LuATIUNAL DUNFERE BE HIGH moon PRESSURE EDUBATIDNJ mg: REPORT 0F PRBBEEDINGS ‘ January 15, 1973 , , iz‘wl'zh‘t‘x‘r ., ‘ » “vhf,” V 1 an mu," ) “PM, « N. .»_; mud» yJW ii/ATIDNAL [llifiNFERENBE HIGH BLOOD PRESSURE EDUBATIUN Washington Hilton Hotel January 15,1973 Washington, 0.0. DHEW Publication No. (NIH) 73-486 , Ington, D.C. 20402 PO Bookstore I 973 PaBL/C HEMW Table of Contents Prepared for the National High Blood Pressure Education Program 1, me NaflonalHean and Lunglnsthute Bethesda, Md. 20014 ”"WRS TABLE OF CONTENTS Page INTRODUCTION Introduction. ...... 1 Theodore Cooper, M. D. Director National Heart and Lung Institute Introductory Remarks 3 Robert Berliner, M.D. Deputy Director for Science National Institutes of Health PRESENTATIONS KeynoteAddress.... ..... . .. 5 "Hypertension: The Indictment and the Challenge" The Honorable Elliot L. Richardson Secretary of Health, Education, and Welfare ConferenceAddress........... . ...... . . ........ 10 ”High Blood Pressure in the U. S. — An Overview of the Problem and the Challenge" Jeremiah Stamler, M.D. Professor and Chairman Department of Community Health and Preventive Medicine Professor, Department of Medicine 1 Northwestern University Medical School LuncheonAddress.. ...... . . ........ ...... 66 ”The Prognosis for High Blood Pressure" Charles C. Edwards, M.D. Commissioner Food and Drug Administration RE SPONDE RS Labor ..... 72 "Labor-Related Social and Public Policy Issues in the National Hypertension Information and Education Program" Leo Perlis Director Department of Community Services AFL-CIO Page Practicing Physicians........................................ 76 "Hypertension and the Practicing Physician" Ray W. Gifford, Jr. , M.D. Director Department of Hypertension and Nephrology Cleveland Clinic Consumer.... ...... 80 "Consumer—Related Issues in the National Hypertension Information and Education Program" Earlean Lindsey Community Organization and Resource Specialist Mile Square Health Center MedicalEducation............................................. 83 "Hypertension and Medical Education" J. Willis Hurst, M. D. Professor and Chairman Department of Medicine Emory University Insurance and Occupational Health 89 "Insurance, Occupational Health, and Hypertension" Leon J. Warshaw, M.D. Vice President and Chief Medical Director Equitable Life Assurance Society of the United States Media 93 "Media-Related Aspects of the National Hypertension Information and Education Program" Thomas J. Deegan, Jr. President Thomas J. Deegan Co. , Inc. APPENDICES Agenda. ..... 98 Advisory Committee Members................................ 102 ii Introduction INTRODUCTION Theodore Cooper, M.D. * I would like to take this opportunity to welcome you all to the National Conference on High Blood Pressure Education. We are meeting today as a result of Secretary Richardson's initiative last July, which launched a high blood pressure program in which educational aspects have the highest priority. The program developed following a con- ference of private and government groups interested in high blood pressure held at the National Institutes of Health. This meeting recommended action upon such points as: . . .Expansion and coordination of efforts. . . . Continuing research into high blood pressure causes, population patterns, and instrument and drug development. . . . Improvement and expansion of public and professional education about high blood pressure. Two committees were appointed and have been hard at work through special meetings, projects and task forces in developing plans and activities of the Program. One of the two committees, the Hypertension Information and Education Advisory Com- mittee, consists of 12 members from medicine, communication, education, and the general public. The second committee consists of representatives from the National Institutes of Health, Health Services and Mental Health Administration, the Food and Drug Administration, and the Veterans Administration. This Inter-Agency Working Group on High Blood Pressure serves to coordinate the federal government's efforts in our new program. The Advisory Committee and Inter-Agency Working Group have been combined to form four task forces, which correspond to the working areas in our program. The first task force concerns itself with identifying acknowledged methodology for taking blood pressures, criteria for screening, criteria for treatment, and evaluation. This task force is working closely with the various professional organizations that have interests similar to their own. The second task force deals with the various aspects of what is needed to mount * Director, National Heart and Lung Institute, Bethesda, Maryland a national program for professional education, and the third task force is looking into the problems and responsibilities in initiating a community education program. The fourth task force has the unenviable job of attempting to assess the impact of a major high blood pressure education program on the health care delivery system in the United States. The Conference today, we hope, will serve many functions. Secretary Richardson will deliver the Keynote address, and will describe the character of the federal involve— ment in our effort. Dr. Stamler will outline the magnitude of the problem, and our responders in the afternoon will give their unique points of view as they represent the various sectors of the national community. With this Conference, we wish to publicly inaugurate the hypertension education program planning effort, to obtain your viewpoints as you represent your own constituencies, to encourage the exchange of ideas among the planners of the national program and the representatives here today, and to stimulate the application of present resources to the screening, treatment, and follow-up of one of the most serious and prevalent public health problems we have today. INTRODUCTORY REMARKks Robert W. Berliner, M.D. * I would like to welcome you to this National Conference on High Blood Pressure Education. While the logistical support for arranging this conference was provided by the National Institutes of Health, the National Hypertension Information and Educa- tion Program is a combined effort among several government agencies — the Food and Drug Administration, the Health Services and Mental Health Administration, the Veterans Administration, and the National Institutes of Health — in cooperation with a number of private organizations — the American Heart Association, the American Medical Association and the National Medical Association. We invited representatives from some 80 organizations, and approximately 65 are participants here today representing the medical, nursing and allied health pro- fessions; organized labor and citizen—consumer groups. The objectives of this con— ference are several: To focus national attention on hypertension as a public health problem; To inaugurate the Hypertension Education Program planning effort; To obtain viewpoints from various sectors of the community concerning problems in the development and implementation of educational programs; To identify areas of contribution from various sources for implementation of the National Hypertension Education Program; Finally, to identify problems and opportunities in implementing community control problems. I am particularly pleased to be a participant in this meeting. In 1950, less than a mile from here, another meeting that had to do with hypertension, at least in part, was held. It was the first National Conference on Cardiovascular Diseases. Having only recently arrived at the National Institutes of Health to join a research team being organized by Dr. James Shannon, I viewed the 1950 Conference and what it had to say * Deputy Director for Science, National Institutes of Health, Bethesda, Maryland about hypertension with more than casual interest. At that conference a distinguished committee considered the case of hypertension, the state of research, training, and the application of knowledge. All of this took a meager six pages in the conference's proceedings —— and pointed up the need for additional research and the abysmal lack of clinical knowledge in this area. There was the merest hint, almost subliminal, that anything like effective treat- ment was lurking beyond the horizon. Nonetheless, research brought such clinical progress that Jim Shannon was able to predict, about the time of the dedication of the NIH Clinical Center in 1953, that some effective clinical measures against hypertension were about due. They did, indeed, come, and there came also, in recent years, the proof of the hypothesis that reduction of persistent high blood pressure could reduce the incidence of hypertension's sequelae such as strokes and kidney failure. It was, however, in a very real sense the concern and interest of Secretary Richardson that brought the matter of hypertension to the professional and public atten- tion of which this conference is a manifestation. He determined quite rightly that the time had come for action. He also decided that the need was not for a massive Federal program, but rather for a vigorously expanded endeavor of the private and public sec- tors in a partnership whose effect upon the problem of hypertension would be accom- plished at the local community level through local medical societies, heart associations, health departments, and through the participation of local citizen-consumer groups. Thus, just six months ago, Secretary Richardson announced the launching of the National Hypertension Program — and has provided both the needed impetus and catal- ysis for a major enterprise in the field of high blood pressure and hypertensive heart disease. He has held that the understanding on the part of both the physician and his current or potential patient is indispensable and that the first major task is to inculcate such understanding. This conference is a means to that end. There could be no better keynoter than Mr. Richardson himself. It is most fitting and proper that the theme of the National Conference on High Blood Pressure Education should be sounded by the man who has conceived and supported this program. I am honored to introduce to you the Honorable Elliot L. Richardson, Secretary, Department of Health, Education, and Welfare. Presentations HYPERTENSION: THE INDICTMENT AND THE CHALLENGE The Honorable Elliot L. Richardson * I am encouraged — in the literal sense that it will do my heart good — to be a part of this first National Conference on High Blood Pressure Education. Being a somewhat privileged witness today, I can enjoy dual status as an observer and as one giving testimony, although I cannot in the latter role claim the title of expert. I am, however, an enthusiastic advocate of our joint endeavor. The cause which brings us together is a good one, and the prospects of success are as great as our determination. A visitor to this country during the last century, Alexis de Tocqueville, marveled at the positive attitude of the typical American, who would insist that "what is not yet done is only what he has not yet attempted to do. " This national can-do approach to life has yielded many accomplishments. It has taken men to the moon and - in cooperation with medical scientists of other nations — has vanquished the polio virus. But the habit of success appears to have made us extremely impatient about facing up to the ills that still beset our society. Our very frustration can be constructive if it spurs us to overcome problems, but destructive if it makes us yield to a compulsion to grab at the quickest remedy dangling before us, no matter how much it costs or how temporary the relief it brings. If I have learned anything in a decade of Federal service, it is this: Because every important national action involves hard decisions, we mustbe deliberately selective and make the most balanced, the most realistic, and the most humane choices we can or else constantly court failure and disillusionment. Six months ago we announced a new, comprehensive program which I believe meets all of the criteria of balance, realism and humaneness. This fresh approach — this new crusade — is being mounted against a powerful but insidious enemy. Our assault is bold, exuberant and idealistic in its goals, but surprisingly modest, econom- ical and practical in its monetary requirements. The National Hypertension Program is directed at a problem about which we rightly should be impatient and aggressive -— not only because it affects the health, the well—being, and the very life of so many * Secretary of Health, Education, and Welfare 5 people, but also because it is a problem with which the state of the art and science of modern medicine already has demonstrated an impressive ability to cope. Yet millions of our fellow citizens are not getting the full benefit of this medical knowledge and skill. Therein lies an indictment and a challenge. The indictment cannot be denied, but the challenge has been accepted and a program is underway to fulfill the mutual obligations we have assumed. I am happy today to report that this undertaking has progressed far in the six months since it was launched. Even at the initial meeting last July, which was preceded by a great deal of staff work on the part of governmental and private health organizations, we were able to describe our objectives and begin Working toward them. Our objectives are implicit in an alarming set of facts. Briefly — and without undue recitation of mournful numbers —- we note that hypertension begins to claim its victims even before they reach adulthood. The threat increases with each additional year of life. There are some 23 million Americans — more than one in ten — who now have high blood pressure. Of these, 60 thousand die every year as a direct result of their disease. In addition, hypertension is an underlying cause of more than a million heart attacks and strokes which occur annually in this country, killing or making invalids of their victims. Many of you, in formal presentations and floor discussions, will be filling out the statistical dimensions of the hypertension problem during our conference today. By any measure, it is indeed an understatement to term hypertension one of our foremost health hazards. The problem is compounded by the fact that at least half of the people who have "high blood pressure are not even aware of it. Damocles, as he sat at a banquet table in ancient Greece, at least had the advantage of knowing about the sword that hung by a single hair above his head. Yet here, in twentieth- century America, millions of people are sitting or walking around quite unaware that their bodies carry hidden time bombs ticking toward the moment of detonation. A note of tragic irony is added when we realize that, in our time and place, there are plenty of experts available to defuse, or at least restrain, such bombs rather simply and effectively if they are consulted in time — and if their prescriptions are faithfully taken. Hypertension can be brought under control by proven treatment which is neither unduly hazardous, expensive, or complicated. This has been demon- strated quite dramatically through the work of Dr. Edward D. Freis of the Veterans Administration, and has been borne out in the individual experience of thousands of private physicians and their patients. The objectives derived from the facts of hypertension are being pursued through a broad-based program. We realize that, first of all, people must be informed about the problem — it may be their problem or that of the persons closest to them — and educated about the benefits of identifying and treating it. From this knowledge we hope for — and we will work to insure — follow—up action: Action on the part of in- dividuals who will volunteer to have their blood pressure checked periodically; and action on the part of doctors, nurses and paraprofessionals who will be encouraged to include, with greater consistency, blood pressure readings in any routine exami— nation — and more consistently take appropriate action when those readings are not within the normal range. I might add parenthetically that I am so interested in this matter that I have learned, under the tutelage of Dr. Ted Cooper, how to take his blood pressure as well as my own, and we taped some public service television spots recently while so en— gaged. Incidentally, it was with considerable relief that I learned that we're both in good shape as far as blood pressure is concerned. The screening and detection activities we envision, and the necessary follow— up treatment, will involve whole communities — not only practicing physicians, medical educators, and other health-related career personnel, but also members of the insurance industry, representatives of public communications media, of labor organizations, and of consumer groups. It is no coincidence that we have represent— atives of precisely these half-dozen groups on today's agenda to provide their well- informed advice and viewpoints as we move ahead on this campaign against hyper- tension. The list of categories of concerned citizens is much more comprehensive than these six groups, of course, as indicated by the 75 or so organizations repre— sented at this conference. This is intended to be an all-inclusive movement, and we hope more and more people will be enlisted in the battle against hypertension. Two committees have been working diligently since July. One of these is the Hypertension Information and Education Advisory Committee, which includes physicians from a wide spectrum of specialties and locations as well as several ex- perts in communications and advertising. The other is an Interagency Working Group composed of representatives from the National Institutes of Health, the Health Services and Mental Health Administration, the Food and Drug Administration, and the Veterans Administration. The Working Group is coordinating the efforts of these agencies and promoting an exchange of information. One of its missions is to provide, for physicians and others, a focal point within the government for reliable information about hyper— tension. As you know, its chairman is Ted Cooper, Director of the National Heart and Lung Institute. Both of these committees have been successful in encouraging wider- discussion and more intensified activities concerning high blood pressure. We do not measure their performance in terms of their growing files and ringing telephones, but by such factors as the interest generated in the communities and in the nearly four dozen groups represented here today. Eventually they — and all of you — will be able to gauge achievements according to the most impressive scale of all: The saving of thousands of lives and the enjoyment of millions of days of good health. As we see it, the government can contribute most toward a nationwide decline in hypertension by serving as the focus, the catalyst — or perhaps, in organizational terms in" the first stages — as the home office. But we believe the moving force be— hind this effort will be generated by health professionals and public-spirited, non- professional activists all over the country. I am confident that, in the years ahead, the hypertension program will be regarded as an instance of preventive medicine at its best — a landmark campaign against a disabling, deadly disease. It can, I believe, pave the way for future national attacks on other major health problems that are, or will become, preventable and controllable. Of course, the more successful we are in this program, the more difficulties we will be creating — in one sense — for the health care community. That is, in order to solve a tremendous national health problem, we must be willing to meet a lot of smaller problems related to the growing demand for medical services Which we hope to stimulate. But the medical personnel and facilities of this country are, I am convinced, equal to the challenge, particularly if they have our help. Actually, if we do the screening job properly, private and public health care systems need not be overburdened. We shall have to rely heavily on lay people not only to take blood pressure in industrial, school, and public settings, but also to refer to physicians for further diagnosis or treatment only those persons with abnormal readings. I am sure that if Dr. Cooper can teach me to read blood pressure, physicians around the country will be able to teach other laymen to do this. I have remarked before that I leave the Department of Health, Education, and Welfare with mixed emotions. It is just such challenges and opportunities as those represented in the hypertension program that I am most reluctant to leave behind. Let me assure you, however, that my changing responsibilities will neither dim my interest in your efforts, nor curb my willingness to be of whatever assistance I can. In closing, may I offer you a few words of advice appropriate to the tremendous job you face as participants in this first National Conference — words that might serve as your campaign motto: Ladies and gentlemen, roll up your sleeves. HIGH BLOOD PRESSURE IN THE UNITED STATES — AN OVERVIEW OF THE PROBLEM AND THE CHALLENGE Jeremiah Stamler, M. D.* Hypertensive disease, mass public health problem — its prevalence in the United States by age, sex and race: Hypertensive disease is a mass public health problem in the United States — one of the most important, if not file most important affliction producing premature sickness, disability and death in our adult population. The data collected a decade ago by the National Health Examination Survey of the Public Health Service — data on a random sample of the U.S. adult population age 18—79 —— indicate that about 15 per- cent of whites and 28 percent of blacks have high blood pressure (based on World Health Organization criteria, systolic 2160 and/or diastolic 295 mm. Hg) (Tables 1 through 3). The disease is widely prevalent among all strata of the adult population — low, middle and upper income; North, East, South and West; less and more educated; residents of central metropolises and their suburbs, of small cities, of rural areas. Data consistent with these National Health Examination Survey estimates have been repeatedly reported by local surveys. The recent findings of the Chicago Heart Association Detection Project in Industry — collected from .1967 to 1972 on over 35, 000 employees of almost 100 companies — are typical (Figure 1). A sound current estimate is that 20 to 25 million Americans have hypertension. As the accompanying data make clear, high blood pressure afflicts not only the elderly, but also young and middle—aged adults — people in the prime of life, in the most productive years. The National Health Examination Survey data yield estimates that at age 25-34, 3.7 percent of white men and 12.5 percent of black men, 2.3 percent * Professor and Chairman, Department of Community Health and Preventive Medicine; Professor, Department of Medicine, Northwestern University Medical School, Chicago, Illinois 11 of white women and 8. 5 percent of black women are hypertensive (Table 1). The preva— lence rates rise steadily with age. At all ages up to 80, they are conspicuously higher for blacks than for whites. Overall the ratio is about two—to—one — prevalence rates twice as high for blacks as for whites. And hypertension — when present — tends to be more severe in blacks than whites. Thus, as shown in Table 3, about twice as many blacks as whites have diastolic pressures of 90 mm. Hg and greater, but for severe hypertension — e.g. , diastolic levels of 115 and above — the relative rate is 3. 