v-'/zja mm, A STUDY OF THE INTERNATIONAL TRAVEL MARKET UNITED STATES DEPARTMENT OF COMMERCE UNITED STATES TRAVEL SERVICE Research & Analysis Division t*% 4 \ § 11 \ Km «***♦'• 'ffp ft^kv^E anisic ptBMss H CVl VhIhtL'IimIs A STUDY OF THE INTERNATIONAL TRAVEL MARKET Results of a national sampling survey among residents of the Netherlands, indicating their international travel habits and patterns, attitudes and preferences for foreign travel, and their demographic and trip characteristics. Conducted by Starch INRA Hooper for UNITED STATES DEPARTMENT OF COMMERCE United States Travel Service Research & Analysis Division July 1978 a o u c i) o D Digitized by the Internet Archive in 2012 with funding from LYRASIS Members and Sloan Foundation http://archive.org/details/netherlandsstudyOOstar Table of Contents Page FOREWORD vi I INTRODUCTION 1 Purpose and Focus 1 Project Structure/Scope of Study 1 Brief Methodology and Definitions Used 1 II. HIGHLIGHTS OF THE FINDINGS 5 III. DISCUSSION OF THE FINDINGS 7 Incidence of International Travel From the Netherlands 7 International Destinations of Travelers 7 Demographic Characteristics of International Travelers 7 Demographic Characteristics of Travelers to the United States 7 Demographic Characteristics of Other International Travelers 8 Trip Planning/Purchase Patterns 8 Prior Planning Time 8 Use of Travel Agency/Other Arrangement Contacts 9 Sources of Information About the United States 10 Types of Information Required 10 Types of Fare Bought 10 Seasonality 10 Length of Round Trip 10 Length of Stay in the United States or at the Principal Destination 12 Purpose of Trip 12 Inclusive Tour vs. Individual Travel 13 Companionship During Travel 13 Size of Traveling Party 13 Composition of the Traveling Party 13 Experiences and Activities Engaged in on Trips 13 Lodging Used 14 Secondary Transportation Used 15 Trip Expenditures 16 Total Trip Expenditures 16 Allocation of Spending in the United States 16 Perceptions of Travel Destinations 17 The United States as a Travel Destination 17 Preferred U.S. Destinations 17 Bicentennial Influence 17 Problems Encountered on Trips 17 hi TABLE OF CONTENTS— Continued Page Profiles of Travelers to the United States by Destination Visited 20 The Far West as a Destination 20 The Eastern Gateway as a Destination 22 The Great Lakes as a Destination 23 APPENDIX A: SUMMARY TABLES 25 APPENDIX B: TECHNICAL NOTES 35 THE QUESTIONNAIRES IV LIST OF TABLES Page Table I: Incidences of International Travel from The Netherlands — 1975 and 1976 Trips 7 Table II: Summary of Major Areas Visited — Trips Taken in 1975-1976 8 Tabic III: Principal Destination Among Those Who Did Not Visit the United States 8 Table IV: Summary of Principal Demographics 9 Table V: Summary of Trip Planning and Purchasing Patterns 11 Table VI: Seasonality of Travel 11 Table VII: Duration of Round Trip/Length of Stay in the United States or Primary Destination 12 Table VIII: Purpose of Trip 13 Table IX: Profile of Travel Party 14 Table X: Activities Engaged in While Traveling 15 Table XI: Lodging Used on Trip 15 Table XII: Transportation Used Within Principal Destination Country 16 Table XIII: Per Capita Trip Expenditures 16 Table XIV: Top Three Country and U.S. Selections for Twelve Expectations 18 Table XV: Preference for the United States/Other Countries as Travel Destinations 19 Table XVI: Problems Encountered or Anticipated in United States Travel 19 Table XVII: Destinations Visited By Dutch Travelers to the United States 21 FOREWORD ORGANIZATION OF THE REPORT This report is in five sections. The first section briefly describes the purpose and scope of the study, provides a brief methodology, and defines terms used in the report. Section II presents a brief highlights of the findings. Section III presents a more detailed discussion of the findings and supporting tables. Appendix A presents summary tables with detailed traveler and trip character- istics of various subgroups of Dutch travelers to the United States. The final section contains a detailed description of the methodology, the ques- tionnaires used, and relevant field materials. VI I. INTRODUCTION PURPOSE AND FOCUS The United States Travel Service periodically studies the travel habits and attitudes toward travel of resi- dents of various countries important to the U.S. tourism market. This survey was undertaken to better understand the Dutch habits, desires, and expectations concerning international travel. The principal focus of the study was international travelers, specifically segmented into two groups: (1) Travelers to the United States and (2) other international travelers. PROJECT STRUCTURE/SCOPE OF STUDY International Research Associates (INRA) — a divi- sion of Starch INRA Hooper — contracted to conduct this study. The survey included all of the Netherlands. Only middle and upper class respondents were interviewed, since the lower income groups were considered to have insufficient resources for periodic "long haul" international travel. Interviews were carried out only with adults (18 years of age and over) who had traveled internationally in 1975 or 1976. Records were maintained of the percentages of the sample population that had not traveled during these years to provide a base for estimating the incidence of all international travel. BRIEF METHODOLOGY AND DEFINITIONS USED Methodology A blend of probability and controlled quota sam- pling was used. A total of 537 interviews were accomplished as follows: International Travelers Stratum Large Cities Small Cities Towns Total U.S. Non-U.S. Travelers Travelers 62 41 157 91 107 79 326 211 Since travel from the Netherlands to the United States (relative to the overall population) is ex- tremely infrequent, it was decided that only part of this sample segment could be randomly drawn. All international travelers and a small segment of trav- elers to the United States were located using standard multistage random selection procedures (more fully explained in the technical notes in the Appendix). U.S. -bound travelers not loctaed in this manner were found by random phone screening and by "snow- balling" (referrals made by other travelers or by telephone contacts ) . Travelers to the United States were over-sampled in proportion to their true numbers in the universe. This disproportion was corrected by weighting the data during computer tabulations. Definitions Terms used in the analysis and presentation of the data are listed below: Intercontinental Travelers: All those who traveled outside of Europe during 1975 or 1976, except those who traveled to the United States. Travelers to the United States: All those who visited the United States, Puerto Rico, the U.S. Virgin Is- lands, Guam, and American Samoa. International Travelers: All travelers to any destina- tion outside the Netherlands. Non-U.S. or Other International Travelers: All in- ternational travelers except those to the United States. Long Haul and Recent Trip: If a traveler had taken more than one trip during the past 2 years, but none to the United States, he was questioned about the trip of the longest duration. If he had taken a trip to the United States, he was asked about that trip, or if more than one U.S. trip was taken, his most recent trip. Social Class: Only the upper middle and upper classes were surveyed. This represents about 20 per- cent of the Dutch population. Subgroups: All data were analyzed by subgroups of the sample population. These are listed below with the real (unweighted) base figures upon which the percentages were calculated. Unweighted Subgroup Base Type of Travelers Travelers to the United States Other International Travelers The following groups represent travelers to the United States only: Age of Respondent Under 30 30-44 45-60 Over 60 Sex of Respondent Male Female 326 211 70 90 75 85 167 159 Unweighted Subgroup Base Annual Household Income Less than $15,000 163 $15,000 to $25,000 76 Over $25,000 35 Occupation of Primary Trip Decision Maker Professional, executive, managerial, self employed 129 Other employed 91 Purpose of Trip Pleasure (includes vacations, visiting friends and relatives, personal affairs, shopping.) 269 Business 43 Visiting friends and relatives (also included as part of the pleasure subgroup) 222 Type of Trip Inclusive tour package Tour/ charter/ discount Regular fare Organization Used in Booking Trip Used travel agency Yes No Used travel club Used transportation carrier Region of Destination The Far West The Eastern Gateway The Great Lakes Country 29 162 162 146 179 65 59 147 135 97 Note: See the following map for a definition of all States included in each region of destination. O w Z> r- DC ™ 5 UTS c E 2 05ZZM3S *- *• en ro I — ! ! 5 .§ =5 1 .2 .E £ | >0 = = °22oS 1 1 Sco 2-c5i«c at iJ'^ocBS' j: i2-S o ffi S o J I £ 5 3 -C ■?, c • I CD !2 ™ CD _ -SK I qq2d.>J 5 CD P -3 > CA ■e ■: UJ z ^ D Is 111 g| all. II. HIGHLIGHTS OF THE FINDINGS '^>utch travelers are becoming an increasingly im- portant component of the European travel market to the United States. The Netherlands, a country of approximately 13.8 million inhabitants, contributed nearly 95,000 visitors to the United States in 1976, up 28 percent from the 1975 arrival figure of 74,000. Dutch travelers to the United States were approximately 9 percent of the total Dutch inter- national travel market in 1975-1976. The Nether- lands ranked 12th among tourist contributors to the United States in 1976. Dutch travelers spent ap- proximately $49 million (excluding transportation receipts) in this country during that year and repre- sented the 11th largest source of U.S. foreign travel receipts. This study profiles the demographic charac- teristics, travel patterns, motivations, and expecta- tions of these travelers in the 1975-1976 period. The majority (55 percent) of Dutch travelers came to the United States to visit relatives; 36 percent came on vacations; 16 percent came to visit friends; 11 percent came on business; and 8 percent came to study or for formal schooling. Destinations visited most often by Dutch travelers to the United States were the Far West (45 percent), the Eastern Gateway (41 percent), and the Great Lakes Country (30 percent). The median length of Dutch visits in the United States was 25 days. Dutch travelers to other inter- national destinations spent considerably less time at their principal destinations, with a median duration of only 13 days. U.S. -bound Dutch travelers took slightly more inter- national trips (averaging 2.2) than did those who traveled to non-U. S. destinations (averaging 2.0) during the 1975-1976 period. The size of the average Dutch traveling party to the United States (2.8 per- sons) was somewhat smaller than that which visited other international destinations (3.2 persons). The average total trip cost of U.S. -bound adult Dutch travelers ($1,130) was predictably higher than that of travelers to non-U. S. destinations ($455). This higher trip expense is a function of both greater travel distance and longer trip duration. Gifts, souvenirs, and other purchases accounted for the highest percentage (31 percent) of Dutch ex- penditures in the United States. These, in turn, were followed by expenditures for food and lodging ( 26 percent), miscellaneous expenses such as sightseeing and tips ( 16 percent), secondary transportation ( 15 percent), and entertainment ( 13 percent). Nearly 50 percent of all Dutch travelers to the United States began making specific plans at least 2 months before departure. Only 10 percent planned their trips less than 2 weeks in advance. More than 60 percent of these travelers mentioned that they saw beautiful scenery, experienced a new culture and way of life, engaged in an exciting night life and experienced good restaurants and entertain- ment, visited places of significant historical interest, and met interesting new people. Many also bought interesting gifts and souvenirs and visited places of cultural interest. Transportation used by Dutch travelers in the United States included: Secondary air transportation (men- tioned by 30 percent), private cars of friends and relatives (29 percent), buses for inter/intra-city transportation (27 percent), and rented cars (18 percent). Relatively few traveled by taxis (14 per- cent), rail (10 percent), or boat (3 percent). Travel to the United States was most frequently arranged by travel agencies (45 percent) and, to a lesser extent, by travel clubs (20 percent) or di- rectly with transportation carriers (18 percent). Dutch travelers generally booked charter passage (46 percent) or purchased economy/coach fares (37 percent) when traveling to this country. Relatively few of these U.S. -bound travelers purchased dis- count/excursion fares (11 percent), tour packages (3 percent), or first-class passages (3 percent). Dutch travelers most frequently began their trips to the United States during the third quarter (40 percent), but many also visited this country during the second (26 percent) and fourth quarters (23 percent). The majority (57 percent) stayed in private homes of friends or relatives during at least part of their visits. Other frequently used accommodations in- cluded first-class hotels (18 percent) and medium- or budget-priced hotels and motels (47 percent). U.S. -bound Dutch travelers appeared to have a much more positive image of this country than did travel- ers to other international destinations. For example, though travelers to the United States ranked this country among their top three destination choices for each of 12 specific tourist expectation categories, non-U. S. -bound travelers gave the United States preferential rankings for only two of these categories. However, the United States was the first choice future travel destination of both Dutch travelers who had previously visited this country (53 percent) and those who had not ( 1 percent) . The socio-economic backgrounds of Dutch travelers to the United States appeared generally similar to those of travelers to other international destinations. Similar percentages of U.S.- and non-U. S. -bound travelers were employed in professional, executive, or managerial occupations, but the median house- hold income of travelers to the United States ($13,115) was somewhat lower than that of travel- ers to other international destinations ($14,625). Considerably fewer Dutch travelers to the United States actually encountered problems during their visits to this country than were perceived to exist in the United States by travelers who had not visited this country. Most common problems were: High cost or expensiveness, language difficulties, concern for personal safety, and poor weather. III. DISCUSSION OF THE FINDINGS- INTERNATIONAL TRAVEL MARKET INCIDENCE OF INTERNATIONAL TRAVEL FROM THE NETHERLANDS Random sample segment data indicate that about 6 percent of the upper- and upper-middle-class homes (20 percent of the Dutch population) contained one or more members who visited the United States in 1975 or 1976. Approximately 9 percent of all Dutch international travelers came to this country during this period. Approximately 40 percent of all Dutch international travelers took one trip during 1975-1976; 38 percent took two trips; 13 percent took three trips; and 10 percent took four or more trips. Dutch travelers to the United States took slightly more trips (2.2) than did travelers to non-U. S. destinations (2.0) during these years. Most "frequent" Dutch travelers going abroad were male, 30 to 44 years old, upscale in income, indepen- dent travelers (purchasing regular coach fares), in professional, managerial, or executive occupations, and business travelers. Table I summarizes the incidence of international trips taken by Dutch travelers during 1975 and 1976. Table I. Incidences of International Travel from The Netherlands— 1975 and 1976 Trips Other Total Inter- Inter- International Travelers national national Trip Frequency to the U.S. Travelers Travelers Percent Percent Percent 1 trip 43 40 40 2 trips 28 38 38 3 trips 12 13 13 4 or more trips . . 