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 INDUSTRY AND 
 OPPORTUNITY IN 
 
 United States 
 Industrial 
 Automation 
 Mission to Ita 
 November 10- 
 December 15, 
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 1 " I Hi 
 U.S. DEPARJMENT-OF-CQMMERCE/BUREAU OF INTERNATIONAL ( 
 
MISSION PERSONNEL 
 
 ROY F. GOOTENBERG 
 Mission Director 
 
 Director, U.S. Trade Missions Program, Bureau of International 
 Commerce, U.S. Department of Commerce, Washington, D.C. 
 
 HENRY W. ARMSTRONG 
 
 Retired President, University Engineering Company, Short 
 Beach, Connecticut. 
 
 F. DEAN BURNETT 
 
 Consultant, Leeds & Northrop, Philadelphia, Pennsylvania. 
 
 RAY C. ELLIS 
 
 Consultant and former Vice President, Raytheon Company, 
 Lexington, Massachusetts. 
 
 EUGENE M. GRABBE 
 
 Senior Staff Consultant on Automation, Thompson Ramo Wool- 
 dridge, Inc., International Division, Canoga Park, California. 
 
 '38*5 ^ 
 
 JOHN M. WALLACE 
 
 Manager, Sales Division, Worthan Textile Mills Corporation and 
 Worthan Bag Corporation, New York, New York. 
 
 MARIO MOLINARI 
 
 Trade Development Officer 
 
 Commodity Industrial Specialist, Communications Industries 
 Division, Business and Defense Servi ces Administration, U.S. 
 Department of Commerce, Washington, D.C. 
 
 COVER: A group of Government buildings in Rome, including the 
 Ministry of Foreign Trade on the left. 
 
Industry and Opportunity 
 In Italy 
 
 Report of the 
 
 U.S. Industrial Automation 
 
 Mission to 
 
 Italy 
 
 November 10 -December 15, 1962 
 
 U.S. DEPARTMENT OF COMMERCE 
 BUREAU OF INTERNATIONAL COMMERCE 
 TRADE MISSIONS DIVISION 
 WASHINGTON 25, D.C. 
 
 For sale by the U.S. Department of Commerce, Washington 25, D.C, and its Field Offices 
 Price 25 cents. 
 
MISSION REPORT 
 
 Italy: courage regained 
 
 By ROY F. GOOTENBERG 
 
 Trade Mission Director 
 
 Because so much has been written 
 about the dramatfc 
 posf-war industrial 
 resurgence of Italy 
 and its acceleration 
 in the past several 
 years these reports 
 attempt to avoid rep- 
 etition. It should be 
 noted, however, that 
 Americans have 
 shared in stimulat- 
 ing, and now in the satisfaction and pride 
 surrounding, the modern Italian renais- 
 sance centered in its creative economy. 
 
 Indices of Italian growth deserve care- 
 ful consideration by American business- 
 men: 
 
 — Gross national product rose 7% in 
 1960; 8% in 1961; leveling slightly 
 to 5.5% in 1962 (at constant prices); 
 
 — Industrial production was up more 
 than 9% in 1961; may be 11% 
 greater in 1962; 
 
 Roy Gootenberg 
 
 — Exports in 1961 expanded 15%; 
 
 imports 10%; equally significant 
 
 rises in 1962 are predicted; 
 — Capital investment has soared to 
 
 over 25% of the gross national 
 
 product. 
 As a result of this dynamic momentum, 
 Italy is considered, next to Japan, the 
 fastest growing economy among the de- 
 veloped nations of the world. However, 
 thoughtful Italians resent this industrial 
 explosion being described as "the Italian 
 miracle," despite the praise implied in the 
 term. Fiat's Board of Directors, e.g., in its 
 April 1962 Report cogently observes that 
 the so-called miracle: 
 
 ". . . is nothing but a narrowing of the 
 gap between the level reached by Italy 
 and that of the most advanced countries 
 in Western Europe . . . During these 
 past few years the country has shaken 
 off its post-war inertia. It has regained 
 courage and confidence, and rekindled 
 its spirit of initiative and enterprise. 
 However . . . it must not be overlooked 
 that our per capita national income is 
 still about half that of the French, Eng- 
 lish, German, Swiss, Belgian, and only 
 one-fifth that of the United States . . .". 
 
 The American Mission 
 
 It was within this context that the 
 United States Industrial Automation Mis- 
 sion to Italy in 1962 was planned and 
 operated. Its aim was to assist and to 
 learn from Italy's expansion, by widen- 
 ing channels of trade between these two 
 developed but dynamic nations and be- 
 tween their business communities. The 
 Mission focused on areas representing 
 the greatest source of potential assistance 
 to businessmen in both countries, i.e., 
 industrial machinery, equipment and 
 automation. 
 
 As a specialized Mission returning from 
 an intensive five-week tour of seven 
 Italian cities, the members are capable of* 
 reporting adequately within those selected 
 fields in which the businessmen members 
 are authorities. As a result, the following 
 special analyses will essentially cover only 
 advanced automation, instrumentation, 
 electronics, machine tools, metallurgical 
 equipment, packaging machinery, arid air 
 conditioning equipment. Included also are 
 
special articles on licensing and joint 
 ventures; the social wage structure of 
 Italian industry; and business operation 
 within a mixed economy. 
 
 Observations by the Mission members 
 are the result of impressions gained dur- 
 ing 804 individual consultations with bus- 
 iness executives, in addition to 63 plant 
 visits, and through conversations with 
 several hundred other representative Ital- 
 ians. The Mission concentrated its efforts 
 more on stimulating specific business ar- 
 rangements than an overall market an- 
 alysis. Therefore, the reports must be 
 regarded primarily as selective samples 
 rather than comprehensive coverage. 
 
 Market manifestations 
 
 Opportunities brought to the Mission 
 and propositions sought by Italian busi- 
 ness included a wide variety of commod- 
 ities, functions and services. Most of the 
 discussions, due to the specialized theme 
 of the Mission, centered on machinery 
 and equipment. 
 
 Throughout the most significant dis- 
 cussions there was constantly expressed 
 an interest in joint ventures and the li- 
 censing of American know-how. Thirty- 
 four percent of the interviews discussed 
 these techniques for U.S. participation in 
 Italian growth. An equally important pro- 
 portion (23%), offered to purchase di- 
 rectly from the U.S.; or to serve as agents 
 
 About the author 
 
 Mr. Gootenberg has been with 
 the U.S. Government since 1952 
 successively as official of the Inter- 
 national Division, Bureau of the 
 Budget, Executive Office of the 
 President; Office of the Special As- 
 sistant to the Secretary of State for 
 International Education and Cul- 
 tural Relations; and as Acting Di- 
 rector, Near East, for the Peace 
 Corps. He was formerly production 
 manager of Holbrooke Candies of 
 New York City, and before 1952, 
 instructor in Government at Har- 
 vard and Brandeis Universities. 
 
 for the sale of American goods (28%). 
 A sizeable group of Italians proposed to 
 sell in the U.S. market (17%). 
 
 Solid growth 
 
 The current momentum of growth ap 
 pears supported by solid economic fac- 
 tors and policies. Among these are the 
 Italian switch to industrialization; mod- 
 ernization of its plant; liberalization of 
 its international trade; Italy's technologi- 
 cal progress; new lower cost power; Italy's 
 holdings of foreign exchange; and its 
 development within the European Eco- 
 nomic Community. All these develop- 
 
 ments support a forecast of an expanding 
 prosperity with a broader distribution of 
 affluence and purchasing power. The 
 edging up of wages and costs in Italy 
 appear to be working to the advantage of 
 American exporters. 
 
 (1) Industrialization and Moderniza- 
 tion. Italy has changed in the last decade 
 from a traditionally agricultural to a 
 predominantly industrial nation. Under 
 the impetus initially of Marshall Plan aid, 
 much of its older and damaged industrial 
 plant was revamped and replaced with 
 modern machinery. Modernization of its 
 industry is still being stepped up to meet 
 new opportunities beyond its borders. 
 (This presents a chance for U.S. firms to 
 sell large amounts of new machinery). 
 
 (2) European Common Market and 
 liberalization of international trade. The 
 accelerated development of the European 
 Economic Community provides both an 
 expanded opportunity and a new stimu- 
 lating requirement to Italian industry to 
 catch up. Companies in Italy need to 
 progress at a steadily increasing pace to 
 meet the severe competition of their 
 European partners, especially since the 
 second stage of the European Economic 
 Community has begun. Ttaly has already 
 reduced its tariffs on imports of industrial 
 products from other Common Market 
 countries by 50 percent, and expects to 
 eliminate them entirelv by 1970, if not 
 
earlier. Reductions in Italian tariffs have 
 also been made vis-a-vis non-Common 
 Market countries including the U.S. In 
 addition, Italy continues to liberalize its 
 entire foreign trade, with the result that 
 import trade restrictions on all but a few 
 products have been lifted. (Both liberal 
 trade policies and the European Economic 
 Community market growth create addi- 
 tional opportunities for American trading 
 enterprises). 
 
 (3) Technological progress and lower 
 cost power. One great breakthrough, e.g., 
 the discovery and exploitation of natural 
 gas in the Po Valley and the South has 
 reduced Italy's pre-war dependence on 
 imports of high cost fuel. The resulting 
 expansion of electric power, tbgether with 
 increased hydro electric production, has 
 helped to open up vast new areas of in- 
 dustrialization. (The new industries need 
 machinery, industrial raw materials, and 
 know-how. They must be convinced that 
 they can best obtain them by trading with 
 American business). 
 
 (4) Solid finances. Italy currently en- 
 joys a comfortable level of official gold 
 and foreign exchange reserves, estimated 
 to be worth $3.3 billion. Although running 
 a chronic trade deficit, importing more 
 than it exports, Italy's international 
 balance of payments shows a surplus be- 
 cause of other sources of foreign ex- 
 change income, e.g., emigrant remit- 
 tances, investment inflow, and large 
 tourist expenditures. Over 20 million 
 foreign nationals visted Italy's 50 million 
 population in 1962, and this growing 
 tourist industry has helped to keep Italy's 
 foreign exchange reserves continually 
 high. (American businessmen can take 
 full advantage of Italy's sound financial 
 position since credit, finance, and foreign 
 exchange do not represent the obstacle 
 they constitute in many other countries.) 
 
 (5) Employment, wages, prices, and 
 costs. Lower wages and unemployment 
 have in the past helped to keep prices 
 down and Italian products competitively 
 
 U.S. Industrial Automation Mission to Italy 
 
 (November 10 through December 15, 1962) 
 Itinerary 
 
 Operated in 7 cities: Naples, Rome, Florence, Bologna, Milan, Turin and 
 Genoa, in that order. 
 
 Interviews 
 
 Conducted 804 individual consultations with businessmen; in addition, 
 visited 63 industrial plants. 
 
 Business Proposals 
 
 Presented 600 business proposals submitted by United States firms: 
 
 a. 526 of these received interested inquiries from Italian companies and were 
 discussed with them by Mission members. (85% of all business proposals 
 were taken up for further negotiation, with an average of four Italian 
 firms responding to each "BP"); 
 
 b. 163 of these proposals were directly concerned with the Mission's special- 
 ties, machinery and equipment; of these, 152 received interested inquiries 
 (a response of 93%); 
 
 c. The discussions of the business proposals above have resulted in a total 
 of 2,048 separate contacts having been started between Italian and Amer- 
 ican businessmen. 
 
 In addition to the business proposals, it has developed 422 additional specific 
 trade and investment opportunities for dissemination to United States industry, 
 a. Of the trade opportunities developed: 
 
 34% were proposals for joint ventures with American firms and/or for 
 
 license to manufacture U.S. products; 
 
 26% were proposals for sales agencies, or manufacturers representation; 
 
 23% represented requests for direct exports from the U.S.; 
 
 17% were requests for direct sales to be imported into the U.S. 
 
 priced in foreign markets. But that situa- 
 tion appears to be changing. Wages are 
 rising, according to some authorities, 
 even in excess of productivity; prices are 
 rising constantly; and unemployment is 
 disappearing. Italy is experiencing mild 
 inflation characteristic of a boom. As a 
 result, Italian products may become more 
 difficult to sell abroad at higher prices. 
 (This offers other opportunities for U.S. 
 manufacturers to sell labor saving ma- 
 chinery, to help automate parts of 
 Italian industry, and to assist Italian 
 firms in reducing costs). 
 
 In summary, the conditions of trade 
 and the pattern of Italian growth offer 
 great opportunities for American capital 
 goods manufacturers to sell, license, 
 venture jointly, and exchange technical 
 know-how with Italian entrepreneurs. 
 The United States today is Italy's second 
 largest supplier, with over $800 million 
 in exports. In turn it remains Italy's 
 second best customer, at $400 million in 
 imports. In the view of the Mission Mem- 
 bers these totals can, and should be in- 
 creased steadily, at a minimum within the 
 categories discussed in the following arti- 
 cles. 
 
 Roy Gootenberg, Henry Armstrong and 
 officials at F.M.I, affiliate of Fin- 
 mecchanica, Naples. 
 
Italy, too, has alphabet 
 agencies; IRI and ENI own, 
 operate multitude of firms 
 
 Public and private firms indistinguishable in operation; 
 management has great latitude to employ systems in use 
 by privately owned concerns; need more U.S. machinery 
 
 ' sion had little contact with the ENI mem 
 
 By ROY GOOTENBERG 
 
 American businessmen who deal with 
 Italian medium and large sized companies 
 soon learn that there are no clear-cut lin«s 
 between private and public enterprise in 
 Italy? Private firms with minority state 
 interests, privately owned firms, and Gov- 
 ernment controlled concerns exist side by 
 side and compete in .most significant in- 
 dustries of the Italian economy. 
 
 Categories Such as the "private sector" 
 and the "public sector" lose all meaning 
 in the Italian context. Businessmen from 
 the United States find they can do. busi- 
 ness as freely and effectively with govern- 
 ment-owned or controlled companies as 
 they can with private companies. In al- 
 most every case the private and public 
 firms are indistinguishable in operation. 
 
 The historical development of this pat- 
 tern is characterized by the emergence of 
 two alphabet agencies, "IRI" and "ENI.'' 
 Both are large holding companies, report- 
 ing to the Italian Ministry of State Hold- 
 ings. IRI is the "Istituto per la Rico- 
 struzione Industriale," many of whose 
 firms were visited by this Mission. ENI, 
 "Ente Nazionale Idrocarburi," is the 
 Government's group of companies in oil, 
 natural gas, petro-chemicals, nuclear en- 
 ergy and sundry other activities. The Mis- 
 
 ber* firms because of the nature of theii 
 fields of activity. 
 
 Though both IRI and ENI are Govern- 
 ment owned, they have significant auton- 
 omy in operation, and have extended to 
 their sector holding companies and to 
 their individual firms similar flexibility. 
 The variety of management methods 
 employed, and the degrees of control over 
 their sprawling industrial empires are 
 countless. Many IRI firms are directed by 
 young, dynamic executives, who have re- 
 cently been in private enterprise, and 
 whose outlook and allegiance reflect at- 
 tachments to private enterprise business 
 methods. They are given virtually free 
 and flexible rein and encouraged to em- 
 ploy the systems that succeed in privately 
 owned firms. 
 
 IRI describes itself as "a group serving 
 Italy's economic, social and cultural de- 
 velopment." It operates through six sector 
 holding companies, in which it holds a 
 controlling interest or the great majority 
 of the stock: Finmeccanica (cars, ma- 
 chinery, electronics); Finsider (steel); 
 Finelettrica (power); Finmare (ship- 
 ping); Fincantieri (shipbuilding); STET 
 (telephones). IRI also has direct partici- 
 pation in RAI (national radio and TV), 
 
 PRIVATE DISCUSSION! Dr. Eugene M. Grabbe, staff member who is Senior Staff Consultant wftfi 
 Thompson Rame Woolridge, Inc., discusses a business proposition with 3 interested Turin businessmen. 
 
 Alitalia airlines, Autostrade (superhigh- 
 way) construction and operation, and 
 four of the largest banks in Italy. Its con- 
 trol runs from 100% of the telephone, 
 to 75% of the shipbuilding, to 56% of 
 the steel, to 25% of the electric power in- 
 dustries. 
 
 Depression born 
 
 IRI acquired its present interests in 
 over 100 different industrial concerns 
 through inadvertance. It was established 
 in 1933 to save Italian banking from the 
 backwash of the world-wide depression. 
 The banks had extended long term credit 
 and bought stock in firms that were se- 
 verely crippled by the 1929 crash. IRI 
 exchanged convertible credits and bonds 
 for the fragile assets held by the banks, 
 which assets often represented controlling 
 interest in the industrial firms. There were 
 few if any buyers during the period that 
 IRI was supposed to liquidate these stock 
 interests, with the result that IRI was 
 not able to sell the shares on the market, 
 and had to continue holding the control 
 it was never supposed to exercise. By 
 1937, IRI was transformed from an in- 
 terim agent to a Government-owned hold- 
 ing company. It now owns most or all of 
 the stock of certain firms, but is down to 
 a small- minority holding in others. Fa- 
 mous firm names which are members of 
 the IRI group are Alfa Romeo, Italsider 
 di Cornigliano, Selenia, Nuova San Gior- 
 gio, Italia di Navigazione, the Italian 
 Siemens, Alitalia, and Banca Commer- 
 ciale Italiana. 
 
 Plant visits 
 
 Mission members visited representative 
 firms held by Finmeccanica and Finsider, 
 e.g., Salmoiraghi, Merisinter, San Eustac- 
 chio, Italsider di Cornigliano, FMI- 
 Societa Napoletana Fabbrica Macchine 
 Industriali, and banks, e.g., Credito Itali- 
 ano. Members were impressed with the 
 wide difference among them in control, 
 quality of management, the state of mod- 
 ernization, and the methods of operations. 
 Many of the firms appeared as efficient 
 and progressive as any private competi- 
 tors. All of them could use more Ameri- 
 ca* machinery to assist them in reducing 
 costs, improving quality, and increasing 
 productivity. Mission members discussed 
 this with the IRI firm executives, and 
 many of the recommendations were ac- 
 cepted. It is expected that some of the 
 sales and licensing opportunities may de- 
 velop into permanent arrangements with- 
 in the next months. 
 
 The Italsider steel complex and its great 
 expansion plans are discussed in Dr. 
 Grabbe's analysis of advanced automa- 
 tion. 
 
DEVELOPING SWIFTLY 
 
 Advanced automation found in 
 new large Italian plants; 
 market for complex controls 
 
 Computer controls of industrial processes, data recording 
 and numerically controlled machine tools offer sales 
 and licensing opportunities to U.S. businessmen 
 
 By EUGENE M. GRABBE 
 
 Senior Staff Consultant, 
 Thompson Ramo Wooldridge, Inc. 
 
 One of the frequent questions asked 
 of the Mission, especially during plant 
 visits and press con- 
 ferences was "How 
 does the state of 
 automation applica- 
 tion in Italy com- 
 pare with the 
 U.S.A.?" There are 
 two parts to the 
 answer: First, many 
 large Italian com- 
 panies have con- 
 structed new highly automated plants of 
 advanced design. Some of these plants, 
 as modern as any in the world, were 
 visited by the Mission. They include the 
 Bank of Napoli's electronic computing 
 center in Naples, the AMF-SASIB plant 
 at Bologna, the FIAT automobile pro- 
 duction at Turin and the Italsider 
 Cornigliano works in Genoa. So the 
 
 Eugene M. Grabbe 
 
 newest part of Italian industry rates very 
 high in level of automation. 
 
 Second, the older plants built when 
 labor cost was low and labor supply 
 plentiful are oriented toward manual 
 labor. With a steady demand for products 
 these older plants have operated profit- 
 ably, but with the prospect of higher 
 labor costs and a labor shortage they are 
 under severe pressure to modernize and 
 automate. This aspect of changing times 
 was manifested by mapy inquiries at in- 
 terviews with Italian management and 
 technical personnel who wanted to ob- 
 tain the latest and most automatic ma- 
 chines for manufacturing products of all 
 types. Machine tool agents were search- 
 ing for automatic high-production ma- 
 chines to add to their lines to meet the 
 demands of industry. Both of these areas, 
 i.e., standard and specialized automatic 
 high production equipment, offer many 
 opportunities for U.S. manufacturers. 
 