3 times as high for black men compared to white men, and 5. 6 times as high for black women compared to white women. Table 1. Percent of white and Negro adults with blood pressures of at least 160 systolic or 95 diastolic, by sex and age: United States, 1960—62 (National Health Examination Survey) Systolic at least Diastolic at least Systolic at least 160 160 mm. hg. 95 mm. lag. mm. hg. or diastolic Sex and Age 95 mm. hg. White Negro White Negro White Negro Percent Both sexes - 18-79 years ----------------------- ““5 ALS 8.7 gm 14.7 27.6‘ Mg Total - 18-79 years ----------------- 8. 6 16. 8 9. 1 22.6 13. 6 27.6 18-24 years ---------------------------- 0.2 _ 1.7 1.9 1.7 1.9 25-34 years ---------------------------- 0.7 4.6 3.4 11.5 3.7 12.5 35-44 years ---------------------------- 3. 9 16. 2 10. 9 25. 9 11. 8 26. 5 45-54 years-------— -------------------- 8.7 10.8 13.8 29.5 17.3 30.8 55-64 years ---------------------------- 15.9 29.4 11.9 31.6 21.4 44.6 65—74 years ---------------------------- 26. 1 63.2 12. 3 40. 5 27.3 66. 0 75-79 years ---------------------------- 39. 1 59.8 13.3 21.2 40.2 59.8 Women Total - 18-79 years ----------------- 12.8 20.4 8.3 21.5 15.6 27.6 18-24 years ---------------------------- __ 0.7 0.8 3.4 0.8 3.4 25-34 years ---------------------------- 0.7 3.4 2.1 8.5 2.3 8.5 35-44 years ---------------------------- 2. 3 14. 3 5. 3 24. 1 6.2 25.6 45-54 years ---------------------------- 10. 7 30.8 10.9 34.3 15. 5 41.9 55-64 years ---------------------------- 25.3 33.8 16.4 36.7 31.0 41.0 66-74 you-s ---------------------------- 45.4 68.5 17.9 32. 1 48.6 71.0 75-79 ye... 42.7 69.4 12.0 26.3 44.9 69.4 12 Table 2. Number and percent distribution of systolic, blood pressures for white and Negro adults, by sex: United States, 1960-62 (National Health Examination Survey) Men Women Men Women Pressure in mm. hg. White Negro White Negro White Negro White Negro Number of persons in thousands Percent distribution Total --------------- 46,561 5,195 51,184 6,219 100.0 100.0 100.0 100.0 Under 90 ------------------ 43 - 167 18 0 .1 - 0 . 3 0 .3 90-99 --------------------- 584 99 2,258 196 1.3 1.9 4.4 3.1 100-109 ------------------- 3,517 434 7,566 825 7.6 8.4 14.8 13.3 110-119 ------------------- 8,866 955 11,655 1,333 19.0 18.4 22.8 21.4 120-129- ------------------ 11,287 920 9,432 919 24.2 17.7 18.4 14.8 9,290 814 6,813 698 20.0 15.7 13.3 11.2 5,558 571 4,296 536 11.9 11.0 8.4 8.6 3,382 ‘ 522 2,676 420 7.3 10.1 5.2 6.8 1,734 319 2,047 370 3.7 6.1 4.0 6.0 170-179-- 1,060 249 1,467 246 2.3 4.8 2.9 3.9 180-189 ------------------- 447 157 1,085 236 1.0 3.0 2.1 3.8 190-199 ------------------- 416 86 843 127 0.9 1.6 1.6 2.0 200-209 ------------------- 214 34 465 61 0.5 0.7 0.9 1.0 210-219 ------------------- 74 - 172 152 0.2 - 0.3 2.4 220-229 ------------------- 53 25 91 25 0.1 0.5 0.2 0.4 230-239 ------------------- 27 - 88 19 0.1 - 0.2 0.3 240-249 ------ - — 11 - - - 0 .0 - 250-259 ------ 9 9 13 - 0.0 0 2 0.0 - 260+ ---------------------- - - 36 36 - - 0.1 0.6 160+ 4,034 879 6,318 1,272 8.8 16.9 12.3 20.4 2201' 89 34 239 80 0.2 0.7 0.5 1.3 For young, middle—aged and elderly adults, men and women, white and black, a high proportion with hypertension have evidence of heart involvement — hypertensive heart disease (Figure 2 and Table 4). That is, not only is their blood pressure abnor- mally high, but also medical examination reveals evidence of cardiac abnormality —— e.g. , on electrocardiogram and/or chest x—ray — even though the person frequently is still free of symptoms. When the disease has gone this far, risks of serious sickness, disability and death are even greater than when elevated blood pressure only is present, without evidence of heart disease. A comparison of the data in Tables 1 and 4 indicates that among hypertensives, definite hypertensive heart disease is present in from 48 percent (white men) to 80 percent (black women). \ \ \ In keeping with the tendency of hypertension tb be not only more prevalent, but also more severe among blacks than whites, hypertensive heart disease is present at \ rates three, four, seven even nine times greater for blacks of a given age-sex group compared to whites of the same age—sex group (Table 4). 13 Table 3. Number and percent distribution of diastolic blood pressures for white and Negro adults, by sex: United States, 1960-62 (National Health Examination Survey) Men Women Men Women Pressure in mm. hg. White Negro White Negro White Negro White Negro Number of persons in thousands Percent distribution 46,561 5,195 51,184 6,219 100.0 100.0 100.0 100.0 490 43 314 , 25 1.1 0.8 0.6 0.4 367 42 552 93 0.8 0.8 1.1 1‘5 846 108 1,573 74 1.8 2.1 3.1 112 2,362 167 3,619 279 5.1 3.2 7.1 4.5 5,094 461 6,698 714 10.9 8.9 13.1 11.5 6,689 686 8,636 680 14.4 13.2 16.9 10.9 9,807 722 9,364 976 21.1 13.9 18.3 15.7 7,191 686 7,923 891 15.4 13.2 15.5 14.3 5,936 598 4,999 706 12.7 11.5 9.8 11.4 3,520 507 3,250 441 7.6 9.8 6.3 7.1 2,023 638 1,819 457 4.3 12.3 V3.6 7.4 990 182 1,132 243 2.1 3.5 2.2 3.9 663 108 616 221 1.4 2.1 1.2 3.6 110—114 ------------------- 243 132 191 99 0.5 2.5 8.4 1.6 115-119 ------------------- 162 55 234 145 0.3 1.1 .5 2.3 120—124 ------------------- 80 27 109 52 0.2 0.5 0.2 0.8 125-129 ------------------- - 25 64 83 - 0.5 0.1 1.3 130-134 ------------------- 49 - 18 14 0.1 - 0.0 0.2 135+- --------------------- 48 9 72 24 0.1 0.2 0.1 0.4 90+ 7,778 1,683 7,505 1,779 16 6 32.5 14.6 28.6 95+ 4,258 1,176 4,255 1,338 9 0 22.7 8.3 21.5 115+ 339 116 497 318 0 7 2.3 0.9 5.0 PREVALENCE RATE PER 1,000 483 - E WHITE MEN 400— IIIIIIII BLACK MEN 351 363 358 - E WHITE WOMEN E 300- :2 BLACK WOMEN 260 g 200- 206 E I40 :57 I49 2 I00 100 87 ‘E' __ = E as 52 H E C) .’1 *7 , ,"’ === 25-34 35-44 45-54 55-64 4.946 I .885 4,383 2.233 4.238 3.816 426 66 2 306 407 259 NUMBER OF SCREENEES CRITERION: SBP 2160 AND/OR DBP z 95 mm. 14%. PREVALENCE RATES AGE-ADJuSTED BY s-VEAR AGE GRO Ps T0 CORRESPONDING sex-RACE GRouP IN us. POPULATION, 1960. Figure 1. Prevalence of high blood pressure by age-sex-race, Chicago Heart Association Detection Project in Industry, November 1967 - May 1972 > ISO 14 RATE PER 1 .MO POPULATION — mm Illllll lllllmlllll Whil- blank! — Non-whit. ml... 0.....- Non-whit. {on-loo 20 30 40 50 60 1O .0 AGE IN YEARS Figure 2. Prevalence of definite hypertensive heart disease among adults by sex and color, United States, 1960—1962 (National Health Examination Survey) Morbidity, disability and mortality due to hypertensive disease: Hypertensive disease is a serious mass public health problem — despite the fact that at any given time a majority of persons with it are symptom-free. This is so because they are nonetheless at markedly increased risk of experiencing major cardio- vascular events (especially heart failure, heart attack, stroke, kidney failure) with resultant chronic illness and disability. Moreover, young and middle—aged adults with hypertension are at markedly increased risk of dying prematurely from cardiovascular "complications. " This is true even for persons with only slight elevations of blood 15 Table 4. Prevalence of definite and suspect hypertensive heart disease for white and Negro adults, by age and sex: United States, 1960-62 (National Health Examination Survey) fl?” ge en ~ Women White I Negro White I Negro Definite hypertensive heart disease Percent of specified population group Total 18—79 ears ------------------- 6.5 19.1 9-8 22.2 y J 18-24 years ------------------------------- 0.2 1.9 1.6 25—34 years ——————————————————————————————— 1.1 5.2 0.7 4.7 35—44 years ------------------------------- 4.0 15.2 2.7 14.0 45—54 years ——————————————————————————————— 7.7 24.4 6.8 31.5 55—64 years ------------------------------- 11.7 33.1 19.5 46.4 65-74 years ------------------------------- 16.3 50.2 37.5 66.4 75-79 years ------------------------------- 24.0 32.3 37.1 69.5 Suspect hypertensive heart disease Total 18—79 years ------------------- 5.0 7.6 3.3 4.7 18—24 years ------------------ ' ------------- 1.5 1.5 __ __ 25—34 years ------------------------------- 1.2 7. 3 0. 7 __ 35-44 years “"""“'"“"“"'“"‘"". 4. 0 6. 2 0. 8 3. 6 45—54 years ——————————————————————————————— 4.3 10.5 3.4 5.9 55—64 years ------------------------------- 7.3 13.8 8.5 15.0 65-74 years ------------------------------- 13.8 __ 8.4 10.3 75-79 years ------------------------------- 15. 7 21. 4 10. 7 14.2 pressure. (I deliberately avoid use of the term "mild" and "benign" hypertension be— cause they are disarmingly misleading and have blocked proper understanding of the seriousness of the problem among both the general public and health professionals, including physicians.) For decades a loud and clear message on this matter has been forthcoming from the insurance industry. Table 5 — from the Society of Actuaries' most recent (1959) study — clearly demonstrates the increased risk of premature death for persons with lesser degrees of hypertension. It shows, for example, that men age 35 with a blood pressure reading of 142/90, without any concomitant impair— ments, experienced a survival rate of 80.6 percent over the next 20 years, compared to 89.0 percent for normotensive standard risks. That is, this ”modest" elevation of blood pressure — all too frequently treated as insignificant and ignored by clinicians — was associated with a 76.4 percent higher mortality rate in middle age (19.4 percent vs . 11. 0 percent). 16 Table 5. Survivorship of applicants for life insurance who showed elevated blood pressure readings at the time of medical examination for insurance (1959 Build & Blood Pressure Study, Society of Actuaries) Age 35 Age 45 Age 55 % Surviving, End of % Surviving, End of ‘7 Surviving, End of 5 yr. 10 yr. 15 yr. 20 yr. 5 yr. 10 yr. 15 yr. 20 yr. 5 yr. 10 yr. 15 yr. 20 vr. Standard Risks 98.6 96.6 93.5 89.0 96.8 92.1 85.9 77.5 93.3 84.] 71.8 56.0 Risks with Blood Pressure Reading of Men without Known Minor Impairments 132/85 98.4 95.9 92.2 86.9 96.3 91.0 84.0 74.6 92.3 82.0 68.3 51.2 132/90 98.0 94.9 90 3 83.9 95.8 89.9 82.1 71.8 91.3 79.9 64.9 46.8 142/85 97.9 94.8 90.0 83.4 95.3 88.8 80.2 69 1 90.3 77.8 61.7 42.8 142/90 97.5 93.8 88 2 80.6 94.7 87.3 77.8 65.6 89.1 75.1 57.6 37.9 142/95 97.0 92.5 85.8 76.8 93.9 85.6 74.9 61.5 87.5 71.8 52.9 32.6 152/85 97.4 93.6 87.9 80.1 94.2 86.3 76.0 63.1 88 1 73.1 54.7 34.6 152/90 97.0 92.5 85.8 76.8 93.6 84.9 73.7 59.9 86.9 70.6 51.1 30.6 152/95 96.3 90.9 63.0 72.4 92.8 83.1 70 9 56.1 85.3 67.5 46.9 26.3 162/90 __ __ __ __ 92.5 82.4 69 8 54.7 84.7 66.3 45.3 24.7 162/100 __ __ __ __ 90. 5 78. 1 63 1 46 1 80.9 59.0 36. 1 16.4 Risks with Blood Pressure Reading of Men with and without Known Minor Impairments 132/85 98.2 95.6 91.6 85.9 96 1 90.6 83.3 73.7 92.0 81.3 67.1 49.7 132/90 97.7 94.3 89.1 82.0 95 7 89.5 81.5 70.9 91.0 79.2 63.8 45.4 142/85 97.7 94.3 89.1 82.0 95.2 88.4 79.6 68.2 90.0 77.1 60.6 41.5 142/90 97.2 93 0 86.7 78.2 94.6 87.0 77.2 64.7 83.8 74.4 56.7 36.8 142/95 96.6 91 7 84.4 74.6 93 8 85.2 74.3 60.7 87.2 71.3 52.0 31.6 152/85 97.2 93.0 86.7 78.2 93.9 85 6 74.9 61.5 87.5 71.8 52.9 32.6 1.52/90 96.6 91.7 84.4 74.6 93.3 84.1 72.6 58.3 86.3 69.3 49.4 28.8 152/95 96.0 90.1 81.6 70.3 92.5 82.4 69.8 54.7 84.7 66.3 45.3 24.7 162/90 _ __ __ _ 92. 1 81.4 68.2 52.5 83.8 64.6 43.0 22.5 162/100 _ __ _ _ 90. 5 78. 1 63. 1 46. 1 80. 9 59. 0 36. 1 16.4 Similar findings have been recorded by the prospective epidemiological re— search studies carried out in various parts of the United States over the last 20 years. Figure 3 presents the combined findings of five of these investigations working together in the national cooperative Pooling Project — the Albany civil servant, Chicago Peoples Gas Company, Chicago Western Electric Company, Framingham community and Minneapolis—St. Paul business and professional men's studies . I might say parenthetically here — and I'm sure you‘ll agree that it is not a gratuitous statement — that most of the studies being cited here were financed by the National Heart and Lung Institute. This is one such, a joint project sponsored by the Institute and the American Heart Association. These data in Figure 3 deal with 7, 581 white men age 30—59 at first examination. After exclusion of men with definite coronary heart, they were classified based on their 17 3:? moon ""57 ““9“ sunneu DEATH zoo- conomny EVENT ‘88 ISO ‘ 100— 46 so— 48 .:.:. [3 I1 0 _ .:.:. .o'o.o.1 % @ outsrouc 7s- 95. 95- 7s— 35- 95 manna ‘75 s4 94 .04 '°" ‘75 s4 94 :04 '°“ yffififis 70 no :86 39 so l6 4: so 29 23 5%,?5'5: 1.27: 2.752 2:25 940 493 L27: 2,752 2:25 940 493 Pomunou A 9/70 Figure 3a. Diastolic blood pressure level at entry and ten year incidence and mortality rates — 7, 594 white males age 30—59 at entry (Pooling Project) we PE I,OOO l$8 ISO ALL CHI) DEATHS STROKE DEATHS ALL DEATHS w- IOO- so - o 3 4 4‘ 9 ..- o— _m_ImL ° DIASTOLIC 75- 85- 95- 7s— 35- 95 5- ss- 95- PRESSURE ‘75 94 94 m4 “’5’ ‘75 s4 94 m4 “’5’ ‘75 34 4.04109 39395:” as 66 95 39 44 o u u 5 6 73 I65 IBI as 94 ‘ “g“,‘fg: mm 2,752 2,125 940 493 mm 2,752 ms 940 493 mu 2.152 2,125 940 «3 POPULATION A 3”" Figure 3b. Diastolic blood pressure level at entry and ten year mortality rates — 7, 594 white males age 30—59 at entry (Pooling Project) 18 diastolic blood pressure level at this single point in time. Levels in the range 95-104 mm. Hg were recorded for 940 of these men (12.4%); another 493 (6. 5%) had levels of 105 mm. Hg or greater. Note that mortality over the next ten years from heart attack, including sudden death, was twice as high in the group with so—called "mild" hyperten— sion — diastolic levels of 95-104 mm. Hg — compared to those with normal diastolic pressures. And the increase in risk of coronary death, including sudden death, was more than threefold for the group of 493 men with pressures of 105 mm. Hg and greater. For the most straightforward and crucial index, death from all causes, the 10—year rate was 60 percent higher for men with diastolic pressures 95—104 mm. Hg, compared to normotens ives, and 200 percent higher for those with hypertension in the range 105 mm. Hg and greater. Note also the 60 percent greater mortality rate from all causes even for the men with diastolic pressures of 85—94 mm. Hg. The data from the Pooling Project also demonstrate one other very important point: When hypertension coexists with other major risk factors — e.g. , cigarette smoking, hypercholesterolemia — risks are additive (Figure 4). Thus, men origi- nally age 30—59 with hypertension as the only risk factor experienced twice as high a death rate over the next ten years as men with no risk factors . But when hypertension coexisted with cigarette smoking or hypercholesterolemia (any one only of these two) risk of dying was more than trebled. And when hypertension was present along with both these other factors, the death rate was five times higher. These data practically speak for themselves, in terms of their implications for public health and medical practice . Similar data are available indicating that a single blood pressure recorded in a routine school examination of college entrants — young men in their late teens — is already very meaningful prognostically (Figure 5). Even that early in life, slight blood pressure elevation identifies people at greater risk. These are data from a study done by Dr. Ralph Paffenbarger, of Penn and Harvard students of 20, 30, 40 or more years ago. He went to their records to pick up data from their college entrance physical examinations. He then traced these people 20, 30, 40 or more years later, 19 FIRST MAJOR CORONARY RATE EVENT . , PER LOOO 7 L249 a: NONE 3,320 m ONE ONLy l50— 2.!78 E TWO ONLY 595 [11] ALL THREE IOO— SUDDEN DEATH 8 50— 4 42 2° 30 E3}. 7 '3 0— ..;."° [2.5—1.1 NUMBER OF Nofle ONE TWO ALL NONE. ONE TWO ALL RISK FACTORS ONLY ONLY THREE ONLY ONLV THREE 39355“ 28 m use 82 e 49 66 26 CUTTING POINTS: SERUM CHOLESTEROL a 250 mEtrfil; mfouc BLOOD PREssuRE2 90 mm. Hg; ANY usE OFCIGARETTEs AT ; POPULATION A. 8/7 0 Figure 4a. Hypercholesterolemia, hypertension, cigarette smoking and ten year incidence and mortality rates — 7, 594 white males age 30—59 at entry (Pooling Project) RATE 1.249 E: NONE PER I,OOO 3,320 ONE ONLY TOTAL MORTALITY 2,I78 a Two ONLY I47 '50— 595 um ALL THREE ALL CHD DEATHS [00* 89. 50— 23 30 I3 ;:;:;:-: NUMBEROO; ONE Two ALL ONE Two ALL RISK FACTORSNONE ONLY ONLY THREE “WE ONLY ONLy THREE Ngcgfitgoe ,7 9, .02 41 44 209 226 85 CUTTING Palms: SERuM CHOLESTEROL 2250 m ./dl.- DIASTOLIC BLOOD PRESSURE . 2 90mm. Hg; ANY use OF- CngAREfTES AT ENTRY; POPULATION A 8/70 Figure 4b. Hypercholesterolemia, hypertension, cigarette smoking and ten year mortality rates —- 7, 594 white males age 30-59 at entry (Pooling Project) 20 determined who was currently dead and who alive, and the causes of death, and find- ings in the college examinations were related to mortality. Systolic pressure at col- lege entry is one of the variables, and — as evident from Figure 4 — it was evaluated in a simple way, whether 130 and above, or under 130 mm. Hg. Consider the limita— tions of this set of data — a single measurement, time of day unknown, relation to meals unknown, relation to smoking unknown, examiner unknown, position unknown (lying, standing or sitting) — a motley collection of one—time measurements, unstand— ardized. Yet the teen-age young men with levels of 130 and above had a 1.6 times higher mortality from coronary disease over the next decades, compared to those who were under 130, a 60 percent higher mortality. 2 >- 3 ‘9 b > E .2 2 MORTALITY g g g‘ f. .. RATIOS a 5 1 5 .. g x ~67 2 a :3 1. 2' 2 .9 — m n f- 3 '6 E T: 3. g E E .2 5 '5 g 5 0.7 '- -= - 'z _ PREVALENCE g '3 '3 .3 1? a :5 g g a g m CONTROLS .z .5 45‘ 2 :3 < z z m .3 None i161614131.3121s16l13 Smoking 10+ cigotettes/doy 15 2.1 1 9 1 8 1 9 2.5 1 8 3 8 1 8 Systolic a? 130+ mm Hg 27 4 g "l 2.3 1.7 1.8 1.4 1.5 1.9 2.1 Height/ Vaweight: 12.8 or less 25 4 7 1.6 1.6 2.0 1.5 2.0 2.0 Body height <68 inches 24 3 6 10 2.1 1.9 1.4 1.5 1.4 A parent dead 16 3 4 4 4 2.0 1.5 2.6 1.4 Without siblings 14 2 4 3 3 2 1.3 1.5 1.4 No varsity athletics 84 13 24 20 22 13 12 1.9 1.4 Emotional index 21 5 7 6 s 3 4 17 = 1.4 Scarlet 1m. 16 2 4 3 4 3 3 13 s Figure 5. Estimated mortality ratios (coronary heart disease) and prevalence ratios for specified factors assessed during ’college years 21 The data in Figure 5 also permit another look at the combined effect on mor— tality of elevated blood pressure and cigarette smoking. Like elevated blood pressure, smoking alone was associated with a 60 percent increase in risk. College entrants with a systolic blood pressure of 130 or above, and smoking ten or more cigarettes a day, experienced a 110 percent increase in risk of coronary death. The effects of the two risk factors are additive. The hypertensive who smokes cigarettes is at greater risk than the hypertensive who does not. The implications are self—evident and need to be acted on: Mass public educa- tion should proceed vigorously not only among adults, but also among our youth — along with detection. Efforts along these lines have in fact been undertaken by the Chicago Heart Association both in industry and in high schools (college is really not the earliest point one can use), to find those really stigmatized by blood pressure ele- vation, as well as cigarette smoking, gross obesity, hypercholesterolemia. And, of course, family history of premature disease and early death from adult cardiovascular disease — hypertensive and/or atherosclerotic — also has predictive significance and can be detected early. And the index case can and should lead to investigation of the whole family . When the person with elevated blood pressure also has signs of hypertensive heart disease, then risks of morbidity and mortality are especially high. Our findings in the Peoples Gas Company study are typical in this regard (Table 6). Note that for the 128 men with hypertensive heart disease, definite or suspect, mortality from all causes over 12 years of follow-up was almost five times as high as for the group of 208 men at lowest risk, with most of the excess deaths due to cardiovascular causes. Note also that in the cohort of middle—aged employed men, over 90 percent white, and free at entry of evidence of definite coronary disease, 128 of 275 hypertensives — 46. 5 percent — had evidence of hypertensive heart disease. As summarized earlier, this proportion is even higher in the general population, white and‘black, especially the latter. To repeat, National Health Examination Survey data indicate that in 1960-62 there were about 12, 000, 000 white American adults age 18 to ‘79 with hypertensive 22 heart disease, definite or suspect and 3, 000, 000 blacks — 15, 000, 000 altogether (Table 4). These numbers are undoubtedly greater today — a huge pool of people with markedly increased risk of mortality, including premature mortality (e.g. , before A age 65). Table 6. Hypertension, hypertensive heart disease and risk of death, cohort of 1,465 men age 40-59 in 1958 (Peoples Gas Co. Study, 1958—70) 1958 Findings No. of 12—year Age-Adjusted Mortality Rate per 1, 000 Men All All Sudden Myocardial Stroke Causes CVR Death Infarction No Organ System Abnormalities, None of 3 Risk Factors 208 70 8 0 8 0 No Organ System Abnormalities, Hypertensive 147 156 53 22 30 12 Suspect Hypertensive Heart Disease 53 268 159 57 117 21 Definite Hypertensive Heart Disease 75 385 309 142 158 99 Nor is excess mortality the only problem. As data from the Social Security Administration clearly Show, a sizable amount of disability in the labor force — at a great economic cost to the individuals involved, to society, to government —— is attrib— utable to hypertensive disease (Table 7). Overall, of the 330, 783 worker disability allowances in 1968 — the year of latest record — 24 percent were due to diseases of the circulatory system, with arteriosclerotic heart disease at the top of the list for each of the four major sex-race groups. True, hypertensive heart disease p£r_S_e appears among the top disability causes for blacks only, and not for whites. But these statistics reflect the impact of hypertensive disease in only a partial, incomplete way. Thus, the hypertensive given a disability allowance because of a severe heart attack is not counted under the hypertensive heart category, but under the arteriosclerotic heart category. And — conservatively — at least one-third of the coronary cases have hyper- tension as major contributing cause of their disabling illness, and this is also true for 23 an even higher percent of persons disabled by stroke. Overall, therefore, hypertensive disease and its complications ranks at the top of the list as a producer of disability for all of the major sex—race groups in the labor force —— taking a disproportionate toll among blacks, as expected, in view of their high prevalence rates for hypertensive disease in general and hypertensive heart disease in particular. 