17 9 10 Note: Percentages may not add to 100 percent due to rounding. This table refers to all trips taken during 1975 and 1976. INTERNATIONAL DESTINATIONS OF TRAVELERS Europe was the principal destination (visited by 92 percent) of all Dutch international travelers in 1975-1976. Seventy-two percent visited Western Europe; 28 percent traveled to the Southern Medi- terranean; 17 percent visited the United Kingdom; 6 percent traveled to Scandinavia; and 3 percent visited Eastern Europe. The United States was visited by approximately 9 percent of all Dutch international travelers and was the most popular long-haul destination. Fifty-one percent of these U.S. -bound travelers also visited European destinations during 1975-1976; 13 per- cent visited Canada; 5 percent traveled to Latin America. Fewer Dutch travelers visited Canada (3 percent), Latin America (3 percent), Africa (2 percent), Asia (1 percent), and the Middle East (1 percent). Tables II and III summarize the distribution of Dutch travelers to the various international destina- tions. DEMOGRAPHIC CHARACTERISTICS OF INTERNATIONAL TRAVELERS In this study, Dutch international travelers were divided into two groups: (1) Travelers to the United States and (2) other international travelers. These two groups differed somewhat in their demo- graphic profiles. Demographic Characteristics of Travelers to the United States The typical Dutch traveler to the United States was male (53 percent), married (61 percent), with a Table II. Summary of Major Areas Visited — Trips Taken in 1975-1976 Other Total Inter- Inter- Travelers national national to the U.S. Travelers Travelers Percent Percent Percent U.S.A 100 — 9 Latin America 5 2 3 Europe 51 96 92 Scandinavia 6 6 6 Western Europe ... 34 75 72 Eastern Europe ... 4 3 3 Southern Mediterranean 22 29 28 British Isles 12 18 17 Canada 13 2 3 Oceania 3 1 2 Africa 2 1 2 Asia 1 1 1 Middle East 1 1 1 Note: The areas shown are not necessarily final destina- tions, but indicate areas visited for at least one day during the course of these trips. Table III. Principal Destination Among Those Who Did Not Visit the United States Non-U. S. Travelers Percent France 14 West Germany 14 Austria 12 Spain 10 Italy 9 United Kingdom 9 Belgium 5 Luxembourg 4 Yugoslavia 3 Denmark 2 Greece 2 All others 16 Note: The destinations shown in this table refer to the longest trip taken in 1975 or 1976. median age of 43 years. The majority had at least high school educations (77 percent), and many were employed in professional, executive, or man- agerial occupations (40 percent). Most of these travelers said they could speak or read English (86 percent). They had a relatively modest median household income of $13,115. (This figure should be viewed with caution since a considerable percent- age of Dutch travelers refused to disclose their household incomes.) Travelers to the United States generally belonged to small households averaging 2.8 persons. Sixty per- cent came from households containing no children under 1 8 years of age. Demographic Characteristics of Other International Travelers The profile of Dutch travelers to non-U. S. destina- tions differed somewhat from that of those who visited the United States. Proportionally fewer non- U.S. travelers were male (51 percent); more were married (84 percent); they were younger, with a median age of 35 years; a larger percentage had high school, technical, or university-level education (89 percent); and slightly fewer were employed in professional, executive, or managerial occupations (38 percent). Median annual household income ($14,625) was higher than that of U.S. -travelers, as was the average household size (averaging 3.2 persons). More households (50 percent) contained children under 18 years of age, and proportionally fewer could speak or read English (81 percent, with fluency undetermined). Table IV summarizes the principal demographics of Dutch international travelers. TRIP CHARACTERISTICS Trip Planning/Purchase Patterns Prior Planning Time — Most Dutch travelers to the United States in 1975-1976 planned their trips well in advance. Sixty-six percent began making specific trip plans at least 2 months before departure, and a large majority (80 percent) made their trip plans at least 1 month in advance. Only 10 percent planned their trips less than 2 weeks ahead of time. Table IV. Summary of Principal Demographics Other Total Travelers International International to the U.S. Travelers Travelers Percent Percent Percent Sex 1 Male 53 51 51 Female 47 49 49 Marital Status 2 Single/Unattached 39 16 18 Married 61 84 82 Age 1 Median 43 35 35 Education 3 Elementary/ Primary school 23 10 11 High school/Secondary school 41 47 47 Technical/ Special vocational school 23 30 30 College/ University 13 12 12 Occupation 3 Professional/ Executive/ Manager 40 38 38 Other employed 28 33 33 Not employed/ Retired 32 29 29 Annual Household Income 2 Average $15,020 $15,525 $15,480 Median $13,115 $14,625 $14,525 Size/Composition of Household 2 Average number of persons 2.8 3.2 3.1 Adults only ( % ) 62 50 51 Foreign Language Capability 2 Speak or read English 86 81 81 Note: Percentages may not add to 100 percent due to rounding. 1 Reflects data concerning all travel party members. ■ Reflects data concerning the respondent only. 3 Reflects data concerning the primary decision-maker for the trip. The trip planning patterns of U.S.-bound Dutch The great majority of U.S.-bound visitors who used travelers differed from those of travelers to other travel agencies did so to book primary transporta- international destinations. Fewer U.S.-bound travel- tion (84 percent). Travel agencies were also fre- ers began planning their trips less than 1 month in quently used for information (23 percent). advance (18 percent vs. 24 percent), and more Ti-oi , am rT ... .. , . * , v v ■" Iravelers to non-U. S. destinations also most fre- began making their trip plans over 4 months in u used traye] ies tQ a advance (40 percent vs. 26 percent). transportation (60 percent). Many more non-U.S. Use of Travel Agency/Other Arrangement Contracts than u - s -" bound travders used tra vel agencies to -Dutch travelers to the United States most fre- arrange lodging (50 percent vs. 13 percent), provide quently made their trip reservations through travel com P lete tour Packages (41 percent vs. 10 percent), agencies (45 percent), travel clubs (20 percent), or and arran § e sightseeing trips (13 percent vs. 6 transportation carriers (18 percent). Travelers to percen ;. other international destinations also relied primarily Most U.S.-bound Dutch travelers who used travel on travel agencies (32 percent) in making their trip agencies were male (52 percent), between 35 and arrangements but used transportation carriers (5 54 years of age (32 percent), and in the middle in- percent) and travel clubs (8 percent) less often than come brackets (with a median annual income of their U.S.-bound counterparts. $15,000). Sources of Information About the United States — The principal source of information about the United States for the majority of Dutch travelers was "word of mouth" information from friends and relatives (68 percent). This was followed by in- formation supplied by travel agencies (45 percent), transportation carriers (32 percent), newspapers, magazines, and documentaries (23 percent), em- bassies (17 percent), and business associates (16 percent). The sources of information about the United States that most frequently received "good" ratings by Dutch travelers were friends and relatives and travel agencies. Types of Information Required — Dutch travelers to the United States considered most helpful informa- tion on scenic places to visit (mentioned by 44 percent). The next most helpful types of information were transportation schedules to the United States (36 percent), weather and climate (26 percent), and customs and entry regulations (18 percent). Less frequently mentioned by these travelers was information on alternate fare packages ( 1 1 percent), lodging availability and prices (10 percent), and internal travel arrangements (9 percent). Travelers to the United States were more concerned than were other international travelers with infor- mation on transportation schedules (36 percent vs. 14 percent), customs and entry regulations (18 per- cent vs. 4 percent), and tour group availability (18 percent vs. 10 percent). They were less concerned with information on scenic places to visit (44 per- cent vs. 62 percent) and weather and climate (26 percent vs. 46 percent). Types of Fare Bought — Substantial differences ex- isted between the types of fares purchased by travel- ers to the United States and travelers to other international destinations. Though all U.S. -bound Dutch travelers purchased some type of commercial transportation, 63 percent of travelers to non-U. S. destinations purchased no fares at all. Among travelers to the United States, the two most frequently purchased types of fares were charter fares (46 percent) and regular economy/coach fares (37 percent). Eleven percent bought discount excur- sion fares. Only 3 percent traveled first class. Travelers to non-U. S. destinations most often pur- chased tour packages (16 percent), charter flights (9 percent) percent). , and regular economy coach fares (8 Income appeared to be an important determinant of the type of fare purchased for travel to the United States. Over twice as many members of the lowest income group (under $15,000) booked charters than did those in the highest (over $25,000) income level (58 percent vs. 23 percent). The majority (52 percent) of pleasure or vacation travelers booked charter passage to the United States, while most business travelers to this country purchased regular economy or coach fares (67 per- cent). Also, travelers in the 30 to 44 age bracket were most inclined to purchase discount/excursion fares and less inclined to book charter fares than were travelers in other age groups. Table V illustrates the similarities and differences between travelers to the United States and other international destinations in trip purchasing and planning patterns. Seasonality Dutch most frequently traveled to the United States during the third quarter (40 percent), followed by the second (26 percent) and fourth quarters (23 percent). Travelers to non-U. S. destinations followed a similar pattern except that more traveled during the third (58 percent) and second (27 percent) quarters, and less than half as many began their trips during the fourth quarter (9 percent). Dutch vacation travelers and those visiting friends and relatives began their trips to the United States most frequently during the third quarter, while busi- ness travelers came most often during the fourth quarter. Table VI summarizes the seasonality of Dutch international travel. Length of Round Trip The round trip duration of U.S. -bound Dutch travel- ers differed markedly from that of travelers to non- U.S. destinations. For example, travelers to the United States took round trips of 33 median days, 10 Table V. Summary of Trip Planning and Purchasing Patterns Travelers to the U.S. Percent Planning Time Less than a month 18 1 to 6 days 5 7 to 1 3 days 5 14 to 29 days 8 1 month to less than 2 months 14 2 months to less than 4 months 26 Over 4 months 40 Organization Contacted in Making Trip Arrangements Travel agency 45 Travel club 20 Transportation carrier 18 Other 15 None 3 Sources of Travel Information about the U.S. 1 Word of mouth — friends/ relatives 68 Travel agencies 41 Transportation carriers 32 Newspaper, magazines, documentaries 23 Embassies 17 Business associates 16 Tour operators 8 Paid advertising 7 Type of Fare Bought 1 Charter fare 46 Economy (coach) fare 37 Discount/ excursion fare 11 First-class fare 3 Tour package 3 No fare purchased — Note: Percentages may not add to 100 percent due to rounding. 1 Multiple responses; percentages may add to more than 100 percent. " Not applicable. Other Total International International Travelers Travelers Percent Percent 24 24 6 6 7 7 11 11 20 19 23 23 26 27 32 33 4 6 5 6 13 13 46 42 o 9 8 5 1 16 63 (') 12 11 6 2 15 57 Table VI. Seasonality of Travel Other Total Inter- Inter- Travelers national national to the U.S. Travelers Travelers Trip Began : January-March January .... February . . . March April-June . . . April May June Percent Percent Percent 11 3 4 4 26 6 9 11 6 2 1 2 27 17 6 2 1 3 27 4 8 16 Other Total Inter- Inter- Travelers national national to the U.S. Travelers Travelers Percent Percent Percent Trip Began: July-September . . July August September .... October-December October November December 40 22 10 9 23 9 4 10 58 40 12 6 9 4 2 3 56 38 12 6 10 4 2 4 Note: Percentages may not add to 100 percent due to rounding. 11 while Dutch trips to other international destinations lasted for a median of only 18 days. Only 18 per- cent of Dutch trips to the United States lasted less than 3 weeks, compared to 67 percent of Dutch trips to other international destinations. Travelers with the longest median round trips to the United States tended to be under 30 years of age, in the lowest earnings brackets (with household in- comes under $15,000), visiting friends or relatives, and independent travelers. Travelers with the shortest median round trips durations tended to be between 30 and 44 years of age, business travelers, and in- clusive tour travelers. Length of Stay in the U.S. or at the Principal Destination Though their round trips to the United States gen- erally lasted nearly 5 weeks (33 median days), most Dutch travelers actually spent less than 4 weeks in this country (25 median days). Many of these travelers included other international destinations — primarily in Europe — in their U.S. trip itineraries. The median length of Dutch trips to non-U. S. des- tinations was 13 days. Since their round trips lasted 18 days, it is apparent that these visitors also did not confine their travels to their primary destinations. Table VII illustrates the round trip durations of Dutch international travelers as well as their lengths of stay in the United States or at other primary destinations. Purpose of Trip The great majority (84 percent) of all Dutch inter- national trips in 1975-1976 were for vacation. This reason, however, was mentioned much more fre- quently by travelers to non-U. S. destinations (88 percent) than by those who visited the United States (36 percent). On the other hand, visiting relatives (55 percent) and business travel (11 percent) were mentioned much more frequently by travelers to the United States than by those who visited other inter- national destinations (5 percent and 2 percent, re- spectively). Also, proportionally many more Dutch residents traveled to the United States to visit friends (16 percent) or to study or for formal schooling (8 percent) than did those who traveled to non-U. S. destinations (4 percent and 1 percent, respectively). Most vacation travel to the United States was by males (41 percent), travelers under 30 years of age Table VII. Duration of Round Trip/ Length of Stay in U.S. or Primary Destination Travelers to the U.S. Other International Travelers Total International Travelers Length of Trip Less than 1 week 1 week to less than 2 weeks 2 weeks to less than 3 weeks 3 weeks to less than 1 month 1 month to less than 6 weeks 6 weeks to less than 2 months 2 months or more Average number of days Median number of days Length of Stay in U.S. or Primary Destination Less than 1 week 1 week to less than 2 weeks 2 weeks to less than 3 weeks 3 weeks to less than 1 month 1 month to less than 6 weeks 6 weeks to less than 2 months 2 months or more Average number of days Median number of days Note: Percentages may not add to 100 percent due to rounding. * Less than 0.5 percent. 