 The Mission had the opportunity of 
 visiting the Automation Exhibit at Milan, 
 where the latest control equipment was 
 
 About the author 
 
 Dr. Grabbe for the past 2 years 
 has served as deputy managing di- 
 rector, International Systems Con- 
 trol, Ltd., Middlesex, England, and 
 Vice President and Director, Com- 
 pagnie Europeenne d'Automatisme 
 Electronique, Paris. Formerly, Dr, 
 Grabbe was associate director, 
 Computer Systems Department, 
 Hughes Aircraft Co., where he was 
 engaged in direction of projects for 
 computer control systems and busi- 
 ness data processing systems. He 
 also served with Homelite Corp., 
 Port Chester, N.Y., and with the 
 U.S. Rubber Co., Passaic, NJ. 
 
 on display. The figures on exhibits indi- 
 cate the relative importance of U.S. 
 electronics and control products to Italy. 
 Italy's instrument and control industry 
 has flourished so that 25% of the ex- 
 hibits were of Italian design and manu- 
 facture. This is a remarkable growth 
 when one considers that this industry was 
 practically non existent in Italy a dozen 
 years ago. The remaining 75% of the 
 exhibits were of foreign manufacture, 
 and of this group the U.S. accounted 
 for 70%, the United Kingdom 20%, and 
 all others 10%. These figures are borne 
 out by statistics which show that Italy 
 depends to a great extent on the U.S. for 
 industrial controls and instruments. While 
 Italian manufacturers will increase their 
 part of the market, new U.S. models of 
 measuring and controlling instruments, 
 especially electronic devices, will con- 
 tinue their popularity in Italy. 
 
 A number of small electronic com- 
 panies have appeared during the past 
 which are manufacturing electronic auto- 
 mation equipment of their own develop- 
 
 INDIVIDUAL CONSULTATIONS: The U.S. Industrial Automation Mission held 
 individual consultations with interested Italian businessmen in Milan at the 
 
 Scientific and Technological Society Building. Advance publicity in local 
 newspapers and on the radio brought in a constant stream of "clients". 
 
 ■ 
 
 r 
 
ment similar to U.S. equipment. These 
 companies are prospects for licensing or 
 joint venture agreements to expand their 
 lines of equipment, since they have 
 limited funds available for research and 
 development and wish to move ahead 
 in production. 
 
 There is a recognition among the 
 smaller firms that components are easier 
 to sell than complicated equipment and 
 systems. More complex equipment re- 
 quires training of operators and staff for 
 installation and maintenance. Hence, 
 there is a tendency to bring in outside 
 engineering assistance in the design, plan- 
 ning, installation, and start-up of compli- 
 cated systems. This is an area in which 
 U.S. firms should be alert for possible 
 business since it is not customary for 
 large Italian firms to advertise their plans 
 and needs or to seek competitive bids. 
 
 Computer control 
 
 This new field of complete automation 
 of chemical, petroleum, steel, electric, 
 cement, paper, and other industrial plants 
 is some five to six years old in the U.S. 
 where there are some two hundred com- 
 puters installed or on order. These digital 
 computers are directly connected to 
 plant instruments; they automatically 
 analyze plant data, compute the most 
 efficient operating conditions, and exer- 
 cise control. In Italy only two computer 
 automation applications to. industrial 
 process controls have been announced 
 and there are a number of project studies 
 under consideration. U.S. experience and 
 know-how will play an important role 
 in bringing this new and advanced form 
 of industrial automation to Italy. 
 
 The Mission had visits and technical 
 discussions on computer control with: 
 
 (T) Companies in the chemical, steel, 
 petroleum, electric and cement industries 
 who were interested in specific applica- 
 tions; 
 
 (f) Consulting and engineering firms 
 concerning planning and know-how in 
 this new field; 
 
 (D Established electronic manufactur- 
 ing companies who are considering enter- 
 ing this new field. Since the size of the 
 Italian market is limited, possibilities for 
 export, licensing, and joint ventures are 
 present; 
 
 @ Several companies in the military 
 electronic field would like to include a 
 fast compact core computer as part of 
 their lines for military, space, and other 
 future programs. < 
 
 For military applications it is often 
 required that units employed in quantity 
 be manufactured in Italy. Hence, joint 
 computers designed for a combination 
 of military, industrial and scientific ap- 
 
 Mission 
 reports 
 
 American businessmen are invited 
 to hear the report of the U.S. In- 
 dustrial Automation Mission to Italy 
 at a conference to be held in Phila- 
 delphia on February 20. The Mis- 
 sion members will discuss their find- 
 ings and the potentialities for U.S. 
 trade with Italy. They will be avail- 
 able also for individual consulta- 
 tions. 
 
 Information regarding the confer- 
 ence may be obtained from the 
 Department of Commerce Field 
 Office, Philadelphia, Pa. 
 
 Individual members of the Mission 
 also will be available for consulta- 
 tions with interested businessmen, 
 as follows: 
 
 Bridgeport 
 
 Detroit 
 
 San Francisco 
 
 Los Angeles 
 
 Pittsburgh 
 
 Dallas 
 
 Cleveland 
 
 St. Louis 
 
 Minneapolis 
 
 Indianapolis 
 
 Boston 
 
 Feb. 18 
 Feb. 21-22 
 Feb. 25 
 Feb. 26 
 Feb. 26-27 
 Feb. 28 
 Mar. 1 
 Mar. 5 
 Mar. 7 
 Mar. 11 
 Mar. 14-15 
 
 For further information, consult 
 the Department of Commerce Field 
 Office, New York, for details re- 
 garding Bridgeport; the Small Busi- 
 ness Administration Field Office in 
 Indianapolis; and the Department 
 of Commerce Field Office in each 
 of the remaining cities. 
 
 Queries may also be addressed 
 to the Trade Mission Division, Bu- 
 reau of International Commerce, 
 Department of Commerce, Wash- 
 ington 25, D.C. 
 
 plications will have a good market in Italy 
 and open the doors for licensing agree- 
 ments and joint ventures. 
 
 Data Logging. The desire for a 
 better understanding of industrial proc- 
 esses has led to the use of electronic 
 devices for the recording or logging of 
 plant performance. Analysis of this re- 
 corded data must then be done by an 
 off-line computer. Several companies in 
 Italy are manufacturing data loggers, 
 but the demand will continue for some 
 time in the future. A number of elec- 
 tronic companies expressed an interest 
 in digitizers to convert measurements 
 
 into numerical form. Licensing agree- 
 ments are also possible in this field. 
 
 Numerical Control of Machine Tools. 
 The use of numerical data on punched 
 tape and magnetic tape is just beginning 
 to take hold in Italy. No commercial 
 contouring systems have been installed 
 in Italy to date but three point-to-point 
 tape controlled units have been sold. 
 Simpler, less flexible point-to-point pro- 
 gramming devices are in use on many 
 machines. 
 
 With the rapid growth of Italian in- 
 dustry and increased specialization there 
 will be a growing market for numerically 
 controlled systems. 
 
 Two firms represent excellent ex- 
 amples of the potential in this field: 
 
 Italsider is an example of advanced 
 automation in the steel industry. Italsider 
 was formed in 1961 by the merger of 
 the Ilva and Cornigliano steel companies. 
 With a steel output of 3.5 million metric 
 tons of steel in 1961, Italsider, with five 
 integral cycle plants, is the largest steel 
 producer in Europe. IRI, the Italian 
 Government agency, owns roughly 60 
 percent of the Italsider stock. 
 
 In 1960 plans were already made to 
 expand steel production so that by 1965 
 the output of Italsider would be more 
 than doubled to 7.6 million tons. This 
 is one of the largest expansion projects 
 ever undertaken by a steel Company and 
 the total cost will run between 1 and 
 1.25 billion dollars. Extensive use is 
 being made of U.S. consultants and engi- 
 neering firms in planning for the most 
 modern automation systems, and over 
 half the funds have already been com- 
 mitted for heavy equipment. 
 
 The major programs will involve ex- 
 panding present facilities at Bagnoli 
 (Naples), Cornigliano (Genoa), and 
 Piombino (near Florence) into large 
 integrated steel plants. The Trieste plants 
 will become a smaller integrated unit and 
 a new large plant at Taranto will become 
 the major industry of Southern Italy. The 
 Mission made a visit to the Cornigliano 
 works and was impressed by the smooth 
 operation of this already highly auto- 
 mated plant which includes a card pro- 
 grammed primary mill, dual oxygen 
 lances in open hearth furnaces, and other 
 modern equipment. 
 
 Plans are under way to use electronic 
 controls, production control data proc- 
 essing, and process control computers on 
 a broad scale. Studies are underway or 
 will be started on computer control of 
 blastfurnaces, sinter plants, LD steel con- 
 verters, rolling mills, and overall plant 
 supervision. Many opportunities are still 
 open for U.S. business firms to take part 
 in this program. The purchasing agent 
 
for Italsider is Cosider, Via Mura di 
 Santa Chiara 1, Genoa, and the New 
 York office is headed by Raul Ferreri, 
 Finsider, 44 Wall St., New York, N.Y. 
 
 Banco di Napoli Electronic Data 
 Processing Center. The Mission visited 
 the center housed in a new modern styled 
 building in Naples which was designed 
 especially for data processing. The instal- 
 lation includes a large data processor with 
 three smaller computers used for auxiliary 
 functions, and there are twelve magnetic 
 tape units and two high speed printers. 
 All this equipment has been of American 
 design, built in the U.S. and in Europe. 
 All original documents are sent to this 
 center from four hundred branch offices 
 and fourteen services are handled which 
 range from pawnbroker and lottery ac- 
 counts to savings, pensions and pay- 
 checks. This is truly one of the show 
 pieces of ultra modern office automation 
 in Europe. 
 
 U.S. packaging 
 machinery, other 
 products saleable 
 
 Italian distributors seek 
 franchises to sell American 
 made quality products 
 
 By JOHN C. WALLACE 
 
 Sales Manager, Worihan Textile Mills Corp. 
 
 An almost unanimous desire by Italian 
 business leaders to purchase American- 
 made packaging ma- 
 chinery and other 
 products was evi- 
 denced during the 
 Trade Mission visit. 
 We were requested 
 by corporation of- 
 ficials to pass on to 
 the American busi- 
 ness community the 
 individual requests, 
 to sit down with American investors and 
 discuss the possibility of licensing and of 
 a mutually profitable joint venture, not 
 only in packaging but in many other in- 
 dustrial areas. Many distributors and 
 agents were also anxious to obtain 
 franchises to sell U.S. packaging machin- 
 ery in Italy. 
 
 These business leaders continually ex- 
 pressed a desire to "Buy American" be- 
 cause they want to benefit from the 
 research, product development and ex- 
 
 John M. Wallace 
 
 PRESS CONFERENCE: Mission members held a press conference in the Milan Chamber of Commerce 
 building and also conducted a radio interview, in order to reach as many as possible businessmen. 
 
 perience of United States firms. It 
 seemed evident that in their opinion, the 
 American manufacturer leads competi- 
 tors from other nations in quality, and 
 dependability of product. 
 
 Tight labor market 
 
 The national unemployment rate ac- 
 cording to official statistics is 2.6% 
 (although unemployment is still a prob- 
 lem) and in Milan, the largest industrial 
 center, is probably around 2% . In group- 
 ing this tight labor market with the in- 
 creased competition within the Common 
 Market, it is readily apparent that new 
 automatic machinery is vitally necessary. 
 The present profit rate of many medium 
 to small manufacturers could be reduced 
 to a dangerous level unless their produc- 
 tion costs are lowered to keep in tune 
 with the increased competition expected 
 in the next three years. 
 
 The expanding economy and the en- 
 trance of the supermarkets on the Italian 
 scene have created demands by the house- 
 wife for attractive packaging. While the 
 trend is in the direction of the super- 
 market, it will be a few years before the 
 old habit of buying in the small grocery 
 store is completely broken. It is the 
 opinion of reliable observers that the 
 small grocer is fighting a losing battle for 
 survival. 
 
 This trend to bigness on the retail level 
 is generally recognized and groups of in- 
 dependent grocers are being encouraged 
 to form cooperatives or supermarket al- 
 
 liances. 
 
 In the area of industrial packaging, 
 the Italian manufacturer is conscious of 
 the necessity of strong protection for his 
 products. They are showing increasing 
 concern for cutting freight costs and are 
 seeking lighter containers. They are mak- 
 ing radical container changes from heavy 
 wooden boxes to cardboard, steel to 
 fibre drums, and fibre drums to paper 
 and plastic bags, all giving the necessary 
 product protection at less container and 
 freight costs. 
 
 A large number of Italian packaging 
 and packaging machinery concerns have 
 benefited by the overall prosperity be- 
 cause they happened to have the produc- 
 tion capability necessary to enable them to 
 profit from the demand. As time goes on, 
 however, their competitors in Italy as well 
 as other nations in the European Common 
 Market are modernizing, and they too, 
 must modernize in order to survive. 
 
 About the author 
 
 Mr. Wallace is an advisor on 
 packaging of all nonliquid mate- 
 rials, such as in the sugar, cement, 
 chemicals and fertilizer industries. 
 His responsibilities have included 
 marketing sales and distribution. 
 Prior to his present position, Mr. 
 Wallace was associated with the 
 Kraft Bag Cerp., New York; Paper 
 Container Corp. and Universal Cup 
 Co., both of Chicago. 
 
 8 
 
These companies propose to interested 
 American investors the forming of joint 
 ventures expanding present facilities with 
 American machinery, know-how and 
 money. In return, they offer their experi- 
 ence in business, knowledge of intricate 
 national and local tax policies, back- 
 ground in labor negotiations, good repu- 
 tations, and their part of the necessary 
 cash investment. 
 
 Judged/ by the experience and advice 
 of American firms who have already 
 entered the Italian market, the joint 
 venture method is the easiest way to 
 
 DYNAMIC DEVELOPMENT REPORTED 
 
 get started. Do not, however, expect a 
 quick profit, say officials of these firms. 
 
 Whatever approach the American 
 manufacturer uses, it is in his best in- 
 terest that he first carefully study this 
 market. A large volume of business with- 
 out the necessity of the "hard sell'', awaits 
 the manufacturer who .will take the. time 
 and make the effort to properly present 
 his products to people who are anxious 
 to do business with him. 
 
 Sales in Italy can make the difference 
 between a. fair financial report, and a 
 good one to many U.S. firms. 
 
 Metallurgical equipment and 
 supplies needed by booming 
 Italian factory expansion 
 
 Firm price quotation, delivery on schedule, proper 
 installation, and prompt maintenance called necessary 
 if U.S. is to expand sales in this important market 
 
 F. Dean Burnett 
 
 By F. DEAN BURNETT 
 
 Consultant, Leeds & Northrup 
 
 During its five week visit to seven 
 major cities in Italy, 
 the U.S. Industrial 
 Automation Mission 
 was able to confirm 
 reports of the dy- 
 namic development 
 of Italian industrial 
 productivity. There 
 are great opportuni- 
 ties open to U.S. 
 metallurgical sup- 
 pliers. 
 
 The Italian worker is on the move! 
 
 All through Italy, he and his family 
 are becoming increasingly restless at con- 
 tinuing with the standard of living ac- 
 cepted by his forefathers. For the trip 
 from his home to the stores, to his work, 
 or to visit his friends, he is no longer 
 content to walk miles, or ride a donkey 
 cart or even peddle a bicycle. 
 
 On previous visits to Italy, a few years 
 ago, I noted that the most prevalent mode 
 of transportation was the motor scooter 
 or motorcycle. The streets abounded 
 with these highly manoeuverable ve- 
 hicles. Because of their small size, park- 
 ing was a minor problem. Now in 1962, 
 
 an automobile is almost as essential in 
 Italy as it is in America. Motor scooters 
 and bicycles are practically displaced by 
 four wheeled vehicles of every type. 
 
 This is but one illustration of a grow- 
 ing tendency in Italy to possess more and 
 better commodities. The Italian seeks to 
 enjoy the type of living to which 'we 
 have become accustomed in the, United 
 States. 
 
 In his home, the Italian is no longer 
 content with inadequate plumbing, crude 
 ice-boxes, faulty and ancient electric 
 wiring, and wood-burning kitchen stoves. 
 He and his family now aspire to the best 
 that is available in each commodity line. 
 These aspirations can and are being 
 translated into purchases as the rising 
 economic tempo brings prices and credit 
 terms within the reach of more and more 
 consumers. 
 
 Employment surge 
 
 This change in the way of living is 
 causing a tremendous surge in factory 
 employment and production. Machinery, 
 production lines, handling equipment, 
 storage space and all the elements of 
 manufacturing have been increased far 
 beyond the normal factory-building 
 capacity. Conveyor lines criss-cross each 
 
 other in a manner comparable to the 
 Los Angeles interchanges. 
 
 In Italy, as in the United States, the 
 tendency, in the past, has been to spend 
 money first on productive machinery and 
 second on heat treating and/ or labora- 
 tory facilities. In the last several years, 
 however, in both countries, more atten- 
 tion has been given to the importance of 
 scientific heat treatment and close labora- 
 tory analysis which results in better 
 quality control. 
 
 Except in a large automotive plant in 
 the Northern area (where it was appar- 
 ent that latest U.S. heat treating tech- 
 niques and equipment were being used)' 
 and in a few other smaller plants, modern 
 heat treat methods and equipment were, 
 however, conspicuous by their absence. 
 This was not due to a lack of awareness 
 on the part of management or their 
 quality control departments, but rather 
 to the hard fact that until whole plants 
 are rebuilt or enlarged, little can be done. 
 
 Keen interest was shown by plant op- 
 erators in the latest type of protected 
 quench hardening furnaces equipped 
 with direct or indirect carbon control 
 devices, protected atmosphere tempering 
 furnaces using steam or inert gas to ex- 
 clude air, modern quenching systems and 
 sophisticated forms of time-temperature 
 control. Desire to furnish their plants 
 with such, equipment was expressed many 
 times by management people. 
 
 In general, to this observer, it seemed 
 that the heat treating field offers a great 
 opportunity for the expansion of the 
 U.S. export market. 
 
 Cordwood furnaces 
 
 While the predominance of heating is 
 with electricity or oil, the recent discovery 
 of natural gas fields in the Po Valley 
 should motivate U.S. furnace builders to 
 give more attention to the Italian market. 
 On the subject of heating methods it may 
 be of interest to note that in the Venice 
 area, which produces the finest decorative 
 
 About the author 
 
 Mr. Burnett, with Leeds . & 
 Northrop over 35 years is also con- 
 sultant to the President of California 
 alloy Products Co., and member of 
 the Board of Directors of Alloy 
 Fabricators. Mr. Burnett is experi- 
 enced in developments in air-condi- 
 tioning equipment and in design and 
 operation of scientific measuring ap- 
 paratus, automated process control 
 equipment, heat treating furnaces, 
 and reactor controls. 
 
* A 
 
 GUILD HALL MEETING: U.S. Consul General Merritt Cootes arranged a mis- 
 sion meeting at the Bologna Guild Hall with the members of the local Cham- 
 
 ber of Commerce. Industry officials in the area attended and where neces- 
 sary, individual meetings were setup > for private conferences on trade. 
 
 glass items in the world, the glass melting 
 furnaces and operating methods seemed 
 reminiscent of the Middle Ages. It was 
 amazing to see exquisite glass table 
 services being fashioned from gobs of 
 glass melted in furances heated by cord- 
 wood! 
 
 There are furnace manufacturers and 
 agents in Italy looking for opportunities 
 to expand their activities. Many con- 
 ferred with us seeking to establish con- 
 tact with . U.S. firms interested in the 
 Italian market. (Details are available on 
 inquiry.) 
 
 Road to new business 
 
 There are many avenues which can be 
 traveled by American companies desirous 
 of getting Italian business in the field of 
 furnaces temperature control systems, 
 quenching facilities, handling equipment, 
 alloy replacements and supplies, and. all 
 other items required for metallurgical 
 processing. For example: 
 
 ® Advertising — both printed and by 
 word-of -mouth (the "better mouse- 
 trap" philosophy). No directed 
 sales activity is involved. 
 
 (2) Periodic sales campaigns from the 
 U.S., visiting the Italian industrial 
 areas, giving engineering assistance 
 and getting orders. 
 
 (3) Appointment of qualified Italian 
 sales agent, giving them sound 
 training to familiarize them 
 thoroughly with the U.S. product. 
 