1 Table 7. Social Security Disability Allowances, 1968, leading causes by race and sex White Male Black Male Other Male All Causes 212, 061 All Causes 31, 663 All Causes 2, 718 Diseases ofthe Circulatory System 53,486 Diseases of the Circulatory alstem 7,891 Diseases of the Circulatory System 459 Arteriosclerotic Heart 38, 073 Arteriosclerotic Heart 3,255 Arteriosclcrotic Heart 271 Emphysema 13, 588 Schizophrenic Disorders 2, 535 Schizophrenic Disorders 255 Schizophrenic Disorders 12,292 Hypertensive Heart 2, 088 Osteo—Arthritis 138 Osteo-Arthritis 7,261 Pulmonary Tuberculosis 2,002 Pulmonary Tuberculosis 128 Displ. Intervertebral Disc 6,854 Cerebral Hemorrhage 1,566 Displ. Intervertebral Disc. 110 Cerebral Hemorrhage 5. 976 Osteo-Arthritis 1, 182 Diabetes Mellitus 93 White Female Black Female Other Female All Causes 71,472 All Causes 12,291 All Causes 578 Diseases of the Circulatory System 15,001 Diseases of the Circulatory System 3,989 Diseases of the Circulatory System 80 Arteriosclerotic Heart 8.368 Arteriosclerotic Heart 1,472 Schizophrenic Disorders 41 Schizophrenic Disorders 4, 591 Hypertensive Heart 1, 358 Osteo—Arthritis 39 Osteo-Arthritls 3,815 Schizophrenic Disorders 810 Arteriosclerotic Heart 34 Rheumatoid Arthritis 3,420 Osteo-Arthrltis 688 Cerebral Hemorrhage 27 Malignant Breast Neoplasm 2, 340 Diabetes Mellitus 646 Diabetes Mellitus 25 Displ. Intervertebral Disc. 1, 971 Rheumatoid Arthritis 422 Paralysis Agitans 24 Finally, to round out this account of the impact of hypertensive disease on health, the overall vital statistics data on mortality from hypertensive disease merit citation (Figure 6). In brief, the patterns of mortality parallel those for prevalence, as shown in the National Health Examination Survey data. For all four major sex—race groups, mortality rates rise with age. At all ages (this is true up to age 85) the rates for non—whites, i.e. , blacks, are much higher than for whites — for males age 25—44, 14.8 vs. 1.0; for females of this age, 12.3 vs. 0.8, rates 15 times as high. At ages 45-64, the rates for blacks are 6— and 7—times as high as for whites, for men and women respectively. Mortality rates for cerebrovascular disease’show very similar patterns, reflecting the fact that hypertension is the single most important risk factor for strokes, both atherothrombotic (occlusive) and hemorrhagic. 24 200 A9065&Over 167.0 161.6 150 100 50 White White Non- Non- White White Non- Non- White White Non- Non- Male Female White White Male Female White White Male Female White White Male Female Male Female Male Female Source: National Center for Health Statistics. vs. Public Health Service. DHEW Figure 6. Hypertensive disease mortality rates by age, sex and race, United States: 1969 (per 100, 000 population) While these statistics give a qualitatively valid insight into the impact of hyper— tensive disease on mortality, they are quantitatively false and misleading, i.e. , they underestimate badly -— for reasons already mentioned in discussing the disability statistics . This is, for a great many people with high blood pressure who die from cardiovascular causes — as a result, at least in part, of their hypertensive disease — the cause of death coding procedures result in their being listed under an arterioscle- rotic heart disease, or a cerebrovascular disease category, and not under a hyperten— sive disease category. The coronary patient who dies of a myocardial infarct, even if ”previous hypertension" is written on the death certificate, is coded as a coronary death, and the same for a person who dies of cerebral hemorrhage or cerebral throm— bosis, who is known to be a hypertensive. Even if the doctor writes "hypertension" as a second cause on the death certificate — and often he does not -— the coding is to the specified entity, so the death rate data markedly underestimate the hypertensive com— ponent. As already noted, hypertension is present as a key contributing cause for at 25 least a third of premature heart attack deaths, and an even higher proportion of pre- mature stroke deaths . The data in Figure 6 are for 1969, the year of latest record. Statistics are also available by age—sex—race for the trend of mortality rates for hypertensive disease for the period 1940 to 1960 (Table 8 and Figure 7). The trend for white men and women was steadily downward throughout this period, with a steeper rate of decline beginning early in the 19508. Maximum decreases were for the 35 to 44 age group, 68 and 84 percent for white men and white women respectively. At all ages up to 65, the declines in rate were considerably greater for women than for men. Comparison of the rates for 1969, as presented in Figure 6, makes clear that this downward trend continued during the 1960s. Table 8. Percentage decrease in death rates for hypertensive disease, 1940 to 1960, by age, color and sex: United States (ICD Codes 440-447, 7th Revision) Ago White Nonwhite Male Female Male Female All ages, age-adjusted 59. 7 62. 8 37. 9 40. 6 25-34 67.7 81.2 33.3 48.3 35-44 68.3 83 9 34.5 55.2 45-54 65.3 75.9 45.7 53.3 55-64 61.8 69.4 35.0 37.4 65-74 60.7 63.4 32.7 33.8 75-84 57.4 56.3 44.5 27.5 85 8: Over 49.6 45.3 30.2 25. 1 The long—term decline in hypertensive disease mortality rates for whites had only a limited counterpart for nonwhites, i.e. , for blacks. As can be seen in Figure 7, their rates in 1940 were grossly higher than those for whites, ranging from-about seven times as high at ages 25 to 34 to three times as high at age 55 to 64. With this mark- edly poorer relative position of nonwhites at the onset in 1940, declines in rates were slight or nil for the decade 1940 to 1950, in conspicuous contrast to the marked de— creases for whites. For the decade 1950 to 1960, rates for nonwhites fell substantially, 26 89. 3 $3 £33m 8:5 38m can .830 .9?» NE 3.8ch @333393 “0m mmfimh mason . N. magma O... Ono. O... 0:. 30. 0’.- q___:____:_____:_ ________::_____. I l u l l n F l w T I c I I. D I I. 0 I I o I. I. c a. .3: vnnnu l O. V. \i. . ‘ . . f \l‘ .5: 3.3 .'l l.‘.\ (l. I.) ./ . (.1. T .I..\ .n\ l l 8 l 8 3-- I I 00 . I I 0' {I II: to: «v.3 ' I v: \I I 00 I 0|qu \\ “I: I. on a III to: v'bn IIIII\|I Ill I as: ‘o o l 8 I 3. o- IIII‘ 0‘ IIIII . I. 00. 8 7‘ I/ o to.» Quit I I 521...? lies I I/‘l I gall \ 08 /\.‘(\\I’.\ l l .I I/ / 2:: 00.00 I\ a...» Vanna I I ‘l I I I’ll‘l‘III,” 8' IIII'l‘ )l 8' I. .I. :3. 1.3 l I a... {.3 l l l.‘ l 80 ./.I. .\./.II.. 8. . /.'.\.\:.I.|..l III... I.‘ :SHNQ: l 8. I113! 23. 3.2. I 8. 4 #553); .. a: $.11... 3555‘“. §._ 51.35 3.3.15.0.» 80.. ((l . .5... .35 33 lo.- n. a. ...:........ +5.15%. I E .25 u... :8. no I. I.OOQN OOQN 8Q. 08; u4<1uu utxizoz u4<1 utt’zoz NOILI'IndOd ooo'oou an aura . an! . 03. Eli: .2: .2. II 2 # .l :9: vnéu ‘I.I.\.I I . ’- ’65. o Ii. 0 ) OI I I I . IN I ¢ Iw I. o: l u ' (luv to: '06» ; I O. ' lllllll II; I// ION /‘ Boo- on.n¢ / I o. ' .r// l I, I .3: 3.3 l 8. I‘ll I. l /./. I com /.I . , . :8 Ins I.II:I.|I. I l 8. y! 1 8o ..... l :3...i............:.: 3.2. L 8. 135.3311!“ 08.. g 1 . o8.“ uJ< 1 mm H.513 ‘l.l . I I\.I. 2:» vnéu .1. u 0.! . o! to.» vv.nn llllll 0! IIIIO\IIJ / A 18 {DIEM 2...: l o. V I on [I l / J o. ’I’ c... 3.3 8. 'II'I I. _ T /.II. I oou /./.I”.|.P..l.3 fl /.|I. . I 8. fl... _ _. ooqo m4<§ H.213 Mouv'med ooo'oo- ~34 nut 27 but at all ages up to 85 the declines were relatively not as great as those for whites, although the absolute decreases were much larger at each age. As a result of these trends, the relative position of nonwhites vis-a—vis whites worsened conspicuously from 1940 to 1960. For the age groups 25 to 64, the ratio of nonwhite—to-white rates, in the range of 3.0 to 7. 5 in 1940, virtually doubled or trebled by 1960, so that the range became 5.0 to 20. 7 (Table 9). Table 9. Color ratios (NW/W) of death rates for hypertensive disease, by sex and age: United States, 1940, 1950 and 1960 (ICD Codes 440-447, 7th Revision) Age Male Female 1960 1950 1940 1960 1950 '1940 All ages, age—adjusted 3.6 2.8 2.3 3.6 2.9 2.2 25—34 12.2 8.4 5.9 20.7 10.8 7.5 35—44 13.7 7.7 6.6 18.2 10.0 6.6 45-54 7.5 5.3 4.8 10.0 6.7 5.2 55—64 5.0 3.7 3.0 6.7 4.5 3.3 65—74 3.3 2.5 1.9 3.2 2.5 1.7 75—84 1.7 1.5 1.3 1.7 1.2 1.0 85 & Over 1.4 1.2 1.0 1.0 1.0 0.7 Nonwhite females fared worse than nonwhite males in this regard, even though their mortality rates decreased more. The highest ratio of nonwhite to white rates in 1960, 20. 7, was recorded for females age 25 to 34. The nonwhite to white ratios for 1969 were similar to those for 1960, as is evident from Figure 6. Considerable evidence is available indicating that the observed decline in mor— tality rates for hypertensive disease was real. Its causes — and the reasons for the lesser downward trend for males than for females, and for nonwhites than for whites — remain obscure, not unexpectedly, since most persons (90% or more) with elevated blood pressure in the United States have primary (essential) hypertension, i.e. , hyper— tension of unknown etiology. In the absence of knowledge of causation, explanations for the downward trend are speculative and hypothetical. 28 Introduction of effective pharmacologic agents for the lowering of blood pressure has been implicated as a possible factor responsible for the decline. However, these drugs cannot account for the sizable 1940 to 1950 downward trend exhibited by white males and white females, since modern antihypertensive medication dates from 1950. It is more likely that a secular trend has occurred, largely independent of the effects of the new antihypertensive drugs. This hypothesis is supported by the findings of recent population surveys (see below) showing that a large proportion of persons with hypertension are undetected and undiagnosed, that a large proportion of persons with known hypertension are not on any treatment, and that a large proportion of known hypertensives under treatment continue to have elevated blood pressures, so that only a small minority of persons with hypertension are actually receiving effective long— term therapy. Therefore it is a moot question whether the limited application of modern treatment is sufficient in scope and impact to account even partially for the observed downward trend in hypertensive disease mortality rates since 1950. Correlates of hypertensive disease: Even though most persons with elevated blood pressure have hypertension of unknown cause, some information is available on factors related to its occurrence, in addition to the age—sex-race patterns. It is worthwhile briefly citing particularly those that have practical significance, in terms of the national effort to enhance public under- standing and to control the disease. First of all, risk of developing hypertension is related to family history (Figure 8). Those with a family history of this disease are more likely to be hypertensive than those without. The comparative prevalence rates particularly for frankly elevated blood pressure, diastolic 100 or greater, for populations stratified by family history — negative or positive —— yield clear evidence of a familial tendency. This has been shown over and over again. If both parents are involved, the risks are especially great. 29 PREVALENCE RATE PER LOGO MEN 500— $33 FAMILY maTORY NEWIVE 429 429 1,194 MEN 400— 7/; FAMILY HISTORY Posrnvs 250 MEN 300— 200— IOO— 58 47 7 l7 7/ o % w/fl <70 70-79 80-89 90 MO OR) Figure 8. Family history and diastolic blood pressure distribution, Peoples Gas Company study, men age 40—59, 1958 prevalence data This is not only potentially meaningful in terms of the unsolved problem of possible mechanisms; it is also important in terms of ability to find hypertensive persons or hypertension-prone persons early in life and do something for them. If family history is associated with increase in risk, obviously one should target people positive in this regard — in mass public health work, in practicing physicians' offices, in efforts by health departments, schools, factories, insurance companies, the mili- tary. Once such persons are detected, advice should be given them on possible pro— phylactic approaches (especially safe nutritional-hygienic ones), and they should be seen regularly by their sources of medical care. There also is no doubt that ”spikes" of blood pressure early in life are prog- nostically significant (Figure 9). These are data from chart records on employees of the Peoples Gas Company in Chicago, a single blood pressure value for each man, from his pre—employment physical examination —- when he first began to work there 30 as a youth or young adult, for men who then remained with the company 20 years or longer. relate to risk of elevation in middle age (20—plus years later), of hypertensive- heart disease ? Clearly, those who nosis of hypertension clinically, This set of data deals with the question: How does such a young adult reading to risk of having a diag- "spiked" in youth are higher on every one of those criteria. 392 3-: FIRST DIASTOLIC 278 m FIRsT DIASTOLIC ‘ 33 fl FIRST DIASTOLIC 40° ————‘gg—o 6| ms: FIRST DIASTOLIC PRESSURE < so mm Hg Pnessuer: so -84 mm Hg PRESSURE 85 '89 mm Hg PRESSIARE 90 AND~> mm Hg 360 PREVALENCE RATE PER LOOO MEN AMIDDLE AGE MIDDLE AGE DIASTOLIC PRESSURE DIASTOLIC Passsuna 90 OR > 95 OR > l O O .0 v 0 .0 .0 v v .0 .0 'o'o'o'o'o o o 0.0.. O .0 O 50.... 5. . 5.0.9' .o a 335:1 .. . 3:. t - ° . DIAGNO$|5 OF DIAGNOSIS OF HYPERTENSIVE HYPERTENSION IN HEART DISEASE IN MIDDLE AGE MIDDLE AGE Figure 9. Young adult first blood pressure and development in middle age of hypertensive disease — 20 year follow—up data on 764 men age 40- 59 (Chicago utility company study, 1958—1959) Similar data are available from the Home Office of the Metropolitan Life Insur- ance Company, where t he labor force has been followed for years, and Ralph Paffen— barger‘s data on college entrants have like implications: Teen-agers and young adults who "spike" — in high school or college, pre—employment or Armed Forces physicals — are not people to be ignored, in terms of the disease . 31 significance of such "spikes" for future Obviously, not every "spiker" becomes a frank hypertensive, so one should evaluate judiciously. The essential point is that risk is increased, and therefore such people must be kept under surveillance, and must be given to understand why, must be advised nutritionally and hygienically to minimize risk insofar as possible now, and if and when necessary put on modern pharmacologic therapy as soon as possible should the need arise therefor. To my knowledge, at present there are no mechanisms for the use of Armed Forces examination data, school examination data, factory examination data, insurance examination data, for such preventive medicine purposes. That kind of problem — and the matters of public education, professional educa- tion, development of such new services — need concerted long—term attention. Hope— fully, that will be one result of this National Conference. Figure 10 illustrates another simple fact about hypertension — intriguingly simple, but in terms of mechanism a mystery: The relationship between relative weight and risk of hypertension. That is, fat people get more high blood pressure than people who are not obese. This has been shown in a hundred and one ways, with a hundred and one sets of data. This — and Figure 11 — are just two of many examples that might be presented here on this question. In Figure 10, from our Peoples Gas Company study, relative weight is based on the Framingham standard. The three groups really represent not obese or only slightly obese, "moderately" obese, and markedly obese. Illustrated are the prevalence of hypertension per thousand at first examination, and then the subsequent development over the next four years of new hypertension; also, the prevalence of hypertensive heart disease at first examination, and the incidence of new hypertensive heart disease over the next four years. Figure 11 presents data from a more sophisticated analysis, in one respect, i.e. , not only relative weight at one time (in this case, in young adulthood), but also weight gain over the next 20—plus years — slight, moderate or marked. The higher the relative weight initially, the greater the tendency to elevated blood pressure in middle age. And — both for those lean in youth, and overweight in youth — the greater 32 the gain in weight from young adulthood to middle age, the greater the tendency to high blood pressure: PREVALENCI 0F HYPBRTEW INCIDENCE OF WW 2|4 mm OF W HEART DISEASE ”7 HOME OF HYPERTENSIVE HEART DISEASE 9 'l'1'23 m‘l 43 59 , .‘ . l . . - . RELATIVE WEIGHT RELATIVE WEIGHT RELATIVE WEIGHT RELATIVE WEIGHT ALL uuoee IOO uaAuo ALL woes: I00 “3 AND ALL UNDER I00 us AND ALL UNDER I00 "3M0 IOO To “2 OVER loo 0 M2. OVER I00 To "2 OVER loo TO “2 OVER 756 335 256 I63 594 292 I99 I03 756 335 7.58 I63 705 322 259 I44 Figure 10. Weight and hypertension, hypertensive heart disease — 756 men aged 50—59, January 1, 1954 - December 21, 1957 Every analysis of this relationship has yielded the same sort of data in many parts of the world. There are also data to show that if fat people reduce, their blood pressures go down — mechanism unknown. There are some data in a recent issue of the American Journal of Clinical Nutrition suggesting that- when fat people reduce their salt balance changes, i.e. , they lose body salt (so-called occult edema), and it is the salt balance that is involved in the relationship between obesity and hypertension. But that is not supported by much data, and it certainly needs more documentation and further work. 33 500 500 —-- mu, 7 — , 3691* WEIGHT SLOPE =NEGAT|VE To + 0-4 m WEIGHT SLOPE: 0.5 To L4 400 m WEIGHT SLOPE: I.5 OR > 300 262 253 200 PREVALENCE RM' E PER LOGO MEN I78 I00 - $7, FIRST WEIGHT/ FIRST WEIGHT/ FEs—T WEIGHT/ FIRST WEIGHT/ DESIRABLE WEIGHT DE5IRABLE WEIGHT DESIRABLE WEIGHT DESIRABLE WEIGHT < |.05 LOB-H4 < LOS l.05—i.l4 AGE 50 DIASTOLIC PRESSMRE 90 OR > AGE 50 DIASTOLIC PRESSURE 95 OR 7 Figure 11. Young adult first weight, 20—year weight slope, and development of hypertensive disease in middle age — 20—year follow—up data on 746 men age 40—59 (Chicago utility company study, 1958-59) Be that as it may, there is a clear relation between obesity and hypertension, and it seems reasonable to suggest — particularly for such high—risk people as those with a positive family history, those "spiking" in youth — that one possibly helpful hygienic measure is to avoid obesity, or correct it if already present, and use salt in moderation, another possibility, although the jigsaw puzzle about dietary salt and hypertension is missing so many pieces that medical research cannot as yet make out the picture among the few pieces delineated. Another hygienic measure, of course, flows from the fact that cigarette smok- ing adds to the risk of the hypertensive (of. Figures 4 and 5 above). The hypertensive who smokes is at much greater risk than the one who does not. Therefore/1t is wise to advise people with a positive family history and/or "spiking" in youth — as well as those with established hypertension — that they would be better off not to smoke cigarettes . 34 Similarly, such people should be advised about the added risks associated with hypercholesterolemia, and the nutritional prevention and correction of this trait (chiefly by control of dietary saturated fat, cholesterol and calorie intake). In all likelihood, hyperglycemia also adds to risk for the hypertensive individual — yet another reason to stress prevention and correction of obesity, since fat people are more prone to carbohydrate intolerance. Effectiveness of antihypertens ive medication: One of the major achievements of the past 20 years is the development of drugs for the treatment of hypertension, and the demonstration of their optimal usage (often, in combination) and their efficacy in preventing morbidity. Many of my generation painfully remember the situation before 1950, when in desperation we gave hypertensive people doses of barbiturates that made them somno— lent throughout the day, yet their blood pressures remained high. We have seen the development of several types of antihypertensive drugs, and the painstaking research — under the leadership of people like Dr. Edward Freis — to elucidate the maximum benefit to risk ratios with judicious combinations of these drugs that — given singly in large amounts — are very troublesome in terms of side and toxic effects (e.g. , hydral- I azine, which in large doses often produces complications like lupus; reserpine, which in large doses often produces complications like depression and suicidal tendencies). Thanks to such research, it is now possible to prescribe proper combinations of anti— hypertensive drugs with lower dosages of each, and thereby achieve a favorable ratio of benefit to risk. That kind of research is viewed by some as piddling, mediocre, not basic, second rate, boring, lowbrow and some people look down their nose at it as very journeyman research. But without that kind of exquisitely neat research, we would be in no position to talk about the large—scale control of this disease. The kind of therapeutic effect one can get on the distribution of hypertensive pressures is illustrated in Figures 12 and 13, from the Veterans Administration 35 Cooperative Study. As is evident, compared to baseline levels, as many men were higher as lower when given placebo, i.e. , no reduction in pressure occurred. In fact, there was a tendency for the blood pressure to rise on placebo, even though patients were withdrawn if they rose too much. I I I I I I I [ ' ' ' ' 1 ' ‘ 50 7, 1 so _ PLACan ' Pucmo 0— _ m ... ao- _ an ~ _ DECREASE INCREASE menus: INCRUSE E .. _ m s a of ~ ’3 - 8 a. 5 25 3 E J :‘E ‘ 2;: ’°” “ 2!! “- ACTIVE DRUGS ' ‘°' Acnvt onucs - 30 - 30- _ zo[ - zo~ _ IO- - )o— _ 0 v 0 v -76 -w —u -za >52 0 «2 423 '76 '60 44 ~23 -|Z o «2 .23 CHANGE IN SVSFOUC IlOOD PRESSURE - mm M; CHANGE IN DIASYOUC 81000 PRESSURE ' mm Hg Figure 12. Changes in systolic (left) and diastolic blood pressure (right) after four months of treatment in 57 patients given placebos (above) and 68 patients treated with hydrochlorothiazide plus reserpine plus hydralazine (below); men with average diastolic pressure at entry in the range 115—129 mm. Hg The effect of the active combination is clear cut, an average reduction of about 30 systolic, and about 16 mm. Hg diastolic in these men with average diastolic pres— sures at entry in the range 90 to 114 (Figure 13), and even greater average declines for men with severe hypertension (average diastolic pressures of 115—129 mm. Hg at entry) (Figure 12). These decreases were accomplished using the combination of thiazide, reserpine and hydralazine. This excellent effect on blood pressure deserves special emphasis in view of the extensive evidence indicating that of the small proportion of hypertensives under 36 care and on medication, the majority are being inadequately treated (see below) in terms of effects on blood pressure, compared with the ability markedly to lower and normalize blood pressure with proper use of drug combinations . O " M6805 oceans: ’5 INCREASE I I o - Acnvt muss PER CEO" Of PAIIENTS 1 ‘6‘ ~48 '3? 