12 Percent Percent Percent 2 10 9 6 20 19 10 37 34 25 23 23 39 9 12 8 1 1 12 1 1 35 17 18 33 18 18 5 14 13 13 31 30 15 38 36 23 11 12 31 5 8 4 — * 10 1 1 30 14 16 25 13 14 (61 percent), and travelers in the middle ($15,000 to $25,000) income group (45 percent). The high- est frequency of business travel occurred among males (20 percent), travelers 30 to 44 years of age (26 percent), those in the highest income group (34 percent), and those employed in professional, executive, or managerial positions (26 percent). Table VIII summarizes the purposes of Dutch inter- national trips during 1975-1976. Table VIII. Purpose of Trip Other Total Inter- Inter- Travelers national national to the U.S. Travelers Travelers Percent Percent Percent Purpose Visiting relatives . . 55 5 10 Vacation 36 88 84 Visiting friends .... 16 4 5 Business 11 2 3 Formal schooling . . 8 1 2 Convention 3 1 1 Personal affairs .... 2 — * Shopping 1 2 2 Medical * 1 1 Other reasons .... 6 4 4 Note: Data reflect multiple responses. * Less than 0.5 percent Inclusive Tour vs. Individual Travel Nine percent of U.S. -bound Dutch travelers came to the United States on inclusive tours, and 91 per- cent traveled independently. Nearly three times as many Dutch travelers to non-U. S. destinations (24 percent) took inclusive tours, and 76 percent traveled independently. Use of inclusive tours varied little among the dif- ferent subgroups of Dutch travelers visiting the United States. Companionship During Travel Size of Traveling Party. — Dutch traveling parties to the United States averaged 2.6 persons in 1975- 1976, compared to 3.6-person parties traveling to other international destinations. The smaller size of the U.S. -bound traveling parties is probably attrib- utable to the larger proportion of one-person parties who came to this country (28 percent) than traveled to other international destinations (8 percent). Over twice as many non-U. S. traveling parties consisted of five or more persons (21 percent) than were those who visited the United States (9 percent). Composition of the Traveling Party — Respondents (41 percent) and spouses (16 percent) accounted for over half of the U.S. -bound travel party members. Other family members, including children (8 per- cent) and relatives (11 percent), accounted for nearly 20 percent of the traveling group. Nearly one quarter (24 percent) of the travel party members were unrelated to the respondents. Travel parties to non-U. S. destinations differed in composition from those who visited this country. The non-U. S. -bound group contained proportionally fewer unrelated companions (19 percent) and pro- portionally more spouses (22 percent) and children (21 percent). Table IX presents a profile of Dutch international travel parties. Experiences and Activities Engaged in on Trips Dutch travelers engaged in a wide variety of activities during their visits to the United States. They most frequently mentioned seeing beautiful scenery (87 percent), experiencing a new culture and way of life (72 percent), and enjoying an exciting night life, good restaurants, and entertainment (72 per- cent). A substantial number also reported visiting places of historical (69 percent) and cultural (58 percent) interest, and buying interesting gifts and souvenirs (50 percent). Activities less frequently mentioned by these Dutch visitors included participating in warm weather sports or lying in the sun (37 percent) , learning things help^ ful in business and social life (34 percent), experi- encing a bargain priced vacation (29 percent), and attending a Bicentennial event or site (23 percent). Relatively few U.S. -bound travelers went camping (14 percent,) snow skiing (3 percent), or partici- pated in other winter sports or activities (2 percent). The various market segments differed in degree of activity participation. For example, proportionally more female than male travelers mentioned seeing beautiful scenery (93 percent vs. 80 percent), visit- ing places of significant historical (72 percent vs. 65 pecrent) or cultural interest (64 percent vs. 53 per- cent), buying interesting gifts and souvenirs (57 percent vs. 42 percent), or participating in warm weather sports or lying in the sun (47 percent vs. 13 Table IX. Profile of Travel Party Other Total Travelers International International to the U.S. Travelers Travelers Percent Percent Percent Number of Persons in Travel Party Including Respondents 1 person 28 8 9 2 persons 42 36 37 3 persons 11 10 10 4 persons 10 25 24 5 or more persons 9 21 20 Average number of persons 2.6 3.6 3.5 Median number of persons 1.5 2.6 2.4 Family Relationship Respondent 41 29 30 Spouse 16 22 21 Son/daughter 8 21 20 Other related 11 10 10 Not related 24 19 19 Sex Male 53 51 51 Female 47 49 49 Age Less than 1 1 years 3 16 15 1 2 to 1 7 years 2 7 7 18 to 24 years 13 9 10 25 to 34 years 18 17 17 35 to 44 years 16 15 15 45 to 54 years 16 13 13 55 years or more 30 20 20 Median Age 43 35 35 Note: Percentages may not add to 100 percent due to rounding. 28 percent). On the other hand, a greater percentage Table X summarizes the degree of participation of of male than female travelers reported that they met Dutch international travelers in various travel activi- interesting new people (65 percent vs. 59 percent) ties and trip experiences. and learned things helpful in their business and social lives (25 percent vs. 18 percent). Lodqinq Used A regional analysis revealed that enjoying an exciting , , ,^ , __ y . , ,., , , „ . The maionty of Dutch travelers (57 percent) stayed night life, good restaurants and entertainment, ex- ' J . .... , ;//•/. in private homes during at least part of their visits periencing a new culture and wav of life, and meet- r ° r .... . _ , . , , , to the United States. Many also found lodging in mg interesting new people were particularly popular J . ... . . . ... .u r- r- . motel or hotel accommodations during their trips. activities among visitors to the Eastern Gateway _. , , . „ , , , nn , j u on -in j Eighteen percent stayed in first-class hotels; 29 per- region (mentioned by 80 percent, 76 percent, and , , , . ,. ■ , , , , , n ~ , x cent lodged in median-priced hotels or motels; and 72 percent respectively). e . , , , 17 percent stayed in budget or economy hotels. Predictably, most business travelers mentioned learn- ing things helpful in their business and social lives Dutch travelers to non-U. S. destinations were less (77 percent), enjoying an exciting night life (11 likely to stay in private homes (11 percent vs. 58 percent), and meeting interesting new people (72 percent) or first-class hotels (12 percent vs. 18 per- percent). More vacation travelers and those visiting cent). On the other hand, Dutch travelers to non- friends and relatives mentioned seeing beautiful U.S. destinations were much more frequent users of scenery (each 92 percent) than did business travel- camping sites (17 percent) than were their U.S.- ers (56 percent). bound counterparts (5 percent). 14 Table X. Activities Engaged In While Traveling Other Total Travelers International International Activities* Engaged In: to the U.S. Travelers Travelers Percent Percent Percent Experienced new culture and way of life 72 63 63 Enjoyed exciting night life/ good restaurants 72 57 58 Visited places of historical interest 69 72 71 Visited places of cultural interest 58 51 51 Saw beautiful scenery 87 89 89 Met interesting new people 62 37 40 Learned things helpful in business or social life 34 11 13 Experienced a bargain-priced vacation 29 28 28 Bought interesting gifts and souvenirs 50 35 36 Participated in warm-weather sports/ lay in sun 37 49 48 Went snow skiing 3 2 2 Participated in other winter sports/ activities 2 1 1 Attended a Bicentennial event/site** 23 9 10 Went camping 14 28 27 * These activities engaged in while traveling were shown as a list and are therefore not an exhaustive description of all travelers' activities, nor a description in the travelers' own terms. ** Attended a major national celebration for non-U. S. travelers. Accommodation use varied among the different market segments of U.S. -bound Dutch travelers. Over twice as many inclusive-tour travelers (52 per- cent) spent at least part of their trip in first-class hotels than did independent travelers (23 percent). First-class hotels were more often used by male (21 percent) than female travelers (14 percent) and more travelers to the Eastern Gateway (25 per- cent) than to the Far West ( 1 7 percent ) . Predictably, a much larger percentage of travelers under 30 years of age (29 percent) stayed in budget/economy hotels and motels than did travelers over 60 years of age (8 percent). Also, a considerably larger pro- portion of female (68 percent) than male travelers (47 percent) stayed in private homes during at least part of their visits to this country. Table XI summarizes various types of lodging used by Dutch international travelers. Table XI. Lodging Used on Trip Other Total Inter- Tnter- Travelers national national to the U.S Travelers Travelers Percent Percent Percent Lodging First class hotel 18 12 12 Medium price hotel/ motel 29 25 25 Budget or economy hotel/motel 17 11 12 Tourist home or rooming house 1 12 11 Private home 57 11 15 Camping site 5 17 16 Mobile home/camper .. 3 10 10 Other 12 11 11 Note: Data reflect multiple responses: percentages will add to more than 100 percent. More than one type of accommodation may have been used during the trip. Secondary Transportation Used Secondary transportation use by Dutch travelers in the United States differed significantly from that of Dutch travelers to other international destinations. Many more U.S. -bound travelers used rental cars (18 percent) and secondary air transportation (30 percent) than did travelers to other international destinations (1 percent and 9 percent, respectively). On the other hand, twice as many travelers to non- U.S. destinations used private cars of friends and relatives (59 percent) than did those who traveled in the United States (29 percent). Differences also existed in the types of secondary transportation used by the various subgroups of Dutch travelers to the United States. More males than females used secondary air transportation (34 percent vs. 27 percent) and rented cars (22 per- cent vs. 15 percent), while more females than males used private cars of friends/relatives (38 percent vs. 20 percent). 15 Business travelers more frequently used secondary air transportation (51 percent) and rented cars (42 percent) than did pleasure travelers (27 percent and 14 percent, respectively) or those who came to this country to visit friends or relatives (26 percent and 10 percent, respectively). A summary of the types of secondary transportation used by Dutch international travelers is provided in table XII. Table XII. Transportation Used Within Principal Destination Country Other Total Tnter- Inter- Travelers national national to the U.S. Travelers Travelers Percent Percent Percent Transportation Air 30 9 11 Private car 29 59 56 Bus 27 24 24 Rented car 18 1 3 Taxi 14 10 10 Rail 10 10 10 Camper/trailer .... 3 9 8 Boat 3 8 7 Note: Data reflect multiple responses; percentages will add to more than 100 percent. Trip Expenditures Total Trip Expenditures — The average cost of an adult Dutch traveler's entire trip to the United States (including transportation) during 1975-1976 was estimated at $1,130, of which an average of $515 was spent in this country. The average total cost of an adult traveler's trip to other international destina- tions amounted to $455 per person, or less than half the amount spent by U.S. -bound travelers. Only 12 percent of the travelers to the United States spent less than $500 for their trips. An additional 42 percent spent betwen $500 and $1,000; 31 percent spent between $1,000 and $2,000; and less than 8 percent spent in excess of $2,000. In contrast, 69 percent of travelers to other inter- national destinaticns spent less than $500 for their trips, and an additional 29 percent spent between $500 and $1,000. Only 7 percent spent over $1,000 for their trips. Among the subgroups of Dutch travelers to the United States, variations in the overall average trip expenditure ($1,130) were related to socio-economic characteristics and the trip purpose. Moderate in- come travelers' total trip costs were relatively low, averaging $920 per person, of which an estimated $395 was spent in this country. Business travelers, with the shortest round trip duration of the various market segments of Dutch travelers to the United States, had the highest per capita total trip expendi- ture, averaging $2,030. Of this amount, an esti- mated $910 was actually spent in this country. Vacation travelers and those visiting friends and relatives had much lower total trip costs, averaging $995 and $930, respectively. Average per capita expenditures in the United States amounted to an estimated $445 for vacation travelers and $415 for those visiting friends and relatives. Allocation of Spending in the United States — Dutch expenditures in the United States were allocated for gifts and souvenirs and other purchases (31 per- cent), lodging and food (26 percent), miscellaneous expenses such as tips and sightseeing (16 percent), additional transportation (15 percent), and enter- tainment (13 percent). Table XIII summarizes trip expenditures among the various segments of the international travel market. Table XIII. Per Capita* Trip Expenditures (U.S. Dollars) Other Total Inter- Inter- Travelers national national to the U.S. Travelers Travelers Percent Percent Percent Average Trip Expenditures ... $1,130 $455 $520 Average Tour Expenditures ... $ 740 $330 $345 Average Expendi- tures in U.S $ 515 (*•) (**) Additional transportation .. 75 (15%) Lodging and food 135 (26%) Gifts, souvenirs, etc 160 (31%) Entertainment .. 65 (13%) Miscellaneous .. 