 @ Joint ventures with Italian firms 
 who presently are building equip- 
 ment similar but non-competitive 
 with the U.S. firm, and who enjoy 
 the respect of their clients. 
 
 (5) Licensing of Italian firms to manu- 
 
 facture American products to 
 specifications. 
 
 Which of the above courses or combi- 
 nation of courses is taken is naturally 
 the prerogative of the U.S. businessman. 
 One common requirement, however, is 
 an absolute "must". This is the quality 
 of our service. 
 
 Service 
 
 Unless we are prepared to begin a 
 sales negotiation promptly, analyze the 
 requirement intelligently and accurately, 
 give a firm price quotation, deliver the 
 
 goods when we say we will, see to it that 
 the equipment is promptly installed — giv- 
 ing assistance in selection of accessory 
 equipment — and follow through to make 
 sure the customer is completely satisfied 
 — any venture in the Italian market will 
 end on the first sale. I feel that this 
 warning should be emphasized because 
 in all our conferences, the major criticism 
 of American business dealings centered 
 on lackadaisical service in the areas 
 mentioned. It would do us well to recall 
 Webster's definition of the word "Serv- 
 ice" — "Conduct contributory to the ad- 
 vantage of others". 
 
 Italians seek licensing partnerships; 
 advice given on points to be covered 
 by U.S. firms before closing deal 
 
 Modification of product to meet local requirements; maintenance 
 of quality; royalty rates; patents and trade marks; finance; 
 export from Italy; tax and accounting procedures must be studied 
 
 By RAY C. ELLIS 
 
 The development of business partner- 
 ships in Italy can be an exciting and 
 profitable operation' for many U.S. firms 
 seriously interested in expanding then- 
 markets. The U.S. Industrial Automation 
 Mission to Italy found, during hundreds 
 of business interviews, that great interest 
 was shown in such partnerships. 
 
 Foreign trade often goes through de- 
 
 velopment cycles, especially with rapidly 
 expanding individual countries such as 
 Italy. 
 
 The initial step is the export sales of 
 the item, which will continue until the 
 recipient country develops its own pro- 
 duction facilities and some product 
 knowledge; then they desire to start pro- 
 ducing the item. At this point, interest 
 is created in obtaining from the more 
 developed countries, such as the U.S., 
 
 10 
 
more advanced production, engineering 
 and marketing methods than that which 
 may exist in the importing country. This 
 is a normal development and one in 
 which alert U.S. businessmen should be 
 interested. 
 
 When this time arrives, which is in- 
 evitable with many industrial products, 
 we would suggest that the following ob- 
 servations be given consideration. 
 
 Not a side issue 
 
 It is most important that the Italian 
 and the U.S. company enter into negotia- 
 tions with serious intent, and not look at 
 it as a "side issue". It is an important step 
 for both companies and should be con- 
 sidered as a permanent partnership, not 
 as a "venture". During the negotiations 
 it is necessary that both sides be very 
 honest and frank with each other, so 
 that there will be few "surprises" devel- 
 oping later on. 
 
 One of the first items for discussion 
 should be the product sales potential. 
 Under present Common Market develop- 
 ments, and keeping in mind that larger 
 plant production is desirable, considera- 
 tions should be given to export sales from 
 Italy to other European countries, as 
 well as Africa and the Near East. It will 
 often develop that the Italians may be 
 especially well equipped to handle such 
 export sales. In developing market po- 
 tentials, the product concept itself should 
 be modified from its US- origin -if re- 
 quired to better meet locally accept- 
 able styling, standards, and perhaps dif- 
 ferent manufacturing methods. In any 
 event it is suggested that provisions be 
 considered to maintain the quality. 
 
 Once sales and production estimates 
 are arrived at, the elements of such an 
 agreement can be developed. Some con- 
 cerns like to consider a five year agree- 
 ment. Time extension options can then be 
 provided for, which usually makes suc- 
 ceeding agreements less troublesome. 
 
 If a straight licensing arrangement is 
 desired, the initial payments vs. royalty 
 rates, are questions which will vary be- 
 tween products and companies. Usually 
 on complicated products, requiring large 
 initial know-how contributions, the initial 
 payments will be larger than when the 
 item is a simple one, and similar to one 
 that perhaps the Italian company is al- 
 ready making. The royalty rates will like- 
 wise vary between products, dependent 
 upon quantities and if other elements are 
 to be contributed by the U.S. firm such as 
 patents and trade marks. 
 
 If a financial partnership is desired, 
 the percentage of the U.S. firm's/ partici- 
 pation will vary between products and 
 
 companies. Often an Italian majority in- 
 terest is desirable, especially when mar- 
 keting to government agencies is a prime 
 factor. Consideration should be given to 
 the potential operating difficulties that 
 might become evident if the ratio of part- 
 nership participation were to be on an 
 equal basis. Also the many tax, financial 
 and accounting procedures can often be 
 better handled by local people. In such 
 cases if the U.S. firm desires more direct 
 responsibility, it may be possible to 
 negotiate a management contract as a 
 part of the overall agreement. 
 
 No dollar investment 
 
 In many cases the Italian firm will be 
 interested in an arrangement providing 
 that the U.S. firm's participation consist 
 only of the contribution of "know-how", 
 drawings, personnel, machines, and not 
 an actual dollar capital investment. 
 
 Agreements should not only cover the 
 present line of products but provisions 
 should be made to provide for new de- 
 velopments and new products on the part 
 of both partners, including U.S. rights. 
 There aslo usually is some exchange of 
 technical men provided for. 
 
 The use of trademarks has to be 
 handled carefully, and probably can best 
 be provided for in a separate agreement. 
 Patent rights, however, should be covered 
 in the agreement, rights under existing 
 ones, and provisions for the use of 
 future patents. Invaluable information 
 and counseling on the protection of 
 patents and trademarks in foreign 
 countries is always available from the 
 Office of International Investment, Bu- 
 reau of International Commerce, Depart- 
 ment of Commerce. 
 
 Rapid expansion of 
 electronics field 
 in Italy reported 
 
 By RAY C. ELLIS 
 
 Consultant, Raytheon Co. 
 
 Italy's dynamic industrial growth is 
 most noticeable in the electronics and 
 related industries. 
 This rapid expansion 
 is evident in all 
 phases of those in- 
 dustries, including 
 home entertainment, 
 I communication, in- 
 | dustrial, military and 
 I components. It is 
 also quite evident 
 that Italy is rapidly 
 
 Ray C. Ell 
 
 expanding its electronics export markets 
 not only to other Common Market coun^» 
 tries but also to South America, Africa, 
 and the Near East. We believe that this 
 present export trend will continue. 
 
 One reason why' the electronics indus- 
 try is progressing so rapidly in Italy is the 
 increased buying power in all sectors of 
 the economy. Italians are buying more 
 electrical appliances, radios and TV sets. 
 They want more and better programs 
 transmitted over more channels and far- 
 ther range facilities. They want more and 
 faster communications services of all 
 kinds. This will require more repair fa- 
 cilities. 
 
 Italian industry realizes that it has to 
 make belter use of available labor in 
 order- to reduce its production costs to 
 meet increasing Common Market compe- 
 tition. This means greater use of elec- 
 tronic items including numerical controls, 
 computers and related instrumentation. 
 
 Military, electronics uses in Italy will 
 continue to expand as the industry be- 
 comes better equipped to produce its own 
 requirements, as well as a larger per- 
 centage of NATO and other needs. 
 
 Perhaps the fastest increment of elec- 
 tronics growth is to be found in com- 
 ponents. Not many years ago Italy was 
 importing its major component require- 
 ments. This situation is rapidly changing, 
 and in addition Italy is now building many 
 types of test instruments. 
 
 There existed after World War II a 
 basic but small electronics industry, mak- 
 ing a limited quantity of good quality 
 apparatus, but restricted by shortages in 
 production equipment, plus college- 
 trained engineers. The growth began when 
 U.S. engineering, production, and mar- 
 keting "know-how," some by way of li- 
 censing arrangements and others through 
 joint venture setups was made available. 
 Over 20 U.S. firms have now joined with 
 electronics concerns in Italy to assist in 
 this development. With very few excep- 
 tions all of these business arrangements 
 have worked out successfully. 
 
 The Trade Mission, during its inter- 
 views with businessmen in Italy, was 
 asked by many to assist in the develop- 
 ment of new business opportunities in 
 this field. 
 
 U.S. electronics companies interested 
 in expanding their opportunities in Europe 
 may find it profitable to examine the 
 Italian position. It offers excellent oppor- 
 tunities providing all phases of the new 
 endeavor are examined and appraised by 
 people experienced both in the product 
 items involved, and in business condi- 
 tions in Italy. 
 
 11 
 
Outside markets 
 
 In evaluating such proposals considera- 
 tion should be given to markets outside 
 of Italy. The Italian wage rates are at 
 present competitive with other Common 
 Market countries and even with the wage 
 equalization plan. It appears that Italy 
 with its increasing mechanization plans 
 and a continuing competitive wage rate 
 will be able to produce components and 
 equipment at a cost equal to, if not lower, 
 than that of other European countries. 
 This means, therefore, a good look is 
 necessary at the additional business 
 available to the Italy based firm through 
 export to Common Market countries, 
 Africa and the Near East. 
 
 There are at present no restrictions on 
 import, export* or investments. The lira 
 is readily convertible at a stabilized rate. 
 
 Distribution of consumer goods and re- 
 pair parts is largely done through retailers 
 who obtain their merchandise through 
 importers. Manufacturers either buy their 
 requirements directly from the U.S. pro- 
 ducers or via importing agents. There are 
 many U.S. and Italian banks most willing 
 to offer their services to prospective U.S. 
 concerns desiring trade data, market po- 
 tentials, credit and tax arrangements, 
 which vary within Italy depending upon 
 area location. Additional information may 
 also be obtained by writing the Trade 
 Promotion Division of the Bureau s>f In- 
 ternational Commerce, Dept. of Com- 
 merce, Wash., D.C. 
 
 Social benefits 
 to laborer in 
 Italy are costly 
 
 Extra month or more of pay per 
 year as a bonus and high rate 
 of terminal pay boost costs 
 
 By RAY C. ELLIS 
 
 The Italian approach to social benefits 
 is quite different from the U.S. system. 
 Most Italian social benefits that had pre- 
 war origins have continued to expand in 
 scope, (few were discontinued) until to- 
 day the cost in relation to actual "take 
 home pay" is among the highest to be 
 found. 
 
 There are two general categories of 
 such benefits; those which are established 
 
 About the author 
 
 A former vice president of Ray- 
 theon Co., Mr. Ellis has had experi- 
 ence in research, organization, man- 
 agement and direction of sales and 
 services, including international 
 trade. Formerly administrative 
 manager of the Applied Physics 
 Laboratory of Johns Hopkins Uni- 
 versity, Silver Spring, Md., Mr. 
 Ellis has served the Government 
 as Director of the Radio and Radar 
 Division of the Office of Production 
 Management, and General Motors 
 as an engineer. In 1961, Mr. Ellis 
 served on the U.S. Trade Mission 
 to Finland. 
 
 by the government, and those instituted 
 by the employers. The following ex- 
 amples indicate the type of benefits to 
 be found in each category: 
 
 Required benefits: Social security, 
 pensions, health, month's bonus pay and 
 termination pay. 
 
 Factory Optional Benefits: Nurseries, 
 housing, preventive medical, efficiency 
 bonus, and recreational facilities. 
 
 In some plants visited these costs total 
 an additional 80% of payroll. This 
 means that a worker taking home 60 
 cents per hour, has a total direct cost to 
 the product being built, of $1.08 per hour. 
 
 The larger the companies the more 
 extensive the optional benefits that are 
 provided — which has a tendency to re- 
 duce materially the turn-over in employ- 
 ment. Two such plants with 700 em- 
 ployees each lost only five workers to 
 other employers per year. This is of 
 special benefit to these larger employers, 
 especially during a period of skilled labor 
 shortage, such as now exists in Northern 
 Italy and in some industrial zones in the 
 South. 
 
 Pay close to average 
 
 At present the Italian "take home pay" 
 is lower than most of Europe but the 
 social benefits are higher. The result is 
 a total close to the European average. 
 
 It may be five years before the wage 
 equalization program among the Com- 
 mon Market countries is completed, 
 partly because of the variances in social 
 benefits. Complicating these "adjust- 
 ments" will be the built-in labor benefits 
 such as the Italian termination pay pro- 
 gram which will be most difficult, to dis- 
 pense with, but which as it exists at 
 present is one factor which can retard 
 normal plant expansion programs. This 
 program, as it now exists, requires the 
 
 employer to set aside termination re- 
 serves, equivalent to one months pay for 
 each year worked by the employee, and 
 adjusted to his maximum wages. This 
 reserve fund increases the employers' re- 
 quired working capital. 
 
 When this wage equalization is ac- 
 complished there may be upward of a 
 million Italian workers now employed in 
 other European countries. The industrial 
 spirit which we encountered in our busi- 
 ness interviews would seem to indicate 
 that Italy can be depended upon to make 
 the necessary adjustments to keep abreast 
 of the other Common Market members. 
 
 The European total pay is increasing 
 at a faster rate than in the United States, 
 because the spread between commodity 
 prices and wages in Italy are farther apart, 
 but rates of pay may eventually be com- 
 parable in both areas. This equalization 
 may occur by 1975 and in the mean- 
 time the productivity per worker hour 
 should approach that of the United 
 States. 
 
 Sees chance for 
 air conditioning 
 equipment sales 
 
 Failure to provide 50-cycle 
 motors hinders sales; market 
 for car & bus units found 
 
 By F. DEAN BURNETT 
 To this observer, the air; conditioning 
 industry in Italy has, on a much reduced 
 scale, paralleled similar progress in the 
 U.S. Since the climate in Italy is much 
 like that found in those states between 
 the Gulf of Mexico and the Great Lakes 
 region, the problems and their solutions 
 for heating, ventilating and air condition^ 
 ing are almost analogous. 
 
 Large installations, .i.e., office build- 
 ings, theatres and other public buildings 
 requiring large capacity cooling are 
 engineered by highly qualified Italians 
 in the employ of large concerns specializ- 
 ing in the heating, ventilating and air 
 conditioning industry. These companies 
 are often operating as a licensee or as a 
 subsidiary of some well established 
 American company. In other instances 
 the Italian firm contracts to engineer the 
 complete installation. In this case, he 
 purchases and assembles components. 
 
 i 
 
 12 
 
Upon visiting the manufacturing facilities 
 of several contractors, many familiar 
 U.S. made .products were observed. 
 
 As to smaller air conditioning pack- 
 ages, for example ki the i -ton capacity, 
 there are many manufacturers of other 
 household appliances who are entering 
 the home heating and cooling field. The 
 market is rapidly expanding for small 
 units, often found in one room of a 
 home, or in individual offices. Initially, 
 there was considerable resistance from 
 the Italian home owner against buying 
 what he considered to be a luxury item, 
 an air conditioner, useful, perhaps, only 
 three months of a year. This sales ob- 
 stacle is being circumvented somewhat 
 by the design of a combination unit sup- 
 plying cool air in the summer and warm 
 air in the winter. With year round utility, 
 it becomes easier to justify the purchase. 
 
 In this connection, it may be of interest 
 to report one comment heard from vari- 
 ous engineers. They asked that we em- 
 phasize to American manufacturers of 
 electrical equipment that we are aggra- 
 vating our own marketing problems by 
 too frequently supplying items, particu- 
 larly motors, designed for 60 cycle cur- 
 rent. Since the requirement in Italy is 
 50 cycle operation, a loss of approxi- 
 mately 16.5% in- efficiency is sustained. 
 To overcome the deficiency, it then be- 
 comes necessary to increase the entire 
 cooling design 16.5% which results in the 
 requirement of considerable extra cop- 
 per, physical size and, of course, cost. 
 
 50 cycle electricity 
 
 The Italians said "Please, to help your- 
 selves and us, take the word back to our 
 American manufacturing friends to sup- 
 ply 50 cycle electrical apparatus when 
 we specify it; and if it is not specified, 
 assume that we want it !" 
 
 This problem has been an annoyance 
 to such an extent that there is serious 
 interest in obtaining relatively inexpen- 
 sive frequency converter packages which 
 can be inserted between the power source 
 and the standard American air condition- 
 ing unit. 
 
 In the transportation field, there is a 
 large market which should be attractive 
 to American manufacturers. Air condi- 
 tioners for automobiles, busses and other 
 public conveyances have not received too 
 much attention by Italian air conditioner 
 makers. Especially in the field of private 
 automobiles, this attitude is understand- 
 able. The price of gasoline is two to 
 three times the American price, and any 
 accessory automobile equipment which 
 will increase gasoline consumption, is 
 
 considered in the luxury class. However, 
 the trend in Italian thinking, is changing 
 toward a more intense desire to possess 
 luxury items. 
 
 The need of air conditioning for pub- 
 lic transportation particularly was empha- 
 sized to this observer when the owner of 
 one of the largest transportation systems 
 in Italy discussed his requirement to air 
 condition his 500 fifty-passenger busses. 
 He went on to say that each year he adds 
 50 new busses to his fleet and the 1963 
 requirement includes air conditioning in 
 the bus specification. 
 
 In conclusion, it would appear that: 
 ® Large installation requirements of 
 air conditioning equipment are presently 
 well covered by Italian firms. 
 
 a. Considerable component equipment 
 is purchased in U.S.A. 
 
 (Electrical operation on 50 cycles 
 
 is essential). 
 
 (5) A good competitive market is 
 
 available for Vi to 3-ton capacity units 
 
 capable of cooling or heating, which are 
 
 thermostatically controlled. 
 
 @ Excellent market opportunities have 
 developed for air conditioning units for 
 automobiles, busses, trains and boats. 
 
 Small plant cited 
 as example of 
 Italian efficiency 
 
 Now serving ceramic tile 
 industry, firm would expand 
 with help from America 
 
 By F. DEAN BURNETT 
 
 The Societa' Impianti Termoelettrici 
 Industriali plant in Novara is a striking 
 example of the care with which socially 
 minded industrialists in Italy have planned 
 and executed a small business venture. 
 
 While the major products of this enter- 
 prise are heat treating furnaces for the 
 ceramic tile industry, contracts are taken 
 to engineer, build and equip complete 
 ceramic manufacturing facilities. In these 
 specialized fields, it appears that the 
 company enjoys a high proportion of the 
 available business in Italy and is making 
 serious contributions to the export mar- 
 ket. 
 
 One installation has been made in a 
 plant of a major tile producer in Ohio. 
 The testimonial given to S.I.T.I. regarding 
 
 the excellence of their engineering, prod- 
 uct and service was refreshing to read. 
 
 The plant site is in Novara, about thirty 
 miles west of Milan, purposely located in 
 a depressed area in order to improve the 
 unemployment situation and to obtain the 
 tax benefits offered to manufacturers who 
 locate new factories in suburban areas. 
 Attractively landscaped, there is ample 
 room for expansion in nearly every direc- 
 tion. Recreational facilities for employees 
 include tennis and basketball courts and 
 other areas set aside for off-hours enjoy- 
 mefrt. 
 
 The snow covered Alps provide a pic- 
 ture-book back drop to the contemporary 
 foreground of the plant itself. Ample use 
 of plate glass wall construction gives the 
 ultimate in natural lighting, not only for 
 the engineering and drafting areas, but to 
 the entire facility. 
 
 As a reflection of the industry it serves, 
 it was not surprising to note the extensive 
 use of ceramic tile in the building con- 
 struction. The glistening, pastel colored 
 tile walls of the entire non-productive 
 areas gives one the impression of hospital 
 cleanliness and efficiency. 
 
 The cafeteria area is light, airy and 
 immaculately ' clean. Extensive use of 
 stainless steel in the cooking and display 
 areas plus the quality of the steaming food 
 served leaves one with the impression that 
 he is eating in one of America's fine mod- 
 ern restaurants rather than in a factory 
 cafeteria. In place of the usual wood 
 benches and long crude tables, we find 
 circular tables of high quality surrounded 
 with naugahyde padded arm chairs. 
 
