels (insulation and smoke detectors) and the NBS counterparts, it is important to note the differences and to consider several suggestions regarding this process. A "Workable" Process The process in which the jury participated did result in achievement of the task objective. Three prototype labels were developed for the products assigned within the time frame specified. In that sense, the process "worked." Similarity Between NBS and Jury Labels A first glance at both the NBS and the jury labels for insulation or for smoke detectors shows some strong similarity between the labels produced by each group. The elements included and their order on the label are reasonably close. Perhaps that is not surprising. The NBS label is the result of secondary data gathering coupled with primary comment and work by engineers and "consumer sounding boards." 'Hie jury's work was completed in a span of H-27 two days. It reflects their use of secondary data, their knowledge of consumer concerns, and their experience with the products, and discussion with technical experts. Differences Between NBS and Jury Labels A careful comparison of the NBS and jury labels exposes some rather important differences between the output of the two label development processes. The differences include jury emphasis on meaningfulness of terms and measures, on facilitating comparisons, and on identification of choice alternatives -- in general, an orientation toward a consumer use criterion rather than one of technical correctness. A meaningfulness to the consumer is critical. The basic criterion of whether one label is superior to another is whether or not the consumer is able to interpret and use one label better than the other; it is not whether one label uses terms or symbols technically more correct than the other. The jury labels consistently attempt to aid consumers in comparing product as well as brand alternatives. The use of the comparison -type scale offers the opportunity to see at a glance where a brand performed not merely in some absolute sense, but, more importantly, to see that performance level in relation to the range of performance for other brands and alternative product types. Not only docs the jury label emphasize comparison facilitation, but it also makes consumers aware of important choice alternatives . Alternative product types or characteristics are explicitly listed with boxes to be checked to identify the presence of a given attribute. Thus, the label itself makes consumers aware of alternatives which previously may not have been known. H-28 In summary, the basic cliff crehces between the NBS and jury labels reflect the jury's strong concern that the label be meaningful and useful to consumers. The bottom- line question is, "Is important information presented in such a manner that the consumer can readily apprehend, process, and correctly use it in a way that relates to the consumer's experience?" Recommendations Regarding This Procedure As a result of their participation in this label development procedure and in view of their desire for a more efficient process if this procedure is used again, jury members suggest that (a) more information should be provided before the jury is assembled and (b) jury membership could be broadened to include one or. two technical experts familiar with the product and its distribution. It is recognized that the jury must be held to a manageable size in order to make feasible the interactions and the quick consensus necessary for creation of a draft label within the time constraint. Reservations About the Procedure Jury members repeatedly voiced strong concerns that this procedure should not be considered a substitute for a consumer-validated label development process. Validation of informative labeling can be achieved only by empirical consumer research. Member participation in the development of these draft prototype labels should not be viewed as an endorsement of the voluntary labeling program, the label development process, or the draft labels thems elves . Recommendations The label development process should include provisions for implementing evaluation research, for consumer label testing research, for product specific research, and for basic consumer information processing research. H- 29 1. Evaluation Research . Informative labeling programs should state specific objectives or goals to be achieved by informative labels and should specify measurements to determine if those goals have been achieved. Impact research should be planned as an integral part of informative labeling programs . 2. Label /Element Testing Research . It is imperative that drafted labels as well as specific copy or working alternatives, format alternatives, scale alternatives, symbol alternatives, etc., all be tested using represen- tative consumer samples using proper field and laboratory research procedures. 3. Product Specific Research . Before labels are developed for a product category it is necessary to have consumer data relevant to product preferences, concerns, and uses. Secondary information should be collected and, where necessary, primary data should be gathered on attribute salience and importance, how consumers chunk or group atomistic attributes into molar chunks for making decisions or storing in memory, and about what products are considered substitutes for this product. 