'l6 0 ‘lb ‘32 CMNG! IN SVSYGJC HOOD PRESSURE-mung ‘48 PER CENT 0‘ FAHENYS ..l X l MCEIO KCREASE "CHASE //////// ,,,,, ACTIVE DRUGS Y . l I 48 ~32 ~l6 0 ‘16 ’32 MI CMNGI IN’ DIASYQIC ILOOD WESSURE - mm; Figure 13. Changes in systolic (left) and diastolic (right) blood pressure in control group of patients given placebos and experimental group of patients treated with hydrochlorothiazide plus reserpine plus hydralazine (active drugs); men with average diastolic pressure at entry in the range of 90-114 mm. Hg (Veterans Administration Cooperative Study on Anti- hypertensive Agents) Table 10 and Figure 14 illustrate from the VA study what good therapy can do in terms of morbidity and mortality. Two sets of end points are presented — terminating morbid events, and all morbid events . The data in Table 10 dramatically demonstrate the efficacy of active therapy for men with severe hypertension — one vs. twenty—one terminating morbid events, two vs. twenty-seven total events . With this highly signifi- cant positive result, it was ethically necessary to transfer placebo patients on to active medication, hence the trial was properly stopped long before the originally planned five years . 37 Table 10. Effects of treatment on morbidity and mortality in hypertension -— male patients with diastolic blood pressures averaging 115-129 mm. Hg at entry (Veterans Administration Cooperative Study on Antihypertensive Agents) Number of events . Hydrochlorothiazide + TYPe 0f Event Placebo reserpine + hydralazine 70 men 73 men Deaths 4 0 Class A events fl 9 Subtotal 14 0 Other treatment failures _7 _1_ Total terminating events 21 1 Class B events (nonterminating) j 1 Total 27 2 Average period of observation: 15. 7 months for the placebo group, 20. 7 months of the active-drug group. / Of the four deaths, two were attributed to dissecting aneurysm, one to ruptured abdominal aortic aneurysm and one was a sudden death. Class A (terminating) morbid events: hypertensive complications as defined in the protocol which required treatment with known active agents and permanent removal from protocol assigned therapy, including: fundoscopic evidence of grade 3 or 4 hyper- tensive retinopathy; doubling of blood urea nitrogen to levels above 60 mg. /dl. ; dis- secting aortic aneurysm; cerebrovascular hemorrhage (as opposed to thrombosis); sub— arachnoid hemorrhage; congestive heart failure persisting despite digitalis and mer- curial diuretics; elevation of diastolic blood pressure to 140 mm. Hg or higher on three repeated visits and average rehospitalization diastolic pressure to 130 mm. Hg or higher. Class B (nonterminating) morbid events: as opposed to class A events, where those which did not require permanent discontinuation of protocol treatments. Patients with developing B events could be treated with known antihypertensive agents for as long as six months, after which protocol treatment had to be reinstimted. Class B events in— cluded organic complications associated with atherosclerosis, such as cerebrovascular thrombosis (as contrasted to hemorrhage which was considered a class A event) or myocardinal infarction. Congestive heart failure which responded to routine therapy with digitalis or mecurials and did not require antihypertensive agents also was classified as a B event. 38 A. TERMINATING MORBID EVENTS 40 Control group E 30 8 g 20 lo .___.____._./o-—-°—° Treated group 0 4". l l j 0 l ’ 2 3 4 5 Years of (hservation 8. ALL MORBID EVENTS Control group Percent Years at mservatlon Figure 14. Estimated cumulative incidence of morbidity over a 5—year period as calculated by life table method; terminating morbid events (above) and all morbid events (below); men with average diastolic blood pressures 90-114 mm. Hg at entry (Veterans Administration Cooperative Study on Antihyper— tensive Agents) For men with diastolic pressures averaging 90—114 mm. Hg at entry, the most common range of hypertension, a significant positive result also was recorded (Figure 14). Of the 186 men randomly assigned to active treatment with the 3—drug combina— tion, 22 developed morbid events, compared with 56 of the 194 men randomly allocated to placebo. The risk of developing a morbid event over five years was reduced from 55 to 18 percent by treatment. Terminating morbid events occurred in only 9 patients in the treated group, 35 in the control group. Eight deaths related to hypertension or 39 atherosclerosis occurred in the actively treated group, 19 in the control group. In addition to the morbid events, 20 patients — all in the control group — developed per— sistent elevation of diastolic blood pressure to 125 mm. Hg or greater. The beneficial effect of treatment was more evident in the patients with higher initial blood pressures than in those with lower levels at entry. Treatment apparently was most effective in the prevention of congestive heart failure and stroke, less effective in preventing clinical manifestations of severe coro- nary atherosclerosis. The limited size of the study precluded a definitive assessment of ability to prevent premature coronary heart disease (CHD) by drug treatment of hypertension. However, the data currently available support the judgment that effec- tive long—term therapy for hypertension may help to prevent CHD and other atheroscle— rotic diseases . As a result of this key research, the question of efficacy of treatment of hyper- tension is now in a very different position than it was a few years ago, when some people could still say, "Maybe you do harm by lowering blood pressure, possibly by reducing coronary and cerebral perfusion and you'd better be careful. " Until this VA controlled therapeutic trial was done, no one could be sure. Now it is possible to be definitive about the value of therapy, at least for a much broader spectrum of hyper— tens ives than heretofore, although more data are still needed on effect of treatment for the mildest cases, and for women, and on the ability effectively to generalize this experience in mass public health and medical practice. And, as a matter of fact, one of the major current endeavors of the NHLI is the Hypertension Detection and Follow-Up Program, in which 14 centers throughout the country are reaching out into their communities to identify every possible hyper— tensive who can be reached in those communities, and then are randomly assigning them (after a work-up) into two groups, one to receive usual care through the usual medical practice mechanisms — it is no longer appropriate ethically to randomize hypertensive persons to a placebo group, but it is appropriate to randomize them to the care situation they would be in absent this Program — and the other half is being 40 randomized into a special care effort. This is attempting to use new approaches, in— cluding new approaches to manpower (M.D. plus non—M.D. health workers), to place of administration of care (home visits, et cetera), to see how much can be done to improve the management of hypertensive persons long—term, and what the effects are on morbidity, disability and mortality, on a community-wide basis. That this needs improvement is by now painfully obvious . Diagnostic and therapeutic status of hypertensive persons in the United States: A huge problem exists in this country in regard to inadequacy of care for hyper— tensives. Table 11 — from a recent report of the Inter—Society Commission for Heart Disease Resources, "Guidelines for the Detection, Diagnosis, and Management of Hypertensive Populations" gives data from three studies in the 1960s, including the National Health Examination Survey. Of all persons with hypertension in these com- munity surveys, about 40 percent were unaware of their condition, about a third were under treatment, about half of the latter — i.e. , no more than 20 percent of all hyper- tens ives — were under control. More recent data are available from the Chicago Heart Detection Project in Industry — data collected on over 35, 000 employed Chicagoans from November 1967 through May 1972. Figures 15 and 16 present data on the percent of previously unde- tected hypertensives in this screened population at ages 25-44 and 45—64 respectively. Hypertension is defined using WHO criteria — 2160 systolic and/or 295 mm. Hg dia— stolic. The situation is no better —— to put it conservatively — than in the early and mid—1960s. A majority of the hypertensives unaware of their condition. And, please note, these are gainfully employed persons — not the unemployed, not the Victims of ghetto deprivation. That is the first problem, a huge amount of undetected hypertension. The second problem — exemplified by the second and third set of bars in Figures 15 and 16 — is the treatment problem. Of the screenees who already knew that they were hypertensive, less than half — a good deal less than half, particularly in the 41 251-44 age group — were on treatment, so that overall a small minority of hypertensives (6.0 to 27. 5% maximum, depending on age-sex—race group) were on treatment. Table 11. Estimated reservoir of undetected and untreated individuals With elevated blood pressure Baldwin Co. , National Health Alameda Co. , Characteristics Georgia Survey Calif. of 1962 1960 - 1962 1966 Populations Surveyed N = 3084 N = 6672 N = 2495 , % c elev. BP 2 160 sys. 2 95 dia. 17.5% 15.2% 13.0% % pop. on med. for hyp. 6.0% 6.5% 5.9% % c elev. BP on med. for hyp. 18. 3% 23.2% 16.9%“ Total hyp. pop.* 630 1214 420M % unknown (41. 0%) (42. 8%) % of total hyp. pop. on med. 29. 7% 35. 7% 35. 7%" % of total hyp. "under control" 14. 0% 16. 3% 22. 6%“ % of those on med. "under control" 47. 0% 45. 6% 63. 3%“ * Total hyp. pop. = those with BP 2 160 systolic, and/or 95 diastolic at time of survey plus those on medication for hypertension with survey pressures below those levels. ** In determining proportion on medication, etc. , systolic level of 165 instead of 160 was used. Reproduced by permission from Nemat O. Borhani, M. D. More detailed analysis revealed that this was true for both more educated and less educated whites (Figures 17 and 18). And it was true throughout these years 1967- 1972. Apparently publication of the two reports of the VA studies on efficacy of treat- ment — in the Journal of the American Medical Association in 1967 and 1970 (reprinted extensively for physicians) —— has had no impact in terms of increasing the percentage of hypertensive persons on treatment. If anything, that percentage declined from 1967 to 1972. Throughout this period it was even lower for persons age 25-44 than for those 45—64 (Figures 17 and 18), even though elevated blood pressure early in adulthood is especially likely to exert a harmful influence. 42 PER CENT 7L7 72.I 7O 60 was WHITE MEN I22 BLACK MEN 2?! WHITE WOMEN 93 BLACK WOMEN = mm a E 22.3 22.5 23-7 I8 O so 40 3O 20 a 0 I74- 9.8 I2.9 6.0 NOT PREVIOUSLY PREVIOUSLY DIAGNOEED PREVIOUSLY DIAGNOEED DIAGNOSED NOT ON TREATMENT - ON TREATMENT Figure 15. Diagnostic and therapeutic status, persons age 25-44 with high blood pressure, November 1967 — May 1972 (Chicago Heart Association Detection Project in Industry) PER CENT 70-650 66-4 60 2,085 WHITE MEN I43 BLACK MEN I,4OI WHITE WOMEN 80 BLACK WOMEN 57.5 Elfléll 46.3 40 30 26.3 27.5 IO 0 NOT PREVIOUSLY PREVIOUSLY DIAGNOSED. PREVIousl-Y DIAGNNED DIAGNO‘ED NOT ON TREATMENT ON TREATMENT Figure 16. Diagnostic and therapeutic status, persons age 45-64 with high blood pressure, November 1967 — May 1972 (Chicago Heart Association Detection Project in Industry) 43 3‘ in o PERCENT ENT _ O" TR ”M = LATE I967AND 1968 52 E _ 11111111) 1969 E 5° E 1970 g 4f 45 EB I971 E E ‘t' 40- in I972. g E J 30— g E :: 22 g E :2 20 E g g :: E g E :1 IO —E g g :1 o E . . ,7 E a A A6 E 25-44 GE. 5-6 64 AG 45- 64 l-LS MORE THAN “.5. H5. 04R LESS MOEE THAN Has. 83 38 48 I29 45 94 93 l25 m I03 155 as 37 359 79 53 as 6! I63 88 NUMBER OF KNOWN HYPERTENSNES Figure 17. Therapeutic status of known hypertensives, by year, white men, by educational level, November 1967 - May 1972 (Chicago Heart Association Detection Project in Industry) LATE. I967 AND I968 PERCENT on mamas-r 6° 55 mm l969 E 3970 59. 3:“ I97! Ell |972 50- 40. 3| 301% E I9 '7 1° g as a: 25-44 AGE 25 «12 A65 45-64 "AGE 14.5. OR LESS MOREo THAN H 5 HS. OR LESS MORE THfiN Hits. 5| 23 60 74 28 2| 48 ll I36 91 206 480 87 25 2| 47 I26 33 NUMBER OF KNOWN HYPERTENSIVES Figure 18. Therapeutic status of known hypertens ives, white women, by educational level, November 1967 — May 1972 (Chicago Heart Association Detection Project in Industry) 44 With respect to effectiveness of therapy, for those on treatment when screened, the findings again are cause for concern: only a half approximately of the hypertensives on treatment had blood pressures below WHO criteria for definitely abnormal levels (Figure 19). Again, this is true for white men and white women, both at ages 25—44 and 45-64, throughout these years, without any real evidence of improvement in the 1970s compared to the late 19605 (Figures 20 and 21). PER CENT 57.9 5 WHITE MEN 52.0 53.9 11111111 BLACK MEN 5.3 52.2 : WHITE WOMEN E BLACK WOMEN 58d 50 40 35.5 so 20 lo 0 , 25 -. 44 4s — e4 l48 [9 ’76 38 565 5| 605 46 NUMBER PREVIOUSLY DIAGNOSED AND ON CURRENT TREATMENT Figure 19. Persons previously diagnosed and on current treatment for hypertension, percentage with systolic BP <160 and/or diastolic BP<95 mm. Hg, November 1967 — May 1972 (Chicago Heart Association Detection Project in Industry) The smaller number of black screenees precluded a similar detailed analysis for them. An abbreviated one, however, clearly indicates an essentially similar situ— ation — less than half of the known hypertensives on treatment, and less than half of those on treatment normalized, both in the early 1970s and the late 1960s (Figure 22). A few studies have gone yet a step further, and inquired as to the regularity of treatment. Clearly, therapy — to be useful in preventing "complications" —— must be continued in effective form without interruption for years. Unfortunately, this too is rarely the case. Table 12 presents data from our study in the Peoples Gas Company 45 PERCENT WITH 5gp < I60 AND/OR D P<95 nun/us 79 so Ea LATE I967 AND I968 f .-,, mum I969 5 I970 - ‘ F? & I97I in I972 70 L‘ 60- 55 .3 so = N 43 E " 4' t 9,- 37 40—5 ‘ ' r l‘: -. 36 ;E. ‘ 20% I3 10 E "W” II c '.!! AGE 25-44 AGE 4 AGE. 45-64 AGE 4 “.5. on LESS moms THAN I-I.$. ILS. OR Less MORE THAN H.s. I8 8 I3 23 2 22 I7 [4 2| IO SCSI 45 I3835 3| 49 28 66 42 NUMBER OF KNOWN HYPERTENSIVES Figure 20. Effectiveness of treatment of known hypertens ives on treatment, by year, white men, by educational level, November 1967 to May 1972 (Chicago Heart Association Detection Project in Industry) PERCENT WITH 53P_16 mm. Hg Diastolic or 220 mm. Hg Systolic No. of Men Per Cent Thiazide Only 12 20 1 2 8 10 Rauwolfia Only 8 1 12 Thiazide + Rauonfia 13 3 23 Others Only 9 35 3 9 23 26 Thiazide and/or Rauwolfia + Others 13 3 23 Unknown 8 0 0 All 63 11 17 A home visiting program by nurses was instituted. Good control was defined as diastolic pressure under 95 mm. Hg. The rates went up to 86 percent on prescrip- tion, and 80 percent under good control. The pilot program was discontinued, having proved its efficacy! Not unexpectedly, when the firm, steady persuasion and education of such a program stopped matters slipped sizably. Two years after the end of the program, both treatment status and effectiveness of control had regressed. The lesson is clear: in any medical care program for chronic disease, good, long—term sustained therapy must be systematically assured, whether it be for hyper— tension or other problems, e.g. , adherence to programs for cessation of cigarette smoking, change in diet, etc. 51 ALL uvpemeusnve VOLUNTEERS loo °/o 75— 50- p m 25' I 5 ON Rx GOOD CONTROL ON Rx GOOD CONTROL ON Rx GOOD CONTROL BEFORE DURING 2YR$ AFTER END PROGRAM PROG RAM OF PROGRAM l964 l966 1968 Figure 23. Effects of home follow—up program on 88 hypertensive volunteers, Georgia — percent on treatment and good control, before, during and 2 years after program Programmatic proposals for the control of hypertension: The entire history of modern public health teaches a fundamental lesson about the control of mass disease problems — a lesson highly relevant for this one: Mass public health problems require mass public health approaches to their solution, i.e. , community — as distinct from individual — methods. The simple doctor—patient rela— tionship is not by itself capable of doing the job. This fundamental point was made almost a decade ago, in 1964, at the Second National Conference on Cardiovascular Diseases, jointly — and appropriately — co— sponsored by the national voluntary and official agencies, the American Heart Associa- tion, the Heart Disease Control Program of the Public Health Service, and the National Heart Institute. Here are the recommendations in its Community Service Summary Report: 52 Hypertension as defined by the World Health Organization is a problem which is amenable to community efforts in detection, diagnosis and management. Casefinding is essential but of little value unless it is followed by referral to sources of medical care and systematic follow—up. Physicians should be shown the importance of early and adequate treatment of mild benign hypertension. All those identified as hyper— tens ive should have further diagnostic work—up to find curable forms of hypertens ion . In the 1970s, the Inter—Society Commission for Heart Disease Resources, in its Reports, "The Primary Prevention of the Atherosclerotic Diseases" and "Guidelines for the Detection, Diagnosis, and Management of Hypertensive Populations, " reaffirmed this basic concept and elaborated specific approaches for its implementation and fulfill- ment. While these reports merit complete reading and detailed study, quotation here of particularly salient portions is useful. From the first of these two Reports: Recommendations for Primary Prevention The Commission recommends the immediate and concurrent implementation of the following recommendations for the primary pre— vention of the atherosclerotic diseases: National Policy Commitment to Strategy of Primary Prevention A. The Commission recommends that a strategy of primary preven— tion of premature atherosclerotic diseases be adopted as long—term national policy for the United States and to implement this strategy that adequate resources of money and manpower be committed to accom— plish: . . . Changes in diet to prevent or control hyperlipidemia, obesity, hypertension and diabetes . Elimination of cigarette smoking . Pharmacologic control of elevated blood pressure. . . . 53 Detection and Control of Hypertension E . The Commission recommends a major national effort to detect and control hypertension. Recent studies have shown that the preva- lence of elevated blood pressure is generally high in the United States, especially in the black population. Many hypertens ives have not been identified; many others known to have the disease are not receiving adequate therapy. Programs are urgently needed to identify hyperten— sives in the community and assure their subsequent treatment. The recently published positive results from the Veterans Administration field trial of drug therapy for so-called "mild" hypertension underscore the potential significance of such programs. Community Programs F. The Commission recommends that community programs be de— veloped and expanded for the detection and treatment of persons of all ages who are very susceptible to premature atherosclerotic diseases due to combinations of the major risk factors. This recommendation is premised on extensive experience dem- onstrating that effective community programs for prevention of disease generally combine measures addressed to the entire population with concerted efforts for the detection and care of high risk individuals . All available evidence indicates that this well—established principle applies to the prevention of the atherosclerotic diseases. On the basis of recent experience, detection programs are likely to identify a very large proportion of the population — e.g. , about 20 or 30 percent of middle—aged adults — as being at unusually high risk. For such individuals, community services should be provided to assist their physicians in long-term management. Such programs will require the training and use of large numbers of allied health personnel, as well as physicians . And from the second of these two reports, this latter one presenting splendid 10—page—long concrete and detailed, "Guidelines for the Detection, Diagnosis and Man— agement of Hypertensive Populations": Community control of hypertension represents a great challenge to American medicine. The large numbers affected and the relatively small percentage of hypertensive patients under adequate control sug— gest the magnitude of the opportunity. The scope of the problem is re— flected by the lack of adequate diagnostic and therapeutic facilities to 54 manage the case load and the relatively high prevalence of hypertension in economically underprivileged areas including overcrowded urban centers . Solutions to the problems of detection and maintenance of effective treatment for populations of hypertensives will require long- term planning and the allocation of sufficient funds for the training of needed manpower, facilities and other related costs. In the long run it should be less expensive to control hypertension than to care for those who become disabled and economically unproductive as a consequence of the disease. . . . If a community hypertension control program is to be successful, it must . . . develop techniques for continued physician and patient education, effective longitudinal patient follow-up and care and means to provide free or low-cost drugs. . . . Case detection for hypertension can easily be incorporated into most multiphasic screening programs . Community planners should understand that control of hypertension will yield major health and economic benefits for large numbers in our society. II. Early Detection Hypertension is usually an asymptomatic disease in its early phases but serious complications may occur frequently without warning. It is unrealistic, therefore, to rely on symptoms alone to prompt pa— tients to seek medical care. There are essentially two approaches to finding hypertensives in the population: incidental screening and organ— ized community screening. For effective hypertension control, most communities must supplement incidental screening with organized community programs for recording blood pressure in asymptomatic persons . . . . Population to be Screened The population between 15 and 65 years of age should be routinely screened. To reach this goal, however, most communities will have to plan long—range programs and establish priorities for screening. The black population, irrespective of economic status, has a very high prevalence of hypertension and screening correspondingly produces a high yield of undetected, untreated or inadequately treated individuals . Undetected and untreated hypertension is also quite common in any low income group -— irrespective of geography or ethnic mix. Be- cause of the high prevalence of all diseases and social ills in such dis- advantaged areas, it is especially important that hypertension screen- ing be incorporated as a part of comprehensive health maintenance 55 programs for these populations. Unless adequate diagnostic and treat- ment resources are provided for all disorders found, screening of any kind will serve only as another source of mounting frustration. Finally, the prognosis of hypertension in the age group 15—30 years is particularly poor and these individuals should be identified and treated as early as possible. . . . Method of Follow—Up It is extremely important that better use be made of the informa- tion regarding patients with hypertension identified