 Small labor turnover 
 
 With a labor force of approximately 
 300, there is a turnover of 2-3 per year. 
 Gross sales per year and profit from op- 
 erations, being difficult statistics to obtain, 
 one can only comment from impressions 
 gained. If there is firm belief in the busi- 
 ness adage "To make money you must 
 spend money," S.I.T.I. must be a profita- 
 ble business, because it was observed that 
 machine tools, equipment, furnishing and 
 the plant itself all bore evidence that the 
 management buys the best of everything 
 throughout the operations. There was 
 minimum evidence of any "Penny wise- 
 pound foolish" purchasing policies. 
 
 A lesson for U.S. manufacturers is that 
 the success of this type of enterprise in a 
 specialized field creates additional oppor- 
 tunities for American suppliers. For ex- 
 ample, S.I.T.I. presently supplies only fur- 
 nace equipment and engineering to the 
 ceramic industry. Early in their business 
 career, before the awakening to the need 
 
 13 
 
of scientific metallurgical heat treating 
 equipment, S.I.T.I. had experience in 
 building and marketing batch types fur- 
 naces. 
 
 Now, keenly aware of present heat 
 treating requirements, S.I.T.I. is anxious 
 
 to resume building metallurgical furnaces, 
 and currently is looking for joint venture 
 or licensing opportunities from well estab- 
 lished, quality building furnace manufac- 
 turers in the United States. 
 
 Italian machine tool industry 
 
 offers opportunities for modernization 
 
 By HENRY W. ARMSTRONG 
 Visits to a number of manufacturing 
 plants in Italy by the Mission revealed 
 tSi that there are a large 
 number of old ma- 
 chines in use which 
 may soon be re- 
 placed. The number 
 of American - made 
 machine tools is 
 small in comparison 
 with other makes. 
 U.S. produced 
 
 Henry W. Armstrong machine tQ() l s are 
 
 sold to Italian firms who feel strongly 
 that the quality and performance of the 
 machines is superior. It is also generally 
 jrecognized that U.S. machine manufac- 
 turers tend to deliver with a minimum 
 of delays due to change over in produc- 
 tion, repairs and service problems. There 
 are certain large and specialized ma- 
 chines made in the U.S. that still have, 
 a favorable market position — due Jo de- 
 livery time and special features not found 
 on machines from other countries. 
 
 For standard and special machine 
 toojs, the price differential due to our 
 higher labor costs, customs and trans- 
 portation is such that U.S. machine tools 
 often cost about 25% more. Compensa- 
 ting factors are that U.S. machine tools 
 can be delivered three to six months 
 sooner than those from European 
 sources, and that the quality of U.S. 
 machine tools is often superior. With 
 
 About the author 
 
 Mr. Armstrong, retired president 
 of the University Engineering Co. 
 of Short Beach, Conn., is engaged 
 .in research and development prob- 
 lems in ultrasonics and the use of 
 light rays. 
 
 With over 45 years' experience 
 in the machine tool and related 
 industries, Mr. Armstrong's career 
 includes service with Walter Chrys- 
 ler and Pratt & Whitney. He was 
 a member of the U.S. Trade 
 Mission to France in 1957. 
 
 mcreased production of machine tools 
 in Europe this favorable delivery factor 
 may disappear. Many high quality ma- 
 chine tools are now being manufactured 
 m Italy. 
 
 During the past five years many of 
 the American machine tool companies 
 have started manufacturing their prod- 
 ucts either in U.S. owned Italian 
 branches, or through licensed or affiliated 
 companies in Europe. As a result the,y 
 can supply American designed machines 
 made in Europe at lower prices. 
 
 Little automation 
 
 The use of automation is practically 
 non-existant except by very large com- 
 panies in Italy. The Italian small manu- 
 facturer thinks that automation is too 
 expensive. Some sales promotion by 
 American machine makers may help to 
 dissipate this idea; especially in the area 
 Of tape controlled machines, where the 
 U.S. has a considerable lead in research, 
 development and operating know-how. 
 
 The use of films showing small lot 
 production using punched paper tape 
 and other automatic means demonstrat- 
 ing the complete operation of a machine 
 Would help many Italian small business- 
 men to see the applicability of American 
 automation equipment in their opera- 
 tions. 
 
 Italy's labor costs are mounting at a 
 high rate. In many plants the labor cost 
 per hour on skilled machine- work ranges 
 from about $1.20 to $1.60, including 
 all fringe benefits. The U.S. rate is per- 
 haps double this. That means that Ameri- 
 can manufacturers are in a difficult posi- 
 tion. As we are ahead in automation we 
 should concentrate on selling highly 
 automatic completely equipped machine 
 tools. It will take new ideas and new 
 methods for us to reclaim the ground .we 
 have lost. Many interviews showed a 
 clear interest in automatic high produc- 
 tion machines. U.S. manufacturers 
 should concentrate on low cost auto- 
 matic indexing tables, handlers, and 
 feeders. Next we should focus on nu- 
 merically controlled machines of the co- 
 
 ordinate positioning and continuous path 
 type which eliminate the use of jigs and 
 fixtures. 
 
 Italy with her rising labor costs is 
 looking for methods to produce more 
 parts at lower cost and superior quality 
 Without too much capital outlay. The 
 use of hydraulic means for clamping 
 and positioning, and the use of Servo* 
 control systems are all within a reason- 
 able price range. The use of photo cells,, 
 solenoids and micro switches is of prime 
 importance. 
 
 An energetic sales effort must be 
 made using films and demonstrations to 
 preserve the reputation of U.S. machines 
 and equipment for quality, and to result 
 in present and future opportunities foi 
 U.S. machine tool builders. 
 
 List commodities 
 Italians showed 
 interest in buying 
 
 Trade Development officer visits 
 after Mission concludes tour 
 to obtain specific information 
 
 By M. J. MOLINARI 
 
 Trade Development Officer 
 
 A duty of the Trade Development 
 Officer assigned to 
 a Trade Mission is 
 to visit some^of the 
 firms which provided 
 trade opportunities 
 for U.S. exporters. 
 He is responsible for 
 obtaining detailed 
 information on the 
 specific proposals of 
 these firms, whether 
 in reference to American proposals which 
 were brought by the Trade Mission it- 
 self, or counter proposals recommended 
 for publication in International Com- 
 merce. U.S. manufacturers are thus as- 
 sured that necessary data is made avail- 
 able to those interested as quickly as 
 possible. 
 
 Approximately 23 firms were visited 
 and additional information developed in 
 Florence, Milan and Turin shortly after 
 the mission concluded its tour. Key 
 officials of these Italian companies were 
 extremely cooperative in meeting the 
 Trade Delevopment Officer, and discuss- 
 ing with him in greater detail specific 
 business proposals. 
 
 Molinari 
 
 74 
 
The ability of an Italian firm to sell 
 American machinery equipment in the 
 Italian market is ably demonstrated by 
 a medium size firm in Milan. During the 
 visit of the Trade Development Officer 
 to this impressive organization, it was 
 stated that they purchased and sold in 
 Italy during 1962 over 3 million dollars 
 of American machinery. Because this 
 firm is planning to expand its activities 
 in 1963, it is currently interested in buy- 
 ing or representing U.S. manufacturers 
 of grinding machines, horizontal boring 
 machines, new specialized machinery 
 equipment, and electronic control equip- 
 ment. Officials of the firm are very con- 
 fident that they can promote the sale of 
 these specific types of U.S. machinery 
 equipment on the Italian market. 
 
 Generally speaking, these firms indi- 
 cated an interest in importing, exporting, 
 representing U.S. manufacturers as 
 agents or distributors of specific products 
 for domestic consumption, and extending 
 to U.S. industries the opportunity to par-, 
 ticipate in the manufacture of American 
 commodities in Italy under a joint ven- 
 ture or licensing agreement. 
 
 Specific U.S. commodities favorable 
 for exportation to Italy directly or 
 through an agent or distributor are as 
 follows: multi-spindle automatics, large 
 surface grinders, horizontal boring ma- 
 chines, piano milling machines, gear 
 manufacturing machines, lathes, elec- 
 tronic control equipment, construction 
 machinery, conveyer belts, lifting equip- 
 ment, hand tools of all types, washing 
 machines, air conditioners, automatic 
 packaging machinery, airport equipment 
 other than aircrafts and aircraft engines, 
 photographic equipment, insulation 
 equipment other than asbestos, cellulose 
 acetate buty rate scraps, automobile ac- 
 cessories, and prefabricated houses. 
 
 Exportable commodities to the U.S. 
 include brakes, clutches and other auto- 
 mobile accessories, laying and stringing 
 equipment for high and low tension cable, 
 cheaper hand tools, lathes, milling mi- 
 chines and prefabricated houses. Joint 
 ventures or licensing agreements desired 
 by Italian ^business men include the man- 
 ufacture of the following commodities 
 in Italy: prefabricated houses, machine 
 tools, automobile accessories, rectifiers 
 and instruments. 
 
 announcing 
 
 OVERSEAS BUSINESS REPOR 
 for international traders 
 
 This new report series replaces the three-part World Trade 
 Information Service to bring to the foreign trade community au- 
 thoritative, up-to-date information frommorethan 100 countries 
 on economic conditions; marketing data; investment, tariff, and 
 other laws; import quotas; shipping, marking and labeling re- 
 quirements; and other facts relating to the international move- 
 ment of goods and services. 
 
 Up to 250 reports will be issued each year. (Individual 
 WTIS titles will continue to be available at the single-copy 
 price while in demand or until replaced by an updated issue of 
 OVERSEAS BUSINESS REPORTS.) 
 
 For sale by the Superintendent of Documents, U. S. Gov- 
 ernment Printing Office, Washington 25, D.C., or through U.S. 
 Department of Commerce Field Offices. Annual subscription 
 $18. Single copy 15$. 
 
 75 
 
TRADE OPPORTUNITIES 
 
 A (•) following these indicates that additional 
 information may be acquired by writing Interna- 
 tional Activities Staff, Attention E. Craig Wilton, 
 BDSA, Department of Commerce, NCIA following 
 indicates no commercial information available. 
 If copies of the interview report from which these 
 opportunities were developed are desired, please 
 indicate I.R. number in request. 
 
 WTD indicates that a World Trade Directory re- 
 port is available on the foreign firm for which the 
 trade opportunity is listed. These reports, in- 
 dicating type of organization, sales territory, 
 size of business, sales volume, trade and financial 
 reputation, and other factors, are available for 
 $1 each from the Commercial Intelligence Division, 
 Bureau of International Commerce (BIC), Depart- 
 ment of Commerce. The date following the letters 
 WTD refers to the date of issuance of the report. 
 
 202 Dairy Products 
 
 Agency for specialized products for cheese and 
 'dairy industry— additives, bleaching agents, etc. 
 IN. DA. CO (International Dairy Corporation), Via 
 San Francisco d'Assisi 27, Turin. I.R. -389. 
 
 Powdered milk, butter, dairy products. Rappelli 
 Mario, Via San Francisco d'Assisi 27, Turin. 
 I.R.-388. 
 
 Casein, powered milk. Redi, Via XX Settembre, 
 18, Genoa. I.R.-718. 
 
 203 Canning and Preserving of Fruits, Vegeta- 
 bles, and Sea Foods 
 
 Canned fruit juices. SALPO S.p.a., ViaMecenate, 
 76, Milan. NCIA. I.R. -303. 
 
 Canned, packaged, frozen foods. Mrs. Eleanor 
 Hilowitz, 55 Viale Parioli, Rome. NCIA. I.R. -35. 
 
 EXPORTS 
 
 Oil Field Crop Farms 
 
 Established agent seeks cotton account. Lanifici 
 Rivetti S.P.A., Biella (Vercelli). I.R.-152. 
 
 019 Commercial Farms 
 
 Seeds and small garden plants; F.lli Franchi, 
 Via S. Bernardino, 120, Bergamo. NCIA. I.R. -292* 
 
 196 Small Arms Ammunition 
 
 Manufacturer of powder and ammunition seeks 
 U.S. cartridge account for 12/28 caliber hunting 
 guns. Fiem-Fabbrica Italiana di Esplosivi e 
 Munizioni, Via Aniello Falcone 290A. I.R. -138. 
 
 200 Food and Kindred Products 
 
 Pasta manufacturer .seeks additional food items. 
 Pastificio Ligure, Via Asilo Garbania 3, Genoa. 
 I.R.-832. 
 
 209 Food Preparations and Kindred Products 
 
 Food additives and preserving substances. IN- 
 TERSCAMBI Esportazioni-Importazioni, Via del 
 Lauro, 1, Milan. I.R. -345. 
 
 220 Textile Mill Products 
 
 Agent seeks U.S. textile lines. Rinaldo Delle 
 Piane, Via Martiridella Liberta', 40, Genoa- Pegli. 
 I.R.-717. 
 
 221 Broad Woven Fabric Mills, Cotton 
 
 Cotton and synthetic-fiber fabrics. (Agency) 
 Federico Scalafiotti, Corso Vittorio Emanuele, 203, 
 Turin. I.R. -708. 
 
 224 Narrow Fabrics and Other Smallwares Mills: 
 Cotton, Wool, Silk, and Man-Made Fiber 
 
 Inexpensive nylon fabrics suitable for doll mak- 
 ing. Ratti & Vallenzasca, Arona, Novara. I.R.- 
 387. 
 
 201 Meat Products 
 
 Frozen, canned poultry, canned foods. BORSERO, 
 Via Asuncion 37, Turin. I.R. -741. 
 
 Frozen dressed poultry, E.R.G.A. S.r.l. Esercizi 
 Romani Generi Alimentari, 60 Via Magnagrecia, 
 Rome. NCIA. I.R. -41. 
 
 229 Miscellaneous Textile Goods 
 
 Vegetable fibers and animal hair for rugs and 
 upholstery. A. Tobino, & P. Mumenthaler S.N.C., 
 Via Orefici 7-26, Genoa. NCIA. I.R. -756. 
 
 Linen napkins and table cloths. Dr. Nino Pavia, 
 24 Via Paola, Rome. NCIA. I.R.-28. 
 
 16 
 
230 Apparel and Other Finished Products Made 
 From Fabric and Similar Materials 
 
 Wearing apparel. (Agency). RinaldoDellePiane, 
 Via Martiri della Liberta', 40, Genoa-Pegli. I.R.- 
 717. 
 
 233 Women's, Misses', and Juniors' Outerwear 
 
 Manufacturer of quality line of maternity clothes 
 with 10 retail stores seeks similar U.S. items in 
 medium priced range to round out his line. Europa 
 Industria ConfezioniS.P.A., ViaCapograsso, Latina 
 (Rome). I.R.-247. 
 
 236 Girls', Children's, and Infants' Outerwear 
 
 Manufacturer of quality line of children' s clothing 
 with 10 retail stores seeks similar U.S. items in 
 medium priced range to round out his line. Europa 
 Industria ConfezioniS.P.A., ViaCapograsso, Latina 
 (Rome). I.R.-247. 
 
 242 Sawmills and Planing Mills 
 
 Lumber other than walnut, hemlock, oak, fir, 
 pitchpine. Agent. Candellero Nuccio, Via Cavour 
 1, Turin. I.R.-715. 
 
 Chestnut, Virginia chestnut, redwood lumber. 
 FELCA Fabbrica Emiliana Legnami Compensati 
 Affini S.R.L., Poviglio (Reggio Emilia). I.R.-291. 
 
 Hemlock, Douglas fir, pitchpine lumber. Fer- 
 ruccio Amati & Fratello— S.P.A., Via Crispi, 1, 
 Bergamo. I.R.-323. 
 
 Douglas fir, hemlock lumber, direct from mill. 
 I L A, Piazza Matteotti, 20, Bergamo. I.R.-367. 
 
 Various woods for home and furniture use. (1) 
 Cille (2) Del Vera, Via Cellini, Trieste. NCIA. 
 I.R.-23. 
 
 251 Household Furniture 
 
 Beds, mattresses, chairs for children's summer 
 camps. Secco Giuseppe. Via Vertoiba 4, Milan. 
 I.R.-289. 
 
 252 Office Furniture 
 
 Sales organization seeks U.S. line of office furni- 
 ture and supplies. SKEMA, Via IV Novembre, 9, 
 Paderno Dugnano (Milan). I.R.-307. 
 
 259 Furniture and Fixtures 
 
 Restaurant, cafeteria, kitchen and office equip- 
 ment for summer resorts. Secco Giuseppe, Via 
 Vertoiba 4, Milan. I.R.-289. 
 
 Hospital equipment and furniture eventually lead- 
 ing to licensing. Sergio Cova, Via Taraggio, 15, 
 Milan. I.R.-199. 
 
 261 Pulp Mills 
 
 Wood, pulp, waste paper for paper mill use. 
 Sylvander, Via Durini 26, Milan. I.R.-290. 
 
 276 Manifold Business Forms 
 
 Devices in use for continuous business forms. 
 Bigliettificio Cresta, Piazza Marsala 4/1, Genoa. 
 I.R.-712. 
 
 278 Bookbinding and Related Industries 
 
 Recording charts, graph paper. A. Salto S.P.A., 
 Via G. Matteotti, 5, Trieste. NCIA. I.R.-256. 
 
 Business forms, magnetic and perforated tapes 
 etc., agency. APPSA di Fausto Stella, Via Andrea 
 Doria 15, Palazzo Borsa, Turin. WTD 12/15/59. 
 I.R.-392. 
 
 281 Industrial Inorganic and Organic Chemicals 
 
 Tungsten carbide. MetallurgicaGenoveseS.P.A. 
 Via XX Settembre 30/11, Genoa. I.R.-679. 
 
 282 Plastics Materials and Synthetic Rubber, 
 Synthetic and Other Man-Made Fibers, Ex- 
 cept Glass 
 
 Textile chemicals, resin for plastic industry. 
 Agency; A. Orlandi & C, Via Crocefisso, 6, Milan. 
 I.R.-338.* 
 
 Truck body firm seeks polyurethane for insulat- 
 ing reefer trucks; ArtemioGallingani, Carrozzeria, 
 Via Emilia All' Angelo, 43, Reggio Emilia. I.R.- 
 533. 
 
 Plastic resins, thermoplastic scrap, plastic con- 
 tainers. Agency; Antonio Pepe, Viale Lombardia, 
 9, Milan. I.R.-646. 
 
 Horse hair, coconut fiber for use in seat up- 
 holstery. GUMMIFLEX, Via Bogino 31, Turin. 
 I.R.-394. 
 
 Cellulose acetate butyrate scrap, 350/400 tons 
 monthly. Gallino, Via Torino 15— ReginaMargher- 
 ita (Turin). WTD 8/18/62. I.R.-180. 
 
 283 Drugs 
 
 Medicinal specialities and chemicals for phar- 
 maceutical industry (human and veterinary). Lab- 
 oratorio Farmacologico Salf, Via Tiraboschi, 57, 
 Bergamo. I.R.-371. 
 
 Vitamin and liver capsules; Biochimica Milanese, 
 Via Miceli, 71, Cosenza. I.R.-370. 
 
 Pharmaceuticals: Agency. Mario Rabacchi, 104 
 Via De Gasperi, Vignola(Modena). NCIA. I.R.-327. 
 
 Manufacturer of surgical dressings seeks U.S. 
 pharmaceutical line. Dionigi Ghisio & Figli, Via 
 Guicciardini, 6, Milan. NCIA. I.R.-779.* 
 
 Pharmaceuticals- agency. Mastrobuono Bros & 
 Dr. S.A. Salzillo, Via Roma, Raviscanina(Caserta). 
 NCIA. I.R.-47. 
 
 Pharmaceutical manufacturer seeks additional 
 items to expand line. Laboratorio Camillo Corvi, 
 Piazza della Republica 32, Milan. I.R.-76. 
 
 17 
 
284 Soap, Detergents and Cleaning Preparations 
 
 Cleaning supplies, polishes,, household chemi- 
 cals. Bart. Carrea & Figli, Via Ilva 4-2, Genoa. 
 (Agency) LR.-720. 
 
 Manufacturer of cosmetics seeks agency for 
 complimentary line. Laboratorio Camillo Corvi, 
 Piazza della Republica 32, Milan. I.R.-76. 
 
 Pharmaceuticals distributor seeks agency for in- 
 dustrial hygiene products such as aerosol sprays 
 to prevent silicosis, etc.; Gay &Co., ViaMontevec- 
 chio 17-Turin. I.R.-185. 
 
 285 Paints, Varnishes, 
 Allied Products 
 
 Lacquers, Enamels, and 
 
 Seeks agency for U.S. manufacturer of paints, 
 varnishes, sealers. Gamna, Sandro, Via Lorenzo 
 Martini 4, Turin. I.R.-398. 
 