4. " Basic" Research . Finally, an on- going labeling program should support the basic research into consumer information processing of product information. Such research should investigate how consumers use labels as one form of product information. Unresolved Issues There arc some issues which are left unresolved by the jury. It became clear that manufacturers of smoke detectors were not satisfied that there is currently an acceptable- SMMP (Standard Methods of Measuring Performance) for measuring "sensitivity". The jury also is aware that vacuum cleaner manufac- turers continue to debate techniques and procedures for measuring "cleaning H-30 ability." At issue then is the question: "Is it better to develop and promulgate an ' informative' label which omits a significant dimension of performance evaluation for the consumer, or is it better to not promulgate an incomplete lal>cl at nil?" "Is a partial label better than none at all?" The jury is also concerned about including certain terms without explanatory detail on the label. Without adequate explanation the terms could be misleading and deceptive. While Buying Guides may relieve some concerns about such incompleteness, it is not likely that all consumers would seek out information in the Buying Guides if available. The first and final question to be asked by the informative labeler is, "Can the label be used by tlit consumer in a meaningful way to facilitate or simplify an educated ciwict bttween brands and/or products?" H-31 I" ■(|ll III certified by m.iuul.ii dure or older ()'(|.'ini/,ituni JKL, Inc. TT 11 U.S. DEPARTMENT OF COMMERCE OFFICE OF THE SECRETARY Reprinted from Federal Register, Volume 43, Number 104 — Tuesday, May 30, 1978 (Pages 23488-23495) DEPARTMENT OF COMMERCE Office of the Secretary VOLUNTARY CONSUMER PRODUCT INFORMATION LABELING PROGRAM Proposed Specification for Labeling of Thermal Insulation for Homes AGENCY: Assistant Secretary of Com- merce for Science and Technology, Commerce. ACTION: Proposed performance infor- mation labeling specification. SUMMARY: Pursuant to the proce- dures for a voluntary consumer prod- uct information labeling program, as 'amended (15 CPR Part 16; 42 FR 26647, dated May 25, 1977; 42 PR 57686, dated November 4, 1977; and 43 FR 8254, dated March 1, 1978), this notice announces the Department's proposed performance information la- beling specification for the labeling of thermal insulation for homes under the program and invites interested persons to comment thereon. The pro- posed specification includes a descrip- tion of the product and the perform- ance characteristics covered, identifi- cation of product test methods to be used, label designs and label display requirements, and requirements for participation in the program with re- spect to thermal insulation for homes. A separate notice is also being pub- lished in this issue of the Federal Reg- ister announcing the Secretary's in- tention to suspend fees for participa- tion in this program with respect to thermal insulation for homes. DATE: Comments must be received on or before July 14, 1978. FOR FURTHER INFORMATION CONTACT: Dr. Howard I. Forman, Deputy As- sistant Secretary for Product Stand- ards, Room 3876, U.S. Department of Commerce, Washington, D.C. 20230, 202-377-3221. SUPPLEMENTARY INFORMATION: On December 14, 1977, the Depart- ment announced in the Federal Regis- ter (42 FR 62946-62949) a finding of need to label thermal insulation for homes under the voluntary consumer product information labeling program and further announced that a per- formance information labeling specifi- cation (specification) was being devel- oped for such insulation. These ac- tions were taken in response to re- quests that thermal insulation for homes be labeled and were in accord- ance with § 16.4(d) of the Depart- ment's published Procedures for a vol- untary consumer product information labeling program as amended (15 CFR Part 3 6; 42 FR 26647 at 26649, dated May 25, 1977; 42 FR 57686, dated No- vember 4, 1977; and 43 FR 8254, dated March 1, 1978) (procedures). The effort to develop the specification has resulted in the proposed specification included in this notice, which is hereby presented for public comment in accordance with § 16.5(a) of the pro- cedures. Under § 16.2(b) of the procedures, the Department of Commerce may in- clude on product performance labels information on product performance characteristics also covered by labeling programs of other Federal agencies, provided the other Federal agencies agree to such inclusion. The Depart- ment is cognizant of other Federal agency requirements and proposed re- quirements for labeling of thermal in- sulation for homes. Efforts have been made to coordinate the proposed spec- ification with those requirements of other agencies so as to avoid the need for separate labels to meet differing agency requirements. These coordina- tion efforts will continue as the final specification is written. Interested persons desiring to com- ment on the proposed specification set out below are invited to submit such comments on or before July 14, 1978, to the Assistant Secretary for Science and Technology, Room 3862, U.S. De- partment of Commerce, Washington, D.C. 20230. Any person desiring to express his or her views relative to the proposed specification m an informal hearing may do so by communicating that desire in writing, on or before June 14, 1978, to the Assistant Secretary for Science and Techonolgy at the address shown in the preceding paragraph. Upon receipt of such request informal hearings will be held so as to give all interested persons an opportunity for the oral presentation of data, views, or arguments in addition to the opportu- nity to make written submissions. Notice of such hearings will be pub- lished in the Federal Register. Upon receipt of the comments sub- mitted in response to this notice, in- cluding the testimony of individuals at any hearings that may be held in con- junction