by various types of incidental screening programs . This effort requires more comprehen— sive professional education concerning the necessity for following and treating these patients, and more effective patient education regarding the importance of early diagnosis and adequate long-term management. Various methods to assure maximum follow—up of those patients identi— fied through incidental screening should be developed and evaluated in each community. Hypertensives identified in community screening programs should be referred. Since there is a tendency for many patients to ignore screening findings, repeated follow—up is usually required, and intensive educational programs for patients and their families may be necessary to assure cooperation. Professional and Public Education To be successful, any community program for the early recogni- tion of hypertension must be accompanied by intensive professional and public education. Professionals should be alerted to the significance of hypertension as a serious disease and the importance of long-term follow—up for the labile hypertensive. They should be made aware of the recent evidence that therapy both decreases the rate of damage to the vascular system and prevents complications and they should know that even patients with moderate hypertension may benefit from effec— tive treatment. It should be emphasized that hypertension is not a cur— able disease in most instances and must be evaluated periodically for the duration of the patient's life. Hypertension carries a familial rela- tionship and its presence in one member of the family should alert phy- sicians to screen relatives for unsuspected or untreated disease. If teenagers are screened, special instructions should be sent to physi— cians outlining the importance of borderline blood pressure levels and guidelines for therapy in this population. If the screening program is 56 to succeed, it is essential that the professional education program pre— cede that of the public. However, an intensive public information pro- gram will be necessary before and during the community screening. . . . IV. Resources for Therapy Since two-thirds of the patients identified as hypertensive are either not aware of their disease or have discontinued therapy, screen- ing programs may triple the case load requiring treatment. Long— range local planning will be required to manage effectively this patient population without seriously overloading existing medical facilities. The stratified system of care suggested here represents one approach to the problem (Figure 2)*. Stratified care means that a community's medical facilities are organized into a layered system in which each plays a separate but essential role. One level is composed of various facilities for ambulatory care including physicians' offices, hospital outpatient clinics and neighborhood health centers. These are supplemented by specialized neighborhood hypertension units . At an- other level is a regional reference center for hypertension. Between are specialty hypertension services located in community hospitals of various sizes which provide both inpatient and outpatient facilities for management problems that cannot be handled effectively by the primary physician at the neighborhood level. Other community hospitals are incorporated into the system as described below. Organizing medical resources into a stratified system for hyper- tension control should help reduce duplication and overlap of function among facilities, provide additional supportive services for primary physicians and, thereby, enhance access to more 00mprehensive care for larger segments of the hypertensive population. . . . Conclusion Existing medical services often fail to provide satisfactory long— term care for patients with hypertension as evidenced by the large num- ber who either leave therapy or receive inadequate treatment. In par- ticular, economically underprivileged urban residents require more * Figure 24 of this paper is Figure 2 of the quoted Inter—Society Commission Report. 57 individualized management than can presently be provided in the deper— sonalized and overcrowded outpatient clinics of many large municipal and community hospitals . The development and evaluation of new and more effective techniques for delivering long-term care to all hyper- tensive patients is urgently needed. The proposed stratified system for organizing community resources for hypertension control, incorpo— rating the concept of the neighborhood hypertension unit, represents one possible solution. Since this approach is relatively new, initial testing in the form of pilot studies will be necessary to evaluate effec- tiveness and feasibility and to make necessary modifications to meet local needs. Implementation of the system and the neighborhood unit concept and tailoring it to meet local needs necessarily involves a long- range organized approach to community and regional planning. . . . Community Primary Supporting Stfrt'enlttfl Physician Scr‘viccs Type 1‘ Type II Type III Private '4 Practice Hospital with l-lypertension Specialty p J __ E Referral '4 Service ‘A . ‘L z D 5.: Hospital 2 : lgohlind A \ 3—in‘unh:latory Care MM 3 E " . \ Regional :2 irograms ‘ E“ E Primary Reference 1} a l’hysrcran Center . ‘ ,3: and/or - J“ Group , " Neighbor— v / Practice 1" l hood Unit ‘\ ’9, (including Hospital without V” l "HMO'5") Hypertension Specialty ' Service Neighborhood Health Centers * The Neighborhood Hypertension Unit is a community scrvicc which assists the primary physician with long term follow-up and management of his hypertensive patients. Since many patients with hypertension have combinations of cardiovasrulor risk factors, it is prcfcrahlo that this service be incorporated as part of a comprehensive risk factor intervention program, e.g._. diet and cigarette smoking control. exercise programs, diabetes control. ancnding on local newls, tlwsc services can stand alone in their own facility or, what is more likely, llle'll can be incorporated into other facilities and programs such as camprcheuicc neighborhood health centers, hospital ambulatory care programs, group practicrs (including [1510's 1. health department programs, community health educations centers, ctc. Figure 24. A stratified organization of medical resources for hypertension control 58 These two Inter-Society Commission Reports were published in 1970 and 1971 respectively. Viewed optimistically, only the barest beginning has been made in the implementation. of their recommendations —— be the basis of judgment the matter of an overall commitment to a strategic policy of prevention and control, or the commitment of money, manpower, resources. Essentially, it is still unclear whether these Reports and their recommenda- tions will indeed become effective Guidelines of a determined national effort, or — like the 1964 Report of the Second National Conference on Cardiovascular Diseases — esoteric tomes doomed to gather dust in the archives and libraries. It is therefore necessary to go beyond the biomedical and health aspects of the hypertension problem, the focus of this presentation up to this point, and discuss the social, medical and financial aspects, although humanistic considerations — and the classical mission of medicine, to give mankind added years of better life — must continue to be regarded as the overriding determinant of public policy and national priority. The financial and social soundness of the effort to control hypertension: The foregoing quotation from the ICHD Report stated: ”In the long run it should be less expensive to control hypertension than to care for those who become disabled and economically unproductive as a consequence of the disease. " If this is valid, the effort to control hypertension —— like other preventive medicine undertakings to control mass disease (e.g., cholera, smallpox, typhoid, pellag'ra, scurvy, rickets) — should more than pay for itself financially. Although only limited facts are available, there are data permitting a specific assessment of this relevant question. Thus, the President's Commission on Heart Disease, Cancer and Stroke in its 1964 Report made estimates of the economic costs of heart disease and stroke in 1962 (Table 16). The American Heart Association has recently published projections of costs of cardiovascular diseases for 1973 (Figure 25). 59 Table 16. Estimated economic costs of heart disease and stroke by type of‘cost, 1962 (millions of dollars) Total Type of cost cardiovascular Heart Disease Stroke diseases Total ———————————————————————————— $31,867.4 $30, 720.4 $1,147.0 Direct costs ——————————————————————————— 3,072.2 2,627.0 445.2 Personal services and supplies —————————————— 2, 579. 7 2, 189. 5 390.2 Hospital care ————————————————————— 1,234.8 1,023.2 211.6 Nursing home care —————————————————— 299. 8 191. 1 108.7 Physicians' services ————————————————— 701.4 641.9 59.5 Drugs _________________________ 279.4 279.4 (1) Nursing services ——————————————————— 64.3 53.9 10.4 Non-personal services ------------------ 492. 5 437. 5 55. 0 Research ——————————————————————— 117.0 117. 0 (1) Training ——————————————————————— 19.8 19.8 (1) Other health services ————————————————— 34. 4 34. 4 (1) Construction ————————————————————— 190. 0 150- 1 39.9 Net cost of insurance ————————————————— 131. 3 116.2 15. 1 Indirect costs —————————————————————————— 28,795.2 28,093.4 701.8 Mortality _________________________ 25, 824.6 25, 590. 7 233. 9 1962 __________________________ 1,286.8 1,052.9 233.9 Previous years2 ——————————————————— 24,537.8 24,537.8 (1) Morbidity ————————————————————————— 2,970.7 2, 502.7 468.0 Institutionalized ————— - -------------- 455.9 289.7 166.2 Noninstitutionalized —————————————————— 2,514.6 2,212.9 391.7 1 Breakdown not applicable; expenditures included in heart disease. 2 Estimated loss in 1962 from deaths in previous years based on survival probabilities resulting from eliminating cardiovascular diseases (including stroke), assuming the death and disability rates for this cause were zero while the rates for all other causes remained unchanged. And the 1971 Report of the National Heart and Lung Institute Task Force on Arterio— sclerosis (Volume II) gives the most detailed estimates, for 1967, including estimates specifically of the costs of hypertension M (Tables 17 through 20). From Tables 19 and 20, it is evident that morbidity, disability and mortality from hypertensive dis— ease M among people under age 65, in the productive years of life, is costing the nation over one billion dollars annually in indirect costs. Since hypertension is a major risk factor contributing significantly to causation of at least a third of premature 60 heart attacks and strokes, roughly another 3. 5 billion dollars in indirect costs of hyper- tensive disease prior to age 65 lie concealed in these categories, summating to about 4.5 billion dollars in indirect costs. A similar calculation gives a direct cost estimate, irrespective of age, of almost two billion dollars. It is reasonable to estimate that at least one—quarter of this is spent for persons under age 65, i.e. , about a half billion dollars . Therefore the total costs of hypertensive disease among persons under age 65 sum up to about five billion dollars for 1967. g 20 19.58illion E s 15 10 7.4 Billion 7. 3 Billion 5 2.3 Billion E 0 6 3'". 1.9 Billion . I Ion o z: I! Physician HOSpital Cost of Research Lost Total and and Medi- and Con- Wages Cost Nursing Nursing cations structlon. Services Home Etc. Services Source: American Heart Association Figure 25. Estimated economic costs of cardiovascular diseases by type of expenditure, United States: 1973 61 Table 17. Estimated economic costs to the nation due to morbidity and mortality from arteriosclerotic and hypertensive diseases, United States Amount (in millions) Total Morbidity Mortality Diagnosis Costs* Direct Indirect Costs Costs Total (Arteriosclerotic or Hypertensive) $23, 887 $4, 291 $1, 133 $18, 463 Arteriosclerotic Heart Disease 15, 545 2, 072 370 13, 103 StrokeM 4,605 971 235 3,399 Diseases of Arteries 1, 082 354 31 697 Hypertensive Diseases"* 2,655 894 497 1,264 * Present value of lifetime earnings (discounted at 6%) of persons who died of arteriosclerotic and hypertensive diseases. ** Includes 20% not due to arteriosclerosis. *** Does not include all arteriosclerotic disease in which hypertension was involved. Table 18 . Estimated direct costs of morbidity from arteriosclerotic and hypertensive diseases by type of expenditure, United States Amount (in millions) Type of Expenditure“ Diagnosis Total Hospital Physicians' Drugs Nursing Other Care Services Home Medical Care Profes- sional Services Total $4,291 $2. 253 $843 $599 $462 $134 Arteriosclerotic Heart Disease 2,072 1,280 319 237 171 65 Stroke 971 577 103 57 204 30 Diseases of Arteries 354 216 51 28 48 11 Hypertensive Diseases 894 180 370 277 39 28 * Excludes expenditures for dentists' services, eyeglasses and appliances, prepayment and administration, government and other health services, research and medical facilities construction. 62 Table 19 . Estimated man-years lost to productivity and indirect costs due to morbidity from arteriosclerotic and hypertensive diseases; United States Man-Years Lost Indirect Costs Diagnosis to Productivity“ Due to Morbidity (in millions) (in millions) Total 227. 5 $1, 133 Arteriosclerotic Heart Disease 63.3 370 Stroke 56.2 235 Diseases of Arteries 7.7 31 100. 3 497 Hypertensive Diseases * Includes losses by currently employed persons and housewives. Table 20. Estimated indirect costs of mortality* from the arteriosclerotic and hypertensive diseases, by broad age group; United States Amount (in millions) Diagnosis Total Under Age 65 Age 65 and Over Total $18,464 $11,135 $7,329 Arteriosclerotic Heart Disease 13, 103 8,284 4,819 Stroke 3, 399 1, 760 1, 639 Diseases of Arteries 698 324 374 Hypertensive Diseases 1,264 767 497 * Present value of lifetime earnings (discounted at 6%) of persons who died of arteriosclerotic and hypertensive diseases. 63 Acknowledgements It is a pleasure to acknowledge the co-operation of the author's senior colleagues in the long-term investigations presented here: eSpecially David M. Berkson, M.D. , Yolanda Hall, M.S., Howard A. Lindberg, M.D. , Louise Mojonnier, Ph.D. , James A. Schoenberger, M.D., Richard Shekelle, Ph.D. and Rose Stamler, M.A. It is also a pleasure to express appreciation to the many Chicago organizations giving invaluable co-operation in the cited research efforts, particularly the Peoples Gas Light and Coke Company, its chairman, Remick McDowell and its medical director, Howard A. Lindberg, M.D. Acknowledgement is also gratefully extended to all those involved in the Chicago Heart Association Detection Project in Industry: Louis deBoer, executive director and Kay Westfall, program director; the Chicago Heart Association Detection PrOject in Industry Staff: Pamela Bessmond, Thelma Black, Clarice Blanton, Joan Carothers, Arlene Dungca, Mary Ann Foelker, Susan Forkos, Carol Fulgenzi, Harold Gram, Jean Graver, Inger Hansen, Cherry Latimer, Susan Shekelle, Karen Strentz, R.N. and Suzann Ward, R.N. Volunteer Members of the Heart Disease Detec- tion Committee of the Chicago Heart Association and its Subcommittees: Howard Adler, Ph.D. , Rene Arcilla, M.D. , Robert Arzoecher, Ph.D. , Richard A. Carleton, M.D., Angelo Cottini, Edwin Duffin, Ph.D., Morton B. Epstein, Ph.D., Robert E. Fitzgerald, M.D., Philip Freedman, M.D., Burton J. Grossman, M.D., Mark M. Lepper, M.D., Robert R. J. Hilker, M.D., Robert S. Kassriel, M.D., Howard A. Lindberg, M.D., Clinton L. Lindo, M.D., Gerald Masek, Ph.D., Richard McNamara, Robert A. Miller, M.D., Robert D. Mosley, Jr., M.D., Milton H. Paul, M.D., Willie Reedus, R.N., Raymond Restivo, Wallace Salzman, M.D. , Robert Sessions, Richard B. Shekelle, Ph.D. , Howard H. Sky—Peck, Ph.D., Donald Singer, M.D. , Lachichida Sinha, M.D., Grace Smedstead, Ralph Springer, Rose Stamler, M.A. , J. Martin Stoker, M.D. , Carl Vogel, Ira T. Whipple, M.S., Quentin D. Young, M.D. The author is most grateful to the principal investigators of the prospective studies of Albany civil servants, Chicago Western Electric Company employees, Framingham community residents, Los Angeles civil servants, and Minneapolis —St. Paul business and professional men, and to the coordinators of the national cooperative 64 Pooling Project. It is a pleasure to acknowledge the cooperation and aid of our col— leagues in this endeavor, Drs. Henry Blackburn, John M. Chapman, Thomas R. Dawber, Joseph T. Doyle, Frederick H. Epstein, William B. Kannel, Ancel Keys, Felix J. Moore, Oglesby Paul, and Henry L. Taylor. Appreciation is also expressed to the following colleagues and publishers for permission to cite from published works: Edward D. Freis, M.D. , Ralph S. Paffen— barger, M.D. , Joseph A. Wilber, M.D.; the American Heart Association, American Journal of Public Health, Journal of the American Medical Association, Minnesota Medicine . The author's research has been supported by the American Heart Association; Chicago Heart Association; Illinois Regional Medical Program; and the National Heart and Lung Institute, National Institutes of Health, United States Public Health Service. 65 10. 11. References Heart Disease in Adults, United States, 1960—1962. Data from the National Health Survey, National Center for Health Statistics, Series 11, Number 6, U. S. Department of Health, Education and Welfare, Public Health Service, Washington, D.C. , 1964. Inter—Society Commission for Heart Disease Resources. Atherosclerosis Study Group and Epidemiology Study Group. Primary Prevention of the Atherosclerotic Diseases. Circulation, 42, A55, 1970. Paffenbarger, R.S., Notkin, J., Krueger, D.E., Wolf, P.A., Thorne, M.C., LeBauer, E. J. and Williams, J .L. Chronic Disease in Former College Students. II. Methods of Study and Obser— vations on Mortality from Coronary Heart Disease. Amer. J. Public Health E, 962, 1966. American Heart Association. 1973 Heart Facts, American Heart Association, New York, N.Y. , 1972. Moriyama, I.M., Krueger, D.E., and Stamler, J. Cardiovascular Diseases in the United States, Harvard University Press, Cambridge, Mass., 1971. Stamler, J. Lectures on Preventive Cardiology, Grune and Stratton, New York, N.Y. , 1967. Veterans Administration Cooperative Study Group on Antihypertensive Agents. Effects of Treatment on Morbidity in Hypertension — Results in Patients with Diastolic Blood Pressures Averaging 115 through 129 mm Hg. J.A.M.A.,_2% 1028, 1967. Veterans Administration Cooperative Study Group on Antihypertens ive Agents. Effects of Treatment on Morbidity in Hypertension. II. Results in Patients with Diastolic Blood Pressure Averaging 90 through 114 mm Hg. J.A.M.A., E, 1143, 1970. Wilber, J.A. and Barrow, J.G. Reducing Elevated Blood Pressure—Experience Found in a Community. Minnesota Med. , _5_2, 1303, 1969. Inter-Society Commission for Heart Disease Resources. Hypertension Study Group. Guidelines for the Detection, Diagnosis and Management of Hypertensive Pop- ulations. Circulation, 42 A263, 1971. Schoenberger, J .A., Stamler, J ., Shekelle, R.B. and Shekelle, S. Current Status of Hypertension Control in an Industrial Population. J.A.M.A., _2_22_, 559, 1972. 66 THE PROGNOSIS FOR HIGH BLOOD PRESSURE Charles C. Edwards, M.D. * I am certainly pleased to have the opportunity to take part in this conference, because it marks a major turning point in the effort to deal with one of the most serious health problems of our time. No one could question the need for an all-out attack on hypertension. The evidence is overwhelming that sustained high blood pressure is associated with increased morbidity and mortality as well as with untold suffering related to physical and emotional stress. When reliable means of detecting hypertension, and effective means of treating it are available — as indeed they are — then ethics, humanitarianism, and plain common sense demand that they be used as fully and effectively as possible. Yet they are not being used as fully and effectively as possible. People knowl- edgeable in this field estimate that there are as many as 23 million persons afflicted by high blood pressure in the United States — roughly 10 percent of the total population — but that only a fraction of that number are receiving the care they need, care that can save them from premature death and needless suffering. I find that intolerable, because it is unnecessary. As a physician, I applaud the launching of a concerted effort aimed at raising the level of understanding of this disease and at bringing effective care to countless millions of people who need it but are not getting it. Let me say, too, that I believe Secretary Richardson, by providing the impetus for this program, has shown not only a keen insight into a very complex problem of health planning and health care delivery, but also a sense of compassion and dedication to the public welfare that makes him one of the ablest and most effective men ever to serve in the highest levels of government. I am sure I express the sentiment of this audience in offering him our thanks and in wishing him well. The Food and Drug Administration welcomes the chance to play a role in the national program that is being developed here today. We welcome this opportunity for two reasons: First, because it represents a major initiative against a major * Commissioner, Food and Drug Administration, Washington, D.C. 67 unmet health problem; and second, because it can and will help the FDA do a more effective job in advancing the quality of health care available to the American people. I want to say a few words about each of these points. I think we all recognize that there are some very difficult unanswered questions about hypertension. A quick look at the medical literature reveals disagreement on what constitutes true hypertension, on the reliability of routine screening techniques, and also on the indications for treatment of the disease in the absence of other evi— dence of serious illness. Certainly, these questions have to be answered, and that is one of the major aspects of the national program now being planned. There are other critically important things about hypertension, however, that leave no room for doubt and indecision and provide no excuse for inactivity. The most important of these is the fact that hypertension can be treated and controlled with the use of drugs that are now available. I think it is safe to say that no other form of chronic illness —— and certainly none of the major, life-threatening ones —— is as susceptible as hypertension to effective, long—term control. Here is another thing about hypertension that leaves little room for doubt: If the disease is untreated or ineffectively treated, especially among young and middle aged persons, the con- sequences are extremely likely to be disastrous. Clinical experience, backed up by the results of epidemiologic studies, leaves no doubt that the human circulatory system cannot withstand the burden of sustained high blood pressure. Ultimately it breaks down, and when it does, a chronic impairment becomes an acute emergency. These are not newly uncovered research findings. I am not talking about some new revelations that have emerged from the laboratory and the clinic. On the con- trary, the threat of hypertension has been recognized