 Seeks paints and varnish agency for N.W. Italy. 
 Francesco Muller, Via Falamonica, 22, Genoa. 
 I.R.-726. 
 
 Sales division of paint manufacturer seeks spe- 
 cialty lines such as marine paints and protective 
 paints for high temperature application. Inteco, 
 Via Ormea 41, Turin. I.R.-751. 
 
 Chemical specialities for paints and varnishes. 
 Dr. Vincenzo Grondona, Palazzo Misore Borsa 
 157, Genoa. WTD Oct 1962. I.R.-674. 
 
 287 Agricultural Chemicals 
 
 Fertilizers, greenhouse equipment. Intergarden, 
 S.r.l., 63 Via Vetulonia, Rome. WTD Dec. 1960, 
 I.R.-164. 
 
 289 Miscellaneous Chemical Products 
 
 Chemicals for treating water to prolong life of 
 cut flowers; also sanitation chemicals and chemi- 
 cals to resist water corrosion. Karinco S.R.L. , 
 Via Tolentino 5, Milan. I.R.-83. 
 
 291 Petroleum Refining 
 
 Seeks agency 
 Alberto Gardella, 
 
 for oils, lubricants, additives. 
 Via Agnallo, 1, Milan. I.R.-79. 
 
 299 Products of Petroleum and Coal 
 
 Lubricating oil, anti-rust preparations, indus- 
 trial solvents. CI AT, Corso Sebastopoli 249, 
 Turin. I.R.-564. 
 
 306 Fabricated Rubber Products 
 
 Manufacturer of industrial belting seeks distrib- 
 utorship for textile belting, possibly leading to 
 joint ventures. Varale Antonio, Via Manzoni, 46, 
 Milan. I.R.-634.* 
 
 307 Plastics Products 
 
 Three to six inch plastic pipe fittings; Tramat, 
 Via Mantova, 36, Turin. I.R.-585. 
 
 311 Leather Tanning and Finishing 
 
 Cattle, horse, goat hair-direct purchase and 
 agency. Armando Tuzii, Piazza Principessa Clo- 
 tilde, 6, Milan. NCIA. I.R.-98. 
 
 323 Glass Products, Made of Purchased Glass 
 
 Precision made glass items for pharmaceutical 
 and chemical trade— agency. Officine Gazzetta. 
 Luino (Varese). I.R.-554.* 
 
 329 Abrasive, Asbestos, and Miscellaneous 
 Nonmetallic Mineral Products 
 
 Thermal insulation products— pipe covering; Riva 
 & Mariani, ViaFatebenefratelli5, Milan. I.R.-322.* 
 
 Acustical tile, noise control equipment; Gay & 
 Co., Via Montevecchio 17-Turin. I.R.-185. 
 
 331 Blast Furnaces, Steel Works, and Rolling and 
 Finishing Mills 
 
 Steel sheet lined with aluminum antifriction alloy; 
 Bronzine Aurora, Via G.Soglia,2— Reggio Emilia. 
 I.R.-298. 
 
 Silicon steel, electrical sheet. S.P.A. Fratelli 
 Canessa, Via Porta d'Archi 3/15 Genoa. I.R.-767. 
 
 332 Iron and Steel Foundries 
 
 Large machined cast iron sections for important 
 Italian machine tool plant; Innocenti, Via Pitter 81, 
 Milan. WTD 11/22/61. I.R.-612. 
 
 Stainless steel; Industrie Trentine Orlandi 
 S.P.A., Piazza Bra, 28, Verona. NCIA. I.R.-386. 
 
 335 Rolling, Drawing and Extruding of Nonfer- 
 rous Metals 
 
 Aluminum structures and products. COMET, 
 Via Petro D'Else, Cuneo. (Agent) I.R.-815. 
 
 Expanded and perforated metals— steel, copper, 
 brass, etc. Metallurgica Genovese S.P.A., Via 
 XX Settembre, Genoa. I.R.-805. 
 
 342 Cutlery, Hand Tools, and General Hardware 
 
 Chains for chain saws- 
 Via Saluzzo 44, Turin. 
 
 •Agency; Lebo Canavese, 
 WTD 7/7/61. I.R.-563. 
 
 343 Heating Apparatus (Except Electric) and 
 Plumbing Fixtures 
 
 Industrial oil burners. Lamborghini, Pieve Di- 
 cienta, Bologna. NCIA. I.R.-619. 
 
 Seeks agency for forced combustion kerosene 
 home heaters. Ditta Baccianini, 27— a Via dell' 
 Archetto, Rome. NCIA. I.R.-6. 
 
 Agency for heating systems and plumbing sup- 
 plies. Dr. L. Braufuca, Viale Beatrice D' Este 7, 
 Milan. I.R.-84. 
 
 18 
 
344 Fabricated Structural Metal Products 
 
 Adjustable scaffolding for cleaning windows, 
 outsides of high buildings. Direct purchase and 
 agency. La Pulitutto, Via F. Filzi 27, Milan. 
 NCIA. 1.R.-106. 
 
 Manufacturer of standard type faucets seeks Line 
 of plumbing specialties— new design faucets, ther- 
 mostatic mixing valves, water heaters. Bellini 
 & Cantu, Via Cremosano, 4, Milan. NCIA. I.R.-358. 
 
 Will act as agent or licensee for aluminum 
 structures, aluminum products. Comet, Via Petso 
 d'Else, Cuneo. I.R.-572. 
 
 Prefabricated metal industrial buildings. Metal- 
 lotecnica, Via Aosta, Cascine Vica (Turin) . I.R.- 
 600. 
 
 Accessory boiler equipment for marine and 
 stationary installations. U & M F.lli Beretta, 
 Via Luccoli 29, Genoa. I.R.-773. 
 
 351 Engines and Turbines 
 
 Diesel and gasoline engines, agency. A. M. I. T. 
 Apparecchi Macchine Implanti Tecnici, Via Tar- 
 chetti, 1, Milan. I.R.-377. 
 
 352 Farm Machinery 
 
 Vegetable canner interested in complete canning 
 line including can making machinery. Aldo Fer- 
 rarese, Via C. Battisti, Cerea. NCIA. I.R.-838. 
 
 Agency for agricultural equipment for small 
 farms-tractors, power driven diggers, etc. Moto- 
 nautical Buccaneer, 15-18 Via Porto di Ripa 
 Grande, Rome. NCIA. I.R.-17. 
 
 353 Construction, Mining, and Materials Han- 
 dling Machinery and Equipment 
 
 Railway car movers— agency. A. M. I. T. Ap- 
 parecchi Macchine Implanti Tecnici, Via Tarchetti, 
 1, Milan. I.R.-377. 
 
 Rotary brush street sweepers. Pennellificio 
 Bolognese, Strada Maggiore, 94, Bologna. WTD 
 2/15/62. I.R.-302.* 
 
 Factory trucks, fork lifts, bins, etc. Commer, 
 Via XX Settembre 69, Turin. I.R.-574.* 
 
 Lifting and transporting equipment for manu- 
 facturing plants agency. Officine Cometto, Borgo 
 San Dalmazzo, Cuneo. I.R.-577.* 
 
 Seeks distributorship for bulk handling and 
 automated mining equipment. Also automated 
 equipment for chemical and petro- chemical plants. 
 Dott. Ing. Carlo Riboldazzi, Via Desenzano, 6, 
 Milan. I.R.-364. 
 
 Sales agent for mining, oil well and railway 
 equipment seeks additional lines of modern mining 
 machinery, railway track maintenance and control 
 equipment. Ing. Roberto Rosauer, Via Somma- 
 campagna 9, Rome. I.R.-809. 
 
 Stone, and marble cutting wheels, diamond saws. 
 Rag. Arnoldo Borgato, Via Ciccone, Naples. I.R.- 
 540. 
 
 Road building machinery. Officine Meccaniche 
 Marini, Alfonsine (Ravenna). I.R.-538. 
 
 Machine tools. Industrie Trentine Or landiS. P. A., 
 Piazza Bra, 28, Verona. NCIA. I.R.-386. 
 
 Used machine tools— lathes, turret lathes, drill 
 presses, cut off saws. FIAP S.P.A., 114 Via 
 Fosseta, Turin. I.R.-592. 
 
 Welding machinery. Calasso, Ing. Carlo, Via 
 Sacchi, 58, Turin. I.R.-565. 
 
 Tungsten carbide. CERAMET, Via Sospello 
 220, Turin. I.R.-390. 
 
 Drills, other than twist, self centering chucks, 
 and chucking devices. Agency. NORDIK, ViaF. D. 
 Guerrazzi, 10, Milan. I.R.-379. 
 
 Machine tools-agency. NENNA PEPPINO, Via 
 Sostegno, 84, Brescia. I.R.-366. 
 
 Machine tools for fabricating steel plate making 
 machines. Officine Meccaniche & Fonderie Napo- 
 letane, Via Benedetto Brin 69, Naples. NCIA. I.R.- 
 332. 
 
 Welding machinery and supplies. RIVOIRA 
 S.P.A., Corso Belgio 107, Turin. I.R.-318. 
 
 Industrial Lifting equipment- medium size. Mot- 
 onautica Buccaneer 15-18 Via Porto di Ripa Grande, 
 Rome, NCIA. I.R.-17. 
 
 Earth moving equipment. Officine Meccaniche 
 Toscane, 24 Via Giotto, Florence. I.R.-58. 
 
 Materials handling equipment, particularly fork 
 Lift trucks. Mo.Te.Ma., Via Isimbardi 22, Milan. 
 I.R.-73. 
 
 354 Metalworking Machinery and Equipment 
 
 New and second hand machine tools. AGOSTINI 
 INTERNATIONAL S.P.A., Viale Zara, 3, Milan. 
 NCIA. I.R.-287. 
 
 Heavy machine tools— agency. CONTI LUIGI, 
 Malnate (Varese). I.R.-286. 
 
 New and used heavy machine tools. "BOLFRAM", 
 Viale Lancetti, 33, Milan. I.R.-280.* 
 
 Hydraulic machinery— agency. IDROMA S.A.S., 
 Via Giovanni DaProcida, 6, Milan. NCIA. I.R.-274. 
 
 Agency for automatic high production machine 
 tools. A. M.— Appiano Mario, Piazza Arbarello 6, 
 Turin. WTD 3/1961. I.R.-740. 
 
 Sales agent seeks special machinery and equip- 
 ment for steel mills. Ing. Roberto Rosauer, Via 
 Sommacampagna 9, Rome. I.R.-809. 
 
 Foundry seeks slitting machines, from coil to 
 strips. Veglio G. & C, Via Druento 48, Turin. 
 WTD 9/1960. I.R.-181. 
 
 Established agent seeks additional machine tool, 
 industrial equipment lines. Mokado, CorsoG. Fer- 
 raris 109, Turin. I.R.-716. 
 
 Medium sized machine tools— agency possibly 
 leading to licensing arrangement. Oscar Forapani 
 Via Postumia 59, Turin. I.R.-669.* 
 
 Machine tools. Also hot and cold die casting 
 machines for zinc, aluminum, rubber, etc., and ex- 
 truding machines for aluminum, copper, bronze. 
 Dott. Ing. Americo Volpe, Viale Gran Sasso 16, 
 Milano. WTD 6/1962, I.R.-78. 
 
 79 
 
Agency for machine tools. Ditta Morini & Bossi 
 di Morini, Amadori & C, Via M. Macchi87, Milan. 
 I.R.-176. 
 
 355 Special Industry Machinery 
 
 Seeks agency for light automated machinery and 
 equipment. Studio Internazionale Per L'Auto- 
 mazione, Via Papacino 23, Turin. I.R.-739. 
 
 Automatic card loading textile machines, possibly 
 licensing arrangement, Fratelli Bettoni, Via Pit- 
 tentino 8/b, Bergamo. I.R.-108. 
 
 Woodworking machinery— multiblades, circular 
 saws, wood dryers, drills, joiners. Antonio Guerra 
 (Drag Import) Piazza Colombo 1/12, Genoa. I.R.- 
 777. 
 
 Shoe machinery. Calzaturificio Mamar, Via 
 Miano Agnano 219, Miano WTD 3/1962, I.R.-144. 
 
 Silk screen printing presses. Mussano & Sisto, 
 38 Viale delle Milizie, Rome, NCIA, I.R.-16. 
 
 Device for marking marble with firm trade mark; 
 portable and usable on rusticated surface. Dott.Ing. 
 Glauco Anzilotto— S.P.A. Travertini "Le Querci- 
 olaie," Viale Michelangelo, 5, Florence. WTD 
 6/1962, I.R.-61. 
 
 Machinery for manufacture of paper products. 
 Aprilia-SIPEC, 55 Viale Europa, Rome, I.R.-640. 
 
 Automated textile machinery. Lanificio Albino 
 Botto, Strona, Vercelli. I.R.-599. 
 
 Agency for packaging machinery and desiccant 
 bags. ESSIKON, Via Sammartini, 59, Milan. I.R.- 
 380.* 
 
 Agency for can-making machinery and bending 
 machines for tin plate. Ing. Angelo Giudici, Viale 
 Campania, 25, Milan. NCIA. I.R.-360. 
 
 Distributorship for food processing machinery. 
 GERALCO Italian S.P.A., Via Parini, 9, Milan. 
 NCIA. I.R.-357.* 
 
 Machinery for manufacture of separators for 
 storage batteries, B S A di Eugenio Besana, Via 
 Mentana, 5, Monza (Milan). I.R.-350.* 
 
 Tire balancing equipment. CORGHI (ERMINIO) 
 Elettromeccanica, Correggio Emilia (Reggio Emil- 
 ia). I.R.-299. 
 
 Automatic feeding device for candy making ma- 
 chines. Preci Giovanni Officina Meccanica, ViaD. 
 Bianchini, 26, Bologna. I.R.-297.* 
 
 Agency for textile machinery. SACCONAGHI- 
 MONACO, Via S. Gregorio, 12, Milan. I.R.-283. 
 
 Agency for food processing machinery. Dr. 
 Arduino Saetti Export- Import, Piazza DucaD'Aosta 
 8/2, Milan. I.R.-275. 
 
 Agency for food processing machinery. Dott. Ing. 
 Aldo Martinetti, Viale Regina Giovanna, 17, Milan. 
 I.R.-273.* 
 
 Machinery and know-how for producing latex 
 sheets in continuous process. Manisatture Ghieri, 
 Via Castelsidardo, 1, Monza (Milan). NCIA. I.R.- 
 224. 
 
 Agency for pulp-making machinery. SYLVAND- 
 ER, Via Durini, 26, Milan. I.R.-290. 
 
 Book binding and box making machinery. S.C.I. A. 
 Stabilimento Cartotecnico Industrie Assini, Via 
 Massenzio Masia, 3, Bologna. I.R.-326. 
 
 Agency for foundry equipment and lifting ap- 
 paratus for use in plants. OFFICINE COMETTO, 
 Borgo San Dalmazzo, Cuneo. I.R.-577.* 
 
 Specialized machinery and equipment for petro- 
 chemical and large chemical plants; any new equip- 
 ment for heavy industry. Ing. Roberto Rosauer, 
 Via Sommacampagna 9, Rome. I.R.-809. 
 
 Manufacturer of billiard tables, etc., seeks wood- 
 working machinery. De Agostini Fratelli, Corso 
 Vittorio Emanuele 44-Turin. NCIA. I.R.-187. 
 
 Woolen textile manufacturer interested in pur- 
 chase of wool combing, spinning, and weaving ma- 
 chinery; also finishing and dyeing machines for 
 wool. Lanificio Albino Botto, Strona (Vercelli). 
 I.R.-182. 
 
 Bottler of aperitifs wishes to modernize with 
 fully automatic machinery for cleaning, filling, 
 capping and labelling 1 liter bottles. Aperitivi 
 D'ltalia, Via Nazionale 56— Cuneo. I.R.-184.* 
 
 356 General Industrial Machinery and Equipment 
 
 Fire extinguishers, related appliances— agency 
 leading to licensing. Stopfire, Via Viterbo, 73, 
 Turin. I.R.-687.* 
 
 Motorized agricultural equipment. Guglielmino 
 Ing. G. & Figli, Via Madama Cristina 108, Turin. 
 I.R.-694. 
 
 Modern machinery for extruding rubber products 
 and automatic molding and vulcanizing equipment. 
 Mammut S.P.A. Industria Lovorazione Gomma, 
 Arenzano Genoa. WTD 7/61, I.R.-675. 
 
 Plastic and paper embossing tools and equip- 
 ment. Agent. Tecnolux Di G. Maccari Via B. 
 Martino Da Pegli Genoa. WTD 7/61. I.R.-675. 
 
 Fire fighting equipment- Agency leading to licens- 
 ing. Minimax S.A.S. Via Roma 10, Genoa. I.R.- 
 677. 
 
 Gasoline driven pumps, and diesel engines. 
 A. M. I. T. Apparecchi Macchine Implanti Tecnici, 
 Via Tarchetti, 1, Milan. I.R.-377. 
 
 Agency for machines or tools used for aerating 
 and conserving cement. Rag. Arnoldo Borgato, Via 
 Ciccone, Naples. I.R.-540. 
 
 Agency for pumps and irrigation equipment. 
 Audoli and Bertola, 251 Corso Vercelli, Turin. I.R.- 
 597. 
 
 A. C. components for 1-20 ton capacity air con- 
 ditioning units. SITEA, 27 Via Boldetti, Rome. 
 NCIA. I.R.-22. 
 
 Asbestos plant seeks proposal for packaging 
 asbestos fibres in 50 kilo units and offer on re- 
 quired machinery. Amiantifera Di Balangero- 
 Balangero (Turin). I.R.-183. 
 
 Established foundry in process of modernizing 
 operations, interested in U.S. machine tools; saws, 
 millers, gear cutters, etc. Verriana S.P.A., Genoa. 
 I.R.-786. 
 
 20 
 
357 Office, Computing, and Accounting Machines 
 
 Agency for card sorting machines. APPSA di 
 Fausto Stella, Via Andrea Dorial5, Palazzo Borsa, 
 Turin. WTD 12/15/59. I.R.-392. 
 
 358 Service Industry Machines 
 
 House and office heating and air conditioning 
 equipment. A. M. Pattons, ViaF. Casoni44, Genoa. 
 I.R.-787. 
 
 Manufacturer of gas household appliances seeks 
 additional compatible lines-air conditioning, etc. 
 Propaganda Gas, Via S. Tomaso 24, Turin. WTD 
 6/60, I.R.-795. 
 
 One ton capacity air conditioners. SITEA, 27 
 Via Boldetti, Rome. NCIA. I.R.-22. 
 
 Air conditioning units for use in buses. 
 FRATELLI LAZZI, Via Mercandate, Florence. 
 WTD 4/7/54. I.R.-325. 
 
 Air conditioning equipment. ORINOCO S.r.l., 
 Viale Majno, 3, Milan. WTD 12/15/61. I.R.-277. 
 
 Refrigerator units. Ferfrigor S.r.l., ViaBriga- 
 ta Liguria, 73 r, Genoa. I.R.-623.* 
 
 Agency for industrial and home air conditioning 
 equipment. Giuliano Gallichi, Via S. Giacomo 24, 
 Naples. I.R.-544. 
 
 Agency for automatic coin operated vending ma- 
 chines. SALESMATIC S.A.S., Via F. Filzi, 2, 
 Milan. I.R.-539. 
 
 Agency for snow making machinery. S.T.A.E. 
 (Development of Tourism in Appenine Mountains), 
 Piazza Galileo, 6, Bologna. I.R.-530. 
 
 Agency for air conditioning systems. Dr. L. 
 Brafuca, Viale Beatrice D'Este 7, Milan. I.R.-84. 
 
 Seeks distributorship for air conditioning units. 
 Dream S.P.A., 34 Via Barberini, Rome. NCIA. 
 I.R.-ll. 
 
 359 Miscellaneous Machinery, Except Electrical 
 
 Line of machines for assembling screws and 
 rivets. Ball bearing assembly units also. Studio 
 Internazionale per l'Automazione, Via Papaciono, 
 Turin. NCIA. I.R.-590. 
 