80 (16%) * Per capita expenditure data reflect estimates of adult (over 18) respondents concerning trip spending for them- selves only — not including other travel party members. All averages are based only on those respondents that could recall such expenditures. ** Not applicable 16 PERCEPTIONS OF TRAVEL DESTINATIONS THE UNITED STATES AS A TRAVEL DESTINATION Respondents were asked to name the country to which they would most like to travel to engage in or experience 12 specific tourist expectations or activities. Their selections indicate the relative attrac- tions of various countries for specific types of tourist activities. The United States was ranked first by Dutch inter- national travelers (including both those who had and had not previously visited this country) as a place to visit to learn things helpful in business and social life and to meet interesting new people. The United States ranked much more favorably among Dutch travelers who had visited this country during 1975-1976 than among those who had not for the following expectations: — To see beautiful scenery — To enjoy an exciting night life, good restaurants, and entertainment — To experience a different culture and way of life — To purchase interesting gifts and souvenirs — To participate in outdoor activities like hiking and camping On the other hand, the United States did not receive high rankings as a place to: Participate in winter sports or activities; get a bargain priced vacation; or visit places of significant historical interest. The United States was also analyzed in terms of its relative attraction as a destination for future Dutch international travel. When asked to name the coun- try that they would most like to visit again, the United States was overwhelmingly chosen (53 per- cent) by Dutch travelers who had visited this country in 1975-76. No other country was named by more than 5 percent of these travelers. When Dutch travelers who had visited destinations other than the United States were asked to name the country which they would most like to visit, but had never visited before, the United States tied for first place with Israel and Greece (each mentioned by 10 percent) as a preferred travel destination. Tables XIV and XV summarize Dutch travelers' perceptions of competitive international destinations for 12 tourist activities and list preferred countries associated with each activity. Preferred U.S. Destinations All respondents — whether or not they had ever visited the United States — were asked which U.S. region they would most like to visit or revisit. They were then asked for a second and third preference. The Far West was the most frequently mentioned first regional preference (by 34 percent), followed by the Eastern Gateway ( 14 percent), and the South (10 percent). Less frequently mentioned first pref- erences were George Washington Country (8 per- cent), the Mountain West (6 percent), the Great Lakes Country (4 percent), the Frontier West (4 percent), the Islands (4 percent), and New England ( 2 percent ) . These rankings changed somewhat when first, second, and third regional preferences were summed for total mentions. Though the Far West maintained its first position (with 65 percent of total mentions), the South moved up in rank to second place (with 38 percent). The Frontier West (with 35 percent of aggregate mentions) replaced the Eastern Gateway (33 percent) as the third regional preference. Bicentennial Influence The Bicentennial appeared to have exerted little influence on Dutch international travelers. Only 6 percent of U.S. -bound Dutch travelers said that the Bicentennial influenced the planning of their U.S. itineraries. Less than 1 percent of travelers to other international destinations said that the Bicentennial influenced their decisions not to visit the United States. Problems Encountered on U.S. Trips Relatively few Dutch travelers encountered problems during their visits to the United States. Those who did cite difficulties most frequently mentioned high cost or expensiveness (27 percent). Smaller percent- ages of Dutch travelers mentioned language problems (18 percent), concern for personal safety (16 per- cent), or bad weather (14 percent). Fewer still reported encountering difficulty in getting around (9 percent) or complained about inadequate tourist information facilities (7 percent), unfriendliness (6 percent), poor food (6 percent), or difficult entry procedures (4 percent). 17 Table XIV. Top Three Country and U.S. Selections for 12 Travel Expectations Travelers Travel Expectation to the U.S. To experience a different culture/way of life U.S. (17%) Indonesia (8% ) Greece (8%) To enjoy an exciting night life/ good restaurants/entertainment France (26% ) U.S. (21%) Spain (9%) To visit places of significant historical interest Greece ( 23 % ) Italy (13%) U.S. (11%) To see beautiful scenery U.S. (26% ) Austria (11%) Switzerland (10%) To meet interesting new people U.S. (30%) U.K. (5%) France (3%) To learn things helpful in one's business or social life U.S. (38% ) Germany (3% ) U.K. (3%) To get a bargain-priced vacation Spain (22%) U.K. (15%) U.S. (6%) To purchase interesting gifts and souvenirs U.S. (16%) Mexico (5%) Spain (4%) To participate in warm-weather sports/ lie in the sunshine Spain (40% ) U.S. (10%) Italy (9%) To participate in winter sports and activities Austria (45% ) Switzerland (27%) U.S. (3%) To experience a relaxing atmosphere . . Austria (13%) U.S. (10%) Norway (9%) Other International Travelers Total International Travelers Greece (13%) France (8%) Israel (7%) U.S. (1%) France (36%) Spain (14%) Germany (9%) U.S. (1%) Italy (20%) Greece (19%) France (12%) U.S. (1%) Austria (19%) Switzerland (16%) Norway (10%) U.S. (2%) U.K. (8%) U.S. (7%) France (7%) U.S. (15%) Germany (9%) France (8%) Spain (21%) U.K. (19%) Belgium (4%) Italy (4%) U.S. (— ) Italy (7%) Spain (7%) U.K. (6%) U.S. (1%) Spain (54%) Italy (13%) France (9%) U.S. ( 1 % ) Austria (60%) Switzerland (24%) Norway (2% ) U.S. (— ) Austria (17%) Norway (12%) France (8%) U.S. (*) Greece (13%) France (8%) Israel (7%) U.S. (2%) France (35%) Spain (13%) Germany (8% ) U.S. (2%) Italy (20% ) ■ Greece (19%) France (12%) U.S. ( 1 % ) Austria (19%) Switzerland (15%) Norway (10%) U.S. (4%) U.S. (9%) U.K. (8%) France (7%) U.S. (17%) Germany (9% ) France (7%) Spain (21%) U.K. (18%) Belgium (4%) U.S. (1%) Italy (7%) Spain (6%) U.K. (6%) U.S. (2%) Spain (52%) Italy (13%) France (8%) U.S. (1%) Austria (58%) Switzerland (24%) Norway (2% ) U.S. (*) Austria (16%) Norway (12%) France (8%) U.S. ( 1 % ) 18 Travel Expectation Travelers to the U.S. Other International Travelers Total International Travelers To participate in outdoor activities like hiking and camping U.S. (15%) France (12%) Norway (5% ) France (18%) Germany (8% ) Austria (6%) U.S. (*) France (18%) Germany (8%) Austria (6%) U.S. (1%) * Less than 0.5 percent Table XV. Preference For the United States/ Other Countries as Travel Destinations Have Visited Country Previously Would like to Revisit United States France Austria West Germany . . . Switzerland Spain Canada Norway United Kingdom . Greece Other Inter- Travelers national to the U.S. Travelers Percent Percent 53 1* 3 16 4 15 2 12 3 8 3 7 5 1 2 2 2 6 2 3 Have Not Visited Country Previously Other Inter- Travelers national to the U.S. Travelers Would Like to Visit United States Percent Percent 10 Israel Greece Norway United Kingdom . . 9 6 6 3 10 10 9 7 Indonesia 10 5 Austria Sweden Italy France 3 2 2 1 3 3 3 3 ♦Those who did not visit the United States in 1975/1976, but at some time previous to the period under study. Nine percent of the "other international" travelers had visited the United States at some time in the past. More non-U. S. travelers anticipated problems in U.S. travel than were actually experienced by travel- ers who visited this country. High cost or expensive- ness was an anticipated problem among 57 percent of travelers who did not visit the United States, but only 27 percent of visitors to the United States complained about it. Likewise, non-U. S. travelers had exaggerated perceptions of problems such as concern for personal safety (mentioned by 30 per- cent), overcrowding (27 percent), and language problems (26 percent). These problems were experi- enced respectively by only 16 percent, 6 percent, and 18 percent of Dutch travelers who actually visited the United States. Table XVI contrasts (1) anticipated problems in the United States by Dutch travelers to non-U. S. destinations with (2) problems actually experienced by travelers to this country. Table XVI. Problems Encountered or Anticipated in United States Travel Other Inter- Travelers national to the U.S. Travelers Percent Percent High cost/expensive 27 57 Language 18 26 Fear for personal safety ... 16 30 Poor weather 14 10 Difficulty in getting around . 9 12 Inadequate tourist informa- tion/facilities 7 13 Overcrowding 6 27 Unfriendliness 6 12 Food 6 7 Difficult entry procedure ... 4 12 Others 5 4 Note: Data reflect proportions of travelers answering "Yes" to each problem category. 19 PROFILES OF TRAVELERS TO THE U.S. BY DESTINATIONS VISITED The great majority (over 99 percent) of Dutch travelers to the United States during 1975-1976 visited the U.S. mainland. Alaska, Hawaii, Puerto Rico, and the Virgin Islands were each visited by 1 percent or less of these travelers. No travelers re- ported visiting Guam or American Samoa. Table XVII details the percentages of Dutch travelers that visited various U.S. regions, States, cities, and attrac- tions during 1975-1976. Major tourist regions visited most often by these travelers were the Far West, the Eastern Gateway, and the Great Lakes Country. Traveler and trip characteristics of Dutch visitors to these regions are profiled in this section. The Far West as a Destination The Far West was the most popular U.S. regional destination, visited by 45 percent of all Dutch travelers to this country. Visitors generally stayed approximately 3 weeks in this region (20 median days) and spent nearly 4 weeks (26 median days) in the United States. In the Far West, the State visited most often (by 75 percent of travelers to this region and by 34 percent of all travelers to the United States) was California. The most popular areas in California were Los Angeles (visited by 52 percent of visitors to this region), San Francisco (37 percent), Disney- land (33 percent), and San Diego (20 percent). Next in popularity was Washington State, visited by 34 percent of the travelers to the Far West (15 percent of all Dutch travelers). Seattle was the most frequently visited city in this State, receiving 11 percent of Dutch travelers to this region. Nevada was visited by 33 percent of travelers to the Far West (15 percent of all U.S. -bound travelers). The most popular cities in this state were Las Vegas (visited by 23 percent of Dutch travelers to the Far West) and Reno (visited by 9 percent). Oregon received 12 percent of Dutch travelers to the Far West region, and 6 percent of all U.S. -bound Dutch travelers. As their length of stay in the Far West indicates, many Dutch travelers to this region also visited other U.S. destinations during their trips. Other regions most often visited were the Eastern Gateway (31 percent), the Frontier West (26 percent), the Mountain West (25 percent), and George Wash- ington Country (23 percent). Regions visited by smaller percentages of Dutch travelers to the Far West were the Great Lakes Country (18 percent), the South (10 percent), and New England (5 percent). Travelers to the Far West often included other major cities and attractions throughout the United States in their trip itineraries. Places visited most frequently by these travelers included New York City (visited by 27 percent of travelers to the Far West), the Grand Canyon (15 percent), Chicago (9 percent), Niagara Falls (8 percent), and Yellow- stone Park (8 percent). The average Dutch traveler to the Far West was male (57 percent); middle-aged, with a median age of 44 years; married (55 percent); well educated (with 79 percent had at least high school level edu- cations); employed in professional, executive, or managerial occupations (30 percent); a member of a household with a relatively modest annual in- come of under $15,000 (52 percent); and read or spoke English (86 percent). Nearly two-thirds (62 percent) began making spe- cific trip plans at least 2 months before departure. Forty-two percent contacted travel agencies in mak- ing trip arrangements or booking their trips. Their primary sources of information about the United States were friends and relatives (67 percent) and travel agencies (37 percent). Thirty percent of these visitors traveled alone, and 43 percent traveled with one other person. Only 10 percent traveled on inclusive tours. The majority (58 percent) came to this country to visit relatives; 40 percent came for vacations; 13 percent came to visit friends; 12 percent traveled on business; and 10 percent came to study or for formal schooling. Over half (55 percent) of the Dutch visitors to the Far West stayed in private homes during all or part of their stay in the United States; 17 percent stayed in first-class hotels; and 52 percent found accommo- dations in either medium priced or budget/economy hotels and motels. The most commonly used modes of transportation in the United States by travelers to this region were secondary air transportation (35 percent); buses for 20 Table XVII. Destinations Visited by Dutch Travelers to the United States Destinations Visited Dutch Travelers to the U.S. Destinations Visited Dutch Travelers to the U.S. Percent Percent New England Connecticut . . . Maine Massacrusetts . . (Boston) New Hampshire Vermont 11 Eastern Gateway . . New Jersey .... New York (New York City) (Niagara Falls) . 41 George Washington Country District of Columbia Maryland (Baltimore) Pennsylvania (Philadelphia) (Pittsburgh) Virginia West Virginia 20 The South Alabama Arkansas Florida (Disney World/ Orlando) (Miami) (Tampa) Georgia (Atlanta) Kentucky (Louisville) . . . Louisiana (New Orleans) North Carolina South Carolina . Tennessee Great Lakes Country Illinois (Chicago) Indiana Iowa (Des Moines) . . . Michigan (Detroit) Minnesota 30 4 3 6 (5) 2 2 8 40 (35) (10) 3 6 (3) 12 (5) (3) 8 5 2 2 10 (5) (5) (2) 5 (3) 3 (2) 4 (3) 3 2 4 14 (12) 5 6 (2) 15 (8) 3 Great Lakes Country- Minneapolis) . . . Ohio (Cincinnati) .... (Cleveland) Wisconsin (Milwaukee) .... -Continued Mountain West Colorado (Denver) Montana Nebraska North Dakota South Dakota Utah (Salt Lake City) . . . Wyoming (Yellow Stone Park) 15 Frontier West Arizona (Grand Canyon) . . (Pheonix) Kansas Missouri (St. Louis) New Mexico (Albuquerque) Oklahoma (Oklahoma City) . . Texas (Dallas/Ft. Worth) (Houston) 19 Far West California (Disneyland) . . (Los Angeles) . (San Diego) . . (San Francisco) Idaho Nevada (Las Vegas) . . . (Reno) Oregon Washington . . . (Seattle) 45 The Islands (2) 8 (2) (3) 3 (2) 7 (3) 4 2 2 3 9 (5) 6 (4) 10 (7) (2) 2 3 (2) 6 (3) 3 (2) 8 (2) (4) 34 (15) (24) (9) (17) 5 15 (10) (4) 6 15 (5) Note: Reflects multiple destinations/responses. inter/intra-city transportation (33 percent); and personal cars of friends and relatives (26 percent). Dutch adult travelers who included the Far West in their trip itineraries had an estimated per capita expenditure of $1,200 for the entire trip. Of this amount, approximately $530 was spent in the United States, with the largest portions allocated for the purchase of gifts and souvenirs (28 percent) and food and lodging (23 percent). 