START | UC BERKELEY MASTER NEGATIVE STORAGE NUMBER 00-75.4 (National version of master negative storage number: CU SNO00075.4) N MICROFILMED 2000 UNIVERSITY OF CALIFORNIA LIBRARY PHOTOGRAPHIC SERVICE USAIN State and Loca] Literature Preservation Project Funded in part by the National Endowment for the Humanities REPRODUCTION AVAILABLE THROUGH INTERLIBRARY LOAN OFFICE MAIN LIBRARY UNIVERSITY OF CALIFORNIA BERKELEY, CA 94720-6000 COPYRIGHT The copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyrighted materials including foreign works under certain ~ conditions. In addition, the United States extends protection to foreign works by means of various international conventions, bilateral agreements, and proclamations. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction is not to be "used for any purpose other than private study, scholarship, or research.” If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use," that user may be liable for copyright infringement. University of California at Berkeley reserves the right to refuse to accept a copying order if, in its judgment, fulfillment of the order would involve violation of copyright law. Western F uit Jobbers’ I Association of America Premium list, 1911 : Northern California Citrus... [Sacramento, Calif.] [1911] BIBLIOGRAPHIC RECORD TARGET University of California at Berkeley Library USAIN State and Local Literature Preservation Project Master negative storage number: 00-75.4 (national version of the master negative storage number: CU SN00075.4) Corporate Author: Western Fruit Jobbers' Association of America. Northern California Citrus Fair (1911 : Sacramento, Calif.) Author: Western Fruit Jobbers' Association of America. Northern California Citrus Fair (1911 : Sacramento, Calif.) Title: Premium list, 1911 : Northern California Citrus Fair in conjunction with the convention of the Western Fruit Jobbers' Association. Northern California Citrus Fair, Feb. 13-18, 1911, ‘Sacramento, in connection with convention of Western Fruit Jobbers Association. Imprint: [Sacramento, Cal : Western Fruit Jobbers' Association, 1911]. Description: [86] p. ill. ; 20 cm. Call numbers: CSL State Lib SB317.75.C2 N67 1911 California Microfilmed by University of California Library Photographic Service, Berkeley, CA Filmed from hard copy borrowed from California State Library FILMED AND PROCESSED BY LIBRARY PHOTOGRAPHIC SERVICE, UNIVERSITY OF CALIFORNIA, BERKELEY, 94720 DATE: 3/00 REDUCTION RATIO: 8 PM-1 3%2"x4” PHOTOGRAPHIC MICROCOPY TARGET NBS 1010a ANSI/ISO #2 EQUIVALENT 25 Lo Jd ,25 NORTHERN CALIFORNIA CITRUS FAIR FEB.I3-18, I91I SACRAMENTO IN CONNECTION WITH CONVENTION OF WESTERN FRUIT JOBBERS ASSOCIATION PREMIUM LIST 1911 ern California Citrus Fair CONJUNCTION WITH THE CONVENTION OF THE CALIFORNIA I EE Western Fruit STATE LIBRARY « 11 ~ Jobbers CALLF Lib Association NEW STUDEBAKER BUILDING EIGHTH AND L STREETS SACRAMENTO, CAL. a FEBRUARY 13th to 18th, Inclusive, 1911 fC C= = \ CS merle zie This is going | tobea | big year on Now is the time to order your initial stocks so as to re: 31 ceive part of the first shipment of new goods arriving from Hawaii in March and April. For Health and Delight Dole’s Pineapple Juice Has No Equal ie General Sales Office HAWAIIAN PINEAPPLE PRODUCTS CO. Ltd. : 112 Market 8t., San Francisco Northern California Citrus Fair IN CONJUNCTION WITH THE CONVENTION OF THE Western Fruit Jobbers’ Association NEW STUDEBAKER BUILDING EIGHTH AND L STREETS SACRAMENTO, CAL. FEBRUARY 13th to 18th, Inclusive, 1911 = (i= (f= [c= SCE ia SE eis Se ees ANYTHING AND EVERYTHING IN CANNING MACHINERY AND SUPPLIES Berger and Carter Company 504-506 MISSION STREET SAN FRANCISCO, CAL, CANNING MACHINERY FOR FRUITS, FISH AND VEGETABLES RAISIN MACHINERY CAN-MAKING MACHINERY APPLE MACHINERY BOTTLE MACHINERY Sole Agents for Electric Fruit Evaporators CALIFORNIA STATE Liamany J. E. Stewart OFFICERS OF WESTERN FRUIT JOBBERS’ ASSOCIATION Jno. M. Walker. President Wm. M. Roylance 1st Vice-President Geo. G. Grupe 2nd Vice-President 3rd Vice-President Elwood H. Royer Treasurer Wm. D. Tidwell Secretary SACRAMENTO CONVENTION ‘COMMITTEE Chairman Entertainment Transportation Publicity Finance Hotel Accommodations C. B. Wilmarth Secretary A. A. Martin Manager Northern California Citrus Fair $500,000.00 Business in Eight Weeks We Have the Best ACREAGE In Northern California Les Farm Small and Improved Fruit Unimproved Cy Lands For Expert Opinion Consult ROOT & SMITH CONDITIONS FOR EXHIBITORS FREIGHT RATES The Southern Pacific Company will carry all articles exhibited at the Fair, over its respective réutes, free of charge, and under conditions con- tained in the following: : TO SACRAMENTO Shipments for exhibition at the Fair should be forwarded to Sacramento at regular rates, consigned to the exhibitor, and charges collected on de- livery. RETURNING Consignoas or exhibitors must surrender to this Company ’s agent, when returning shipment, the expense bill showing charges to the Fair, accompa- nied by certificate of the Manager of the Northern California Citrus Fair, the latter setting forth that property has been on exhibition and not changed hands, when consignment will be forwarded to original shipping point free of charge. Agents must make reference to original forwarding, also ‘‘In- ward expense bill and Manager’s certificate taken up.”’ Agent, Sacramento, will refund all charges for transportation to the Fair by F. 13, attaching thereto original expense bill, Manager's certificate, and receipt of consignee or exhibitor on form F. 77, and forward all to Freight Auditor with daily Report in the usual manner. RULES FOR EXHIBITORS AND EXHIBITS | Rule 1. Space will be assigned in the different departments in the order of application. Rule 2. In the installation of exhibits particular attention is called to the beautiful rooms in which the Fair is held and exhibitors must arrange their exhibits so as not to drive nails into the walls or otherwise mar the building. Rule 3. The official colors are green, red and yellow—an effort will be made to use 40% each of green and yellow, and 20% of red—kindly confine decorations to this proportion. Rule 4. All entries close on the opening day of the Fair at 12 noon, and all exhibits must be in position and ready for exhibition at that time. Rule 5. Premiums will not be awarded when articles are judged un- worthy. RANCHO DEL PASO (OR HAGGIN GRANT) 44,000 Acres of the finest farming land in the unequalled and fertile Sacramento Valley, adjoins the limits of the City of Sacramento The Capital of and Most Prosperous and Thriving City in California And You All Know California This famous ranch has been held intact since ploneer days and at last is being thrown open to the public. It is eity land at farm prices. A small payment will secure you a home of ten acres, bal- ance payable in easy annual payments (which you can make from the land). Fine macadamized roads, oak trees, electric suburban trains every few minutes and the trans-continental lines of the Southern and Western Pacific ‘Railroads run for miles through the ranch. Write us for handsome illustrated booklet and map or call at the office and allow us to show you the property. Sacramento Valley Colonization Co. 426 Ochsner Building Sacramento, California PROGRAM WEDNESDAY, FEB. 15th. Official opening of Convention. Reception Ladies at Crocker Art Gallery. THURSDAY, FEB. 16th. Opening of morning session of Convention. Afternoon session of Convention. Card Party for the ladies. . M. Banquet, Hotel Sacramento. Danee. FRIDAY, FEB. 17th. Morning session of Convention. Afternoon session of Convention. Luncheon. Jobbers’ official evening at Northern California Citrus Fair and Auction of exhibits. 10 P. M. Jinks at Elks’ Temple. SATURDAY, FEB. 18th. :30 P. M. Trip to Folsom and return via Fair Oaks. :00 P. M. Theater party. SUNDAY, FEB. 19th. Daylight trip down Sacramento river to San Franeisco. « SAN FRANCISCO PROGRAM MONDAY, FEB. 20th. Trip around the Bay, landing at Oakland in the afternoon. Entertainment by Oakland Chamber of Commerce. TUESDAY, FEB. 21st. Reception on floor of Merchants’ Exchange and Address of Welcome. Automobile Trip to the Cliff House and along the beach, by courtesy of Henry M. Owens, President of the Pacific Motor Club, and Moving Pictures to be taken by the Panama-Pacifie Exploitation and Publicity Committee, of the Auto Trip. WEDNESDAY, FEB. 22nd—Washington’s Birthday. Band Concert in Golden Gate Park and Trip to Beach. 7 lm / CALIFORNIA ALMOND GROWERS’ EXCHANGE Sacramento, California 7193 K Street Ly NOT A TRUST Just a Growers’ Organization to improve the quality of almonds for market, deter- mine and maintain fair prices, eliminate speculation and pay the nan for selling who does the work L We go direct from the Grower to the Broker ~ PREMIUM LIST Class I—CITRUS FRUITS Section 1. Best General Display of Citrus Fruits from any one exhibitor Gold Medal One Year’s Subscription, ‘‘Better Fruit.’’ 2. Seeond Best Silver Medal Special Prize—One Year’s Subseription, ‘‘Pacific Coast Packer.’’ 3. Third Best Bronze Medal Special Prize—One Year’s Subscription, ‘‘The Rural Californian.’’ 4. Finest Decorative Exhibit Gold Medal Special Prize—One Year's Subscription, ‘California Fruit Grower.’ 5. Second Finest Silver Medal Special Prize—One Year’s Subscription, ‘‘Orchard and Farm and Irrigation Magazine.’ ORANGES 6. Best General Display of Oranges Gold Medal Special Prize—One Year’s Subseription, ‘‘Better Fruit.’’ 7. Second Best Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ 8. Third Best Bronze Medal Special Prize—One Year’s Subscription, ‘‘The Rural Californian.’’ 9. Best Packed Box for Shipment........................ Gold Medal Special Prize—One Year’s Subseription, ‘‘California Fruit Grower.’’ 10. Second Best Silver Medal Special Prize—One Year’s Subscription, ‘‘Orchard and Farm and Irrigation Magazine.’’ 11. Best 10 Boxes Single Variety for shipment Gold Medal Special Prize—One Year's Subscription, ‘‘Better Fruit.’’ 12. Second Best Silver Medal Special Prize—One Year’s Subseription, ‘‘Pacific Coast Packer.’’ 13. Best Carload—at least 20 boxes to be shown on the floor—remainder to be in cold storage subject to auction Gold Medal Special Prize—One Year’s Subscription, ‘‘California Fruit Grower.’’ 14. Second Best Silver Medal Special Prize—One Year's Subscription, ‘‘Orchard and Farm and Irrigation Magazine.’’ 15. Third Best Bronze Medal Special Prize—One Year’s Subscription, ‘The Rural Californian.’’ 16. Best single box of Washington Navels Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ 17. Second Best Bronze Medal Special Prize—One Year’s Subseription, ‘‘The Rural Californian.’’ 18. Best single box of budded Oranges other than Navels...Silver Medal Special Prize—One Year’s Subscription, ‘‘Orchard and Farm and Irrigation Magazine.’’ 19. Second Best Bronze Medal Special Prize—One Year’s Subseription, ‘The Rural Californian.’’ 20. Best single box of Seedlings................. ...... .. Silver Medal Special Prize—One Year’s Subscription, ‘‘ Pacific Coast Packer.’ 21. Second Best Bronze Medal Special Prize—One Year’s Subseription, ‘“The Rural Californian.’’ Ir Protect Your Crops | From FROST There’s no fear of frost by the orchardist or truck gardener who equips his place with the Bolton Orchard Heater The first heater on the market. Built on absolutely scientific prin- ciples by a man who had studied frost fighting for twenty years in U. S. Weather Bureau. Endorsed by California Fruit Growers’ Exchange—largest body of orange and lemon growers in the world—after exhaustive tests with all makes of heaters. Let us explain the workings of the Bolton. Write for circulars. FROST PREVENTION CO. BALBOA BUILDING SAN FRANCISCO SPRA-MULSION (SPRAY-EMULSION) THRIPS ‘‘Spra-mulsion’” is the only material that has given reliable and thorough results against THRIPS. It is also efficient against Scale, Red Spider and Aphis. It gives an absolutely perfect permanent emulsion merely by adding water. It is a pleasure to spray with it. It will not injure hands, face, wagon, harness, pump or tree. Sold in barrels and kegs. Made in San Francisco by R. R. ROGERS CHEMICAL CO. 527-29 Commercial Street San Francisco, Cal. Class I—CITRUS FRUITS (Continued). Section 22. Best general display........ pit Soria egy wa wih ...Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ 23. Seeond Best ............... iii, Bronze Medal Special Prize—One Year’s Subscription, ‘‘The Rural Californian.’’ POMELOES 24, Best General Display................................. Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.”’ 25. Second Best .............. iii. Silver Medal 26. 4. Cu Sk -3 6. -1 Special Prize—One Year’s Subscription, ‘‘Orchard and Farm and Irrigation Magazine.’’ Best specimen of Blooded Pomeloes................... Silver Medal Special Prize—One Year’s Subseription, ‘‘Pacific Coast Packer.’’ Class II—DRIED DECIDUOUS FRUITS Best Display of Dried Fruit by Packer................. Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ Second Best ............. iii, Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ Third Best ........ cco iiiiin.. Bronze Medal Special Prize—One Year’s Subscription, ‘The Rural Californian.’’ Best General Display of Dried Figs..................... Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ Second Best .......... ii iia Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ Best Display of Calasmyrna Figs...................... Silver Medal Special Prize—One Year’s Subscription, ‘Orchard and Farm and Irrigation Magazine.’’ Best Display Adriatic Figs........................... Silver Medal Special Prize—One Year’s Subseription, ‘‘Orchard and Farm and Irrigation Magazine.’’ Class III—RAISINS 1. Best General Display............ cc. Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ 2. Second Best ..................... eee Silver Medal Special Prize—One Year’s Subscription, ‘Orchard and Farm and Irrigation Magazine.’’ 3. Third Best .........c.ciiiiiiiii Bronze Medal Special Prize—One Year’s Subscription, ‘‘The Rural Californian.’’ 4. Best Display Cartons in Clusters....................... Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ 5. Second Best ............. iii iii Silver Medal Special Prize—One Year’s Subscription, ‘‘Orchard and Farm and Irrigation Magazine.’’ Best Display Seeded Raisins........................... Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’ Second Best ........... ei Silver Medal Special Prize—One Year’s Subscription, ‘Orchard and Farm and Irrigation Magazine.’’ Best Decorative set piece made of raisms............... Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’ 1 \ DAILY STANDARD SLEEPER BETWEEN Sacramento and San Francisco VIA SOUTHERN PACIFIC 4:20 A. M. 7:48 A. M. Leave San Francisco 2:15 A. M. Arrive Stockton 5:41 A. M. 7:15 A. M. Sleeper ready for occupancy at terminals at 9:00 P. M. See any Agent or ask JIM O'GARA Eighth and K Sts. Sacramento Class IV—OLIVES, OLIVE OIL. 1. Best General Display of cured ripe olives Gold Medal Special Prize—One Year’s Subscription, ‘California Fruit Grower.’’ 2. Second Best : Silver Medal Special Prize—One Year’s Subscription, ‘Pacific Coast Packer.’’ 3. Best display of Olive Oil, not less than 3 cases Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ 4. Second Best, same conditions Silver Medal Special Prize—One Year’s Subscription, ‘Orchard and Farm and Irrigation Magazine.’’ 5. Third Best, same conditions Bronze Medal Special Prize—One Year’s Subscription, ‘‘The Rural Californian.’’ Class V—CALIFORNIA WINES 1. Best General Display of California Wines Gold Medal Special Prize—One Year’s Subscription, ¢‘ California Fruit Grower.’’ 2. Second Best Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ 3. Third Best Bronze Medal Special Prize—One Year’s Subscription, ‘‘The Rural Californian.’’ 4. Best Display of Wine Package, being best appearing bottle, label, cap and contents Gold Medal Speeial Prize—One Year’s Subseription, ‘‘ California Fruit Grower.’’ 5. Second Best Silver Medal Special Prize—One Year’s Subscription, ‘Orchard and Farm and Irrigation Magazine.’ Class VI—CALIFORNIA ALMONDS 1. Best General Display—Largest Variety Gold Medal Special Prize—One Year’s Subscription, ¢‘ California Fruit Grower.’’ 2. Second Best Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ 3. Third Best Bronze Medal Special Prize—One Year’s Subscription, ‘Orchard and Farm and Irrigation Magazine.’’ 4. Best Display Shelled Almonds—unsulphured Silver Medal Special Prize—One Year’s Subscription, ‘‘Orchard and Farm and Irrigation Magazine.’’ a 5. Best Five Varieties Gold Medal *Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ 6. Second Best Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ 7. Third Best Bronze Medal Special Prize—One Year’s Subscription, ‘Orchard and Farm and Irrigation Magazine.’ 8. Most Decorative set piece made of California Almonds. ..Gold Medal Special Prize—Omne Year’s Subscription, ‘‘California Fruit Grower.’’ 9. Second Best Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ Class VII—APPLES 1. Best five-box Exhibit, single variety Gold Medal Special Prize—One Year’s Subscription, ¢¢ California Fruit Grower.’ R. Second Best ............ciiiiiiii Silver Medal Special Prize—One Year’s Subscription, ‘Orchard and Farm and Irrigation Magazine.’ eo NOW is the Best Time to Fertilize FERTILIZERS +] IF YOUR DEALER DOES NOT CARR "MOCOCO’ i FERTILIZERS :; order direct Pamphlet and Price-List free on application Accept no substitute; insist on having MOCOCO" Address: THE MOUNTAIN COPPER CO.. Ltd. 150 Pine Street, San Francisco New Low Fares By a New Route To... from Sacramento Southern California, Washington, British Columbia ICKETS are on sale and baggage will be checked through by the Western Pacific Railway from Sacra- ~ mento to all points on lines of the Pacific Coast Steam- ship Company. Better take advantage of the low fares for ocean travel that include berth and meals without extra cost. ~ Write for sailing schedule and list of special round trip excursions to Alaska, Banff, Yellowstone Park Southern California and Mexico. C. D. DUNANN, Gen’l Passr. Agent, Pacific Coast Steamship Co. 112 Market St., San Francisco Class VII—APPLES (Continued). Section 3. Best five-box Exhibit, mixed variety Gold Medal Special Prize—One Year’s Subscription, ¢‘ California Fruit Grower.’’ 4. Second Best Silver Medal Special Prize—One Year’s Subscription, ‘ ‘Pacific Coast Packer.’”’ 5. Best five-box exhibit, sweepstakes Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ 6. Second Best Silver Medal Special Prize—One Year’s Subseription, ‘‘Orchard and Farm and Irrigation Magazine.’’ 7. Third Best Bronze Medal "Special Prize—One Year’s Subscription, ‘The Rural Californian.”’ 8. Best single box, any variety Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ 9. Second Best Silver Medal Special Prize—One Year’s Subscription, ‘‘Pacific Coast Packer.’’ 10. Third Best Bronze Medal Special Prize—One Year’s Subseription, ‘‘The Rural Californian.’’ 11. Best single box, sweepstakes Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ 12. Second Best : Silver Medal Special Prize—One Year’s Subscription, ‘‘Orchard and Farm and Irrigation Magazine.’ 13. Best Feature Display Gold Medal Special Prize—One Year’s Subscription, ‘‘Better Fruit.’’ 14. Second Best Silver Medal Special Prize—One Year’s Subseription, ‘‘Pacific Coast Packer.’’ 15. Third Best Bronze Medal Special Prize—One Year’s Subscription, ‘‘The Rural Californian.’? | SCALE TO BE USED IN JUDGING EXHIBITS OF ORANGES Seed, if any : Co : 100% Ih the event of no seed, as in Navels, 4% to be added to the flavor. “In awarding feature exhibits the perfect -exhibit represents 100%; quality and quantity of fruit 50%; originality in design 25%; decorative pieces 15%; electric lights and color harmony 10%. SCALE TO BE USED IN JUDGING EXHIBITS OF APPLES 100% represents a perfect score. 70% for perfect fruit, less 5% for a wormy apple and 1% loss for any other imperfection; loss of 19%. for loose pack. Uniform size, perfect score, 10%. Uniform color, perfect score, 10%. Perfect pack, 10%. SUPERIOR SERVICE BETWEEN SAN FRANCISCO oo AND SACRAMENTO : Steamer CAPITAL CITY + Steamer PRIDE OF THE RIVER Leave San Francisco, Jackson Street Pier at 5:00 P. Leave’Sacramento, Foot of M Street at 5:00 P. Excellent Dining Service Steamer CAPITAL CITY offers comfort and luxury afloat. Hot-and cold running water in every stateroom. Suites with or without bath. Barber shop. Observation Room on upper deck. Reserve Accommodations by telephone California Transportation Company Sacramento Office San Francisco Office Telephone Main 867 Telephone Douglas 766 Foot of M Street Jackson Street Pier TRAVEL sy WATER M. | M. VISIT THE U. S. Weather Bureau An invitation is extended the public to to visit the office of the United States Weather Bureau in the Sacramento Post Office Building, 7th and K Streets. Also in San Francisco the offices---there located in Rooms 1500-1505 Merchants Exchange---are open to the public. Central California Traction Company EIGHT FAST ELECTRIC TRAINS EACH WAY DAILY BETWEEN Rowdbed Oiled SACRAMENTO ge LODI AND No Smo STOCKTON Central California Traction Company TICKET OFFICE, 1012 EIGHTH STREET Ta a8 NORTH SACRAMENTO -- 4,000 Acres of the very best of the great Rancho Del Paso now being developed as a high-class modern suburb. You cannot " do better in a Real Estate Investment. North Sacramento Land Co. 315 OCHSNER BLDG. SACRAMENTO North Sacramento is Now on the Market Cook’s Tours And Tickets 70 Years’ Experience 150 Offices Interpreters at all principal Ports and Tourist Centers to render assistance to their clients enable THOS. COOK and SON to offer travelers facilities and protection unobtainable through any other source. No charge is made for these services. Railroad and Steamship Tickets to or from all parts of the world. | Correspondence solicited. THOS. COOK & SON 689 Market St. - San Francisco | Cook’s Travelers’ Checks Good Everywhere ANGLO & LONDON PARIS NATIONAL BANK of San Francisco Capital Stock................... $4,000,000.00 Surplus and Undivided Profits. ...$1,600,000.00 Deposits ...................... $26,000,000.00 OFFICERS—Sig. Greenebaum, President; H. Fleishhacker, Vice-Pres- and Manager; J. Friedlander, Vice-President; C. F. Hunt, Vice- President; R. Altschul Cashier; A. Hochstein, Asst. Cashier; C. R. Parker, Asst. Cashier; Wm. H. High, Asst. Cashier; H. Choynski, Asst. Cashier; G. R. Burdick, Asst. Cashier; A.L. Langerman, Sec’y. The Growing Importance of the Citrus Industry of Northern California By Senator Chas. B. Bills Oranges have been grown in Northern California for a great many years; in fact almost as long as in Southern California. It was considered, how- ever, some ten or twelve years ago that early oranges were not a good com- mercial venture for the reason that Floridas were preferred in the East for the Thanksgiving and Christmas trade, and California could not expect to do anything in the East until the oranges from the Key State were well out of the way. This condition, however, has been rapidly changing on account of the growing popularity of the California navels, owing to their being seedless, juicy and of excellent color. The result has been that the early Navel is now considered the desirable one for marketing. The most conclusive proof of this is shown in the large acreages that have been taken up in Tulare County by growers from Southern California. Some of the very shrewdest operators in Southern California have fastened onto desirable orange tracts in the North, and this in itsdlf is going to be a big factor in making the orange business of Northern California a permanent success, for the reason that these very growers will be satisfied to hold back their shipments in the South until their own shipments in the North get well out of the way. During the past two seasons there has been a strong effort made to have Sacramento become the gateway for Northern Califor. nia oranges the same as its deciduous fruit. It is rather admitted that the people of Northern California have known little of the commercial possibil- ities of their oranges for the reason that Los Angeles has marketed almost all their produet. The market inforniation, possibilities of this fruit, ete., has really been held in the South rather than actively disseminated from Sacramento. With the change of conditions there. is no question but that the people of the North will rapidly wake up to a’ knowledge of the great possibilities of this industry north of the Tehachapi. The North has many advantages. First, her Navels are the very earliest and are all shipped before there is any danger of frost. In fact, the best evidence of this is shown by the Australians, who annually send to this city for their supply of Navels for their requirements. Another reason is that the oranges in the North are of good large size, due unquestionably to the stronger soil. In fact, the question of small sizes is becoming so serious in Southern California that at a recent convention held at Pomona, a commit- tee was selected and sent to Washington for the sole purpose of having the Secretary of Agriculture investigate the question of DECADENCE OF CROPS in the southern part of the State. This is not said with any idea of reflecting on the excellent citrus conditions in the South, but solely to show that in the North we have been better cared for by Nature and it is up to the men to take advantage and develop the industry to the fullest extent. To give an idea of the extent of this industry, last year up to December 20th, there were shipped approximately 2500 cars of Navels. This does not include the shipment of Valencias and lemons, consequently it can be seen at a glance that this is really an industry to be conjured with because it means a great deal of money returned at a period of the year when the de- ciduous crops are all gone. This