therewith, a complete evalua- tion of such comments and testimony will be made. Upon completion of that evaluation a notice will be published in the Federal Register either (1) giving the complete text of a final specification, (2) stating that the pro- posed specification will undergo fur- ther development before final publica- tion, or (3) withdrawing the proposed specification from further considera- tion. Being published simultaneously in this issue of the Federal Register with this notice is a separate notice announcing that pursuant to §§16.6 (a) and (d) of the procedures the Sec- retary intends, at such time as a final specification for the labeling of ther- mal insulation for homes is issued, to suspend all fees and charges for par- ticipation in the program with respect to thermal insulation for homes. Issued: May 23, 1978. Jordan J. Baruch, Assistant Secretary for Science and Technology. The following is the proposed speci- fication under consideration for the la- beling of thermal insulation for homes: Proposed Performance Information Label- ing Specification for Thermal Insula- tion for Homes 1.0 Purpose. 2.0 Scope. 3.0 Definitions. 4.0 Initiation and termination of participa- tion in program. 5.0 General conditions for participation. 6.0 Identification of material, form, and recommended application. 7.0 Testing and rating for area covered. 8.0 Testing and rating for R value. 9.0 Rating for thermal coverage and pric- ing factor. 10.0 Testing and rating for resistance to surface flame spread. 11.0 Testing and rating for resistance to smoldering. 12.0 Testing and rating for PSC number. 13.0 Testing and rating for corrosiveness. 14.0 Product labeling. 15.0 Use of program information in adver- tising. 16.0 Amendment. Figure 1. Label for Loose Fill Type Insula- tion. 1-1 Figure 2. Label for Blanket, Batt, or Board Type Insulation. Appendix A, Form for Notification of Desire To Participate in Program. 1.0 Purpose The purpose of this Performance Infor- mation Labeling Specification is to establish procedures for the testing and labeling of thermal insulation for homes in accordance with the Procedures for a Voluntary Con- sumer Product Information Labeling Pro- gram, as amended (15 CFR Part 16; 42 FR 26647, dated May 25, 1971; 42 FR 57686, dated Nov. 4, 1977; and 43 FR 8254, dated Mar. 1, 1978) and to define requirements for participation in that program with respect to such insulation. 2.0 Scope 2.1 This Specification shall apply to the product class consisting of all insulation as defined in § 3.9 of this Specification. 2.2 Insulation covered by this Specifica- tion shall be labeled with respect to its ma- terial, form, recommended application, R value, area covered, pricing factor, resis- tance to surface flame spread, resistance to smoldering, FSC number, and corrosiveness. 3.0 Definitions 3.1 The term "Secretary" means the Sec- retary of Commerce or her designee. 3.2 The term "participant" means a man- ufacturer, assembler or private brand label- er of insulation, or an importer of insulation for resale, who participates in the Program with respect to insulation. 3.3 The term "designated agent" means a person, as defined in § 16.3(e) of the Proce- dures, who has been designated by the Sec- retary to carry out appropriate operational procedures on behalf of more than one par- ticipant in accordance with § 16.9 of the Pro- cedures. 3.4 The term "Program" means the Vol- untary Consumer Product Information La- beling Program. 3.5 The term "Procedures" means the Procedures for a Voluntary Consumer Prod- uct Information Labeling Program, as amended <15 CFR Part 16; 42 FR 26647, dated May 25, 1977; 42 FR 57686, dated Nov. 4, 1977; and 43 FR 8254, dated Mar. 1, 1978). 3.6 The term "Specification" means the Performance Information Labeling Specifi- cation for Thermal Insulation for Homes. 3.7 The term "Label" means printed matter affixed to or otherwise provided with insulation and meeting the require- ments of § 14.0 of this Specification. 3.8 The term "Department of Commerce Mark" means the mark indicated in Figures 1 and 2, which is registerable in the U.S. Patent and Trademark Office under 15 U.S.C. 1054. 3.9 The term "insulation" means thermal insulation intended for use in the ceiling, walls, floors, or other structural elements of private dwellings and customarily available to consumers for their use in the retrofit- ting of existing buildings or in the Initial fit- ting of new buildings. The term includes loose-fill, batt, blanket, and board type insu- lation consisting of either organic or miner- al materials in either cellular or fiber form. 3.10 The terms "ASTM Standard Test Method" and "ASTM Standard Recom- mended Practice," when used as references to specific documents and when used with- out Identifying dates, means the current version of the specific American Society for Testing and Materials standard test method or standard recommended practice refer- enced. Copies of these documents may be obtamed from the American Society for Testing and Materials, 1916 Race Street, Philadelphia, Pa. 19103. 3.11 The term "Proposed Federal Specifi- cation" means the proposed version of the designated Federal purchase specification published by the Federal Supply Service. General Services Administration, for the use of all Federal agencies. The referenced portions of Proposed Federal Specifications may be obtained from the National Bureau of Standards, Division 761, Washington, D.C. 20234. 