alls LEMENT TO International Commerce SELL CONSUMER PRODUCTS T-l IN r ranee OF COMMERCE PU A SUPPLEMENT TO International Commerce ... the weekly news magazine for world traders published by the Bureau of International Commerce and sold by the Superintendent of Documents, U.S. Government Printing Office, Washing- ton, D.C. 20402, and by Department of Commerce Field Offices for $16 a year. 1963 TRADE MISSION TO i ranee DEPARTMENT OF COMMERCE PU U.S. DEPARTMENT OF COMMERCE Luther H. Hodges, Secretary BUREAU OF INTERNATIONAL COMMERCE Eugene M. Braderman, Director For sale by the U.S. Department of Commerce, Washington, D. C. 20230, and its Field Offices Price 25 cents Members of U.S. Consumer Goods Trade Mission to France: JOSEPH A. MACK, Mission Director Deputy Director, Office of Field Services, U. S. Department of Commerce. PIERRE B. CLEMENCEAU President Grunewald Music Company New Orleans, La. JERRY MARKS President Lin-Brook Builders Hardware, Inc. Anaheim, Calif. RAY W. CLINE Executive Vice President Belk's Department Store Concord, N.C. JOSEPH F. McNULTY Manager, Export Division Stedman Manufacturing Co. Asheboro, N. C. JULIEN ELFENBEIN Consultant Haire Publishing Company New York, N. Y. H. G. SELFRIDGE Quality Control Manager Sears Roebuck & Co. New York, N. Y. NORRIS A. LYNCH, Trade Development Officer International Activities Specialist, Office of Chemicals &Con- sumer Products, Business and Defense Services Administra- tion, U. S. Department of Commerce. Consumer goods wanted Stronger U.S. sales effort can increase exports to France MISSION DIRECTO By JOSEPH A. MACK France offers a thriving and attractive marketplace for U.S. manufacturers of a wide range of consumer and other goods. The U.S. Con- sumer Goods Trade Mission, which has just returned from a month's visit to the land of the fleur-de- lis, reports that with strong and rising de- mands for foreign goods, prospects are favorable for an increase in French pur- chases from the United States. To achieve this expansion, however, U.S. firms will have to strengthen their sales efforts in a market which is becoming more highly competitive. Vigorous French economic growth, marked by an annual increase in gross national product of about 5%, has pro- duced new high levels in output, foreign trade, retail sales, and advances in basic industries. French industrialists and distributors are showing a growing interest in latest U.S. developments in technological re- search on new products and processes and are seeking connections with US. firms to purchase from them on their own ac- count, represent them on an exclusive basis, enter into licensing or joint enter- prise arrangements, or invest in industrial enterprises in the United States. Consumer interest grows The French Government during the past several years has taken steps to liberalize its trade policies. Restrictions have been removed from most industrial and consumer products. In addition, French consumers have a growing in- terest in new developments in U.S. con- sumer products and a desire to acquire such products. The substantial gain in French living standards, the rise in per capita income, and the sustained growth in the economy over the past several years all augur well for expansion of the con- sumer goods market where U.S. exports to France have been rather limited. U.S. exports to France in 1962 amounted to $585.4 million, an increase over the previous year of $20.5 million. HARD AT WORK: Mission member Ray Cline (right) talks with Paris businessman; the U.S. Mission, which held 443 such interviews in France, has since received nearly 200 inquiries from French firms. U.S. imports from France last year totaled $428.4 million, a drop of $7.1 million from 1961. The United States in 1962 was the sec- ond most important supplier to France, furnishing 13% of total French imports. Although the 1962 dollar volume of U.S. exports to France was up. the U.S rela- tive share of expanding French imports has been declining — 15% in 1960, 14% in 1961 — with an increased share going to Common Market countries. Mission presents BP's Though designated as a Consumer Goods Mission, the trade group took many Business Proposals submitted by U.S. firms covering industrial products, electronic and electrical goods, pharma- ceuticals and chemicals, automotive sup- plies, accessories, and components, as well as requests for licensing arrangements, joint-venture proposals, and sale of French products in the United States. In discussions with French business- men, the Mission found a variety of U.S. products for which the French desired connections. Throughout interviews and meetings, there was an over-riding interest in detailed discussions on specific phases of U.S. industrial developments, products, and processes, and in new and standard types of consumer goods, all indicating an almost insatiable demand for infor- mation on what is going on commercially in the United States. The Mission sought out and reported opportunities for increased U.S. exports to France. Additional information on many of the opportunities are available in reports submitted by the U.S. Em- bassy and Consulates in France to the Commerce Department. The Depart- ment's Field Offices are prepared to assist U.S. firms in using this information ef- fectively. Opportunities for consumer goods, ap- propriate distribution channels, sales methods, competitive conditions, and other factors important in gaging the prospects for increased sales by U.S. firms are covered by other articles in this report. The judgments arrived at by the business members of the Mission, who have had long experience in retail trade in the United States, the views expressed, and the conclusions reached were based on visits to large department stores, su- permarkets, and small specialty shops. Discussions with top management and buyers, sales personnel, advertising spe- cialists, and others gave excellent insight into current retail practices and demands. In addition. 443 businessmen who called on the Mission were interviewed. Consumer goods popular The interviews revealed interest in many specific products which hold prom- ise for increased U.S. exports to France. A great variety of consumer goods are popular. Garden and other tools, small home appliances, housewares, hardware- of all types, toys, giftware and novelties, sporting and light-weight and compact camping equipment, and pleasure boats all were discussed with French business- men. Rising income, increased leisure time, and the French love of aquatic ac- tivities particularly point toward success in efforts to increase sales of pleasure boats. There is a large building program in France. Interviews revealed that many types of paneling and molding, both for interior and exterior finishes, are popu- lar. In addition, specialty lumbers, paints, electric fixtures, and other construction materials have a potential market there. Pharmaceutical products The French exhibited considerable in- terest in pharmaceutical products. Be- cause of complications of French phar- maceutical regulations, many firms would like to produce under a U.S. license. Also of interest are specialty products which could be packaged in aerosol cans — for example, disinfectants, hair sprays, waxes, paints. Interest was expressed in raw mate- rials for the plastics industry and spe- cialty oils for demulsifying. Processed and packaged food presents a potentially important area for increased U.S. exports. A number of French busi- nessmen expressed a strong desire to ob- tain canned foods, both fruits and vege- tables. Machinery In machinery, both light and indus- trial, certain areas sho uld be considered. There is a desire in France for recondi- tioned public works equipment. Also, numerous businessmen expressed interest in representing and/ or manufacturing under license home and office room air conditioners; others, central home heat- ing equipment. Specialty small agricultural equipment such as rotary tillers and fertilizer sprays are popular. These items normally must not compete with products now produced in France, but rather should complement locally produced equipment. Many of the newer U.S. small agricultural machines could be popular. Special attention should be called to the market for coin-operated vending machines of all types. Self-service and coin-vended merchandise is becoming more and more popular. One can find such machines in the developing super- markets, well-established Paris depart- ment stores, train and air terminals. Coin- operated commercial washing and drying machines appear to have a good poten- tial. U.S. firms which are first in the qual- ity of their products should not let this market go unchallenged. Mission statistics Itinerary Operated in 3 French cities: Bor- deaux, Marseille and Paris. Interviews Conducted 443 individual con- sultations with French business- men and visited 15 retail stores. Business proposals Presented 695 business proposals submitted by U.S. firms. a. French businessmen showed genuine interest in 414 BPs, and b. 885 separate contacts were started between French and American firms as a result of the BPs. c. 216 additional specific trade opportunities were developed and are being disseminated to U.S. indus- try. (See the Trade Oppor- tunities section in this issue.) d. 190 written inquiries from French firms were received which have resulted in some 600 separate contacts be- tween appropriate U.S. and French firms as a result of post-Mission follow-up work. The written inquiries were received after the Mission concluded its visits. U.S. in forward position for selling electronic organs As French people like American innovations, suppliers should exhibit instruments at fairs By PIERRE B. CLEMENCEAU France is manufacturing the finest in reed and woodwind musical instruments, which find a ready market in the United States; on the other hand, the United States has developed a new and unique field — that of elec- tronic organs. We should see to it that the French people, so fond of American innovation, look to us for business. After a thorough investigation and many interviews with potential custom- ers, music retailers, distributors, pastors, music teachers, and organists, I feel that electronic organs are largely unknown or misjudged in France and that prospects are good for substantial business. For the French people, not yet accus- tomed to home organs, an organ is a church organ. For the French people, a church organ is a pipe organ or an elec- tric harmonium. In many churches the pipe organs are worn out; the cost of re- pairs is high, and the churches are forced to buy electric (not electronic) harmon- iums. The organ to present to the French public should have, first, what I call a "sacred" sound; the necessary stops; mix- tures; blend of tones — the reeds, the brass, the string, some percussion and sustain; double keyboard; and a pedal board close to the American Guild of Or- ganists classic concave pedal board. Only when these models are demonstrated and approved by the clergy and the public will the electronic organ for home use come into the picture! Consider price The church models need not be expen- sive, but certainly should not be cheap ones. The people interviewed considered prices in the range of $2,000 to $5,000 as reasonable prices for church organs. To penetrate the French market, US. firms should send literature with specifi- cations and descriptions to churches, to the high clergy (irrespective of denom- ination), and to organists. Advertising in the specialized religious magazines and papers is important. Church models should also be shown through the media of the Salon des Arts Menagers, the Foire de Paris, and the Foire de Lyon. Dis- tributors, dealers, and teachers, special- ized in the field of music, should be in- vited to see, hear, and play the instru- ments. Adequate demonstrations by well- trained salesmen organists should be at hand. Looking for U.S. goods Mission members, visiting Paris, Mar- seille, and Bordeaux, conferred with well- informed industrialists, merchants, for- eign traders, bankers, trade association executives, and publishers. America is still a vast center of attraction for French businessmen. Many of them are looking for U.S. consumer items and for new and streamlined products for home and per- sonal use. French businessmen are interested in and knowledgeable about commercial de- velopments in the United States as a result of visits of many American busi- nessmen to France, use of trade maga- zines, efforts of such organizations as the American Chamber of Commerce in France, and trade promotion efforts of the U.S. Embassy and Consulates. Many prospects The interviews disclosed many good prospects for short-term business, and others which will take some time to de- velop. Many U.S. manufacturers will re- ceive inquiries as the result of interview conducted by the Mission, and it is im- portant that exporters handle these offers with persistent determination if they want to succeed. U.S. goods popular in France but suppliers have scarcely scratched surface of market Representation and contact are keys to sales; department stores offer good medium for introducing new products By RAY W. CLINE That U.S. merchandise is popular with the French is apparent from various ob- servations and conversations of the Trade Mission members with French busi- nessmen and con- DEPARTMENT STORE sumers. In visits to large as well as to small department stores, however, the Mis- sion became aware that U.S. suppliers of consumer prod- ucts have barely gone beyond the surface of this market. One need only walk down the Boule- vard Haussmann in Paris or the main streets of Bordeaux and Marseille and see shoppers crowding into the depart- ment stores to appreciate the size of the market. Moreover, this is a buying mar- ket. The counters are packed with prod- ucts, and customers stand eagerly await- ing their turn to try on a dress, to buy a suit or dishes, to purchase a toy, or to acquire a new television set. Little real sales effort It seems likely that the reason more American goods are not seen in the shops is that U.S. manufacturers have not made a real effort to sell in the French market. Continued' strength is anticipated for France's economy in the foreseeable fu- ture. This may be an opening wedge for price advances in many areas, somewhat threatening the price stability which has characterized the country in the past few years. The resulting pressure on costs may