 361 Electric Transmission and Distribution 
 Equipment 
 
 Modular standard mounting racks for electrical 
 panels. Societa Accomandita Semplice Di Griotto 
 & Co. (Car), Via Fratelli Villani 11, Regina Marg- 
 herita, Turin. I.R.-651.* 
 
 Agency for pneumatic, electrical, and electronic 
 instruments, as well as liquid flow measuring de- 
 vices. MAZZUCOTELLI, Via Giuba, 17, Milan. 
 I.R.-644. 
 
 Agency for electrical control panels and electric 
 apparatus for industrial automation systems. Dit- 
 ta Orsi Renato Impianti Elettrici Industriali, Via 
 Maragliano 6/1, Genoa. I.R.-622. 
 
 Agency for encoders, servo motors, tele and tape 
 printers, components for automatic controls, trans- 
 ducers, etc. Have production capacity to manu- 
 
 facture under license for U.S. firm. D.E.A. Digit- 
 al Electronic Automation, Corso Unione Sovietica 
 28, Turin. NCIA. I.R.-229. 
 
 362 Electrical Industrial Apparatus 
 
 Automatic devices for machine tools. Minganti, 
 Via Ferrarese 83, Bologna. WTD 7/62. I.R.-784. 
 
 Electromechanical apparatus, electrical welding 
 equipment, etc. F.C.F. — Finanziaria Commission- 
 aria Fiduciaria, Piazza Mignanelli, 3 Rome. NCIA. 
 I.R.-848.* 
 
 Electric interrupters, on-off timing and se- 
 quencing controls and contactors from 1 1/2-200 
 amps. Damiani Ciappi & C, Via A. Vannucci, 9, 
 Florence. I.R.-65. 
 
 Welding supplies. ITRI, Franco Layolo, Via 
 Palestro 2a, Milan. I.R.-70. 
 
 Importer with own service shop seeks additional 
 electric motor electric welding equipment lines. 
 Electrital S.R.L. Piazza Duca D'Aosta 8, Milan. 
 WTD 6/61. I.R.-173. 
 
 Agent for electronic measuring equipment seeks 
 compatible lines in aircraft industry. Europavia- 
 Italia, S.P.A., 12 Via Paisiello, Rome. WTD 6/62. 
 I.R.-161.* 
 
 Electromechanical apparatus for railway appli- 
 cation. Costruzioni Impianti Industraili Ing. Rober- 
 to Iezzi, 152 Via IV Novembre, Rome. NCIA. I.R.- 
 7. 
 
 Industrial process control instruments— agency 
 leading to licensing. Fantini & Cosmi, Via Mec- 
 enote 75, Milan. WTD 9/62. I.R.-684. 
 
 Automation equipment for industry. Guglielmino 
 Ing. G. & Figli, Via Madama Cristina 108, Turin. 
 I.R.-685. 
 
 Agency for specialized electronic apparatus and 
 instruments for industrial automation. Datacontrol 
 S.P.A., Via Bronzino, 13, Milan. I.R.-309.* 
 
 Agency for electrical motors for use in washing 
 machines and water pumps. EraldoBiglino& Figli, 
 Via Giovanni Costanzi, 1, Genoa. I.R.-621. 
 
 Electronic controls for gear cutting tools. SAMP 
 UTENSILI, Via Triumvirato 13, Florence. I.R.-300. 
 
 Agency for electrical control equipment. Elec- 
 tron S.P.A., (Montecatini), Via Ariberto, 3, Milan. 
 I.R.-349. 
 
 Electric motors 25 H.P. and up. Ing. Bonani 
 Officina Elettromeccanica, Marinelli di San Pan- 
 crazio (Parma). I.R.-557. 
 
 Electric motors. Licet di Ing. U. Pedretti, Via 
 Venaria 60/8, Turin. I.R.-399.* 
 
 Automatic controls for industrial uses. T.A.I., 
 Via Petrella, 21, Milan. I.R.-346.* 
 
 363 Household Appliances 
 
 Agency for heating equipment for home and in- 
 dustrial use. Giuliano Gallichi, Via S. Giacomo 24, 
 Naples. I.R.-544. 
 
 Agency for air conditioning equipment. Dott. 
 Vittorio Gatta, Via Depretis 5, Naples. I.R.-543. 
 
 21 
 
Home appliances— counter top gas, ranges, gar- 
 bage disposal units. Dream S.P.A, 34 Via Bar- 
 berini, Rome. NCIA, I.R.-ll. 
 
 Vacuum cleaners, steam irons, related house- 
 hold appliances. Intercoms, 96 Via Marco Polo, 
 Rome. NCIA. I.R.-19. 
 
 Washing machines, other household appliances 
 such as coffee grinders, vacuum cleaners. Michel- 
 angelo Spanio, 85 Via Acherusio, Rome. NCIA., 
 I.R.-5. 
 
 Household air conditioning units. PROPAGANDA 
 GAS, Via San Tomasso 24, Turin. WTD 6/22/60. 
 I.R.-576. 
 
 Exclusive agency for home air conditioning. 
 I.M.E.C.A. Industria Maglierie e Confezioni Affini, 
 Via Emilia Levante 142/144, Bologna. I.R. -331. 
 
 Discontinued models of refrigerators, washing 
 machines, radios and appliances. MELCHIONI, 
 Via Colletta, 39, Milan. I.R.-314. 
 
 365 Radio and Television Receiving Sets 
 
 Agency for radios, radiophonographs, television 
 sets and transistorized organs. Mastrobuono Bros 
 & Dr. S. A. Salzillo, Via Roma Raviscanina (Cas- 
 erta). NCIA. I.R.-47. 
 
 366 Communication Equipment 
 
 Traffic signalling equipment. Eltem— Elettronica 
 Telecomunicazioni Mediterranea S.P.A., 44 Via 
 della Conciliazione, Rome. NCIA. I.R.-31. 
 
 Microwave flexible wave guides— preferably 
 seamless agency. I P A— Industrial Products Agen- 
 cies, 160 Via Flaminia, Rome. WTD 2/62. I.R.- 
 165. 
 
 367 Electronic Components and Accessories 
 
 Electrical and mechanical components for auto- 
 mation in mechanical industries. Bassoli, Ing. 
 Fernando, Via P. Mancini 21, Turin. I.R. -748.* 
 
 Agency for electronic and electric equipment 
 and components. Sodema s.r.l., 8 Corso Duca 
 degli Abruzzi, Turin. I.R.-589. 
 
 Electronic components, measuring instruments 
 for laboratory and scientific purposes. Eltem- 
 Elettronica Telecomunicazioni Mediterranea 
 S.P.A., 44 Via della Conciliazione, Rome. NCIA. 
 I.R.-31. 
 
 Agency for electronic tubes and components. 
 S.F.E.R.A., S.r.l., 72 Via Asmara, Rome WTD 
 8/59. I.R.-134. 
 
 Selling organization for domestic and imported 
 electronic measuring and controlling instruments, 
 high vacuum equipment, rectifiers, pressure, tem- 
 perature, flow gauges seeks additional American 
 lines. E.T.A., Piazzetta Guastalla 15, Milan. I.R.- 
 130.* 
 
 Silicon diodes and other components for the manu- 
 facture of rectifiers from 10-6000 amp capacity for 
 car batteries, chargers, arc welding equipment; 
 leading to possible licensing arrangement. Societa 
 
 Impianti Manutenzioni Elettriche SIME, VIA A. Mic- 
 cinesi 6, Florence. WTD 11/59. I.R. -63* 
 
 Electronic components. Betron Industrie e 
 Ricerche Elettroniche S.P.A., Via Montebello 21, 
 Leghorn. I.R. -59. 
 
 369 Miscellaneous Electrical Machinery, Equip- 
 ment, and Supplies 
 
 Microstats for hospitals, related instruments. 
 Michelangelo Spanio, 85 Via Acherusio, Rome. 
 NCIA. I.R.-5. 
 
 371 Motor Vehicles and Motor Vehicle Equip- 
 ment 
 
 Automotive accessories. CIAT, Corso Sebast- 
 opoli 249, Turin. I.R. -564. 
 
 Oil seals and head gaskets. GALLINO, Via Torino 
 15, Regina Margherita (Turin). I.R. -319. 
 
 372 Aircraft and Parts 
 
 Aircraft parts and equipment. A. M. I. T. Ap- 
 parecchi Macchine Impianti Tecnici, ViaTarchetti, 
 1 Milan. I.R. -377. 
 
 American aircraft spare parts and accessories. 
 Consigliere Delegato Transair, C.soMatteotti— 10, 
 Milan. WTD 4/62. I.R. -121. 
 
 381 Engineering, Laboratory, and Scientific and 
 Research instruments and Associated Equip- 
 ment 
 
 Audio-visual teaching equipment synchronized 
 and sound slide projectors, educational color 
 photographs, teaching machines, etc. Scala, Is- 
 tituto Fotografico Editoriale, Via Ponte alle Mos- 
 se 138, Florence. I.R. -67.* 
 
 Agency for complete line of scientific equip- 
 ment for school laboratories. Forniture Sco- 
 lastiche di E. Dolezal, Via V. Foppa, 59, Milan. 
 I.R.-342. 
 
 Scientific instruments and equipment for in- 
 dustrial research laboratories, and schools. HEN- 
 RY COE & CLERICI, Via M.A. Colonna, 12, Milan. 
 I.R.-284. 
 
 Scientific instruments for petroleum and chemi- 
 cal companies. TUNINETTO, Via Michelangelo 4, 
 Turin. 1.R.-295. 
 
 Manufacturer of scales and automatic weighing 
 equipment seeks U.S. line of analytical scales and 
 balancing scales. The Autoscale (Berkel Italiana), 
 Via dei Giardini, 7, Milan. I.R. -340. 
 
 Apparatus for chemical, biological and research 
 laboratories. Laborchimica S.P.A. , Viale Monza 
 14, Milan. NCIA. I.R. -629. 
 
 382 Instruments for Measuring, Controlling, and 
 Indicating Physical Characteristics 
 
 Thermostats. Industrie Trentine Or landi S.P.A., 
 Piazza Bra, 28, Verona. NCIA. I.R. -386. 
 
 22 
 
Agency for electrical control equipment. ELEC- 
 TRON S.P.A., (Montecatini), Via Ariberto, 3, Milan. 
 I.R.-349. 
 
 Agency for instrumentation and control equip- 
 ment for use in chemical and petroleum plants. 
 EUROTECNICA S.P.A., Via Fabio Filzi, 2, Milan. 
 I.R.-324. 
 
 Agency for transducers used for industrial 
 measurements and analog-digital converters. 
 A.E.T. Applicazioni Ellettro Telefoniche, Via G. 
 Re 47, Turin. I.R.-571. 
 
 Humidity guages, automatic temperature regu- 
 lators. O.C.R.A.S., Corso Moncalieri 27B, Turin. 
 I.R.-752.* 
 
 Temperature control instruments for gasoline 
 pumps, meters, refineries and related items. 
 Giuseppe Castellazzo Lungo Bisagus Isbuna 34 
 Genoa. WTD 6/62. I.R.-812. 
 
 Manufacturer of thermometers, pressure gauges 
 seeks to represent similar bines. Nuova FIMA 
 Fabbrica Italiana Manometri Affini, Via C. Bat- 
 tisti, 45, Invorio (Novara) NCIA. I.R.-841.* 
 
 Temperature and pressure measuring instru- 
 ments. Dott. Ing. Americo Volpe, Viale Gran 
 Sasso 16, Milan. WTD 6/62. I.R.-78. 
 
 384 Surgical, Medical, and Dental Instruments 
 and Supplies 
 
 Manufacturer of absorbent cotton, bandages, hy- 
 gienic gloves etc. seeks agency for related items 
 to sell through his sales organization. Corman, 
 Via Rezia 1, Milan. WTD 10/60. I.R.-96.* 
 
 Image amplifier tubes for X-ray use. Ing. 
 BATTAGLIA-RANGONI, Via Savioli, 41, Bologna. 
 I.R.-336.* 
 
 Electric equipment for dental use. Caste Uini, 
 Via di Corticella 180, Bologna. I.R.-328. 
 
 386 Photographic Equipment and Supplies 
 
 Large distributor of photo supplies seeks agency 
 for American photographic supplies and equip- 
 ment particularly for industrial, scientific and 
 medical application. Also, portable cinema light. 
 Ropola S.A.S., Via Gianone 8-Turin. I.R.-186. 
 
 394 Toys, Amusement, Sporting and Athletic 
 Goods 
 
 Agency for toys. -.'SARI" S.P.A., Corso Re Um- 
 berto 64, Turin. I.R.-294. 
 
 396 Costume Jewelry, Costume Novelties, But- 
 tons, and Miscellaneous Notions 
 
 Costume jewelry and gift items. Agency. VIT- 
 TONE Guido, Via Marconi 15, Biella, Vercelli. 
 I.R.-579. 
 
 398 Miscellaneous Manufacturing Industries 
 
 Industrial filters. Costruzioni Meccaniche Dott. 
 Ing. Alessandro Malisardi S.A.S., Via Pacini, 
 44, Milan. I.R.-337. 
 
 Packaging materials and supplies. NEGRI, 
 Via Montecuccoli 6, Turin. I.R.-293. 
 
 Aluminum Christmas trees and ornaments. CA- 
 NONICA Giancarlo, Via Pietro Micca 10, Turin. 
 I.R.-317. 
 
 508 Machinery, and Equipment, and Supplies 
 
 Printers supplies for photoengravers and 
 Hthographers. Ditta Riti Concezio, 35, Via dei 
 delfini, Rome. NCIA. I.R.-32. 
 
 509 Miscellaneous Wholesalers 
 
 Non-ferrous metals scrap. Inteco, Via Ormea 
 41, Turin. I.R.-751. 
 
 Agency for manmade fiber and cotton waste. 
 A. Orlandi & C, Via Crocefisso, 6, Milan. I.R- 
 338.* 
 
 Agency for building materials, paints, varnishes, 
 and sealers. GAMNA, Sandro. Via Lorenzo 
 Martini 4, Turin. I.R.-398. 
 
 593 Antique Stores and Secondhand Stores 
 
 Books, prints, paintings, lithographs, antiques, 
 pertaining to Southern Italy. Ditta Casella— 
 Bookseller— 84, Piazza Municipio, Naples. I.R.- 
 149. 
 
 Stained glass windows, tapestries, painting re- 
 productions. Art Studio, Prof. Panigati, Via 
 della Signora 5, Milan. I.R.-100. 
 
 841 Museums and Art Galleries 
 
 Modern art works. L'ATTICO, Piazza diSpagna 
 20, Rome. NCIA. I.R.-604. 
 
 891 Engineering and Architectural Services 
 
 Seeks steel company or industrial consultant 
 firm to supply complete technical know how for a 
 modern steel fabricating plant and foundry. Ver- 
 non E. Di Mars, Via Manzoni, 120/A, Naples. 
 NCIA. I.R.-137. 
 
 IMPORTS 
 
 019 Miscellaneous Commercial Farms 
 
 Seeds and small garden plants. F.lliFranchi, 
 Via S. Bernardino, 120 Bergamo. NCIA. I.R.- 
 292.* 
 
 195 Small Arms 
 
 Manufacturer of advanced model automatic 12 
 caliber rifle seeks U.S. agent. Societa' Germano 
 Benzoni, Via G.B. Moroni, 98 Bergamo. I.R.-278.* 
 
 203 Canning and Preserving Fruits, Vegetables, 
 and Sea Foods 
 
 Canned tomato products, food specialities, pos- 
 sible joint venture. Montesanto, Via Romagnosi, 
 48 Piacenza. I.R.-560. 
 
 23 
 
Meat specialties, ham, salami, sausage. Ital- 
 salumi, Correggio (Reggio Emilia). I.R.-296. 
 
 Canned and fresh fruits, s.r.l. Ortofrutta Ital- 
 iana, 14, Via Ugo Bassi, Bologna. I.R.-531. 
 
 204 Grain Mill Products 
 
 Formula for health foods, bread, made from 
 grain. SALVE ALIMENTI, Via Riccardo Sineo 16, 
 Turin. NCIA. I.R.-849. 
 
 208 Beverage Industries 
 
 Manufacturer of two new types of vermouth seeks 
 U.S. agent. Aperitivi D'ltalia, Via Nazionale 156 
 Cuneo. I.R.-566.* 
 
 Fruit syrups, almond milk. Ditta HERVINGH 
 di Mario Carchedi, Vico Tofa, 21 Naples. I.R.- 
 142. 
 
 Full line of Italian wines. Enotria, Cooperativa, 
 Aprilia (Latina), I.R.-167. 
 
 211 Cigarettes 
 
 Will sell rights to new process chemical cigarette 
 filter. Harry WHITEFIELD, Via Bidone 19, Turin. 
 I.R.-850.* 
 
 221 Broad Woven Fabric Mills, Cotton 
 
 Cotton hankerchiefs. Apitexa S.P.A. Via Casati 
 31, Milan. NCIA. I.R.-127. 
 
 225 Knitting Mills 
 
 Manufacturer of knit bathing suits, . knit dress 
 wear seeks distributors for East Coast, West 
 Coast and Florida markets. DonatoFainiandFigli, 
 Via Pergolesi, 15, Milan. I.R.-35L* 
 
 Pure wool full fashioned knit outwear for women 
 and children. Leon S. Sassoon, Via G. Rossetti, 
 7/4 Milan. I.R.-344. 
 
 Men, women, and children's sweaters of wool, 
 cotton and synthetic fibers in medium price range. 
 Maglificio Adrien, Seriate (Bergamo). I.R.-372. 
 
 High quality knit outerwear. Maglificio Amiens, 
 Via Gervasi, 16 Piacenza. NCIA. I.R.-272. 
 
 Fine quality children's knit outerwear. Roby 
 di E. Blengihi, Via Garibaldi, Carru, Cuneo. I.R.- 
 580. 
 
 Manufacturer seeks U.S. distributor for men's, 
 ladies', children's fine outerwear. Maglificio Al- 
 pino, Calcio (Bergamo). I.R.-369. 
 
 229 Miscellaneous Textile Goods 
 
 Linen napkins and table cloths. Dr. Nino Pavia, 
 24 Via Paola, Rome. NCIA. I.R.-28. 
 
 Cotton and linen handkerchiefs and coverlets. 
 M.T.C. Manifattura Tessile Cotoniera, Via Nerino 
 5, Milan. I.R.-68. 
 
 Furniture fabrics, upholstering material. Fra- 
 telli Limonta, Costa Masnago (Como). I.R.-109. 
 
 230 Apparel and Other Finished Products Made 
 From Fabrics and Similar Materials 
 
 Ready made clothes, coats, raincoats, sports- 
 wear, including ski apparel. CONFEZIONI PAUL- 
 ATO, Gandino di Bergamo (Bergamo). I.R.-851. 
 
 233 Women's, Misses' and Juniors' Outerwear 
 
 . Medium priced ready made ladies' coats, suits, 
 dresses— distributor or wholesaler. Rosier, Piaz- 
 zale Accursio, 20 Milan. I.R.-282. 
 
 Manufacturer of men's and ladies' shirts seeks 
 U.S. shirtmaker to act as agent, eventually licens- 
 ing arrangement. Busfac, Albisola Superiore 
 (Savona). I.R.-627. 
 
 Quality line of maternity dresses. Europa 
 Industria Confezioni S.P.A., Via Capograsso, La- 
 tina, Rome. I.R.-247. 
 
 234 Women's, Misses', Children's, and Infants' 
 Under Garments 
 
 Knit underwear (wool, cotton, synthetic fiber, 
 and mixed) and synthetic fiber patented diaper. 
 Maglierificio Santo Dasso & Figli, Via Valsugarra 
 5, Genova-Pontedecimo. I.R.-834.* 
 
 236 Girls', Children's, and Infants' Outerwear 
 
 Fine quality knit outerwear. ROBY di E. Blengi- 
 ni, Via Garibaldi, Garru (Cuneo). I.R.-800. 
 
 Quality children's clothing. Europa Industrial 
 Confezioni S.P.A., Via Capograsso, Latina, Rome. 
 I.R.-247. 
 
 238 Miscellaneous Apparel and Accessories 
 
 Cotton gloves, knit and woven to buyer's speci- 
 fications. Guantificio V. Bonfanti, ViaS. Calocero, 
 2, Milan. NCIA. I.R.-373. 
 
 Cotton and plastic raincoats for men, women and 
 children. IN. CO. M. S.P.A., Via del Salsero 127, 
 Montecatini. I.R.-66. 
 