in itself constitutes quite an interesting feature. By having such a splendid array of deciduous fruit in the North together with citrus fruit, it gives an opportunity of lengthening the season by at least two months, and thus affords a better opportunity for labor to obtain longer employment. The marketing agencies of Sacramento are all keenly alive and tuned up after a vigorous season of marketing deciduous fruits and are thoroughly alive to the possibilities of all markets, so they PALACE HOTEL Entirely rebuilt since the fire on the original Market St. site; reproducing all its famous features, including the Grand Sun Court, restaurants and grills. OFFICIAL HEADQUARTERS WESTERN FRUIT JOBBERS’ ASSOCIATION AND VISITING DELEGATES WHEN IN SAN FRANCISCO Management of Palace Hotel Company SAN FRANCISCO We are mentioning marketing here for the reason that it is naturally coupled with the citrus industry and one affects the other. This past season there was really not enough good fruit to supply the Thanksgiving market. This will unquestionably result in closer investigation into the soil and climatic conditions of different localities and the hunting of the earliest spots. It is only a question of time until Navel oranges will be planted and shipped on a far greater scale in Northern California than is the case to-day. The chief reason for this is that the market is always good up until Christ- mas. The fruit industry is now looked upon as a purely commercial venture by those engaged in the growing of same. Therefore, this early shower of gold will result in large plantings on an investment basis because of the certainty of harvesting a crop at an ideal marketing period and free from frost danger, thus making the planting of orchards safe and remunerative. It can, therefore, be said that the Navel orange industry is scarcely beyond the infancy period in the North, and what the results will be ten years from to-day is quite beyond the power to estimate even by those engaged in the business. 'y, insi ; it is much the end good money, insist on getting the best; 1 Rha cheapest iN the end. and much the best line to carry GERALDSON’S FIGS reral points of superiority over all other packs of black figs: . ai They np fresh a long time. They are 21 Zou, you don’t buy any culls. They are as cheap as good figs pose) y cap. e You enjoy eating every one of them, and there is no brown is ° afterwards. Many people like them better than the Bues) posh 3 Smyrna figs, and they have no other near rival. The name - SON'’S FIGS is an absolute guarantee of Quality. Packed by Foothill Orchard Company, Newcastle, California. SPRAY PUMPS Of All Kinds We carry a complete Spray Fittings and Nozates of all kinds. Send for our special catalog of Spray Pumps. WOODIN & LITTLE PUMP HOUSE 33-41 Fremont Street, San Francisco, Cal. Service and Use Pumps for Every Gasoline Engines, Windmills, Tanks line of Spray Pumps, COMPLIMENTS OF CODE-PORTWOOD CANNING Co. Fruitvale California Marketing of California Deciduous Fruit As read before the Convention of Western Fruit Jobbers’ Association by F. B. McKevitt. The marketing of a great crop of deciduous shipping fruit such as Cali- fornia now produces is a problem deserving of most careful study on the part of growers and shippers alike. Did we have our own crop alone to con- sider the solution would be easy, but California is not the only State with great horticultural interests. Texas, Georgia, the two Virginias, Delaware, Maryland, New Jersey, New York, Ohio, Michigan, Missouri, Arkansas, Col- orado, Idaho, Utah, Washington and Oregon are all heavily interested in the same lines of fruit growing and while it is true we have a much greater range of production, including some varieties that are not grown at all else- where, we cannot escape the financial consequences of the competition of their products, but must endeavor to so shape our course that we will minim- ize it to as great an extent as possible. How to do so successfully is the problem, and the solution justifies all the thought, care and expense demand- ed by an interest that controls the prosperity of thousands of our fruit- growers and involves sales of a gross value of $12,000,000 to $15,000,000. The first thing we have to do, after the season has advanced far enough to allow us to estimate our own production, is to figure what other sections will have. We must have the best information obtainable on this subject, covering not only probable production, but also the time of ripening. Ree- ords show what it has been in the past, and then, as the season is reported so many days earlier or later, we can estimate, with normal weather condi- tions, the time when to expect their heavy shipments and so avoid them as much as possible. The season in California must be considered also, as it occurs every now and then that a little difference in ripening, earlier here and later there, or vice versa, may make a profitable opening for a variety that at any other time perhaps would not bring freight. Certain sections of the country outside of California market their shipments in some cities to the comparative exclusion of others. This tendency must be known and taken into consideration, avoiding as far as possible those likely to be over- loaded with competitors’ stocks, and shipping more heavily to others that they do not, or cannot reach. The conditions referred to have more bearing upon the shipment of peaches than any other variety, as that is the compet- ing fruit produced most largely in the South and East, but have their effect on all varieties, since we cannot expect to sell any fruit at satisfactory prices if the market is supplied with local stock which is both plentiful and cheap. When crop and market conditions have been determined and shipment begins then comes the necessity for such a distribution of our fruit among the different markets as seems likely to secure best returns for same. Nao actual systematic distribution is possible unless a large volume of the busi. ness is controlled by one central agency. So long as considerable shipments are made by independent operators, distribution is rendered more or less un- certain. Every shipper, independent or otherwise, will strive to reach the best markets, but a lack of knowledge as to where the shipments of others are going will always handicap distribution and to a considerable extent nul- lify it. It is only a few years ago that all shippers were acting independ- ently with the result that frequently markets were overloaded with conse- quent heavy losses, and others left unsupplied where a small quantity of fruit would sell at high prices. The complaints of the losing growers who depended on these sales, not only for their profits, but for very existence, were generally met with the explanation that other companies had shipped in so many cars that they had overloaded the market. Then the shippers all FRESNO COUNTY Offers Vast Opportunities to the Homeseeker and Settler FRESNO is the Great Home of Diversified Farming, the Richest Agricultural County in California DAIRYING Is to-day the greatest moneymaker in the State. Takes less capital to start with; brings speedier returns; calves, hogs and poultry fed upon the by-product mean coining money at every turn. FRESNO COUNTY is the great exponent of profitable dairying, its output of butter having risen in ten years from 291,000 pounds to 4,000,000, and is still increasing. —ALFALFA AND STOCK RAISING— Are highly profitable industries in FRESNO COUNTY. C(li- matically, it is perfect for the purpose, and having the best irrigation system in the world, as well as the cheapest, the question of feed is a simple one. — IN FRUIT GROWING FRESNO COUNTY has for years been a leader, and in points of quality and productiveness it is unexcelled. The raisin, peach, prune, apricot, fig, nectarine, olive, and citrus fruits are the principal products. Fine Turkish Tobacco is the latest successful addition to FRESNO'’S products and promises large results to the farmer and manufacturer. —FOR INFORMATION and free literature address the Secretary, Fresno County Chamber of Commerce, Fresno, Cal. Reduced Copy of Ideal ‘“‘Not-a-Seed” Raisin Carton O®-THE TO HOUSEKEEPERS:~When empty cut open.along this corner and hang up for ready refereace to Raisin SEAUE Cooking Recipes printed oa both sides probably the largest collection of raisin recipes ever published, ARE PUT UP IN THIS CARTON ONLY ANDARE NOY SOLD IN BULK NO SEEDS NO STEMS of (Trade Marks Registered) See Hi is FHHEER R ik ite i Fiz Use Ideal Not-A-Seed Raisins ‘These Rausins are good food for every day mn the year, and one will f for work, play or rest if one eats raisins daily Mountain Climbers use wd Greatest Heakh Food, 3, a sax Es 3 LI § gl Bg i fh ! 4 A Delicious Fruit Food. Fine for Children Healthful and Satisfying. Fine for Cooking gl $58 fpEkarit in preference make these Grapes yous OUR TRYIN AUGUST EVERY YEAR SOME OF RAPES Junio, RIPE AND SWEET NOT GREEN avo SOUR THOROUGHLY NOT PROCESSED A VINEYARD COMP BRUSHED DRY~CLEAN NOT WET & STICKY. AERICAN WE TARY | SUNDAY aASeed. A Million Pounds More Sold in 1909 than in 1908! without 3 rn — GSE OUR TRADEMARKS BUNCHES OF GRA - + BRE e and one-fourth lbs. FISR Ouesnd one-fth Ibs. POTATOES pounds of . © M1 - INRAISINBREAD CE L. BANANAS «= API 3. na, Ror nel walngis. 3% cup Not-A. Y, +ins, Mayonnaise o y r ing. Serve on pretty dish. Raf . o a x mi \ wi tile ey y a SEE HOW THEY SELL Sales in Pounds 948,817 1,337,725 1,973,976 2,389,122 1,807,472 2,931,902 3,503,042 Seven years 14,892,056 Wateh em Grow Cash 8 55,202.66 99,782.50 150,432.58 218,307.18 134,260.74 185,173.06 232,761.18 $1,075,919.90 AMERICAN VINEYARD COMPANY 946 I St., Fresno, Cal. 131 State St., Boston, Mass. A Branch Office of this Company will be maintained on the main floor of Fair Building during Northern California Citrus Fair. The Globe Express Company (Standing the test of thirty years’ operations) is now conducting a GENERAL EXPRESS BUSINESS UPON THE WESTERN PACIFIC RAILWAY and through its other lines and connections reaches all points in the United States, Canada and Europe Low Rates Prompt, Reliable Service Courteous Employes MONEY ORDERS Travelers will find it to their advantage to purchase THE GLOBE EXPRESS COMPANY'S MONEY ORDERS They are the cheapest, safest and most convenient form for re- mitting or carrying money to any part of the United States, Canada or Europe. For sale at all offices of the Company at the following reduced rates Not over $ 2.50 Over 2.50, Over 5.00, Over 10.00, not Over 20.00, not Over 30.00, not Over 40.00, not Over 50.00, not Over 60.00, not Over 75.00, not Over 100.00, at above rates. CHAS. H. SCHLACKS, President D. D. MAYO, General Manager SACRAMENTO CITY OFFICE 1014 SEVENTH STREET, Between J and K. H. A. STONE, Local Agent J. W. GILLULY, Treasurer Almond Orchard in Full Bloom Adjoining Rancho del Paso i i hey did not ‘‘get together’’ ingly came in for a sound scoring because t y to ; revent such senseless slaughter. It was in obedience to this demand, and in recognition of the fact that something must be done to remedy u % evi , . . ronal . o far a that the California Fruit Distributors was organized. S as the 1 ss i i : the evil was remedied, distribution w of this corporation was concerned Nishrlbution Tos i i instead of being a common thing beca accomplished, red ink returns ins \ esate ; to worry because he was most unknown; then the grower began / fend i terests were in danger. is ide hippers had formed a ‘‘trust,”’ and his in : has been systematically encouraged by competitors who [Sopend ed ay i ir i d who are unwilling - that alone to increase their business, an re 1 g to spe por i i i i i d upbuilding an institution w tion of their earnings in supporting an : Inst. me ings t prosper without bringing prosperity from the very nature of things canno ; peTiey i than to the shippers. If goo to the growers in an even larger measure I goed ois ibuti ie t, then every grower who wishes to suc tribution means better prices for fruit, wer ¥ 1588 Lo Sue) i industry grow stronger, should supp ceed, and desires to see the inc support an inst i ich i i his about and which is able to [ tution which is working to bring t is 2b 00 80 is i i tage of the fruit shipmen is a well known fact that a large percen Le nis of this i t. He grows, picks, packs 1 State is handled for the growers’ acocunt S ] nd der i i i it he #s doing business and same P livers his fruit to the firm with whom , and same is ship, is a t, the amount realized, less establis pod and 800 Ot ing to hin i ared to secure the best results harges, going to him. No effort is sp a Satisfactory returns mean satisfied and [friendly growers —a result that x i than the small pro 5 of far greater value to the shipper the s rofit recoived; the work i ia Fruit Distributors contributing so largely y oe cent of expense to the grower, being entirely covered by an assessment levied on the business of the shipper. 