well affect the international competitive position of certain U.S. goods in this marketplace. The French businessman has an inter- est in U.S. products but finds it difficult to get information about prices, quality, design, delivery, terms. U.S. firms seldom call on French businessmen. Many times, orders are not placed or no reorders tol- low initial shipments because no one at: tempts to solicit additional business, and the French businessman knows little about U.S. products. Department stores in France, which ac- count for about 25% of total French re- tail sales, offer a good medium for the introduction of all types of consumer goods. Just as in any other new market, appropriate product introduction and fol- low-up are important. Some department stores have more than 100 buyers per store, each knowl- edgeable about the area of his responsi- bility, each authorized to purchase with discretion. Keys: Representation, contacts Most of the stores prefer all quotations in both f.o.b. and c.i.f. costs. Often they have an agent who buys for a number of stores. Such stores have a representative in the United States who is authorized to purchase directly on the firm's account or to alert the Paris store about any new and interesting products. In France as in the United States, representation and contact are keys to sales. If any single fact was clearly demon strated during the Mission visit, it was the importance of agency representation. The French buyer is eager to learn and to buy. The weight of selling still rests on the seller. Mission Member Pierre Clemenceau interviews a French businessman. Market potential for hardwares seen as consumer demands grow U.S. design, quality, price are competitive in French market for cabinet catches and knobs, towel bars, closet accessories, lighting fixtures, garden tools, other items By JERRY AAARKS The French economy exudes vitality. Wages are increasing; fringe benefits are expanding; French citizens, desiring to raise their personal living standards, are creating a tremen- dous consumer de- mand. An excellent sales opportunity ex- ists for U.S. manu- facturers of hard- wares, paints, and related items. Cabinet hardware, drapery hardware, closet accessories, garden tools, furni- ture, and a variety of other items of U.S. design and quality should find ready ac- ceptance in this lively market. Do-it-yourself demand The French are aware that a vast do- it-yourself market is unfolding. One of the largest departments in any depart- ment store is the paint department. Peo- ple want to fix up their homes and apart- ments. A demand is developing for unfinished and prefinished plywood pan- eling, moldings, and stains for them. There is also a demand for American soft woods for remanufacture. Quality cabinet hardware — including cabinet catches, pulls, and knobs — is dis- tinctly lacking. There should be a good market for U.S. manufactured towel bars, soap dishes, toothbrush and tumbler hold- ers, robe hooks, and similar items of metal, chrome plated, in all price ranges. Such French merchandise is old in design and sells for fairly high prices. As con- sumers demand good quality, U.S. goods of this kind would be competitive in me- dium grades and better quality items should sell well. Drapery hardware A sizable gap exists between U.S. drapery hardware and that sold in France. The French products are behind, not only in style, but in variety, packag- ing, and finishes, and they are not in- expensive. Lighting fixtures in France represent two extremes: the old wrought-iron fix- ture in various finishes, and the contem- porary one. The American manufacturer could easily fill the gap because of the large range in style and price of U.S. fixtures. The average grade of furniture on the market in France is expensive. Some stores are now beginning to buy Ameri- can furniture, and a large market awaits the progressive manufacturer of a good- quality product. Little unfinished furni- ture of any kind is available. The U.S. method of shipping unfinished furniture, unassembled and precut, and assembling in distribution area for freight savings, might prove to be a large untapped mar- ket in France. Need closet accessories Closet accessories of chromium-plated wire, such as skirt hangers, blouse hang- ers, and shoe racks, are sold in large quantities in French department stores. This merchandise is much in demand be- cause of the small closets found in most French homes. The U.S. manufacturer can easily compete in this area. Consumer brushes, such as clothes brushes, toilet brushes, and scrub brushes, are sold in large quantities in the French market. The French merchant is inter- ested in purchasing U.S.-made brushes because of their better styling and pack- aging. Low-quality brushes are not wanted. Housewares are found in good supply in France. Plastics for housewares items are just beginning to come into large- scale use. High heat-resistant plastics are unknown in the French market- place. With advanced U.S. styling and quality, housewares of plastic probably could be exported easily to the French market. Kitchen gadgets are a much-de- sired item and many American ones are seen. Small electric appliances are avail- BUSY GARDENERS: Among many hardwares in de- mand are garden implements and accessories; be- cause of freight savings, tools with unattached handles are good sellers as is cabinet hardware. able in good quality and are extremely competitively priced. Garden tools There is a continual call for U.S. gar- den tools and garden accessories, plastic garden hose, and general hardware. Deal- ers and jobbers will accept garden tools without handles attached because of freight savings. French-manufactured padlocks are ex- pensive, and of old design. A cylinder- type padlock commonly used in the United States is rarely seen. A large amount of patio furniture is sold, but little of it is made in the United States. American styling and varieties would be exciting in the French market. Barbecue equipment is sturdily made, but of antiquated design; barbecue acces- sories are hardly seen. Plastic planters, which are made in such outstanding styles and good quali- ties in the United States, are not available in France. With the French zest for plants and flowers, this opportunity should be outstanding. Sporting goods and camping goods are big business in France. Because of resort and hotel high prices, the Frenchman picks up his wife and children, takes the car, and goes camping. Fishing tackle is a big item. The market is well-supplied except in glass and plastic fishing rods, and fishing reels. The assortment avail- able is limited nd prices extremely high. U.S.-manufactured reels are of high qual- ity, and this market demands quality. Another possible opportunity is the mail-order business. Mail-ordering is well accepted by the French consumer, par- ticularly in small villages outside of Paris, the larger towns, and the agricultural areas. One of the large department stores in Paris claims that 25% of its gross volume is by catalog. This same store re- ported that the bulk of its sales are cash. A firm selling U.S. mail-order merchan- dise under $10 probably could do well. Distribution costs Distribution of merchandise in the con- sumer goods field is similar to ours. The small dealers buy from the jobbers who in turn buy from the factories. As in the United States, large buyers purchase di- rectly from factories. Again as in the United States, small stores will band to- gether to form buying co-ops. The cost of distribution on all levels would appear to be extremely high. Ex- cessive amounts of labor, uneconomic store layouts, out dated materials han- dling, poor merchandising, all contribute to the "hidden dollar" cost. Store fixtures in the bulk of the market just don't exist. Most of the stores have exactly the same fixtures they started with when they opened their businesses years ago. Refrigerated show cases for sale of perishables are scarcely used. Business systems generally are of the pen and ink variety. Even cash registers are not in general use. Advertising gen- erally is absent and "hard sell" is rarely seen. Search for new merchandise In Paris, the large department stores are extremely busy. Their buyers are con- tinually searching the market for new merchandise, often using buying offices in New York and traveling to the United States to seek out goods. The bulk of business in France, however, is done by the small shops. French businessmen, whatever their size, contend that usually the U.S. busi- nessman has not properly equipped him- self to trade with them. In this overseas market of 45 million people, the U.S. manufacturer needs to understand the French ways of doing business. The French buyer believes in quantity discounts: the larger the order, the larger the discount. He complains tnai the average American says he has only one price for a dozen or a thousand dozen. The French buyer believes that he is being unjustly penalized by the cot of advertising in the United States. The cost of advertising in the U.S. market has been built into the price of the product. He is paying for it but not receiving the bene- fits. He believes this cost should be elimi- nated from the price he is quoted. He also complains that manufacturer's catalogs and other literature are printed in English, quoting U.S. prices in dollars. If we want to sell in France, let us adapt to their needs. If an American buys from a foreigr country, ordinarily he wants the price to be quoted including cost, insurance, and freight. The Frenchman wants the same service. With' this information, he can readily determine if there is a place for your goods in his market. The bonds between Frenchmen and Americans are strong. The French busi- nessman tries to emulate the American way of doing business, carefully integrat- *ing with it the attitude of the French buyer. The French seller and merchan- diser, recognizing that their market in consumer goods in many ways is behind the U.S. market, is in a good position to be a leader by buying and doing things American. This opens up a tremendous opportunity for the U.S. manufacturer of consumer goods in many areas. BUYS WORLD TRADER Having acquired a major interest in the firm of C. Reichert Optische Werke of Vienna, under a transaction arranged by E. M. Warburg & Co. of New York, the American Optical Company is consoli- dating its efforts for the U.S. and Euro- pean markets. In its last annual report, Reichert indicated it is presently export- ing to 98 countries, with 90% of the total production being sold on foreign markets. Toys and games can be sold in French markets Mission members received many requests for information on U.S. products in this promising line By NORRIS LYNCH Toys, games and dolls made in the United States are in demand in France. Since these are items produced in the U.S. in abundance they can become strong contenders for the French consumer's franc. In the several hundred interviews held by Trade Mis- sion members with French businessmen, it was evident that U.S. toys are popular consumer durable items over there. In 1962 the total French import of toys was valued at $14.7 million. This was an increase of 38% over the 1961 figure of $10.6 million. Of the '62 total, $5 million or 34% was imported from the U.S., up 43% over the previous year's figure. Other principal suppliers were the Federal Republic of Germany, Italy and the United Kingdom. Although the U.S. import figure rose substantially, Italy made the greatest gain, more than doubling her 1961 toy exports to France. TRADE DEVELOPMENT OFFICER "Young" population The population of France has increased 4 million in the past 10 years. The age group 5 to 19 has increased 2 million, and it was estimated that there were 12.2 million under 14, and 3.1 million teen- agers in the 15 to 19 age group. Over 33% of the total French population is in the 19-or-younger bracket. This is the market French businessmen are seeking to satisfy with quality prod- ucts in the toys, games and dolls lines. Along with the increased number of chil- dren has come an expanding and pros- perous French economy. Prices in France seemed to be holding fairly firm recently, although an upward push of wages and salaries was noted. All major enterprises are experiencing increased output, with department stores prospering as never before. Language problem U.S. exports of games, of course, face language problems. Adequate changes to meet market conditions are necessary. However, there are numerous games which require little, if any, modification to overcome the language barrier. Many of these games — checkers, chess, Chinese checkers, dominoes, to name only a few — are well-known to children in the Western world and are easily adapted to foreign markets without costly changes. Dolls, moreover, speak a universal language all their own. In France there seems to be a very large market for these delights of little girls. France does pro- duce dolls, but if retail prices and quality, as demonstrated in the stores, are any indication, U.S. firms can compete both in price and in quality. In addition, the bodies and faces of the domestically-pro- duced dolls do not have the same real characteristics that their American coun- terparts have. In some instances, domes- tically-manufactured dolls fail to have the warmth and appeal that girls in the U.S. have come to expect. The consumer preference at this time appears to be for "little girl" or "baby" dolls, the buying public not yet having been educated to the wide variety and more sophisticated dolls of the type sold in the U.S. How- ever, in the field of little native dolls, U.S. manufacturers can count on a limited market. These dolls, which are clothed in native dress and are normally about six to eight inches tall, are quite attrac- tive but also rather expensive. Prices high Stuffed animals and dolls of all types are popular with French children. The re- tail prices on these items are high in com- parison with such items in the U.S. The French interest in stuffed animals and dolls is indicated by the number of such items available at the retail outlets. Toys, dolls, and games are sold in de- partment stores and through many spe- cialty toy and model shops. The larger railroad stations have small stores or counters devoted to the sale of these items. Many of the toys on the retail counters are imported. The largest selection avail- able was of the plastic type, many being imported from Italy. These