21 Fifty-five percent chose the United States as the country that they would most like to visit again. U.S. regions preferred for revisits were (as first choices) : The Far West (mentioned by 53 percent), the Mountain West (12 percent), and the South ( 10 percent). Major problems and difficulties encountered in the United States by these travelers were high cost expensiveness (mentioned by 29 percent), language problems (16 percent), and concern for personal safety (14 percent). The Eastern Gateway as a Destination The Eastern Gateway was the second most popular U.S. region, visited by 41 percent of all Dutch travelers during 1975-1976. However, the median number of days spent by travelers in this region (6 days) was considerably less than that spent by travelers to the Far West. Visitors to the Eastern Gateway spent a median of 22 days in the United States. Nearly all the visitors to the Eastern Gateway (97 percent) visited New York State, with 84 percent visiting New York City, and 25 percent stopping to see Niagara Falls. Twenty percent of Dutch travelers to this region visited New Jersey. As indicated by their relatively brief stays in the Eastern Gateway, Dutch travelers to this region also visited other destinations throughout the United States. Other regions visited most often by these travelers were George Washington Country (40 per- cent), the Far West (34 percent), the Great Lakes Country (27 percent), the South (24 percent), and the Frontier West (21 percent). Major cities and attractions visited in other regions around the United States by travelers to the Eastern Gateway included Chicago (visited by 14 percent), San Francisco (14 percent), Los Angeles (12 per- cent), Boston (10 percent), Philadelphia (10 per- cent), Disneyland (9 percent), and the Grand Canyon (8 percent). The typical Dutch traveler to the Eastern Gateway was male (58 percent), 40 years old, married (57 percent), well educated (90 percent had at least a high school or technical education), and employed in a professional, executive, or managerial occupa- tion (41 percent). Forty-two percent had relatively modest household incomes of less than $15,000 per annum, and 93 percent could read or speak English to some degree. Sixty-two percent began making specific trip plans at least 2 months prior to departure. Forty-two per- cent contacted travel agencies in making trip arrange- ments or booking their trips. Primary sources of information about the United States were friends and relatives (65 percent), travel agencies (42 per- cent), and airline company offices (33 percent). Thirty-four percent traveled alone, and 39 percent were accompanied by one other person. Eleven per- cent traveled to the United States on inclusive tours. Forty-two percent traveled to this country to visit relatives; 41 percent came for vacations; 21 percent came to see friends; 17 percent came on business; and 16 percent came to study or for formal schooling. Slightly over half (51 percent) stayed in private homes of friends or relatives during at least part of their visits to this country. Twenty-five percent stayed in first-class hotels, and 48 percent found lodging in medium-priced or budget/economy hotels and motels. The principal modes of secondary trans- portation used by these travelers while in the United States were buses for inter/intra-city transportation (39 percent), secondary air transportation (36 per- cent), taxis (27 percent), and private cars of friends and relatives (25 percent). Relatively few travelers used rented cars (17 percent) or traveled by rail ( 16 percent). Dutch travelers who included the Eastern Gateway in their U.S. trip itineraries had an average adult expenditure of $1,195 for the entire trip, of which an estimated $570 was spent while in this country. Most expenditures in the United States were for food and lodging (32 percent), purchases of gifts and souvenirs (26 percent), and secondary transporta- tion ( 18 percent). Fifty percent chose the United States as the country that they would most like to visit again. Preferred U.S. regions for revisits were (as first choices): The Far West (36 percent) the South (14 percent), and the Eastern Gateway (13 percent). Major problems and difficulties encountered in the United States by these travelers included high cost or expensiveness (mentioned by 27 percent), con- cern for personal safety (21 percent), poor weather (17 percent), and language problems (12 percent). 22 The Great Lakes Country as a Destination The Great Lakes was the third most popular U.S. region, visited by 30 percent of all Dutch travelers to this country. They spent a median of 9 days in this region, and their median length of stay in the United States was 24 days. The majority of travelers to the Great Lakes Coun- try visited Michigan (51 percent), Illinois (46 per- cent), and Ohio (26 percent). Major cities visited by travelers to this region were Chicago (39 per- cent), Detroit (27 percent), and Cleveland (9 per- cent). The relatively short stays of Dutch travelers to the Great Lakes Country indicate that they also visited other destinations throughout the United States. Other regions frequently visited by travelers to the Great Lakes Country were the Eastern Gateway (37 percent), the Far West (28 percent), George Washington Country (24 percent), the Frontier West (23 percent), and the Mountain West (22 percent). Major cities and attractions in other regions across the United States visited by these travelers were New York City (mentioned by 34 percent of travel- ers to the Great Lakes Country), Niagara Falls (14 percent), San Francisco (13 percent), Los Angeles (12 percent), Disneyland (11 percent), and the Grand Canyon (10 percent) . The typical Dutch traveler to the Great Lakes Country was male (56 percent); middle-aged, with a median age of 45 years; married (64 percent); well educated (75 percent had at least high school or technical educations) ; and employed in a profes- sional, executive, or managerial occupation (36 per- cent). Forty-five percent of these travelers had rela- tively modest annual household incomes of less than $15,000, and 83 percent could read or speak some English. Nearly two-thirds (65 percent) began making spe- cific trip plans at least 2 months before departure. Thirty-seven percent contacted travel agencies in making their trip arrangements or booking their trips. Primary sources of information were friends and relatives (67 percent), travel agencies (37 per- cent), and airline companies (32 percent). Over half of these travelers (56 percent) booked charters and 31 percent purchased regular economy fares. Only 2 percent traveled first-class. Ten percent traveled to the United States on inclu- sive tours. Twenty-eight percent traveled alone, and an additional 40 percent were accompanied by one other person. Fifty-eight percent of travelers to the Great Lakes Country came to visit relatives; 29 percent were on vacations; and 16 percent came to see friends. Sixty- one percent of the travelers to this region stayed in private homes during at least part of their visits to the United States. Twenty-one percent stayed in first- class hotels, and 49 percent stayed in medium-priced or budget/economy hotels and motels. The principal modes of secondary transportation used by these travelers while visiting the United States were: Secondary air transportation (mentioned by 38 per- cent); personal cars of friends or relatives (31 per- cent); buses for inter/intra-city transportation (28 percent); and rented cars (17 percent). Dutch travelers who included the Great Lakes Coun- try in their U.S. trip itineraries had a per capita adult expenditure of $1,140 per adult for their entire trip, of which an estimated $530 was spent while in this country. Most expenditures in the United States were for gifts, souvenirs, and other purchases (34 percent), food and lodging (23 percent), and secondary transportation (17 percent). Fifty-six percent chose the United States as the country that they would most like to visit again. Preferred U.S. regions for a revisit were (as first choices) the Far West (41 percent), the Mountain West (13 percent), the Great Lakes Country (11 percent), and the Frontier West (8 percent). Major problems and difficulties encountered in the United States by these travelers included high cost or expensiveness (32 percent) language problems (19 percent), concern for personal safety (16 per- cent), and poor weather (13 percent). Detailed tabular data concerning Dutch travel to the United States by destination and by other market segments are available in Appendix A. 23 APPENDIX A Summary Tables 25 Characteristics of Travelers/ Trips to the U.S. by Selected Market Segments — Netherlands Traveler/Trip Characteristic (Base) Sex 1 Male Female Age 1 Median Marital Status a Married Single/Unattached Education 3 Elementary/ primary High school/ secondary Technical/vocational College/ university Occupation 3 Professional Executive/ management Clerical Student Sales/ merchant Housewife Retired/ Unemployed Annual Household Income 2 Under $15,000 $15,000 to $24,999 Over $25,000 Refused/No answer Household Composition 2 Average number of adults . . Average number of children Adults only (percent) Language Capability 2 Read or speak English See footnotes at end of tables. U.S. Destination Purpose of Trip Visit Pleasure Friends & Travel Relatives Total Travelers to the U.S. Eastern Gateway Great Lakes Country Far West Travel Agency Users (326) 53% 47 (135) 58% 42 (97) 56% 44 (147) 57% 43 (269) 47% 53 (222) 43% 57 (146) 52% 48 43 86% 40 93% 45 44 46 50 83% 86% 83% 81% 4? 61% 57% 64% 55 n 57% 59% 58% 39 43 36 45 43 41 42 23% 10% 25% 20% 27% 30% 23% 41 48 32 43 45 43 38 23 24 27 22 20 19 25 13 17 17 14 8 s 14 8% 9% 7% 9% 8% 7% 7% 26 32 29 21 17 17 23 10 11 12 11 12 10 10 4 6 6 5 5 4 5 3 2 2 4 3 3 3 17 13 17 15 20 23 19 11 8 10 12 14 15 11 50% 42% 45% 52% 57% 60% 50% 23 26 21 22 22 21 20 11 12 16 10 7 7 10 16 21 IS 16 15 12 20 .11 2.13 2.18 2.14 2.10 2.11 2.10 .73 .75 .69 .71 .59 .55 .82 62% 59% 65% 65% 68% 69% 60% 84% 26 Characteristics of Travelers/ Trips to the U.S. by Selected Market Segments — Netherlands Age of Respondent 30-44 45-60 Male Traveler/Trip Under Characteristic 30 (Base) (70) Sex 1 Male 56% Female 44 Age 1 Median 25 Marital Status 2 Married 26% Single/ Unattached 74 Education 3 Elementary/ primary 4% High school/ secondary 49 Technical/vocational 27 College/ university 20 Occupation 3 Professional 7% Executive/management 19 Clerical 19 Student 19 Sales/ merchant 1 Housewife 6 Retired/ Unemployed 1 Annual Household Income ' Under $15,000 42% $15,000 to $24,999 29 Over $25,000 9 Refused/ No answer 21 Household Composition 2 Average number of adults 2.59 Average number of children .... .59 Adults only (percent) 61% Language Capability 2 Read or speak English 99% 96% 81 % 87% See footnotes at end of tables. Sex of Respondent Annual Household Income Occupation of Primary Decision Maker Pro- fessional/ Less than $15,000- $25,000 Executive/ Female $15,000 $24,999 and over 1 Manager (90) (75) (167) (159) (163) (76) (35) (129) 60% 52% 69% 35% 43% 60% 72% 61% 40 48 31 65 57 40 28 39 36 52 42 44 50 38 39 84% 77% 40 76% 83% 68% 54% 51% 72% 80% 79% 24 17 32 46 49 28 20 21 7% 29% 16% 31% 36% 9% 6% 10% 41 47 40 41 36 49 34 39 29 20 28 18 21 24 26 30 22 4 16 9 7 18 34 22 11% 7% 10% 6% 5% 12% 9% 20% 40 28 34 18 13 41 54 67 9 12 10 10 9 15 11 — 1 — 4 4 4 3 6 — 3 4 3 2 3 1 6 — 9 25 2 33 27 7 — — — 7 16 6 18 7 3 — 29% 52% 40% 61% 100% 27% 39 19 28 18 — 100 — 33 17 15 15 6 — — 100 18 16 15 17 15 — — — 22 1.91 2.36 2.16 2.07 1.91 2.24 2.46 2.19 1.69 .45 .75 .72 .40 1.12 1.20 1.09 26% 69% 62% 62% 79% 43% 37% 43% 96% 100% 92% 27 Characteristics of Travelers/ Trips to the U.S. by Selected Market Segments — Netherlands U.S. Destination Purpose of Trip Total Traveler/Trip Travelers Characteristic to the U.S. (Base) (326) Prior Planning Time Less than 2 weeks 10% 2 weeks to less than 1 month .... 8 1 month to less than 2 months ... 14 2 months to less than 4 months . . 26 4 months or over 40 Used Travel Agency 42% Sources of Information on U.S." Friends/relatives 68% Travel agent 41 Airline company offices 32 Articles in media 23 Paid advertising 7 Type of Farce Purchased n First-class 3 % Regular economy/coach 37 Discount/excursion 11 Charter 46 Tour package 3 Size of Traveling Party 1 person 28% 2 persons 42 3 persons 11 4 or more persons 19 Length of Stay in U.S. Median number days 25 Inclusive-Tour Travel Yes 9% No 91 See footnotes at end of tables. Eastern Gatewav Great Lakes Country Far West Pleasure Travel Visit Friends & Relatives Travel Agency Users (135) 13% 6 17 27 35 42% 22 (97) 6% 8 17 23 42 37% 24 (147) 12% 6 16 25 37 42% (269) 6% 6 15 27 44 46% 26 25 (222) 5% 7 14 27 45 46% 26 (146) 9% 8 13 27 42 100% 65% 67% 67% 74% 78% 67% 42 37 37 44 43 71 33 30 27 31 30 38 31 28 25 22 18 21 10 6 10 7 5 8 4% 2% 3% 1% 1% 3% 35 31 36 32 31 43 10 7 10 11 12 9 44 56 46 52 55 40 6 3 5 3 1 4 34% 28% 30% 24% 27% 29% 39 40 43 48 48 42 7 16 10 13 13 12 19 16 17 15 12 18 23 11% 10% 10% 7% 5% 9% 89 90 90 93 95 91 28 Characteristics of Travelers/ Trips to the U.S. by Selected Market Segments — Netherlands Occupation of Primary Decision Maker Age of Respondent Traveler/Trip Characteristic (Base) Prior Planning Time Less than 2 weeks 2 weeks to less than 1 month . . 1 month to less than 2 months . 2 months to less than 4 months 4 months or over Used Travel Agency Sources of Information on U.S. :i Friends/relatives Travel agent Airline company offices Articles in media Paid advertising Type of Fare Purchased" First class Regular economy/coach Discount/excursion Charter Tour package Size of Traveling Party 1 person 2 persons 3 persons 4 or more persons Length of Stay in U.S. Median number days Inclusive-Tour Travel Yes No See footnotes at end of tables. 30 Under Sex of Respondent Annual Household Income Pro- fessional 30-44 45-60 Male Less than $15,000- $25,000 Executive/ Female $15,000 $24,999 and over 4 Manager (70; 3 % 10 L9 23 41 26 (90) (75) (167) (159) (163) (76) (35) (129) 18% 9 Id 24 34 21 8% 4 9 28 49 10% 8 14 20 4? 9% 7 15 31 3 7 6% 6 14 29 43 12% 12 12 16 43 43% 43% 49% 47% 45% 38% 26 27 27 24 17% 17% 11 17 26 26 43 f 19 11 12 23 35 41% 70% 67% 75% 61% 75% 71% 67% 60% 60% 43 37 47 43 40 45 25 37 40 43 28 28 29 35 30 30 40 37 34 30 12 26 20 2 2 22 32 3 3 6 11 5 10 5 7 7 6 8 1% 3% 4% 3% 2% 4% 6% 6% 27 51 23 37 36 33 42 49 40 16 9 13 8 14 l > 12 20 14 50 36 51 47 46 58 36 23 36 6 1 8 4 3 1 4 3 3 34% 26% 17% 28% 28% 28% 29% 29% 28% 29 38 51 43 42 47 34 37 36 1 1 12 15 10 1 ) 1 1 15 6 9 25 24 17 19 17 14 21 28 27 20 9% 10% 8% 11% 7% 6% 12% 3% 11% 91 90 92 89 93 94 88 97 89 29 Characteristics of Travelers/ Trips to the U.S. by Selected Market Segments — Netherlands U.S. Destination Purpose of Trip Total Great Visit Traveler/Trip Travelers Eastern Lakes Far Pleasure Friends & Characteristic to the U.S. Gateway Country West Travel Relatives Travel Agency Users (Base) Purpose of Trip a Vacation Visit relatives Visit friends Business Attend convention Study/ formal schooling Activities Engaged in a Saw beautiful scenery Bought interesting gifts/ souvenirs Learned new things helpful in one's business/ social life Met interesting new people Experienced a new culture/way of life Enjoyed an exciting night life/ good restaurants/entertainment Experienced a bargain-priced va- cation Visited places of significant his- torical interest Visited places of cultural interest . Attended a Bicentennial event/ site Participated in warm-weather sports/ lay in the sunshine .... Went camping Went snow skiing Participated in other winter sports See footnotes at end of tables. (326) (135) (97) (147; (269) (222) (146) 36% 41% 29% 40% 44% 33% 38% 55 42 58 53 67 81 53 16 21 16 13 20 24 19 11 17 12 12 2 1 10 3 4 4 5 1 1 2 s 16 12 10 4 2 8 87% 84% 80% 91% 92% 92% 88% 50 48 45 46 52 53 51 34 45 37 34 27 23 33 62 72 66 57 61 59 62 72 76 72 70 74 73 80 72 80 67 75 71 69 71 29 30 29 29 33 34 27 69 73 70 7L 72 71 73 58 67 62 54 61 60 62 23 24 22 24 23 25 28 37 33 32 35 41 43 40 14 9 14 16 15 16 11 3 4 3 3 2 2 2 2 4 4 3 2 2 1 30 Characteristics of Travelers/ Trips to the U.S. by Selected Market Segments — Netherlands Occupation of Primary Decision Age of Respondent Sex of Respondent Annual Household Income Maker Pro- fessional/ Traveler/Trip 30 Less than $15,000- $25,000 Executive/ Characteristic Under 30-44 45-60 Male Female $15,000 $24,999 and over* Manager (Base) (70) (90) (75) (167) (159) (163) (76) (35) (129) Purpose of Trip a Vacation 61% 36% 27% 41% 30% 33% 45% 29% 30% Visit relatives 44 24 6 1 31 14 26 8 63 15 11 4 44 16 20 5 66 17 3 1 68 18 1 51 13 20 7 26 17 34 17 42 Visit friends 9 Business 26 Attend convention 7 Study/ formal schooling 16 14 3 10 6 5 8 11 11 Activities Engaged in a Saw beautiful scenery 91% 79% 85% 80% 93% 91% 88% 69% 81% Bought interesting gifts/souvenirs 51 43 52 43 57 59 40 29 49 Learned new things helpful in one's business/social life 44 53 27 43 25 18 42 60 48 Met interesting new people 67 68 57 65 59 60 61 71 70 Experienced a new culture/way of life 89 68 75 72 72 70 75 77 72 Enjoyed an exciting night life/ good restaurants/ entertainment 87 80 64 73 72 66 78 86 74 Experienced a bargain-priced va- cation 31 17 37 26 31 34 24 17 21 Visited places of significant his- torical interest 80 64 68 65 72 68 71 57 63 Visited places of cultural interest. 