4.0 Initiation and Termination of Partici- pation in Program 4.1 Any manufacturer, assembler, or pri- vate brand labeler of insulation, or importer of insulation for resale, desiring to partici- pate in the Program with respect to insula- tion will nofity the Secretary. The notifica- tion shall list the brand name(s) for which the prospective participant proposes to use Labels and the proposed date of entry into the Program for each brand name. The no- tification shall also include a statement that if accepted as a participant in the Program the prospective participant will (1) abide by all conditions imposed by the Procedures, (2) abide by all conditions imposed by this Specification, and (3) desist from using the Department of Commerce Label and Mark if its participation in the Program is termi- nated. The notification shall be addressed to the Assist Secretary for Science and Technology, Room 3862, U.S. Department of Commerce, Washington, D.C. 20230. The notification may be in the form shown in Appendix A. 4.2 The Secretary shall act expeditiously on all requests to participate in the Pro- grams and shall notify each prospective par- ticipant of her decision in writing. In those instances where the Secretary declines a re- quest, she shall state the reasons for so de- clining. 4.3 If a prospective participant seeking to participate in the Program is notified by the Secretary that she proposes to deny that prospective participant the right to partici- pate, that prospective participant shall have 30 days from the receipt of such notification to request a hearing under the provisions of 5 U.S.C. 556. The Secretary's proposed denial shall become final through the issu- ance of a written decision to such prospec- tive participant in the event that he does not appeal such notification by the end of the 30-day period. If, however, such pro- spective participant requests a hearing within that 30-day period, the Secretary's proposed denial shall be stayed pending the outcome of the hearing held pursuant to 5 U.S.C. 556. 4.4 A participant may at any time termi- nate his participation and responsibilities under this Program with respect to a given brand of insulation by giving written notice to the Secretary that he has discontinued use of the Department of Commerce Label and Mark for all insulation of that brand. 4.5 The Secretary, upon finding that a participant is not complying with the condi- tions set out in the Procedures or In this Specification, may terminate upon 30 days' notice the participant's right to continue his participation in the Program with respect to insulation: Provided, That the participant shall first be given an opportunity to show cause why the participation should not be terminated. 4.6 Upon receipt from the Secretary of a notice of proposed termination of participa- tion, which notice shall set forth the rea- sons for such proposed termination, the par- ticipant shall have 30 days from the date of receipt of such notification to request a hearing under the provisions of 5 U.S.C. 556. The Secretary's proposed termination shall become final through the issuance of a written decision to the participant in the event such participant does not appeal the proposed termination within the 30-day period. If, however, the participant requests a hearing within the 30-day period, the Sec- retary's proposed termination shall be stayed pending the outcome of the hearing held pursuant to 5 U.S.C. 556. 5.0 General Conditions for Participation 5.1 Prior to the use of a Label partici- pants shall make or have made the tests and ratings and the identifications required under §§6,0 through 13.0 of this Specifica- tion and shall retain adequate records of the tests and computations involved. Such records shall be kept on file by the partici- pant or his agent for three years and shall. If requested by the Secretary within that three-year period, be forwarded to the Sec- retary within 30 days of such request. 5.2 Participants should make or have made tests on sufficient samples of insula- tion to provide a valid basis for determining ratings and should maintain such quality control programs, to include testing, as are necessary to insure that no insulation having a Label is mislabeled. 5.3 Participants shall enter product rat- ings and other Information on their Labels, and shall display their Labels in accordance with the requirements of § 14.0 of this Spec- ification. 5.4 Each participant shall be identified on Labels used by that participant as the or- ganization certifying the accuracy of ratings on the Labels. 5.5 In addition to the testing referred to in §§ 5.1 and 5.2 of this Specification, partici- pants shall, if requested by the Secretary in accordance with § 16.7(d)4 of the Proce- dures, make or have made at their expense further tests or provide samples of insula- tion for further testing to determine wheth- er testing has been done according to this Specification. The results of the requested tests, or the requested samples, shall be pro- vided to the Secretary as soon as practica- ble, preferably within 30 days of receipt of such requests. This requirement does not preclude the Department of Commerce from testing or having tested any insulation at its own expense. 5.6 The requirement in §§5.1 and 5.5 of this Specification and the recommendation in § 5.2 of this Specification that partici- pants "make or have made" tests of insula- tion may be fulfilled through the use of in- house testir. - testing by Hher laboratories, testing associated with certification pro- grams, or a combination of these three types of testing. However, for the purposes of this Program, accountability shall remain with the participant for information en- tered on Labels by that participant. 