for decades, and agents that can effectively control it have been widely available for many years. Why then is so little being done to apply What we know how to do in the face of a problem we know exists? Why are most of these persons apparently unaware of the fact that they need help? I don't know the answers to those questions. No one does. But I do know that we have to get the answers, because without them the prognosis for hypertension will have little chance to improve. Although I don‘t know all the factors that account for our failure to come to grips 68 with the national problem of high blood pressure, it seems clear that the biggest stumbling block we have to cross is an all too familiar one — ignorance. Despite the efforts of voluntary health organizations, professional societies, and Federal agencies, the people of this country seem to be dangerously ignorant of the threat of high blood pressure, of the need to detect flat the earliest possible time, and of the opportunities for effective treatment. Ironically, people seem to know more about diseases that affect far fewer people and are much less responsive to treatment than they do about a condition that may exist in one person out of ten, and one for which the results of avail- able treatment methods can be little short of miraculous. Clearly, this national program has to take direct aim at the need for public edu- cation about high blood pressure. We have to find and exploit ways of reaching people of all age levels, all economic situations, all ethnic backgrounds, and all occupational and home environments. We have to give them a sense of responsibility and confidence — responsibility to find out whether they have high blood pressure, and confidence in the knowledge that the disease can be safely and effectively controlled. We have more than a problem of public education to contend with, however. We also have to give very serious thought to the need for better understanding of hyper- tension on the part of physicians and other members of the health care team. Their enlightened participation is essential to the success of this national program. Although we do not have solid information on which to base firm conclusions and plans, it seems clear that a great many physicians are unwilling to undertake the treatment of hyper- tension except in extreme circumstances. It's not too difficult to guess at some of the reasons for this apparent inclination to undertreat the disease. The available hyperten- sive agents produce a spectrum of side effects that can be distressing for the patient and his doctor. Unless the physician is familiar with these side effects and can counsel his patient and adjust the treatment regimen accordingly, he may very well find that his patient stops following instructions, and his blood pressure goes back up. Furthermore, as I mentioned earlier, we do not have firm agreement on the in- dications for the use of antihypertensive drugs. Physicians are understandably hesitant to begin a life—long regimen of therapy in a young adult whose blood pressure is only mildly elevated and who shows no other signs of illness or disability. Until such 69 criteria have been established and widely accepted, there is bound to be some confusion among physicians about what to do and a measure of unwillingness to do anything. That plainly does not mean that our hands are tied, however, that we have to wait for further research and scientific appraisals before anything can be done to enable physicians to do a better job of coping with hypertension. There is much that can and must be done now. In the first place, we need to get a clear picture of what the medi— cal profession knows about hypertension and its treatment. Just how extensive is pro- fessional understanding, and misunderstanding, about high blood pressure ? At the same time, we need to develop the means of bringing authoritative information to physicians and other health personnel so that they will be in a better position to provide effective care to hypertensive patients. This educational effort, it seems to me, has to be across the board. It will have to involve the formal teaching process at both undergraduate and graduate levels; it will have to make use of continuing education of health personnel; and it will have to be reflected in the information that health care personnel receive from all sources — including the Food and Drug Administration and other Federal agencies. I said at the beginning of these remarks that FDA has a somewhat selfish interest in this national hypertension program. We do, but it's a kind of selfishness that I think is wholly justified. This program offers us, the FDA, a challenge to help build an effective, two-way channel of communication with the medical and allied health professions—a kind of communication without which neither we nor they can be fully effective. FDA is first and foremost a regulatory agency, but obviously we cannot regulate in a vacuum. Our decisions regarding the safety and efficacy of drugs, antihypertensive drugs for example, have the most telling impact not in the marketplace or the courts, but in the doctors' offices and clinics where medicines are prescribed and the results of their use evaluated. As a consequence, we need to make physicians and their co— workers aware'of the scientifically established facts concerning the safety and efficacy of drugs, and we need to learn from them what these drugs are doing in actual practice. I hardly need to tell this audience that even the best planned and executed studies of therapeutic agents cannot possibly reveal every effect a drug will produce, favorable 70 as well as unfavorable, when it comes into general use. For that kind of information we are almost wholly dependent on those who use the drugs in practice — physicians, pharmacists, nurses, and all other health personnel involved in patient care. If this national hypertension education program leads to a better exchange of information between the FDA and the health care community, even though that is far from its primary goal, it will have accomplished an extremely valuable purpose from our point of view. That is the pardonable selfish interest that we have. Our interests, however, are assuredly not that limited. Let me just mention one other opportunity that this national program can and ought to capitalize on. It is both an opportunity and formidable challenge. Plainly, the pharmaceutical industry has a high order of interest in a national program that, if successful, would mean additional millions of Americans would become consumers of antihypertensive agents. That is something the drug manufacturers would certainly, and justifiably, be glad to see. I think the pharmaceutical industry, however, in collaboration with government, medi- cine, and the voluntary health sector, has a more important role to play and the ability to play it extremely well. It is an educational role, geared not simply to the marketing of drugs, but to the saving of lives. The drug industry has unparalleled resources for providing information to physi- cians and other health professionals, and it also has the talent and resources to make major contributions to public education efforts that are vital to the success of this program. I am confident that the drug industry will see this national hypertension education program as an opportunity to perform a vital public service by helping to acquaint the professions and the general public with the facts about this disease. A, The FDA is ready to work with industry, and with all the other groups that are helping to get this national program in high gear, to make certain that no opportunity is lost if it can contribute to the objective that brings us together today. Within our own sphere of responsibilities — drug regulation — you may be sure the FDA will bend every effort to make sure that useful antihypertensive agents, hopefully better ones than we have today, will be made available as soon as they can be demonstrated to be safe and effective. Now suppose all of these efforts are successful. Suppose the level of public 71 understanding rises sharply and leads to a major increase in the demand for health care. Suppose further that efforts to acquaint the health professions with up-to-date, scientific informationabout the management of hypertension lead to a marked increase in efforts to deliver services. What then? I am sure some pessimists would tell you that the health care system would be swamped, that a massive effort to deal with hypertension would be not the straw, but the boulder that broke the camel's back. I am not such a pessimist. We have within the health care enterprise today the resources with which to meet that challenge of hypertension, but these resources must be utilized appropriately. We will have to see that full and effective use is made of paraprofessional personnel; we will have to see to it that community health programs are mobilized to deliver care for people who suspect they have, or do have, high blood pressure. We are not talking about the creation of vast new resources, or the outlay of vast amounts of money. We have the knowledge, the resources, and the capacity to bring hypertension under control in this country. All we need now is the will. And if we can muster that, the prognosis for high blood pressure will be a good deal better than it is today — better than it has ever been for millions of Americans. 72 Responders LABOR-RELATED SOCIAL AND PUBLIC POLICY ISSUES IN THE NATIONAL HYPERTENSION INFORMATION AND EDUCATION PROGRAM Leo Perlis* Since we in the labor movement know something about jurisdictional problems, I hasten to assure our friends, the doctors in the audience, that contrary to all rumors we have no intention of invading your turf. Obviously, we are not professionally competent to determine the causes, cures, or even the consequences of hypertension. We are prepared to take your word. We are not always prepared to take your word in medical economics, but in this area we are. If you tell us that approximately 60, 000 people die from hypertension every year, we are willing to believe you. Certainly we are not ready to take the count ourselves. I have always wondered about the extent of hypertension among labor leaders. One can easily imagine that participation in several collective bargaining sessions - say for medical coverage, an item which, under the circumstances, comes readily to mind - could cause a union official's blood to boil and perhaps even to zoom. I am not saying this lightly, or because I am married to medical myths. I am saying this to underline the importance of prepaid health insurance not only as a major economic factor in the prevention and treatment of hypertension, but as an im— portant psychological incentive as well. Without adequate medical coverage, no matter how much you do in the area of cOmmunications and public relations, a great many people are simply not going to go to their physicians for treatment. Without the lowering of prices for drugs you are going to find much of your campaign aborted, and without the use of generic names for medical pharmaceuticals you are going to find your campaign limited. But what can we do now to reach the 23 million adults who suffer from hyper- tension? We must begin with the truth. I note that Dr. Marston, at the July meeting of the HEW Hypertension Infor- mation and Education Advisory Committee, said that there is no cure for the disease, * Director, Department of Community Services, AFL-CIO 73 but that we have the resources to control it. This, then, is what we should tell the people. At the same meeting Dr. Marston emphasized the need to create an approach to public education that will help people understand the nature of the disease, but, he cautioned, without creating undue alarm. I am still inclined to cast my vote for truth, even if it alarms. I suspect there are times when that is the precise function of truth telling. It may even be therapeutic. In any event, it has been my experience that people, in a democratic society at least, are more alarmed when the truth is withheld from them. After all, despite rumors to the contrary, the American people are not exactly children. As laymen so often do - even those of us who have not been educated by Reader's Digest — I recently engaged in a discussion on hypertension with a random group of people, and these are some of the questions that came out of it: 1. What is it? Many of them had never heard of hypertension. They had heard of blood pressure. 2. Do I have it? 3. Can I get it? 4. How does one get it? 5. Is there a cure for it? 6. What do you do about it? 7. How can I prevent it? That's a good group of solid questions, and under the heading of Information direct answers should be made available to the people by competent medical authorities. This, of course, requires the involvement of people through their own organi— zations at home in the neighborhood; on the job in the mine, mill and office; at the store; in the marketplace and shopping center. Thus, the information will permeate the total community and will reach every individual where he lives, where he works, and where he shops. The full use of the press, TV, radio, posters, pamphlets, and other printed and electronic media will help, of course, but the major emphasis must be placed on the people's organizations. In the case of employees, unions must be involved from the group up; in cooperation with management, they must be given the opportunity to assume equal responsibility for a national hypertension program in 74 industry. Union—management cooperation through joint committees is essential. But, here, however, confidentiality must be maintained. A great many employees are fearful of losing their jobs should they be discovered to have blood disease or high blood pressure. Job guarantees must be assured and secure. Health insurance coverage must be sustained, and workmen's compensation must not be used by employers to inhibit their employees from seeking information about their state of health or from seeking medical assistance when their state of health requires it. Still, involvement is not enough. In fact, involvement is probably impossible without incentives. We all know that relatively few people are sufficiently motivated to engage in preventive health practices. Almost all people, I suspect, visit physicians when they think they‘re sick and not when they feel they're well. What, then, are the incentives for mass testing? None that I can see except better health and a longer life. It is, of course, possible to stress the reverse — namely, sickness and death. If this is the case, then this is what we must say on posters, on TV, on radio, at meetings — everywhere. And it must be said by all of us — governmental bodies, voluntary agencies, unions, management, medicine — everybody who is involved in this national campaign. Let us assume for one moment that everything is going well. The information, or the truth as we see it, is all around us. The incentives, either positive or negative, are within us. Insurance (presently limited mixed voluntary, but soon, I hope, compre— hensive national health security) covers us. Still, what does one do after he is tested in his firehouse, in his plant, in the shopping center, in his school, in his church, in the doctor's office, under union—management auspices, under civic and fraternal auspices, by doctors, by nurses, by aides, or even by Secretary Richardson? What does one do? Instructions are what he needs — precise, positive and specific. He does not need an understanding sensitivity session or a philosophical discussion on permissive behavior. He needs a doctor who knows his stuff and who knows how to tell it, as they used to say in the ungrammatical sixties, like it is: You either want better health and a longer life, or sickness and death. The choice is yours. If you want the first, this is what you must do. If you want the second, do nothing. That's all there is to it — except for one thing. 75 Nothing raises my own blood pressure more than businessmen and others (including doctors) who promote conferences and all kinds of programs on mental health or alcoholism or drug abuse or hypertension for the sake of more production and productivity, or less turnover and absenteeism. These are all secondary by- products. We should all be more concerned, after all, with human lives saved ‘ than with man hours lost. The end product of a healthy human being is a healthy human being. Therefore, please don't anyone promote programs for the prevention and treatment of hypertension for the sake of anything except the prevention and treat— ment of hypertension and a longer, healthier life. This should be dogma for anyone who, in this connection, is neither pro- or anti-management nor pro— or anti—union, but simply pro-patient. If this is what we want to do, then what we need are information, involvement, incentives, insurance and instructions - the five "i's" that will not make us immortal, but perhaps just a little less mortal. 76 HYPERTENSION AND THE PRACTICING PHYSICIAN Ray W. Gifford, Jr., M.D.* The demonstration that effective antihypertensive therapy will prevent or fore- stall cardiovascular complications and prolong life has thrust hypertension into the forefront of public health problems facing this nation. Although the solution of this problem will ultimately depend on the medical profession, including allied health per- sonnel, many disciplines must be enlisted to combat this menace to cardiovascular health. Among those who must become involved are educators, behavioral psychologists, health planners, public officials, legislators, media experts, leaders of industry and labor, and the consumer himself. I am pleased that many of these groups are represented here today. From the standpoint of the medical profession, the most immediate need is a large scale effort to inform physicians that hypertension is a serious threat to the cardio- vascular system, and of equal importance, that effective treatment will reduce the risk of cardiovascular complications. Strange as it may seem, for decades physicians accepted hypertension with unwarranted indifference. Hypertension was called "essential" because it was thought to be essential for normal body function in some patients. I think, most physicians now recognize that hypertension carries with it a poor prognosis for health and longevity, for the reasons Dr. Stamler eloquently identified this morning. It is certainly the most important predisposing factor in coronary disease and in stroke, which together account for more than 50 percent of the deaths in the United States today. We know that treating hypertension will indeed prolong life and forestall these complications, but the fact that only 10 or maybe 15 percent of all hypertensives in this country are being treated adequately indicates that physicians are not yet convinced that treatment is beneficial. Many medical specialists, such as otolaryngologists, psychia- trists, dermatologists, pediatricians, urologists, ophthalmologists, orthopaedists, and even some general surgeons do not routinely take blood pressures on new patients. I would be willing to wager that of all the hundreds of thousands of people that visit physi— cians' offices this very day, less than 50 percent, and maybe much less than 50 percent, * Director, Department of Hypertension and Nephrology, Cleveland Clinic, Cleveland, ' Ohio 77 have their blood pressures checked. The concept of considering every physician's office as a "screening station" for hypertension should be promulgated. While these specialists should not be expected to manage hypertensive patients that are discovered in this man- I ner, they should assume the responsibility for referring them to appropriate practitioners who can manage this disease. What about the manpower shortage? There are those who believe that there is already a shortage of physicians in the United States. What will happen when fifteen million untreated hypertensive patients seek the professional care which they deserve? The training of more physicians is not the immediate solution to this manpower shortage. I would like to make the following proposals which will make better use of existing man- power until such a time as more physicians can be adequately trained: 1) The medical profession and the public must learn to employ and accept well-trained allied health professionals working under the close supervision of a physician. Such allied health professionals include nurse practitioners, physicians' assistants, and even trained'neighborhood health workers. Without allied health professionals we can never get the job done! These professionals can be used very effectively in screening, and to some extent in managing, hypertension under the direction of the physician. 2) In the past, too much emphasis has been placed upon the extensive and time—consuming diagnostic aspects of hypertension, and too little emphasis on the importance of medical control of this disease. Streamlining the diagnostic aspects of hypertension will permit diversion of manpower, facilities, and economic resources to the greater task of screening and treating, without sac- rificing quality of care. 3) Patients and physicians alike in this country are accustomed to seeking or giving medical care according to what hurts; physicians and patients do not have the concept of preventive health care - of life-long treatment for asymp- tomatic disease in an effort to prevent dire complications. This represents a big job in education, to change our concept of what medical care is all about. The treatment of minor illnesses which consumes so much of the physician's time should be delegated to trained allied health professionals, permitting the 78 physician to devote more time to more serious problems such as hypertension, which, though asymptomatic, are a greater threat to the patient‘s future than are viral respiratory infections, sinusitis, functional bowel disorders, and hemorrhoids ! 4) Serious consideration should be given to the establishment of peripheral health stations manned by nurse practitioners, physicians' assistants, and other trained allied health personnel. These health professionals could be trained to manage many types of chronic disease, including hypertension, after the physician has evaluated the patient and initiated the appropriate therapeutic regimen. It is not necessary for a physician to see a hypertensive patient each time he comes in to have his blood pressure recorded. Such peripheral health stations would alleviate crowded conditions in physicians' offices and would free more time for the physician to evaluate new patients and get them started on the indicated therapy. Hypertensive patients would report symptoms which would then be relayed to the supervising physician for his advice. The nurses and physicians' assistants could instruct the patients in taking their own blood pres- sures if this were the desire of the primary physician, and could alter doses of medications under his direction. This concept has been advocated by the Hyper— tension Study Group of the Inter—Society Commission on Heart Disease Resources. I think it could save the physician enormous amounts of time. 5) If this concept of wider use of allied health professionals is to be success— ful — and it must be if we are to cope with a problem of the magnitude of hypertension in this country — the federal government and private insurers must recognize the value of these trained health professionals, and must permit payment for services rendered by them under the appropriate supervision of the physician. To demand that the patient be seen by the physician each visit is to defeat the purpose of this proposal. 