63 51 67 53 64 58 58 54 57 Attended a Bicentennial event/ site 26 21 23 22 24 22 22 17 16 Participated in warm-weather sports/ lay in the sunshine .... 51 31 47 28 47 39 37 36 30 Went camping 33 11 9 13 15 14 13 11 9 Went snow skiing 7 6 2 2 1 1 1 1 4 3 1 1 5 4 — 1 Participated in other winter sports 1 See footnotes at end of tables. 31 Characteristics of Travelers/ Trips to the U.S. by Selected Market Segments — Netherlands Traveler Trip Characteristic (Base) Lodging Used- 1 First-class hotel Medium priced hotel/ motel . . . Budget or economy hotel 'motel Private home Secondary Transportation in the U.S. a Air Boat Rail Personal car Bus/tour bus Taxi Rental car Other Total Trip Expenditures ~ Average (per adult respondent) Total Expenditures in the U.S. 2 Average (per adult respondent) Allocation of Expenditures in U.S.- Secondary transportation Lodging and food Gifts/souvenirs/other purchases Entertainment Misc. (sightseeing, tips, etc.) . . See footnotes at end of tables. U.S. Destination Purpose of Trip Total Great Visit Travel Travelers Eastern Lakes Far Pleasure Friends & Agencv to the U.S. Gateway Country West Travel Relatives Users (326) (135) (97) (147) (269) (222) (146) 18% 25% 21% 17% 14% 10% 17% 29 32 34 29 25 23 28 L7 16 15 22 18 15 13 57 51 61 55 64 73 58 30% 36% 38% 35% 27% 26% 33% 3 3 2 3 4 5 4 10 16 8 10 10 10 10 29 25 )] 26 34 38 26 27 39 2* 33 23 20 27 14 27 13 10 9 6 14 18 17 17 18 14 10 IS 35 28 38 36 38 43 37 ,130 $515 $1,195 $1,140 $1,200 $570 $530 $530 $995 $445 $930 $1,180 $410 $525 15% 18% 17% 15% 14% 14% 14% 26 32 23 27 23 20 25 31 26 34 2S 33 37 33 13 12 11 14 13 13 12 16 13 14 17 16 16 16 32 Characteristics of Travelers/Trips to the U.S. by Selected Market Segments — Netherlands Age of Respon dent Sex of Respondent Male Female Annual Less than $15,000 Househok $15,000- $24,999 Income $25,000 and overt Occupation of Primary Decision Maker Pro- Traveler/Trip Characteristic Under 30 30-44 45-60 Executive/ Manager (Base) Lodging Used" First-class hotel Medium priced hotel/m Budget or economy hote Private home Secondary Transportation the U.S." Air otel . . . 1/motel in (70) (90) 16% 23% 21 39 29 19 56 47 33% 34% 1 — ^0 9 21 21 30 34 16 19 30 32 36 28 $1,200 $1,260 $1 $595 $535 18% 16% 30 33 22 25 16 12 14 14 (75) 17% 25 16 60 24% 7 7 31 28 16 9 40 ,150 $ $525 15% 23 32 15 16 (167) 21% 32 16 47 34% -> 10 20 29 15 2 2 32 1,280 $605 16% 31 25 12 16 (159) 15% 25 18 68 27%. 4 9 38 25 13 15 38 $980 $420 14% 21 36 14 15 (163) (76) (35) 10% 24% 31% 22 34 34 17 22 14 66 47 43 26% 32% 37% 5 1 8 8 9 41 25 6 22 29 31 9 11 23 12 28 40 37 36 29 $920 $1,195 $1,750 $ $395 $615 $695 14% 177c 18% 19 32 39 37 25 14 13 13 14 17 13 14 (129) 26% 38 13 41 37% Boat 1 Rail 9 Personal car Bus/tour bus 22 27 Taxi Rental car 21 -"1 Other 26 Total Trip Expenditures 2 Average (per adult respondent) Total Expenditures in the U.S. 2 Average (per adult respondent) Allocation of Expenditures in U.S." Secondary transportation Lodging and food 1,365 $630 17% 30 Gifts/ souvenirs/other pu Entertainment rchases . 27 P Misc. (Sightseeing, tips, etc.) . . . 14 See footnotes at end of tables. 33 Characteristics of Travelers/ Trips to the U.S. by Selected Market Segments — Netherlands Total Travelers to the U.S. U.S. Destination Purpose of Trip Traveler/Trip Characteristic Eastern Gateway Great Lakes Country Far West Pleasure Travel Visit Friends & Relatives Travel Agency Users (Base) U.S. Destination Visited 11 New England Eastern Gateway George Washington Country . . The South (326) 11% 41 20 18 (135) 22% 100 40 24 27 1 1 22 34 3 (97) 6% 37 24 20 100 22 23 2S (147) 5% 31 23 10 18 25 26 100 3 (269) 9% 37 20 is 28 16 17 45 2 (222) 10% 35 19 15 30 14 14 42 2 (146) 13% 39 18 17 Great Lakes Country Mountain West .... 30 15 25 13 Frontier West Far West The Islands 19 45 3 18 43 2 Characteristics of Travelers/ Trips to the U.S. by Selected Market Segments — Netherlands Age of Respon dent Sex of Respondent Male Female Annual Household Income Less than $15,000- $25,000 $15,000 $24,999 and over-i Occupation of Primary Decision Maker Pro- - fessional/ Traveler/Trip Characteristic Under 30 30-44 45-60 Executive/ Manager (Base) U.S. Destination Visited" New England Eastern Gateway George Washington Country . . . The South (70) 4% 47 20 26 30 26 33 49 1 (90) 16% 49 24 14 27 16 20 46 4 (75) 7% 41 20 20 31 9 12 44 1 (167) 11% 46 25 20 33 17 23 50 3 (159) 11% 37 16 16 26 13 15 40 4 (163) 10% 34 20 12 27 13 13 47 1 (76) 15% 46 IS 26 26 16 17 43 6 (35) 11% 46 26 23 46 17 31 40 3 (129) 15% 47 16 21 Great Lakes Country Mountain West Frontier West Far West 30 16 23 42 The Islands 2 1 Includes multiple responses; percentages may add to more than 100 percent. 1 Reflects data concerning all travel party members. " Reflects data concerning the respondent only. 3 Reflects data concerning the primary decision-maker for the trip. 4 Caution should be used in studying traveler/trip characteristics under this category, since the base is too small to provide statistically reliable analysis of some variables. 34 APPENDIX B TECHNICAL NOTES The data presented in this report are based upon a personal interview survey conducted in the Nether- lands during the Spring of 1977. The universe of study was defined as all upper and upper-middle class adults, 18 or older, residing in the Netherlands. The lower classes (about 80 per- cent of the population) were excluded from the universe of study because of the low incidence of foreign travel, especially the "long haul" type. The study sought data from international travelers. In order to locate travelers of this type in a truly repre- sentative manner, and to be able to determine their incidence among the universe population as a whole, it was necessary to design a broad sample of the defined sampling frame. The Selection of the (Random) Primary Population Sample The selection of the primary respondent was accom- plished in four stages. 1. Automatic inclusion of six major urban areas (Amsterdam, Rotterdam, The Hague, Eind- hoven, Haarlem, Groningen) and a random selection of smaller cities and towns. 2. A random sample of homes in each city carried out among all upper and middle class house- holds. (The INRA Associate in The Netherlands maintains a yearly, updated national sample of 50,000 homes that it draws randomly from a national registrating of all homes with a TV and/or a radio set. This registry accounts for approximately 96 percent of all homes in The Netherlands.) 3. In total 2,246 such sample homes were con- tacted during the course of a national omnibus study. After examination of the data from these homes, it was found that the A/B class homes (accounting for the top 20 percent socio-eco- nomically) contained enough recent international travelers to comply with the study requirement that all non-U. S. international travelers be lo- cated on a random basis. Thus these A/B homes, of which there were 461, were identified for interviewing. 4. In sample homes where more than one person had traveled internationally, a random selection was made among the travelers. (If one person had traveled to the United States from a home, he was automatically selected; if two persons had made such a trip, one was selected at random.) From among the 461 A/B homes selected, 29 contained travelers to the United States and 277 contained other international travelers. In total, 20 of the travelers to the United States and 21 1 travelers to other international destinations were finally interviewed after an original visit and two call-backs. Selection of The Supplementary Sample The primary sample was specifically designed to produce a designated number (a maximum of 300) of randomly drawn international travelers who had not visited the United States in 1975 or 1976 and at the same time to gather as many travelers to the United States, in a random manner, as such a pro- cedure would generate. However, it was recognized that such a selection method would fall short of sufficient travelers to the United States to satisfy the total survey requirements. In order to comply with these requirements, a supplementary or secondary sample was designed. The supplementary sample was drawn in two man- ners: First by telephone screening in those areas 35 where the random sampling was taking place, and second, by "snowballing" or referrals from other travelers. In all, 306 travelers to the United States were located and interviewed using this supplemen- tary sampling procedure. Data Processing and Compensation for Disproportions All data, after initial preparation in The Nether- lands, were tabulated by computer in the New York offices of the research firm. Weighting was required to compensate for one factor, the ratio of non-U.S. travelers to travelers to the United States. The random sample portion of the interviewing indicated that about 9 percent of all international travelers during 1975 and 1976 were destined for the United States. The actual final sample had pro- duced about 60 percent of such travelers. A weight of 16.2 (applied to the non-U.S. travelers) was required to correct for this disproportion. The Administration of the Survey The survey was carried out as a joint effort of Starch INRA Hooper of New York and Nederlandse Stichting Voor Statistiek of The Netherlands. Field work was carried out by the professional staff of interviewers maintained by the Dutch associate. All work was carefully supervised on site by an executive of the Dutch firm. Additionally, more than 15 percent of each interviewer's work was validated in the field by supervisors who returned to sample homes and repeated all or portions of the interview in order to make sure that the interview was con- ducted precisely in accordance with instructions. Coding of field materials for data processing was ac- complished in The Netherlands. Data processing and final reports were carried out in New York. Further information concerning the manner in which the survey was conducted will be furnished upon request. 36 THE QUESTIONNAIRES 37 2- TRAVEL SURVEY SCREENING GUIDE NAME OF RESPONDENT RESPONDENT'S ADDRESS HOME TELEPHONE NUMBER CITY NAME OF INTERVIEWER DATE TIME INTERVIEW STARTED ( ) A.M. "( ) P.M. NAME CF SUPERVISOR DATE VALIDATED COUNTRY Australia ( ) 4-1 Belgium ( ) -2 Italy ( ) -3 Netherlands ( ) 4-4 Sweden ( ) -5 Venezuela ( ) -6 Good morning/afternoon/evening. My name is and I represent a well-known interviewing firm in (COUNTRY). We are conducting a survey on people's traveling experiences outside their own country during the past two years. I would like to ask you a few general questions about your family's recent travels outside (COUNTRY) during 1975 and 1976. How many family members 18 years or over, including yourself , presently reside in this household? 5- Please think about the various trips you or other family members 18 years or over presently residing in your home may have taken outside _ (COUNTRY) during 1975 and 1976. Did you or any other adult members of your family take any such trip — for any reason whatsoever — that involved being out of (COUNTRY) for more than 24 hours? Yes. No. . ( ) 6-1 (ASK Q.3) ( ) -2 (SKIP TO REFERRAL SHEET) Please tell me the age and sex of each family member who took such a trip outside (COUNTRY) during 197 5 and 1976. Please start with the oldest family member and continue through to the youngest family member 18 years or over. LIST ALL MEMBERS OF THE FAMILY WHO TRAVELED OUTSIDE (COUNTRY) STARTING WITH THE OLDEST AND ENDING WITH THE YOUNGEST FAMILY MEMBER 18 YEARS OR OVER. BE SURE TO RECORD THE AGE AND SEX OF EACH SUCH FAMILY MEMBER. 39 FAMILY TRAVELERS HOUSEHOLD NUMBER No. Age Sex 1 2 3 | 4 1 5 6 7 8 9 10 11 12 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 2 * 1 ^ 2 2 1 1 2 1 2 2 3 3 3 2 2 1 3 2 3 1 2 1 1 4 4 1 3 4 3 1 2 2 1 2 3 4 5 1 1 5 3 2 2 4 5 4 1 3 5 6 6 4 1 5 4 1 2 6 3 5 2 3 7 5 2 3 1 7 7 3 2 6 4 4 6 8 2 5 4 ] 1 3 5 4 8 7 6 3 9 3 4 6 7 5 8 1 9 2 6 7 2 10 7 8 3 2 4 1 6 1 5 9 5 10 11 11 10 9 6 8 5 3 3 7 2 1 4 12 1 3 7 5 6 4 8 10 12 9 11 2 Total number of household adult travelers Total number of household adult non-travelers LOCATE THE HOUSEHOLD NUMBER ASSIGNED TO THIS INTERVIEW IN THE ROW OF NUMBERS FROM 1 THROUGH 12 AT THE TOP RIGHT-HAND SIDE OF THE CHART. THEN LOOK DOWN THE COLUMN OF FIGURES BELOW THE HOUSEHOLD NUMBER, AND CIRCLE THE NUMBER IN THIS COLUMN WHICH IS IN THE SAME ROW AS THAT OF THE YOUNGEST FAMILY TRAVELER 18 YEARS OR OVER, I.E., THE LAST FAMILY MEMBER LISTED. FINALLY, LOCATE THIS SAME NUMBER IN THE COLUMN OF FIGURES AT THE FAR LEFT SIDE OF THE CHART, AND CIRCLE IT. THE RESPONDENT IS THE PERSON WHOSE AGE IS JUST TO THE RIGHT OF THE LAST NUMBER CIRCLED. RECORD HIS OR HER NAME IN THE SPACE PROVIDED BELOW THESE INSTRUCTIONS. PROCEED WITH QUESTION 4 IF THIS PERSON IS AVAILABLE FOR INTERVIEWING. IF NOT AVAILABLE, MAKE ARRANGEMENTS TO RETURN AT A MUTUALLY CONVENIENT TIME. Name of Respondent How many trips did you take during 1975 and 1976, for any reason whatsoever, that involved being out of (COUNTRY) for more than 24 hours? Number of trips 9- 10- Did you travel to the United States on any of these trips during 1975 and 1976? Yes. No. . ( ) 11-1 ( ) -2 IF "YES" TO QUESTION 5 , PROCEED TO " U.S. TRAVELER QUESTIONNAIRE " . BE SURE TO ATTACH THIS SCREENING GUIDE TO U.S. TRAVELER QUESTIONNAIRE. IF "NO" TO QUESTION 5 , PROCEED TO " NON-U.S. TRAVELER " QUESTIONNAIRE. BE SURE TO ATTACH THIS SCREENING GUIDE TO NON-U. S. TRAVELER QUESTIONNAIRE. 40 TRAVEL SURVEY U.S. TRAVELER QUESTIONNAIRE (COPY FROM SCREENING GUIDE) NAME OF RESPONDENT RESPONDENT'S ADDRESS HOME TELEPHONE NUMBER CITY NAME OF INTERVIEWER DATE NAME OF SUPERVISOR DATE VALIDATED TIME INTERVIEW STARTED A.M. P.M. rr^n PART A: TRAVEL DURING 1975 AND 1976 la. Starting with your most recent trip outside 1975 and 1976, what countries did you visit for at least one day each? lb. Was that trip in 1975 or 1976? (COUNTRY) during REPEAT QUESTIONS la AND lb TO INCLUDE UP TO TRIP NUMBER 6 Trip Number 1 Countries Visited: Year of Visit: 1976 ( ) 21-1 1975 ( ) -2 13- 14- 15- 16- 17- 18- 19- 20- Trip Number 2 Countries Visited: Year of Visit: 1976 ( ) 30-3 1975 ( ) -2 41 22- 23- 24- 25- 26- 27- 28- 29- Trip Number 3 Countries Visited: 31- 32- 33- 34- 35- 36- 37- 38- Year of Visit: 1976 ( ) 39-1 1975 ( ) -2 Trip Number 4 Countries Visited: 40- 41- 42- 43- | 44- 45- 46- 47- Year of Visit: 1976 ( ) 48-1 1975 ( ) -2 Trip Number 5 Countries Visited: 49- 50- 51- 52- 53- 54- 55- 56- Year of Visit: 1976 ( ) 57-1 1975 ( ) -2 Trip Number 6 Countries Visited: 58- 59- 60- 61- 62- 63- 64- 65- Year of Visit: 1976 ( ) 66-1 1975 ( ) -2 | 67- For purposes of this survey, let's consider only your most recent trip to the U.S. By "U.S." we mean any of the following: Mainland U.S. Guam Alaska American Samoa Hawaii Puerto Rico U.S. Virgin Islands 42 PART B: TRIP CHARACTERISTICS In what month did you begin your most recent trip to the U.S.? January. . February. March. . . . April May June 69-1 -2 -3 -4 -5 -6 July August. . . . September. October. . . November. . December. . How many days, in total , did the round trip take? Number of days, in total Of that total, how many days were spent in the U.S.? Number of days spent in U.S. _70- 71- 12- 73- 69-7 -8 -9 -0 -X -Y | 80-1 4. Of the following parts of the U.S. (or its territories), which did you visit and how many days did you stay in each area? (READ LIST, RECORD NUMBER OF DAYS SPENT IN EACH AREA VISITED) Number of Days Mainland U.S Alaska Hawaii Guam American Samoa Puerto Rico U.S. Virgin Islands. _5- 6- _7- 8- _9- 10- Jl 1_ 12- 14- 15- 16- _17- 18- BE SURE NUMBER OF DAYS RECORDED FOR EACH AREA ADDS UP TO THE TOTAL RECORDED IN QUESTION B-3 IF VISITED MAINLAND U.S., ASK QUESTION B-5 IF DID NOT VISIT MAINLAND U.S., SKIP TO QUESTION B-6 Considering the Mainland U.S. only , which of these places did you visit? (SHOW RESPONDENT CARD B-5 — MAINLAND U.S. MAP). Can you estimate how many days you stayed in each location? 