5.7 Participants may reproduce or may authorize non-participants such as retail sales organizations to reproduce Labels, in- cluding the Department of Commerce Mark, in the advertising of insulation labeled under the Program: Provided, That the re- quirements in § 15.0 of this Specification are satisfied. 5.8 Participants may utilize the services of designated agents who have been desig- nated by the Secretary under § 16.9 of the Procedures to carry out specified operation- al procedures on behalf of participants in the Program with respect to insulation. 6.0 Identification of Material, Form, and Recommended Application 6.1 Insulation shall be identified with re- spect to its basic material through the use 1-2 of the most appropriate of the following de- scriptive terms on Labels: mineral wool, cel- lular glass, perlite, vermicullte, cellulose, polystyrene, polyurethane, polyisocynurate. If none of the above terms is appropriate, a descriptive term provided and published by the Secretary under §6.4 of this Specifica- tion shall be used. 6.2 Insulation shall be identified with re- spect to its basic form through the use of the most appropriate of the following terms on Labels: board type, board type with vapor varrier, blanket type, blanket type with vapor barrier, batt-type, batt type with vapor barrier, loose fill type for pouring, loose fill type for blowing, loose fill type for pouring or blowing. If none of the above terms is appropriate, a descriptive term pro- vided and published by the Secretary under § 6.4 of this Specification shall be used. 6.3 Insulation shall be identified with re- spect to its recommended application by checking one or more of the following de- scriptive terms on Labels: attic floors, base- ment ceilings, floors over crawl spaces, en- closed walls, open walls. If none of the above terms is appropriate, one or more de- scriptive terms provided and published by the Secretary under § 6.4 of this Specif ica- • tion shall be used. 6.4 Participants or potential participants desiring to describe on Labels an insulation with respect to its material, form, or recom- mended application, for which insulation the descriptive terms listed in §6.1, 6.2, or 6.3 of this Specification are not appropriate, should notify the Secretary of the need for additional descriptive terms. Any such noti- fication shall describe the material, form, and recommended application of the subject insulation and shall include proposed addi- tional descriptive terms. Such notifications shall be addressed to the Assistant Secre- tary for Science and Technology, Room 3862, U.S. Department of Commerce, Wash- ington, D.C. 20230. The Secretary shall pro- vide additional descriptive terms if needed, or shall inform the submittor of the notifi- cation as to which of the previously listed descriptive terms should be used for the subject insulation, within 30 days of receipt of the notice. When additional descriptive terms are provided to the submitter, the Secretary shall also, as soon as practicable, publish in the Federal Register a notice of such provision. 6.5 Insulation shall be considered misla- beled if the material or form of the insula- tion is different from the approved descrip- tive terms for material and form listed on the Label, or if the insulation is deemed by the Secretary to be inappropriate for one or more of the approved recommended applica- tions checked on the Label. 7.0 Testing and Rating for Area Covered 7.1 For loose fill type insulation, area covered shall be computed using the rela- tionship A = M/(D • t/12), where A is the area covered, in square feet; M is the weight of insulation in a package, in pounds; D is the settled density in pounds per cubic foot determined in accordance with section 4.5.1 of Proposed Federal Specification HH-I- 515D, Insulation, Thermal (Loose Fill for Pneumatic or Poured Applications): Cellulo- sic or Wood Fiber, as proposed November 4, 1977, or section 4.5.1 of Proposed Federal Sepcification HH-I-1030B, Insulation, Ther- mal (Mineral Fiber, for Pneumatic or Poured Application), as proposed November 4, 1977, as appropriate; and t is the settled thickness of the installed insulation, in inches. (See section 3.11 of this Specifica- tion.) Area covered shall be computed for settled thicknesses of 1.0, 3.5, and 5.5 inches, and for the settled thicknesses in inches cor- responding to R values of R = 30 and R = 40 as determined under section 8.1 of this Specification. Area covered values of less than 50-square feet shall be expressed in tenths of a unit and area covered values of 50-square feet or more shall be expressed in whole numbers on Labels. 7.2 For blanket and batt type insulation, area covered shall be computed using the re- lationship A = W • L, where A is the area covered jn square feet and W and L are the width and total length in feet of the pack- age piece or pieces, measured on a flat hori- zontal surface in as-installed condition. Measurements of W and L may be made with any measuring device of suitable accu- racy but care must be taken not to distort the insulation in the measurement process. During the measurement process, normal installed thickness in inches shall also be determined in accordance with section 4.1.1 of ASTM C 167, Standard Test Methods for Thickness and Density of Blanket or Batt Type Thermal Insulating Materials. Area covered values of less than 50-square feet shall be expressed in tenths of a unit and area covered values of 50-square feet or more shall be expressed in whole numbers on Labels. 