6) Record keeping is becoming an increasing burden to the physician, di- verting his time from patient care. He has a lot of forms to fill out — not only records of his patients — and the more patients that are covered by third party carriers and government insurance, the more time he must spend filling out 79 forms. Insofar as possible, office records should be simplified, and at the same time clarified. Use of special therapy sheets for recording blood pres— sures, drugs, and side effects should be encouraged. Simplified, uniform reports for filing insurance claims must be devised and universally accepted if the physician's time is not to be consumed by completing insurance forms. The problem of patient compliance is one of the foremost obstacles to manage- ment of chronic asymptomatic disease. While an interested, sympathetic, and knowl- edgeable physician plays an important role in convincing patients to adhere to life—long therapeutic regimens, the medical profession by itself cannot assume the entire respon- sibility for patient compliance. I would hOpe that with the combined efforts of media experts, behavioral scientists, and public relations people, we can get the message to the people that treatment of hypertension is beneficial. I just hope that we are more successful in persuading patients to take antihypertensive medication than we have been in persuading them not to smoke cigarettes! 80 CONSUMER-RELATED ISSUES IN THE NATIONAL HYPERTENSION INFORMATION AND EDUCATION PROGRAM Mrs. Earlean Lindsey* Since we are here fighting high blood pressure, and today is a special kind of day for me because it's Dr. King's birthday, I am going to ask a favor of you. There's a song that goes "reach out and touch somebody's hand, let's make this world a better place. " Why can't we all just stand up and shake hands with our neighbors, and say happy birthday, Dr. King? (Audience Participation) That wasn't so bad, was it? I was asked to prepare a presentation, but I think most everybody knows that's something I can never do. Unless I look at individuals I just can't get it together to know what I am going to say, and I always depend on that little supreme being some- where to give me the words to say to fit the occasion. When I look at this audience I notice that since the Community Action Program 3 started the complexion hasn't changed one bit. It is still all white. Yet we are talking aboutblackdiseases and black crises. The first thing that comes to my mind is that we are preparing ourselves for the next election; we sickle celled to death the last election. It strikes me strange that there's never a white disease that causes a white crisis. It's always a black disease, and yet black people are never allowed to deal with the crisis; they are never given research money to do the research for the crisis. One of the questions Ihope we all address ourselves to this afternoon is what are the determining .factors in establishing crisis. It seems strange that with all of this knowledge that you have been holding so dear you haven't done very much with it. Are you afraid to share it? That's the reason we have a crisis: it's the lack of knowledge. Unless we learn to really share whatever it is that concerns individuals then we are always going to be reacting to a crisis. A couple of years ago there was a proposal submitted to HEW by two black national organizations. They played games with it until last year. I am going to take just a few * Community Organization Specialist, Mile Square Health Center, Chicago, Illinois 81 minutes to read you just a little bit of the content of that proposal. I am going to do that because Iwondér why people like Secretary Richardson and many of the others at the Federal level that dump millions and millions of dollars into health care that never reaches the people, are not willing to accept a new model that is turned around. The same material is being uSed here today when we talk about setting up educational com- ponents to high blood pressure. "The National Consumer Coalition is essentially a community program consisting of and working for low income health consumer groups in association with providers to provide health education, training and technical assistance so that the low income con— sumer can participate more effectively. The program will accomplish its goals through regional areas and local communities with educational instruments which will enable them to detect and determine community health need, health educate the consumers, mobilize local and regional resources to assist in the problem solving process, educa- tion and organization. The Coalition and its structure has been designed to provide tech— nical assistance to all groups" -— not a word about color. Some of the following are examples of criteria which might be used in evaluating community projects: 1) "Measurable increase in health related information, health and health related boards. " That meant put some consumers on these hospital boards, and maybe the physicians and the pharmaceutical companies will quit controlling health care costs. 2) "Measurable increase in actual utilization of available health services to the poor, participation in health programs of their own. " Nobody ever comes into a community and asks, "Community, what do you see as your health needs ?" The need has been established when it gets there. The money that has been left from setting up different subcommittees to run the little money that we get is not enough. Short range funding of one year is always a problem. They took the neighborhood health center concept and ran it until they got through brainpicking and nitpicking and they got everything they could get out of it, and look what's happened to it now. If that money had been approved on a five year basis, a guaranteed amount and not negotiable 82 each year, I wonder how far neighborhood health centers Would be now instead of in the crisis they are in. Another problem is that in preventive care we only look at the medical aspects. We never touch bases on inadequate housing, unemployment, the kinds of things that concern a person's daily environment. The neighborhoods haven't changed; nothing else has changed in the community. We are trying to get people well, but sometimes I wonder for what. The good Doctor talked about educating physicians. Until the medical schools build into their curriculum a component that deals with race relations, differences in individuals, and communication, then we always as a nation will be reacting to health crises. I think these are the kinds of questions that we are going to have to talk about if we are really talking about attacking the problem of health care. 83 HYPERTENSION AND MEDICAL EDUCATION J. Willis Hurst, M.D.* Hypertension and medical education. I will take each of these words and discuss them separately. Views regarding hypertension are often controversial; views re- garding medical education are even more controversial. Put the two subjects together and there is no way to avoid controversy. I do believe, however, that we are entering an era where the controversial aspects of each subject will be altered; the discussions will be different. The problems in hypertension and in medical education are now being attacked with new insight and vigor. I will divide my remarks into three parts. Part one deals with the last word, education. I will make comments about educational institutions, about education gener- ally, and about educated persons. I hasten to add that I certainly cannot speak for all educational institutions or all educated persons; this is my own bias. An educated person is one who knows how to learn and continues to do so all his life. An excellent educational institution is a place where people who work there assist others in developing an ability to learn and encourage them to do so forever. The spirit of learning prevails in such institutions. The job of individual discovery must be main— tained in such an institution, for it is the sustaining force that encourages the self- discipline of long term learning. The definitions of certain words become critical when one attempts to communi cate about this subject. The fact that someone has memorized a set of facts and scored 100 on an exam designed to determine if he really did memorize all the facts does not in itself prove that the person has learned anything. Learning takes place when there is a change in the behavior of the person doing the learning. The person who is learning is constantly placing the facts he memorizes into new arrangements. In this way he grows, and can continue to grow. The recall of facts memory is important, but it is not learning and cannot even be sustained unless the facts are used. Witness our difficulty in speaking a foreign language even though we scored satisfactorily on an examination in the subject. Fortunately, many institutions are beginning to encourage the manipulation of facts that * Professor and Chairman, Department of Medicine, Emory University, Atlanta, Georgia 85 have been memorized rather than dwelling solely on the facts per se. When the cognitive school of learning is linked to the behavioral school of learning the place literally vi- brates with the spirit of learning. Part two: comments about health education. First, I do not believe that there can be an excellent health care system without excellent health education. This has been alluded to all day. Second, health education for the public should begin in the first grade and continue in every grade of grammar school, high school, and college. After leaving high school or college — where he should have learned how to learn — an individual should be offered continuing educa- tion programs by his employer in many areas — including health education. Three, the preceding plan would require many decades to implement, but we must start. What can we do now? Industrial institutions could develop educational programs for the people who work there. For example, a bank where a hundred people work could have an educational enrichment program which would include health education. If they couldn't mount the program themselves then at least they could arrange for it. I believe there are many physicians, nurses and others who would be willing to participate in such a program. To make my point, I have known of voluntary health agencies dealing with health, I have known of hospitals where 2, 000 people work that have no educational health program for those people who spend their lives working in the area of health. The waiting room of every physician's office and every hospital should be developed into a health education center. Pamphlets and health materials generated by organizations such as the American Heart Association, Cancer Society, and Heart and Lung Institute, might be made available to those who wait there. You know what they read now. Modern technology, including television, could be used as the area assumed its role as an educational center. Four, medical education is changing in the following ways: No institution believes it can teach everything to its students; the View that the student physician, student nurse, and allied health student can learn everything has now vanished. Such institutions now believe that their objective is to lead their students to learn how to learn medicine. The institution should ask, "Are our students learning how to learn 86 so that their process of learning will continue after they leave the formal walls of this institution?" More and more effort is being spent linking the cognitive school of learning - that is knowing something, knowing about hypertension — to the behavioral school of learning — doing something with the knowledge. The internship and residency program for physicians and the early years after the nurse or allied health person graduates must be further years of problem identification and problem solving, where skilled people guide the refinement of the learning process. All the preceding are pulled together in the problem-oriented system of edu- cation and patient care. This system, devised by Dr. Lawrence Weed of the University of Vermont, brings to life all the philosophical points made earlier and binds together all the fragments of medical care into one vehicle. Those who view his very teachable system in a superficial way will not see this, but those who work with the system see it as the key to future medical education and patient care. The system takes informa— tion or knowledge and translates it to action, which I would gather is the problem we face. The problem-oriented system consists of three steps: One, the creation of a problem-oriented record. Dr. Gifford alluded to the fact that if you want to evalu- ate what you are doing you had better have a record that allows you to inspect what you are doing. The problem-oriented record has four parts. One part is the collection of medical data from a patient. Two, the formulation of a complete problem list which is numbered and titled at the level of the physician's understanding. This is placed first on the patient's record. Three, the development of plans for each problem re— quiring further attention. The number and title of each problem are obtained when the plans are written; therefore, a coding system emerges. Four, a follow—up prog— ress note, numbered and titled just as it was on the problem list, is written for each of the problems. This makes it possible for any other doctor, any nurse, any allied health person, to go through a record step by step and see if the essential elements are present which allow one to translate what he knows into action. Four simple steps. Again I state that if we know a lot about the management of hypertension the ball game will be won, as we will be able to translate what we know into behavioral per- formance action. 87 Part two of the problem-oriented system is known as audit, which means to inspect and evaluate. In order to do this it is necessary to set up a standard of work that is deemed excellent and defensible. This should be taught to all concerned. The problem-oriented record is then inspected to determine if the excellent work is indeed being carried out. Any discrepancies which might be there are therefore identified. Part three of the problem-oriented system is the correction of discrepancies found in step two. My own particular work is centered in this area because it is clear to me that the techniques used in the past to correct discrepancies, such as lectures, do not produce the desired result. We must find new ways to insure that we indeed correct discrepancies. Lecture is the simplest way, but if you audit the performance following lectures, you will find the half-life of the information drifts very, very‘ quickly into 48 hours — including the lecture I am giving you now. The problem—oriented record is used by all health workers and the patient. The nurse, physician's assistant, nurse clinician, and so forth, must learn the system and be able to learn from and record their observations in such a medical record. I cannot discuss all aspects of the problem-oriented system today, but one item must be mentioned in light of our subject. A new word has appeared on the scene. It is known as algorithm. An algorithm is a pre-defined step—by—step series of actions. It may be an educational algorithm prepared by a group of experts to be executed by one skilled in following an algorithm; it may be a diagnostic or a therapeutic algorithm created by one group and executed by another. It is through this that allied health people will be able to participate; algorithms will be set up, followed by allied health people, and recorded in the problem—oriented record. A little more of that later. Part three of my discussion deals with hypertension in the context of the previous parts, part one being medical education generally, part three hypertension within that context. . Number one, decades from now let us hope that every school child will know more about his body, including something about blood pressure. Two, let us hope that all in— stitutions will assume more responsibility for health education for the people who work in the institutions. Each institution should cooperate with organizations such as the American Heart Association. I bring up the Heart Association simply to point out that 88 there is a network across this country of Heart Association affiliates which I can assure you will be glad to work vigorously to help create a system of education and patient care in hypertension. Three, :he waiting rooms of physicians' offices and hospitals should be educational centers, including the dispensing of information about hypertension: Four, the problem-oriented system of education and patient care should be taught in medical schools and hospitals, and should be used throughout the health delivery system by all health workers. Five, we must realize the following: We still don't know enough about hyperten— sion. We know a great deal more than we did, but I would point out that every speaker has mentioned the toxic effects of drugs. I would still hope that there might be less toxic drugs in the future. For example, what will reserpine do in a 20-year haul to people, since we know that it increases the frequency of mental depletion, suicide, and a number of matters of this sort? The point was made that the benefit to be gained today would appear to be greater than the toxic effects created by drugs, and that is correct. This does not mean that we should not pursue the search for additional and better drugs. Basic research must continue, because the treatment for hypertension, while better than it has been, is still not ideal. Highly skilled individuals will be needed to guide the care of the hypertensive patient. Note I said gtgdgthe care. Extensive and prolonged training will be required for such individuals, else the quality of care will be less than desired. Note again I said guide the care. If a physician is to have many allied health people under him, operating under algorithms he and others have generated, all recording in a problem- oriented record so one can audit what they do, then I would point out it takes highly skilled people to manage the system. Experts must clearly define several items. These sound very peculiar, but they are questions that come my way despite all that has been written: How does one determine the level of blood pressure? Do you do it three times and wait 15 minutes between each time? Do you do it recumbent, standing and sitting? Do you take it in the legs every time? These simple things have to be specified. At what level of blood pressure is one justified in calling the pressure elevated? Now that is reasonably clear, but there 89 are still arguments. Which patients need an extensive medical work-up? Which patients do not need an extensive medical work-up? What is an extensive medical work-up? Patients fall into categories. What work-up is proper for patients who fall into certain categories? Since most patients with high blood pressure have so-called essential hypertension, hypertension of unknown cause, would it be wise for us to develop a system, a strategy, if you will, where a detailed work—up is given only to treatment failures rather than to all initially? What is the strategy on that, and has it been spelled out carefully? Algorithms for management must be written by experts and executed by allied health workers whose work can be monitored or audited when they record in a problem-oriented record. Finally, I believe we are entering a new and exciting era of medicine and medical care. We must retain and improve the quality as well as the quantity of care. Learning systems and patient care systems are being blended together now. The ability to trans- late what we know to the care of the patient can really become a reality, but please remember we don't know enough. More basic research is needed. Remember, too, that if allied health personnel can execute algorithms generated by physicians, we need many highly trained physicians to guide the system. 90 INSURANCE, OCCUPATIONAL HEALTH, AND HYPERTENSION Leon J. Warshaw, M.D.