took the shape of inflatable and noninflatable animals, balls, cars, etc. Many of them (of a type of polystyrene) were shaped like animals and were not particularly attractive. Industry energetic Examining the retail picture and the interview reports, one concludes that there is a strong market for toys, games, and dolls in France. The American toy indus- try has often demonstrated its alertness to opportunities and has been especially en- terprising since the removal of quantita- tive import restrictions on toys. It has shown twice at the U.S. Trade Center in London and once at the Trade Center in Frankfurt. In each case French buyers attended. In addition, some U.S. toy manufacturers have shown at the large Toy Fair at Nuremberg, always visited by French toy buyers, and at the Toy Show at Lyon. A group of American toy manufac- turers cooperated with Galeries Lafa- yette last November in an American toy exhibit where sales were made at retail. Whether the market will be developed further depends on the U.S. manufac- turer. He must be willing to locate an agent and help him introduce his product. He must be willing to follow the market- ing and promotional practices which he considers routine in the local market of the U.S. in order to assist in the sale of his products. Moreover, sales techniques may have to be modified to meet the local market. Many requests That the French market offers many opportunities to increase U.S. exports in this particular line was evidenced by the frequent requests for such U.S. products made to Trade Mission members. The interest covered a wide range of prod- ucts, encompassing metal, plastic, wood and rubber toys. It included not only the normal play items, like trucks, cars, and boats, but educational toys as well. Need- less to say, toy guns and rifles have the same fascination among the younger set there that they do in the U.S. The manufacturer must quote prices c.i.f. European port, provide samples, and send literature, brochures, catalogues, and other descriptive literature in French. The market is there; it needs only to be fully explored. French sales groups want U.S. products SsPe By JOSEPH F. McNULTY Many French sales organizations, alert to opportunities for expansion of their sales within the other Common Market countries, are seeking U.S. in- dustrial and con- sumer products to add to their present lines. The American business world, tra- ditionally aggres- sively pursuing markets at home but somewhat indifferent about overseas markets, as a rule must pay more atten- tion to the many export opportunities offered them or their foreign competitors will get the business, several French busi- nessmen emphasized during interviews with the Trade Mission. They stated that it was much easier to obtain information and quotations from firms in other coun- tries than from U.S. firms, and that U.S. manufacturers and sales organizations have unrealistic ideas about prices and terms. According to information given us, many U.S. prices are out of line and credit terms rather restrictive; yet the French like and want U.S. products. Feverish activity Business in France is booming: De- partment stores and small shops are do- ing a brisk business; construction is seen almost everywhere. The impression gained from merely looking around and talking with people is one of feverish activity, and statistics bear out this im- pression. U.S. manufacturers and pro- ducers can and should supply more of France's industrial and consumer re- quirements. U.S. products enjoy high prestige in France, and the use of American busi- ness ingenuity and foresight can pay good dividends to U.S. firms with quality products to offer. The cordiality of the French people has been of the highest and their genuine affection for Americans can be felt even in the most casual cir- cumstances. Increased trade between our two countries will further cement this feeling. 8 Booming French department stores stimulate business confidence; executives eager for expansion Retailers are modernizing; customers, more prosperous, insist on new and broader assortments of merchandise ORDER RETAILING H. G. SELFRIDGE French department stores are boom- ing. Their volume last year was up 15% from the 1961 level, and profits were re- ■mmbm ported to be equally good. This year a similar performance is anticipated. Such a state of af- fairs acts as a stim- ulus to self-confi- dence and to busi- ness confidence; executives in the de- partment store field are eager to expand and gain an increas- ing share of the consumer's dollar. This confidence is itself a catalyst to the ever- booming department-store business in France. No one wants to be left out of what promises to be a very good market. French department stores are short of space and are striving to expand. More importantly, they are finding ways to use what they have more effectively. They are installing new fixtures, better light- ing, planning more modern displays. They are filling in out-dated light wells and are installing escalators so that up- stairs traffic may more nearly equate the heavy street floor traffic they have always had. They are short of help, and salaries are going up; so they are experimenting with self-service and learning how to simplify their accounting and record- keeping systems. Customers are more prosperous. They are buying higher price lines than before and are insisting on broader assortments. They no longer buy only necessities; they ask for labor-saving goods for the home which in turn create more leisure time. They seem to have copied some of these developments from America, some from elsewhere; but to all they give the particularly Gallic touch that amounts to creativity. They say that the whole de- partment-store idea was born in Paris and successfully grew to adulthood there while only shops existed elsewhere. All the way, however, the French de- partment store merchant retains his clas- sic insistence that net return on invest- ment — or perhaps net profit percent on his sales — is his one and only objective. He does not strive for additional volume at perhaps a lower markup; nor does he respect the theory that there is no prob- lem that additional volume would not cure, a theory that he calls one of the myths of commerce. French department store merchants read as carefully as American retailers do all available statistics on U.S. depart- ment store sales volumes, markups, ex- pense and net profit ratios. Markups to be viable depend on expense rates, and these depend largely on prevailing na- tional wage and salary levels. For a French department store to earn reg- ularly less than a net profit, after tax, of 5% -6% is considered as deserving criticism for its management's ability. U.S. suppliers: Sell That an item is popular in America does not mean the French store buyer will automatically conclude that his cus- tomers will want it, too. There are no longer any merchandise shortages in France. The tremendous sellers market of the immediate post war years has dis- appeared, probably permanently. "The function of the seller is to sell" — and the seller to France must talk and carry on his correspondence in French. Specifica- tions written in English will not do- measurements must not, for example, be in inches or pounds, but in centimeters or kilograms. Prices should be quoted on a c.i.f. French port basis, because duties are calculated on a landed-in-France cost basis. This pricing practice will have to become standard operating procedure for the American seller of consumer goods in France — if only because the French buyer is too busy looking at attractive offerings from his own or other Common Market factories to take the time to do the calculating himself. Our accessories for enjoying leisure time — particularly outdoor activities — are vastly more attractive than similar French products; this applies also to the clothing worn for such activities. French customers would buy them in quantity, if we did a selling job to their stores. Our newest lower-price synthetic fibers and plastics — for example, leather-like plastics for handbags, laminated plastics for windbreaker jackets, and our syn- thetic "leather" for shoe soles — all have definite possibilities. We have developed special furniture for our small homes and apartments that can be shipped knocked-down. Some of our better quality toys should be highly successful. There are excellent prospects HELP YOURSELF: Increasing in popularity it the this children's wear department of a large store self service feature of marketing, as demonstrated in in Paris; no longer art there merchandise shortages. for greater use of office equipment and machinery (even such items as pencil sharpeners and automatic date-stampers). Beyond these more specific fields is the great range of novelties that any country as gadget-minded as we are turns out — items that may not be particularly cheap but that are attractive. Meet French requirements We were also told of items the French would like to buy but can't, for example: our best-quality cotton sheets, which we don't make in sizes to fit their beds; our women's blouses, which one U.S. factory refused to sell except in a certain color assortment per dozen, though that par- ticular proportion of colors is not what the French want; our playshoes, because in this item conformance to French standard measurements is essential. American garment sizes, however, cause no particular problem, and we saw U.S. dresses in the $10 price range in several department store chains. Surely, if we are to get back to the classic attitude — "the function of a seller is to sell" — our factories should be will- ing to meet these not unreasonable re- quirements of their potential customers. To advertise in France: en Francais, s'il vous plait Communication in French essential for U.S. suppliers who want to sell effectively there; media limited By JULIEN ELFENBEIN U.S. manufacturers who want to win a place in today's French market must prepare their catalogs, pricelists, bro- chures, booklets, di- rect-mail campaigns, and their copy for trade and consumer advertising in French. French copy- writers, who use the proper idiom and who are familiar with consumer tra- ditions, preferences, habits, and preju- dices, are better able to create favorable attitudes among French consumers or the business community for U.S. products and service. If advertising is prepared in the United States, the U.S. firm might well employ a translator to review the copy thoroughly, or seek the services of a French correspondent in France. Ninety-five percent of the personnel employed in Paris branches of large American advertising agencies is French, knowledgeable in U.S. advertising tech- nique as well as in French advertising, merchandising, and marketing proce- dures. Market research and publicity are available to all clients in the larger agen- cies. As in the United States, talent is pro- vided for an advertiser commensurate with the importance of the account and the size of the billings. But small accounts are as welcome as big accounts in the major French agencies. One also finds many business and mar- keting consultants in France — in the key cities — who do all types of research and reporting. Some have contractual arrange- ments with U.S. consultants. One large U.S. advertising agency in France uses a unique device to find con- sumer buying patterns in self-service markets (like our supermarkets). In- vented by three French advertising men, it is called the "Eligiscope." The device exposes a variety of packaged goods to a panel of 200 consumers. As each woman reaches for a can or package that appeals to her, the device registers, so that the agency finally has a pattern of consumer selectivity in package design, label appeal, and price. Ad spending rises In an effort to move goods produced in France at a faster rate than they are being distributed, French companies are using more advertising. Such expenditures in France totaled $360 million in 1960; $400 million in 1961; and $420 million in 1962. A breakdown of France's total adver- tising expenditure, by media, shows that more money is spent for point-of-pur- chase display, direct mail, advertising specialties, and miscellaneous, than is spent on daily newspapers and maga- 10 zines. In 1962 the breakdown was as follows: Dailies, $94 million; magazines, $118 million; radio and television, $38 million; outdoor billboard, $34 million; cinema, $30 million; direct mail, display, etc., $106 million. About 1,100 to 1,200 advertisers, it is said, are serviced by advertising agen- cies. Publications receive press orders directly or from agencies involving about 8,000 advertisers. About 1,200 adver- tisers out of 8,000 run regular advertis- ing campaigns. Agencies state that to get their com- missions from media they must be ac- credited by the Federation Francaise de la Publicite (French Advertising Federa- tion). This accreditation must receive approval of the Federation de la Presse. There are about 1,240 accredited adver- tising agencies in France. As the law does not require accreditation, there are un- counted numbers of unaccredited agen- cies. Most accredited agencies render a complete range of services, such as mar- keting and sales analysis, distribution and competition studies, media selection, and creative copy. A few agencies charge service fees. Advertisers in France do not have the same latitude in communications media as in the United States. There is no com- mercial television, and in France proper there is no commercial radio. Only fringe radio stations with powerful transmitters, like Europe No. 1, Radio Luxembourg, Radio Monte Carlo, and Radio Andorra, carry commercial messages. Television advertising is in the distant future, despite its many proponents. The daily papers, especially the provincial newspapers, fear they will lose advertis- ing revenue to commercial television. There is only one station, or television channel, in France, Government spon- sored, although a second channel will go into service in 1964. Peripheral stations in other countries can be picked up in certain areas in France if the proper TV receiver is used. The first-run movie houses do a land- office business, and the captive movie audiences get advertising on the screen between reels. As TV becomes more prevalent, however, the neighborhood movie houses have smaller and smaller audiences. Half a dozen large and powerful French advertising agencies have the bulk of