1] al AL / SHIPMENTS ROUTED — “ERIE - DESPATCH” ARE GIVEN PAINSTAKING ATTENTION BY AN $ " ORGANIZATION THOROUGHLY FAMILIAR WITH THE REQUIREMENTS OF THE FRUIT TRADE C. W. COLBY, Genl. Pacific Coast Agent, Erie Despatch, San Francisco, Cal. R. D. WILLIAMS, General Agent, Erie Despatch, Los Angeles, Cal. C. F. CASE, Commercial Agent, Erie Despatch, New York, N. Y. W. R. CROW, General Manager, Erie Despatch, Chicago, Ill CHICAGO-CALIFORNIA SERVICE OF THE CHICAGO, MILWAUKEE & ST. PAUL RAILWAY “SAN FRANCISCO OVERLAND LIMITED” “CHINA AND JAPAN FAST MAIL” Daily Trains Through Standard and Tourist Sle epers a — L. E. STANTON, General Agent C. H. MILES, Dist. Pass. Agent Office: 22 Powell Street, San Francisco Tm EE i There will never be anything in the nature of a trust in this business. Fruit is most largely sold at auction; these auctions are open to all, and can be, and are used, by growers who ship in car lots. It is not likely that any other method than this will ever be used by California fruit shippers in the large cities, but should the business retrograde to the private sale plan, that is as open to the grower as the other. If all fruit sent out was purchased by the shipper, and the grower was compelled to take such a price for his pro- duct as was offered, or let it stay at home, there would be danger, but as it is the grower can either sell f. o. b. if the opportunity offers, or send it forward on consignment, to be offered for sale to competitive buyers who will base their bids on the value of the fruit. If the shipper sends his own fruit to these markets he must sell it in the same place, in the same way and to the same buyers, enjoying no advantage whatsoever in its sale that is not open to every grower. With these opportunities open to him, the ability to purchase supplies at fair prices, and with the lowest commission charge known for similar service, the California grower is well protected and never need be misled by the cry of ‘‘trust’’ to lose faith in those who are his friends, many of them fruit growers themselves, and who are now, as they have been in the past, working hard to advance the interests of the fruit in- dustry of this State. About 75% of the fruit shipments of the State are sold in the auction mar- kets; the remainder is distributed mostly through the great and growing section west of the Mississippi River, where it is sold on what is known as the f. o. b. plan, a term intelligible to growers and buyers alike, but pos- sibly not to others, for whose benefit we may say that it means the fruit is sold in California, at shipping point, for an agreed price per package, loaded in the ear and ready for shipment. This fruit is handled by the California shipper either for account of the grower or his own account, and the manner usually varies with the locality. In some districts the growers sell their fruit to the shipper, bringing it to the car packed and ready for shipment. This is the usual plan where fruit is sold on advance orders. When cars are sold in transit, however, it is frequently grower’s fruit and is sold for his account. Some growers object to having their fruit sold in this way, pre- ferring to take their chances in the auction markets. When this is the case their wishes are always respected and that is why it often happens that we are unable to sell occasional cars which are badly wanted by the trade, and which we would gladly sell but for this restriction. Payment for f. o. b. purchases is usually made by sight draft, attached to bill of lading, giving to the buyer the privilege of inspecting the fruit on arrival and before pay- ing for same, thus securing to him complete protection. This privilege is sometimes abused, and cars arriving on a declining market may be reported in bad order and rejected, making heavy losses to the shipper. No reputable merchant would resort to such a practice, however, and such rejections are the exception rather than the rule. i It is a principle of business with the California Fruit Distributors to sell as much fruit f. o. b. as possible, as we have two objects in view. First, we want everybody to eat California fruit and plenty of it, so that selling in this manner is in line with wider distribution. Second, every car that can be kept out of the auction markets helps to maintain fair prices there. Such a large percentage is sold in these markets that any improvement in price, even of a few cents per package, means an aggregate increased return of no small proportions. California is so far away from the markets that consume her products that the cost of transportation and refrigeration are relatively very great and this, added to the high and constantly increasing cost of labor, makes VISIT VALENSIN VALENSIN COLONY is locat- ed on the line of the Central California Traction Company's electric line, eighteen miles from Sacra- mento, thirty miles from Stockton. Twelve electric trains daily. SOIL—Will grow Alfalfa, Oranges, Lemons, Almonds, Olives, Berries, Vegetables. WATER —Plentiful at twelve feet below surface. TEN ACRE TRACTS—$125.00 per acre; $10.00 per acre down, $1.00 per acre monthly. NO INTEREST, NO TAXES. Let us show you. United States Bond & Mortgage Co. 430 J Street BE Driving Through a Flourishing Fig Orchard in Yuba County a delivered cost sometimes in excess of the amount realized, so that it can be seen how important to the industry even small savings may be. This factor is having a very important bearing in character of fruit shipped. With a strong demand and profitable prices there is a natural ten- dency to ship everything, whether good, bad or indifferent, but with the large amounts we now have to market and always remembering that the cost of shipping a package of poor fruit is as great as that of the most fancy quality, and that the former often brings ‘‘red ink’’ when the latter may return a large profit the growers have realized the necessity of shipping nothing but good fruit, heavily packed, thereby raising the average of the product to a high plane, and incidentally reducing the volume of shipments, since the poor fruit must now be disposed of in some other manner. This better quality will prove a strong factor in increasing the demand and ex- tending the business, making it at once more profitable to the dealer and more satisfactory to the consumer. The growers and shippers in California are not the only ones interested in systematic and careful handling of our fruit shipments, as it is also a matter of vital importance to the receiver and distributor in the East who is looking to this line of business for a profit, and perhaps his livelihood. The idea of centralizing shipments and putting them under one man- agement was not favorably received by the trade at its first inception, as it was a change from former conditions, therefore an experiment, and the fruit California- Atlantic Steamship Co. BATES & CHESEBROUGH General Agents 418 MERCHANTS EXCHANGE 418 MARITIME BLDG. SAN FRANCISCO NEW YORK 824 GRAVIER STREET 611 THE BOURSE NEW ORLEANS PHILADELPHIA BALBOA, C. Z. A ——— Freight Service San Francisco, Los Angeles, New Orleans, Philadelphia and New York Citrus Fruits can be and have been successfully trans- ported to New York via Panama. Our record 22 days Los Angeles to New York, 5 decay to lemons, 79, to oranges. trade is too conservative to welcome any change; then there was the possi- bility that any organization having control of such a large business would prove exacting and dictatorial in its methods, and might attempt to ‘‘held up’’ the dealers who were dependent upon it for their supplies. Like the growers in California, they too feared a ‘‘trust’’ and looked upon the for- mation of the organization with misgivings. The work, however, was done and since then years of experience have enabled the trade to see just what we desired to accomplish, and have made them familiar with the means by which we expected to do it. We believe no dealer can be found to-day who will deny that we have given to the business a stability that it did not pos- sess before, and who does not find that he can more safely engage in the business of handling California products than was possible in the old days when every shipper was in the field for himself and the continual cutting of prices made it impossible for him to know whether he was safe in buying or not, owing to the well grounded fear that his competitor would buy of some other shipper at a less price than he had paid and be able to undersell him, causing him to lose both custom and profit. It was a situation produec- tive of distress and loss, not alone to the California grower and shipper, but to the purchaser as well, and it is extremely doubtful if many of the trade would welcome a return to old conditions. During the last half century ideas of business have undergone many changes. It does not seem so long ago that the purchase of any article in the best of our stores was a matter of bargaining—the dealer asking more for his goods than he expected to get and the customer determined to secure a reduction in price before buying. It was found that this was not the best policy and gradually conditions changed until to-day in any reputable place the goods are priced with an established per cent of advance over cost, and that, and no other, is the price at which the goods are sold. We all recog- nize the fact that this is better than the old way. As it is in other lines, so too it is in the fruit business. It is far better for the trade to buy at a stated price which is the same to all, than to have to ‘‘shop around’’ to find who will sell the cheapest. Uniform cost price puts all dealers on an equality and gives to the business a stability that would otherwise be impossible, thereby extending and upbuilding it, as we are all anxious to see it extended and upbuilt to the end that it shall be able to provide an outlet for our con- stantly increasing supplies, the equitable and profitable distribution of which is a great problem to-day and will be a greater one in the coming years. There must be a community of interest in the fruit business if we are to prosper. The grower must realize a living price for his product and the dealer must be able to handle it at a profit. Fruit must be carefully grown and selected for shipment; packages must be of full weight, the fruit sound and as nearly as possible of uniform size; no deception must be practiced in packing and the bottom of the package must be of as good quality as the top. When such fruit as this is received by the dealer he should be willing to pay a reasonable price for it in order that the grower may realize enough to make his business pleasant and profitable. This, we believe he will do and the future of the business will demonstrate whether or not this is cor- rect, for California growers are determined upon standardizing and improv- ing their pack until it shall be universally admitted that there is none better in the world. With the finest fruit carefully selected, correctly packed, to be (we hope) conveyed so rapidly by our transportation lines that we can give the consumer an opportunity to test the luscious flavor of our perfectly ripened fruit, and with the most intelligent body of fruit dealers to be found anywhere to buy and distribute our products, we look for that complete sue- cess which we have a right to expect will attend well directed effort in supplying the consumer with the most delicate, acceptable and healthful of foods. GEO. W. HIPPLE, Proprietor B. J. TREAT, Manager SUPERIOR GARAGE FIRST-CLASS AUTO MACHINE WORK . Vulcanizing and Retreading (Guaranteed), Magneto Repai Justed, Batteries Recharged and Repaired. » ¢ § Mepaired and 44 1209-15 J Street Telephone Main 644 Sacramento, California Wherever Your Travels Take You Funds Will Be Required Wells Fargo & Co. Express Travelers’ Checks offer the most convenient and satisfactory method for meeting that requirement. They are issued in denominations of $10 $100 and $200. of $10, $20, $50, They are payable without identification, yet are abso- lutely safe. They are payable at par throughout the civilized world. For particulars call on agents at all principal poi or address the Company at principal points, NEW YORK CHICAGO SAN FRANCISC 91 Broadway 112 Dearborn St. 85 Second St. 0 Has California Anything to Fear from Overproduction of Fruit? By J. L. Nagle. For the past ten years the question of overproduction of fruit in the various fruit producing sections of the United States has been the subject of general debate, not only by those directly interested, but has even be- come listed as ome of our National questions. When we gather up reports from the South, the North, the East and the West, and together with these include the importation of hundreds of thousands of barrels of Almeria Grapes from Spain, hundreds of thousands of cases of lemons from Sicily, and the thousands and thousands of barrels of oranges from Central