 239 Miscellaneous Fabricated Textile Products 
 
 Sails for yachts-- agent. Vele Mestron SRL, Via 
 Voltri 2, Genoa. I.R.-789. 
 
 Cotton towels and table cloths. Flli Avanzini 
 de Ger. S.P.A. , Via Nino Bixio, 2 Busto Arsizio 
 (Varese). I.R.-308. 
 
 243 Millwork, Veneer, Plywood, and Prefabri- 
 cated Structural Wood Products 
 
 High grade plywood. Felca Fabbrica Emiliana 
 Legnami Compensati Affini S.R.L., Poviglio (Reg- 
 gio Emilia). I.R.-291. 
 
 251 Household Furniture 
 
 Furniture, antique and copies. Mrs. Floranio 
 Bacigalupo, Corso Europa, 22, Milan. I.R.-645. 
 
 24 
 
Interior decorator with line of furniture, light- 
 ing devices, decorator fabrics seeks U.S. agent for 
 line. I.S.A., Ponte S. Pietro (Bergamo). I.R.-312.* 
 
 253 Public Building and Related Furniture 
 
 Aluminum and steel tube chairs, seats, tables, 
 etc. for hospital, school and institutional use. 
 Ambrosio, S.P.A., Via Chambery 45/51, Turin. 
 I.R.-586. 
 
 277 Greeting Card Manufacturing 
 
 Greeting cards— agency. S.C.I. A. Stabilimento 
 Cartotecnico Industrie Affini, Via Massenzio Masia, 
 3 Bologna. I.R.-326. 
 
 322 Glass and Glassware, Pressed or Blown 
 
 Ceramics, ornamental glass— buying agent. Mrs. 
 Floranio Bacigalupo, Cor so Europa, 22 Milan. 
 I.R.-645. 
 
 Decorative glassware, ceramics, giftware. Ente 
 Nazionale per l'Artigianato e le Piceole Industria, 
 San Sebastiano, 15 Genoa. I.R.-668.* 
 
 325 Structural Clay Products 
 
 Decorative hand made tile. Dott. Mario Scotto, 
 Ce.vi, Via 25 Luglio, Cava dei Tirreni, Naples. 
 I.R.-547. 
 
 Floor and wall tile— agency. Industria Ceramica 
 Vegia, Veggia (Reggio Emilia). I.R.-301. 
 
 279 Service Industries for the Printing Trade 325 Structural Clay Products 
 
 Custom printing of postcards, books, etc., using 
 customer's color transparencies; art work. Arti 
 Grafiche Matelli, Via Spartaco, 34 Milan. I.R.- 
 347. 
 
 281 Industrial Inorganic and Organic Chemicals 
 
 Specialized chemicals for industrial, marine and 
 building industries: sealers, grease removers, 
 anti-slip, waterproof cement, protective coatings, 
 etc. Inteco International Technical Company, Via 
 Boscovich, 14 Milan. I.R.-285.* 
 
 283 Drugs 
 
 Ethical drugs. Inverni & Delia Beffa, Via Ripa- 
 monti, 99 Milan. WTD Jan. 1959. I.R.-320. 
 
 287 Agricultural Chemicals 
 
 Pesticides, disinfectants, veterinary products 
 for poultry, etc. Guglielmo Pearson S.r.l., Via 
 Buranello 14, Genoa-Sampierdarena. I.R.-776.* 
 
 307 Miscellaneous Plastics Products 
 
 Plastic pipe for irrigation, pressure piping, 
 discharge. Tramat, Via Mantova 36, Turin. 
 I.R.-585.* 
 
 Decorated plastic laminates for home furnish- 
 ings. Steffenino Walter, Via Pinelli 1, Turin. 
 WTD 6/61. I.R.-650.* 
 
 Corrosion resistant valves up to 3 inches of 
 PVC and other plastics. T.I.L. S.P.A., Via della 
 Castagna 20A, Genoa-Guarto. I.R.-672. 
 
 314 Footwear, Except Rubber 
 
 High grade shoes. Vaccari Calzature, Villanova 
 di Castenaso, Bologna. I.R.-334. 
 
 314 Footwear 
 
 Manufacturer seeks American agent for ladies 
 shoes and bags. Calzaturificio Mamar, Via Miano 
 Agnano 219, Miano (Napoli) WTD Mar. 62, 1. R.- 144. 
 
 Hand decorated ceramic floor tile- stock or cus- 
 tom made. CE.VI, Via 25 Luglio, Cava dei Tir- 
 reni. NCIA. I.R.-43. 
 
 Handmade wall and floor tile. lean, Industria 
 Ceramica Artistiche Napoletane, Riviera di Chiaia, 
 127, Naples WTD Oct. 61, I.R.-150. 
 
 326 Pottery and Related Products 
 
 Chinaware, plain and decorated. Ceramica Besio 
 Corso Statuto, Mondovi, Cuneo. I.R.-396.* 
 
 326 Pottery and Related Products 
 
 Ceramics, porcelain. La Pineta, Torre del 
 Greco (Naples) I.R.-156. 
 
 Fancy ceramic liquor jugs; also vases, lamp- 
 bases, etc. Ceramica Di Cunardo, Cunardo Varese. 
 I.R.-107. 
 
 328 Cut Stone and Stone Products 
 
 Marble tile and flooring. Societa' Valtesse S.r.l., 
 Via XX Settembre, Bergamo. I.R.-368. 
 
 329 Abrasive, Asbestos, and Miscellaneous 
 Nonmetallic Mineral Products 
 
 Thermal insulation products, pipe covering, etc. 
 Officine Gazzetta, Luino (Varese). I.R.-322.* 
 
 332 Iron and Steel Foundries 
 
 Aluminum, bronze, zinc, lead castings, bushings, 
 can be furnished in chrome plate. Officine Fonderie 
 Cervati, Via Valle Canonica, 23, Brescia. I.R.- 
 375. 
 
 Steel (forged) flanges l/2"/16" diameter. Ball 
 bearing races l/2"/16" diameter. Bernardo Geni- 
 sio, Via Roma 86, Pont Canavese. I.R.-395. 
 
 336 Nonferrous Foundries 
 
 Steel molds for casting aluminum, magnesium and 
 zinc. Fonderie Emiliane S.P.A., Via Cairoli, 11, 
 Bologna. NCIA. I.R.-617. 
 
 25 
 
343 Heating Apparatus (Except Electric) and 
 Plumbing Fixtures 
 
 Home oil burners. Lamborghini, Pieve Dicienta, 
 Bologna. NCIA. I.R.-619. 
 
 344 Fabricated Structural Metal Products 
 
 Aluminum die- castings. Samma, Via Chivasso, 
 Cascine Vica, Rivoli, Turin. I.R.-573. 
 
 349 Miscellaneous Fabricated Metal Products 
 
 Manufacture of ball valves seeks U.S. agent. 
 Grondona S.P.A., Via Isocorte 15, Genoa. WTD 
 May 1962. I.R.-811.* 
 
 351 Engines and Turbines 
 
 Steam turbines, any pressure, any temperature. 
 Agent. Cantieri del Tirreno, Via Cipro 11, Genoa. 
 I.R.-666. 
 
 Air cooled one and two cylinder 7/25 H.P. 
 diesel motors for pumps, small boats, etc. Also 
 small generators. ORIA S.P.A., Via Emilia All* 
 Angelo 33, Reggio Emilia. I.R.-234. 
 
 Gasoline engines, 3/9 H.P. and 7/40 H.P. diesel 
 air-cooled engines for marine and agriculture use. 
 Lombardini F. I. M., Viale Regina Elena, 18, Reg- 
 gio Emilia. I.R.-330.* 
 
 352 Farm Machinery and Equipment 
 
 Fertilizer spreaders; distributor. Cenna & Co., 
 S.P.A., Via Torino 19, Crescentino, Vercelli. I.R.- 
 401. 
 
 Manufacture of wheat binders seeks U.S. distrib- 
 utor. Costruzioni B C S Motofalciatrici S.P.A., 
 Viale Masini, 161, Abbiategrasso (Milan). I.R.- 
 304.* 
 
 353 Construction, Mining, and Materials Han- 
 dling Machinery and Equipment 
 
 Factory lift trucks, bins. Agency. COMMER, 
 Via XX Settembre 69, Turin. I.R.-830. 
 
 Road sanding equupment, pulverizing machines. 
 Cenna & Co., S.P.A., Via Torino 19, Crescentino, 
 Vercelli. I.R.-401. 
 
 354 Metalworking Machinery and Equipment 
 
 Surface grinders. CAMUT, Via Antonelli 32, 
 Regina Margherita, Turin. WTD May 1959. I.R.- 
 750.* 
 
 Manufacture of drills, bits, taps, cutters, saws, 
 seeks U.S. agent. Nuova Utensileria Traliana- 
 Utensili Ansaldo, Via Merano 22, Genoa-Sestri. 
 I.R.-769. 
 
 Manufacturer of 2 types of radial arm drills— (1) 
 solid platform base, (2) on wheels with movable 
 platform base— seeks U.S. distributor. DIMER- 
 EREDI DIMER FORAPANI S.a.S., Via Asiago 49, 
 Turin. I.R.-818. 
 
 Agent for quality cutlery. Coltellerie Riunite 
 Di Caslino E. Maniago, Piazza S. Maria Delle 
 Grazie 1, Milan. I.R.-638.* 
 
 Agent for electric hand tools. ODORIC1-O.F.B., 
 via Carraci 69, Bologna. NCIA. I.R.-608.* 
 
 Taps, dies, drills, metal cutting tools. Challier, 
 ABIT Via Tallucchi 48, Turin. I.R.-591. 
 
 Radial arm drills— distributorship. Dimer- 
 Eredi Dimer Forapani S.A.S. , Via Asiago 49, Turin. 
 I.R.-569.* 
 
 Automatic dividing and engraving milling ma- 
 chine. Meccanica Angelo Taboni, Via Bagni 9, 
 Brescia. I.R.-365.* 
 
 Wire drawing machines, wire weaving looms, 
 gears for industrial purposes. S.A.M.P. S.P.A. 
 Meccanica di Precisione, Via della Zecca 1, 
 Bologna. I.R.-333.* 
 
 Welding machinery and supplies. RIVOIRA 
 S.P.A., Corso Belgio 107, Turin. I.R.-318.* 
 
 Metal cutting tools. SAVI, Via S. Maria Maz- 
 zarello 30/21, Turin. WTD April 1962. I.R.-315. 
 
 Boring machines— agency. Officine Gerutti, Pi- 
 azza Castello 13, Milan. I.R.-313.* 
 
 Heavy machine tools. Agency. Conti Luigi, 
 Malnate (Varese). I.R.-286.* 
 
 Grinding machines— agency. Zocca Gaetano, Pi- 
 azza Diaz, 7-Milano-l Via Paoli, 21— Camerlata 
 (Como). NCIA. I.R.-279.* 
 
 355 Special Industry Machinery, Except Metal- 
 working Machinery 
 
 Shoe making machinery. Sigma Costruzioni 
 Meccaniche, Via S. Giovanni N. 119, Vigevano 
 (Pavia). I.R.-636. 
 
 Machinery for manufacture of plastic leakproof 
 caps. R. D. Diana & Co., S.P.A., Via Buranello, 85r, 
 Genoa- Sampierdarena. I.R.-626. 
 
 Baking equipment. Antonello OrlandiS.P.A., Pi- 
 azza Bra 28, Verona. I.R.-374.* 
 
 Wine and oil processing equipment. Gianazza, 
 Legnano (Milan). I.R.-352.* 
 
 Agency for automatic packaging machinery. 
 Wrapmatic, Via della Guardia, 7, Bologna. I.R.- 
 335.* 
 
 Ice-cream making machinery. Piorvitalia, Via 
 Marchesi de Taddei, 3 Milan. I.R.-310.* 
 
 Tire repairing machinery. Corghi (Erminio) 
 Elettromeccanica, Correggio Emilia (Reggio Emi- 
 ka). I.R.-299,* 
 
 Agent for candy making machinery. Preci 
 Giovanni Officina Meccanica, Via D. Bianchini, 
 26, Bologna. I.R.-297.* 
 
 Agent for line of terrazzo tile making machinery. 
 Costruzioni Meccaniche Chiesa, Via Tortona, 32, 
 Milan. I.R.-270.* 
 
 Tire making machinery. Laudisa, Via Pasubio, 
 5, Parma. I.R.-271.* 
 
 Textile dyeing machines— wool, synthetics. 
 Agent. GHIACHINO G.G., Coggiola, Vercelli. I.R.- 
 655.* 
 
 26 
 
Drilling and bending machines for plastic sheet. 
 Antonio Guerra (Drag Import), Piazza Colombo 
 1/12, Genoa. LR.-777.* 
 
 Knitting and weaving machinery— agent. OF- 
 FICINE SAVIO & FIGLI, Via Udine, Pordenone 
 (Udine). NCIA. I.R.-778.* 
 
 Forming presses and brakes: Size #2 milling 
 machines; paper making machinery and ladles and 
 crucibles for handling molten steel. VerrinaS.P.A., 
 Via Prie 76, Genoa- Voltri. I.R.-647.* 
 
 Automatic and semi-automatic hydraulic copy 
 turning and profiling lathes— agency. SICME, Pi- 
 azza Martelli 7/8, Milan. NCIA. I.R.-648.* 
 
 Marble and stone cutting, sawing, polishing and 
 cleaning machinery. Also Tire Recapping ma- 
 chinery. Officine "Alpe" Rovereto, Rovereto. 
 NCIA. I.R.-772.* 
 
 Machinery for making asbestos pipe— 30" max 
 in 10/15 ft. lengths. Also would sell finished pipe. 
 OMPSA, Via de Bissone 1C, Genoa-Sestri. 
 I.R.-774.* 
 
 Automatic transfer machines for manufacturers 
 of 1/12 HP electric moto rs, an d simila r ele ctro/ 
 mechanical equipment. OEB Officine Ettore Bur- 
 alli S.R.L., Via Rosolino Pilo, 10-12, Florence. 
 I.R.-49. 
 
 Manufacturer of engraving, duplicating, copying 
 and milling machines seeks U.S. distributor. Mec- 
 caniche Arrigo Pecchioli, Via Scandicci 221, Flor- 
 ence. I.R.-62.* 
 
 Vacuum thermo forming machines for plastics, 
 fully automatic, semi-automatic or manually op- 
 erated. Vacuum Thermoforming, Via Stephenson 
 135, Milan. I.R.-774.* 
 
 356 General Industrial Machinery and Equipment 
 
 Steel flanges, ball bearings, and forged parts. 
 Bernardo Genisio, Via Roma 86, Pont Canavese. 
 I.R.-605. 
 
 Ball and roller bearing and transfer machines. 
 Agent. CIMAT, Corso Trapani 95, Turin. I.R.- 
 649.* 
 
 358 Service Industry Machines 
 
 Machinery for polishing and cleaning floors. Cas- 
 sani Carlo & Co. S.P.A., Besozzo (Varese). NCIA. 
 I.R.-383. 
 
 Agents for coin- operated drycleaning machinery 
 in California and Southern U.S. Fratelli Donini, 
 Via Croce Coperta, 6 Bologna. NCIA. I.R.-615.* 
 
 358 Service Industry Machines 
 
 Refrigerated bins for retail stores for fruit, 
 dairy products, etc. Pontiac Refrigerating Co., 
 Via Pontina, Km. 42,800, Aprilia (Latina) NCIA. 
 I.R.-21. 
 
 361 Electric Transmission and Distribution 
 Equipment 
 
 Manufacturer of electronic measuring and test- 
 ing equipment seeks American manufacturer to 
 sell Italian line in conjunction with U.S. line, lead- 
 ing possibly to joint venture. Lael, Via Pantel- 
 leria, 4, Milan. I.R.-223. 
 
 362 Electrical Industrial Apparatus 
 
 Electrical products including generators, con- 
 densors, transformers and pumps. A. Pellizzari 
 & Figli S.P.A., Via di Marchi, 2, Arzignano 
 (Venice). I.R.-354.* 
 
 363 Household Appliances 
 
 Electric shoe polishing machine for home use. 
 Fratelli Griner, Via Zanella, 41, Milan. I.R.-630. 
 
 Household electrical appliances. Industrie 
 Trentine Orlandi S.P.A., Piazza Bra, 28, Verona. 
 NCIA. I.R.-386. 
 
 365 Radio and Television Receiving Sets, Ex- 
 cept Communication Types 
 
 Radio and TV sets. F.I. M.I. Phonola, Via Mon- 
 tenapoleone, 10, Milan. WTD Jan. 7, 1959. I.R.- 
 306.* 
 
 369 Miscellaneous Electrical Machinery, Equip- 
 ment, and Supplies 
 
 Ignition coils. Ribam, S. Lazzero di Savena 
 (Bologna). NCIA. I.R.-607. 
 
 Buying agency for Christmas lighting decora- 
 tions. Mrs. Florania Bacigalupo, Corso Europa, 
 22, Milan. I.R.-645. 
 
 Horns. Elettromeccanica "GS" Di Ganna & 
 Sangiorgi, Via Garibaldi, 175, Casaleechio Di 
 Reno (Bologna). NCIA. I.R.-611. 
 
 Agency for high quality gear boxes. Guido Tag- 
 liabue S.P.A., Via Alghero, 18, Milan. I.R.-321.* 
 
 Oil seals and head gaskets. Gallino, Via Torino 
 15, Regina Margherita (Turin). I.R.-319. 
 
 Automobile testing equipment. Officine Elet- 
 tromeccaniche Copparesi "M.Z.", Copparo (Fer- 
 rara). I.R.-529. 
 
 373 Ship and Boat Building and Repairing 
 
 Wooden, plastic, aluminum pleasure boats. 
 Agent. Vele Mestron SRL, Via Voltri 2, Genoa. 
 I.R.-789. 
 
 381 Engineering, Laboratory, and Scientific 
 
 and Research Instruments and Associated 
 Equipment 
 
 Scales and automatic measuring devices for 
 granulated products. The Autoscale (Berkel Ital- 
 iana), Via dei Giardini, 7, Milan. I.R.-340. 
 
 27 
 
Agent for scientific apparatus. Vaschetti & 
 Grosso, Via Cavour 46, Turin. WTD 9/21/60. 
 I.R.-393.* 
 
 Industrial and sanitary research machinery— 
 autoclaves, stoves, thermostats, distillery ap- 
 paratus, etc. O.C.R.A.S., Corso Moncalieri 27B, 
 Turin. I.R.-752. 
 
 Plastics testing equipment, constant temperature 
 baths— agent, eventually license. Vaschetti & 
 Grosso, Via Cavour 46, Turin. NCIA. I.R.-700. 
 
 Thirty-five millimeter slides, filmstrips, with or 
 without recording of European scenes covering sub- 
 jects of educational and advertising nature. Custom 
 subjects available. Scale, Istituto Fotografico 
 Editoriale, Via Ponte alle Mosse 138, Florence. 
 I.R.-67.* 
 
 382 Instruments for Measuring, Controlling, and 
 Indicating Physical Characteristics 
 
 Agent for inexpensive gas detector. F. Bartolo- 
 mucci, Via Matteotti, 1, S. Donato Milanese (Mil- 
 an). I.R.-561. 
 
 Agent for new type calorimeter. Ing. Cherubino 
 Vandini, Via Vallescura 17, Bologna. I.R.-535. 
 
 Agent for line of specialized electromagnetic 
 test equipment. Industria Elettromeccanica Gir- 
 audi, Cisano Bergamasco (Bergamo). I.R.-276.* 
 
 384 Surgical, Medical, and Dental Instruments 
 and Supplies 
 
 Industrial gloves. Ilga, 76, Via Isonzo, Ancona. 
 NCIA. I.R.-36. 
 
 Dental equipment. Piorvitalia, Via Marchesi de 
 Taddei, 3, Milan. I.R.-310* 
 
 391 Jewelry, Silverware, and Plated Ware 
 
 Gold watch cases. Orotecnica, Via Albiroli, 16, 
 Bologna. NCIA. I.R.-550. 
 