the billings, but they are now being challenged by a half dozen U.S. advertis- ing agencies with branches in Paris. The head of a large U.S. agency's branch office in Paris says most French space advertising is visual because the art of copywriting has not been developed in France. A glance through French con- sumer magazines reveals, he points out, the poster style one sees on billhoards or car cards. Much copy is too direct and too hard to sell in his view. "The copy tells them to buy instead of giving the reader good reasons why he should buy," he says. "Better copy would be in terms of what the consumer wants out of life — in terms of advantages to him." France is land of rich opportunity For U.S. firms willing to make serious sales effort, writer sees ample rewards possible By JULIEN ELFENBEIN Rich sales opportunities exist in France today for U.S. manufacturers of a wide variety of consumer and capital goods. French businessmen, for the most part, appear to have excellent bank connections and good financial positions. Some in- terviewed have as many as ten factories; they possess from 1 to 50 warehouses; the number of employees ranges from 25 to 1,000; some have 2 to half a dozen sales- men, others up to 100; and sales volumes range from a few thousand to 2 million dollars annually. While most French businessmen are in- terested in acting as agents or distributors, or sales representatives, a number are in- terested in licensing arrangements and joint ventures. Some are interested in cross-licensing. There are also some with well-docu- mented backgrounds who offer their serv- ices as marketing and merchandising con- sultants, patent counsels, research experts in economic matters; and some well-fi- nanced and well-organized French firms want to act as freight forwarders and pro- vide stevedoring services. o o U.S. prices competitive Like the other members of the Com- mon Market, France has more disposable consumer income than ever before. The French economy is strong and the cur- rency is firm. People are working. They have better wages and more leisure. Many get 4 weeks of vacation with pay. The spread in wages between U.S. and Com- mon Market countries is narrowing. Since 1954 labor co^ts have risen more rapidly in Europe than in U.S. This trend of ris- ing hourly labor costs in the industrial areas surrounding the big French cities makes a lot of U.S. consumer-goods prices already competitive in France. Although price is an important factor which U.S. manufacturers must consider if they wish to expand into the booming French market, there are other equally important factors such as quality, novelty, design, service, and availability. In addition. U.S. manufacturers and exporters must take the French market seriously, as have the German and Italian manufacturers. German exporters to France print their catalogs, pricelists, and promotional liter- ature in French, correspond in French and make more frequent calls on French department and specialty stores. It pays. U.S. manufacturers will have to spend more time in the French stores and shops and study buying habits, sizes, consumer preferences, local styling, advertising copy, and the merchandise and merchan- dising methods of other Europeans who sell to France. Bank deposits are rising. Installment buying is increasing. There is both need and desire for consumer goods, especially US items. Bordeaux and Marseille department stores, like the Parisian department stores, report their biggest volume in cosmetics. Like U.S. women, the French woman is vitally concerned with her appearance, hairdo, make-up, perfume, etc. The cos- metic manufacturer of France is a for- midable competitor for any other coun- try in cosmetics because of his creativity, ingenuity in design, packaging, display, and promotion and variety of articles. Also, the variety of costume jewelry de- signed to contain rare perfumes, a favor- ite article for tourists, is a merchandising tour de force. All French department stores are trad- ing up. They spend between one and two percent of their sales volume for adver- tising. The department store reflects the modes and manners of a people, but it also is the greatest influence for change. nerican Ambassador Charles with Mission Director Joseph A. Mack, cuts ribbon at opening of Trade Information Center at American Chamber of Commerce in Pari s. 11 Leads for Exporters 019 Commercial Farms Grain seed, other agricultural seed contacts desired with U.S. food processors or exporters with view towards exclusive representation in several cities in France. Luro, Claude, 50 Resi- dence d'Aspin, Pau, Basses Pyrenees. I.R. 95. 200 Food Purchasing agent for COOP with 10,000 stores desires possibility of importing food- stuffs, household products from U.S. Societe Generale des Cooperatives de Consommation, 61, rue Boissiere, Paris 16. WTD 5/29/62 I.R. 229. Bourbon whiskey, cherries, pineapple, corn in cans, appetizers, spices, sauces sought by wholesaler of food products. Markets, 12 rue du Mail, Paris 2. I.R. 379. 201 Meat Products Frozen meat, liver, offals of uniform quality and packaging, perhaps under purchaser's own label, in large quantities, desired from two or three producers directly. H. Guichard, 29 Ave- nue du Jeu de Paume, Cauderan (Gironde). WTD 3/1/63 I.R. 33. Wholesaler seeks to purchase: Offals of beef, porks in frozen form, frozen food (only if restrictions are cancelled) ; could purchase 15 t. for shipment and one shipment every month or two. Etablissements Louis Monpillie, B.P. #3, Bordeaux-Marne, Abattoirs, Quai de' Paludate, Bordeaux. WTD 6/1/59 I.R. 76. Exporter of tomato paste would like to im- port American corned beef. Deltaco, France, 66, Bid. Notre-Dame, Marseille, 6e. I.R. 109. 203 Canning, Preserving Foods Crab meat, prunes, grapefruit juice, pine- apple, other processed foods desired by im- porter. Paul Couteau-Begarie, 15 Rue Grange- neuve, Bordeaux, Gironde. WTD 4/2/62 I.R. 1. General foodstuffs importers wish to act as sales representative for U.S. canning firm. V. Soriano et Cie., 366 bis, rue de Vaugirard, Paris 15. WTD 5/22/63 I.R. 272. Salmon packer or exporter for agent to sell in France. Bordeaux permanent inventory of salmon desired. S.A. Merle & Cie, 39 rue de la Devise, Bordeaux. WTD 4/10/58 I.R. 80. Sardines, shrimp, lobster, tunafish, prepared and frozen, from U.S. sought by importer. Safmagel, 9 bis, rue Manin, Paris 19. NCIA. I.R. 438. French canner interested in importing canned fruit, catsup, other tomato products, asparagus. D'Arros Freres, 1 rue Francois- Massabo, Marseille, 2. I.R. 174. Importer wants to purchase all kinds of canned food (fish, fruits, vegetables, fruit juice). C.P.D.C. (Centre Parisien de Distribu- tion Commerciale) , 10, Cours Franklin-Roose- velt, Marseille, ler. I.R. 146. Importer of dried fruit is interested in rep- resenting U.S. manufacturers of dried raisins, prunes, apricots, almonds. M. Arnaud, 123 La Canebiere, Marseille. I.R. 129. French firm which imports and distributes dried fruits is interested in purchasing canned fruits of all types. Ballester & Cie., 326-336 Bid. National, Marseille. I.R. 121. 204 Grain Mill Products Basic products to manufacture animal feeds, primarily chicken, cattle feed desired by im- porter. Compagnie Bordelaise des Produite Chimiques, 28 Place Gambetta, Bordeaux. WTD 1/1/61 I.R. 98.* Importer desires 15,000 t. rice for shipment directly to Africa — grade whole grain, 40% crushed. French grade is "bleu bonnet no. 5." Comptoirs d'exportation du G.C.F.I., 27 Place des Martyrs de la Resistance, Bordeaux, Gironde. I.R. 26. 208 Beverage Industries Wine, spirits distiller or distributor's prod- ucts sought by French distiller who would like to sell his cognac in the U.S. Maison Norman- din, Chateauneuf sur Charente, Charente. WTD 12/9/57 I.R. 27. 209 Food Preparations Food broker desires from producers tallow and soybean oil, oil seed for clients in France, rest of Europe, Africa. Feraille, Galtier & Cie, 18, rue Godot de Mauroy, Paris 9. I.R. 255. Large firm specializing in dried vegetables wants to import animal feeds, seeds, (ryegrass, clover), beans, peas. Legumia, 41-47 Bid. de Plombieres, Marseille, 3. WTD 12/6/62 I.R. 113. Manufacturer of animal feed wants to im- port ingredients for manufacturing the various preparations used in poultry raising such as coccidiostatics, yolk colorings. Laboratoires King, 72 rue Monte-Cristo, Marseille. WTD 6/13/61 I.R. 115. Broker specializing exclusively in shelled almonds and hazelnuts for industrial uses, wants to represent large Californian producers and exporters of shelled almonds in bulk packing. M. Antoine Rasmussen, 60 rue Grig- nan, Marseille. I.R. 170. 210 Tobacco Cigars, tobacco products, other products sold in drug stores, i.e., razor blades, gum, lighters, desired by wholesaler for distribution in France. Ste. Allumettiere Frse., 7 Place Ven- dome, Paris 1. I.R. 260. 220 Textile Mill Products Textile agent desired by importer for manu- facturer's production of women's clothes, to buy textiles including synthetic fabrics (not knitwear) . Henri Miquel, 23 Cours Alsace- Lorraine & 9 Place du Palais, Bordeaux. I.R. 62. Manufacturer wishes to become exclusive agent of U.S. manufacturer of all types of synthetic fabrics. Societe Textile d'Exploita- tion, 33 rue Alfred-de-Musset, Carcassonne, Aude. I.R. 133. Agent wants to represent U.S. manufacturers of textiles for suits, dresses, except woolens. M. Blaise Vita, 10 Crs. Mirabeau, Aix-en- Provence, B.D.R. WTD 3/1/62 I.R. 153. Interested in representing various manufac- turers in U.S. especially cotton piece goods such as rayons, cottons, synthetics, both medium and better prices; also interested in cotton, wool blankets of medium and better quality. G.J. Hymans, 64 rue du Progress, Mar- seille. I.R. 160. 229 Textile Goods Rubber-covered yarn for use in manufac- turing power-net used in girdle trade, products used in corset, girdle, brassiere trade desired from U.S. manufacturers' by agent. J. Pois- sonnet-Balson, 94, avenue Caffin, La Varenne (Seine). I.R. 251. Synthetic material sought for use of labels for clothes by manufacturer. Ets. Danthony, 9, Place Jean Ploton, St. Etienne (Loire). WTD 5/22/63 I.R. 291.* Agent seeks representation of textile manu- facturers. S.T.A.D. 3, avenue Clemenceau, Mul- house (Haut-Rhin). WTD 5/22/63 I.R. 295. Synthetic fibers (e.g. dacron, nylon) used for sportswear (raincjoats, coats) sought by agejnt desirous of representing U.S. manufac- turer in above line. Ets. Sylvain Kaufman, 21 rue de Colonel Moll, Paris 17. NCIA I.R. 378. 230 Apparel Wearing apparel of all types sought by man- ufacturer-distributor. Ets. Bomo, 4 rue de Abou- kir, Paris 2. I.R. 384. Pullover sweaters in cotton, nylon, wool for men, women, children sought by agent wishing to represent U.S. manufacturers. Sorret, 20 rue des France, Bourgeois. I.R. 385. U.S. textile companies manufacturing either finished textile materials or finished wearing apparel for men, women, children desiring ex- clusive sales representation in France please contact: Etienne Bourgoin, Residence Joffre, St. Germain-en-Laye. WTD 5/22/63 I.R. 231. 232 Men's, Youths', Boys' Furnishings U.S. dress and sport slacks desired for sale in France by manufacturer of men's sports- wear. Etablissements Hemespe, 34 Cours Al- sace Lorraine, Bordeaux. WTD 2/11/62 I.R. 38. 233 Women's, Children's Outerwear Firm requests distribution and/or represen- tation agreements with U.S. manufacturers of men's, women's, children's clothing for France, Algeria. Ets. Henri, 38 rue Longue-des-Capu- cins, Marseille. I.R. 175. 238 Apparel, Accessories Manufacturer of specialized clothing used by medical profession, industrial technicians or workers is interested in importing medical, hospital clothing, supplies, particularly newly developed products of that nature from U.S. Societe Jem, 48 rue Barbaroux, Marseille. I.R. 104. 242 Sawmills, Planing Mills Importer of hard and softwoods wishes to purchase: low-grade pine for orange crates; 12 softwoods for unfinished kitchen cabinets, pre- finished and unfinished wood panels, moldings for decorating offices, homes; structural lum- ber for building construction, precut railroad ties (not creosoted). Bois Service Interconti- nents, S.A., 5, rue Rlanc-Dutrouilh, Bordeaux, Gironde. WTD 2/8/63 I.R. 2.* Oregon Pine, other woods suitable fur in- terior paneling, moldings desired by broker/ selling agent who in turn would sell a wall board made from "bagase," termite proof, can be used in prefabricated homes. Roger Car- douat, Palais de la Bourse, Rordeaux (Gi- ronde). WTD 2/26/57 I.R. 29. 243 Millwork, Veneer, Plywood, Prefabricated Structural Wood Products Prefinished plywood panels, moldings, stains; plastic laminated sheets for use as kitchen table tops; woodworking handtools, rasps, hand saws; rough lumber, pine, fir, redwood, precut lumber for flooring desired by whole- saler for exclusive distribution. Batibois Sari, 116 Route d'Espagne, Toulouse Hte Garonne. WTD 4/17/63 I.R. 44. Rough-sawn exterior redwood siding, fenc- ing; western red cedar for interior paneling; unfinished, prefinished paneling for interior decoration, unfinished pecky cedar for interior paneling. Societe J. Eyquem & Co., 70 Quai Deschamps, Bordeaux-Bastide, Gironde. WTD 6/6/62 I.R. 5. Sales representative now selling to the home construction industry in France requests addi- ' tional lines of U.S. products on an exclusive basis for France. Particularly interested in pre-fabricated houses and doors of all types. J.F. Granier, 292 rue Paradis, Marseille. I.R. 203. Would like to act as agent for U.S. firm manufacturing prefabricated houses. Bernard de Peretti, 30 rue Thubaneau, Marseille, ler. I.R. 151. 260 Paper Products Manufacturer wants to import on own ac- count kraft, sulphite, tissue paper for wrap- ping, packaging use. Also desires to represent U.S. firm as agent for chemical products used in the paper making industry. P. Rabilloud & Cie, 14 rue Florae, Marseille. I.R. 100. 261 Pulp Mills, Products Kraft pulp, sulphate pulp, rayon pulp, un- bleached, bleached, sought by importer wish- ing to represent U.S. company on commission basis. Compagnie des Pays Nordiques, 40 rue Liege, Paris 8. I.R. 356. 264 Converted Paper, Paperboard Products Kraft paper, liner board, food board, fluted paper, for use in container, packaging field, sought by importer wishing to represent U.S. company on a commission basis. Agence des Pays du Nord, 67 rue Amsterdam, Paris. I.R. 357. 