America, one marvels to think of how all of this tremendous amount of fruit is to be disposed of, and to the advantage of the producer. Fifteen years ago the United States produced 67,000,000 barrels of apples, and in the past season only 25,000,000 barrels. If the East were to keep pace with the West in the planting and production of fruit, there is no doubt but what the overproduction of apples would only be a question of a few years, but those orchards that years ago, in several of the Eastern States, produced enormous crops, have since gone back, and now vain at- tempts are being made to rehabilitate them but with little effect upon the commercial world. Climatic and soil conditions are more favorable to the production of fruit in the West, and to the long life of its trees and vines than in the East. California will always be a prominent factor in the raising of deecid- uous fruits, confining its production more especially to peaches, pears, plums and grapes, and to a certain extent apples, but within the next ten years we must look to the States of Washington and Oregon for our heavy shipments of apples and it has been predicted that these two States alone will, within that time, produce more than 100,000 cars. It was feared at one time that certain sections of Washington and the Northwest would compete with California in peaches, but the freeze of two years ago has clearly demonstrated that these sections are not favorably adapted to the raising of peaches, and although they will continue to ship a few hundred cars annually, the competition will not be as keen as was anticipated some time ago. Some years ago when California was marketing from 8,000 to 10,000 cars of citrus fruit, it was feared that it would be unwise and unprofitable to increase the production, and market this fruit to advantage. Since that time from 30,000 to 40,000 cars annually have left the State, and I know of no industry that is upon a more profitable basis than the growing of citrus fruits. Within the next ten years more than 75,000 cars of oranges and lemons will be shipped from California, as against 15,000 to 20,000 cars from Flor- ida. Texas will cease to be a factor in the fruit industry within the next five years, and with Georgia having her troubles, Colorado with her limited acreage and Michigan with her unsettled climatic condi- tions, leaves California supreme, as the best regulated territory for the raising of fruit in the United States. Taking conditions climatic and commercial into consideration, consid- ering the fact that the population of this country is increasing enormously, villages growing into towns, and towns into cities, it must necessarily mean that newer markets can and will be opened up to receive our fruits. There is nothing to fear from overproduction, but the great danger lies G. W. HUME, Pres. | C. E. HUME, Vice-Pres. JAY DEMING, Secretary G.W. Hume Company 112 Market St. San Francisco Sole Agents for the Celebrated Brands Glen Una Special Extras Daisy Extras Carquinez Extra Standards California Canned Fruits Packed by Carounez Packing Company Cable Address Canneries at “FLAG” TURLOCK, CAL. San Francisco BENICIA, CAL. ARMSBY’S CODE in improper distribution. This feature is one of the most essential in the marketing of our fruits, and although it is being handled to better advan- tage to-day than was the case ten years ago, there is still plenty of room for improvement. Great progress is being made all over the country in the matter of dis- tribution; the creation of newer markets and the regulation of prices en- ables smaller markets to procure fruit that heretofore prohibitive measures prevented. It is necessary for the betterment of conditions, and in order that this immense tonnage, which is bound to come into the field within the next few years, be properly taken care of, that there is formed a closer alliance between the two important factors at both ends of the line. If the industry is to be protected, if the immense plantings now going on throughout the entire West are to be nurtured into maturity, if those who are relying absolutely for support from the production of their or- chards and vineyards expect to be taken care of, no time should be lost, and stringent measures should be enforced from now on, compelling each and every fruit grower in this and other States to pack for shipment nothing but the best. When this is done and we are assured that inferior fruit will be kept at home, the industry itself will be the greatest means of distrib- uting its products. Good fruit is its own salesman, and we must raise and pack our fruit so that it will be as attractive to the palate as it is to the eye. CARY MFG. CO. NEW YORK C. SOLOMON JR. Manager Pacific Coast Depot 314 Battery Street, San Francisco Phone K 964 ERT Manufacturers of Box Straps and Corner Straps of All Kinds Complete Stock in San Francisco PAT. MARCH 12 ano SEPT. 24, ’95. CARY’S SKELETON BuNG AND BOX FASTENER. Every one true to name---Buy the Best THE LARGEST AND FINEST AS- SORTMENT ON THE COAST. WRITE TO-DAY for Annual Illus- trated Price Catalogue, containing not only - quotations but brief de- scriptions of stock. BURBANK’S NEW “STANDARD PRUNE” and “PATAGONIA STRAW - BERRY” AND OTHER EXCELLENT CREATIONS OFFERED. PAID UP CAPITAL, $200,000.00 FANCHER CREEK NURSERIES, ne. GEO. C. ROEDING, PRES and Mgr. BOX 29, FRESNO, CAL. DOLLARS GROW IN SACRAMENTO $ $ $ Invest a few dollars ‘in Sacramento now $ and watch them grow. No city on the Coast $ has a brighter future shan the metropolis of the Sacramento Val- $ ley, which is now being opened for col- onization. Drop in our office and look ] over our list of choice investments. WOOD & TATUM CO. Publishers “Sacramento Valley Real Estate Record”’ 1008 Eighth St., near J Phone Main 200 Sacramento, Cal. The Critical Time To every business man there comes a day when he is not quite sure which way to turn or what step to take. To that man we offer the experience only obtained by twenty-five years’ contact with local conditions and the service of a strong Bank. We handle both commercial and savings accounts. Establish yourself with a Bank that can be of service to you. Capital Banking and Trust Co. 700 J STREET Fred L. Martin, President W. W. Bassett, Cashier eS —— E Be Ca Scene at our Newcastle Plant during the fruit season of 1910, where nearly 400 cars of fruit were pre-cooled before loading into cars for Eastern shipment. Our Method of Pre-Cooling Has Made Good To remedy the unsatisfactory conditions under which California fruit was being marketed was the controlling factor in perfecting our pre-cooling process. From experimental work, we found that the only practical and scientific way to preserve green fruit was to treat each box alike before loading in the car, thereby insuring the condition of - every box to be the same on arrival in the Eastern market. This was accomplished, however, only at enormous expense and untiring effort, but our reward is that we have no rivals in our busi- - ness. We have the only pre- cooling process that ean extract heat and . moisture from all kinds of fruit in a way that is practical and rapid, ~ and which, at the same time, preserves the full flavor of the fruit. Every detail of our method of pre-cooling fruit, from the time it . leaves the fruit grower’s wagon until it lands at ‘the car door ready for shipment, is fully covered by U. S. patents. LOSSES SUSTAINED UNDER ICING METHODS The loss in shipping deciduous and citrus fruits is enormous. The fruit industry of California is now estimated to be worth about $125,000,000 per season. About 25% of this is lost every year ‘by improper handling and by deeay while in transit to the Eastern market. Our patented pre-cooling process not only eliminated this ‘loss on fruit handled the past two seasons, but added a value of from 5% to 15% to each car of fruit pre- -cooled in competition with like fruits from the same section of the State which were treated by the old and more expensive process. That this claim is correct is con- - clusively proven by the receipt of grateful acknowledgments from ‘ local fruit growers and Eastern merchants, who have used our method - Executive Office of pre-cooling fruit before loading in the car during seasons of 1909 and 1910. Correspondence solicited. PACIFIC FRUIT COOLING AND VAPORIZING COMPANY, Inc. Capital Stock, $750,000 Rooms 202-04 Western Metropolis National Bank Bldg. San Francisco RATRONS In addition to the subscribers to this booklet we are indebted to the following: California Fruit Distributors and all its members. - California Fruit Exchange. Members of the Sacramento Jobbers’ Association. Members of the Sacramento Retail Merchants’ Association. Members of the Sacramento Clearing House Association. California Pine Box & Lumber Company, San Francisco. The Board of Trustees of the City of Sacramento. Studebaker Bros. Co. The Merchants’ Exchange and all Commercial Organizations of San Francisco. | The Ladies of the California Club of San Francisco. The California Development Board. The Sacramento Chamber of Commerce. Sacramento Electric, Gas and Railway Co. The Pacific Telephone & Telegraph Company. The Associated Breweries and Wineries of Sacramento. The Royal Arch of Sacramento. The Western Union Telegraph Company. The Postal Telegraph Company: - B The Fruit Papers of the United States. : The Local Press of the Pacific Coast. 4 NATIONAL ICE & COLD STORAGE CO. Cold Storage for Apples and all kinds of Perishable Com- modities. Every facility and the most modern equipment for hand- ling goods with care and dispatch. Track connection with all railroads. Lowest rates of in- surance. Automatic Sprinkler System and Private Watchman Ser- vice give every Protection against fire loss. : Factories and Cold Storage Warehouses at San Francisco, Oakland, Berkeley, “San Jose, Santa Rosa Sacramento, Stockton, Marysville, Red Bluff, Fresno, Merced, Sonora, Los Angeles, Riverside, Ukiah, GENERAL OFFICES: 268 Market St. San Francisco, Cal. Gentlemen : Our storers closed 1910 with a profit. Send us your card--we’ll explain it. Storage for 100,000 Barrels Apples, Oranges, etc. 50,000 Cases Eggs. Freezers for 10,000,000 lbs. Butter, Meats, Poultry. Indiana Refrigerating Co. WwW. J. HOGAN, Pres. INDIANAPOLIS, IND. MR. GROWER, Dear Sir:—The fact that growers and shippers in zener are adopting labels for their fresh fruit shipments speaks more loudly in favor of labels than anything we can say. In many instances where we have induced growers to use labels for their pack they have written us later thanking us for the suggestion and stating that prices obtained for their fruit, carefully packed and neatly labeled, were most gratifying. The following letter received from a grape grower may be of interest to you: Schmidt Lithograph Company, Gentlemen: —| have made a study of grape and other labels in use at the present time and find myself far behind the times in this regard. This year, aside from handling my own crop, | have worked with a neighbor whose ranch adjoins mine, and in nearly every instance his shipments have brought from 109% to 209% more than mine, the only difference in our packs being that he uses a nice lithographed label. So I wish you would prepare for me 2,500 of your stock labels, No. 880, reprinted in dark blue with the following lettering: Selected Tokay Grapes Grown and packed by E. J. Camp, Flonn, Cal. And obhge, E. J. CAMP, Flonn, Cal. There is nothing that will do more toward establishing your brand and creating a demand for your goods in the Eastern market than a nicely lithographed label. If you have a special grade of fruit, for which you want to obtain the top market price, write us for label ideas and » Yours very truly, | SCHMIDT LITHOGRAPH CO. [43] samples. A cordial invitation is hereby extended to all delegates. and members of the Western Fruit Jobbers Association, as well as visitors, to call and inspect our new and modem lithographic plant when mn San Francisco. Yours very truly, SCHMIDT LITHOGRAPH Co. Second and Bryant Streets, SAN FRANCISCO, CAL. N. B.