* I am delighted to be here for a variety of reasons, the most important of which is that I have been laboring for most of my professional life with a primary focus on the prevention of illness, morbidity and mortality, and it is nice to welcome so many new people to the game. If I may inject a note of skepticism, and to tell it like it is, _I have had the feeling all the time that I was playing in a game not even in the intra- mural leagues, but in the scrub, sand lot game. ' I think that with this conference we are getting together and putting on shiny uniforms with numbers on the back. It remains to be seen whether we are going to get into the stadium and into the real ball game. I trust we will; I sincerely hope we will. Perhaps the most auspicious and significant aspect of this program is the fact that it represents the collaboration and coordination of the broad variety of interests represented at this conference. If nothing else augurs for its success, that certainly does. There are a number of important considerations I think that need to be looked at in designing and guiding this program. Some have been alluded to by previous speakers; I will only touch on them in passing. Perhaps the most important element is the fact that we are interested in people, and not in blood pressure as an abstraction. Other speakers have referred to the physicians' relating and listening and talking to the patient. We too often tend to get involved in numbers, which are relatively meaningless. Effectiveness of the program demands that it be continuing, and not just a one- shot political activity. It takes effort over a long period of time to persuade an appar- ently healthy individual with no complaints to change his life style and to pursue a course of treatment to control blood pressure elevation that otherwise might cost him years of life in the distant future. It takes more time and effort to keep him at it. There must be continuing work to delineate the various types of so-called essen- tial hypertension —- not just to lower blood pressure. We must continue to explore new and better forms of treatment. When I say new and better I mean more effec- tive treatment, less costly in terms of side effects and restrictions of life style, * Vice President and Chief Medical Director, Equitable Life Assurance Society of the United States, New York, N.Y. 91 .more economical in terms of dollars, and more important in terms of the personnel and facilities needed for treatment. Finally, we must measure the impact not by reduction of blood pressure, but in terms of reduced morbidity and mortality. To provide a basis for such evaluation, I propose that the program consider the establishment of a centralized national data bank in which individuals identified as hypertensive could be registered and classified and periodic entries made of the kinds of treatment they are receiving or not receiving and of the short-term results being achieved. Ultimately these would provide significant analyses of the value of the treatment in relation to morbidity and mortality. They would also be particularly useful in view of our mobile population, which not only moves from place to place, but from doctor to doctor — many times I think with good justification. Also the periodic request for updated entries would provide a useful reminder and stimulus for follow-up and continuing treatment. Naturally, appropriate measures have to be made to safeguard the confidentiality of personal information while making the collec- tive material fully available to qualified research experts. From the standpoint of industry and occupational medicine, as you heard from Dr. Stamler, screening programs are already under way through the various exami— nations being performed in industry. We need better follow-up of the results of these examinations, but they are being done increasingly. Occupational health programs in company medical departments, union health centers, industrial clinics, and so forth, represent an underutilized resource for screening, education and treatment, however. Their successful application involves the cooperation of labor, voluntary agencies and community. All of these together could initiate a program which would be successful. Industry is concerned about mounting evidence that exposure to certain environ- mental contaminants such as lead, cadmium, and zinc are causative factors in hyper— tension. Long-term low-level exposures that do not produce immediate toxicity appear to be associated with significantly increased mortality from hypertensive heart disease. It is only now that we are beginning to assemble this kind of informa— tion. It is odd that with the collection of national, federal, and HEW agencies repre— sented in this meeting that the National Institute of Occupational Safety and Health is 92 not listed. I certainly hope that this omission is corrected in future meetings of this kind. Industry is also concerned that a much more persuasive pollutant, emotional stress, is implicated, if not in the causation of hypertension, then certainly in its aggravation. One need only look at the upper echelons of HEW in the last month or so to see how this might be a problem. Thus the specter of labeling hypertension as an occupational disease is raised with all that it implies. One argument against screening programs in industry mentioned earlier is the fear that identifying an individual as a hypertensive may be the basis of refusing to employ him or refusing to promote him. Unfortunately, this does occur occasionally, but usually under circumstances in which the decision is already made for other, and perhaps less acceptable, reasons. In most companies — certainly in most large and enlightened companies — there is no discrimination against employees with asympto— matic or adequately controlled hypertension; in companies with well established occu- pational health programs there is indeed an active search for such individuals, and a strong effort made to educate them as to the advisability of treatment. The important gap lies in the referral to the physician in the community at large, where the ball is usually dropped. There are, however, instances when considerations of public safety dictate enlightened judgment in the placement of individuals in jobs where the side effects of drugs or other treatment might result in harm to themselves or to others. These instances must be considered an acceptable price to pay, but great care must be taken to see that the decisions are made objectively. With respect to life insurance, elevated blood pressure is one of the health factors most frequently considered in risk evaluation, and as you heard from Dr. Stamler's collected data, with good cause. However, individuals with modest blood pressure elevation and no evidence of complications or other underwriting risks are often issued life insurance at standard rates. Others are required to pay additional premium commensurate with the actuarially determined risk created by their level of hypertension and all other factors affecting morbidity and premature mortality. Most carriers are constantly revising their underwriting standards. Effective control of 93 hypertension over a period long enough to assure it is being sustained will often be reflected in a reduction of these extra charges. In time successful reduction of total mortality from hypertension will be translated into premium reductions for the entire population. Incidentally, the great majority of individuals today are covered under group life insurance or in the small amount policies which are issued without medical limi— tations. Discovery of hypertension will not result in lowering individual premiums, while national control of hypertension will result in lower rates for all. With respect to health insurance, this program could present some very serious problems. The additional examinations and treatment required by the millions V of individuals presently unaware of their blood pressure elevation will have a signifi— cant impact on health insurance costs. In time this will be offset by diminished mor— bidity among the successfully treated hypertensive individuals, but for the short term there will be an extra strain on the health care delivery system. This leads to a very difficult moral, economic, and political question. Since our resources are not unlimited, hard decisions will have to be made on a national level — such as whether we spend a million dollars to provide renal dialysis that will add one or two years of life to perhaps 20 or 25 individuals with end-stage kidney disease, or whether we spend that amount, in early preventive treatment that will add ten to twenty productive years to the lives of 500 individuals. This calls for exquisite and courageous judgment. I have summarized some caveats, some questions, some concerns, but none of these really outweigh the potential benefits to all of society from the successful imple- mentation and pursuit of this program. I think to all of those who hear our words, the word is go. 94 MEDIA-RELATED ASPECTS OF THE NATIONAL HYPERTENSION INFORMATION AND EDUCATION PROGRAM Thomas J. Deegan, Jr. * Since early this morning the recurring theme here has been in effect that the facts about hypertension, high blood pressure, must be told; how can they, how should they be told. My remarks as a responder today will detail those elements that I think need to be started immediately to effect a major national public education program for the treatment of hypertension. My initial analysis of the subject has convinced me that hypertension's treat— able nature embodies a sound overall program theme. The general public has been somewhat desensitized to disease alarms. They cannot round a corner of their daily existence without confronting a major health threat; cancer, heart disease, kidney malfunction, multiple sclerosis, hazard their lives like a minefield. Although they have been educated to recognize signs of illness, very few of these are negotiable once the person falls victim. This atmosphere very likely stimulates a growing public inclination to reduce anxiety by simply turning off — "what I don't know can't hurt me. " Given such attitudes, we must make every professional, educational and communi— cations effort to establish the fact that hypertension, though potentially serious, can be treated. A national consciousness must be developed at all levels of society, all ages, to encourage the diagnosis of hypertensives. Then a program of painless, simple treatment can be begun to facilitate long and full lives. Our overall theme, then, should be "hypertension, the treatable health threat. " I would recommend a program with three main phases: the first phase would concentrate on informing, preparing and stimulating support from those people and groups who are respected sources of health information. In many cases such persons can actually aid in detection and treatment of the disease. Doctors, dentists, nurses, pharmacists, and all other medical support professions comprise one such group. They must be thoroughly convinced of the priority of the danger hypertension repre- sents, of the opportunities and obligation they have to inform, and of the simple * President, Thomas J. Deegan Co. , Inc. , New York, N.Y. 95 diagnostic and remedial procedures currently available. The recent Harris poll confirms the major position these people occupy as health informants who are trusted and listened to by the general public. Of eight target publics identified, half would already be under a doctor's care. We must be certain that our program capitalizes on such situations in this effort to educate the public on a broad basis. We must also reach and gain the cooperation of other groups who similarly, by their normal activity, dispense health information and care. We would include in this group insurance companies, corporate personnel directors, labor unions, and those public agencies whose licensing functions incorporate health assessment. One other group would be included in this phase — the persons who supply those we have men- tioned with information: the writers and editors of medical and dental journals, in— house publications, and the pharmaceutical and insurance companies' publications. They must be convinced of our program's importance and of their obligation to trans- mit our message. During a six months' period meetings should be arranged to coin— cide with the major conventions these groups have scheduled. I believe someone is already at work on that. We should reinforce the program advocate's presentation with a comprehensive information package that would contain current research activity, simplified diagnostic and treatment procedures, a complete description of the national campaign, and a sam- pling of the material that would ultimately be used in this campaign. I also recommend that an ongoing brief communication vehicle be created and initiated at the start of this phase and mailed regularly to the groups concerned. This vehicle would be an up—to— the—minute status report of progress and effort being made in the fight against hyper— tension, or the treatment of hypertension. This vehicle, a printed publication, perhaps titled "Hypertension Hotline, " would be issued quarterly; its format would be extremely brief, no more than two typewritten pages of information. It would be our open line to this important group and sustain their enthusiasm, interest and knowledge. These two activities would underwrite a low-key effort that would inform and stimulate pivotal groups who would not only help transmit our message to the general public, but might also handle the response to that message. 96 The next two phases are distinguished only inasmuch as one is a small scale test of the activities and approach of the other. A three-month test should be made, in a controlled situation, of all activities and techniques that are planned for the national level program. For example, Washington, D. C. would seem to be an ideal location. It has a large black population, a heavy concentration of public information media, plus a favorable proximity to research facilities and the federal government's own health headquarters. Such a test would enable us to evaluate the proposed national program and to see what portions should be modified or intensified to increase its effectiveness. Since this test phase would utilize the same activities as the national campaign, we will simply note that such a test would serve as a microcosm, using proportionate amounts of activity. The national program, going a step further, must be fueled by two components: (1) paid print and broadcast advertising; (2) public information activity. Advertising should reflect and amplify the theme "hypertension, the treatable health threat, " and its component variations. The greatest share of this effort should be invested in short, simple broadcast messages to suit the general public's heavy broadcast orien— tation. Radio and television spots, billboards, newspapers and magazines should, of course, be employed in the order listed. The amount of money budgeted for advertising and the overwhelming need for imaginative talent to be infused on a high priority basis indicates that the advertising should be entrusted to what is known professionally as a smaller advertising agency, as distinguished from one of the giant advertising agencies where the availability of the top level creative executives would be less realistic. A so-called smaller agency would optimally treat such a program as a major account that represents a national showcase for its best efforts. The public information element of the program involves the creation of specific media —- brochures, pamphlets, slides, educational films — and the use of public media to accommodate the program's nature, purpose and theme. The specific media are designed to present our message in those situations where the general public is concentrated and particularly when it is likely to be predisposed to receiving that message. 97 A brief, simple film should be created that would describe the danger hyper- tension poses, explain the diagnostic procedure and emphasize the favorable prognosis for those who submit to medical care. The film would be designed for use in cartridge players that would be located in doctors' and dentists' waiting rooms and in public transportation depots, among other places. The initial survey indicates these player machines are already used by many doctors and dentists. Other outlets could be supplied with the machines on loan, rental or lease basis depending upon demand and circumstances. There should be design mobile units that would move through high density population areas equipped to dispense information and to test/ screen people who pre— sented themselves. The unit would have sound-track capability to attract attention and be staffed with personnel equal to its two principal missions. These units should be used in principal cities initially, and, if they prove successful, their number and scheduling should be expanded. The program should also draw upon the establishment and staffing of informa— tion centers, storefront units, in the business districts of large cities. These centers would not only furnish information and diagnostic opportunities for the general public, but they would also serve as supplemental information resources, by phone and mail, and be capable of meeting general news media requests for information at the local level. The effectiveness of both the mobile units and the information centers should be monitored to determine whether these could be used to advantage in large shopping centers or at public recreational events - circuses, county fairs, sporting events. The national program would also seek the cooperation and involvement of the pharmaceutical and insurance industries, among others. They would be encouraged to include hypertension as a theme in their institutional, public service advertising. An immense amount of print and electronic advertising could be developed paid for by independent organizations, corporations and other interested parties which would represent in effect substantial advertising dividends. A central information function should be activated during the national level program. It would be responsible for continuous news feed to all media and for coordinating the public information function. From a physical standpoint, the public 98 educational program should be headquartered in New York with a strong supporting office in Washington. These are the two media nerve centers. It is also very important that close coordination be maintained between the information officers within HEW so that full strength of communications and accurate data is maintained. The national program should be reinforced by information materials and events, all of which would have a feedback component. Leaflets should not only alert the public, they should be couponed for aid and further information. A nationwide TV documentary — this might well be developed as a public service project by working with the Advertising Council — that would call for audience participation should be designed. A Speakers Bureau should be formed using as advocates those people who have hypertension and have continued to lead active normal lives — for example, men like Senator Stuart Symington. Continuing efforts should be made to alert the public, develop their use of diagnostic opportunities and support their observance of remedial medical treatment. The first year's activity should be focused entirely on sounding the alert, making people aware. In the second year perhaps thirty percent of the effort should be allotted to compliance, encouraging people to follow doctor's orders. In the third year and every year thereafter equal attention should be given to both these elements. From a practical view a mass public education program of this scope should have a minimum budget of $10 million to cover the project for the first year, broken down into paid advertising, covering print and electronic media, $9. 5 million; $150, 000 for market research, and $350, 000 for the non-paid advertising portion of the educational and infor- mational program. The budget must be reviewed for each year thereafter. Speaking as a professional in my field, I believe this program would effectively achieve the objectives that have been identified by the Hypertension Program Advisory Committee. 99 Appendices AGENDA NATIONAL CONFERENCE ON HIGH BLOOD PRESSURE EDUCATION Washington Hilton Hotel January 15, 1973 Registration January 15 — 8:00 a.m. to 9:50 a.m. Concourse Level Lobby 101 MONDAY, JANUARY 15, 1973 MORNING SESSION 8:00 - 9:50 a.m. 9:00 - 9:50 a.m. Registration, Concourse Level Lobby Coffee and Pastry, Concourse Level Lobby 10:00 - 10:10 a.m. 10:10 - 10:30 a.m. 10:30 — 10:35 a.m. 10:35 - 11:20 a. m. 11:20 - 11:40 a.m. 11:50 - 1:00 p.m. GENERAL SESSION, Jefferson East Opening Remarks Theodore Cooper, M.D. , Director National Heart and Lung Institute Introduction of Keynote Speaker Robert W. Berliner, M.D. Deputy Director for Science National Institutes of Health Kefliote Address The Honorable Elliot L. Richardson Secretary of Health, Education, and Welfare Acknowledgment and Thanks Theodore Cooper, M.D. Introduction of Conference Speaker W. McFate Smith, M.D. Regional Health Director, Region ]X Department of Health, Education, and Welfare Conference Address: "High Blood Pressure in the U.S. — An Overview of the Problem and the Challenge" Jeremiah Stamler, M.D. , Executive Director Chicago Health Research Foundation Floor Discussion Theodore Cooper, M. D. LUNC HEON Speaker Charles C. Edwards, M.D. Commissioner Food and Drug Administration 102 AFTERNOON SESSION GENERAL SESSION, Jefferson East 1:15 - 2:45 p.m. Introduction of Resmnders Theodore Cooper, M. D. Responders 2:45 - 2:55 p.m. LABOR: Leo Perlis Director Department of Community Services AFL-CIO PRACTICING PHYSICIANS: Ray W. Gifford, M.D. Director Department of Hypertension and Nephrology Cleveland Clinic MEDICAL EDUCATION: J. Willis Hurst, M.D. Professor and Chairman Department of Medicine Emory University INSURANCE AND OCCUPATIONAL HEALTH: Leon J. Warshaw, M.D. Vice President and Chief Medical Director Equitable Life Assurance Society of the United States MEDIA: Thomas J. Deegan , Jr. President Thomas J. Deegan Co. , Inc. CONSUMER: Mrs. Earlean Lindsey Community Organization, Resource Specialist Mile Square Health Center C omments Theodore Cooper, M. D. 103 3:00 - 5:30 p.m. 5:30 p.m. 6:00 - 8:00 p.m. AFTERNOON SESSION (Continued) PANEL DISCUSSIONS * Adams Room Bancroft Room Chevy Chase Room DuPont Room Edison Room Farragut Room Grant Room Hamilton Room Independence Room Jackson Room PANEL 1 4 Health Care Systems and Resources ’ Mitchell Perry, M.D. - Discussion Leader Bruce Witwer - Recorder PANEL 2 - Community Education Gerald H. Payne, M.D. - Discussion Leader Gerald Wilson — Recorder PANEL 3 - Community Education William J. Zukel, M.D. — Discussion Leader Deanne Knapp, Ph.D. - Recorder PANEL 4 — Health Care Systems and Resources Frank Finnerty, Jr. , M.D. - Discussion Leader Rosalie J. Silverberg - Recorder PANEL 5 - Community Education Graham W. Ward - Discussion Leader Ruth Hegyeli, M.D. - Recorder PANEL 6 - Professional Education Namiko Kominami, M.D. - Discussion Leader Robert Temple, M.D° — Recorder PANEL 7 — Health Care Systems and Resources W. McFate Smith, M.D. - Discussion Leader Spencer Schron — Recorder PANEL 8 - Professional Education John H. Moyer Ill, M.D. - Discussion Leader Martin Greenfield, M.D° - Recorder PANEL 9 — Professional Education J. Richard Crout, M.D. - Discussion Leader Robert Gold - Recorder PANEL 10 - Health Care Systems and Resources Harold Margulies, M.D. - Discussion Leader Margaret Sloan, M.D. - Recorder Adjournment of Panel Discussions BUFFET DINNER with Cash Bar Cocktails, Georgetown West * Coffee and soft drinks available in panel discussion rooms 104 HYPERTENSION INFORMATION AND EDUCATION ADVISORY COMMITTEE MARSTON, Dr. Robert Q. (Chairman) Director National Institutes of Health Bethesda, Maryland 20014 CHAMBERLAIN, Mrs. Naomi H. Assistant Professor, Preventive Medicine and Community Health School of Medicine and Dentistry University of Rochester Rochester, New York 14620 DEEGAN, Mr. Thomas J., Jr. President Thomas J. Deegan Company, Inc. 17 Battery Place North New York, New York 10004 Fl'NNERTY, Dr. Frank A., Jr. Professor of Medicine Georgetown University Medical Division District of Columbia General Hospital Washington, 13.0. 20003 KOMlNAMI, Dr. Namiko Straub Medical Research Institute 888 South King Street Honolulu, Hawaii 96813 MOSES, Dr. Campbell, Jr. Medical Director American Heart Association, Inc. 44 East 23rd Street New York, New York 10010 MOYER, Dr. John H., III Vice President of Academic Affairs Hahnemann Medical College and Hospital 230 North Broad Street Philadelphia, Pennsylvania 19102 PAGE, Dr. Irvine H. Senior Consultant, Research Division Cleveland Clinic Foundation 8907 Carnegie Avenue Cleveland, Ohio 44106 SOKOLOW, Dr. Maurice Professor of Medicine Department of Medicine University of California Room 573 Moffett Hospital San Francisco, California 94122 WARD, Mr. Graham W. Assistant Director for Professional and Public Relations Western Pennsylvania Regional Medical Program 3530 Forbes Avenue Pittsburgh, Pennsylvania, 15213 EXECUTIVE SECRETARY John B. Stokes III, M.D.. National Institutes of Health Building 31 - Room 5A-23 Bethesda, Maryland 20014 105 EX OFFIC IO EDWARDS, Dr. Charles C. MUSSER, Dr. Marc J. Commissioner Chief Medical Director Food and Drug Administration Department of Medicine and Surgery 5600 Fishers Lane Veterans Administration Rockville, Maryland 20852 Washington, D.C. 20420 SENCER, Dr. David J. Interim Administrator Health Services and Mental Health Administration 5600 Fishers Lane Rockville, Maryland 20852 106 mw-"wnr’afzfit'lyw laznmvssr. MM“. 8.».- A \w DHEW Publication No. (NIH) 73—486 ' U.S. DEPARTMENT OF HEALTH, EDUCATION. AND WELFARE Public Health Service National Institutes of Health Bethesda, Md. 20014 U.C. E y mm CUE‘IHIEEWD