266 Building Paper, Building Board Mills Wholesaler desires 200 t. of wallboard monthly. Wants c.i.f. price from manufacturers. Societe Aucanne & Companie, 40 Quai de Brazza, Bordeaux. WTD 5/1/62 I.R. 41. 280 Chemicals Parafine, turpentine, paints, insecticides de- sired by manufacturer of cleaning products, waxes, shoe-polish, through agent who will also distribute his products in the U.S. Societe l'Ebene, 91 rue Camille Godard, Bordeaux, Gironde. I.R. 15. Pharmaceuticals, chemical products, new and raw materials used in the chemical industry; basic products for foodstuffs. Importer wishes to act as exclusive agent for above products. Copci, 44 rue la Boetie, Paris 8. WTD 12/21/ 62 I.R. 310. New chemical products, new pharmaceuti- cals for household and industrial uses sought by importer desirous of acting as exclusive agent for U.S. manufacturers. Laboratoires Standa, 184, rue du Marechal Gallieni, Caen (Calvados). WTD 5/22/63 I.R. 316. Chemical raw materials used in the plastic, general chemical, metalurgical industry, sought by exclusive agency from manufacturers of above products. Wambes Co.-France, 1 rue Volney, Paris 2, WTD 5/22/63 I.R. 338. Heavy chemicals, dyestuffs, auxiliary prod- ucts, synthetic chemicals sought by new com- pany wishing to represent U.S. companies of these products. Ste. Troisjean, 9, avenue de l'Opera, Paris. I.R. 355. Chemical manufacturers sought by whole- saler for representation. Cie. Franco-Italienne de Produits Chimiques, 3 rue Vignon, Paris 8. I.R. 418. Manufacturers' agent is anxious to purchase U.S. chemical products, specifically demulsi- fiers, desalting compounds, solvents of para- fine, asphalt, sulfamic acid. Internationale Maritime Commerciale et Industrielle, 33 rue Mazenod, Marseille (2). WTD 4/19/63 I.R. 204. 281 Industrial Chemicals Wholesaler, distributor interested in import- ing only basic chemicals for wholesale and dis- tribution to industrial firms. Comptoir Chimi- que Continental, 41 Bid. de Lesseps, Marseille. WTD 5/17/62 I.R. 126. Raw chemical materials, i.e. plasticizers; raw plastics such as polymethelene, inorganic, organic solvents, stabilizers desired by im- porter who wishes to be exclusive agent for U.S. chemical firm in France. Ste. Globimex, 1 rue der Gal Foy, Paris 8. I.R. 284. Parafine wax, glycerine, caustic soda, ad- hesives, raw materials used in paper indus- try, plywood mills from U.S. firms for direct importation or through agent for sales in France. Etablissements Jarach, 108 Rue du Velodrome, Cauderan, Gironde. WTD 3/25/63 I.R. 70. 282 Synthetic Materials Manufacturer's representative anxious to represent U.S. firm or firms manufacturing plastic materials. J. Dubreucq-Perus & Co., 3 rue Emile Verhaeren, St. Cloud (S&O). I.R. 288. 283 Drugs Pharmaceutical-ethical products desired by manufacturer of like products. Laboratoires Latema, 11 bis, rue Balzac, Paris 8. WTD 10/18/62 I.R. 305. Pharmaceutical products L'.S.-made de- sired by manufacturer of name products. Societe d'Etudes et de Participation* O.H.F. 4, rue Rabelais, Asnieres 'Seine). I.R. 330. Pharmaceuticals desired by manufacturer of same to supplement current products, p©»- -il.lv to manufacture under license. Labora- toires Dedieu, S.A., 80 rue Delord, Bordeaux. I.R. 79> U.S. pharmaceutical products sought by French manufacturer in like line desiring to represent same. Laboratoires Genneau, 5 Rue Duluc, Bordeaux. I.R. 19. Pharmacist wants to import U.S. phar- maceuticals of all types. Laboratoires Lucinia, 154 bis rue Breteuil, Marseille 6eme. WTD 3/14/61 I.R. 192. 284 Soap, Detergents, Cleaning Preparations, Perfumes, Cosmetics Manufacturer of household brushes wishes to import a line of household cleaning prod- ucts for distribution through retailers handling brushes, related lines. Brosserie Phoceenne, 14 Impasse Teissere, Marseille, 14. I.R. 166. Wishes to represent U.S. toiletries, per- fumes, lipstick, hair spray, nail polish or pharmaceuticals manufacturers. M. Rougier, Le Grand Balcon, Bat. C, rue Gagliardo, Marseille 7eme. NCIA I.R. 1%. Cutting oils for margarine, soap fabrica- tion, also soluble oils, sulfurized oils, castor oil, sulfone oils desired by wholesaler of ani- mal and vegetable greases, oils. Cie, Fran- caise de Courtages et de Commissions, 16, rue des Huissiers, Paris. I.R. 248. Cosmetics manufacturer wants to import U.S. cosmetics to sell in France under license or agency agreement with U.S. manufacturer. Vitalia, 3 rue Lalande, Paris 14. WTD 5/24/63 I.R. 250.* Aerosol-packaged products such as spray starch, spray polishes, sought by manufacturer of household dyes, cleaning, polishing prod- ucts to add to own line from U.S.-made prod- ucts. Interested also in licensing and joint ventures arrangements. Gonnet and Cie, 55 Place de la Republique, Lyon 2. WTD 12/. 20/60 I.R. 318. Detergents, cleaning supplies for domestic uses sought by manufacturer/distributor. Felix Pelletier — "Eros," 35 bis, rue Jouffrov, Paris 17. I.R. 368. 285 Paints, Varnishes, Lacquers, Enamels Paint sought by manufacturer's representa- tive from U.S. manufacturers. J. Dubreucq- Perus & Co., 3 rue Emile Verhaeren, St. Cloud (S&O). I.R. 288. Rust-proofing compounds desired by manu- facturer. Metallisation du Sud-Ouest, 224 rue du Jardin Public, Bordeaux. I.R. 81. Pigments for printing ink, paint, rubber, plastic, paper industries for distribution in France by importer. Etablissements B. Ros- sow & Cie, 9 BD. Des Italiens, Paris 2e. I.R. 253. $100,000 worth of aerosol paint bombs yearly can be used by French importer if U.S. manufacturer can deliver at reasonable prices. Herald, S.A., 8, rue de la Michodiere, Paris 8. WTD 3/27/63 I.R. 269. Firm which manufactures floor coverings is interested in importing rust inhibitor? for industrial, domestic use. Also interested in chemical specialities such as ice melting com- 13 pounds, acid, alkali-resistant paint, other anti- rust chemicals for industrial use. Cie Indus- trielle de Materiaux et Enduits, 56 Avenue de la Timone, Marseille. I.R. 118. Import-export house interested in becoming a representative for U.S. printing inks, paints. Societe Francaise de Commerce, 86 rue St. Jacques, Marseille, 6. I.R. 119. Wishes to represent U.S. paint manufac- turers, as well as paint accessories producers. Especially interested in importation of ma- rine paints. Entreprise eGnerale de Peinture, 2 rue Vincent-Leblanc-Marseille. I.R. 145. 287 Agricultural Chemicals Large manufacturer of chemical products seeks agricultural insecticides for distribution in France. Compagnie Bordelaise des Prod- uit Chimiques, 28 Place Gambetta, Bordeaux WTD 1/1/61 I.R. 98.* 289 Chemical Products Polystyrene. S.E.R.D.I.C, 39 Crs. Pierre- Puget, Marseille. I.R. 127 291 Petroleum Refining Large manufacturer-wholesaler desires wide variety of lubricating oils for cars and indus- try; also seeks exclusive representation in France of these products. Has import license for 7,000 t. of oil per yr. (HAFA) Huilerie Automobile Franco-Americaine, 158 Avenue St. Vincent-de-Paul, Dax (Landes). WTD 10/1/62 I.R. 84. Wholesaler of lubricating oils for cars in- terested in importing 500 t. of lubricating oil for autos per year, various wgts. Union Indus- trielle des Lubrifiants, 20 rue Dieude, Mar- seille, 6. I.R. 117. 295 Paving, Roofing Materials Manufacturer of asphalt siding, roofing de- sires to purchase asphalt siding, roofing. Wants c.i.f. prices Le Havre, desires samples of a quality product. Omnium Francais Industriel & Commercial, 38 rue St. Ferdinand, Paris 17 e. WTD 5/22/63 I.R. 213. 302 Rubber Footwear Shoes of all kinds, ladies', men's, children's, infants' leather, plastic, rubber work; dress shoes of all kinds. Basco S.A., 24 rue Flegier, Marseille, ler. I.R. 112. 306 Fabricated Rubber Products Rubber products — especially new rubber articles sought by manufacturer/distributor. Also interested in glues and adhesives, par- ticularly those with a rubber base, specialty chemicals, i.e. epoxy. Turover, 24 rue Gabri- elle-Josserand, Pantin (Seine). WTD 6/4/62 I.R. 324. 307 Plastics Products Plastic housewares of non-rigid type; plas- tic contact wall; import film, printed plastic products desired by importer. Nile. Ste. Ex- tensa, 7, Cite d'Hauteville, Paris 10. I.R. 371. Plastics housewares for resale in France desired by manufacturer of household prod- ucts. Etablissements Joyaux, Avenue de Bour- ranville, Merignac (Gironde) . I.R. 75. 310 Leather, Leather Products Manufacturer of leather goods seeks to pur- chase all types of leather, leather skins for linings, synthetic materials for manufacture of leather products. Granier-Lizarritury, 12 rue Galibert-Ferret, Mazamet, Tarn. WTD 5/1/63. I.R. 124. 311 Leather Tanning, Finishing Manufacturer of ladies coats wishes to im- port lamb skins to be used for collars on coats. Couture Rosy, 8 rue Francis-Davso, Marseille. I.R. 180. 313 Boot, Shoe Cut Stock, Bindings Reconstituted leather, other newly developed materials, furnishings for use in the manu- facture of shoes desired from U.S. manufac- turers by shoe manufacturers' representative who desires exclusive agency for southwest France. Jack Graejls, 45-51 Rue Saint Francois, Bordeaux. I.R. 53. Wishes to represent large U.S. firms manu- facturing synthetic leather or similar products used in manufacture of women's shoes. A. Tempier & Fils, 46 rue Breteuil, Marseille 6. I.R. 188. 314 Footwear, except Rubber Shoes of all kinds, ladies', men's, children's, infants' leather, plastic, rubber, work, dress shoes of all kinds. Basco S.A., 24 rue Flegier, Marseille, ler. I.R. 112. 334 Secondary Smelting, Refining of Nonferrous Metals Stainless steel in strips, sheets. M. Paul Bres, 108 Bid. de Pont-de-Vivaux, Marseille. NCIA I.R. 199. 339 Primary Metal Industries Aluminum, iron, tin sheet for making can- ister sets, other products desired by manu- facturer of household articles. Masilly Usine Metallurgique, Masilly (Saone et Loire). WTD 5/22/63 I.R. 256. Steel, iron products desired by importer for industries of steel, iron, refractory, hard metal, chemical. Also desires pure iron oxide, titanium dioxide. Pierre Bap et Cie., 17. rue Eugene Delacroix, Paris 16. WTD 5/22/63 I.R. 244. Distributor of metal, ferro-alloys wishes to import from U.S. similar products as well as castings used in the aeronautical industry, equipment used in the heat-processing indus- try (ovens). H. Champin Co., 25, rue d'As- torg, Paris 8. I.R. 242. 342 Cutlery, Hand Tools, General Hardware Hacksaw blades for metal work; high- quality pliers for electronic, radio work de- sired by importer. S.O.A.M.E.T., 68, avenue Parmentier, Paris 11. WTD 6/5/61 I.R. 297. Hand tools, implements sought by importer wishing to represent U.S. manufacturer. Pachod Freres & Cie., 16 Avenue Marechal De Saxe, Lyon (Rhone). I.R. 433. 14 Chrome towel bars, soap dishes; cabinet hardware such as knobs, pulls, catches, for kitchen, bath cabinets desired by factory agent. Victor Mechoulan, 102 Quai des Char- trons, Bordeaux. WTD 1/1/61 I.R. 40. Manufacturer-wholesaler wishes to buy gar- den tools, supplies ; power mowers, housewares, portable powered (gas or electric) insecticide dusters, hand pruners; hand saws; high-styled plastic houseware, plastic garden hose, towel bars, soap dishes, paper holders in chrome, wire shoe racks, skirt hangers, blouse hangers. Etablissements Henri Petit, 22 rue Antoine- Monier, Bordeaux-Bastide, Gironde. WTD 1/1/63 I.R. 22. Garden tools, household equipment either on a direct or exclusive representation basis sought from the U.S. by importer. Bourguet- de Clausade et Cie., 22, rue de 1'Arvade, Paris 8. WTD 5/22/63 I.R. 266. Hand tools manufacturer desires to pur- chase from U.S., hand tools, small to medium size metal working tools, (including electri- cally operated), (not machine tools such as lathes) ; could possibly lead to manufacture under license, and for re-export to other coun- tries. Virax Ets. Metivier-Lang, 54 Ave. Philippe-Auguste, Paris 11. WTD 1/20/61 I.R. 247. 343 Heating Apparatus (except Electric), Plumbing Fixtures Requests exclusive sales agency and/or dis- tributorship for U.S. manufacturers of domes- tic, commercial heating, air-conditioning equipment. Radio-Menage, 220 Avenue de Toulon, Marseille, 10. NCIA I.R. 101. Requests sales agency or distributorship in France for U.S. manufacturers of all types of oil burners for furnaces, ovens, generators, foundries, boilers. Pillard Freres & Cie., 60 Cours Pierre Puget, Marseille, 6eme. I.R. 193. Manufacturer of oil, gas burners, warm air furnaces seeks licensing agreements or dis- tribution arrangements with U.S. manufac- turers of heating, air-conditioning equioment. Ste. Nile. Dieny & Lucas, 223 bd. Pereire, Paris 17. I.R. 362. 344 Fabricated Structural Metal Products Interested in representing and/or purchas- ing prefabricated homes, summer houses of steel or aluminum, but not wood. Arondo- Steel, Domaine La Denise, Puyricard, B.D.R. I.R. 141. 351 Engines, Turbines Stationary industrial engines — diesel, gas- sought from U.S. manufacturer for represen- tation by importer. Pachod Freres & Cie., 16 Avenue Marechal De Saxe, Lyon (Rhone). I.R. 433. 352 Farm Machinery Large manufacturer of power cultivators seeks agency for U.S. manufacturers of small agricultural implements, i.e., fertilizer spread- ers, rotary cutters, mowers, shredders, irriga- tion equipment. Interested also in licensing agreement with U.S. manufacturers for assem- bly or manufacturing these in France. Staud Co., 25 Bid. de Verdun, Courbevoie. WTD 2/15/63 I.R. 246. Farm equipment, wide variety, U.S. -made, technologically advanced, desired by whole- saler who wishes to hecome agent for prod- ucts, such as: sprinkling equipment (pipes, heads and valves), electric saws, small trac- tors, smoke makers, ham heaters. Etablisse- ments Dncos, 185 Boulevard de la Republique, Agen, Lot et Garonne. WTD 5/19/52 I.R. 58. Manufacturer of agricultural machinery wishes to become exclusive agency for rotary tillers. Razol Co., Rue Labruyere, Tonneins, Lot et Garonne. I.R. 93. Contacts desired with manufacturers and/or suppliers of farm machinery including hard- ware products with view towards exclusive basis representation. Claude Luro, 50 Resi- dence d'Aspin, Paul, Basses Pyrenees. I.R. 94. Wishes to import small agricultural equip- ment; power diggers, cultivators, clippers, planters, garden tools, on a direct basis or act as a representative. Marcel Imbert, 3 rue Lafayette, Marseille. I.R. 176. 