7.3 For board type insulation, the area covered shall be computed using the rela- tionship A = W • L, where A is the area cov- ered in square feet and W and L are the width and total length of the packaged piece or pieces, in feet. Measurements may be made with any measuring device of suit- able accuracy. During the measurement process, normal installed thickness in inches shall also be determined. Area covered values of less than 50-square feet shall be expressed in tenths of a unit and area cov- ered values of 50-square feet or more shall be expressed in whole numbers on Labels. 7.4 When tests to determine if insulation is mislabeled are conducted in accordance with section 7.1, 7.2, or 7.3 of this Specifica- tion and any value for area covered so deter- mined is found to be less than the value shown on the Label for the same thickness of insulation by 0.2-square foot or 3 percent of the labeled value, whichever is greater, the insulation shall be considered misla- beled. 8.0 Testing and Rating for R Value 8.1 For loose fill type insulation, R value (thermal resistance) shall be determined in accordance with ASTM C 687, Standard Recommended Practice for Determination of the Thermal Resistance of Low-Density Fibrous Loose Fill Type Bulding Insulation. R values shall be determined at a mean tem- perature of 75°F for the settled density as determined under section 7.1 of this Specifi- cation. R values shall be computed for set- tled thicknesses of 1.0, 3.5, and 5.5 inches, and the settled thicknesses in inches corre- sponding to R values of R= 30 and R= 40 shall also be computed. R values shall be given in °F • h • ftVBtu where "F means tem- perature difference in degrees Fahrenheit, h means hours, ft 2 means square feet, and Btu means British thermal units. R values of less than 10 shall be expressed in tenths of a unit and R values of 10 or more shall be expressed in whole numbers on Labels. 8.2 For blanket and batt type insulation. R value shall be determined in accordance with ASTM C 653, Standard Recommended Practice for Determination of the Thermal Resistance of Low-Density Mineral-Fiber Blanket-Type Building Insulation. R value shall be determined at a mean temperature of 75°F for the normal installed thickness as determined under section 7.2 of this Specifi- cation. R value shall be given in "F-h-fty But, where °F means temperature differ- ence in degrees Fahrenheit, h means hours, ft 2 means square feet, and Btu means Brit- ish thermal units. R values of less than 10 shall be expressed in tenths of a unit, and R values of 10 or more shall be expressed in whole numbers on Labels. 8.3 For board type insulation, R value shall be determined in accordance with either ASTM C 177, Standard Test Method for Thermal Conductivity of Materials by Means of the Guarded Hot Plate; ASTM C 236, Standard Test Method for Thermal Conductance and Transmittance of Built- Up Sections by Means of the Guarded Hot Box; or ASTM C 518, Standard Test Method for Steady State Thermal Transmission Properties by Means of the Heat Flow Meter. Measurements shall be made at a mean temperature of 75°F on aged test specimens representative of the density and thickness of the labeled insulation. R value shall be computed for the installed thick- ness as determined under section 7.3 of this Specification and shall be given in "F-h-fty But, where °F means temperature differ- ence in degrees Fahrenheit, h means hours, ft 2 means square feet, and Btu means Brit- ish thermal units. R values of less than 10 shall be expressed in tenths of a unit and R values of 10 or more shall be expressed in whole numbers on Labels. 8.4 Since in sections 8.1 and 8.2 of this Specification the referenced recommended practices provide alternative test methods for determining R value, and since in sec- tion 8.3 of this Specification alternative test methods are also provided, then in all cases where an R value rating comes into dispute the following order of precedence shall be held to prevail: R values determined in ac- cordance with ASTM C 177, Standard Test Method for Thermal Conductivity of Mate- rials by Means of the Guarded Hot Plate, shall prevail over R values determined in ac- cordance with other methods, and R values determined in accordance with ASTM C 236, Standard Test Method for Thermal Conductance and Transmittance of Built- Up Sections by Means of the Guarded Hot Box, shall prevail over R values determined in accordance with ASTM C 518, Standard Test Method for Steady State Thermal Transmission Properties by Means of the Heat Flow Meter. 8.5 When tests to determine if insulation is mislabeled are conducted in accordance with section 8.1, 8.2, or 8.3 of this Specifica- tion and any R value so determined is found to be less than 95 percent of the R value shown on the Label for the same thickness of insulation, the insulation shall be consid- ered mislabeled. 9.0 Rating for Thermal Coverage and Pric- ing Factor 9.1 For loose fill, blanket, batt and board type insulation, a thermal coverage rating shall be computed using the relationship TCR=RA where TCR is the thermal cover- age rating, R is the R value determined under §8.1, 8.2, or 8.3 of this Specification and A is the area covered value, correspond- ing to this R value, determined under §7.1, 7.2, or 7.3 of this Specification. For loose fill type insulation TCR shall be computed using the R value and area covered value corresponding to a settled thickness of one inch. For batt, blanket and board type insu- lation, TCR shall be computed for the R value and area covered corresponding to the installed thickness. 9.2 For display on the Label, a pricing factor shall be calculated using the relation- ship PF=1000/TCR, where PF is the pric- 1-3 ing factor and TCR is the thermal coverage rating determined in accordance with §9.1 of this Specification. Pricing factor shall be expressed in hundredths of a unit on Labels. 