43 State Alabama Arizona Arkansas California Colorado Connecticut Delaware District of Columbia (Washington, D.C.) Florida Georgia Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Number Number of Days State of Days 19- Montana 67- 20- 68- 21- Nebraska 69- 22- 70- 23- Nevada 71- 24- 25- 26- New Hampshire 72- 7 3- 74- | 80-2 I 27- New Jersey 5- 28- 6- 29- New Mexico 7- 30- 8- 31- New York 9- 32- 10- North Carolina 11- 33- 12- 34- North Dakota 13- 35- 14- 36- Ohio 15- 37- 16- 38- Oklahoma 17- 39- 18- 40- Oregon 19- 41- 20- 42- Pennsylvania 21- 43- 22- 44- Rhode Island 23- 45- 24- 46- South Carolina 25- 47- 26- 48- South Dakota 27- 49- 28- 50- Tennessee 29- 51- 30- 52- Texas 31- 5 3- 32- 54- Utah 33- 55- 34- 56- Vermont 35- 57- 36- 58- Virginia 37- 59- 38- 60- Washington 39- 61- 40- 62- West Virginia 41- 63- 42- 64- Wisconsin 43- 65- 44- 66- Wyoming 45- 46- 44 Number Number City /Location of Days City/Location of Days Abilene 47- Milwaukee 25- 48- 26- Albuquerque 49- Minneapolis 27- 50- 28- Atlanta 51- Nashville 29- 52- 30- Baltimore 53- New Orleans 31- 54- 32- Boston 55- New York City 33- 56- 34- Chicago 57- Niagara Falls 35- 58- 36- Cincinnati 59- Oklahoma City 37- 60- 38- Cheyenne 61- Omaha 39- 62- 40- Cleveland 63- Philadelphia 41- 64- 42- Dallas/Fort Worth 65- Phoenix 43- 66- 44- Denver 67- Pittsburgh 45- 68- 46- Des Moines 69- Rapid City 47- 70- 48- Detroit 71- Reno 49- 72- 50- Disneyland 73- Rocky Mountains 51- 74- | 80-3 ! 52- Disneywor Id/Orlando 5- St. Louis 53- 6- 54- Grand Canyon 7- Salt Lake City 55- 8- 56- Houston 9- San Antonio 57- 10- 58- Kansas City 11- San Diego 59- 12- 60- Las Vegas 13- San Francisco 61- 14- 62- Little Rock 15- Seattle 63- 16- 64- Los Angeles 17- Tampa 65- 18- 66- Louisville 19- Tucson 67- 20- 68- Memphis 21- Tulsa 69- 22- 70- Miami 23- Yellow Stone Park 71- 24- Other (SPECIFY) 72- 73- 74- 80-4 | 45 What were the main purposes of this most recent trip to the U.S.? CHECK AS MANY AS APPLY) (READ LIST, Business Attend convention Study/formal schooling. Vacation Visiting relatives Visiting friends Personal affairs In-transit Other 5-1 -2 -3 -4 -5 -6 -7 PART C: TRIP DETAILS la. Let's continue to discuss your most recent trip to the U.S. Besides yourself, how many were in your most immediate traveling party? By members of your most immediate traveling party, we mean friends and associates as well as relatives. Total number in party 6- 7- IF RESPONDENT DID NOT TRAVEL ALONE, ASK QUESTIONS C-lb to C-ld FOR UP TO SEVEN MEMBERS OF THE PARTY AND RECORD ANSWERS IN GRID BELOW 3. 7. Q.lb Relationship to Respondent Spouse Son, daughter Other related Not related (friend, business associate, etc. ] Spouse Son , daughter Other related Not related (friend, business associate , etc. ) Spouse Son, daughter Other related Not related (friend, business associate, etc. ) Spouse Son, daughter Other related Not related (friend, business associate, etc.) Spouse Son, daughter Other related Not related (friend, business associate, etc.) Spouse Son , daughter Other related Not related (friend, business associate, etc.) Spouse Son , daug.'.tcr Other related Not related (friend, business associate, etc.) 5.1c Q.ld Sex Age 1 Male. . ( ) 9-1 ) -2 10 2 Female ( 11 3 12-1 -2 -3 -4 16-1 -2 -3 20 24-1 -2 -3 -4 28-1 -2 -3 32-1 -2 -3 Male. . . Female . ( )13-1 ( ) -2 Male ( )17-1 Female ( ) -2 Male ( )21-1 Female ( ) -2 Male ( )25-l Female ( ) -2 Male ( )29-l Female ( ) -2 Male ( ) 33-1 Female ( ) -2 14- ~15- 18- 19- 22- 23- 26- 27- 30- 31- 34- 35- ( ) -4 46 (SHOW CARD C-2) In traveling to the ONLY ONE ANSWER BELOW) U.S., what type of fare was bought? (RECORD First class ( ) 36-1 Regular economy/coach ( ) -2 Discount/excursion fare (other than charter) ( ) -3 Charter fare (where the plane is expressly hired for the specific flight) ( ) -4 Tour package (where at least cost of accommodation is included) ( ) -5 Did your trip include any of the following extras in the fare? AS MANY AS APPLY) (READ LIST, CHECK Lodging ( Meals ( Sightseeing ( Transportation to and from arrival point to lodging ( Car rental ( Entertainment ( None of these ( 37-1 -2 -3 -4 -5 -6 -7 While traveling inside the U.S. LIST. CHECK AS MANY AS APPLY.) what types of transportation did you use? (READ Air Boat Rail Private car. . . . Bus or tour bus Taxi Rented car Camper /trai ler . Other 38 1 -2 -3 -4 -5 -6 -7 -8 -9 (HAND RESPONDENT CARD C-5) Insofar as lodging is concerned, where did you stay while in the U.S. (CHECK AS MANY AS APPLY) First class hotel Medium-priced hotel/motel.... Budget or economy hotel/motel Tourist home or rooming house Private home Youth hostel/dormitory Camping site Mobile home/camper Other 39-1 -2 -3 -4 -5 -6 -7 -8 -9 PART D: PLANNING THE TRIP 1. (HAND RESPONDENT CARD D-l) Now, let's talk about the kinds of things that went into the booking of your most recent trip to the U.S. In making reservations for your trip, which of these organizations did you have direct contact with? (CHECK AS MANY AS APPLY) Travel agency ( ) Transportation carrier (airline, railway, etc. ) Your company's travel department Travel club Tour operator Department store/bank Other 40-1 -2 -3 -4 -5 -6 -7 47 IF CONTACTED TRAVEL AGENCY, ASK QUESTION D- TRAVEL AGENCY, SKIP TO QUESTION D-3 IF DID NOT CONTACT (IF CONTACTED TRAVEL AGENCY) Which of the following services were performed for you by the travel agency before you left home? (READ LIST, CHECK AS MANY AS APPLY) Arranged primary transportation (e.g. air) Arranged lodging Arranged sightseeing trips Arranged car rental for side trips.... Provided complete tour package Helped select countries/cities visited Provided information Other (SPECIFY) 41 1 -2 -3 -4 -5 -6 -7 ( ) Which of the following services did you personally arrange? MANY AS APPLY) (READ LIST. CHECK AS Arranged primary transportation (e.g. air) ( Arranged lodging ( Arranged sightseeing trips ( Arranged car rental for side trips ( 42-1 -2 -3 -4 How long before you left did you start making specific plans (e.g. making contact with a travel agency, itinerary planning) for your trip? (CHECK ONLY ONE ANSWER) Less than 1 week 1 week to less than 2 weeks... 2 weeks to less than 1 month. . 1 month to less than 2 months. 2 months to less than 4 months 4 months to less than 6 months 6 months or over 43-1 -2 -3 -4 -S -6 -7 Did the U.S. Bicentennial celebration influence the specific planning of your U.S. itinerary? Yes ( ) 44-1 (ASK Q. D-6) No ( ) -2 (SKIP TO Q. D-7) 6. (IF "YES" TO Q. D-5) Which of these places (SHOW RESPONDENT CARD B-5 AGAIN) did you visit primarily because of the Bicentennial? (CHECK AS MANY AS APPLY) Region Number 1 2 3 4 5 6 7 8 9 45-1 -2 -3 -4 -5 -6 -7 -8 -9 48 (HAND RESPONDENT CARD D-7) Thinking back over your last trip to the U.S., which of these types of information do you think was (or would have been) most helpful to planning your trip? Please pick out what you believe to be the three most helpful types of information. (CHECK THOSE THREE TYPES CHOSEN BY RESPONDENT TO BE MOST HELPFUL.) Transportation schedules to the USA Alternative fare packages Tour group availability Lodging availability and prices Restaurant places and prices Entertainment places and prices Internal travel arrangements Scenic places to visit Exchange rates Customs/entry regulations Weather/climate Recent economic trends and currency devaluation trends ( 46 ) 1 -2 -3 -4 -5 -6 -7 -8 -9 -0 -X -Y Did you get any information about the U.S. from any of the following sources? If so, how would you rate its usefulness - poor, fair, or good? (READ LIST. CHECK ONE ANSWER FOR EACH SOURCE) Travel agent ( Tour operator/wholesaler ( Airline company offices ( Embassies ( Articles in newspapers and magazines, or TV and cinema documentaries ( Paid advertising ( Friends & relatives/word of mouth... ( Business associates ( Did Not Poor Fair ( ) -2 Good ( ) -3 Use ) 47-1 ( ) -4 ) 48-1 ( ) -2 ( ) -3 ( ) -4 ) 49-1 ( ) -2 ( ) -3 ( ) -4 ) 50-1 ( ) -2 ( ) -3 ( ) -4 ) 51-1 ( ) -2 ( ) -3 ( ) -4 ) 52-1 ( ) -2 ( ) -3 ( ) -4 ) 53-1 ( ) -2 ( ) -3 ( ) -4 ) 54-1 ( ) -2 ( ) -3 ( ) -4 PART E: TRIP EXPENDITURES Still thinking about this same trip, what do you estimate was the total cost of the entire trip for you alone , that is, the total amount of money you spent for yourself alone or was spent by others for you. Please include everything spent before and during the trip: transportation, accommodations, souvenirs, etc. Total cost of trip 55- 56- 57- 58- 59- 2. Did your trip involve a tour package that included such things as lodging, ground transportation, meals or sightseeing, in addition to basic (for example, air) transportation? Yes. No. . ( ) 60-1 (ASK Q. E-3) ( ) -2 (SKIP TO Q E-5a) (IF "YES" TO QUESTION E-2) To the best of your recollection, what was the basic tour price for your trip alone , not counting anyone else? Price of basic tour 61- 62- 63- ~64- 65- 4a. While in the U.S . , to the best of your recollection, how much did you spend, not counting the basic tour cost, for yourself alone? Expenditures in U.S. 66- 67- 68- 69- 70- 49 \ 80-5 I 4b. (HAND RESPONDENT CARD E-4b) What was the approximate percentage of this total that was spent on: Additional transportation (not included in tour price) 5- 6- Lodging and food (not included in tour price) 7- 8- Gifts, souvenirs, other purchases 9- ~~ 10- Entertainment (not included in tour price) 11- 12- Miscellaneous - sightseeing, gratuities, etc. (not included in tour price) . . 13- 14- 1 BE SURE SUM OF PERCENTAGES EQUALS 100% | f SKIP TO QUESTION E-6 | 5a. (IF "NO" TO QUESTION E-2) While in the U.S . , to the best of your recollection, how much of the total cost of the trip did you spend? 15- ... I 6 " Expenditures in U.S. .__ 18- 19- 5b. (HAND RESPONDENT CARD E-5b) What was the approximate percentage of this total that was spent on : Transportation in the U.S 20- 21- Lodging and food 22- 23- Gifts, souvenirs, other purchases.. 24- 25- Entertainment 26- 27- Miscellaneous - sightseeing, gratuities, etc 28- 29- BE SURE SUM OF PERCENTAGES EQUALS 100% j 50 About what percentage of your total expenditures, while on the trip, was paid for by some type of Travelers Cheques, or didn't you use them? Percent 30- ~31- Didn ' t use ( ) PART F: TRIP ACTIVITIES You identified (REFER TO QUESTION B-4) as the U.S. region you Of the had visited the longest. Let's talk about the things you did there. following list of activities, please tell me whether or not you did these things while in (U.S. DESTINATION) (RECORD ONE ANSWER FOR EACH ACTIVITY) Did Do Did Not Do a. b. c. d. e. f . g- Experienced a new culture and way of life ( Enjoyed an exciting night life of good restaurants, dancing and entertainment Visited places of significant historical interest. Visited places of significant cultural interest... Saw beautiful scenery Met interesting new people Learned new things that would be helpful in one ' s business or social life Experienced a bargain-priced vacation Bought interesting gifts and souvenirs Participated in warm-weather sports or lay in the sunshine Went snow skiing Participated in other winter sports and activities Attended a bicentennial event/site Went camping ) 32-1 ) 33-1 ) 34-1 ) 35-1 ) 36-1 ) 37-1 ) 38-1 ) 39-1 ) 40-1 ) 41-1 ) 42-1 ) 43-1 ) 44-1 ) 45-1 ( ) -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 Now, let's talk about your next trip abroad - to whatever that destination might be. It could be another trip to the U.S. or it could be some entirely different country. Please look at this card (SHOW RESPONDENT CARD F-2) Let's take each statement - one at a time. For example, in your opinion, what foreign country, of all those that come to mind, offers its visitor the greatest chance: "To experience a different culture and way of life." (RECORD RESPONSE BELOW) . Please continue until you have named some country that, in your opinion, best matches' each of the statements on the card. You may use the same country name more than once. (RECORD ONE ANSWER FOR EACH STATEMENT) Country Named by Respondent a. To experience a different culture and way of life... b. To enjoy an exciting night life of good restaurants, dancing and entertainment c. To visit places of significant historical interest.. d. To see beautiful scenery e . To meet interesting new people f. To learn new things that would be helpful in one's business or social life g . To get a bargain-priced vacation h. To bring back interesting gifts and souvenirs , i. To participate in warm-weather sports or lay in the sunshine j. To participate in winter sports and activities , 51 _46- 47- 48- 49- _50- 51- 52- _56- 57- _58- 59- _60- 61- _62- 63- 64- 65- k . To experience an relaxing atmosphere, 1. To participate in outdoor activities like hiking and camping 66- "67- 68- "69- Now thinking about all of the foreign countries that you have visited over the past several years, which one would you most like to visit again? Country 70- "71- Thinking about countries you have never visited before , which one would you most like to visit in the future? Country 72- "7 3 | 74-R 80-6 If you are going to the U.S.A. for a revisit, which of the following places would you prefer to visit first, second, third? (SHOW RESPONDENT CARD B-5) Region Number 1 2 3 4 5 6 7 8 9 Don ' t know. . . . Preference First Second ) 6-1 Third ( ) 5-1 ( ) 7-1 ( ) -2 ) -2 ( ) -2 ( ) -3 ) -3 ( ) -3 ( ) -4 ) -4 ( ) -4 ( ) -5 ) -5 ( ) -5 ( ) -6 ) -6 ( ) -6 ( ) -7 ) -7 ' ) -7 ( ) -8 ) -8 ( ) -8 ( ) -9 ) -9 ( ) -9 ( ) -x ) -x ( ) -x Thinking about your most recent trip to the U.S., did any of the following represent major problems or difficulties on your trip? (READ LIST. RECORD ONE ANSWER FOR EACH) a. Unfriendliness b. Poor weather c. Difficult entry procedure (obtaining visa) d . Overcrowding e. Fear of personal safety f . High cost - expensive g. Inadequate tourist information/facilities. h. Difficulty of getting around i . Language j . Food k . Other Don't Yes NO Know ( ) 8-1 ( ) -2 ) -3 ( ) 9-1 ( ) -2 ) -3 ( )10-1 ( ) -2 ) -3 ( )11-1 ( ) -2 ) -3 ( J12-1 ( ) -2 ) - 3 ( )13-1 ( ) -2 ) -3 ( )14-1 ( ) -2 ) -3 ( )15-1 ( ) -2 ) -3 ( )16-1 ( ) -2 ) -3 ( )17-1 ( ) -2 ) -3 ( )18-1 ( ) -2 ) -3 PART G: BACKGROUND INFORMATION You've been most helpful during the interview and this is the last section of it. We would like to ask you just a few background questions for statistical purposes only. What is your marital status? (CHECK ONE ANSWER) Single ( ) 19-1 Married ( ) -2 Separated/divorced ( ) -3 Widowed ( ) -4 52 How old are you? years (CHECK AGAINST SCREENING QUESTION) 20- 21- Are you the head of the household? Yes. No. . ( ) 22-1 ( ) -2 Sex (NOTED BY INTERVIEWER) Male. . . Female. ( ) ( ) 23-1 -2 How many children under 18 years old live in this household? (CHECK ONE ANSWER) One ( Two ( Three ( Four ( Five ( Six ( Seven ( Eight ( Nine or more. . . ( None ( 24-1 -2 -3 -4 -5 -6 -7 -8 -9 -0 What is the formal education level of the person who was the primary decision-maker for the trip (RECORD ONE ANSWER) Elementary/primary school ( ) 25-1 High school/secondary school ( ) -2 Technical/special vocational school ( ) -3 College/university ( ) -4 Please look at this occupations card (HAND RESPONDENT CARD G-7) . Which occupation on this card comes closest to describing the occupation of the person who was the primary decision-maker for the trip? (RECORD ONE ANSWER) Professional Executive/management . Clerical Student Sales/merchant Factory worker Farmer Self employed Housewife Retired/unemployed. . . Other (SPECIFY) ( ) 26-1 -2 -3 -4 -5 -6 -7 -8 -9 -0 -X Please look at this card of annual incomes before taxes (HAND RESPONDENT CARD G-8) Which category comes closest to your own household's annual income? Less than $5,000. $5,000 - $9,999. . $10,000 - $14,999 $15,000 - $19,999 $20,000 - $24,999 $25,000 - $29,999 $30,000 - $34,999 $35,000 - $39,999 $40,000 - $44,999 $45,000 - $49,999 $50,000 and over Refused 27-1 -2 -3 -4 -5 -6 -7 -8 -9 -0 -X -Y 53 9. What languages other than your native language can you speak or read? English . . . French. . . . German . . . . Spanish. . . Italian . . . Dutch Danish. . . . Norwegian. Swedish. . . Other 28-1 -2 -3 -4 -S -6 -7 -8 -9 -0 10. Socio-Economic Level Upper Upper-middle . Middle ( ) 29-1 ( ) -2 ( ) -3 11. Respondent Classification Primary Supplementary. ( ) 30-1 ( ) -2 L2. City ( ) 31-1 { ) -2 ( ) -3 13. Region ( Netherlands Only ) ( ) 32-1 ( ) -2 ( ) -3 ( ) -4 THANK YOU VERY MUCH FOR YOUR HELP 80-7 54 TRAVEL SURVEY NON-U.S. TRAVELER QUESTIONNAIRE (COPY FROM SCREENING GUIDE) NAME OF RESPONDENT RESPONDENT'S ADDRESS HOME TELEPHONE NUMBER CITY NAME OF INTERVIEWER DATE TIME INTERVIEW STARTED _A.M. P.M. NAME OF SUPERVISOR DATE VALIDATED 12-2 PART A: TRAVEL DURING 1975 AND 1976 la. Starting with your most recent trip outside 1975 and 1976, what countries did you visit for at least one day each? lb. Was that trip in 1975 or 1976? (COUNTRY) during REPEAT QUESTIONS la AND lb TO INCLUDE UP TO TRIP NUMBER 6 Trip Number 1 Countries Visited: Year of Visit: 1976 ( ) 21-1 1975 ( ) -2 13- 14- _15- 16- 17- 18- 19- 20- Trip Number 2 Countries Visited: Year of Visit: 1976 ( ) 30-1 1975 ( ) -2 55 22- 23- _24- 25- 26- 27- _28- 29- Trip Number 3 Countries Visited: Year of Visit: 1976 ( ) 39-1 1975 ( ) -2 Trip Number 4 Countries Visited: Year of Visit: 1976 ( ) 48-1 1975 ( ) -2 Trip Number 5 Countries Visited: Year of Visit: 1976 { ) 57-1 1975 ( ) -2 Trip Number 6 Countries Visited: Year of Visit: 1976 ( ) 66-1 1975 ( ) -2 31- "32- _33- 34- 35- 36- _37- 38- 40- 41- _42- 43- _44- 45- 46- 47- _49- 50- 51- 52- _5 3- 54- _55- 56- _58- 59- _60- 61- _62- 63- 64- 65- Which of these trips in 1975 or 1976 involved the longest number of days : Trip Number Please refer to this specific trip for the following questions. 