353 Construction Machinery Conveyor systems, material handling equip- ment (for industry and agriculture). Manu- facturer desires agency and/or licensing agreement with U.S. manufacturer in same line. C.I.V.A.L., 108 Rue Ste. Maur, Paris XI. WTD 5/22/63 I.R. 228. Industrial construction machines, earth moving equipment, derricks, oil fired steam cleaners, dumpers, pumps, cranes, concrete and cement mixers, any other products useful in civil or public works construction desired for exclusive representation in France. S.E.M.I.A., 20 Rue des Allemandiers, Bor- deaux. WTD 2/1/63 I.R. 52. Road-building, repairing equipment manu- facturer seeks equipment for road work, cutter line for road construction like asphalt patch- ers, salt and sand road spreaders. Signalisa- tion Moderne Autoroutiere "SMA," 21-23 rue Jule9-Ferry, Courbevoie (Seine). WTD 5/22/63 I.R. 271. Oil field equipment manufacturers wishing to be represented by French manufacturer, please contact: Societe d'Etudes Petrolieves, 6 Ave. Franklin-Roosevelt, Paris 8. I.R. 283. Used public works equipment such as grad- ing equipment, earth moving, fork lifts heavy duty, cranes, road building for asphalt, cement, special trucks, trenching equipment for resale to other countries as well as France. Also seeks to represent new equipment in same categories. Terigi (Chantiers Equipment de Guyenne), 163 rue Camille Godard, Bordeaux. WTD 12/11/61 I.R. 10.* Heavy construction machinery used in build- ing industry desired from U.S. manufacturers with view towards sales representation or li- censing arrangement in France. Specific inter- est in lifting, hoisting, pulling, handling, equip- ment for industrial service. Buzzichelli, 8 rue Bayard, Toulouse, Haute Garonne. WTD 4/1/ 63 I.R. 97. Seeks U.S. public works equipment new and used and/or U.S. rental firm on a licensing ar- rangement basis for rental company in France. Societe Armoricaine de Transports Automo- biles "Sata," 56, rue de Rome, Paris 8. WTD 5/22/63 I.R. 232. Agent of waterproofing materials, contracting supplies wishes to represent U.S. firms which produce masonry saws, automatic cement trow- els, vibrators for industry. Wolff, Jean, 1 rue Reine-Elisabeth, Marseille. I.R. 163. Steamship agent, operating stevedore wishes to represent U.S. stevedoring equipment; fork lift trucks, cranes, trucks, other materials han- dling equipment. Agence Maritime Generale, 102 rue de la Republique, Marseille. I.R. 181. 355 Special Industry Machinery Thermal refractory equipment manufactur- ers wishing to be represented in France, re- quiring kiln regulating controls, spare parts, please contact: Les Produits Siliceux, 21 Ave- nue De Tourville, Paris 7 E. I.R. 216. Shoe-making tools (small labor-saving) of unique and technologically advanced nature to function with plastics, leather, rubber desired by wholesaler supplying shoe manufacturers. Depot de Cuirs et Crepins, 74 rue de Belleville, Bordeaux (Gironde). WTD 1/8/62 I.R. 7. Small wood-making machines sought by manufacturer of machinery, to extend his line. Avodec, S.A., 27, Grand'rue, Saverne (Bas- RhinM.R. 328. Steel scrap, presses for scrap metal, heavy- duty motor-operated shears desired by whole- saler. Ferrimex, Chantier Ferrimex, Care St.- Roch, Nice (A.M.). NCIA I.R. 377. Manufacturer of stuffed toys seeks machine for stuffing animals of various sizes. Opening for smallest toy is five cm. and nozzle must be able to enter this opening. Material used for stuffing is primarily polyethelene scrap. Societe Des Jouets Dany, 110 rue Vielle du Temple, Paris 3. I.R. 415. Interested in purchasing machinery for man- ufacture of concrete blocks. So-Ge-Fri S.A., 59 rue de Village, Marseille. I.R. 125. Wants to represent U.S. manufacturer of printing machinery, and makers of solvents for cleaning type, rollers, blankets, pumps, presses. Lorilleux-Le Franc, 40 Cours Gouffe, Marseille 6. I.R. 178. 358 Service Industry Machines Wholesale distributor of commercial laundry, hotel equipment, supplies, wants to act as dis- tributor or sales representative in France for commercial washing machines, dryers, mangles, ironers. Diffusion Hoteliers, 48 rue St. Laurent, Marseille. I.R. 140. Wholesaler/ broker of food products desires purchasing meat tenderizers, canned vege- tables, canned cherries. Eurodipad, 7 rue Man- sard, Vanves (Seine). WTD 5/22/63 I.R. 233. Vending machine manufacturers desiring selling agents in France contact manufacturer of same: Etablissements J. Viriot & Cie, 50 Cours Balguerie-Stuttenberg, Bordeaux. WTD 8/10/62 I.R. 61/* Butcher equipment supply house seeks from U.S. firms: tenderizers, food slicers, mixers, coffee grinders, refrigeration cases. Etablisse- ments Asmo, 121 Cours de la Marne, Bordeaux, Gironde. WTD 11/1/52 I.R. 72. U.S. vending machine manufacturer desired by manufacturer of taximeters, taxiphone, vending machines for license and/or agency agreement to supplement line; also desires parking meters on above basis. Safaa, 73 rue de la Condamine, Paris. WTD 12/22/61 I.R. 207. Refrigeration equipment representation sought from U.S. manufacturers by agent in France. Ste. Bontami, 81, rue Defrance, Vin- cennes (Siene). I.R. 404. 360 Electrical Machinery Wide range of electronic products desired from manufacturers and/or firms sought by French agent/engineer wishing to represent them. Adrien Berloty, 27 Ouai de Tilsilt, Lyon. NCIA I.R. 226. Electrical tubes, floor polishers, commune* lion equipment, microphonea desired by im- porter/wholesaler of electrical equipment from U.S. producers. Wiahes to purchase or repre- sent above. D. Tahon, 5 rue Eugene Sue, Paris. I.R. 380. 363 Household Appliances Small appliances from U.S. manufacturer desired such as can openers, vacuum cleaners, coffee grinders. Radio-St. Pierre, 13 Rue des Bahutiers, Bordeaux. I.R. 32. Seeks exclusive representation for U.S. air conditioners, refrigeration equipment for household use only, as well as hardware items, being wholesaler in southwestern France. Etablissements Louis Ratabou, Villenave d'Ornon, Gironde. I.R. 51. 365 Radio, Television Receiving Sets Pocket, table transistor radios, battery- operated, desired by agent. Comptoirs d'Ex- portation du G.C.F.I., 27 Place des Martyrs de la Resistance, Bordeaux, Gironde. I.R. 26. 367 Electronic Components U.S. electronic equipment manufacturers sought by French counterpart with view to- wards importing electrical components (signal lamp holders, switches, special electronic tools) and/or licensing arrangements similar products in France. Ets. Dyna, 36 Ave. Gam- betta, Paris 20. WTD 10/4/62 I.R. 259. 369 Electrical Machinery Representative of home heating equipment, interested in contacting U.S. makers of ther- mostats for use in connection with French- made home heating equipment. Must meet French standards of voltage and ac cycles. M. J. Errero, 8 rue du Bosquet, Marseille. I.R. 138. 371 Motor Vehicles, Motor Vehicle Equipment Automotive air conditioning, refrigeration equipment manufacturers sought for exclusive representation in France; ultimately in licence agreement by French manufacturer of mate- rials handling, electro-mechanical industrial equipment. Ets. P. Raimbault et Cie. 1. Cours de Bercy, Moulins, Allier. I.R. 268. Manufacturer of auto accessories seeks representation of U.S. firm specialized in transmission for cars to sell and/or to manu- facture in France. Anciens Ateliers Cresbert, 7, rue Thomas-d'Orleans, Colombes < Seine ). I.R. 342. 373 Ship Building, Repairing Pleasure boat manufacturer wishes to im- port U.S. pleasure boats, yacht fittings, ma- rine enginees, plastic materials with a view to future licensing agreement to produce U.S. boats in France. Ateliers et Chantiers de la Rochelle-Pallice. Head office-45 Avenue d'iena, Paris 16. I.R. 290. Aluminum hulls, latest technical informa- tion on protective coatings for aluminum hulls for small boats sought from U.S. manufac- 15 turer who can supply these to French manu- facturer. Entreprise Protec, 75 Quai de Quey- ries, Bordeaux-Bastide. I.R. 73. General marine supplies firm wants exclu- sive agency for southern France of U.S. manu- facturers of general marine and industrial supplies. Docks Maritimes & Industriels, 36 Bid. des Dames, Marseille. I.R. 114. Manufacturer of fiber glass pleasure boats interested in direct purchase or license agree- ment for new design and development of fiber glass boats. A.D.S.E./Stratolith, 42 Bid. des Dames, Marseille. I.R. 134. Agent of pleasure boats would like to repre- sent U.S. manufacturers of pleasure boats, outboard motors, marine accessories. M. Le- bert, 5 Place de Rome, Marseille. I.R. 156. 381 Engineering, Laboratory, Scientific, Research Instruments Chemical products wholesaler-importer seeks contacts with U.S. manufacturers of chemi- cals, scientific instruments for representation of these firms in France. Cie. Franco-Italienne de Produits Chimiques, 3 rue Vignon, Paris 8. I.R. 418. 382 Instruments for Measuring, Controlling, Indicating Physical Characteristics Instruments, apparatus used in spectrog- raphy from U.S. manufacturers desired by manufacturer of optical, photographic preci- sion-built equipment who desires to act as distributor. Societe Generale d'Optique, 76 Bd. de la Villette, Paris 19. WTD 4/6/62 I.R. 443. 383 Optical Instruments, Lenses Manufacturer of ophthalmology instruments wishes to import technical, commercial instru- ments of ophthalmology. Etablissements Pierre Mosse, 71 rue St. Ferreol, Marseille 6. WTD 4/12/62 I.R. 111. 384 Surgical, Medical, Dental Instruments U.S. manufacturers of medical apparatus for laboratories wishing to be represented by French manufacturer please contact: Labora- toires Genneau, 5 Rue Duluc, Bordeaux. I.R. 19. U.S. manufacturer of medical machines, equipment desiring to be represented in France by importer/distributor of similar equipment, please contact: Centre de Docu- mentation Biologique, 78. bd. St. Germain, Paris 5. WTD 5/22/63 I.R. 227. Veterinary products sought by manufac- turer of animal foodstuffs, medicines, instru- ments sold to veterinarians who desires to act as agent for U.S. producer of these products. Sofca, Departement Veterinaire, 31, rue Tron- chet, Paris 8. I.R. 370.* Work gloves, glasses, goggles, helmets, uni- form clothing, other industrial, commercial protective-safety devices from U.S. sources de- sired by manufacturer of protective-safety de- vices interested in possibly assembling at his plant. La Protection Rationnelle, 40 rue Louis Blanc, Paris 10. I.R. 332. Hospital-medical equipment, supplies manu- facturer-distributor desires to import from the U.S. similar products for distribution in France. Maison Luer, 104, bd. St. Germain, Paris 6. WTD 5/22/63 I.R. 296. 385 Ophthalmic Goods Manufacturer of high-style plastic spectacle frames wishes to represent U.S. manufacturers of metal glass frames. Manufacture de Lu- nettes, 18, rue Anna-Jacquin, Boulogne-sur- Seine (Seine). I.R. 373. 386 Photographic Equipment Graphic arts equipment desired by large manufacturer of same products wishes to add to his line for distributorship. Ateliers Bari- quand-Marre, 79 Avenue Aristide-Briand, Ar- cueil (Seine). WTD 2/21/63 I.R. 214. 391 Jewelry, Silverware, Plated Ware Silverplated holloware, giftware manufactur- ers for representation desired by French manu- facturer of these products. Orfevrerie Girod, 14, rue Portefoin, Paris 14. I.R. 400. 394 Toys, Amusement, Sporting Goods Electric, mechanical scientific toys manufac- turer wishes to establish contact with a U.S. counterpart for distribution in France a variety of U.S. toys, with eventual possibility of a li- censing agreement. CI. Rollet & Fils, 73-75 Rue Henri-Barbusse, Clichy (Seine) . I.R. 360. Fishing tackle equipment sought by whole- saler of fishing articles. Margou & Fils S.A., 148 avenue DaumesniL Paris 12. WTD 5/22/63 I.R. 223. U.S. toys desired by wholesaler who wishes. to act as agent for U.S. manufacturers. An Domino, 22 rue Vital Carles, Bordeaux, Gi- ronde. I.R. 64. 'Importer, wholesaler of toys, hobbies, minia- ture models wants to import or act as agent for- U.S. toy manufacturers. Would consider joint venture for manufacturing in France U.S. line of toys. Etats. Mouttet & Cie Sta., 15 Bid. de Briancon, Marseille, 3. I.R. 102. Agent for textiles interested in expanding line; anxious to represent U.S.. toy manufac- turers. Mr. Blaise Vita, 10 Crs. Mirabeau, Aix- en-Provence, B.D.R. WTD 3/1/62. I.R. 154. 396 Costume Jewelry, Costume Novelties, Buttons, Notions Advertising novelty items, giftware, special- ties manufacturers wishing to be represented by French commission representative, please contact: Rene Massonat, 14 Rue de Cursol, Bordeaux, Gironde. WTD 2/12/60 I.R. 25.* Manufacturer of religious items, giftware seeks similar items from U.S. manufacturer who would in turn handle his line of products in U.S. Societe Louis Cadious et Fils, 19 Rue St. James, Bordeaux. I.R. 68. U.S. novelties. Send (Sari), Nice, Alpes- Maritimes, France. I.R. 132. Importer of novelties wants to buy direct or act as representative for manufacturers of novelties. Marcel Imbert, 3 rue Lafayette, Marseille. I.R. 171. Agent-distributor wishes to represent a wide range of U.S. consumer products. Societe l Solor, 110 rue Sainte, Marseille. WTD 8/17/56 I.R. 182. 16 399 Manufacturing Industries U.S. company manufacturing fishing equip- ment such as natural bait, i.e., insects, fish preserved in alcohol or glycerine; lures, who would like to be represented in France by importer dealing in above line, please contact him. Also wishes to buy brine shrimp on his own account directly. Dafnie, 6, rue de Fe- camp, Paris 12. WTD 3/8/62. I.R. 275. Wishes to represent plastic products for domestic and industrial use, as well as toys. Hopes eventually to produce these products under license in France. Isaac Zenou, 94, rue Lafayette, Paris 10. I.R. 337. Chemicals, textiles manufacturers sought for exclusive representation arrangements. Hubert Wittorski, 127, Champs Elysees, Paris 8. WTD 3/26/63 I.R. 361. Commission agent wishes to represent U.S. firms in the following areas: auto service equipment, kitchen electrical fixtures, hoods, vents, electrical sockets, disposal units. Eugene Saks, Chateau d'Ardilliere, par Limours (S.O.). I.R. 366. Wishes to represent U.S. manufacturers of fruit juices, canned goods, frozen foods, also clothing of all types, building materials. Pachod Freres & Cie, 16 Avenue Marechal de Saxe, Lyon (Rhone). I.R. 434. Finger-operated sprayers, small, adequate for perfume, cosmetic uses desired by manu- facturer of similar products from U.S. pro- ducer. Le Frisson, 38 rue d'Hauteville, Paris 10. NCIA I.R. 419. Buyer of department stores desires wide range of products for stores — any new lines of cosmetics, stationery; ready-to-wear ap- parel for men, women, children; toys; women's costume jewelry of all types. Grands Magasins au Bon Marche, 38, rue de Sevres, Paris 7. I.R. 442. Manufacturer of household cleansers, waxes, floor, shoe polishes; glass, metal cleaners; de- odorants, insecticides seeks new products in this field on direct basis or conclude a licens- ing agreement. Ca-Va-Seul, Nogent-sur-Marne. WTD 5/22/63 I.R. 230. 