9.3 When ratings to determine if insula- tion is mislabeled are made in accordance with §§9.1 and 9.2 of this Specification and the pricing factor so determined is found to be not in agreement with the pricing factor shown on the Label, the insulation shall be considered mislabeled. 10.0 Testing and Rating for Resistance to Surface Flame Spread 10.1 For loose fill, blanket, batt, and board type insulation, resistance to surface flame spread shall be determined in accord- ance with the surface flame spread test re- ferenced in the following three specifica- tions: 11 4.5.7 of Proposed Federal Specifica- tion HH-I-515D, Insulation, Thermal (Loose Fill for Pneumatic or Poured Applications): Cellulosic or Wood Fiber, as proposed No- vember 4, 1977; §4.5.8 of Proposed Federal Specification HH-I-1030B, Insulation, Ther- mal (Mineral Fiber, for Pneumatic or Poured Applications), as proposed Novem- ber 4, 1977; and § 4.7.6 of Proposed Federal Specification HH-I-521F, Insulation Blan- kets, Thermal (Mineral Fiber, for Ambient Temperatures), as proposed November 9, 1977. (See §3.11 of this Specification.) How- ever, the following requirements shall apply to the testing of insulation having a vapor barrier or other membrane: Insulation having a vapor barrier or other membrane shall be tested both with the membrane ex- posed to the radiant panel and with the membrane either removed from the insula- tion or intact but not exposed, and the lower of the resulting values of resistance to surface flame spread shall be shown on Labels: Except That insulation which is clearly and conspicuously marked on the membrane that an exposed membrane may present a fire hazard and should not be in- stalled so as to expose said membrane may be tested only with the membrane intact but not exposed to the radiant panel and the resulting value of resistance to surface flame spread shown on Labels. Resistance to surface flame spread shall be determined at the density used in the determination of R value under §8.1, 8.2, or 8.3 of this Specifi- cation. Resistance to surface flame spread shall be given as the critical radiant flux in watts per square centimeter, shall be ex- pressed in hundredths of a unit, and indicat- ed at the appropriate position on the resis- tance to surface flame spread scale on Labels. 10.2 When tests to determine if insula- tion is mislabeled are conducted in accord- ance with §10.1 of this Specification and the resistance to surface flame spread so de- termined is found to be less than 95 percent of the resistance to surface flame spread shown on the Label, the insulation shall be considered mislabeled. 11.0 Testing and Rating for Resistance to Smoldering 11.1 For loose fill, blanket, batt, and board type insulation, resistance to smolder- ing shall be determined in accordance with the smoldering test referenced in the follow- ing three specifications: § 4.5.8 of Proposed Federal Specification HH-I-515D, Insula- tion, Thermal (Loose Fill for Pneumatic or Poured Application): Cellulosic or Wood Fiber, as proposed November 4, 1977; § 4.5.9 of Proposed Federal Specification HH-I- 1030B, Insulation, Thermal (Mineral Fiber, for Pneumatic or Poured Applications), as proposed November 4, 1977; and §4.7.7 of Proposed Federal Specification HH-I-521F. Insulation Blankets, Thermal (Mineral Fiber, for Ambient Temperatures) as pro- posed November 9, 1977. (See §3.11 of this Specification.) For boa.rd type insulation, the hole for insertion of the ignition source may be formed by drilling with an 8-mm drill. Resistance to smoldering shall be de- termined at the density used in the determi- nation of R value under §8.1, 8.2, or 8.3 of this Specification. Resistance to smoldering shall be computed as (100 -weight loss in percent)/10 and shall be expressed in halves of a unit and indicated at the appropriate position on the resistance to smoldering scale on Labels. 11.2 When tests to determine if insula- tion is mislabeled are conducted in accord- ance with § 11.1 of this Specification and the resistance to smoldering so determined is found to be less than the resistance to smoldering shown on the Label by more than one-half unit, the insulation shall be considered mislabeled. 12.0 Testing and Rating for FSC Number 12.1 For loose fill, blanket, batt. and board type insulation, FSC number (Flame Spread Classification) shall be determined In accordance with ASTM E 84, Standard Test Method for Surface Burning Charac- teristic of Building Materials. However, the following requirements shall apply to the testing of insulation having a vapor barrier or other membrane: Insulation having a vapor barrier or other membrane shall be tested both with the membrane exposed and with the membrane either removed from the insulation or intact but not exposed, and the higher of the resulting FSC num- bers shall be shown on Labels: Except, That Insulation that is clearly and conspicuously marked on the membrane that an exposed membrane may present a fire hazard and should not be installed so as to expose said membrane may be tested only with the membrane intact but not exposed and the resulting FSC number show on Labels. FSC number shall be determined at the density used in the determination of R value under §8.1, 8.2, or 8.3 of this Specification. FSC numbers (Flame Spread Classification) shall be expressed in whole numbers evenly di- visible by five on Labels. 12.2 When tests to determine if insula- tion is mislabeled are conducted in accord- ance with §12.1 of this Specification and the FSC number so determined is found to be more than five numbers greater than the FSC number shown on the Label, the insu- lation shall be considered mislabeled. 