— Allow fully two hours in which to make this visit if you would enjoy it. LITHOGRAPH HY The SCHMIDT LITHOGRAPH COMPANY is just entering upon the thirty-ninth year of its existence as a. California industry. During this long period of time our work has been to a large extent co-operation with fruit growers and packers of this State. In fact, many ideas conceived and executed by the SCHMIDT LITHOGRAPH COMPANY have proven strong agencies in the upbuilding of our fruit industry. The Raisin Carton, which has made the California raisin famous in all parts of the world and of which more than 100,000,000 are used each year, had its origin with the SCHMIDT LITHOGRAPH COMPANY. We make everything in the line of lithographing that you may need in your business, including labels for fresh fruits, dried fruits and canned fruits, individual packages, lithographed stationery, advertising show cards and hangers. At your service, SCHMIDT LITHOGRAPH CO. SECOND AND BRYANT STREETS, SAN FRANCISCO, CAL. [45] We carry a full ie of stock labels for fresh fruit shipments: Orange Labels Lemon Labels Apple Labels Peach Labels Pear Labels Plum Labels Grape Labels Cherry Labels Eic., Etc., Etc. Samples and prices gladly furnished upon request. SCHMIDT LITHOGRAPH CoO. SECOND AND BRYANT STREETS, SAN FRANCISCO, CAL. — {pei The comfortable way between East and West SUNSET ROUTE — through the Scenic South No Soot ‘Oil-Burning Locomotives No Cinders SOUTHERN PACIFIC JAMES O'GARA, D. P. A. TICKET OFFICE EIGHTH AND K STS. A of trans-continental railroa opened for passenger traffic August 22nd, 1910. tension of the Gould System of City to San Francisco, a distance The route by which the new r been recognized for many years a roads and operates from Salt Lake of 927 miles. oad pierces the Sierra Nevadas has 8 the most desirable of all, yet be- e incurred in building, it was never n Pacific engineers. In order to secure the low grade of not over one point, which the Western Pacific has, a considerable amount of bridge building and tunneling had to be done, It is very interesting to note that these bridges are of the heaviest steel set in massive foundations, piers, abutments, and foundations concrete, while the retaining and diverting walls, which have been erected at various points are of heavy masonry work. In the whole road there are forty-one steel bridges, aggregating in length 9161 feet or not quite two miles. The weight of the structural used is 8070 tous. Between Salt Lake City and Oakland are 43 tunnels with gate length of 45494 feet or more than 814 is the Spring Garden tunnel, 7306 feet. with tunnel, through which the Western is cut through practically solid rock. Actual construction work was begun on the Western Pacific Railway in the fall of 1905, and the last sp ike was driven at 4:05 PM ber 1st, 1909, on the east end miles east of San Francisco, an This road was per cent at any are of an aggre- miles; the longest of these This tunnel as well as Beck- Pacific crosses the summit, .» Novem- of Spanish Bridge, which is about 285 d about 640 west of Salt Lake City. than $75,000,000.00. built at an expenditure of more The Western Pacific ds, was This road is an ex- Towing Produce to Market President WM. J. WOLLESEN, Secretary C. P. SMITH, Presi GREAT WESTERN LUMBER COMPANY 268 Market St., San Francisco i Baskets. ite Pine and Spruce Box Shook. Fruit and Berry te Stakes and Lumber Products. in the trust. oo i Your Te venage solicited and deliveries guarantee 0 IN ALL PROBABILITY The delicious Orange or Fruit you enjoyed this morning was raised by irrigation with water pumped by a SAMSON ENGINE. Over 4000 satisfie dusers in California alone and selling more every. day. Nothing but real merit could secure such success. Samson Engines—all sizes from 2 to 200 Horse Power. We build and install Complete Pumping Plants. Catalogs and estimates on request. SAMSON IRON WORKS STOCKTON, CALIFORN IA PHONE MAIN 298 PLATT PRODUCE COMPANY | CALIFORNIA _““ "OREGON PRODUCE. SHIPPERS : In Car‘Lots 5 Main Office, 34 W. Weber Aveate Py 3 Stockton, Cal. Attention is Called fo LA QUESTA The Finest Red Wine Usintetrapted Periods of Sunshine Facilitate Fruit Drying in Sacramento Valley OF ALL KINDS A WINE, OIL, ETC. made from carefully selected stock by careful and experienced workmen. “Tanks; that are well made last a long time.”” It will pay you to get my prices before buying. Mii INDELER’S PLANING w AND COOPERAGE GEO. WINDELER, Prop. San Francisco, Cal. 144-154 Berry Street —— —— re a, MAR K OM SC iy LOCH : Lig S.C YOU who insist upon quality foods, you who are particular as to what you eat and serve to your family, should insist upon Hunt's Quality Fruits “The kind that is NOT lye-peeled” Lye peeling of fruits saves the canner a few cents per dozen cans, but this process means the absence of quality and flavor. Get the best— YOU pay no more. HUNT BROS. CO. General Offices, 112 Market Street, San Francisco, Cal. FOR SALE BY Good Grocers Everywhere wii il Sacramento and Its Northern Empire By 8. Glenn Andrus, Secretary-Manager of the Chamber of Commerce of Sacramento. It is not exaggeration to say that there is no city in California and no ‘territory in the entire state, to which the finger of progress is beckoning with greater insistency, than to the city of Sacramento and the great stretch of fertile country lying to the north of it and cradled in the protect- ing arms of mountain ranges. In the country between Sacramento on the south and Red Bluff on the north, an industrial empire is building with such rapidity and upon such broad and bold lines as to challenge the admiration of the entire United States. Into this new empire is marching a rapidly growing industrial army made up of the best blood of the farming East which is coming where it can find conditions 100 per cent with it instead of 50 per cent against it. The years hence are not many when there will be seen an industrial, commercial and civie transformation that will have no parallel in the history of this or of any other nation. This is no fanciful sketch of an overwrought imagina- tion, for there is no other single, unbroken region in the world that is cap- able of such industrial and manufacturing development as the Sacramento Valley. It is, in fact, far richer in climate, soil, scenery and resources than almost any other equal stretch of country on the globe. To the visitor in our progressive Canital City it may be necessary to state that the Sacramento Valley stretches southward from the saddle of two mountain ranges just north of Red Bluff to a point about 90 miles east and a little north of San Francisco. Its width varies from a few miles to 90 miles at the point where it joins the San Joaquin Valley om the south. In fact, that latter valley is but a continuation of the great Sacramento Valley. To the two mountain ranges, the Coast Range on the west and the Sierra Nevada Range on the east, the Sacramento Valley is indebted for a great many of the advantages it has over other favored regions of the West. The Coast Range protects the country from the ocean fogs and winds, while the Sierra Range performs a like service with respect to chilling blasts from the north and the northeast. Tt is also due to the mountains that there is to be found one of the most peculiar climatic idiosyncracies to be found in any country. Despite the law of nature, that the temperature increases about one degree for every degree of latitude going southward, the temperature near the north end of the Sacramento Valley, nearly 700 miles north of Riv- erside and Redlands, is from a degree to two degrees warmer the year around than in Southern California. Should you be an orchardist or a Student of horticulture, the full import of this climatic reversal is at once patent. To the farmer who wishes to locate in California and who has not, mayhap, heard of the Sacramento Val- ley in connection with the fruit culture, it may be explained that this pecu- liarity of temperature means that he can raise earlier fruit in the north than he can in the South. This, in turn, means that he can reach the early mar- kets and can command the very highest prices for his products. The full foree of this statement should be borne home to every one of the visiting fruit raisers and fruit distributors. I do not wish to be understood as stating that all of Northern Califor- nia is either a citrus or a deciduous fruit country, but IT do wish to empha- The Pennsylvania Lines And The Star Union Line A Pa a i re: Er aR) St vd Offer Superior Service to both the Traveller and the Shipper. insti hi Over Ten Carloads of Fresh Vegetables Are Shipped Each Day size the fact that there are large territories where both are being raised and where both can be raised to the very best of advantage because of an early period of maturity. In this connection it may be said that land on which ; : fruits can be raised to advantage can be had in Northern California at about Bank $ upplivs Our Loose Leaf Ledgers one-third the price that fruit lands can be had in Southern California. The Specialty and Binders reason for the difference in the price of the land is not to be found in the The soil conditions, for as good, as deep and as fertile tree land is to be had in : Northern California as is obtainable anywhere in the entire State. ° ® The reason is to be found in the newness of the development. The years Union Litho h C will be few ere fruit land of the Sacramento Valley will be a scarce com- grap ompany modity in the market. When that time shall have arrived, the orchardist will ind market conditions that cannot be duplicated anywhere on account LIT Fl 0 of the earliness of his marketing season and will also find that the ‘‘un- GRAPHERS earned increment’’ of his holdings will have repaid him ten fold for the BE AS AR REN little amount of pioneering he was compelled to do. And just a word about the term ‘‘pioneering.’’ Has it ever occurred P rinters and Binders, Copper Plate Engravers to you that modern civilization and scientific research have robbed this . word of all its terrors? There is no longer such a thing as pioneering in Embossed Business Stationery California in the sense in which that term has been used for a half century. The pioneer of the farm to-day is a man who lives, if not within the sight 741.755 H Co . of a railroad train and within the sound of its whistle, at least within easy - arrison Street 526 South Main Street reach of the best mediums of transportation. He is not isolated and cut SAN FRANCISCO LOS ANGELES off from civilization and its advantages. In Northern California, for ex- . . ample, which is the country in which we Sacramentans are most interested, 214 Union Savings Bank Building the settler in any portion of it, is in close touch with both steam and elec- OAKLAND tric transportation of the most modern and improved kind. ~Wihin a very few hours he can be in Sacramento or San Francisco, if he chooses. Fur- EE ——————— 1850 1911 Established 1850 .. . | | Castle Brothers California San Francisco, Cal. | Packers and Shippers Lands i Improved or Unimproved California Dried Fruits Nuts and Raisins For the Best Investment in ~ See Crane Packing Houses: Sacramento A. L. CRANE | San Jose 1114 Tenth Street Fresno Pomona Santa Paula Sacramento, California Selma BALFOUR, GUTHRIE & CO. San Francisco, Los Angeles, Portland, Tacoma, Seattle, Vancouver BALFOUR, WILLIAMSON & CO. London Liverpool New York WILLIAMSON, BALFOUR & CO. Valparaiso, Santiago, Talcahuano, Concepcion, Valdivia, Antofagasta, Taltal, etc., Chile. BALFOUR LINE Of First-Class British Steamships From San Francisco Direct to LONDON AVONMOUTH LIVERPOOL thermore there is no region of the Sacramento Valley that is too remote from civilization to have its telephone service, its electric power transmission line and its bi-weekly visit of the provision wagon. By means of his telephone, his automobile, his steam and electric trans- portation, the modern pioneer of the Sacramento Valley is always in touch with the market conditions and always in position to avail himself of the best prices. It is the knowledge to-day that on the farm is to be found freedom, health and contentment with the same expenditure of brain and muscle that are used in the city with indifferent success, that is causing thousands of tired and discontented city dwellers to seek the farm. And it is to such that the Sacramento Valley beckons most strongly for in it can be found nearly a 100 per cent favorable opportunity either for the skilled agriculturalist or for the man who comes unlearned in the art of agriculture, but who is will- ing to expend his best effort of brain and musele. I wish to insist upon the point that to such the Sacramento Valley appeals strongly, -for in no: other part of the State are agricultural possibilities so great and certainly in no other part of the State is there such a certainty of increase in the values of his holdings, be they city, town or country property. The City of Sacramento and the Valley of Sacramento to-day are: chief among the only places in California where values have not reached a point commensurate with the development shown. And this will not be the con- dition long, for each succeeding year finds the fruits, the vegetables and the many products of the north coming into greater repute with the consuming public. When it is generally known, for example, that the best orange land can be had in the Sacramento Valley with water right for from $125 to $175 an acre, there will be such an influx of settlers as will soon lead to a sub- stantial increase in their value. And so it is with lands of all kinds. Like the climate, this is an idiosyncrasy of the Sacramento Valley, but unlike the climate, it will not last forever. What, it may naturally be asked, has so long delayed the development of this wonderful territory? The answer is to