 394 Toys, Amusement, Sporting and Athletic 
 Goods 
 
 Electric toy trains. Casadio Scambi e Binari in 
 "HO", Via Jacopo di Paolo 43, Bologna. I.R.-534.* 
 
 Agency for ski slope foundation material. Dott. 
 Pietro Acquaderni, Strada Maggiore, 94, Bologna. 
 I.R.-525.* 
 
 396 Costume Jewelry, Costume Novelties, But- 
 tons, and Miscellaneous Notions 
 
 Jewelry, cameos. 
 (Naples) I.R.-156. 
 
 La Pineta, Torre del Greco 
 
 398 Miscellaneous Manufacturing Industries 
 
 Medals, statues, necklaces. Argentarie Del 
 Canavese, Loranze, Ivrea. I.R.-397. 
 
 731 Advertising 
 
 Exporter- importer index seeks advertisers. 
 Pozzo Salviati Gros Monti S. P. A., Via Santa Teresa 
 3, Turin. I.R.-596. 
 
 Advertising firms to represent U.S. concerns in 
 sales promotion. Rassegna Del Commercio Es 
 tero-Enicomest, Via F. Filzi, 2, Milan. I.R.-339.* 
 
 739 Business Services, Not Elsewhere Classified 
 
 Research work in fields of magneto- hydrody- 
 namics, nuclear reactor calculations, applied phys- 
 ics. A.R.S. Applicazioni Ricerche Scientifiche, 
 Via Saldini, 18, Milan. I.R.-631.* 
 
 Patents or patent information in Italy or Switz- 
 erland. Ing. A. Racheli &Go., VialeS. Michele Del 
 Carso4, Milan. I.R.-281. 
 
 Public relations. International Public Relations 
 Service, Via chelini 33, Rome. I.R.-842.* 
 
 Inspection and testing of machine tools. STANI- 
 MUC, Via V. Vele 17, Turin. I.R.-732. 
 
 Market research, surveys, business consulta- 
 tion. The Economist Intelligence Unit Ltd.— 
 U.S.A.F., ViaManzoni 12, Milan. I.R.-120.* 
 
 Advertising and market research. J. Walter 
 Thompson S.r.l., Via Nomentana 299, Rome. I.R.- 
 
 841 Museums and Art Galleries 
 
 Oil paintings. Centaurus Film, 42 Via Sabazio, 
 Rome. NCIA. I.R.-12. 
 
 Oil paintings. Castelli Sirio, Via dei Lombardi, 
 4, Massa Lombarda (Ravenna). I.R.-552. 
 
 Artworks. L'Attico, Piazza diSpagna 20, Rome. 
 NCIA. I.R.-604.* 
 
 891 Engineering and Architectural Services 
 
 Architectural services for housing developments. 
 Dott. Luigi Orestano, 27 Via Giacinta Pezzana, 
 Rome. NCIA. I.R.-14. 
 
 Business consultant, specialized in Southern 
 Italy. International Public Relations, 18 Via Ofanto, 
 Rome. NCIA. I.R.-24. 
 
 28 
 
INVESTMENT OPPORTUNITIES 
 
 151 General Building Contractors 
 
 Building contractor experienced in constructing 
 shell homes sought as partner to build such homes 
 in Italy. Prof. Vittorio Ascione & Aw. Castel- 
 lani, Via dei Fiorentini 21, Naples. I.R.-542. 
 
 203 Canning and Preserving Foods 
 
 Canner of tomatoes, peas, green beans, and 
 fruits seeks similar U.S. firm to enter into a 
 joint venture to expand production in Italy. S.A. 
 Esperia, Massalombarda (Ravenna). I.R.-532. 
 
 Company engaged in the processing and canning 
 of fruit juices and jams is interested in a joint 
 venture to expand operation. FRAMBO, Via Ugo 
 Bassi, 15 Bologna. I.R.-210. 
 
 Vegetable cannery seeks joint venture with U.S. 
 firm to engage .in producing frozen foods. Con- 
 serve Alimentari Pantano, 8 Via Delia Selva, 
 Bologna. I.R.-245. 
 
 207 Confectionery and Related Products 
 
 Manufacturer of fruit candies seeks joint venture 
 partner to process cherries and nuts to be used 
 in making candies. Giuso Guido P. P. Azioni, 
 Acqui Terme, Alessandria. I.R.-568. 
 
 208 Beverage Industries 
 
 License sought for the production of soft drinks. 
 Fiory Pietro, Via Massena 44, Turin. I.R.-745. 
 
 221 Broad Woven Fabrics 
 
 Tablecloth manufacturer seeks license from 
 spinning and weaving firm to expand products line. 
 Cotonificio Poss, Via S. Andrea, 2, Milano. I.R.- 
 225. 
 
 228-282, Yarn Mills and Plastics Materials 
 
 Manufacturer of plastic yarns and laminates 
 seeks license for the production of metallized 
 plastic yarns, and pressure sensitive tapes. 
 Seal Pruf Italiana, Via Milleponti 19, Turin. I.R.- 
 707. 
 
 264 Converted Papers 
 
 Producer of corrugated paper and cardboard 
 seeks joint venture with U.S. firm in similar 
 business. Demalena, Via M. Gioia, 41, Milan. 
 I.R.-249. 
 
 275 Commercial Printing 
 
 Printing and binding firm, a producer of calen- 
 dars, and art publishing, seeks a joint venture with 
 publishing or printing firms. Istituto Italiano D- 
 Arti Grafiche, Bergamo. I.R.-196. 
 
 281 Industrial Chemicals 
 
 Manufacturer of mannite, mannitol and lactic 
 acid seeks license to make sorbitol and mannitol. 
 Firm will also consider joint venture. Fratelli 
 Dufour S.p.A., Via Borzoli 11, Genoa-Vorzoli. 
 I.R.-833. 
 
 283 Drugs 
 
 Manufacturer of medicinal and pharmaceutical 
 products wants license to make U.S. drug and 
 pharmaceutical items. Societa' ZamaS.P.A., Via 
 Nazionale Appia, 74, Casagiove (Caserta). I.R.- 
 158. 
 
 License to produce pharmaceutical products 
 sought by manufacturer of medicinal specialties. 
 Istituto "Serafino Belfanti," Via Darwin, 20, 
 Milan. I.R.-216. 
 
 Pharmaceutical firm seeks license for the pro- 
 duction of glycene, papaverine, lysine, and hysti- 
 dine. Istituto Farmacblogico Lombardo, Via 
 Cosenza, 5 Milan. I.R.-231. 
 
 Laboratory engaged in organic synthesis and 
 producing basic raw materials used in drugs de- 
 sires cross -licensing arrangment with similar 
 U.S. firm. Istituto Franco Tosi, Via L. De 
 Breme, 26, Milan. I.R.-92. 
 
 Pharmaceutical manufacturer seeks license to 
 produce veterinary products and feed additives. 
 Yatros Farmaceutica, Via San Ottavo 54, Turin. 
 I.R.-734. 
 
 Producer of pharmaceuticals seeks joint venture 
 with U.S. firm in similar line of business. G. B. 
 Panzera, Via F. Ferruccio 22, Milan. I.R.-90. 
 
 284 Cosmetics 
 
 Cosmetics manufacturer wants to have its prod- 
 ucts produced in the U.S. and offer license or joint 
 venture arrangement to American firm. ARLEM, 
 Via Cosseria 9, Turin. I.R.-205. 
 
 284, 287 Cleaning Preparations, Insecticides 
 
 Manufacturer of household cleaners and in- 
 secticides seeks joint venture to expand its opera- 
 tions. Razzo S.p.A., Via Stalingrado 9, Bologna. 
 I.R.-240. 
 
 29 
 
285 Paints 
 
 Paint manufacturer seeks joint venture or li- 
 censing arrangement to produce U.S. industrial, 
 marine, and house paints. Brava S.p.A., Via M. 
 Duranzo 1/7, Genoa. I.R.-667. 
 
 Manufacturer of all types of paints seeks license 
 to produce illuminated paints. Colorificio San- 
 marinese, Repubblica di S. Marino I.R.-613. 
 
 295 Roofing Materials 
 
 Chemical firm seeks license to manufacture 
 roof- coatings. Aldbo, Strada Pantassi 7, San Am- 
 brogio, Turin. I.R.-688. 
 
 306 Fabricated Rubber Products 
 
 Manufacturer of soft rubber products seeks 
 cross- licensing agreement with similar U.S. firm. 
 A.G.E.S., Via Andorno 40, Turin. I.R.-594. 
 
 Manufacturer of high pressure hose seeks li- 
 censing agreement with similar U.S. firm. GUSI 
 Fabbrica Articoli Gomma, Via Asiago, 45, Milan. 
 I.R.-220. 
 
 307 Plastics Products 
 
 Plastic manufacturer seeks U.S. firm to manu- 
 facture its special type U.S. patented plastic bottle 
 cap under license. Gianco Officina Meccanica, 
 Correggio Emilia (Florence). I.R.-208. 
 
 325 Structural Clay Products 
 
 Manufacturer of reinforced concrete prefabri- 
 cated tubes, pipes, and other items seeks cross- 
 licensing arrangement with similar U.S. manu- 
 facturer. Volte Sottili S.p.A., Via Larga 19, Milan. 
 I.R.-233. 
 
 331 Steel Works 
 
 Manufacturer of high speed and stainless steel 
 with electric forging and melting facilities seeks 
 steel making license from U.S. firm in same 
 business. Officine Metallurgiche di Pont ST. Mar- 
 tin S.p.A., Via Alberto Mario 6, Milan. I.R.-131. 
 
 332 Foundries 
 
 Manufacturer of molds for casting steel wants 
 to license U.S. firms to use its patented molds 
 which offer long life due to special construction, 
 Laboratorio Chimico Orci, Via A. da Rosciate, 28, 
 Bergamo. 1.R.-260. 
 
 Manufacturer of large construction machinery 
 seeks technical assistance from a steel company 
 to build and operate a new steel foundry. Loro 
 & Parisini S.p.A., Via Sabona 129, Milan. I.R.-82. 
 
 341 Metal Cans 
 
 License from firm having experience in modern 
 metal can making processes sought by manu- 
 
 facture of tin cans to expand production. Fratelli 
 Pagani, Via Belfiore, 46 Lecco (Como). I.R.-258. 
 
 342 General Hardware 
 
 Manufacturer of davits and pulleys for rescue 
 craft (boat, ships) wants to make similar U.S. 
 equipment. Officine Gennaro, Genova Risarolo, 
 P.O. Box 100, Genoa. I.R.-680. 
 
 Manufacturer of safety devices including locks 
 for automobiles seeks U.S. firm to produce its 
 locks under a licensing agreement. Francesco 
 Perino S.p.A., ViaGallino55, Genova- Pontedecimo. 
 I.R.-835. 
 
 343 Plumbing Fixtures 
 
 Manufacturer offers a license for the production 
 of its flexible copper alloy tubing for water con- 
 nections in bathrooms. It seeks licenses for pro- 
 duction of thermostatic or membrane flow controls. 
 Tubiflex, Via Monteponi 26, Turin. I.R.-567. 
 
 351 Engines 
 
 Electric motor manufacturer seeks license to 
 produce axial air gap motors of fractional horse- 
 power having 1450 and 2800 rpm. Valentini Elet- 
 tromeccanica, Via G. Ferraris, 15, Gallarate (Va- 
 rese). I.R.-218. 
 
 Manufacturer of small diesel air-cooled motors 
 wants to license U.S firms to make its motors. 
 They are from 7 to 25 H.P. and have one vertical 
 cylinder. ORIA S.p.A., Via Emilia AH' Angelo 
 33, Reggio, Emilia. I.R.-234. 
 
 353 Construction and Materials Handling 
 Equipment 
 
 Manufacturer of food handling machinery, mo- 
 tors, rolls for steel mills and gear boxes seeks 
 license to make a mobile hydraulic lift with a 
 capacity up to 6 or 7 tons. MaboS.N.C, Via L. 
 Villa, 7-11, Fiorenzuola D'Arda (Piacenza). I.R.- 
 635. 
 
 Manufacturer offers license on automatic brake 
 for use on large cranes, hoists, and other indus- 
 trial equipment. Chiolerio, Corso Stati Uniti 35, 
 Turin. I.R.-570. 
 
 Manufacturer of lift and platform trucks wants 
 joint venture or license arrangement with U.S. 
 firm in similar business. CostruzioniMeccaniche, 
 Via Voli 11, Turin. I.R.-206. 
 
 Manufacturer of railway cars and electric and 
 diesel locomotives seeks license to produce con- 
 tinuous conveyors for coal, minerals, and other 
 materials. Reggio Emilia. I.R. -242. 
 
 Firm engaged in making vibrators for general 
 industrial use seeks cross- licensing agreement 
 with U.S. firm in similar business. Venanzetti 
 Bibrazioni S.p.A., Via Lazzaretto, 3, Milan. I.R.- 
 197. 
 
 30 
 
Construction machinery manufacturer seeks li- 
 cense to make similar U.S. machinery. I.C.O.M., 
 Via Compegna 19, Naples. I.R.-159. 
 
 A designer of a fully automatic parking garage 
 with one system now in operation wants to license 
 the production of its garages in the U.S. Dott. Ing. 
 Nanussi & Dott. Ing. Ferrario, Casella Postale 
 1047, Genoa. I.R.-743. 
 
 License is sought for the production of auto- 
 matic material handling equipment for use in steel 
 plants; especially, ore preparation, weighing, and 
 classification equipment for sinter plants. Officine 
 Mechaniche di Savona, Piazza della Vittoria 10, 
 Genoa. I.R.-652. 
 
 354 Metalworking Machinery and Equipment 
 
 Producer of flame hardening and cutting torches, 
 and other welding equipment seeks license to 
 make similar U.S. equipment. Saldotecnica di 
 Primo Verna, Via Bombrini 34 R, Genoa Sampier- 
 darena. I.R.-711. 
 
 Miscellaneous industrial equipment manufac- 
 turer seeks license to produce mechanical and hy- 
 draulic presses of medium tonnage. C.R.F. S.p.A., 
 Via delle Orsole, 4 bis, Milan. I.R.-248. 
 
 Manufacturer of presses and shears seeks a 
 joint venture with firm in similar business. Of- 
 ficine Romildo Mariani, Via Milano, 23, Seregno. 
 I.R.-195. : 
 
 Manufacturer of wire drawing, nail making, and 
 cable producing machines seeks license to make 
 similar U.S machinery. Mater Ferri S.A., Watt 
 37, Milan. I.R.-114. 
 
 Manufacturer of machine tools for shipyards, 
 and automobile, motorcycle, and tractor production 
 seeks a joint venture partner for the production of 
 its tools in the U.S. Officine Meccaniche & Fon- 
 derie Napoletane, Via B. Brin, 69, Naples. I.R.- 
 163. 
 
 Manufacturer of steel castings seeks joint ven- 
 ture to engage in making machine tools using 
 castings from its foundry. Ceretti Iganzio, Corso 
 Duca degli Abruzzi 21, Turin. I.R.-228. 
 
 355 Special Industrial Machinery 
 
 Packaging machinery manufacturer wants to 
 build U.S. type machinery under license. Inter- 
 national Technical Co., Via Boscovich, 14, Milan. 
 I.R.-285. 
 
 Manufacturer of equipment for chemical plants 
 seeks license to make similar U.S. machinery. 
 Comtea, Carate Brianza. I.R.-217. 
 
 Bakery equipment manufacturer wants license 
 to produce highly automated machinery. Ing. Polin, 
 Via Dell' Industria, 3 Verona. I.R.-269. 
 
 Manufacturer of machinery for chemical and 
 drug industries wants joint venture with U.S. firm 
 in same business. Dott. Aldo Augusto Bonapace, 
 Via Conova 6, Milan. I.R.-170. 
 
 Manufacturer of stainless steel equipment for 
 the pharmaceutical industry seeks cross- licensing 
 
 agreement for the production of stainless steel 
 mixing, sterilizing and other equipment. Olsa 
 S.p.A., Via Lovanio 6, Milan. I.R.-194. 
 
 356 General Industrial Equipment 
 
 Hydraulic press and air compressor manufac- 
 turer seeks license to make air compressors over 
 500 c.f.m., large mechanical presses, and very 
 special types of electric motors. Societe Eman- 
 uel, Via Tommaso Grossi, 18, Turin. I.R.-749. 
 
 356 General Industrial Machinery 
 
 Manufacturer seeks U.S. firm to produce its 
 electric furnaces under license. Metalsider & 
 Acciaierie Solbiate Arno, Via A. Mario 6, Milan. 
 I.R.-128. 
 
 Manufacturer of pest control machinery seeks 
 joint venture with firm in same or similar busi- 
 ness. La Chimica Industriale, Via G. Cagliero. 
 4 Milan. I.R.-232. 
 
 361 Electric Transmission Equipment 
 
 Control panel manufacturer seeks license to 
 make electric panels and relays. Orlandi, Via 
 Centrotrecento, 19 Bologna. I.R.-562. 
 
 Firm in the field of thermoelectricity seeks 
 cross- licensing agreement with small U.S. com- 
 pany engaged in research in thermol electricity 
 for thermal conversions. Semel S.p.A., Via 
 Barozzi, 3 Milan. I.R.-221. 
 
 363 Household Appliances 
 
 Manufacturer of electric meatmincers, band 
 bone- saws, bread and cheese graters, coffee 
 grinders, small ovens and toasters wants U.S. 
 firm to manufacture its products under license. 
 C O S M O S, Via Serena, 1 Bologna. I.R.-211. 
 
 Home appliances manufacturer seeks joint ven- 
 ture or licensing arrangement to make U.S. ap- 
 pliances. Ambra Societe per Azioni, Via Foligno 
 88, Turin. I.R.-587. 
 
 366 Communication Equipment 
 
 Manufacturer of telephone equipment, switch- 
 boards, and intercommunication systems seeks 
 cross- licensing agreement with U.S. communica- 
 tion equipment firm. Urmet, Via Sagra S. Mi- 
 chele 55, Turin. I.R.-203. 
 
 367 Electric Components 
 
 Manufacturer of TV and other electronic com- 
 ponents seeks license for the production of gen- 
 eral purposes and special relays. Societa per 
 lTndustria Elettrotecnica S.p.A.. Via Dei Della 
 Robbia, 76 Florence. I.R.-64. 
 
 372 Aircraft and Parts 
 
 Aircraft components manufacturer seeks li- 
 censing agreements with U.S. aircraft, aircraft 
 
 3? 
 
components manufacturers. Euromac, Pente S. 
 Pertro. I.R.-259. 
 
 373 Ship and Boat Building 
 
 Manufacturer of fiberglass pleasure boats wants 
 joint venture with U.S. manufacturer of small 
 fiberglass boats. American Boats Co., Corso 
 Chieti 19, Turin, I.R.-595. 
 
 382 Measuring Instruments 
 
 Automobile testing equipment manufacturer de- 
 sires cross- licensing arrangement with firm in 
 same line of business. Officine Elettromeccaniche 
 Copparesi "M.Z.," Copparo (Ferrara). I.R.-529. 
 
 382 Control Instruments 
 
 Manufacturer of scientific apparatus seeks 
 cross -licensing arrangement to produce test equip- 
 ment for plastics, rubber, and other materials. 
 
 Vaschetti & Grosso Via Cavour 46, Turin. I.R.- 
 700. 
 
 Cross- licensing agreement for producing auto- 
 matic telephone and electric cables for testing 
 equipment sought by manufacturer of similar 
 equipment. Trucco F., Via S. Santarosa. I.R.-710. 
 
 384 Medical Supplies 
 
 Manufacturer of chemical products seeks license 
 or joint venture for the production of adhesive 
 tapes. ICIR, Strada Antica di Collegne 225, Turin. 
 I.R.-227. 
 
 399 Miscellaneous Manufacturing 
 
 Manufacturer of light weight, flame proof ther- 
 mal and acoustical material made from rice 
 husks offers license or joint venture arrangements 
 for U.S. production. Giuseppe Bonaldi, Zogno 
 (Bergamo) I.R.-261. 
 
 42368 — U.S.Dept.of Comm — DC — 1963 
 
 32 
 
PENN STATE UNIVERSITY LIBRARIES 
 
 ADDDD71EflflTSb 
 
 growing 
 
 Department 
 of Commerce 
 Washington 25 
 
 will bed pleasure 
 for the U.S. busi- 
 nessman who 
 looks ahead to 
 the world mar- 
 
 kets of tomorrow 
 through trade 
 missions trade 
 centers and 
 trade fairs