67- For Office Use Only Intercontinental traveler ( ) 68-1 Intra-continental traveler ( ) "j 56 PART B: TRIP CHARACTERISTICS In what month did you begin your principal trip? January. . February. March. . . . April. . . . May June 69-1 -2 -3 -4 -5 -6 July August. . . . September . October. . . November . . December . . How many days, in total , did the round trip take? Number of days, in total 69-7 -8 -9 -0 -X -Y 70- 71- Of that total, how many days were spent in your principal destination, that is, the country where you spent the most time? Number of days spent in country 72- ~73- Country 74- "7 5- I 80-1 I What were the main purposes of this trip? (READ LIST. CHECK AS MANY AS APPLY.) Business Attend convention Study/formal schooling. Vacation Visiting relatives Visiting friends Personal affairs In-transit Other 5-1 -2 -3 -4 -5 -6 -7 -8 -9 57 PART C: TRIP DETAILS la. Let's continue to discuss your longest (1975 or 1976) trip outside your country. Besides yourself , how many were in your most immediate traveling party? By members of your most immediate traveling party, we mean friends and associates as well as relatives. Total number in party IF RESPONDENT DID NOT TRAVEL ALONE, ASK QUESTIONS C-lb to C-ld FOR UP TO SEVEN MEMBERS OF THE PARTY AND RECORD ANSWERS IN GRID BELOW. . Q-lb 5. Relationship to Respondent Spouse Son, daughter Other related Not related (friends, business associate , etc. ) . Spouse Son, daughter Other related Not related (friends, business associate, etc. ) . Spouse Son, daughter Other related Not related (friends, business associate, etc.). Spouse Son, daughter Other related Not related (friends, business associate , etc. ) - Spouse Son, daughter Other related Not related (friend, business associate, etc. ) Spouse Son, daughter Other related Not related (friend, business associate, etc.) Spouse Son, daughter Other related Not related (friend, business associate, etc.) 8-1 -2 -3 16-1 -2 -3 -4 20-1 -2 -3 -4 24-1 -2 -3 28-1 -2 -3 32-1 -2 -3 Q-ic Sex Male. . . Female . 9-1 -2 Male ( )17-1 Female ( ) -2 Male ( )21-1 Female ( ) -2 Male ( )25-l Female ( ) -2 Male ( )29-l Female ( ) -2 Male ( ) 33-1 Female ( ) -2 C-ld Age lO- ll- 12-1 Male .( )13-1 14 -2 .( ) -2 15 -3 _18- 19- 22- 23- 26- "27- 30- "31- 34- 35- ( ) 58 (SHOW CARD C-2) APPLY) On this trip, what type of fare was bought? (CHECK AS MANY AS First class ( Regular economy /coach ( Discount/excursion fare (other than charter) ( Charter fare (where the plane is expressly hired for the specific flight) ( Tour package (where at least cost of accommodation is included) ( 36-1 -2 -3 Did your trip include any of the following extras in the fare? AS MANY AS APPLY) (READ LIST. CHECK Lodging Meals Sightseeing Transportation to and from arrival point to lodging. Car rental Entertainment None of these ( ) 37-1 ( ) -2 ( ) -3 ( ) -4 ( ) -5 ( ) -6 ( ) "7 While traveling at your principal destination, what types of transportation did you use? (READ LIST, CHECK AS MANY AS APPLY) Air Boat Rail Personal car. . . . Bus or tour bus . Taxi Rented car Camper/trailer. . Other 38 1 -2 -3 -4 -5 -6 -7 -8 -9 (HAND RESPONDENT CARD C-5) (CHECK AS MANY AS APPLY) Insofar as lodging is concerned, where did you stay? First class hotel Medium-priced hotel/motel Budget or economy hote] /motel. Tourist home or rooming house. Private home Youth hostel/dormitory Camping site Mobile home/camper Other 39 1 -2 -3 -4 -5 -6 -7 -8 -9 PART D: PLANNING THE TRIP 1. (HAND RESPONDENT CARD D-l) Now, let's talk about the kinds of things that went into the booking of your principal trip in 1975 and/or 1976. In making reservations for your trip, which of these organizations did you have direct contact with? (CHECK AS MANY AS APPLY) Travel agency ( ) 40-1 Transportation carrier (e.g. airline, railway, etc.) ( ) -2 Your company's travel department ( ) -3 Travel club ( ) -4 Tour operator ( ) -5 Department store/bank ( ) -6 Other ( ) -7 59 IF CONTACTED TRAVEL AGENCY, ASK QUESTION D-2. TRAVEL AGENCY, SKIP TO QUESTION D-3 IF DID NOT CONTACT (IF CONTACTED TRAVEL AGENCY) Which of the following services were performed for you by the travel agency before you left home? (READ LIST. CHECK AS MANY AS APPLY) Arranged primary transportation (e.g. air) Arranged lodging Arranged sightseeing trips Arranged car rental for side trips Provided complete tour package Helped select countries/ cities visited Provided information Other (SPECIFY) 41-1 -2 -3 -4 -5 -6 -7 ( ) Which of the following services did you personally arrange? AS MANY AS APPLY) (READ LIST. CHECK Arranged primary transportation (e.g. air) ( ) 42-1 Arranged lodging ( ) -2 Arranged sightseeing trips ( ) -3 Arranged car rental for side trips ( ) -4 How long before you left did you start making specific plans (e.g. making contact with a travel agency, itinerary planning) for your trip? (CHECK ONLY ONE ANSWER) Less than 1 week ( 1 week to less than 2 weeks ( 2 weeks to less than 1 month ( 1 month to less than 2 months ( 2 months to less than 4 months ( 4 months to less than 6 months ( 6 months or over ( ) 43-1 ) -2 ) -3 ) -4 ) -5 ) -6 ) -7 Did the U. U.S.? S. Bicentennial celebration influence your decision not to visit the Yes. No. . ( ) 44-1 (ASK Q. D-6) ( ) -2 (SKIP TO Q. D-7) (IF "YES" TO Q. D-5) In what way? (READ LIST. CHECK AS MANY AS APPLY) Too crowded ( ) 45-1 Too expensive ( ) -2 Unappealing advertising ( ) -3 Crime ( ) -4 Other (SPECIFY) ( ) 60 (HAND RESPONDENT CARD D-7) Thinking back over your longest 1975/1976 trip, which of these types of information do you think was (or would have been) most helpful to planning your trip? Please pick out what you believe to be the three most helpful types of information. (CHECK THOSE THREE TYPES CHOSEN BY RESPONDENT TO BE MOST HELPFUL.) Transportation schedules Alternative fare packages Tour group availability Lodging availability and prices Restaurant places and prices Entertainment places and prices Internal travel arrangements Scenic places to visit Exchange rates Customs/entry regulations Weather/climate Recent economic trends and currency devaluation trends ( 46-1 -2 -3 -4 -5 -6 -7 -8 -9 -0 -X -Y 47-54 PART E. TRIP EXPENDITURES 1. Still thinking about this same trip, what do you estimate was the total cost of the entire trip for you alone , that is, the total amount of money you spent for yourself alone or was spent by others for you. Please include everything spent before and during the trip: transportation, accommodations, souvenirs, etc. Total cost of trip 55- 56- -57- 58- 59- Did your trip involve a tour package that included such things as lodging, ground transportation, meals or sightseeing, in addition to basic (for example, air) transportation? Yes. No. . ( ) 60-1 (ASK Q. E-3) ( ) -2 (SKIP TO Q. E-4) 3. (IF "YES" TO QUESTION E-2) To the best of your recollection, what was the basic tour price for your trip alone , not counting anyone else? Price of basic tour 61- 62- 63- 64- 65- 180-5 | I 5-29 j About what percentage of your total expenditures, while on the trip, was paid for by some type of Travelers Cheques, or didn't you use them? Percent _30- 31- Didn't use ( ) 61 PART F: TRIP ACTIVITIES You identified (REFER TO QUESTION B-3) as the country you had visited the longest. Let's talk about the things you did there. Of the following list of activities, please tell me whether or not you did these things while in (DESTINATION). (RECORD ONE ANSWER FOR EACH ACTIVITY) Did Do a. Experienced a new culture and way of life ( ) 32-1 b. Enjoyed an exciting night life of good restaurants, dancing and entertainment ( ) 33-1 c. Visited places of significant historical interest.. ( ) 34-1 d. Visited places of significant cultural interest. ... ( ) 35-1 e. Saw beautiful scenery ( ) 36-1 f . Met interesting new people ( ) 37-1 g. Learned new things that would be helpful in one's business or social life ( ) 38-1 h. Experienced a bargain-priced vacation ( ) 39-1 i. Bought interesting gifts and souvenirs ( ) 40-1 j. Participated in warm- weather sports or lay in the sunshine ( ) 41-1 k. Went snow skiing ( ) 42-1 1. Participated in other winter sports and activities ( ) 43-1 m. Attended a major national celebration (e.g. U.S. bicentennial; French Bastille day) ( ) 44-1 n. Went camping ( ) 45-1 Did Not Do ( ) -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 -2 Now, let's talk about your next trip abroad - to whatever that destination might be. It could be another trip like the one you mentioned or it could be some entirely different country. Please look at this card (SHOW RESPONDENT CARD F-2) Let's take each statement - one at a time. For example, in your opinion, what foreign country, of all those that come to mind, offers its visitor the greatest chance: "To experience a different culture and way of life." (RECORD RESPONSE BELOW) . Please continue until you have named some country that, in your opinion, best matches each of the statements on the card. You may use the same country name more than once. (RECORD ONE ANSWER FOR EACH STATEMENT) a. To experience a different culture and way of life. b. To enjoy an exciting night life of good restaurants, dancing and entertainment c. To visit places of significant historical interest. d. To see beautiful scenery e . To meet interesting new people To learn new things that would be helpful in one's business or social life To get a bargain-priced vacation To bring back interesting gifts and souvenirs. To participate in warm-weather sports or lay in the sunshine To participate in winter sports and activities. To experience an relaxing atmosphere To participate in outdoor activities like hiking and camping 62 Country Named by Respondent _46- 47- _48- 49- _50- 51- _52- 53- _54- 55- _56- 57- _58- 59- 60- 61- _62- 63- 64- 65- 66- 67- 68- ~69- Now thinking about all of the foreign countries that you have visited over the past several years, which one would you most like to visit again? Country 70- ~71- Thinking about countries you have never visited before , which one would you most like to visit in the future? Country 72- 73- Have you ever visited the U.S.A.? Yes. No. . 74-1 -2 If you were going to the U.S.A. for the first time or for a revisit, which of the following places would you prefer to visit first, second, third? (SHOW RESPONDENT CARD P-5) Preference Region Number First Second Third 1. . 2. . 3. . 4. . 5. . 6. . 7. . 8. . 9.. Don ' t know 5-1 -2 -3 -4 -5 -6 -7 -8 -9 -X 7-1 -2 -3 -4 -5 -6 -7 -e -9 -X Still thinking about the U.S.A., do you feel that the following items would represent major problems or difficulties which you might encounter on a trip to that country. (READ LIST. RECORD ONE ANSWER FOR EACH) a . Unfriendliness b. Poor weather c. Difficult entry procedure (obtaining visa) d. Overcrowding e. Fear of personal safety '. f . High cost - expensive g. Inadequate tourist information/facilities. h. Difficulty of getting around i . Language j . Food k. Other Don't Yes No Know ( ) 8-1 ) -2 ) -3 ( ) 9-1 ) -2 ) -3 ( )10-1 ) -2 ) -3 ( )H-1 ) -2 ) -3 ( )12-1 ) -2 ) -3 ( )13-1 ) -2 ) -3 ( )14-1 ) -2 ) -3 ( )15-1 ) -2 ) -3 ( )16-1 ) -2 ) -3 ( )17-1 ) -2 ) -3 ( )18-1 ) -2 ) -3 PART G: BACKGROUND INFORMATION You've been most helpful during the interview and this is the last section of it. We would like to ask you just a few background questions for statistical purposes only. 1. What is your marital status? (CHECK ONE ANSWER) Single ( ) 19-1 Married ( ) -2 Separated/divorced ( ) -3 Widowed ( ) -4 63 How old are you? years (CHECK AGAINST SCREENING QUESTION) 20- 21- Are you the head of the household? Yes. No. . ( ) 22-1 ( ) -2 Sex (NOTED BY INTERVIEWER) Male ( ) 23-1 Female ( ) -2 How many children under 18 years old live in this household? (CHECK ONE ANSWER) One Two Three Four Five Six Seven Eight Nine or more. None 24-1 -2 -3 -4 -5 -6 -7 -8 -9 -0 What is the formal education level of the person who was the primary decision-maker for the trip (RECORD ONE ANSWER) Elementary/primary school ( ) 25-1 High school/secondary school ( ) -2 Technical/special vocational school ( ) -3 College/university ( ) -4 Please look at this occupations card (HAND RESPONDENT CARD G-7) . Which oc-upation on this card comes closest to describing the occupation of the person who was the primary decision-maker for the trip? (RECORD ONE ANSWER) Professional Executive/management Clerical Student Sales/merchant Factory worker Farmer Self employed Housewife Retired/unemployed. . Other (SPECIFY) 2b ( ) 1 -2 -3 -4 -5 -6 -7 -8 -9 -0 -X Please look at this card of annual incomes before taxes (HAND RESPONDENT CARD G-8) Which category comes closest to your own household ' s annual income? Less than $5,000. $5,000 - $9,999. . $10,000 - $14,999 $15,000 - $19,999 $20,000 - $24,999 $25,000 - $29,999 $30,000 - $34,999 $35,000 - $39,999 $40,000 - $44,999 $45,000 - $49,999 $50,000 and over. Refused , 27-1 -2 -3 -4 -5 -6 -7 -8 -9 -0 -X -Y 64 What languages other than your native language can you speak or read '; English. . . French. . . . German. . . . Spanish. . . Italian. . . Dutch Danish. . . . Norwegian. Swedish. . . Other 28-1 -2 -3 -4 -5 -6 -7 -8 -9 -0 10. Socio-Economic Level Upper ( ) 29-1 Upper-middle ( ) -2 Middle ( ) -3 11. Did any members of your household travel to the United States during 1975 or 1976? Yes. No. . ( ) 30-1 ( ) -2 12. City ( ) 31-1 ( ) -2 ( ) -3 13. Region ( Netherlands Only ) ( ) 32-1 ( ) -2 ( ) -3 (PROCEED TO REFERRAL SHEET) 1 80-7 | 65 iMiili" A0D007i2 fl ^ s ^ s