509 Wholesalers Scrap steel (any grade), scrap metal de- sired by French importer/agent. Sumex, 5, rue Louis-le-Grand, Paris. I.R. 249. Leads for Importers 203 Canning, Preserving Foods French import company wishes to contact U.S. retailer interested in introducing cheeses, jams, jellies on the U.S. market. France-Food, 39, rue Washington, Paris 8. I.R. 369. French manufacturer of canned food would like to export to U.S. D'Arros Freres, 1 rue Francois-Massabo, Marseille, 2. I.R. 173. 207 Confectionery French manufacturer of biscuits and cookies is most anxious to locate representative in the U.S. Biscuits Brun, 20, rue Georges Mederic, Maisons-AIfort (Seine). I.R. 408* Seeks distributor in the U.S. for line of cookies packed in metal or foil boxes. Bis- cuiterie Schagen, 110 rue Ste Cecile, Mar- seille. I.R. 200. 208 Beverages Red, white Bordeaux wines, cognac bran- dies. A. De Luze & Fils (Maison), 88 Quai des Chartrons, Bordeaux. NCIA I.R. 18. Wines, cognacs, liquors, cordials. Also look- ing for U.S. firm in position to manufac- ture under license a brand of sparkling wine. Mr. Paul Saby & Co., 107 Avenue Foch, Libourne, Gironde. WTD 5/27/58. I.R. 3. Manufacturer seeks U.S. representative for Calvados liquor. Heritiers de Vve. R. Chort- Mutel, 23-25 rue de Quillebeuf, Pont-Aude- mer (Eure). I.R. 389. Exporter of mousseux, vinegars, liqueurs wants to contact agent in the U.S. for the exclusive importation of wine, liquors, cham- pagne, vinegars. Bureau Boulard "Export- Import," 48 Quai des Chartrons, Bordeaux. WTD 6/1/57. I.R. 30. Manufacturer of liquors desires distribution and sales of his liquors, Krandy, syrup, also basic products necessary for a potential im- porter to bottle under his own brand name. Etablissements Cazanove, 15 Rue Turenne, Bordeaux, I.R. 31. Manufacturer of "mousseux" wines, both .sweet and semi-sweet, as well as a distributor for white, red, rose wines is anxious to dis- tribute his products in the U.S. Etablisse- ments Mireille, 78 Avenue du Char-Verdun, La Valette, Var. I.R. 120. 209 Food Preparations Wants to appoint agent and distributor in U.S. to handle P.O.P. oyster powder, and P.O.P. cream, I.T.C. Laboratories, 29 Rue Vernet, Paris 8. WTD 5/3/63. I.R. 252.* New type of dehydrated herbs for infusions, i.e., verbena, lime flower, mint. Fevrier Decoisy Champion, 60 rue de Wattignies, Paris 12. WTD 1/23/63. I.R. 241. Olives, other North African foodstuffs. J. Bigorre et Cie, 53, bd. Haussmann, Paris 9. WTD 12/17/63. I.R. 240. Manufacturer wants to introduce through agent his "Chestnut Cream" (a jelly for use on pre-cocktail crackers). Conserveries du Rouget, 1 Cite Riverin, Paris 10. I.R. 390. Seeds, chemicals, fatty alcohols, esters waxes, vitamin A oils to the U.S. Societe Giraud & Cie, 33 rue Paradis, Marseille. I.R. 150. Wants to contact U.S. sales representa- tives and/or distributors interested in repre- senting or purchasing directly oils made from grape seeds. UNIPOL, 13 rue Roux-de- Brignoles, Marseille, 6. WTD 7/27/61. I.R. 162. 227 Floor Covering Mills, Products French export-import house wishes to find an importer or distributor in the U.S. for a specialty rug. Les Successeurs de Leonce Rey- sson, 2, Place de la Corderie, Marseille. I.R. 144. 230 Apparel Manufacturer of men's, women s sportswear and sports footwear seeks exclusive U.S. sales representative calling on department stores, wholesalers. Henry Ours, 21 rue Georges Bois- seau, Clinchy (Seine). I.R. 298. 232 Men's, Youths', Boys' Furnishings, Work Clothing Dress and sport slacks. Etablissements Hemespe, 34 Cours Alsace Lorraine, Bordeaux. WTD 2/11/62 I.R. 37. 233 Women's, Misses', Juniors' Outerwear Dress manufacturer wishes to develop rela- tionships with U.S. dress manufacturer for exchange of designs, technical know-how, and particularly to develop increased sales to U.S. stores. Pierre Billet, 45, rue des Petits-Champs, Paris 1. I.R. 239. Manufacturer of women's wearing apparel wishes to establish contacts with agent to introduce products in the U.S. Ets. Bomo, 4, rue D'Aboukir, Paris 2. I.R. 383. French manufacturer of ladies coats wishes to exhibit and sell products in the U.S. Couture Rosy, 8, rue Francis-Davso-Marseille. I.R. 179. 234 Women's, Misses', Children's, Infants' Under Garments Stockings, ladies underwear. Would con- sider licensing agreement with U.S. pro- ducer. Ets. Gaston Verdier, Verdier, 1 rue de Metz, Paris. I.R. 212. 238 Apparel, Accessories Manufacturer of specialized line of cloth- ing for medical profession and industrial technicians or workers seeks U.S. sales representative now calling on medical sup- ply houses, other apparel outlets. Societe JEM, 48 rue Barbaroux, Marseille. I.R. 103. 239 Fabricated Textile Products Manufacturer of canvas products wishes to export to the U.S. canvas containers for camping, military, industrial uses. Indus- trielle Textile, 7 Passage Guenot, Paris 11. WTD 5/22/63. I.R. 323. To establish direct contacts for direct im- portation of men's, women's Basque Berets. Societe Textile D'Exploitation, 33 rue Alfred- de-Musset, Carcassonne, Aude. I.R. 116. 242 Sawmills, Planing Mills High grade walnut for use in manufacture of furniture, ships, gun stocks. Rouleau Freres & Cie, 1-7 Cours St. Georges, Peri- gueux, Dordogne. WTD 3/60. I.R. 69. 244 Wooden Containers Molded wooden products made from com- pressed wood. Verdon-Thibault, Cerizay (Deux Sevres). WTD 11/61. I.R. 78. 249 Wood Products Walnut shell flour used in the manufacture of plywood glues, furniture glues. Rene Sauts, 54 Avenue Pasteur, Pessac, Gironde. WTD 11/22/61. I.R. 42. Wishes to locate an agent in the US. for distribution of cork shoe soles, rork filler for •hoe manufacturers. Etablissemrnu Charles Duvicq, Tosse, Landes. I.R. 17. 265 Paperboard Containers, Boxes Seeks agent or representative for card- board packaging for jewelry, small giftware items as well as point of sale displays. Imcarvau, 10, rue de Bretagne, Paris 3 (Valreas, Vauclusel. WTD 5/22/63. I.R. 292.* 281 Industrial Chemicals French producer of potash and chemicals seeks distributor to handle line of laboratory grade caustic potash and pharmaceutical grade (USP) potassium carbonate, potassium bromide, sodium bromide, ammonium bro- mide, photographic grade. Potasse et Produits Chimiques, Thann (Haut-Rhin). I.R. 335. 283 Drugs Pharmaceutical firm specializing in products in pill form seeks U.S. distributor for prod- ucts, particularly an antirhumatismal product Laboratoires Ger.neau, 5 rue Duluc, Bordeaux. I.R. 34*. Manufacturer of pharmaceutical ethical products wishes to find a U.S. distributor — especially for two new products. Laboratoires Latema, 11 bis, rue Balzac, Paris 8. WTD 10/18/62. I.R. 307. 284 Soap, Detergents, Cleaning Preparations, Perfumes, Cosmetics Seeks sales representative in U.S. for Aro- matic raw materials for perfumes, soap, cos- metics, hair preparation, special perfumes. Ets. De Trevise, 42-48 Rue de la Reine Hen- riette, Colombes (Seine). I.R. 218. Manufacturer wishes to sell high luxury toilet soap. Savonnerie d'Alesia, 46-48 due de Stalingrad, Le Pre St.-Gervais (Seine). I.R. 388. Manufacturer of household dyes, cleaning, polishing products seeks U.S. sales represen- tatives and/or wholesalers to market line of products. Gonnet and Cie, 55 Place de la Republique, Lyon 2. WTD 12/20/60. I.R. 319. 287 Agricultural Chemicals Producer of chemical products for agricul- ture wishes to sell in the U.S. specialized products to destroy pests, insects. Ets. Umupro, 20 rue Gasparin, Lyon 2. I.R. 262* Manufacturer of organic garden fertilizers wants sales representative in U.S. Also desires mutual exchange of horticultural, arborcul- tural supplies, equipment, particularly new developments in those fields. Leon Derome- Le Feriligene. Rue de la Gare, Bavay (Nord). WTD 2/6/61 I.R. 274*. Manufacturer of fertilizers for potted plants grown in homes seeks agent to represent products in the U.S. Ste. Sep., 25 rue Victor Hugo, Paris. I.R. 430. 289 Chemical Products Glue for leather goods, shoe cleaning pastes, creams, other leather cleaning pastes, creams. Seeks agent or company to manufacture prod- ucts under license. "La Chevrette." 156, rue 17 du Faugourg St. Denis, Paris 10. WTD 5/22/63 I.R. 220. Manufacturer wishes to export plaster coat- ings to U.S. S.A. Ancien Ets. Jardin, 27 bis rue de la Poterie-Corbeil-Essonnes, Seine & Oise. I.R. 340. 301 Tires, Tubes Manufacturer of sporting goods equip- ment line, i.e. bicycle, motor scooter, motor- cycle tires; rubber inflatable canoes, boats; rubber inflatable mattresses, folding beds (aluminum and rubber), wishes to locate sales agent in the U.S. Ets. Hutchinson, 124 Avenue des Champs-Elysees, Paris. I.R. 432. 302 Rubber Footwear Seeks U.S. representative for unlined, lined rubber footwear. Etablissements Baudou, Les Eglisottes, Gironde. WTD 2/4/63 I.R. 13. 306 Fabricated Rubber Products Manufacturer of rubber products wishes to sell industrial rubber products such as ma- chine rubber, parts for oil and other indus- tries. Would consider licensing U.S. firm to produce its own products in U.S. Paulstra, 9 rue Hamelin, Paris 16. WTD 6/4/63 I.R. 427.* U.S. agent needed for manufacturer's work and outdoor rainwear to be introduced in U.S. Pigeon Voyageur, Rue Louis-Blanc, Bethune P de C. I.R. 401.* Interested in exporting both genuine and synthetic rubber products or combination thereof, to U.S. mats for floors of automobile, trucks, soles for shoes, mountings for motor vehicles, waste disposers. Talmier, Fils & Cie., B.P. 69, Carcassonne, Aude. I.R. 161. 307 Plastics Products Manufacturer of plastic dyes, molds, injec- tors, other products, seeks agent to distribute products in the U.S. Ste. Nouvelle des Plasti- ques Industriels (S.N.P.I.), Derval (L.A.), WTD 5/22/63 I.R. 289*. Manufacturer of semi-finished plastic prod- ucts wishes to export cellulose acetate plastic scrap. Bourgogne & Grasset, S.A.R.L., 43 rue Pasteur, Beaune (Cote-d'Or). WTD 5/22/63 I.R. 293. Manufacturer of household items such as pitchers, pails, buckets, also polyethylene. Plastimonde, 101, rue Moliere, Ivry (Seine). WTD 6/6/59 I.R. 317. Manufacturer of plastic tackle boxes wishes to locate agent. Venard Freres, 158 rue A. France, Oyonnax (Ain) . WTD 5/22/63 I.R. 303. 313 Boot, Shoe Cut Stock, Findings Manufacturer of leather shoe soles seeks U.S. buyers. Etablissements Maurice Motton & Co., 48 rue des Forges, Dijon. I.R. 372. Manufacturer-tanner wishes to locate U.S. representative for products — a variety of col- ors, leathers. Jean Enault, 19, rue Jacques Louvel Tessier, Paris 10. WTD 7/6/62 I.R. 308. 314 Footwear, except Rubber Medium-priced shoes, slippers for women. Etablissements Maurice Dubois, 223 Avenue d'Ares, Cauderan (Gironde). WTD 1/3/62 I.R. 67. Women's novelty, sports shoes as well as summer, winter slippers. Roger Merlet, 27 Cours Tourny, Libourne, Gironde. I.R. 11. Manufacturer of men's, women's sportswear, sports footwear seeks exclusive U.S. sales representative. Henry Ours, 21 rue Georges Boisseau, Clinchy (Seine). I.R. 298. 319 Leather Goods Manufacturer of key holders of leather (used for publicity purposes) seeks U.S. out- lets. Ets. Lucas, 16, rue des Poissonniers, Paris 18. WTD 9/13/62 I.R. 341. 325 Structural Clay Products Manufacturer seeks wholesale outlets or sales representatives in U.S. for ceramic tile, mosaic, anti-acid pipe. Cerabati, 6, avenue Velasquez, Paris 8. WTD 8/27/62 I.R. 265. 332 Iron, Steel Foundries Special type steel in sheets, plates, bars. Pierre Bap & Co., 17 Rue Eugene Delacroix, Paris 16. WTD 5/22/63 I.R. 243. Steel, steel products. V. Soriano et Cie., 366 bis, rue de Vaugirard, Paris 15. WTD 5/22/63 I.R. 273. 335 Rolling, Drawing, Extruding of Nonferrous Metals Iron, steel wire, barbed wire, plain wire, wire used for bed-springs, other industrial purposes for export to U.S. Sidemetal — J.L. Demers Ltee. 36, avenue Hoche, Paris 8. I.R. 354. 343 Heating Apparatus (Except Electric), Plumbing Fixtures Manufacturer of industrial gas, oil firing burners, supporting equipment interested in .exporting on a direct basis to end-users in U.S. Pillard Freres & Cie, 60 Cours Pierre Puget, Marseille, 6 eme. I.R. 189. 353 Construction Machinery Interested in exporting new trade type of shovel for building trade. Also new type of material handling and trailers. Terigi (Chan- tiers De Guyenne), 163 Rue Camille Godard, Bordeaux. WTD 12/11/61 I.R. 9. Seeks agent in U.S. to handle mail sorting equipment, package handling equipment. Mosco Jacob, 2 Square Gaul Blanchet, Paris 12e. I.R. 381. NCIA. Seeks U.S. representative for line of auto- matic control horizontal band-saws for use on wood or plastics. Ets. CD., 20 rue Anabole, France, Quteaux (Seine). WTD 3/16/63 I.R. 429. 354 Metalworking Machinery Drills, reamers, cutters, special high-speed precision tools. Florimond et Chabardes, 58- 60 rue Denis-Papin, Pantin (Seine). I.R. 245.* Manufacturer of center precision and pro- duction lathes wishes to find agent in the U.S. Stima, 54, avenue Hoche, Paris 8. WTD 6/26/62 I.R. 425. 363 Household Appliances Wishes to locate representative in the U.S. for electric water heaters. Durandeau, Conseil Electrotechnique, 6 rue Boudet. I.R. 45. 364 Electric Lighting, Wiring Equipment All types of insulated electric cable. So- ciete Geoffroy Delore, 11, rue Jeanne d'Asni- eres, Clichy (Seine). I.R. 235. 365 Radio, Television Receiving Sets, Except Communication Types Oceanic radio shortwaves, standard waves distributor. France-Expansion, 35 rue Boissy d'Anglas, Paris 8. I.R. 270.* 367 Electric Components, Accessories Signal lamp holders, switches, special elec- tronic tools. Ets Dyna, 36 Ave. Gambetta, Paris 20. WTD 10/4/62 I.R. 257. 369 Electrical Machinery Manufacturer of industrial, marine elec- trical batteries interested in having sales representation in U.S. or arranging licensing with a U.S. manufacturer for U.S. production of alkaline batteries. Ducelliery Co., 23 Rue Alex. Dumas, Paris 11. WTD 10/8/62 I.R. 217. Manufacturer of automatic starters for elec- tric motors up to 200 hp. desires representa- tion in U.S. Durandeau, Conseil Electrotech- nique, 6 rue Boudet, Bordeaux, (Gironde). I.R. 47.' 