be found in the great grain and cattle ranches which the old pioneers. of California established in the gold rush days of the State. Many of these pioneers have held out against progress until the past two years, when they have been compelled to let go of their vast holdings to make way for the eager farmer who has been insistently knocking at the door of fer- tile Northern California for the past ten years. At the south end of the valley stood the great Haggin ranch like a great stone before the door of progress of the City of Sacramento. The very knowledge that Haggin would sell his holdings gave the city an impetus it had not known for many many years and the breaking up of the 44,500 acres of land at our very doors means an added population of at least 50,000 to this city. To the north of Sacramento there was formerly a series of great ranches, such as the Cone ranch in Tehama County and the Glenn ranch in Colusa and Glenn Counties. These enormous land holdings made the Sacramento Valley the greatest grain producing region on the globe, but they were an effectual bar to agricultural and commercial progress. Of all California the Sacramento Valley seems to have most impressed the historian, Bancroft, who clearly saw as early as 1889 the ultimate break- ing up of the enormous land holdings acquired by the men who made Califor- nia history in the early fifties. In his prophetic vision, Bancroft saw the wat- ers of the Sacramento River and of the many streams that come roaring and tumbling and leaping down the mountain sides into the valley below, spread- ing their life-giving quality over the semi-parched lands; which had piled go all the people all the time. CALIFORNIA NATL Bij —_— TTT VISITORS and SETTLERS are cordially welcomed and made to feel thoroughly at home in the California National Bank The cordiality and ready response given by every member of the staff to any financial proposition and our exceptional facilities makes this an ideal bank for Small Accounts Just as Welcome as Large Ones Capital and Surplus, $1 250,000 Total Assets over $10,000,000. U.S. Depository up golden fortunes of grain for their owners who had come ‘to California seeking an entirely different golden avenue to wealth. And now this vision of the historian is being fulfilled to the utmost letter, for between Sacramento and Red Bluff there are between 400,000 and 500,000 acres of as fertile land as the sun shines upon which are being placed under irrigation and made ready for the hand of the intensive husbandman. Right here let me say that there is no region in the United States that is so blessed with life-giving streams as is the Sacramento Valley. In it are single streams whose waters are available for irrigation and which have an annual ‘‘run off’’ that is greater than the combined streams used for irri- gation in Southern California. If T were asked to name the second greatest, or perhaps the greatest factor contributing to the success of the Sacramento Valley, I would name the Sacramento River, which is one of the noblest of streams. It might well be called the life-giver of the Sacramento Valley. It is navigable all the way from Red Bluff to the Bay of San Francisco, between 300 and 400 miles. It is not only navigable but it is navigated and in the future the commerce of this great river is, I believe, to greatly inerease. Along its banks are many thousands of acres of the most fertile bottom lands in the world, mak- ing it a veritable Nile in its agricultural possibilities. The products of these bottom lands are placed upon steamers and brought to market and to tide- water at Sacramento and at San Francisco. Were it of no other value, the good which the Sacramento River accomplishes as a barrier against excessive freight: rates would be of inestimable value. So long as this navigable water- way lies alongside the farms of the Sacramento Valley, freight rates, except upon the highly perishable products, cannot rise to the prohibitive point. In addition to-this fact, the valley is being rapidly provided with competition in the transportation line and there is nothing like competition to produce better service and prevent excessive rates. The one essential fact that I should like to impress upon the readers of this article is that the Sacramento Valley presents conditions to-day to meet the full requirements of every kind and character of farming and to meet them in a way that will admit of a greater increment in values than in any other portion of the State. There is one class of prospective farmers to whom the Valley of the Sacramento will appeal strongly and that is the class that wants out of door farm life in a splendid and productive climate but does not desire to be buried or marooned on the farm. The lines of the Southern Pacific Road thread the valley from end to end and the lines of the Western Pacific traverse the valley as far north as Oroville. In addition to this the Northern Electric line has pierced the valley as far north as Hamilton, Chico and Oro- ville and to the south, the Western Pacific and the Central Traction to Stock- ton, and will extend still further. All of these lines of transportation are easily accessible to every farming community in the valley. The farmer is, therefore, only a few hours from the biggest centers in California. Should he seek other amusement in forest or of stream, he is also within a few hours of the most interesting mountain resorts on the Pacific Coast and also within a few hours of the finest hunting and fishing grounds in the United States. Attesting this are the enormous flights of wild geese and ducks in the fall and winter and great flocks of Canadian honkers can frequently be seen feeding in the stubble by the roadside. Both the Coast Range and the Sierras as well as the Siskiyou Mountains are the paradise of the hunter, of the camper and of the fisherman. 5 a | The Premier Train of the Present Day - n ° ° : 20th Century Limited" | “All Steel From End to End i CHICAGO TO NEW YORK In 17 Hours and 55 Minutes Via LAKE SHORE NEW YORK CENTRAL Leaves Chicago 2:30 p. m. Daily; Arrives New York 9:25 a.m. Tickets and Sleeping Car Accommodations Furnished TARLIGN on Application to your local Agent or C. CRANE, 689 Market St., San Francisco, Cal. WARREN J. LYNCH, Pass. Traffic Mn’gr., Chicago, II. The: Cream of the Crop! Snow Crest Flour Snow Crest Rolled Oats Snow Crest Flaked Wheat THE SATISFACTION LINE ASK YOUR GROCER FOR SNOW CREST AND GET THE BEST BRIGHTON MILLS SACRAMENTO, CAL. Now just a word about Sacramento which lays first claim to this incom- parable empire that is building to the north of her. Upon studying the map ‘of California the thoughtful man must be impressed with the strategical location of Sacramento. It is, as a matter of fact, located geographically with respect to the greater portion of California just as is Chicago with re- spect to the greater portion of the United States. The geography of Chicago is such that the tonnage of the country on all sides of it must drain into and through it. This geographical fact has made Chicago the greatest tonnage distributing center in the United States. It seems to me, likewise, that the accident of geography is destined to make Sacramento second only to San " Francisco, the greatest tonnage distributing center certainly of California if not of the Pacific Coast. In this connection it must not be forgotten that money has been appro- priated for straightening the Sacramento River and at the same time making it a deep. water way for ocean going vessels. When this work shall have been accomplished and the northern empire shall have been fully builded Compliments of Merkley, Chittenden & Keller AUTO SERVICE DAY OR NIGHT W. S. LINDBERG, Prop. Lindberg’s Auto Livery Stand: Cafe Rex, 712 K Street PHONE MAIN 870 SACRAMENTO CALIFORNIA Compliments of Ben Leonard Co. 200-202-204 NEW YORK LA This Company offers unequalled facilities for the 1 The only Auction Com i i e on pany in the U. 8. owning and occupying its own 10-story, fireproof building, constrneted especially for the needs of the fruit trade. The Auctioneers of the Company, by reason of from 3 to 20 years’ training and experience, offer the most ex- pert service available. Visitors in New York cordially invi y invited to k building their headquarters. kn we V. K. McELHENY, Jr., President AUCTIONEERS R. H. Thomas Herbert Briggs E. L. Goodsell S. H. Westfall BANANA AUCTIONEERS W. H. Arnton Harry Macy Geo. Breitweiser FLOWER DEPARTMENT (American, English and Holland Bulbs and Flowers) Auctioneer: J. P. Cleary The Fruit ~ Auction Co. Franklin Street upon an agricultural foundation, the great tonnage from the north will come to Sacramento for transmission to boat for its long journey westward over the bosom of the Pacific to the Orient or through the Panama Canal to the peoples of Europe, or it will begin its journey here by rail to the Eastern markets or to the Atlantic seabord for transmission to the ships that traverse the Eastern sea. In view of these facts I think it may be said that when the Panama Canal shall have opened for California the markets of the world, when the peoples of the far east shall pour through the canal to renew on the shores of the Pacific the old struggle for supremacy that was waged ages ago between the east and the west, when all of the tillable lands in California shall have been put under the husbandman’s care, when all of the water power from the mountains surrounding the Golden State shall have been harnessed to do the bidding of man and when the final commingling of the races shall have pro- duced on the Pacific slope a new civilization rivaling that of ancient Greece, then will Sacramento be the mistress of a northern empire which shall be sufficient unto itself and which shall submit to the supremacy of none. HUPMOBILE AGENCY 2001 M Street Touring Car.$1000 Sacramento Coupe Roadster ...$ 850 Torpedo ....$ 950 E. OPPENHEIM F.O.B. Sac. Phone 3949 J IRRIGATED LANDS Carmichael Colony SMALL PAYMENTS DOWN EASY TERMS > - > The CARMICHAEL CO. S00 J STREET Do You Own a RAMBLER? See Harvey! Traverses The Richest under the Sun West and Southwest. From the Rock i y Mountain ; Great Lakes and the Mississippi Vallone fio Grande to the From Minnesota to the Gulf of Mexico If you are goi re going anywhere in thi or hav ; ! e 1n this great . e any freight to ship, let us tell Sx "Ig of aeivity ice. g 882 Market St., San Francisco, Cal. 14 States Rock i | Island lines completely gridiron the great Middle Farmers and Mechanics Savings Bank Sacramento, Cal. | Established October 1st, 1890 a savings and loan bank nterest paid on deposi posits semi- ¢ Loans made on real estate at evan Geo. W. Peltier, President Edw. H. Gerber, Vice-President ~ Montfort K. Crowell, Secretary J. W. Lindner, Cashier DIRECTORS J. C. Coffing Wm. F. Gormley E Marshall Diggs dw. H. Gerber prevailing rates of interest. Geo. W. Peltier Peter J. Shields Philip Wolf Jr. — —— A Thriving Tokay Vineyard Rex Lime and Sulphur Solution THE FAMOUS FRUIT TREE SPRAY AND ANIMAL DIP United States for This is the standard spray used through the Also our Rex Arse- Seales on trees as an insecticide and fungicide. nate of Lead for leaf eating insects. For further particulars address: CALIFORNIA REX SPRAY COMPANY, Benicia, California. ORANGE GROVE IN ORANGEVALE One of the best little ranches in this beautiful vale, consist- ing of ten acres planted to oranges and- other fruits, mostly oranges; high-class Navels; some peaches, prunes, plums, al- monds, walnuts; few grapes and berries. New 5-room cottage, barn, chicken house and packing houses. Well located and exceptionally good valu $5,000. GARLOUGH REALTY CO. Sacramento, Calif. : 613 J Street e at the price— CRESTA BLANCA SOUVENIR VINTAGES The Standard Wine of California scm: WETMORE BOWEN co 42 DAVIS STREET SAN FRANCISCO, CAL, N St. Chica . . FRED T. KITT The Best in ELECTRIC AUTOS Exclusive Electric Garage and Salesroom 1910-1912-1911 M STREET California Fruit Canners’ Association Largest Canners of Fruits and Vegetables in the World Packers of the DEL MONTE Brand Ship Your Freight via The Missouri Pacific Railway Through Package Cars from all Eastern Points Daily Stand ql ard | ] S NN (0) U » | Handsomely €eper illustrated Sacramento A Booklet on Hot to St L . a of FIC Springs, Ark., oe uouls America’s most without : » 00) I] wonderful Watering place, " change daily MOU IL TA i & applicapioc” WM. F. SC 36 Powell Street HMIDT, General Western Agent n Francisco C. C. Morse & Co. Oldest and Largest Seed Growers on the Pacific Coast Our Seeds are exported to all parts of the world. We are dealers in all kinds of vegetable, flower, grass and clover seeds, especially alfalfa. . Growers and dealers also in plants and trees. Our beautifully illustrated Catalogue mailed free on request. 