13.0 Testing and Rating for Corrosiveness 13.1 For loose fill, blanket, batt, and board type insulation, corrosiveness shall be determined in accordance with both § 4.5.5 of Proposed Federal Specification HH-I- 515D, Insulation, thermal (Loose Fill for Pneumatic or Poured Application): Cellulo- sic or Wood Fiber; as proposed November 4, 1977, and § 4.5.6 of Proposed Federal Speci- fication HH-I-1030B, Insulation, Thermal (Mineral Fiber, for Pneumatic or Poured Application), as proposed November 4, 1977, with the further provision that all metal specimens shall be degreased before testing by washing with 1.1.1 trichloroethane or trichlorethylene until completely free of water breaks. (See §3.11 of this Specifica- tion.) Degreased specimens shall be handled only with clean forceps. In making tests in accordance with HH-I-1030B, contact be- tween the metal specimen and the stainless steel woven wire cloth shall be avoided. Cor- rosive effects to be noted shall be those listed in §3.1.9 of Proposed Federal Specifi- cation HH-I-515D and §3.2.6 of proposed Federal Specification HH-I-1030B. When the specified corrosive effects are noted with respect to the aluminum, copper, steel, or galvanized steel corrosion test specimens, the affected metals shall be checked on Labels. If the specified corrosive effects are not noted, the phrase "none of these" shall be checked on Labels. 13.2 When tests to determine if insula- tion is mislabeled are conducted in accord- ance with § 13.1 of this specification and the affected metals so determined are found to be not checked on the Label, the insulation shall be considered mislabeled. 14.0 Product Labeling 14.1 The size and design of Labels shall be as shown in figure 1 for loose fill type in- sulation and Figure 2 for batt, blanket, and board type insulation, except that propor- tional reproductions of Labels from a mini- mum size of one half the Indicated dimen- sions to a maximum size of 1.5 times the in- dicated dimensions may be used. The size of the Label shall be such as to clearly and conspicuously display the labeled informa- tion. Ail information and ratings called for in Figure 1 or 2 shall be shown on Labels, and no information or marks other than those indicated in Figures 1 and 2 shall be shown within the borders of Labels. 14.2 The Secretary shall provide each participant with camera-ready art suitable for use in printing Labels, except that such art will not contain numerical product rat- ings or other individualized Information that is to be developed and provided by par- ticipants. Labels shall be based on accurate reproductions of the camera-ready art pro- vided. However, participants may apply for permission to make minor variations in Label appearance, such as variations made necessary by the use of special printing techniques. Permission for such variations may be requested by application to the As- sistant Secretary for Science and Technol- ogy, Room 3862, U.S. Department of Com- merce, Washington, D.C. 20230. Applica- tions shall be accompanied by an example of the proposed variation. 14.3 Labels may be printed separately, printed on a container or wrapping that contains insulation and is conveniently visi- ble to consumers before sale, or may be printed directly on the insulation if the in- sulation is clearly visible to consumers before sale. The Label lettering and the Label background shall be of contrasting colors. Separately printed Labels may be fastened with adhesive, attached as hang- tags, or affixed by any other secure means that does not detract from their visibility. 14.4 Labels shall be printed on or affixed to a conspicuous portion of each insulation package or other sales unit of insulation of- fered for sale to consumers. When Labels are printed or affixed along with other in- formation, the Labels shall appear clearly distinct from the other information so that the Department of Commerce Mark on the Label cannot reasonably be considered to be associated with the other information. 14.5 Except for those packages or other sales units of insulation exported from the United States, every package or other sales unit of a labeled brand name of insulation that is listed in accordance with §4.1 of this Specification shall carry a Label. However, participants utilizing more than one brand name may label some or all of those brand names of insulation in accordance with this Specification. 15.0 Use of Program Information in Adver- tising 15.1 Participants may reproduce Labels, Including the Department of Commerce 1-4 Mark, in the advertising of insulation la- beled under the Program: Provided, That entire Labels, complete with all information required to be displayed at the point of retail sale, are shown legibly and are not combined or associated directly with any other mark or logo. However, the use of such reproductions, which may be of any legible size, shall not be a substitute for la- beling of insulation in accordance with this Specification. 15.2 Participants may authorize non-par- ticipants, such as retail sales organizations, to reproduce Labels, including the Depart- ment of Commerce Mark, in the advertising of insulation labeled under the Program: Provided, That the requirements in § 15.1 of this Specification are satisfied. 16.0 Amendment This Specification is subject to amend- ment or revision as provided in § 16.11 of the Procedures, except that new descriptive terms may be provided by the Secretary and published in the Federal Register as pro- vided in §6.4 of this Specification without first publishing notice of the proposed change in the Federal Register. 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