371 Motor Vehicles, Motor Vehicle Equipment Midget cars used by youths and as training vehicles by police department on driving prac- tices. Girmat, 71 Cours Edouard Vaillant, Bordeaux, (Gironde). WTD 10/62 I.R. 35. 372 Aircraft, Parts Offers top quality line of airplane micro- turbo compressors, hydraulic equipment, fit- tings, electronic equipment for pressurizing, general outfitting of planes for licensing and/ or distribution in U.S. Societe F. Breton & Cie, 24 Allees Fred, Mistral, Toulouse, Hte. Garonne. I.R. 91. 373 Ship Building, Repairing Wishes to find agent in the U.S. to handle boats ranging from 18' to 75', and smaller sail boats. Hulls are made of plywood as well as plywood with a plastic coating. B.P.L. Marine, 19 Boulevard Chanzy, Arachon, Gi- ronde. I.R. 65. French manufacturer wishes to contact U.S. importer who would represent him, or U.S. maker who could manufacture under license fiber glass pleasure boats. Rhone Marine (Chantier De Marseille), Bid Marius Bre- mond, Verduron-Haut, Marseille. I.R. 172. 382 Instruments for Measuring, Controlling, Indicating Physical Characteristics Manufacturer of precision gauges, barom- eters, hydrometers, meters, wishes to locate agent in U.S. Maxant Ets., 38 Rue Belgrand, Paris 20. I.R. 301, NCIA.* 18 383 Optical Instruments, Lenses 386 Photographic Equipment 399 Manufacturing Industries Wishes to offer patented optical instru- ments to be manufactured under license in the U.S. or to export same to U.S. Etablissements Pierre Mosse, 71, rue St. Ferreol, Marseille, 6. WTD 4/12/62 I.R. 110. 384 Surgical, Medical, Dental Instruments Distribution and service facilities in U.S. for appliances of vibrational medical treatment of obesity fractured limbs, after-effects of poliomyelitis, similar illnesses by massage, traction of limbs, spinal column. Societe d'- Apareillane du Sud Ouest, B.P. 13. Marmande (Lot et Garonne). WTD 5/15/63 I.R. 49. Seeks sales representatives in U.S. for line of protective glasses, goggles for industrial, commercial use. La Protection Rationnelle, 40 rue Louis Blanc, Paris 10. I.R. 333. Manufacturer of optical, scientific, medical, laboratory instruments wishes to locate an agent in the U.S. to represent medical, lab- oratory instruments. Firm has retinal camera for opthomic use and gastroscope to film stomach; also has electronic microscope and metalurgical microscope. Optique de Pre- cision de Levallois, 106 rue Chaptal Levallois- Perret (Seine). I.R. 358.* Manufacturer of surgical fasteners wishes to give exclusive right for distribution to U.S. firm their surgical fasteners. Mme. Vve. L. Bruneau, 64, avenue Aristide-Briand, Mont- rpuge (Seine). WTD 5/22/63. I.R. 306.* Patented plastic syringes with possibility of future license arrangement. Ets. F. Cautel- lier, 26 Rue de Rome, Marseille. I.R. 198. Manufacturer of graphic arts equipment anxious to locate three or four distributors to cover U.S. The machine photographs texts, can reduce size by 25%; italize sections; 60 cycles; produces a negative for reproduction suitable for short offset runs of 2,000 to 3,000 or more. Special attachments available for reproducing line drawings, half-tone repro- ductions. Ateliers Bariquand-Marre, 79 Ave- nue Aristide-Briand, Arcueil (Seine). WTD 2/21/63 I.R. 215.* Agent in U.S. needed to distribute manu- facturer's photographic lenses, zoom lenses. Societe Generale D'Optique, 76 bd. de la Villette, Paris 19. WTD 4/6/62 I.R. 411. 394 Toys, Amusement, Sporting Goods Dolls of polyethylene, with or without clothes, hair of nylon fiber or moulded. Ets. G. Convert, Boite Postale 19, Oyonnax (Ain) (Paris office: 2, rue de Vienne, Paris 8). WTD 5/22/63 I.R. 276. Manufacturer of small inexpensive plastic toys seeks agent in U.S. Jou-Plast, Coligny (Ain). WTD 5/24/63 I.R. 392. Wants to sell French toys to U.S. depart- ment stores. France Jouets, 278 Avenue de la Capelette, Marseille. WTD 1/23/59 I.R. 194. Wishes to sell equipment for the game of Boule. Fonderies Du Midi, 21 rue Cite des Platanes, Marseille. I.R. 183. Manufacturer of: models of human or ani- mal anatomies, geometric and stercometri<- bodies, made of rubber and /or plastic material seeks contact with U.S. firm to arrange ex- clusive distribution on U.S. market. Ets. Pier- ron, Sarrequemines, (Moselle). I.R. 399. Commission agent wishes to locate agents in the U.S. to market plastic tile that imitates glass; storage tanks of plastic coated rubber, holds up to 10,000 gal. of liquid except strong acid ; commercial dough mixer, household linen. Eugene Saks, Chateau d'Ardilliere, par Limours (S.O.). I.R. 367.* Manufacturer wishes to find representative in the U.S. to distribute travel articles of vari- ous types, articles are lightweight, expanded plastics, fiber-board type. U.S. styling. Favo, Fabrique d'Articles de Voyage et de Maro- quinerie, 31, avenue de Gle. Gallieni, Romain- ville (Seine). WTD 7/10/62. I.R. 346.* Manufacturer of plastic pipe with a remova- ble ceramic bowl, removable filter wishes to export products to the U.S. J. Mahieux, 41 Avenue Gabriel-Peri, Rueil-Malmaison (S & 0). WTD 5/22/63 I.R. 339.* Wishes to export raw materials, glass tubing, furniture, machine tools, parts for bicycles in- cluding accessories. Pachod Freres & Cie, 16 Avenue Marechal De Saxe, Lyon (Rhone). I.R. 436. Manufacturer of women's wigs, men's tou- pees, wishes to sell women's wigs in U.S. Madame Jean Yordikian — Postiches d'Art, 18 rue d'Aix, Marseille, ler. I.R. 186. 739 Business Services 385 Ophthalmic Goods Manufacturer of spectacle trames wants to find agent for sale of products in the U.S. Lunetterie Devigne Sari, 12 Rue de Sevigne, Paris 4. I.R. 264. French manufacturer of plastic glass frames wishes to find wholesaler to distribute prod- ucts. Manufacture de Lunettes, 18, rue Anna- Jacquin, Boulogne-sur-Seine. I.R. 374. 396 Costume Jewelry, Costume Novelties, Buttons, Notions Requests inquiries from sales representa- tives in U.S. interested in selling small plastic novelties to the novelty, toy, religious supply trade. Confisal, 63 rue Abbe-de-1'Epee, Mar- seille. I.R. 106. Market research agency wishes to work out arrangement with U.S. marketing firms and consultants for marketing studies in Europe. Service International d'Etudes des Marches, 242 rue de Rivoli, Paris 12. WTD 2/11/63 I.R. 225. Management consultant firm with experience in market surveys wishes to offer its services in this area. Planus, 223, Faubourg Saint-Honore, Paris. I.R. 336. Investment Opportunities License offered Additional information on these 7 li- censing opportunities may be obtained by U.S. manufacturers from the Bureau of International Commerce, Office of International Investment, Department of Commerce, Washington, D.C. 20230, by referring to the appropriate file number following each of the descriptions below. 243 Prefabricated buildings Firm of engineers and architects offers patents and technical assistance under a license arrangement to U.S. firms for the manufacture of prefab buildings used for schools, hospitals, dwellings and ware- houses. File 1105. 251 Hospital bed Manufacturer of hospital and medical equipment wants to license a U.S. manu- facturer to produce a patented hospital bed. File 1106. 284 Denture supplies License offered for the production of denture adhesives and cleaning agents. File 1107. 287 Fertilizer Developer of a synthetic manure which has all the fertilizing value and other qualities of natural manure but with greater ease of application and complete absence of smell seeks U.S. licensee. File 1108. 342 Can, bottle opener License or sale of U.S. patent for pro- duction of a combination can and bottle opener offered U.S. manufacturers. File 1109. 382 Safety control Production license for an industrial safety device utilizing photoelectric and photoresistant cells for oil-fired and gas- fired burners and other applications of- fered U.S. manufacturers. File 1110. 399 Dehydrating caps License offered U.S. manufacturers for the production of dehydrating bottle caps and stoppers to absorb humidity in 19 containers of pharmaceutical products. File 1112. For sale 012 Vineyard A fully staffed chateau, located in the Bordeaux region, making white and red wines is offered for sale. Transactions Immobiliers Forestieres et Agricoles, 20 rue Chauchat, Paris 9. 284 Cosmetics, detergents Manufacturer of ladies' perfumes, co- logne and nail-drying spray offers its business for sale. Yvonne d'Estrec, 6 Place Vendome, Paris. License wanted 177 Concrete construction License sought for the production of prefab concrete parking garage. Entre- prises Ossude, 9 ave. d'Orsay, Paris 7. 203 Frozen foods Firm engaged in quick freezing of all kinds of foodstuffs seeks technical and/ or financial participation from U.S. frozen-food firms. Gast, BP 68, Le Prat Vannes ( Morbihan ) . 205 Baked goods Seeks cross licensing with U.S.' baker for the production of its biscuits and cookies in the U.S. and to make U.S. baked goods in France. Biscuiterie Scha- gen, 110 rue St. Cecile, Marseille. 280 Chemicals Manufacturer of chemical bases for detergents and items used in textile in- dustry seeks license to make other products of a chemical base. Soc. An. Sapchim-Fourhier-Cimag, 4 rue de Gal- liera, Paris. Manufacturer of aerosol products such as insecticides and room air deodorants seeks license to produce additional aero- sol products. Caubet & Fils, 222 ave. de la Capelette, Marseille. 283 Pharmaceuticals Cross-licensing arrangements • sought by French pharmaceutical manufacturer. Laboratoires Corbiere, 27 rue de Ren- audes, Paris 17. License sought for the production of ethical drugs and pharmaceuticals by pharmaceutical firm which will offer its patents in return. Office Pharmaceutique Francaise d'Outre-Mer, 24 rue Amelot, Paris 11. 284 Cosmetics, detergents License sought for the production of cosmetics and toilet articles. Laboratoire Gueyne, 8 rue Dubessan, Bordeaux. Detergents manufacturer seeks license to produce specialty detergents. Is par- ticularly interested in producing ampho- teric agents. Ste. Chimique Elveuvienne, St.-Pierre-les-Elbeuf (S.M.). License sought for the production of cosmetics other than nail polish, deo- dorants and suntan products. Labora- toires Feret & Freres, 20-24 rue Dautan- court, Paris 17. 285 Paints Paint and varnish manufacturer seeks license to make rubber-base and epoxy specialty paints as well as paints used in the missile field. Comptior Commer- cial des Couleurs et Vernis, 96 rue d'ltalie, Marseille. 287 Agricultural chemicals Chemical producer seeks license to produce insecticides, herbicides, fungi- cides and related products. Soc. Prochim, Courchelettes (Nord). 306 Rubber products Manufacturer of rubber products for industrial use, such as conveyor belts and molded parts, seeks license to make molded parts for automotive and me- chanical uses, mine conveyor belts, rub- ber blankets, paper mill cylinders and supplies for chemical plants. Rollin & Co., Steinback (Haut-Rhin). License sought for production of any type of rubber product by manufacturer of rubber footwear. Etab. Baudou, Les ' Eglisottes (Gironde). Manufacturer of hot water bottles, beach toys and games seeks license to make rubber products. Kent Rubber Co., Ltd., Route de la Barre, Anglet-Blanc- pignon (Basses Pyrenees). 307 Plastics Building-materials manufacturer seeks license to make plastic pipe and fittings for industrial uses. Les Produits de L'Industrie Moderne, 17 Blvd. Riquet, Toulouse (Haute Garonne). 353 Construction equipment License sought for the production of construction and industrial machinery and equipment. Maison Breguet, 15 ave. d'Eylau, Paris 16. 355 Special industry machinery Wood and plastic-working manufac- additional wood and plastic working turer seeks license to make textile and additional wood and plastic working machinery. Ets. CD., 20 rue Anavole, Quteaux (Seine). 356 Bearings Manufacturer of ball and needle bear- ings seeks joint venture to intensify present business efforts. Ateliers Indus- triels de Mecaniques de Precision, 12 ave. Emile Acollas, Paris 7. 358 Air conditioners License sought for the production of home air conditioners, heating equip- ment and other small appliances for do- mestic use. J. Degermann & Cie, 8 rue Catulle Mendes, Paris 17. 363 Home appliances Manufacturer of small, electric hand mixers seeks license to make additional small, electric home appliances. Esge- France, JS.A., 8 rue de l'Usine, St. Louis (Haut-Rhin). License wanted to make water heaters with enamel-lined tanks. Durandeau, Conseil Electronechnique, 6 rue Boudet, Bordeaux. 379 Trailers Manufacturer of lightweight camping trailers seeks license to make U.S. camp- ing and other small folding trailers.' Etab. Baillou, Rue Gambeatt, Pone (Charente Maritime). 382 Measuring instruments Manufacturer of mechanical measur- ing devices and electronic precision- measuring devices seeks reciprocal li- censing arrangements with U.S. producer of all kinds of electronic precision- measuring instruments. Cahuvin Arnoux, 190 rue Championnet, Paris 18. Varied products License sought for the production of material-handling equipment, pleasure boats and trailers, water heaters for swimming pools and steel platforms; tables and prefab buildings. Atelier & Chantiers de Dunkerque & Bordeaux, 125 Quai de Brazza, Bordeaux-Bastide. License wanted for the manufacture of prefab parking garages,, agricultural equipment, metal structural equipment, storage tanks and railroad tank cars. Etudes & Travaux de Construction Metal- liques, 9 Impasse des Petits-Marais, Gennevilliers ( Seine ) . 20 * \ y*\ ?v te .M^^ \»« wandering around is fine for tourists but you can locate overseas buy- ers much more easily through the U. S. Department of Commerce and its authoritative weekly news magazine, INTERNATIONAL COMMERCE. CLIP AND MAIL THE COUPON Subscription Form Picas* enter my subscription to International Commorc*. □ Annual subscription, $16.00 □ Via domestic airmail, (25.00 additional □ Foreign mailing, $5 additional NAME ADDRESS CITY ZONE STATE Moil to Sales Promotion Stoff, Office of Publications Management. US Depart. ment of Commerce, Washington, D. C. 20230 Enclose check or money order payable to the Superintendent of Documents. PS. When you do, ask about selling in Trade Centers, Trade Fairs and Trade Missions. PENN STATE UNIVERSITY LIBRARIES ADDDD71Eflfib U.S. TRADE MISSIONS PROGRAM