25 Market St., San Francisco C. C. MORSE & CO. CALIFORNIA FERTILIZER WORKS Manufacturers of COMPLETE FERTILIZERS, BONE MEAL, ETC. Established 1891 Phone Douglas 3745 California Market Bldg. 444 Pine St., San Francisco, Cal. Branch Office, Room 216 Crosse Bldg., Los Angeles, Cal. a SACRAMENTO 0 : | The Pacific Gnano and Fertilizer Co. | ALLEY SCENIC ROUTE WM. J. HORSTMANN, Superintendent Alaska Commercial Building, 310 Sansome Street ELECTRICALLY OPERATED TRAINS | San Francisco, Cal. EVERY TWO HOURS BETWEEN Sacramento, Marysville Oroville and Chico Through the midst of Citrus, Al- mond and Olive Groves and the Greatest Gold Dredging Lands in the world. a BB A a Sr dy A HE, id 3 i ae ¢h 1 he a . NT BA BR SS 87 Fok IE H bh § i i | in Ea ES SA IRS EXCURSION RATES EACH SATURDAY EVENING AND ALL TRAINS SUNDAY DEPOT, EIGHTH AND J STREETS Celery Growing and Gathering on Grand Island a area re a SE Phone 2425R NORTHERN ELECTRIC| hi Proprietor Union Nursery S. W. RUSSELL, General Passenger Agent Grower of Plants, Bulbs, Shrubs, Palms, Ferns, Olive Trees, Etc. S g 4 FLORAL DESIGNS for Weddings, Receptions, House Decorations, acramento, Cal. Funerals, Etc. 2129 TENTH STREET SACRAMENTO EE ——————— SET Illinois Central Railroad Co. Omaha and Chicago Chicago—St. Louis Louisville and New Orleans St. Paul and Chicago Also New Orleans to Memphis, St. Louis, Louisville and Chicago FREIGHT AND PASSENGER SERVICE Small Farms Close to Sacramento On the Haggin Grant we have small farms from 21% to 20 acres each, well adapted for the raising of peaches, al- monds, pecans, and other well paying produets. On the American River our 20-acre farms are particularly well adapted for the raising of Tokay Grapes. On the Feather River the land in our tracts is unsurpassed for the raising of alfalfa, potatoes and onions. On the Sacramento River we have some very choice land that will grow most anything. We offer these f and will advance m arms and farmlets on Very easy terms, oney for improvements. H. A. MeCLELLAND Co. 620 J STREET SACRAMENTO TS OSU, OFFICERS AND DIRECTORS i W. BASSETT, Vice-President EORGE W. PELTIER, President Ww. 5 C. COHN, Director JOSEPH MARTIN, Manager B. LIGHTNER, Director Co C. J. YOUNG, Secretary Consumers’ Ice & Cold Storage Co. Incorporated Manufacturers of Pure Crystal Ice From Distilled Water §___ COLD STORAGE _ 3 PHONE MAIN 75 EIGHTH AND D STS. SACRAMENTO, CAL. UNION PACIFIC | |The LEADING BRANDS OF FLOUR MADE IN Block Signals All the Way v CALIFORNIA ¥ INSIST ON IT | JAMES WARRACK, Agent 1007 Second Street Sacramento, Cal. 3 Q PER RY ’9 STEAMSHIP TICKETS TO ALL POINTS, BY ALL LINES P O N F F R’ ° WHY WYANDOTTE ?>— | ’ — a 1) “DRIFTED SNOW Earliest Good Oranges 99 Finest Olives ¢¢ POR COS A Sweetest Peaches | Never-failing Almonds Luscious Figs Because Walnuts are Sure Wyandotte (Butte Co.) Land is Good. Wyandotte Land is Still Cheap Water is Plenty Ideal Climate H7 Other Reasons “WYANDOTTE LAND CO | | SPERRY FLOUR CO. 520-521 OCHSNER BUILDING PROPRIETORS SACRAMENTO, CAL. | WH Bontiny, nbs | Te mmr, Manage Amity SHY Stan Monit Jud Company, H o. POOR /Srncoporatid./ Ve 9 Redlands ,Cal, C4 . Champion Box Maker CHyie Rookonsand Spon of the World, Do Veolrrndlll Cort Dec, 15, 1910, (cory) Mr. A, C, Rulofson, Pacific Coast Agent, J. C, Pearson Comp » A San Francisco, California, Dear sir:- Replying to youre asking why I prefer "Pearson or brands, I have to 8ay in reply that I have s Crates and other packages in the apple packing houses at Watsonville, in the oranges and lemon business in southern and central California, and in the deciduous fruit business of central and northern California, and in Oregon for elght years, I very much prefer the Pearson Cement Coated nails to any other in making fruit the reason that the nails are more uniform than Pearson nails are well kegs contain very f Lo be thrown out on account of imperfection, wire stiffer consequently the nails drive better than any Thic is particularly true in mac e failing, hand I use a stripper in both box making and 11 that the Pearson nail works nore freely and easily in a stripper ihan any other make of nails that I have ever used, and I have used all kinds, Hoping you will find this a complete answer to your AC Foor Making contest for the world's lle, Ual,, on October 17, 1910, making arrle boxes in one hour, thereby establishing championship, The above ng from an expert box-maker, J. C. PEARSON co, inquiry, I am Yours very truly, PINGREE BRENGEL CO. Lithographers Battery and Green Streets SAN FRANCISCO HIGH GRADE LABELS CANNED, GREEN AND DRIED FRUITS AND VEGETABLES Our Label work is the best that can be produced and our prices are right. 31 E. E. Thompson, Manager Tel. Kearny 5 Economic Can Co. Manufacturers of PAPER CANS OF ALL DESCRIPTIONS AND SIZES With Tin or Paper Tops and Bottoms Drug Boxes of All Descriptions Mailing Cases, Paper Containers for Dried Fruits Plain and Telescope Mailing Tubes Office and Factory AL. 229-235 FIRST STREET SAN FRANCISCO, C HAVE YOUR TICKET READ “BURLINGTON” WHEN YOU GO EAST Plan to make part of your journey over the Burlington, the “On Time” road; your tickets permit diverse routes, and the Burlington main lines east from Denver, Billings and St. Paul cover more geography and may be made part of more variable tours and include more interesting cities than any other railroad system. No tour of the East is complete that does not include the Burlington Standard Sleepers, San Francisco to Chicago daily via Salt Lake City and Denver. Personally conducted tourist sleepers to Chicago every Sun- day, Wednesday and Thursday, to St. Louis every Tuesday. Write to ne where you are going; When you contemplate leaving, Bn Route | W. D. SANBORN, Gen’l Agt. £0 Sal 795 Market St. San Francisco. American - Hawaiian ). 3. Company I will give you necessary information. Phoenix Milling Co. ACanufaéturers Phoenix F lour : Phoenix Meals and White Rose Wheat Flakes Sacramento, Cal. Operating high-powered steel steamships between Atlantic and Pacific Coasts of the United States and between Pacific Coast and Europe in connection with the TEHUANTEPEC NATIONAL RAILWAY For rates and full information about sailings apply to WILLIAM DIMOND & CO. General Agents 310 SANSOME ST. SAN FRANCISCO Benicia-Orr Cultivator Just note how the frame extends out beyond the wheels So that the driver can work up close to the trees, vines or vegetables. Note that the frame is level in every position. Note how well the various parts are bolted and braced SO as to get the desired strength and rigidity and still be light in weight and draught. . The BENICIA-ORR is made in two sizes—seven and nine teeth—which cultivate a width of four and five feet respectively. By the loosen- ing of six bolts it can be changed quickly from one size to the other. Center tooth can be removed, if de- sired, for cultivating small vegetables, as beets, beans, etc. Bear in mind that this im- plement was designed and is built by practical men who understand the need of agri- culturalists. For good, hard, thorough work in garden, orchard, vineyard or field, the BE- NICIA-ORR has the lead over amy other cultivator on the market. f you want to use the lat- est, up-to-date cultivator, place your order for ag BENICIA-ORR. Weight Measurement Code Size Width Net Gross, Cased Cu, F't., Cased Sevenor 7 teeth 4 feet 283 1bs. 365 Ibs. 8 Nineor 9 teeth 5 feet 308 1bs. 390 lbs. 8 Pole 32 1bs. 32 1bs. 1 IF THERE IS NO AGENT IN YOUR VICINITY WRITE DIRECT TO BENICIA IRON WORKS 814 PACIFIC BUILDING, SAN FRANCISCO, CAL. FACTORY, BENICIA, CAL. MR. DEALER: We are receiving many inquiries for Benicia- Orrs; have You secured the agency for your vicinity? THE BEST FRUITS IN THE BEST BASKETS ACanufaéturers of Grape, Berry, Peach and All Kinds of Fruit Shipping and Picking Baskets Weston Basket and Barrel Co. Third and Berry Streets San Francisco, Calif. CALIFORNIA FRUIT EXCHANGE ST > q An organization of fruit growers afhliated with the California Fruit Growers Exchange, and operating in every Fruit District in the state. g We are represented by over seventy salaried agents in the most important mar- kets of the United States and Canada. QF. O. B. Orders our specialty. The Anchor Brand insures quality. Main Office: AN Sacramento 319 J Street NIKE California $555555555555555555838 : ORANGE LAND: E are making a specialty 3 of Ten and Twenty Acre s 2 s Tracts of the finest orange land s 8 s in the state. What you buy now . will in a few years be worth 3 S ten times the amount. GPR 2 s 10% Down - Balance Easy WRANRANRANG TERMS : Lay the foundation of your fortune today by buying in the earliest orange g @ producing district in- California. RARRRRROOOG RARRLANS HR THE 3 2 Trainor Real Estate Co. 2 : 1010 Seventh St. Phone Main #3 25S $$ 5555555555555885 BRRRBNS THE WATER ROUTE FOR CITRUS FRUIT 21 Days San Francisco to New York Via Isthmus of Panama Express Freight Steamers “AZTEC” “PARA” “PENNSYLVANIA” Sailings from San Francisco Semi-Monthly For Rates, Schedules, Etc. Apply to Pacific Mail Steamship Co. A. M. GARLAND, F. T. M. 384 FLOOD BUILDING, SAN FRANCISCO Capital Stock, $50,000.00 Cable Address, ““‘Cethur”’ ~~ C. E. THURSTON COMPANY A CORPORATION FOR THE MARKETING OF FRUITS 200-204 Franklin Street ‘NEW YORK We have the best marketing system in the world. Representatives in all the leading auction markets in United States and Canada. Official Representatives of CALIFORNIA FRUIT DISTRIBUTORS MEMBERS Alden Anderson Fruit Co. Pinkham & McKevitt Frank H. Buck Co. Pioneer Fruit Co. A. Block Fruit Co. Producers Fruit Co. Earl Fruit Co. Schnabel Bros. & Co. Geo. D. Kellogg & Son Silva-Bergtholdt Co. Newcastle Fruit Co. Vacaville Fruit Co. Penryn Fruit Co. W. J. Wilson & Son Take the San Francisco ll Overland Limited Via The Northwestern Line For All Points East—Three Days to Chicago Ladies’ Observation Parlor and gentlemen's Smoking and Buffet Car, Drawing Room, Double State Room Cars; Dining Car (meals a la carte) ; Electric Lighted Throughout. R. R. RITCHIE, Gen’l Agent, No. 878 Market St. San Francisco Or Southern Pacific Agents For SACRAMENTO CITY AND VICINITY REAL ESTATE INVESTMENTS See "HAWK & CARLY CO. 623 J Street Phone Main 351 Marshall Nurseries Peach Trees Fig Trees Grape Vines Eucalyptus Special Prices on Large Quantities Full Line Fruit and Ornamental Nursery Stock Strictly Our Own Growing Send for Price List and Catalog., P. O. Box 652, Fresno, Cal. San Francisco Sulphur Co. Importers and Refiners of ‘‘Anchor’’ Brand: Velvet Flowers of Sulphur; ‘‘Volcano’’ Brand: Sublimed Flowers of Sulphur; ‘‘Tiger’’ Brand: Sub- limed Sulphur; ‘‘Diamond’’ (8) Brand: Refined Flour Sul- phur; “‘Fruit’’ Brand: Powdered Sulphur; Roll or Stick and Refined Lump Sulphur; Agents for ‘‘Fleur de Soufre’’ Extra Fine; ‘‘Eagle Brand Fiori di Zolfo.’’ Factories and Warehouses: Bay and Dupont Sts., San Francisco; 7th St. and Snyder Ave., West Berkeley, Cal, and Bordeaux, France. Telephones: Kearny 4836; Home C 6636 Office—624-32 California St., Above Kearny, San Francisco Our Brands of Sulphur Sold Under Guarantee SACRAMENTO VALLEY LAND The “Fair” Ranch at Knight's Landing i il i body in the Comprises over 10,000 acres of the finest soil in one boc : glorious State of California. Boat and rail transportation. This land is adapted to the cultivation of grain, fruit, truck garden. ing and alfalfa. From five to six erops of alfalfa can be cu each year. About March 1st we will subdivide in 10, 20, 40, 50 and 100-acre tracts on the easiest of terms. WULFF & CO. 425 J NiREMAN, SACRAMENTO, CAL. LOVDAL BROS. Hops and Land Company 214 J STREET SACRAMENTO CALIFORNIA Established 1877 Over three hundred carloads of Hops produced on our ranches by us during the year 1910 During the past few months We have sold OVER 300 LOTS in our DARROW ADDITION and MILLS ADDITION to i Transact Your Business Klamath Falls, Oregon Je with the Sait te eee hy a Jank That Grows Watch Your Money Grow $ 108,799.63 | KLAMATH KORPORATION 2,071,648.51 Rooms 417-419 Ochsner Bldg. Sacramento, California Sumo a it; lepe — Ban. |, IB Bie sie eae eee ee eee ot Mii {Fort Sh Bank ‘Sacramento, California Would You Like to Make Money? Ask Us About Water Power, / Irrigation and Land CALIFORNIA President, A. L. Darrow. 2nd Vice-Pres., L. P. Dodson. i ih R P ORATI ON 1st Vice.Pres. W. O. Bowers. Cashier, J. F. Azevedo. Asst. Cashier, F. J. Allen. | DIRECTORS W. O. Bowers, F. H. Krebs, O. G. Hopkins, J. E. Green, W. C. Walker, Li. B. Hinman, J. P. Hynes, Charles Cunningham, L. P. Dodson, A. L. Darrow Rooms 417-419 Ochsner Bldg. SACRAMENTO, CALIFORNIA Th ol ¥ CRA A ? $a EEE EEE | » - 4 3 We are the Selling Agents for R and H POTASSIUM 98-99 Per Cent for UMIGATION The only successful eradicator of scales or insect pests on CITRUS TREES Write us for full data and for reasons why the ordinary cyanides should not be used Chemicals for All Purposes Lye--Caustic Soda--Blue Stone--Formaldehyde Arsenate Lead--Acids--Copperas LARGE STOCKS CHEAPES T PRICES PM-1 3%2"x4" PHOTOGRAPHIC MICROCOPY TARGET - NBS 1010a ANSI/ISO #2 EQUIVALENT = 12 3.2 , 1 go i lls fa 5 Fs I Bow Tm — l= .4 |i 1.6 —— —— oe —— — WIFE oo N) On END OF TITLE